Wishlist Wizard vs. Fish Wishlist & Quote Request: An In-Depth Comparison

Introduction

Choosing the right wishlist app for a Shopify store is tougher than it looks. Merchants must weigh feature sets, integrations, pricing, and long-term value against the risk of adding one more single-purpose app to an already crowded tech stack. This article compares two focused wishlist apps—Wishlist Wizard and Fish Wishlist & Quote Request—so merchants can make a practical choice based on features, costs, integrations, and use case fit.

Short answer: Wishlist Wizard is an uncomplicated, budget-friendly choice for stores that need a basic wishlist and optional back-in-stock alerts. Fish Wishlist & Quote Request is built for stores that require omnichannel wishlist functionality plus B2B features like quote requests and POS integration. For merchants seeking better value and fewer tools to manage, an integrated retention platform that includes wishlist alongside loyalty, reviews, and referrals may deliver more growth for the same management overhead.

The purpose of this post is to provide a feature-by-feature, objective comparison of Wishlist Wizard and Fish Wishlist & Quote Request, then explain when each app makes sense and where an integrated alternative can reduce app fatigue and improve retention.

Wishlist Wizard vs. Fish Wishlist & Quote Request: At a Glance

Product Overviews

Wishlist Wizard (Devsinc)

Wishlist Wizard focuses on the fundamental wishlist experience: letting customers bookmark items, save lists across devices, and share lists with friends. The app’s public profile shows a single review with a 5-star rating, indicating positive feedback but a small sample size. Pricing is straightforward with a Standard Plan at $15/month and a Pro Plan at $20/month. The Pro Plan adds back-in-stock notifications.

Key elements:

• Unlimited products and customers on both plans
• Device sync (cross-device persistence)
• Social and email sharing of wishlists
• Back-in-stock alerts available only on the Pro Plan

Wishlist Wizard positions itself as a focused, no-frills option for stores where wishlist is the only retention feature required.

Fish Wishlist & Quote Request (Native App Co)

Fish Wishlist & Quote Request markets a broader wishlist experience with features that extend into B2B commerce and omnichannel retail. It has more reviews (7) with a 5-star average rating, suggesting broader usage among merchants. The app offers a free Starter plan for small stores, a Lightning paid tier at $40/month for advanced wishlist features and checkout integrations, and a Trade tier at $90/month targeting B2B stores with quote requests and draft order creation.

Key elements:

• Fast setup, checkout and account page widgets
• POS integration and Shopify Flow triggers
• B2B functionality: Request a Quote, B2B pricing, Draft Order creation
• Multi-language and multi-currency support
• White-glove installation available for merchants that need help

Fish’s feature stack is deliberately broader: it aims to serve both B2C stores that want social proof and conversion boosts, and B2B retailers that need quote and draft order workflows.

Deep Dive Comparison

The comparison below focuses on the criteria merchant teams commonly use to evaluate tools: core features, pricing and value, integrations and developer ecosystem, onboarding and support, technical performance and customization, and long-term strategy impacts (retention, LTV).

Features

Core Wishlist Functionality

Wishlist Wizard

• Offers bookmarking, list creation, and device synchronization.
• Customers can share lists via email and social channels.
• Basic UI and a limited set of widgets; no advanced checkout upsells on the Standard plan.
• Back-in-stock notifications available in Pro plan.

Fish Wishlist & Quote Request

• Core wishlist features plus richer UI options and checkout/account integration.
• Widgets for checkout and account pages designed to reduce friction at purchase.
• Ability to convert wishlist items into draft orders or quotes (on Trade plan).
• Social proof widgets to showcase popular items saved by customers.

Assessment:

• For shops that need only bookmarking and sharing, Wishlist Wizard covers the essentials at a lower price.
• For shops that want wishlist actions to lead more directly into revenue-driving flows (checkout upsells, draft orders, quote requests), Fish provides more advanced triggers and user touchpoints.

B2B, Quote Requests, and Draft Orders

Wishlist Wizard

• No native quote request or draft order functionality listed. The Pro plan focuses on back-in-stock, not B2B workflows.

Fish Wishlist & Quote Request

• Built-in Request a Quote feature and the ability to create Draft Orders from wishlists (Trade plan).
• Auto invoicing and quantity pickers for B2B ordering convenience.
• Designed to streamline lead-to-order flow for wholesale customers.

Assessment:

• Fish clearly targets B2B merchants who need wishlist behavior to feed quote/draft-order workflows.
• Wishlist Wizard is not designed for B2B complexity; merchants with wholesale buyers will need Fish or another tool.

Omnichannel (POS & Checkout) Support

Wishlist Wizard

• No explicit POS or checkout extensions mentioned in the public description.
• Best suited to web storefront wishlist use.

Fish Wishlist & Quote Request

• Full POS integration, history and wishlist management at the point of sale.
• Checkout widgets and checkout extensibility integrations for a smoother customer purchase path.
• Shopify Flow triggers to automate downstream processes.

Assessment:

• Fish’s POS and checkout features make it a stronger choice for retailers selling both online and in-store who want unified wishlist behavior.
• Wishlist Wizard is more limited to the online storefront experience.

Sharing, Social Proof, and Conversion Widgets

Wishlist Wizard

• Sharing via email and social networks; simple social features.
• No mention of social-proof widgets to highlight popular items.

Fish Wishlist & Quote Request

• Offers social proof widgets and shareable wishlist links that can drive referrals and social conversions.
• Designed to make wishlists more discoverable and to boost urgency/social validation.

Assessment:

• Fish provides richer social and conversion-focused tools out of the box.
• Wishlist Wizard’s sharing is adequate for personal gifting or wishlisting, but it lacks built-in social proof features meant to actively lift conversion rates.

Back-in-Stock and Inventory Triggers

Wishlist Wizard

• Back-in-stock notifications are available on the Pro Plan ($20/mo).

Fish Wishlist & Quote Request

• No explicit "back-in-stock" mention in the summary, but it supports previously purchased & abandoned cart signals and can integrate with checkout/flow triggers to implement notifications using Flow or third-party tools like Klaviyo.

Assessment:

• Wishlist Wizard’s Pro plan includes a direct back-in-stock feature at a predictable price.
• Fish can achieve similar behavior through integrations and flows, but might require configuration or higher-tier plans.

Pricing & Value

Pricing Tiers and What They Deliver

Wishlist Wizard

• Standard Plan: $15/month, unlimited products/customers, no back-in-stock.
• Pro Plan: $20/month, unlimited products/customers, back-in-stock included.
• Value proposition: low monthly cost for basic wishlist needs.

Fish Wishlist & Quote Request

• Starter: Free (up to 100 customers, basic integrations like Klaviyo and Flow).
• Lightning: $40/month (unlimited wishlists, checkout/account extensions, previously purchased/abandoned cart features).
• Trade: $90/month (B2B-oriented: Request a Quote, Draft Orders, auto invoicing).
• Value proposition: tiered pricing to scale from small stores (free starter) to full B2B operations (Trade).

Which Delivers Better Value?

• For micro merchants who only need a simple wishlist, Wishlist Wizard at $15–$20/month is a clear value-for-money option.
• For merchants who expect wishlist actions to flow into checkout, POS, and B2B operations, Fish’s higher-priced tiers justify themselves by replacing multiple point solutions or custom work.
• Starter free tier in Fish is attractive for merchants who want to trial wishlist features without immediate cost; however, key business features live at higher tiers.

Pricing considerations beyond sticker price:

• Consider the number of apps required to achieve the same outcomes. Using one app that handles wishlist plus B2B and POS might be better than one wishlist app combined with separate B2B or POS apps.
• Support SLAs, migration assistance, and white-glove installation can justify higher monthly fees for stores with complex needs.

Integrations & Developer Ecosystem

Wishlist Wizard

• Public listing focuses on wishlist basics; no broad list of integrations disclosed.
• Likely limited built-in integrations—suitable for stores that do not require deep data flows with email or automation tools.

Fish Wishlist & Quote Request

• Works with Checkout, Shopify POS, Customer accounts, Shopify Flow, Klaviyo, Draft Orders, and Checkout Extensibility.
• Explicit intent to plug into merchant automation flows and third-party marketing tools.

Assessment:

• Fish has the integration advantages for merchants who use Klaviyo, Shopify Flow, or need POS and Draft Order connectivity.
• Wishlist Wizard may be easier to install and manage for stores without automation requirements, but it will feel limiting as a store’s tech needs grow.

Onboarding, Support, and Documentation

Wishlist Wizard

• Smaller app developer footprint and a single public review suggest support may be more lightweight.
• Setup is likely straightforward, but merchants who need customization or complex integrations may find limited hand-holding.

Fish Wishlist & Quote Request

• Offers white-glove installation as an option and publishes step-up tiers for B2B features.
• Starter plan touts a 2-minute setup for core wishlist functionality.
• Better documented in terms of integrations and merchant workflows.

Assessment:

• Fish invests more in onboarding and support for merchants scaling up. That can reduce time-to-value for stores that want to activate POS/B2B and automation quickly.
• Wishlist Wizard’s simplicity may reduce the need for heavy onboarding but can be a drawback when custom behavior is required.

Technical Performance & Customization

Wishlist Wizard

• Focuses on simple, reliable wishlist behavior. A lighter feature set implies fewer performance trade-offs.
• Customization options appear limited compared to Fish.

Fish Wishlist & Quote Request

• More widgets and extensions increase the complexity that merchants can control.
• Checkout and POS extensibility require consideration of load performance and theme compatibility.

Assessment:

• Both apps can be performant when implemented correctly; Fish has a more complex surface area that requires testing across devices and checkout flows.
• Merchants must test theme compatibility and mobile rendering, especially for checkout widgets and POS workflows.

Security and Data Control

Both apps operate within Shopify’s app model and inherit Shopify’s platform-level security. Differences arise in what data each app stores and how easily merchants can export wishlist data or connect it to CRMs and email platforms. Fish’s Klaviyo and Flow integrations make it easier to pipe wishlist events into marketing automations, while Wishlist Wizard’s export and integration options should be confirmed with the developer for merchants with compliance or reporting needs.

Ideal Use Cases Summary

Wishlist Wizard

• Small-to-medium stores that want a low-cost wishlist with device sync and basic sharing.
• Merchants who want predictable monthly pricing and straightforward setup.
• Stores that do not require POS, B2B quoting, or advanced automations.

Fish Wishlist & Quote Request

• Retailers selling both online and offline who want unified wishlist behavior in POS and checkout.
• Stores with B2B customers that need Request a Quote, Draft Order conversion, and invoicing.
• Merchants who plan to use Shopify Flow, Klaviyo or other automation tools to act on wishlist signals.

Migration and Implementation Considerations

Moving From an Existing Wishlist App

When switching wishlist providers, confirm:

• Whether the new app offers free migration from prior wishlist tools (Fish offers free migration at the Lightning tier).
• How wishlist data will map between systems—customer IDs, saved variants, and created lists must translate cleanly.
• If social-sharing links need to be updated, and whether redirects are required to avoid broken links on social channels or emails.

Wishlist Wizard

• Does not advertise migration services. For merchants with historical wishlist data, manual export/import workflows may be needed.

Fish Wishlist & Quote Request

• Advertises free migration at certain tiers, reducing the friction and risk of transition.

Implementation Timeline

• Wishlist Wizard: likely a quick install and light customization; merchants can test in hours.
• Fish: basic setup is fast, but enabling checkout/POS/Draft Orders and white-glove installation can take days depending on complexity.

Data Ownership and Export

Confirm data export capabilities before installing:

• Can customers and items be exported as CSV?
• Are wishlist events accessible through webhooks or analytics to feed into CLTV models?
• Fish’s integrations suggest better visibility into events; Wishlist Wizard may require developer assistance.

Support, Reputation, and Reviews

• Wishlist Wizard: 1 review, 5/5 rating. The single positive review is encouraging but insufficient to gauge support responsiveness across diverse merchant needs.
• Fish Wishlist & Quote Request: 7 reviews, 5/5 rating. A larger sample size suggests broader merchant usage and likely more community feedback.

Assessment:

• Higher review counts give more confidence in an app’s production readiness and support. Fish’s higher review count combined with white-glove installation positions it as more established among merchants who need help at scale.

Building for Growth: How Wishlist Fits Into Retention Strategy

A wishlist is not just a bookmarking tool—when used strategically, it can:

• Capture purchase intent and feed automated email flows (reminders, back-in-stock alerts).
• Increase conversion by powering checkout upsells and social proof messaging.
• Improve lifetime value by making it easier for customers to return and complete purchases.

Key behaviors to design around:

• Convert saved items with targeted email sequences and cart recovery flows.
• Use wishlist data to personalize product recommendations and loyalty rewards.
• For wholesalers, convert wishlist intent into negotiation via quote workflows and draft invoices.

Both Wishlist Wizard and Fish can support different parts of this funnel. The choice depends on whether the store wants a lightweight wishlist or a wishlist embedded into omnichannel and B2B flows.

Cost of Tool Sprawl: Why Single-Purpose Apps Can Add Hidden Costs

Adding a single-purpose wishlist app can feel cheap, but the real cost shows up in:

• Ongoing monthly fees across multiple tools.
• Time spent integrating, testing, and maintaining connectors.
• Data fragmentation that prevents unified customer insights and accurate lifetime value modeling.
• Increased risk during theme updates or Shopify checkout changes.

Fish tries to mitigate these by adding more wishlist-related features into one product (checkout, POS, B2B). Wishlist Wizard minimizes fees for the core wishlist but leaves other retention functions to separate apps.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants reach a point where adding another single-purpose app stops being productive. App fatigue creates operational overhead and data silos that work against retention objectives: lower repeat purchase rates, fractured customer insights, and increasing costs to deliver personalized experiences.

What Is App Fatigue?

App fatigue is the accumulating friction and complexity caused by using many specialized tools that each solve one problem well but require separate management, billing, integration, and troubleshooting. Symptoms include:

• Multiple dashboards and duplicated customer profiles.
• Redundant features across apps (e.g., multiple review widgets, referral programs, or loyalty points systems).
• Slower decision-making because data lives in different places.

App fatigue increases technical debt and slows growth because merchant teams spend more time managing tools than optimizing retention.

Growave’s "More Growth, Less Stack" Philosophy

An integrated retention platform reduces tool sprawl by bundling complementary retention features under one roof. Growave follows a "More Growth, Less Stack" approach that combines wishlist functionality with loyalty, referrals, reviews, VIP tiers, and UGC into a single platform.

Key benefits of consolidating:

• Unified customer profiles and reward histories, which make personalization easier.
• Fewer integration points to maintain and fewer theme conflicts to troubleshoot.
• A single analytics view for LTV, repeat purchase behavior, and program effectiveness.
• Potentially better value for money than paying for multiple standalone apps.

For merchants evaluating how to consolidate retention features, it is useful to review pricing and integration options to determine whether the all-in-one approach provides both feature coverage and operational simplicity. Many merchants compare vendor plans directly to see where consolidation saves both time and money — check how to compare pricing and plans.

(If seeing Growave in the Shopify marketplace is desired, merchants can also install the app from Shopify’s app marketplace.)

How Growave Maps to Wishlist and Retention Needs

Growave combines the elements that merchants often bolt together later in their lifecycle:

• Wishlist: Native wishlist functionality that integrates with loyalty and rewards, making wishlisting a measurable driver of repeat behavior.
• Loyalty & Rewards: Flexible programs to reward repeat purchases and encourage desired behaviors; supporting customer lifetime value growth. Learn how merchants can build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Tools to collect and showcase authentic reviews that improve conversion and SEO.
• Referrals & VIP Tiers: Incentivize customer advocacy and segment top customers with VIP perks.
• Integrations: Supports Shopify POS, Klaviyo, Omnisend, Recharge and others to keep flows centralized.

By linking wishlist behavior to rewards and review prompts, Growave turns saved intent into repeat spending more reliably than a wishlist app operating in isolation. For example, merchants can reward points for adding items to a wishlist, then use those points to convert intent into purchases with targeted promotions.

Practical Benefits Over Single-Purpose Apps

• Consolidated Billing and Fewer Admin Overheads: One subscription covering multiple retention functions reduces operational friction.
• Consistent UX: Unified formatting and widgets reduce theme conflict and provide a consistent customer experience.
• Better Data for LTV Decisions: All wishlist, referral, and review signals flow into one analytics layer for clearer CLTV insights.

To evaluate whether consolidation makes sense for a specific store, merchants can compare pricing and plans and test features in a trial environment. For stores on Shopify Plus, Growave provides enterprise features—review how Growave supports solutions for high-growth Plus brands.

Real-World Considerations

• If a merchant's priority is pure wishlist simplicity, a focused wishlist app may be sufficient.
• If a merchant needs wishlist plus B2B quoting and commerce orchestration, Fish is often a better fit than Wishlist Wizard.
• If a merchant wants to reduce the number of apps, centralize retention, and measure program ROI across loyalty and reviews, an integrated platform such as Growave can eliminate multiple subscriptions and development work.

For merchants that prefer hands-on guidance, Book a personalized demo to see how an integrated retention stack improves retention. Book a personalized demo

How Growave Integrations Help Migrate From Point Solutions

• Standard migration paths exist for wishlists and loyalty data to minimize loss of historical activity.
• Built-in connectors to popular ESPs and CRMs simplify rebuilding automated flows based on wishlist events.
• For merchants assessing migration effort, Growave’s pricing and onboarding options are documented to aid planning—compare and decide by visiting compare pricing and plans.

Growave’s value increases as merchants use multiple retention modules. For example, a merchant can link wishlist saves to loyalty rewards and trigger review requests after purchases, maximizing the retention impact from a single customer action. To understand how other merchants scaled retention using integrated tools, consult the customer stories from brands scaling retention.

When To Choose Each Option

Choose Wishlist Wizard If:

• The store needs a simple wishlist at a low monthly cost ($15–$20/mo).
• The priority is device sync, basic sharing, and a straightforward setup.
• The team prefers minimal configuration and doesn’t need POS, quote, or automation features.

Choose Fish Wishlist & Quote Request If:

• The store sells via Shopify POS or has omnichannel needs and wants wishlist parity across touchpoints.
• The business has B2B customers requiring quote requests, draft orders, auto invoicing, or quantity management.
• The team plans to use Shopify Flow, Klaviyo, or advanced checkout widgets to act on wishlist events.

Choose an Integrated Platform Like Growave If:

• The store aims to reduce tool sprawl and link wishlist behavior to loyalty, referrals, and reviews.
• The merchant wants centralized analytics for customer lifetime value and retention programs.
• The business plans to scale and prefers fewer vendor relationships and one consolidated support line. To evaluate costs and migration considerations, merchants can compare pricing and plans or install the app from Shopify’s app marketplace.

Implementation Checklist Before Installing a Wishlist App

• Confirm theme compatibility and test on a staging store or unpublished theme.
• Map required integrations (email provider, CRM, POS) and verify support.
• Determine migration needs and whether the chosen app offers migration assistance.
• Verify customer data export, webhook availability, and analytics access.
• Assess long-term costs relative to feature coverage—sometimes a higher-priced app that replaces multiple tools is better value for money.

Conclusion

For merchants choosing between Wishlist Wizard and Fish Wishlist & Quote Request, the decision comes down to scope and growth plans. Wishlist Wizard is a practical, low-cost choice for stores that want a straightforward wishlist with optional back-in-stock alerts. Fish Wishlist & Quote Request suits merchants that need omnichannel wishlist behavior, POS support, and B2B workflows like quote requests and draft orders.

If the goal is to reduce tool sprawl and link wishlist signals directly to loyalty, referrals, and reviews, consolidating into an integrated retention platform can offer better long-term value. Growave’s approach of combining wishlist with loyalty, reviews, referrals, and VIP tiers aims to increase customer lifetime value while simplifying operations. Merchants can learn how integrated programs work and collect and showcase authentic reviews alongside loyalty strategies to drive repeat purchases. For details on loyalty mechanics, see how merchants can build loyalty and rewards that drive repeat purchases.

Start a 14-day free trial to see how Growave reduces tool sprawl and increases lifetime value. Compare pricing and plans or install the app from Shopify’s app marketplace.

Frequently Asked Questions

What are the main functional differences between Wishlist Wizard and Fish Wishlist & Quote Request?

• Wishlist Wizard focuses on core wishlist features: bookmarking, sharing, and device sync, with a back-in-stock option in the Pro plan. Fish expands the wishlist into omnichannel workflows with checkout and POS widgets, plus B2B capabilities like Request a Quote and Draft Orders. Fish is suited for merchants who want wishlist actions to trigger order workflows; Wishlist Wizard is a lightweight bookmarking solution.

How do pricing and value compare for small versus growing stores?

• Small stores that only want wishlist functionality will likely find Wishlist Wizard better value for money at $15–$20/month. Stores that require wishlist features plus checkout extensions, POS, or B2B workflows will find Fish’s higher tiers more justified because they replace multiple tools or custom work. Consider whether a single integrated platform that bundles wishlist with loyalty and reviews reduces overall cost and complexity.

How do integrations differ and why does it matter?

• Fish highlights integrations with Shopify Flow, Klaviyo, POS, and Draft Orders, making it easier to route wishlist events into marketing and operational automations. Wishlist Wizard has fewer publicized integrations, so merchants relying on email automation or advanced flows should confirm compatibility before choosing.

How does an all-in-one platform compare to specialized apps?

• An all-in-one retention platform combines wishlist, loyalty, referrals, reviews, and VIP tiers in a single system, which reduces admin overhead and centralizes customer data. This simplifies personalization, reporting, and program management. Specialized apps can be better if a single capability must be lightweight or budget-constrained, but they tend to create more integration and maintenance work as the business scales.

If assistance is needed to evaluate options, merchants can book a personalized demo or compare pricing and plans to determine whether consolidation into an integrated retention platform makes sense. For merchants on Shopify Plus, see Growave’s enterprise capabilities and support for high-growth brands by reviewing solutions tailored for high-growth Plus brands.