Ultimate Wishlist vs. Stylaquin: An In-Depth Comparison

Introduction

Shopify merchants face a common choice: install a focused, single-purpose app or invest in a broader retention platform. Both approaches can work, but the trade-offs — cost, maintenance, analytics fragmentation, and customer experience — matter as stores scale.

Short answer: Ultimate Wishlist is a compact, well-rated wishlist tool that fits stores wanting a low-cost, customizable wishlist with reporting and email reminders. Stylaquin is a more experiential product that bundles wishlist functionality with visual look books and idea boards to drive engagement for fashion-forward brands. For merchants seeking a single vendor to handle loyalty, reviews, referrals and wishlist in one integrated stack, Growave often delivers better value for money and avoids the complications of many single-purpose apps.

This post provides an objective, feature-by-feature comparison of Ultimate Wishlist and Stylaquin to help merchants decide which app matches their goals and which pain points a unified retention platform can solve.

Ultimate Wishlist vs. Stylaquin: At a Glance

How this comparison is structured

The comparison will cover feature sets, pricing and value, integrations and technical fit, analytics and reporting, user support and onboarding, implementation considerations, and use cases. Each section will be impartial and practical so merchants can spot which app aligns with their growth goals.

About the data

The comparison uses the apps’ store descriptions, published pricing tiers, and review counts/ratings: Ultimate Wishlist (Config Studio) has 34 reviews and a 4.9 rating; Stylaquin (Stylaquin Inc) has 3 reviews and a 5.0 rating. Growave’s profile is referenced later (1,197 reviews, 4.8 rating) to explain the integrated alternative.

Feature Comparison

This section examines both apps across core features merchants care about: wishlist mechanics, customer experience, sharing and social features, analytics and reporting, email communications and reminders, and discovery/engagement tools.

Wishlist Mechanics and Customer Account Handling

Ultimate Wishlist

• Supports guest wishlists and registered user wishlists so shoppers can save items without creating an account or log in to access saved items across devices.
• Cross-device sync for logged-in customers ensures saved lists are persistent across sessions.
• Controls for placement: wishlist buttons on collection pages and product pages.
• Pricing tiers set limits on the number of wishlist items per month depending on plan.

Stylaquin

• Wishlist functionality is embedded within a broader visual experience (Idea Boards).
• Likely requires more UI surface area to render visual boards and lookbooks, which benefits stores with image-rich catalogs.
• Focuses more on discovery and collection creation rather than simple save-for-later mechanics.

Verdict: For pure wishlist mechanics and lightweight customer experience, Ultimate Wishlist offers a straightforward implementation with guest mode and cross-device persistence. For stores that want the wishlist to be part of a larger visual curation experience, Stylaquin is designed for that purpose.

Customization and Theming

Ultimate Wishlist

• Emphasizes easy customization of text and appearance to match the store look.
• Non-English support caters to multi-language storefronts.
• Customizable email templates (on paid tiers) allow branded reminder messages.

Stylaquin

• Markets itself as “no theme changes required,” suggesting the lookbook and idea board integrate without major theme edits.
• Visual experience depends on how well the store’s assets and product photography can populate lookbooks; design flexibility may be more opinionated toward editorial displays.

Verdict: Ultimate Wishlist gives direct control over copy and colors for a close match with existing themes. Stylaquin adds stylized experiences out of the box; the fit depends on a store’s visual content and desired editorial feel.

Sharing, Social, and Conversion Paths

Ultimate Wishlist

• Built-in sharing via Facebook, Twitter, and email helps social proof and referral traffic.
• Email reminders (tiered by plan) bring shoppers back to items they saved.
• Premium plan includes Facebook Pixel integration for better event tracking and ad attribution.

Stylaquin

• Centers on engagement through discovery — Look Books and Idea Boards are inherently shareable and encouraging of social interaction.
• Claims improved SEO and longer sessions via richer browsing experiences, which can indirectly increase conversions.

Verdict: Both apps promote sharing, but they approach it differently. Ultimate Wishlist emphasizes direct wishlist sharing and reminders as conversion drivers; Stylaquin focuses on content-driven discovery that increases session time and return visits.

Analytics, Reporting & Insights

Ultimate Wishlist

• Offers a dashboard with analytics tracking wishlist adds, page views, and conversions (added to cart).
• These metrics help merchants identify products and variants that attract interest and inform promotional focus.
• Plans scale reporting capacity alongside wishlist item limits.

Stylaquin

• Positions itself around increased engagement metrics (session time, page views, repeat visits) and the SEO benefits that come from improved user behavior.
• Specific reporting depth and merchant-facing dashboards are less explicit in app description — merchants should confirm exact analytics features with the developer.

Verdict: Ultimate Wishlist provides explicit wishlist-centric analytics out of the box. Stylaquin promotes engagement metrics but may require more questions before purchase to understand the reporting granularity.

Email Reminders, Notifications, and Outreach

Ultimate Wishlist

• Offers customizable email templates and reminder sending functionality on paid plans.
• Reminder quotas scale by plan: Basic offers up to 500 email reminders/month; Premium increases to 5,000 monthly reminders, including individual user reminders in Pro and above.

Stylaquin

• Does not emphasize dedicated wishlist email reminders in the store description; it leans more on onsite engagement to drive repeat visits.
• Merchants that require automated wishlist follow-ups should confirm whether Stylaquin supports automated email nudges or recommend integrating with an email platform.

Verdict: For merchants who want direct email remarketing tied to wishlist behavior, Ultimate Wishlist has clearer capabilities and tiered quotas.

Discovery and Visual Merchandising

Ultimate Wishlist

• Built primarily for bookmarking and tracking intent; discovery is indirect — by showing wishlisted items and reporting which products attract saves.

Stylaquin

• Designed as a visual merchandising tool: Look Books and Idea Boards transform product discovery into a curated visual experience.
• Best suited for fashion, home decor, and lifestyle shops where contextual styling and curation increase AOV.

Verdict: Stylaquin is stronger on visual merchandising and curated browsing; Ultimate Wishlist is stronger at converting explicit interest signals into actionable data.

Pricing & Value

Pricing is a practical proxy for value. This section compares sticker price, pricing models (flat vs. revenue share), and what merchants actually get for the money.

Pricing Models Compared

Ultimate Wishlist

• Free plan: Up to 500 wishlist items/month, guest wishlist, collection page wishlist, sharing, customizable text/color, non-English support, full reports.
• Basic: $4.99/month — increases to 1,000 wishlist items/month, custom email template, up to 500 email reminders/month.
• Pro: $9.99/month — up to 5,000 wishlist items/month, up to 2,000 email reminders/month, send reminders to individual users.
• Premium: $14.99/month — up to 10,000 wishlist items/month, up to 5,000 reminders/month, Facebook Pixel integration.

Stylaquin

• Basic: $29/month + 5% commission on extra sales driven by Stylaquin.
• Shopify: $49/month + 5% commission on additional sales driven by Stylaquin.
• Advanced: $99/month + 5% commission on new revenue attributed to Stylaquin.
• Shopify Plus: $199/month + 5% success commission on extra sales driven by Stylaquin.

Pricing Model Implications

• Ultimate Wishlist uses a conventional subscription model with small monthly fees and clear feature caps. It provides a low-cost entry point and predictable costs as wishlist volume grows.
• Stylaquin uses a hybrid price + success-fee model. The monthly fee is higher and an ongoing 5% commission is charged on the additional sales Stylaquin is credited with. This model aligns incentives (the app benefits when the merchant grows) but complicates cost forecasting: attribution of “extra sales” can be disputed and adds variable cost to revenue.

Value for Money

• For merchants that only need wishlist functionality and modest analytics, Ultimate Wishlist provides strong value for money — a free plan and low-cost paid tiers cover most small-to-medium stores at predictable costs.
• For lifestyle and fashion brands willing to pay for a richer browsing experience and willing to accept a variable success fee, Stylaquin can be worthwhile if the visual lookbook materially increases session time and repeat visits delivered by the product.
• For merchants who want to avoid stacking multiple single-purpose tools and want loyalty, reviews, referrals, and wishlist under one roof, the integrated pricing tiers of an all-in-one platform often provide better value and fewer integration headaches (this is addressed in the Alternative section).

Integrations & Technical Fit

Integrations drive what the app can do beyond the storefront — email platforms, ads, analytics, and backend tools all matter.

Ultimate Wishlist

• Premium plan includes Facebook Pixel integration; other integrations are not highlighted explicitly in the store listing.
• Stores should confirm compatibility with email platforms (e.g., Klaviyo or Omnisend) if deeper automation is required.

Stylaquin

• Emphasizes that it works “without changing your theme,” but specific integrations are not spelled out in the store description.
• Because Stylaquin increases session depth and claims SEO benefits, merchants should ask how it integrates with analytics tools and how events are tracked for ad attribution.

Practical note: Merchants with complex tech stacks (email automations, subscription platforms, advanced analytics) should confirm integration points and event tracking for pixels and server-side analytics before installing.

Onboarding, Implementation & Maintenance

This section focuses on how much developer time, testing, and ongoing maintenance each app typically requires.

Ultimate Wishlist

• Lightweight installation and configuration are likely; theme edits may be minimal.
• Customization options for text and color reduce the need for theme developer interventions.
• Email templates are configurable within the app, though linking to advanced email automations may require integration work.

Stylaquin

• Because Stylaquin adds lookbooks and idea boards, creating compelling pages requires curated imagery and editorial work; this increases time to value.
• No theme change claim means installations are intended to be low-friction, but visual content creation may be the main investment.

Maintenance considerations

• Single-purpose apps are simple to maintain but increase the number of vendor relationships to manage as more tools are added.
• Success-fee models require merchants to monitor attribution and reconcile additional fees.

Analytics, Reporting, and Measuring ROI

How an app reports results determines how confidently a merchant can measure ROI.

Ultimate Wishlist

• Dashboard includes wishlist add counts, page views, and add-to-cart events — direct intent signals that correlate with conversion intent.
• Email reminder stats and item counts offer a clear picture of wishlist-driven activity.

Stylaquin

• Focuses on behavioral metrics like session duration, pages per session, and repeat visits.
• SEO uplift is a longer-term, indirect benefit; proving attribution requires careful analytics setup and baseline comparisons.

Advice for merchants

• Request sample reports or a demo of the apps’ dashboards before committing.
• Confirm how each app exposes events to Google Analytics, Facebook Ads, and server-side analytics to ensure accurate attribution.
• Consider incremental lift experiments (A/B tests) for Stylaquin’s engagement claims, since pay-for-performance fees hinge on measurable additional revenue.

User Support and Ratings

User reviews are signals but not the whole story. Examine review volume, recency, and responsiveness.

Ultimate Wishlist

• 34 reviews and a 4.9 rating indicate a small but generally satisfied user base.
• The feature set and pricing suggest the app aims at smaller merchants or those wanting a focused wishlist tool.

Stylaquin

• 3 reviews and a 5.0 rating — very limited review volume, which makes it harder to generalize. The 5.0 score is excellent but based on few merchants.

Growave (as a comparison later) shows 1,197 reviews and a 4.8 rating, indicating a large installed base and broader feedback — useful context for merchants considering platform maturity.

Support expectations

• Confirm the support SLA (response times, channels) and whether onboarding help or a dedicated account manager is available depending on plan.
• For any app, ask about how bug fixes, upgraded features, and compatibility with Shopify updates are handled.

Security, Privacy & Data Ownership

Data practices matter increasingly.

• Ultimate Wishlist and Stylaquin should be evaluated for their data export options, access to wishlist and customer data, and privacy compliance measures (GDPR, CCPA).
• Merchants should ensure customer email reminders and sharing features comply with local consent laws.
• For any app that tracks events or uses success-fee attribution, reviewing what data is shared with the vendor and how long it's retained is prudent.

Merchant Use Cases — Which App Fits Which Situation?

This section offers actionable recommendations tied to business needs.

Ideal fit for Ultimate Wishlist

• Merchants who only need wishlist functionality and clear intent tracking without extra visual merchandising.
• Small-to-medium stores with limited budgets that want predictable, low monthly fees.
• Businesses that prioritize email reminders and a simple analytics dashboard to act on wishlist data.
• Multi-language stores that need non-English support.

Ideal fit for Stylaquin

• Fashion, accessories, home décor, and lifestyle brands where curated visual content drives discovery.
• Merchants aiming to increase session time, improve SEO through engagement, and build repeat visits via editorial experiences.
• Stores willing to invest in content creation (photography, styling) and accept a success-fee pricing model tied to incremental sales.

When to consider an alternative (all-in-one)

• Merchants who want to avoid managing multiple vendors for loyalty, referrals, reviews, VIP tiers, and wishlist.
• Growing brands that need a unified dataset, consistent customer experience, and fewer integration points.
• Stores that want to centralize loyalty programs and review collection alongside wishlist behavior for richer personalization.

Pros & Cons Summary

Ultimate Wishlist — Pros

• Low-cost entry with a free tier.
• Clear wishlist analytics and email reminder capabilities.
• Guest wishlist support and cross-device sync for logged users.
• Non-English support and appearance customization.

Ultimate Wishlist — Cons

• Functionality limited primarily to wishlist use cases.
• Scaling beyond wishlist requires additional apps for loyalty, referrals, and reviews.

Stylaquin — Pros

• Visual lookbook and idea board features designed to increase engagement.
• Aims to improve SEO through longer sessions and repeat visits.
• No theme changes required and editorial-style discovery.

Stylaquin — Cons

• Higher monthly fees and a 5% success commission complicate cost forecasting.
• Small number of public reviews — limited community feedback.
• Less clarity on automated email reminder features and integrations compared to wishlist-focused apps.

Migration, Exit, and Data Portability Considerations

Before installing any third-party app, merchants should ask:

• How to export wishlist data in case of app removal?
• Does the app write to customer metafields or theme files, and how easily can those be cleaned up?
• How are historical analytics preserved or migrated?

Both apps should provide export options; confirm exports include customer identifiers and timestamps so wishlist intent can be reused for marketing or moved to a new platform.

Pricing Scenario Examples (Practical Calculations)

• Small store that wants an inexpensive wishlist: Ultimate Wishlist Basic at $4.99/month provides more value than free plan once email reminders and increased capacity are needed.
• Mid-sized fashion store expecting immediate lift in engagement: Stylaquin at $49–$99/month may be acceptable, but the added 5% success commission needs to be modeled against expected incremental sales. For example, an extra $1,000 in monthly revenue driven by Stylaquin would incur $50 in commission — evaluate whether the net uplift justifies the total cost.

Merchants should simulate 3-6 month ROI scenarios before committing to a success-fee model.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve focused problems quickly, but they also create "app fatigue" as merchants accumulate tools. App fatigue manifests as:

• More monthly bills and variable fees.
• Fragmented customer data across multiple vendors.
• Increased theme conflicts and performance hits from many scripts.
• Disconnected loyalty and review strategies that miss opportunities to amplify retention.

An alternative approach is consolidating retention and engagement tools into a single integrated platform that reduces tool sprawl and centralizes customer data.

Introducing Growave’s "More Growth, Less Stack" approach

Growave is positioned as an integrated retention platform that combines loyalty, referrals, reviews, wishlist, and VIP tiers into a single product suite. The idea is to replace multiple single-purpose apps with one system that shares customer data across features. This approach reduces maintenance, improves cross-feature workflows, and simplifies reporting.

Key consolidation benefits

• Centralized customer behavior tracking means wishlist actions can inform loyalty rewards and review outreach without data stitching.
• Shared UX ensures consistent branding across loyalty, wishlist, and review popups.
• Fewer scripts and vendor dependencies can yield better page performance and a simpler debugging process.

Growave product highlights that matter for merchants

• Merchants can build loyalty and rewards that drive repeat purchases while leveraging wishlist signals to personalize offers.
• Integrated tools let stores collect and showcase authentic reviews and tie reputation directly into conversion flows.
• For merchants running larger operations, Growave offers solutions for high-growth Plus brands and supports advanced customizations and dedicated account resources.
• For inspiration on how other brands use integrated retention stacks, check customer stories from brands scaling retention.

How consolidation improves measurable outcomes

• Retention: loyalty programs integrated with wishlist and referrals raise repeat purchase frequency and average lifetime value.
• Acquisition cost: referral programs reduce paid CAC by turning customers into advocates.
• Conversion optimization: reviews and UGC displayed on product pages amplify trust built from wishlist intent.

Implementing Growave reduces the number of apps a store must manage while centralizing analytics in one dashboard, which simplifies ROI calculations.

Contextual links and next steps

• Merchants who want to consolidate retention features can evaluate Growave’s pricing tiers alongside the cost of multiple single-purpose subscriptions and commissions.
• Merchants interested in seeing a tailored approach can book a personalized demo to explore how wishlist behavior feeds loyalty triggers and review requests.

Book a personalized demo to see how an integrated retention stack improves growth.

How Growave maps to the gaps left by single-purpose wishlist apps

• Wishlist + Loyalty: Wishlist saves can automatically generate points or triggers for targeted rewards, increasing chance of purchase.
• Wishlist + Reviews: When a wishlisted item converts, Growave can prompt for reviews tied to the customer’s journey, increasing review volume and quality.
• Wishlist + VIP Tiers: Highly active wishlisters can be recognized in VIP programs and given early access or member discounts.
• Data unity: All features draw from the same customer profile and activity feed, removing the need to connect events across vendors.

Picking the right plan and trialing the platform

Merchants can compare plans and test Growave risk-free. For merchants evaluating alternatives, it is easy to install from the Shopify App Store or review plan details on the pricing page. For lower-volume stores, a free plan or entry plan is available to test the combined benefit of loyalty and wishlist under one roof. For growth-stage stores that need more scale, higher tiers include advanced customization and dedicated launch support.

Practical implementation tip: When replacing a wishlist app with an integrated platform, map key events to ensure continuity — wishlist add, wishlist share, wishlist-to-cart conversions — and set equivalent reward triggers so customers see a seamless experience.

Technical and Operational Considerations When Consolidating

• Data Migration: Ensure wishlist items and customer lists can be exported from the old app and imported into Growave to preserve historical intent signals.
• Event Tracking: Confirm pixel and analytics events are replicated in Growave for continuity in ad attribution.
• Theme Integration: Plan a brief QA process to ensure Growave’s widgets respect theme styling and do not conflict with other apps.

Growave resources explain how to get started and which integrations are supported; merchants can review support materials and integration lists on the pricing overview and install via the Shopify App Store.

Real-World Decision Framework

To choose among Ultimate Wishlist, Stylaquin, or an integrated solution, follow this decision logic:

• If the only requirement is a basic wishlist with email reminders and low cost → Ultimate Wishlist is a practical pick.
• If the main goal is to deliver an editorial, curated shopping experience that increases session time → Stylaquin aligns with that objective.
• If the merchant needs loyalty, referrals, reviews, and wishlist to work together for long-term retention and fewer vendors → consider an integrated platform like Growave to consolidate retention features.

Conclusion

For merchants choosing between Ultimate Wishlist and Stylaquin, the decision comes down to scope and strategy: Ultimate Wishlist is best for stores that want a focused, low-cost wishlist with clear analytics and email reminders. Stylaquin is best for brands prioritizing visual discovery and curated shopping experiences where longer sessions and editorial merchandising drive repeat visits. Both apps have strengths and specific use cases.

At the same time, many growing merchants find that a unified retention platform reduces tool sprawl and improves lifetime value by connecting wishlist behavior to loyalty, referrals, VIP tiers, and reviews. For stores looking to move beyond multiple single-purpose apps and centralize retention efforts, Growave’s “More Growth, Less Stack” philosophy offers a coherent alternative that combines wishlist with loyalty and review capabilities in one place. Evaluate how much time and budget the current stack consumes and consider whether consolidating features might unlock better retention outcomes.

Start a 14-day free trial to experience a unified retention stack.

If a personalized walkthrough is preferred, merchants can also install from the Shopify App Store or review plan options to compare costs and features before committing.

FAQ

• How does Ultimate Wishlist handle guest users versus logged-in customers?
  • Ultimate Wishlist supports both guest wishlists and account-linked wishlists. Guests can save items without creating an account, while logged-in users can sync wishlists across devices. This flexibility is useful for stores where account registration is a friction point.
• Which app is better for fashion brands focusing on visual merchandising?
  • Stylaquin is tailored to visual merchandising with Look Books and Idea Boards; it’s suited for fashion and lifestyle brands that have strong visual assets. Ultimate Wishlist is more transactional and intent-driven, making it better for stores that need simple save-and-remarket functions.
• How does pricing transparency compare between the two apps?
  • Ultimate Wishlist uses predictable monthly tiers starting from a free plan up to $14.99/month, with defined quotas for wishlist items and email reminders. Stylaquin charges higher monthly fees plus a 5% success commission on incremental sales, which complicates forecasting and requires careful attribution tracking.
• How does an all-in-one platform compare to specialized apps?
  • An all-in-one platform reduces integration overhead, centralizes customer data, and enables cross-feature workflows (e.g., giving loyalty points for wishlist activity or triggering review requests after wishlist purchases). Consolidation can reduce total cost of ownership and simplify analytics, though it requires choosing a vendor that meets multiple functional requirements. Merchants considering consolidation can explore how to consolidate retention features or see how to collect and showcase authentic reviews as part of an integrated strategy.