Wishlist Wizard vs. CP24 Advanced Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a frequent dilemma for Shopify merchants. With dozens of single-purpose solutions available, the decision typically boils down to trade-offs between simplicity, marketing automation, and the long-term cost of managing multiple apps.

Short answer: Wishlist Wizard is a good pick for merchants who want a simple, focused wishlist with predictable pricing and device sync; CP24 Advanced Wishlist adds marketing touchpoints like web push and automated price-drop reminders at a lower entry price and more flexible tiers. For merchants who want a single vendor to handle wishlists plus loyalty, reviews, referrals, and VIP tiers, an integrated retention suite is better value for money.

This post provides an in-depth, feature-by-feature comparison of Wishlist Wizard (by Devsinc) and CP24 Advanced Wishlist (by CloudPlug24). It examines core features, pricing and value, integrations, support, and the types of merchants each app suits best. After the direct comparison, the article explores the limits of single-purpose apps and introduces a consolidated alternative.

Wishlist Wizard vs. CP24 Advanced Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Core Philosophy

Wishlist Wizard (Devsinc)

Wishlist Wizard is presented as a focused wishlist tool that enables shoppers to bookmark and save desired products for later purchase. The product emphasizes cross-device sync (Android, iPhone, other devices), easy sharing via email and social channels, and simple wish list management. Its two paid plans split functionality primarily around the presence or absence of back-in-stock alerts.

Strengths in positioning:

• Simplicity and clarity of purpose.
• Predictable pricing and a straightforward feature set.
• Device sync and straightforward sharing options.

Potential limitations:

• Narrow feature set focused on wishlist storage and basic reminders.
• No built-in marketing channels beyond sharing and back-in-stock in the Pro tier.

CP24 Advanced Wishlist (CloudPlug24)

CP24 Advanced Wishlist presents itself as an expanded wishlist and re-engagement tool. Beyond basic wishlist creation and guest lists, it adds automated triggers for price drops and low stock, web push marketing integration, and richer reporting. The vendor offers a free tier to help merchants test the product before committing.

Strengths in positioning:

• Built-in reactivation channels (push, reminders).
• Multi-tier pricing enabling gradual scaling.
• Emphasis on device sync, language support, and multiple wishlist management.

Potential limitations:

• Free and low-cost tiers impose caps on wishlist items and push impressions.
• Complex tier structure requires merchants to verify usage against monthly caps.

Features: What Each App Actually Does

This section compares the feature sets functionally—what merchants can expect day-to-day.

Core Wishlist Mechanics

Wishlist Wizard

• Persistent wishlists synced across devices and customer accounts.
• Sharing via email and social channels.
• Unlimited products and customers on paid plans.
• Pro plan adds back-in-stock alerts.

CP24 Advanced Wishlist

• Guest wishlist support so non-logged-in visitors can save items.
• Multiple wishlists per customer for better organization.
• Wishlist counts visible on product pages to show social proof.
• Sync across devices and language support.

Analysis: For baseline wishlist needs both apps deliver the essentials. CP24 gains an edge with guest wishlist and multiple lists for shoppers who like to segment their saves (for example, seasonal lists vs. gift lists).

Marketing & Re-Engagement

Wishlist Wizard

• Limited to sharing and back-in-stock notification in the Pro plan.
• No native web push or automatic price-drop campaigns documented in the feature list.

CP24 Advanced Wishlist

• Native web push collection and campaigns.
• Price-drop and low-stock reminders for wishlisted items.
• Welcome push and other campaign templates included in free/basic tiers.
• Metrics dashboard reports wishlist activity and push metrics.

Analysis: CP24 clearly targets merchants that want wishlist-driven reactivation without adding a separate push provider. Wishlist Wizard is more of a utility for saving and sharing items; merchants who want automated reactivation will find CP24 more immediately useful.

Analytics and Reporting

Wishlist Wizard

• Basic wishlist visibility and customer sync—reporting appears to be minimal, focusing on saved items.

CP24 Advanced Wishlist

• Metrics dashboard, detailed reports on wishlist items and push impressions.
• Reports targeted at price-drop and low-stock performance.

Analysis: CP24 provides better analytics for merchants who want to measure the contribution of wishlists to traffic and conversions. Wishlist Wizard will be sufficient for merchants who primarily use wishlists as a UX convenience and track performance through their main analytics stack.

Customization and Front-Store Experience

Wishlist Wizard

• Customizable front-end text and device compatibility emphasized, but no deep mention of styling controls or advanced placement options in the provided description.

CP24 Advanced Wishlist

• Fully configurable UI, supports all languages, and provides visible wishlisted counts on product pages.
• Multiple wishlist management implies widgets or UI patterns that let customers navigate saved items more easily.

Analysis: CP24 appears to offer more in-store presentation flexibility based on description, which can matter for stores with complex themes or multi-language needs.

Pricing & Value

Pricing is frequently the deciding factor. Comparing list prices and what merchants actually get matters more than sticker price alone.

Wishlist Wizard Pricing

• Standard Plan — $15 / month
  • Unlimited products
  • Unlimited customers
  • Back-in-stock: No
• Pro Plan — $20 / month
  • Unlimited products
  • Unlimited customers
  • Back-in-stock: Yes

Value considerations:

• Predictable cost for unlimited usage.
• The main differentiator between plans is back-in-stock notifications; merchants either pay $20/month for that capability or forgo it.

CP24 Advanced Wishlist Pricing

• Free Plan — $0 / month
  • Share Wishlist
  • Metrics Dashboard
  • Visitor/Guest wishlist
  • Welcome & Push Campaign (limited)
  • Up to 100 wishlist items/mo, 100 push impressions/mo
• Basic — $2.99 / month
  • Adds detailed reports, multiple wishlist, price-drop & low-stock reminders
  • Up to 2K wishlist items/mo, 10K push impressions/mo
• Professional — $9.99 / month
  • 10K wishlist items/mo, 50K push impressions/mo
  • Unlimited sessions
• Enterprise — $19.99 / month
  • 25K wishlist items/mo, 100K push impressions/mo

Value considerations:

• Entry price is very low, making experimentation cheap.
• Free plan allows feature testing but has tight caps for active stores.
• Pricing scales with usage caps; feature set grows through tiers.

Pricing Comparison — Practical Notes

• For low-traffic or niche stores: CP24’s free tier or Basic at $2.99/month offers excellent value and allows merchants to test push-driven reactivation without heavy commitment.
• For stores that prefer flat, unlimited usage: Wishlist Wizard’s $15–$20/month plans reduce the need to track monthly item/impression caps.
• For merchants intending to use wishlists as an organic retention lever with integrated communications (push notifications and automated reminders), CP24 is better value for money at lower tiers.
• Neither app replaces a broader loyalty or reviews program. Merchants that plan to scale retention programs should factor in the cost of adding separate tools for loyalty, reviews, referrals, and VIP programs.

Integrations & Ecosystem Fit

Integration with other tools determines how smoothly wishlists plug into a merchant’s marketing stack.

Wishlist Wizard

• No explicit third-party integration list provided in the description beyond device sync and sharing. Expect core functionality to work within standard Shopify storefronts.
• Ideal for shops that do not require advanced CRM or marketing automation hooks from the wishlist app.

CP24 Advanced Wishlist

• Web push integration is native—this reduces friction for merchants who would otherwise deploy a separate push provider.
• Analytics and reporting imply data export or dashboarding but specific app integrations are not listed in the provided data.

Analysis: In both cases, neither description lists direct integrations with major ESPs or CRMs (e.g., Klaviyo), which means merchants who rely on those platforms should confirm available webhooks or API access before committing. CP24’s native push capability gives it a practical advantage for stores that want immediate reactivation channels without extra apps.

Onboarding, Support & Documentation

Support quality can affect time-to-value and long-term maintenance.

Wishlist Wizard

• Small data footprint (1 review) makes it hard to generalize. The app’s simple scope suggests lower onboarding complexity.
• Merchants should confirm available onboarding materials, theme compatibility help, and response time.

CP24 Advanced Wishlist

• Has more reviews (6) and a wider feature set, which often correlates with more active support resources.
• Free plan indicates the vendor expects many merchants to test and then upgrade; responsive documentation and onboarding materials are likely needed for that model.

General recommendation: Request a support response example and read recent reviews in the app listing to gauge response quality and accuracy against merchant needs.

Performance, Theme Compatibility & Technical Overhead

Both apps claim responsive design and device sync—critical for mobile-first shopping experiences.

Key points merchants should validate:

• Rendering speed and impact on page load times when widgets are enabled.
• Compatibility with custom or headless storefronts.
• Whether the app relies on iframes or client-side scripts that might conflict with theme customizations.
• Data portability—ability to export wishlists and customer data for CRM enrichment.

Practical test before install:

• Use the app’s demo or free plan and run a Lighthouse or similar speed check with the wishlist widget active.
• Confirm whether the app supports Shopify Plus checkout extensions if checkout-level wishlist flows are required.

Security & Data Handling

Neither app description includes detailed privacy or data residency notes in the provided data. Merchants must confirm:

• How visitor tokens and push tokens are stored and encrypted.
• GDPR and CCPA compliance for customer wishlist data and interest signals.
• Whether visitors can opt out and how deletion requests are handled.

Use Cases & Merchant Recommendations

This section frames which app suits which store profile and objective.

Best Fit: Wishlist Wizard

• Merchants who want a minimal, focused wishlist widget that syncs across devices and supports sharing.
• Stores that prefer predictable, unlimited usage plans without tracking item or impression limits.
• Brands that view wishlists as a UX convenience rather than a marketing channel.

Suggested merchant profile:

• Boutique stores with moderate traffic and a steady conversion funnel.
• Shops that already have a marketing stack and prefer to handle reactivation externally.

Best Fit: CP24 Advanced Wishlist

• Merchants who want wishlists to feed reactivation campaigns via web push and automated reminders.
• Stores on a low budget that want to start experimenting with wishlist-driven marketing using a free or low-cost tier.
• Brands that need multi-wishlist management, guest wishlist support, and more detailed wishlist analytics to optimize merchandising.

Suggested merchant profile:

• Fast-moving consumer goods brands and DTC stores that want to recapture shoppers when price or stock changes.
• Early-stage stores that want to experiment with push marketing without committing to a separate provider.

Pros & Cons Summary

Wishlist Wizard (Devsinc)

Pros:

• Simple feature set that’s easy to implement.
• Predictable flat pricing with unlimited products/customers.
• Device sync and social sharing.

Cons:

• Limited marketing automation.
• Limited reporting and integrations on paper.
• Small presence in reviews (1 review), making credibility harder to assess.

CP24 Advanced Wishlist (CloudPlug24)

Pros:

• Strong re-engagement features (price-drop, low-stock, web push).
• Free and low-cost tiers for testing.
• Multiple wishlist types and guest wishlist support.
• Better reporting dashboard.

Cons:

• Usage caps at low tiers require monitoring as the store scales.
• More moving parts could add complexity to setup and maintenance.

Implementation Checklist: What To Test During a Trial

When merchants evaluate either app during a trial, focus on measurable and operational aspects:

• Widget performance: Page load impact and responsiveness on mobile.
• Customer experience: How easy it is for customers to save, view, and purchase from wishlist items.
• Data surfaced: Does the app provide exportable data or webhooks for wishlist signals?
• Marketing triggers: Test price-drop and low-stock notifications (if available) and measure click-through.
• Push quality (CP24): Confirm push collection opt-in flow, message customization, and delivery metrics.
• Support responsiveness: Submit a ticket and measure average response time and usefulness.
• Costs vs. usage: For CP24, map projected wishlist items and push impressions to the correct tier.

The Alternative: Solving App Fatigue with an All-in-One Platform

The last decade of app proliferation has made one thing clear: piling single-purpose apps leads to increased maintenance, higher cumulative subscription costs, and fragmented customer data. This phenomenon—commonly called app fatigue—creates operational friction when merchants try to stitch together multiple tools for loyalty, referrals, reviews, and wishlisting.

App fatigue manifests as:

• Multiple vendor dashboards and billing cycles.
• Duplicate features (e.g., multiple push providers or duplicate analytics).
• Fragmented customer signals that create inconsistent customer experiences.
• Increased theme and performance risks as more scripts are added to the storefront.

Merchants aiming to reduce that friction can benefit from consolidating retention features into one platform. This is where the "More Growth, Less Stack" philosophy comes into play: reduce the number of vendors while covering the essential ensemble of retention mechanics (loyalty, referrals, reviews, wishlists, and VIP tiers).

Growave positions itself around this idea. Growave bundles loyalty and wishlist features into a single retention platform, which lowers the overhead of multiple apps while preserving advanced programs for scaling brands. Merchants can compare single-purpose wishlist solutions against an integrated approach by asking: “How many separate dashboards and subscriptions will be needed to replicate Growave’s combined features?”

Merchants considering consolidation should evaluate:

• Whether a single vendor provides the same depth of features as multiple specialized apps.
• The integration footprint—does the vendor connect with existing marketing tools?
• The future roadmap—does the platform support scaling features like API access, custom reward actions, or headless storefronts?

Growave focuses on a suite that includes loyalty and rewards, referrals, reviews & UGC, wishlist, and VIP tiers—so merchants can manage retention from one place. For teams that want to consolidate retention features, Growave offers pricing tiers that align with store scale and expected order volume, reducing the administrative and technical overhead of multiple vendors.

Key Growave capabilities relevant to this comparison:

• Loyalty and rewards that drive repeat purchases — customizable points, VIP tiers, and reward actions that directly lift LTV.
• Collect and showcase authentic reviews — automated review requests and on-site UGC widgets that improve conversion and social proof.
• Wishlist features integrated into a broader retention program so saved items can become triggers for rewards, referrals, or review campaigns.
• Support for Shopify Plus and enterprise needs for brands with advanced customization and headless stores.

Growave integrates with common marketing and customer support tools, reducing the need to build custom bridges. This helps merchants avoid the friction of moving wishlist signals between multiple systems and makes it easier to create coordinated campaigns—such as granting loyalty points for wishlist-driven purchases or sending targeted VIP offers to customers who frequently save items.

For merchants evaluating the alternatives, it is practical to compare the combined expense of running CP24 (for push and wishlist) + a separate loyalty and reviews app versus a single integrated subscription. The integration path often saves time and increases the likelihood that wishlist data is used strategically to raise retention metrics.

Book a personalized demo to see how an integrated retention stack accelerates growth.

Merchants who want to reduce the number of apps while keeping access to advanced loyalty, review, and wishlist features can also explore how Growave appears on the platform by choosing to install Growave from the Shopify App Store. For stores evaluating the move from single-purpose tools to a consolidated platform, checking the app store listing can be a quick way to read community feedback and confirm compatibility.

To evaluate the financial case, merchants should compare monthly fees and operational savings. For many merchants, consolidating multiple subscriptions into one solution with a mid-market plan is better value for money over the long term, particularly when the platform reduces manual workflow and integrates directly with marketing automation providers.

For stores that want to see specific customer examples, Growave offers customer stories from brands scaling retention that illustrate common migration paths and outcomes.

Merchants on Shopify Plus will want to confirm enterprise capabilities. Growave documents solutions for high-growth Plus brands, including checkout extensions and headless support—features that often aren’t available in small wishlist apps.

For merchants that prefer a hands-on walkthrough, a live session can speed evaluation. The demo process uncovers how wishlist events can be used to award points, trigger review requests, or segment customers for VIP campaigns. Growave’s demo booking is available for merchants who want to explore custom setups and integrations.

How Growave Maps Against Wishlist Concerns

• App fatigue: replaces multiple vendors with one suite.
• Cross-channel reactivation: integrates email, on-site, and push channels through combined data.
• Measurement: central reporting across loyalty, reviews, and wishlist signals simplifies attribution.
• Scale: mid and enterprise plans support checkout-level integrations and headless architectures.

Growave’s pricing options also aim to fit stores at different stages. Merchants can review available plans to determine which tier aligns with expected monthly orders and feature needs, which helps in forecasting ROI when replacing separate subscriptions for wishlists, loyalty, and reviews. Merchants can compare plans and see how the platform maps to current costs at the Growave pricing page to consolidate retention features.

For merchants who are still running experiments, Growave’s entry tier offers basic features that allow testing before committing to growth-level features that include enhanced customization and dedicated support. Merchants can also install Growave from the Shopify App Store to evaluate the app directly in their store.

Conclusion

For merchants choosing between Wishlist Wizard and CP24 Advanced Wishlist, the decision comes down to priorities:

• Choose Wishlist Wizard if the priority is a simple, predictable wishlist with unlimited items and straightforward pricing. It is a reasonable choice for stores that primarily need device-synced wishlist functionality and social sharing.
• Choose CP24 Advanced Wishlist if the priority is wishlist-driven reactivation and cost-effective experimentation. Its free and low-cost tiers make it attractive for merchants who want native web push, price-drop notifications, and analytical insights without adding a separate push provider.

For merchants who want to reduce the number of point solutions and manage retention through a single vendor, an integrated platform that combines wishlists with loyalty, reviews, referrals, and VIP tiers becomes better value for money as the store scales. Growave’s "More Growth, Less Stack" approach addresses the operational overhead of multiple apps by bundling key retention features together. Merchants can compare the practical benefits and pricing to their current stack and decide whether consolidation provides time and cost savings, as well as clearer customer data. Merchants who want to overcome the limits of single-purpose apps and start a 14-day free trial can begin here: consolidate retention features.

FAQ

Q: How do Wishlist Wizard and CP24 Advanced Wishlist differ in re-engagement capabilities? A: Wishlist Wizard focuses on wishlist storage, cross-device sync, and sharing, with back-in-stock alerts only on the Pro plan. CP24 provides deeper re-engagement options such as web push, price-drop alerts, low-stock notifications, and campaign-driven push messages—making it better for merchants that want wishlists to trigger marketing actions.

Q: Which app is more cost-effective for a small store testing wishlists? A: CP24 is more cost-effective for small stores due to its free tier and low-priced Basic plan. The free tier allows testing but includes tight caps on wishlist items and push impressions. Wishlist Wizard charges a flat monthly fee ($15–$20) that may be more appropriate for stores that prefer unlimited usage without tracking caps.

Q: Are there integrations with loyalty or review programs? A: Neither app description explicitly lists deep integrations with loyalty or review platforms. Merchants who want integrated retention mechanics (loyalty, referrals, reviews alongside wishlist) should consider a consolidated platform rather than linking multiple single-purpose apps.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform reduces app fatigue by centralizing loyalty, referrals, reviews, and wishlists into a single system—simplifying data flows, billing, and cross-channel campaigns. For merchants who rely heavily on retention tactics and want to scale, an integrated suite often delivers better value for money and fewer technical touchpoints than combining multiple specialized vendors. Merchants evaluating this route can review options and pricing to measure expected operational savings before migrating.