Wishlist Wizard vs. CP24 Advanced Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app can feel like a small decision with big consequences. A wishlist is more than a “save for later” button — it fuels remarketing, signals purchase intent, and can directly influence repeat purchases. Merchants must decide between focused, single-purpose apps and broader platforms that bundle wishlist functionality with retention tools.

Short answer: Wishlist Wizard is a straightforward, no-frills choice for merchants who want a simple synced wishlist with basic sharing and an optional back-in-stock feature. CP24 Advanced Wishlist is a better fit for stores that want built-in notifications, web push engagement, and tiered usage limits — including a free entry tier for testing. For merchants who want a single platform to reduce tool sprawl and drive measurable retention across loyalty, referrals, and reviews, an integrated solution like Growave usually delivers better value for money.

This post provides a feature-by-feature comparison of Wishlist Wizard (Devsinc) and CP24 Advanced Wishlist (CloudPlug24). It highlights strengths, limitations, and the types of merchants each app serves best. After the direct comparison, the article outlines the case for choosing an all-in-one retention platform to avoid app fatigue and consolidate growth tools.

Wishlist Wizard vs. CP24 Advanced Wishlist: At a Glance

Feature Comparison

Core Wishlist Functionality

Both apps deliver the primary function merchants expect: letting shoppers save products for later.

Wishlist Wizard focuses on a lightweight, persistent wishlist experience. It emphasizes cross-device sync and easy sharing via email and social channels. The UX is designed to let shoppers pick up where they left off, whether they return on mobile or desktop.

CP24 Advanced Wishlist offers similar core functionality but extends it with multiple wishlist options and explicit guest wishlist capability. That means shoppers who don’t log in can still save items. Multiple wishlists are useful for stores selling gifts, bridal registries, or collections where a single list per customer is too limiting.

Strengths and trade-offs:

• Wishlist Wizard: Cleaner, minimal interface that ships with the essentials expected of a wishlist app. Best when simplicity and reliability are priorities.
• CP24: Adds flexibility for different shopper journeys through multiple lists and guest flow, which suits stores with more segmented buying use cases.

Cross-Device Sync, Guest Experience, and Multiple Lists

Cross-device syncing is central to reproducing session continuity. Wishlist Wizard explicitly advertises device syncing, which suits logged-in customers who expect their saved items to appear on any device.

CP24 puts extra emphasis on guest wishlist support and multiple lists. For stores that can't rely on account creation or that want to reduce friction for first-time shoppers, guest wishlisting keeps the funnel open and allows the store to capture intent without forcing signups.

Considerations for merchants:

• If account-driven personalization and persistent profiles are already part of the storefront, Wishlist Wizard’s syncing covers the basic need.
• If the store is designed to capture intent from anonymous visitors or needs collections-specific lists, CP24’s guest wishlist and multiple-list features are a clear advantage.

Reminders, Price Drop & Low Stock Notifications

This is a major point of differentiation.

Wishlist Wizard offers back-in-stock alerts only on the Pro plan ($20/month). That adds a clear purchase-focused touchpoint but appears limited to stock events in the paid tier.

CP24 includes price-drop and low-stock reminders as part of its feature set starting from the paid tiers, and it also captures push tokens to send web push notifications to both customers and visitors. That capability lets merchants reach wishlisters immediately when an item goes on sale or stock levels change.

Why this matters:

• Price and stock triggers are among the highest-intent signals. When implemented correctly, they can meaningfully increase conversion rates on wishlisted items.
• Web push extends the reach beyond email, improving the chance of reactivation for anonymous visitors who would otherwise be unreachable.

Web Push Integration and Push Impressions

CP24 explicitly supports web push campaigns and counts push impressions in plan limits. The app can collect visitor push tokens and run web push campaigns that bring shoppers back to wishlisted products.

Wishlist Wizard does not advertise web push in the provided description. For stores that want multi-channel reactivation (push + email + on-site), CP24 offers a stronger starting point.

A practical note: web push effectiveness depends on creative frequency, segmentation, and the opt-in strategy. Having a push capability built into the wishlist app reduces integration friction, but merchants should test frequency and messaging to avoid subscriber fatigue.

Sharing, Social, and Gift Use Cases

Both apps support sharing, but implementation details differ.

Wishlist Wizard highlights social and email sharing as a core convenience — shoppers can share lists with family or friends via email or social platforms. This fits gift-oriented stores and seasonal shopping.

CP24 includes sharing in its free plan and supports multiple wishlists, which can be shared separately, making it well-suited for registries or curated lists.

Considerations:

• If viral sharing and gift registry functionality are central to the marketing plan, compare UI for sharing, preview formatting on social, and whether shared links preserve referral information for tracking.
• Shared wishlists that lead to purchases may be a high-impact acquisition channel for some brands; test how each app formats shared links on social and messaging platforms.

Analytics and Reporting

CP24 lists “comprehensive reports & analytics” in its description and includes a metrics dashboard in its free tier. Detailed reporting and event metrics help merchants measure how wishlisting translates into revenue and configure reminders by performance.

Wishlist Wizard's description focuses more on the shopping convenience and syncing; it does not emphasize analytics in the same way. That suggests Wishlist Wizard is intentionally slim, aiming at a frictionless shopper experience rather than data-driven optimization.

For merchants who prioritize iterative improvement:

• CP24 provides more signals to measure wishlist-driven revenue.
• Wishlist Wizard may be sufficient for brands that track wishlists indirectly via general analytics or that rely on other tools for behavioral reporting.

Localization and Customizable Front-Store Text

CP24 explicitly states full manageable front-store text and support for non-English languages. That’s important for stores selling into multiple regions or using multiple locales.

Wishlist Wizard’s description doesn’t highlight multi-language support. Merchants targeting international markets should validate localization capabilities, including text labels, date/number formats, and translation flows.

Theme Compatibility and Front-End Customization

Both apps aim to be responsive and compatible with mobile and desktop. However, the degree of front-end customization, out-of-the-box themes supported, and the need for developer work vary from store to store.

Practical advice:

• Confirm whether theme edits are required and whether the app provides an automatic or manual snippet insertion.
• Check for conflicts with custom themes or page builders and whether the app offers a preview mode before deploying changes to production.
• Ask support for a checklist of steps to uninstall cleanly, in case the merchant decides to switch later.

Pricing & Value

Wishlist Wizard Pricing

• Standard Plan: $15 / month
  • Unlimited products and customers
  • No back-in-stock alerts
• Pro Plan: $20 / month
  • Unlimited products and customers
  • Back-in-stock alerts included

Wishlist Wizard keeps pricing simple: two paid tiers with unlimited core usage. For merchants who need back-in-stock alerts, the modest increase to $20 removes a feature gap.

Value considerations:

• The flat, unlimited model is predictable and scales well for high SKU counts.
• Small stores that need only the basic wishlist can evaluate whether they need the Pro feature set before upgrading.

CP24 Advanced Wishlist Pricing

• FREE
  • Share Wishlist, Metrics Dashboard, Visitor/Guest wishlist, Welcome & Push Campaign
  • Up to 100 wishlist items/month, Up to 100 push impressions/month
• BASIC: $2.99 / month
  • Includes Free plan features + Detailed Reports, Multiple Wishlist, Price Drop & Low Stock Reminder
  • Up to 2K wishlist items/month, Up to 10K push impressions/month
• PROFESSIONAL: $9.99 / month
  • 10K wishlist items/month, 50K push impressions/month
• ENTERPRISE: $19.99 / month
  • 25K wishlist items/month, 100,000K push impressions/month

CP24’s tiered usage model is cost-effective for merchants who want to scale notifications and wishlisting volume gradually. The free tier allows testing core features with limited usage before committing.

Value considerations:

• CP24 delivers more engagement tools at a lower entry price compared to Wishlist Wizard’s paid tiers, which may feel like better value for money for merchants prioritizing push and reminders.
• Usage caps require careful forecasting. High-volume stores should check whether monthly wishlist-item limits or push impressions will be reached during promotions or seasonal spikes.

Which Offers Better Value?

“Better value for money” depends on the merchant’s priorities:

• If the store needs a reliable wishlist UI with unlimited products and prefers a flat pricing model, Wishlist Wizard’s $15 plan is straightforward.
• If the store wants to experiment with web push, price-drop reminders, and analytics without committing upfront, CP24’s free and low-cost tiers deliver more channels and signals for less budget.

Both apps rate 5 stars in their few public reviews, but review sample sizes are small. That makes due diligence — trialing the apps and assessing support responsiveness — especially important.

Integrations & Technical Considerations

The provided app descriptions do not list broad third-party integration catalogs. CP24’s web push functionality implies compatibility with push standards and a built-in push campaign tool. Wishlist Wizard emphasizes device syncing and sharing, which often means cookie/session handling and possible backend matching to customer accounts.

Key technical checks merchants should perform before installing either app:

• Confirm platform compatibility with page builders, headless implementations, and Shopify Plus features if relevant.
• Test for performance impact on page load times, especially for apps that inject scripts on collection and product pages.
• Validate how the app handles customer data and whether the wishlist data can be exported for CRM or analytics tools.
• Confirm the uninstall process removes front-end code cleanly to avoid orphaned elements or script calls.

Support, Reliability, and Trust Signals

Both apps show a perfect rating (5/5) in the data provided, but sample sizes are limited:

• Wishlist Wizard: 1 review (5/5)
• CP24 Advanced Wishlist: 6 reviews (5/5)

A high rating with a small number of reviews is less statistically reliable than a high rating with hundreds or thousands of reviews. Merchants should consider:

• Support response times and whether support is available via chat, email, or prioritized channels.
• Documentation quality and availability of setup guides or theme snippets.
• The developer’s track record for updates, bug fixes, and compatibility with new Shopify features.

When comparing third-party apps, also check the app’s changelog and release cadence to ensure ongoing maintenance.

Merchant Use Cases and Recommendations

Below are direct recommendations for which merchants might prefer each app. These recommendations focus on outcomes like retaining customers, increasing lifetime value (LTV), and reactivating browsers.

Wishlist Wizard is best for:

• Stores that want a clean wishlist UI with reliable cross-device sync.
• Businesses that prefer a flat monthly price with unlimited product usage.
• Merchants who prioritize shareability (email and social) for gift-focused or curated shopping experiences and who don’t need extensive push or automated reminders unless they opt into Pro.

CP24 Advanced Wishlist is best for:

• Stores that want built-in reactivation channels (web push) and automated reminders (price drop, low stock) to convert wishlisted items.
• Merchants who want to start for free and scale usage affordably as the wishlist feature proves ROI.
• Brands that need guest wishlist support and multiple lists without forcing account creation.

Things both merchant types should verify before committing:

• How wishlist data is handled during checkout (e.g., are wishlisted items recorded as events that can be used in segmentation).
• Whether the app offers easy export or an API for integrating with CRM or email automation platforms.
• Real-world performance impacts on page speed.

Implementation and Migration Considerations

Switching wishlist apps or combining them with other tools requires careful planning to avoid data loss and overlapping functionality.

Checklist for implementation/migration:

• Export existing wishlist data if switching. Confirm whether the app provides CSV export or an API endpoint.
• Schedule theme edits during low-traffic windows and test on a staging environment if possible.
• If running multiple wishlist apps concurrently (not recommended), watch for duplicate buttons or event conflicts that can confuse customers and polls in analytics.
• Communicate opt-in events (especially for push notifications) to marketing teams so segmentation and campaigns align with new data flows.

Pro tip: Align wishlist triggers with existing lifecycle campaigns. For example, use price-drop reminders to initiate segmented email flows that tie into a loyalty program or an abandoned cart strategy.

The Alternative: Solving App Fatigue with an All-in-One Platform

Shopify merchants face a common problem: app fatigue. Installing multiple single-purpose apps for wishlists, loyalty, referrals, and reviews multiplies integration points, increases billing complexity, and raises the risk of theme conflicts. An integrated retention platform reduces technical overhead and centralizes the data that drives repeat purchases.

What is app fatigue?

• App fatigue occurs when a store accumulates many single-function apps to cover different needs. Each app may require theme edits, separate billing, and independent data silos. Over time, this creates maintenance overhead and fragmented customer data that limits cross-channel optimization.

Why an integrated platform helps:

• Consolidates retention features into a single interface.
• Centralizes customer data for unified segmentation and rewards.
• Reduces the number of scripts and theme modifications, lowering the chance of conflicts.
• Simplifies billing and vendor management.

Growave’s approach: More Growth, Less Stack Growave positions itself as a single retention platform that combines Wishlists with Loyalty, Referrals, Reviews, and VIP Tiers. The pitch is to reduce stack complexity while increasing the suite of tools driving lifetime value.

What Growave brings to the table:

• A wishlist module paired with loyalty and referrals so wishlisted actions can feed reward logic.
• Automated review collection and user-generated content (UGC) tools that support social proof around wishlisted items.
• VIP tiers and custom reward actions that encourage repeat buying and higher average order value.

Consolidate retention features For merchants evaluating consolidation, compare the operational burden of running Wishlist Wizard + a loyalty app + a reviews app versus a single platform. Merchants can more easily map wishlist behavior into rewards and review requests when the tools share a common customer profile and event set. Explore how teams can consolidate retention features by reviewing Growave pricing and plans: consolidate retention features.

Loyalty and reward integration that drives repeat purchases When wishlists are linked to a loyalty engine, merchants can nudge customers with targeted reward offers for wishlisted products. That makes wishlist signals actionable beyond a generic reminder. Merchants can build loyalty and rewards that drive repeat purchases and tie wishlisting behaviors to points, discounts, or VIP eligibility.

Collect and showcase authentic reviews Wishlisted items often benefit from social proof, and combining wishlists with reviews enables more contextual asks and targeted review requests for high-intent customers. Growave enables merchants to collect and showcase authentic reviews while linking review flows to wishlist and loyalty activity.

Why consolidation improves outcomes:

• Higher LTV through coordinated programs. When wishlists, loyalty, and referrals are connected, every wishlisted event can be routed into a larger retention path: remind, reward, then ask for a review.
• Simplified analytics. A single platform centralizes event reporting so merchants can more easily calculate wishlist-to-purchase conversion and lifetime value uplift.
• Faster time-to-value. One implementation unlocks multiple channels and tactics without installing separate apps and coordinating across multiple vendor support teams.

Try before committing Growave offers pricing tiers to match store scale and needs across Entry, Growth, and Plus plans. For merchants evaluating consolidation, the easiest next step is to install Growave on Shopify for an initial look, then expand into loyalty and reviews as the program proves out.

Book a personalized demo to see how an integrated retention stack improves retention. book a personalized demo

Realistic trade-offs An all-in-one platform doesn’t eliminate all choices. Some merchants prefer best-of-breed single-function apps because of hyper-specific features or legacy customizations. However, the interoperability and reduced maintenance from consolidation often outweigh the marginal benefits of a fragmented stack.

How a Consolidated Stack Changes Key Metrics

When wishlist behavior is connected to loyalty and reviews, measurable outcomes change:

• Retention and Repeat Purchase Rate: Centralized reward flows that reward wishlisting and purchases increase repeat rates more predictably than isolated reminders.
• Average Order Value (AOV): Combining wishlist triggers with limited-time reward offers can nudge shoppers to add more items to qualify for discounts or VIP perks.
• Conversion Rate on Wishlisted Items: Coordinated messages (push, email, loyalty offers) typically outperform single-channel reminders.
• Customer Acquisition Cost (CAC) Efficiency: When wishlists feed into referral mechanics and UGC programs, organic acquisition can increase without higher ad spend.

To explore how program structure influences these KPIs, merchants can review case studies and customer stories that outline the business outcomes of an integrated retention strategy: customer stories from brands scaling retention.

Migration & Practical Next Steps

If interest shifts from single apps to an integrated platform, the migration steps should be clear and low-risk:

• Audit existing wishlist data and export where possible.
• Map which behaviors should persist in the new platform (e.g., saved items, opt-ins for push).
• Pilot the consolidated tool on a subset of traffic or a staging theme.
• Turn off old scripts only after verifying the new platform captures events and customer data correctly.

Install the integrated app for an initial test and check whether the consolidated platform meets the store’s needs on both day-to-day operations and strategic retention goals: install Growave on Shopify.

Support, SLAs, and Enterprise Considerations

Growing stores and enterprise merchants have additional requirements:

• Dedicated onboarding and a launch plan for complex loyalty rules.
• API access for headless or custom checkout flows.
• 24/7 support and a customer success manager on higher tiers.

Growave’s Plus plan explicitly covers these enterprise needs, with support levels and checkout extensions aimed at high-growth and Plus merchants. Merchants on those paths can compare tier features and whether APIs or SDKs are required for advanced integrations by visiting pricing details: consolidate retention features.

Final Comparison Summary

Both Wishlist Wizard and CP24 Advanced Wishlist do the core job of letting customers save items for later. The right choice depends on the merchant’s immediate priorities:

• Choose Wishlist Wizard if:
  • The goal is a simple, polished wishlist with cross-device sync and social sharing.
  • The store prefers an unlimited product model with a predictable monthly fee.
  • Minimal configuration and straightforward UI are more important than automated reminders and push campaigns.
• Choose CP24 Advanced Wishlist if:
  • The store needs free entry-level testing and wants to scale wishlist activity with usage-based tiers.
  • Built-in reminders, price-drop notifications, and web push campaigns are a priority.
  • Guest wishlists and multiple lists are required for gift, registry, or segmented list use cases.

For merchants who want more than just a wishlist — specifically a way to convert wishlist signals into repeat purchases and measurable LTV growth — consolidating wishlist functionality into a retention platform reduces tool sprawl and unlocks coordinated programs. Explore how to collect and showcase authentic reviews and build loyalty and rewards that drive repeat purchases using one integrated suite.

Conclusion

For merchants choosing between Wishlist Wizard and CP24 Advanced Wishlist, the decision comes down to whether the immediate need is simplicity and a predictable unlimited plan (Wishlist Wizard) or multi-channel engagement and scalable usage tiers (CP24). Both apps serve clear use cases and deliver the baseline wishlist experience.

However, many merchants face app fatigue from stitching together wishlists, loyalty, referrals, and reviews across multiple vendors. Consolidating these retention tools into one platform simplifies maintenance and increases the likelihood that wishlist behavior will be turned into repeat purchases. Merchants interested in reducing stack complexity and accelerating customer lifetime value can review Growave’s plans and see how a unified retention platform fits their roadmap: consolidate retention features.

Start a 14-day free trial to see how an integrated retention stack accelerates growth. consolidate retention features

If a guided walkthrough is preferred, merchants may also book a personalized demo to review specifics and map a rollout plan.

Frequently Asked Questions

Q: Which app is easier to get started with — Wishlist Wizard or CP24 Advanced Wishlist? A: Both apps are designed for straightforward installations, but CP24’s free tier allows merchants to test features like guest wishlist and web push before committing. Wishlist Wizard’s value is in a focused feature set and a simple paid tiering structure.

Q: How do the apps compare on reactivation and engagement? A: CP24 has the edge in engagement because it includes price-drop and low-stock reminders plus web push capabilities. Wishlist Wizard adds back-in-stock on its Pro plan but doesn’t advertise broad push functionality in the provided description.

Q: How does an all-in-one platform compare to specialized wishlist apps? A: An integrated platform reduces the number of scripts and vendors, centralizes customer data, and makes it simpler to tie wishlist behavior to rewards and review flows. That often produces better retention outcomes than running isolated apps, especially for merchants focused on LTV and repeat purchase strategies.

Q: What should merchants check before switching wishlist apps? A: Verify data export options, theme compatibility, performance impact, and support responsiveness. Also confirm how wishlisted events will flow to email, push, or CRM systems during and after migration.