Ultimate Wishlist vs. Stylaquin: An In-Depth Comparison

Introduction

Choosing the right Shopify app is a common pain point for merchants trying to balance budget, UX, and long-term growth. Single-purpose tools can solve focused problems quickly, but they can also add maintenance overhead and customer friction when multiple tools are stacked together.

Short answer: Ultimate Wishlist is a lightweight, budget-friendly wishlist solution that excels at straightforward wishlist tracking and sharing. Stylaquin is a more experiential product that layers visual browsing features and engagement hooks on top of a wishlist. For merchants who want a single, integrated retention platform that replaces multiple apps, Growave offers broader retention features that often deliver better value for money than adding separate wishlist and engagement tools.

This post provides a feature-by-feature comparison of Ultimate Wishlist and Stylaquin so merchants can match product capabilities with business goals. The comparison covers features, pricing and value, integrations, analytics, onboarding, and recommended use cases. After that analysis, the post will explain how an all-in-one retention platform can reduce tool sprawl and introduce Growave as an alternative that consolidates wishlist, loyalty, reviews, and referral features.

Ultimate Wishlist vs. Stylaquin: At a Glance

Deep Dive Comparison

This section compares the apps across multiple criteria merchants commonly evaluate.

Features and Product Capabilities

Wishlist Basics

Ultimate Wishlist focuses on the classic wishlist use case: letting shoppers save products for later and return to purchase. It supports both guest wishlists and account-linked wishlists so customers can access saved items across devices when logged in. Sharing options include Facebook, Twitter, and email. The app emphasizes configurable display (text and colors) and non-English support, which helps international stores maintain localized messaging.

Stylaquin also provides wishlist functionality, but it places the wishlist within a broader visual discovery system. The wishlist is part of a Look Book and Idea Board experience designed to keep visitors browsing and encourage return visits. For stores where visual merchandising is a core part of conversion (fashion, accessories, home decor), Stylaquin’s features aim to extend session time and product discovery.

Bulleted comparison — core wishlist features:

• Ultimate Wishlist: guest and logged-in wishlists, share via social/email, customizable text/colors, email reminders, analytics dashboard.
• Stylaquin: wishlist integrated into a visual Look Book and Idea Board, engagement features to increase browsing depth and time on site.

Advanced Engagement and Conversion Tools

Ultimate Wishlist’s engagement features are pragmatic: customizable email reminder templates and the ability to send automated reminders (depending on plan). It also reports on wishlist adds, page views, and added-to-cart metrics, allowing merchandising teams to surface the most-wanted products.

Stylaquin’s engagement playbook is experiential. Beyond reminders, the app aims to turn browsing into an activity—users can create boards and curated looks, which can increase pageviews and session duration. Stylaquin positions this as a conversion lever (more discovery = more purchases) and an SEO benefit (longer sessions and repeat visits).

Key differences:

• Ultimate Wishlist optimizes for clear signaling of product interest and recovery through reminders.
• Stylaquin optimizes for discovery and brand experience, targeting metrics like session length and repeat visits.

Reporting and Analytics

Ultimate Wishlist provides a dashboard that tracks wishlist adds, page views, and how often items are added to cart. For stores focused on inventory or merchandising decisions, those signals are direct indicators of product interest.

Stylaquin’s analytics approach is more qualitative: measuring engagement signals like time on site, pages per session, and repeat visits, which can indirectly indicate stronger brand affinity. Where Ultimate Wishlist helps identify specific SKUs to promote, Stylaquin helps measure the effectiveness of visual merchandising in driving discovery.

Practical implication:

• Choose Ultimate Wishlist for SKU-level interest data and clear ROI signals tied to wishlist add-to-cart behavior.
• Choose Stylaquin for measuring and improving browsing behavior and engagement KPIs.

Customization and Theming

Ultimate Wishlist emphasizes ease of customization (text, color, available display positions including collection pages). Stores that need to match their theme visually without major front-end development work will find this useful.

Stylaquin advertises no-theme changes required, positioning itself as a plug-and-play visual layer on top of existing store designs. The emphasis is on creating a richer browsing interface rather than deep theme-level customizations.

Considerations:

• Ultimate Wishlist offers granular UI text and color controls to blend into diverse themes.
• Stylaquin focuses on adding interactive, visual modules quickly, with less emphasis on matching every theme detail.

Pricing and Value for Money

Pricing is a combination of monthly fees and, in Stylaquin’s case, a commission on incremental sales.

Ultimate Wishlist Pricing Summary

• Free: Free, up to 500 wishlist items/month, guest wishlist, collection page wishlist, sharing, customizable text/color, non-English support, full reports.
• Basic: $4.99/month, up to 1,000 items/month, custom email template, 500 email reminders/month.
• Pro: $9.99/month, up to 5,000 items/month, individual user reminders, 2,000 reminders/month.
• Premium: $14.99/month, up to 10,000 items/month, 5,000 reminders/month, Facebook Pixel integration.

Ultimate Wishlist starts with a functional free tier and low-cost paid tiers. For merchants who only need wishlist functionality and occasional reminders, this is a clear value-for-money pick.

Stylaquin Pricing Summary

• Basic: $29/month + 5% commission on extra sales Stylaquin drives.
• Shopify: $49/month + 5% commission on incremental sales.
• Advanced: $99/month + 5% commission on new revenue attributed to Stylaquin.
• Shopify Plus: $199/month + 5% commission on extra sales.

Stylaquin’s pricing is significantly higher and includes a success fee structure (5% on incremental sales). This model can align incentives between the merchant and the app provider but also increases variable costs as Stylaquin succeeds in driving revenue.

Value analysis:

• Ultimate Wishlist provides a low-cost, predictable pricing model that is attractive to budget-conscious merchants or stores that want to test wishlist functionality.
• Stylaquin demands a higher fixed cost plus commissions, which can be justified if the store’s product assortment and margins support visual browsing and the app consistently drives meaningful incremental sales.

When to choose based on price:

• For stores with limited budgets or simple wishlist needs, Ultimate Wishlist delivers better value for money.
• For higher-margin fashion brands that can measure and expect larger incremental revenue from improved discovery, Stylaquin may pay for itself despite higher costs.

Integrations and Platform Compatibility

Both apps present themselves as Shopify-compatible solutions, but the integration ecosystems differ in scope.

Ultimate Wishlist works at a theme level and offers Facebook Pixel integration on higher plans, which helps with ad targeting and remarketing. It integrates smoothly where basic wishlist and share functionality is sufficient.

Stylaquin’s integration story is focused on improving on-site behavior and does not emphasize third-party app integrations the same way. Its benefits stem from adding a visual browsing layer rather than deep connections into CRM, marketing automation, or customer support tools.

Integration impact:

• If the merchant relies heavily on CRM flows (like Klaviyo or Omnisend), Ultimate Wishlist’s email reminders and pixel support are immediately useful for tying wishlist behavior into existing email segmentation.
• Stylaquin’s value is more standalone; merchants should evaluate how its engagement metrics feed into overall analytics and ad performance.

User Experience and Merchant Control

For Shoppers

Ultimate Wishlist keeps the shopper flow familiar and minimal: save a product, share, receive reminders, return to purchase. That simplicity reduces cognitive load and friction, particularly for price-sensitive or utility-oriented shoppers.

Stylaquin intentionally complicates the browsing flow in the name of engagement: boards, looks, and curated experiences are designed to lengthen sessions. For visually-driven shoppers, this is a clear win; for shoppers who prefer quick discovery, it can add friction.

For Merchants

Ultimate Wishlist offers merchant-facing controls like customizable email templates and dashboard analytics. Its small feature set means less time spent configuring and maintaining the app.

Stylaquin requires more strategic input: creation of Look Books, curation of Idea Boards, and evaluation of new engagement metrics. This investment can pay off for stores with merchandising resources and a brand focus on visual presentation.

Onboarding, Support, and Documentation

Support experiences can vary. Review counts and ratings provide some signal:

• Ultimate Wishlist: 34 reviews with a 4.9 rating — suggests a consistent level of merchant satisfaction and maturity.
• Stylaquin: 3 reviews with a 5.0 rating — very positive but a small sample size.

Practical interpretation:

• The larger review base for Ultimate Wishlist indicates broader adoption and more available user feedback.
• Stylaquin’s perfect score is promising but limited by the small number of reviews; merchants should factor in the potential for less community knowledge and fewer public troubleshooting threads.

Merchants should evaluate trial experiences and the quality of documentation before committing. For apps that alter the storefront experience, quick customer support turnaround and clear setup guides are critical.

Implementation Effort and Performance

Installation and Theme Impact

Both apps advertise minimal theme changes. Ultimate Wishlist’s customization options are theme-friendly and focus on simple visual integration. Stylaquin focuses on adding a visual layer without changing the theme’s core — still, Look Book components may require merchant curation.

Site Performance Considerations

Any app that introduces additional scripts or interactive elements can impact page load times. Merchants should:

• Monitor Core Web Vitals after installing either app.
• Test the mobile experience thoroughly, as visual modules and boards can add weight to mobile pages.
• Consider lazy-loading strategies and selective enablement (e.g., enable on category or product pages only) to minimize performance impact.

SEO and Long-Term Retention Effects

Stylaquin claims SEO benefits from longer sessions and repeat visits. While session time and engagement are positive signals, they are not direct ranking factors. However, richer content that encourages internal linking, repeat visits, and user-generated content can have indirect SEO benefits.

Ultimate Wishlist supports retention through behavioral triggers (reminders, saved items) that can recover intent and increase conversion rates. These direct revenue impacts are straightforward to measure in conversion and average order value (AOV) lifts.

Merchants should decide whether the objective is to:

• Capture explicit purchase intent (Ultimate Wishlist), or
• Improve discovery, session depth, and brand engagement (Stylaquin).

Security, Data Ownership, and Privacy

Both apps will access product, customer, and session data to operate. Merchants must verify:

• Data handling policies and storage locations.
• Compliance with privacy regulations relevant to their markets (e.g., GDPR, CCPA).
• How wishlists are stored for guest users versus account-linked users, and whether emails used for reminders follow double opt-in or permissioned communication practices.

Ultimate Wishlist’s guest wishlist capability is convenient but requires careful handling of email reminders to avoid deliverability or consent issues. Stylaquin’s engagement tools that encourage account creation may actually simplify data handling by shifting from guest to account-based interactions.

Pros and Cons Summary (Bulleted)

Ultimate Wishlist — Pros:

• Very affordable pricing with a functional free tier.
• Robust wishlist basics: guest & account save, sharing, reminders.
• Analytics focused on product intent.
• High rating (4.9) from a larger review base (34).

Ultimate Wishlist — Cons:

• Single-purpose: lacks broader retention tools like loyalty or referral.
• Less emphasis on immersive browsing experiences.
• Advanced marketing integrations are limited to specific features like Facebook Pixel on higher plans.

Stylaquin — Pros:

• Visual discovery features (Look Book, Idea Board) that drive engagement.
• Designed to increase session time and repeat visits.
• Outcome-driven billing model aligns incentives (5% on incremental sales).

Stylaquin — Cons:

• Higher fixed price plus commission makes costs less predictable.
• Small review base (3) despite a perfect score — limited public user feedback.
• Less focus on direct wishlist analytics for SKU-level merchandising.

Which App Is Best For Which Merchant?

• Ultimate Wishlist is best for merchants who:
  • Need a focused, inexpensive wishlist solution.
  • Want product-level interest signals to inform merchandising.
  • Prefer predictable monthly costs and quick setup.
  • Are working with limited developer resources and want simple customization.
• Stylaquin is best for merchants who:
  • Operate visual-first categories (fashion, home decor, accessories).
  • Have higher margins and can justify a higher monthly fee plus commission.
  • Want to enhance discovery and brand experience to increase session length and repeat visits.
  • Have merchandising resources to curate Look Books and Idea Boards.

Implementation Checklist Before Installing

Merchants should run this checklist before installing either app:

• Define measurable KPIs (wishlist add rate, add-to-cart rate, session length).
• Estimate acceptable monthly spend and variable commission tolerance.
• Test on a staging theme or backup the live theme.
• Monitor performance metrics (page speed, mobile load times) after install.
• Plan how wishlist data will feed existing email flows, ad targeting, or merchandising decisions.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is a common problem for merchants who add single-purpose tools one by one. Each app brings its own UI, scripts, data silo, billing, and maintenance needs. Over time, the incremental cost and operational overhead can eat into margin and slow down experimentation.

An alternative strategy is to consolidate multiple retention and engagement functions—wishlist, loyalty, referrals, and reviews—into one integrated platform. This reduces duplication, centralizes customer data, and simplifies analytics and automation.

Growave’s philosophy, summarized as "More Growth, Less Stack," is built around this idea. Instead of stitching together separate apps for wishlists, loyalty, reviews, and referrals, merchants can adopt a single suite that integrates those features and centralizes customer engagement.

Key benefits of consolidation:

• Fewer apps to update and audit, reducing maintenance overhead.
• Unified customer profiles that combine wishlist behavior with loyalty, reviews, and referral status.
• Consistent branding and UX for rewards or wishlist interactions.
• Simplified analytics: one source of truth for retention metrics.

Growave offers a suite that includes loyalty and rewards, referrals, reviews & UGC, wishlist, and VIP tiers. Merchants looking to consolidate can compare the combined cost and value against running multiple single-purpose apps.

Merchants can explore how Growave’s pricing and plan flexibility supports consolidation of retention features by visiting the pricing page and evaluating plan tiers and inclusions: consolidate retention features. The pricing information helps merchants estimate the real cost of moving from several single apps to one integrated platform.

Growave also publishes customer stories that show how brands reduce tool sprawl and increase retention by switching to one platform. Those case studies are useful for merchants who want to see concrete outcomes before committing: customer stories from brands scaling retention.

Growave integrates wishlist functionality with loyalty workflows, meaning wishlist adds can trigger points or targeted rewards. This makes wishlist behavior an active part of retention programs rather than a siloed signal. Merchants can learn how to create programs that reward actions like saving items and writing reviews by exploring how Growave supports loyalty program construction and reward mechanics: loyalty and rewards that drive repeat purchases.

Collecting authentic product feedback and social proof is another retention lever that benefits from consolidation. Growave’s reviews and UGC tools tie review collection into loyalty and referral flows so merchants can incentivize reviews in a controlled way: collect and showcase authentic reviews.

When comparing the costs of separate tools, many merchants find that the subscription and maintenance costs of multiple apps quickly exceed a single integrated plan. For merchants on Shopify Plus or planning to scale, Growave also provides specialized support and enterprise features: solutions for high-growth Plus brands.

Merchants who want to see the platform in action can request personalized demos. For an in-depth walkthrough tailored to a store’s specific needs, schedule a session here: Book a personalized demo.

Hard CTA (1 of 2): Book a personalized demo to see how an integrated retention stack accelerates growth.

How consolidation addresses the earlier comparison pain points

• Cost predictability: Single subscription instead of multiple monthly fees and commissions.
• Data centralization: Wishlist adds feed into loyalty segmentation and review prompts, avoiding data silos.
• Operational simplicity: One onboarding, one dashboard, one support channel.
• Cross-feature automation: Example — when a wishlist converts, reward the customer with points and trigger a review request.

Practical migration considerations

Migrating from single-use apps to an integrated platform requires a plan:

• Map existing functionality and identify must-have features (wishlist behavior, email reminders).
• Export historical wishlist behavior if possible (so rewards and campaigns can incorporate prior intent).
• Run the new platform in parallel for a short period to validate data parity and performance.
• Repoint tracking (e.g., Facebook Pixel) and auditing analytics to ensure continuity.

Merchants can review Growave’s plan features and decide whether to start with a free trial or a specific subscription tier by visiting the pricing page: consolidate retention features. For quick evaluation, Growave is available through the Shopify App Store as well, which can expedite installation and review checks: install from the Shopify App Store.

Side-By-Side Recap

• Feature focus:
  • Ultimate Wishlist: Best-in-class simple wishlist with email reminders and product-level analytics.
  • Stylaquin: Best for immersive, visual discovery that aims to increase browsing metrics.
• Pricing:
  • Ultimate Wishlist: Predictable, low-cost, and includes a free tier.
  • Stylaquin: Higher fixed cost plus success commission model (5% on incremental sales).
• Adoption signal:
  • Ultimate Wishlist: 34 reviews, rating 4.9 — broader adoption and feedback.
  • Stylaquin: 3 reviews, rating 5.0 — promising but limited sample.
• When to consolidate:
  • If the merchant plans to add loyalty, referrals, and reviews, it often makes sense to evaluate an integrated suite to reduce app fatigue and centralize data.

Conclusion

For merchants choosing between Ultimate Wishlist and Stylaquin, the decision comes down to scope and objectives. Ultimate Wishlist is a cost-effective, reliable choice for merchants who want a focused wishlist with sharing, reminders, and product-level analytics. Stylaquin suits merchants who prioritize visual merchandising and engagement and are prepared to invest in a higher-cost solution that charges a success fee on incremental sales.

For merchants who want to avoid the operational overhead of multiple single-purpose apps and instead build a cohesive retention strategy, an all-in-one platform can be a better value for money. Growave consolidates wishlist, loyalty, referrals, reviews, and VIP tiers into a single suite so merchants can reduce tool sprawl and centralize customer data. Merchants can review pricing to compare plan tiers and the cost of consolidation here: consolidate retention features and check availability on the app marketplace: install from the Shopify App Store.

Start a 14-day free trial to see how Growave replaces multiple apps and centralizes retention tools into one platform: consolidate retention features

Hard CTA (2 of 2): Start a 14-day free trial to see how Growave replaces multiple apps.

FAQ

How do Ultimate Wishlist and Stylaquin differ in measurable impact?

Ultimate Wishlist produces clear purchase intent signals: wishlist adds, items added to cart, and email reminder conversion. These are direct, SKU-level metrics. Stylaquin focuses on engagement metrics—session length, pages per session, and repeat visits—that are correlated with improved SEO and discovery but are less direct indicators of immediate purchase intent.

Which app has a better reputation and more social proof?

Ultimate Wishlist has more public reviews (34) and a high rating (4.9), indicating broader adoption and user feedback. Stylaquin has a perfect score (5.0) but only 3 reviews, which limits the reliability of the rating as a market signal.

How does an all-in-one platform compare to specialized apps like these?

An all-in-one platform reduces the number of tools to manage, centralizes customer data, and enables cross-feature automation (for example, rewarding wishlist activity with loyalty points, or prompting reviews after wishlist-conversions). This typically improves operational efficiency and can offer better long-term value for merchants planning to run multiple retention programs.

If the goal is to increase repeat customers, which approach is better?

If the objective is a single tactical improvement—like capturing wishlist intent cheaply—Ultimate Wishlist delivers immediate, low-cost value. If the goal is a scalable retention strategy that grows customer lifetime value via loyalty, referrals, and reviews, consolidating into a unified platform often produces stronger outcomes because it ties multiple retention levers together. Merchants considering consolidation can compare plans and features to estimate ROI: consolidate retention features.