Wishlist Wizard vs. Fish Wishlist & Quote Request: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common but consequential decision for Shopify merchants. Wishlists can improve conversion, shorten decision time, and create pathways for repeat purchases — but not every wishlist solution delivers the same ROI. Merchants often pick single-purpose apps that solve one problem but create integration headaches later on.

Short answer: Wishlist Wizard is a lightweight, focused wishlist tool that fits merchants who need a basic bookmark-and-share experience at a predictable price. Fish Wishlist & Quote Request is better suited for stores that need wishlist features plus B2B and POS workflows — it includes quote requests, draft orders, and multi-channel integrations. For merchants who want to avoid stacking many single-use apps, a broader retention platform with integrated loyalty, reviews, referrals, and wishlist functionality can offer better value for money than either single-purpose app.

This article provides an in-depth, objective, feature-by-feature comparison of Wishlist Wizard (Devsinc) and Fish Wishlist & Quote Request (Native App Co). The goal is to give merchants a clear sense of strengths, trade-offs, and which app aligns best with their business model. After the direct comparison, the article also explains why an integrated retention platform can reduce tool sprawl and improve customer lifetime value.

Wishlist Wizard vs. Fish Wishlist & Quote Request: At a Glance

Deep Dive Comparison

Product Positioning and Target Merchant

Wishlist Wizard: Focused and Minimal

Wishlist Wizard positions itself as a straightforward wishlist manager: allow shoppers to bookmark items, sync across devices, and share lists by email or social platforms. The app targets merchants that require a lightweight, reliable wishlist without complex integrations.

Key points:

• Emphasizes cross-device sync and a basic sharing workflow.
• Two pricing tiers ($15 and $20 per month) aim for predictable monthly billing.
• Back-in-stock notifications are gated behind the Pro plan ($20/month).

Fish Wishlist & Quote Request: Wishlist Plus Commerce Workflows

Fish Wishlist & Quote Request blends wishlist capability with commerce-centric workflows for B2B and omnichannel stores. The app explicitly targets merchants that need wishlist features along with business workflows: request-a-quote, draft orders, POS compatibility, multi-currency and multi-language support.

Key points:

• Free starter tier (up to 100 customers) allows low-friction trials.
• Proprietary features for B2B (request a quote, draft order creation) in higher tiers.
• Positions itself as POS-friendly and supports Shopify Flow, Klaviyo, Draft Orders, and Checkout extensibility.

Core Wishlist Features

Add-to-Wishlist UX

Wishlist Wizard:

• Basic add-to-wishlist button and widget.
• Designed for quick bookmarking and list access.
• Lightweight front-end footprint.

Fish Wishlist:

• Express wishlist widget with account and checkout extensions.
• Includes previously purchased, abandoned cart widgets on account pages.
• Quantity picker and additional controls for Trade plan.

User impact:

• Wishlist Wizard covers the essential bookmarking flow well.
• Fish Wishlist provides richer account-level features and more contextual wishlist displays that help transactional use cases.

Cross-device Sync and Account Linking

Wishlist Wizard emphasizes cross-device sync (Android, iPhone) and persistent wishlists for logged-in shoppers. Fish Wishlist provides account page widgets and checkout integration for easier conversion paths directly from account or checkout.

User impact:

• Both apps offer persistent wishlists; Fish Wishlist has more options to surface wishlists during the checkout/account journey.

Sharing and Social Proof

Wishlist Wizard:

• Basic sharing via email or social platforms.

Fish Wishlist:

• Creates shareable wishlist links and social proof widgets to boost conversions.
• More configurable social sharing behaviors, which can support gifting use cases and referral-like behaviors.

User impact:

• Fish Wishlist helps merchants leverage wishlists as conversion tools (social proof and share links).
• Wishlist Wizard provides essential shareability without advanced social widgets.

Back-in-Stock and Notifications

Wishlist Wizard:

• Back-in-stock available on Pro plan ($20/month).

Fish Wishlist:

• Back-in-stock behavior is available via higher-tier workflows and integrations (e.g., Klaviyo triggers).

User impact:

• Wishlist Wizard requires the Pro plan to unlock back-in-stock — a simple, clearly priced upgrade.
• Fish Wishlist may accomplish similar functionality via integrations, but implementing it could require more configuration.

B2B, Quote Requests, and Draft Orders

Wishlist Wizard:

• No built-in quote or B2B workflows listed outside core wishlist.

Fish Wishlist:

• Request a Quote, Draft Order creation from wishlist, auto invoicing are core features in the Trade plan ($90/month).
• Designed for merchants selling to businesses, distributors, or wholesale buyers that expect quote workflows.

User impact:

• Fish Wishlist is materially better for stores that need formal quote flows and draft orders. That capability can convert wishlists directly into B2B sales processes.
• Wishlist Wizard is not targeted at B2B workflows.

POS, Omnichannel, and Checkout Integration

Wishlist Wizard:

• Focused primarily on web storefront wishlist behavior. No explicit POS integration in the provided data.

Fish Wishlist:

• Explicitly integrates with Shopify POS and supports omnichannel management of wishlists, purchase history, and abandoned carts. It also supports checkout account widgets and checkout upsell behavior (Lightning plan).

User impact:

• Fish Wishlist is a better match for merchants selling both online and in physical stores who want wishlist continuity across channels.
• For online-only stores without POS needs, Wishlist Wizard remains a pragmatic option.

Integrations and Extensibility

Wishlist Wizard:

• Core product features center on wishlist functionality. No extensive list of third-party integrations in the provided data.

Fish Wishlist:

• Works with Checkout, Shopify POS, Customer Accounts, Shopify Flow, Klaviyo, Draft Orders, and more. Offers checkout extensibility and Klaviyo integration for email automation triggers.

User impact:

• Fish Wishlist has greater extensibility for merchants that use automation, email marketing, or need programmatic triggers.
• Wishlist Wizard is simpler but may require additional apps to achieve the same automated behaviors.

Performance and Customization

Wishlist Wizard:

• Lightweight by design; fewer features usually mean less front-end bloat.
• Customization likely limited to styling and basic behavior.

Fish Wishlist:

• Richer feature set can introduce more front-end assets and configuration complexity.
• Provides multiple widgets and account/checkout extensions that can be tailored to fit brand experience.

User impact:

• Sites with strict performance SLAs might prefer the smaller footprint of Wishlist Wizard.
• Merchants wanting tailored wishlist experiences and feature-rich widgets will trade some performance overhead for functionality with Fish Wishlist.

Pricing and Value for Money

Wishlist Wizard Pricing

• Standard Plan: $15 / month
  • Unlimited products and customers
  • Back-in-stock: No
• Pro Plan: $20 / month
  • Unlimited products and customers
  • Back-in-stock: Yes

Value proposition:

• Predictable, low-cost pricing focused on a single feature set.
• Simple to evaluate for stores that only need wishlist basics.

Fish Wishlist Pricing

• Starter Wishlist: Free
  • Up to 100 customers
  • 2 minute setup
  • Shopify Flow triggers, Klaviyo integration
• Lightning: $40 / month
  • Unlimited wishlists
  • Checkout upsell & account page extension
  • Previously purchased & abandoned cart features
• Trade: $90 / month
  • Designed for B2B
  • Request a Quote, Draft Orders, Auto Invoicing, Quantity Picker

Value proposition:

• Free starter tier reduces friction for trials.
• Stepped pricing maps to functionality — $40 unlocks omnichannel extensions; $90 is explicitly for B2B/draft order workflows.

Assessment:

• Wishlist Wizard offers better value for small stores that only need wishlist features and simple back-in-stock alerts.
• Fish Wishlist delivers more value for merchants that will use quote/draft order and POS/checkout extensions, but that value comes at a higher monthly cost. For B2B revenue streams, the premium may be justified.

Support, Onboarding, and Migration

Wishlist Wizard:

• Simple setup implied by the product focus; minimal onboarding complexity.
• Limited public data on white-glove or migration services.

Fish Wishlist:

• Offers white glove installation and free migration from other apps on certain plans.
• Documentation and integrations (Klaviyo, Flow) suggest more guided onboarding for complex setups.

User impact:

• Merchants migrating from other wishlist tools or moving to B2B workflows will benefit from Fish Wishlist's migration and installation services.
• Simpler merchants may find Wishlist Wizard's low-touch approach sufficient.

Security, Compliance, and Data Ownership

Both apps operate within Shopify's ecosystem, which provides a baseline for security. Important considerations for merchants:

• Confirm how each app stores customer wishlist data and whether that data can be exported for CRM or analytics.
• For B2B stores, evaluate how draft orders and quote information is stored, invoiced, and synced with accounting or invoicing systems.

Recommendation:

• Before installing, merchants should review each app's privacy and data export mechanisms, and test how wishlist data flows into Shopify's customer records or third-party CRMs.

Developer Friendliness and Theming

Wishlist Wizard:

• Likely limited APIs or theming hooks due to simpler scope.

Fish Wishlist:

• Supports checkout extensibility, Shopify Flow, and integrations — indicating more hooks for developers to customize behavior and automate tasks.

User impact:

• Merchants planning custom workflows, headless setups, or deep theme integration will find more flexibility with Fish Wishlist.

Use Cases: Which App Fits Which Merchant?

• Merchant on a tight budget who only needs bookmarking and social sharing:
  • Wishlist Wizard fits due to low cost and simple feature set.
• Small direct-to-consumer brand that wants wishlists visible across account and checkout pages:
  • Fish Wishlist (Lightning plan) provides widgets and checkout/account extensibility to surface wishlists at conversion points.
• Merchant with B2B revenue or wholesale orders that require quotes, draft orders, and invoicing:
  • Fish Wishlist (Trade plan) is purpose-built for these workflows.
• Store concerned about performance or keeping the tech stack minimal:
  • Wishlist Wizard’s lean footprint is appealing; however, the merchant should weigh whether eventual demands will require more tools.
• Merchant that prefers a single platform to manage loyalty, reviews, referrals, and wishlist:
  • Consider an integrated retention platform to reduce multiple subscriptions and integration overhead. The next section discusses that option.

Practical Pros and Cons

Wishlist Wizard — Pros:

• Predictable, low-cost plans ($15–$20/month).
• Simple setup and cross-device sync.
• Sufficient for basic wishlist needs.

Wishlist Wizard — Cons:

• Very small presence in public reviews (1 review), which limits crowd-sourced feedback.
• Limited advanced features (B2B, POS, deep integrations).
• Back-in-stock locked behind Pro plan.

Fish Wishlist & Quote Request — Pros:

• Free starter tier to test features with up to 100 customers.
• Strong B2B features: Request a Quote, Draft Orders, auto invoicing.
• POS and checkout integrations, Klaviyo and Flow support.
• More public reviews (7) offering a broader signal.

Fish Wishlist & Quote Request — Cons:

• Higher price for full-featured plans ($40–$90/month).
• More configuration required; potential for increased front-end assets.
• Complexity may be overkill for stores that only need basic wishlist functionality.

Implementation Checklist for Merchants Evaluating Wishlist Apps

When deciding between these apps, evaluate the following (use this as a practical checklist):

• Business goals:
  • Is the wishlist primarily a conversion nudge, gift tool, or a wholesale/quote intake mechanism?
• Channels:
  • Do customers shop in-store and online? Is POS continuity required?
• Integrations:
  • Are email automation and flows required (e.g., Klaviyo)? Are draft orders required?
• Performance:
  • Is page speed a priority? Will additional widgets impact Core Web Vitals?
• Budget vs. functionality:
  • Match monthly cost to expected ROI (increased conversion, saved time on draft orders, improved conversion from social proof).
• Onboarding:
  • Does the team need white-glove migration or will a DIY setup suffice?
• Data flows:
  • Can the wishlist data be exported or accessed by CRM or analytics tools?
• Future roadmap:
  • If the business expects to add loyalty, referrals, or review programs, evaluate whether a single integrated platform would save cost and maintenance later.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve specific problems quickly, but they introduce trade-offs as a store scales. Adding multiple standalone apps to stitch together loyalty, wishlists, referrals, and reviews can cause increased monthly costs, overlapping features, inconsistent data ownership, and heavier technical maintenance — a phenomenon commonly known as app fatigue.

What is App Fatigue?

App fatigue occurs when merchants manage a growing number of single-purpose apps that cumulatively:

• Increase subscription costs and unpredictable invoicing.
• Create integration gaps (data siloed across tools).
• Multiply maintenance tasks (theme updates, compatibility testing, and support requests).
• Reduce clarity on which tool owns a customer behavior or conversion metric.

These problems can slow growth rather than accelerate it. Instead of adding a new app for each retention tactic, some merchants benefit from consolidating capabilities into a unified platform that covers multiple retention channels.

Growave’s “More Growth, Less Stack” Philosophy

A practical alternative is a platform that combines wishlist functionality with loyalty, referrals, reviews, and VIP tiers. Growave follows this approach: it brings multiple retention tools into a single suite so merchants can reduce tool sprawl and focus on customer lifetime value.

Key benefits of consolidation:

• Unified data model for loyalty, wishlist, referrals, and reviews reduces fragmentation.
• Fewer monthly fees and fewer vendors to manage.
• Faster implementation of cross-channel programs (e.g., reward points for leaving reviews or referring friends).
• Easier reporting across retention programs to measure LTV and repeat purchase impact.

Growave blends wishlist features into a broader retention platform that includes loyalty and rewards, referrals, reviews & UGC, and VIP tiers. Merchants can combine wishlist signals with rewards or referral incentives without needing separate integrations.

• Example integration benefits:
  • Trigger loyalty points when a wishlist results in a purchase.
  • Surface review requests through the same automation engine that handles wishlist-related emails.
  • Use wishlist shares as a referral source tracked within one dashboard.

Merchants ready to consolidate can explore options to consolidate retention features and reduce monthly app overhead while gaining cross-program insights.

How Growave Fits Common Wishlist Requirements

• Wishlist functionality is part of a broader retention suite, not an isolated add-on.
• Wishlist signals are actionable: they feed into loyalty campaigns, review requests, and referral incentives.
• Enterprise-level features are available for merchants on larger plans, including checkout extensions, API access, and dedicated success support.

Merchants can also install Growave from the Shopify App Store to test the app quickly and see the integrated workflows in action.

Integrations that Matter

For merchants that rely on marketing and automation stacks, Growave integrates with widely used tools to keep data flowing:

• Email and automation platforms (e.g., Klaviyo, Omnisend)
• Helpdesk and support (e.g., Gorgias)
• Headless/advanced implementations via APIs on higher plans

This avoids having to build point-to-point integrations between multiple single-purpose apps.

Pricing and How Consolidation Affects Value

Growave offers tiered plans that cover multiple features in one subscription:

• Entry Plan at $49/month includes loyalty, reviews, referrals, wishlist, basic integrations, and support.
• Growth and Plus plans scale capacity and customization for larger stores or Shopify Plus merchants.

By consolidating wishlist plus rewards and reviews, merchants often find better value for money compared with subscribing to several single-function apps. To evaluate the potential savings and impact on workflow, merchants can compare their current app spend to the combined pricing of an integrated platform. For a practical assessment, merchants can consolidate retention features to estimate savings and feature coverage.

Case for Merchants with B2B or POS Needs

Growave supports Shopify Plus and offers advanced features for high-growth merchants. For stores that need POS continuity and wholesale capabilities, Growave’s suite likely reduces the need for separate wishlist and loyalty apps. Merchants looking for enterprise features can review available options for solutions for high-growth Plus brands.

Try Before You Commit

Merchants evaluating consolidation can:

• Schedule a walkthrough of integrated workflows to see how wishlist signals become loyalty triggers. Book a personalized demo to see how an integrated retention stack improves retention.
• Review feature demos for loyalty, referrals, and reviews to confirm the platform meets program requirements.
• Compare total monthly spend versus current stack to quantify potential savings and operational overhead reduction.

Secondary Benefits: Reviews and Social Proof

Combining wishlist signals with reviews and UGC often amplifies conversion impact. Growave also helps merchants collect and showcase authentic reviews and tie them to loyalty incentives, which reinforces post-purchase engagement and repeat buying.

For merchants focused on loyalty, Growave’s loyalty and rewards that drive repeat purchases can be configured to use wishlist events as part of the reward logic (for example, points for adding to wishlist, sharing, or purchasing from a wishlist).

How to Decide Between a Single-Purpose App and an Integrated Platform

Consider these trade-offs:

• Immediate need vs. future roadmap: If a merchant only needs a wishlist for a short campaign or proof-of-concept, a simple app might be faster and cheaper initially.
• Long-term retention strategy: If the merchant plans to run loyalty, referrals, and review programs, consolidation reduces maintenance and increases the chance of cross-program effects.
• Technical capacity: Complex integrations and custom workflows favor a single, extensible platform that handles orchestration centrally.

Merchants can compare live demos and feature matrices to choose the best path. For hands-on evaluation, consider installing Growave via the Shopify app listing or reviewing pricing and plan tiers to see which level matches the store’s order volume and required features: merchants can install Growave from the Shopify App Store and review options to consolidate retention features.

Recommendation Summary: Which App Is Best For Which Merchant?

• Choose Wishlist Wizard if:
  • The primary requirement is a fast, low-cost wishlist experience with cross-device sync and basic sharing.
  • The store expects minimal future need for B2B, draft orders, or POS continuity.
  • Simplicity, a predictable monthly fee, and a small feature surface are priorities.
• Choose Fish Wishlist & Quote Request if:
  • The store needs wishlist features plus B2B workflows (quote requests, draft orders, auto-invoicing).
  • POS and omnichannel wishlist continuity are important.
  • More extensive integrations (Klaviyo, Shopify Flow) and account/checkout widgets are required.
• Consider an integrated retention platform if:
  • The store plans to run loyalty, referral, review, and wishlist programs together to maximize customer lifetime value.
  • Reducing monthly app count, simplifying data flows, and consolidating reporting are priorities.
  • The merchant values cross-program automation and wants fewer vendors to manage.

Conclusion

For merchants choosing between Wishlist Wizard and Fish Wishlist & Quote Request, the decision comes down to scope and priorities: Wishlist Wizard delivers a simple wishlist experience at a low monthly cost and is ideal for stores that want straightforward bookmarking and sharing. Fish Wishlist & Quote Request is the better fit for merchants who need wishlist features integrated with B2B quote workflows, draft orders, and POS/checkout extensions.

For merchants looking to avoid piling on single-purpose apps, a unified retention platform can provide better long-term value. Consolidating wishlist, loyalty, referrals, and reviews into one suite reduces integration overhead and helps focus on outcomes that matter most: retaining customers, increasing LTV, and driving sustainable growth. Merchants can evaluate pricing and plan trade-offs and decide whether consolidation fits their roadmap by choosing to consolidate retention features.

Explore the integrated approach by installing Growave from the Shopify App Store or reviewing the platform’s capabilities around loyalty and rewards that drive repeat purchases and how it helps merchants collect and showcase authentic reviews.

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FAQ

What are the main differences between Wishlist Wizard and Fish Wishlist & Quote Request?

• Wishlist Wizard is a focused wishlist tool designed for bookmarking, cross-device sync, and sharing at a low monthly cost. Fish Wishlist expands wishlist functionality with B2B features (request a quote, draft orders), POS and checkout integrations, and richer account/checkout widgets. The right choice depends on whether the store needs simple bookmarking or integrated commerce workflows.

How do both apps compare on integrations and automation?

• Fish Wishlist clearly emphasizes integrations: Klaviyo, Shopify Flow, Draft Orders, and Checkout extensibility are part of its value proposition. Wishlist Wizard is simpler and does not advertise the same range of third-party integrations, which makes it easier to implement but less powerful for automated marketing and B2B workflows.

Which app is better value for money?

• For basic wishlist needs, Wishlist Wizard offers straightforward value for money at $15–$20/month. For merchants who will use quote requests, draft orders, and POS integrations, Fish Wishlist’s higher tiers provide features that can justify the cost. However, merchants running multiple retention programs should evaluate integrated platforms to compare total cost and operational complexity.

How does an all-in-one platform compare to specialized apps?

• An integrated platform groups loyalty, reviews, referrals, wishlist, and VIP tiers under a single subscription and shared data model. That reduces app fatigue, simplifies reporting, and enables cross-program automation (for example, awarding points when wishlist items convert). For merchants planning long-term retention strategies, consolidation can deliver better value for money and fewer technical headaches than managing multiple specialized apps. Merchants interested in that path can consolidate retention features and see whether a unified approach matches their growth plans.