WC Wishlist Club vs. Wishlist Mojo: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a frequent and consequential decision for Shopify merchants. Wishlists can improve conversion intent, capture demand signals, trigger re-engagement, and lift average order value. But with dozens of providers offering overlapping features, the choice often comes down to trade-offs between feature depth, integration quality, and the maintenance cost of running multiple single-purpose apps.

Short answer: WC Wishlist Club is a polished, well-reviewed wishlist solution that focuses on list flexibility, automated alerts, and email reminders, while Wishlist Mojo is a minimal, lower-volume option with a simple free tier. For merchants who need broader retention capabilities beyond wishlists—loyalty, referrals, reviews, and VIP tiers—an integrated platform like Growave can deliver better value for money and reduce tool sprawl.

This post provides a feature-by-feature, evidence-based comparison of WC Wishlist Club and Wishlist Mojo. The aim is to help merchants decide which app fits a specific business context, and to highlight when an all-in-one retention platform is a smarter long-term choice. The comparison covers features, pricing and value, integrations, UX and setup, support and reputation, performance, scaling, privacy, and recommended use cases.

WC Wishlist Club vs. Wishlist Mojo: At a Glance

Deep Dive Comparison

Features

Core wishlist capabilities

WC Wishlist Club provides the standard set of capabilities merchants expect from a modern wishlist app: customers can save products, create multiple lists, share lists, and use wishlists without creating an account (guest wishlist). Wishlist Mojo also supports the basic wishlist action and sharing, but with stricter item caps on lower plans and fewer bells and whistles visible in the public description.

• WC Wishlist Club
  • Multiple wishlists per user (multi-wishlist).
  • Guest wishlist option and sharing functionality.
  • Wishlist icon visible on home, collection, and product pages.
• Wishlist Mojo
  • Basic wishlist saving and sharing.
  • Count badges and white-labeling on the free plan.
  • Guest wishlists are included from Silver plan upward.

For stores that need multi-list functionality (for instance, separating gift lists, save-for-later, and favorites), WC Wishlist Club’s explicit multi-wishlist feature is an important differentiator at every paid tier.

Alerts and automated re-engagement

A wishlist’s true commercial value appears when it drives customers back to buy. WC Wishlist Club explicitly includes Price Drop, Restock, and Back-in-Stock alerts, plus automated wishlist reminder emails. These features can materially lift conversion by turning passive intent into active purchase behavior. Wishlist Mojo offers email notifications for stock/price changes, but this sits behind the Gold plan and above.

• WC Wishlist Club strengths:
  • Built-in price drop and restock alerts.
  • Automatic wishlist reminder emails designed to increase AOV.
  • Integration options for email providers (Klaviyo/Mailchimp on higher tiers).
• Wishlist Mojo trade-offs:
  • Notification features are gated behind mid-tier pricing.
  • Fewer native integrations listed, which can limit orchestration of email campaigns.

For merchants relying on email automation to recover wishlist-driven sales, WC Wishlist Club has a more clearly defined suite of re-engagement tools.

Shareability & social features

Both apps allow users to share wishlists on social media, which helps organic reach and can assist gift-giving workflows.

• WC Wishlist Club: Sharing and guest lists are standard across plans, encouraging social sharing and ease-of-use for visitors who don’t want to create accounts.
• Wishlist Mojo: Sharing is available on the free plan, which makes it attractive for stores prioritizing viral reach at no cost.

If social sharing is the only wishlist use case, the free entry point for Wishlist Mojo may be sufficient. If sharing is combined with targeted alerts and email nudges, WC Wishlist Club offers a more complete funnel.

Analytics and reporting

Understanding wishlist activity matters for inventory, merchandising, and email segmentation.

• WC Wishlist Club: Claims insightful analytics and live tracking of product and user wishlists—useful for product prioritization and targeted outreach.
• Wishlist Mojo: Offers usage analytics and charts even on the free plan, but the depth of reporting isn’t clear from the public description.

Merchants that want actionable wishlist telemetry—top wished items, wishlists per user, conversion rates from wishlist-to-order—will likely find WC Wishlist Club’s analytics positioning stronger.

Customization and design control

Custom design and headless options appear on WC Wishlist Club’s Enterprise tier, enabling merchants to tailor UI elements and integrations. Wishlist Mojo’s public feature list mentions white-labeling on the free plan, which addresses branding but not necessarily deep UI customization.

• WC Wishlist Club advantage: Enterprise plan includes headless integration and custom design support.
• Wishlist Mojo: White-label and count badge; less visibility into custom feature builds.

Stores with complex storefronts, headless architectures, or strict design guidelines may need WC Wishlist Club’s higher tier or to evaluate custom development options.

Mobile experience

Both apps present wishlist icons on product and collection pages. Mobile behavior (speed, reliability, deep linking) is crucial but harder to validate without hands-on testing. Given its higher review count and generally high rating, WC Wishlist Club likely has broader validation across themes and mobile devices.

Pricing & Value

Pricing breakdown and clarity

WC Wishlist Club offers four tiers at $4.99, $9.99, $14.99, and $24.99 per month, with the Enterprise tier adding headless integration, Klaviyo/Mailchimp integration, custom design, and custom feature builds. The tiered pricing is straightforward and keeps core wishlist features available from the Basic tier.

Wishlist Mojo has a free plan with limits and paid plans at $4.95, $8.95, and $19.95 per month. The plans primarily increase item capacity, add analytics and guest wishlists at Silver, then email notifications at Gold, and higher item counts at Platinum.

Cost versus expected return

• WC Wishlist Club: For merchants focused on driving wishlist conversions through automated emails and alerts, the lowest paid tier ($4.99) already includes unlimited wishlists, alerts, reminders, and import/export. That makes it a high-value option for stores that want conversion-driving features at a low cost.
• Wishlist Mojo: The free tier is attractive for stores that need simple save-and-share capability. But stores that want notifications and guest list support must upgrade, and the pricing is volume-based (wishlist item caps), which makes value heavily dependent on catalog size and traffic.

A merchant should evaluate two things when considering price: the wishlist volume (how many items customers typically save), and whether wishlist signals will be activated via email/SMS orchestration. When wishlists are a source of predictable demand (e.g., gift-focused categories, seasonal wishlists), the features in WC Wishlist Club’s lower tiers can be a better value for money.

Hidden costs and total cost of ownership

Single-purpose wishlist apps are often cheap month-to-month, but they add maintenance costs: theme conflicts, app updates, and additional integration subscription fees (e.g., a separate loyalty platform, review app, or referral tool). A store running multiple single-function apps may spend more time and money managing the app stack than the direct subscription costs.

This is one of the reasons integrated solutions matter: consolidating wishlists into a broader retention platform can reduce operational overhead and create synergistic value between wishlists, loyalty, and reviews.

Integrations & Ecosystem

Email & marketing platform integrations

• WC Wishlist Club: Lists Klaviyo and Mailchimp integrations on Enterprise tier and highlights compatibility with customer accounts. This enables merchants to leverage wishlist events inside marketing automation workflows.
• Wishlist Mojo: Lists Google Analytics but does not prominently list Klaviyo or Mailchimp connectors in the public description; email notifications are native on Gold.

If a store runs sophisticated lifecycle campaigns through Klaviyo, WC Wishlist Club’s advertised integration path is an important advantage—especially where wishlist events inform targeted flows.

Analytics and tracking

• Wishlist Mojo provides Google Analytics support and usage analytics on even the free plan, enabling event tracking and basic reporting.
• WC Wishlist Club also supports analytics and live tracking, although merchants will want to confirm specific event names and data schemas for their analytics stack.

Platform & app compatibility

• WC Wishlist Club notes work with customer accounts, and its Enterprise tier lists headless integration—important for merchants using modern front-end frameworks or custom checkout flows.
• Wishlist Mojo lists Google Analytics and “white label” but shows fewer ecosystem integrations based on the public description.

For stores using Shopify Plus or complex stacks, integration flexibility and documented APIs are critical to avoid bottlenecks during scaling.

User Support, Reviews, and Reputation

App Store ratings and review volume

Quantitative feedback is a reliable signal about reliability and customer satisfaction.

• WC Wishlist Club: 142 reviews with a rating of 4.9. This is a strong reputation and suggests broad merchant satisfaction.
• Wishlist Mojo: 1 review with a rating of 1.0. A single negative review is not a definitive measure, but the lack of reviews signals low adoption or limited visibility, which increases risk.

A higher volume of positive reviews generally indicates better-tested compatibility across themes, fewer unreported bugs, and a more responsive developer team. The high rating and review count for WC Wishlist Club provide confidence in its stability.

Support responsiveness and documentation

WC Wishlist Club’s Enterprise tier includes options for custom feature builds and integrations—an indicator that the developer works with merchants on customization. Wishlist Mojo’s feature list is leaner; merchants should evaluate support SLAs and documentation before adopting, particularly if there are theme customizations or expected integrations.

When selecting a wishlist provider, merchants should confirm:

• Support channels (email, live chat, support portal).
• Typical response time for bug fixes and feature requests.
• Availability of onboarding or migration help.

Performance, Security & Data Ownership

Front-end performance

Any app that injects UI elements on collection and product pages can affect load times. No app is immune to this; best practice is to:

• Evaluate script loading behavior (async, defer).
• Test impact on Largest Contentful Paint (LCP) and mobile metrics.
• Ask the vendor for performance benchmarks or a test store.

Both apps are advertised as lightweight wishlist solutions, but actual performance varies by theme and custom scripts. WC Wishlist Club’s wider adoption suggests more real-world testing across stores, which can translate into fewer edge-case performance issues.

Data privacy and ownership

Merchants should confirm how wishlist data is stored and whether it is exportable. WC Wishlist Club explicitly lists import/export in their plan descriptions and Back in Stock import/export on Enterprise, which indicates a reasonable approach to data portability. Wishlist Mojo provides data export capabilities on paid plans.

For GDPR and privacy compliance, verify:

• How customer emails used in guest wishlists are handled.
• Whether wishlist data is stored in regions aligned with merchant policy.
• How customers can request data deletion.

Scalability & Enterprise Readiness

WC Wishlist Club’s Enterprise tier includes headless integration and custom feature builds—both relevant for high-volume stores or merchants on Shopify Plus. Wishlist Mojo’s top tier increases wishlist item capacity but lacks visible enterprise-focused features in the description.

High-growth merchants often need:

• Reliability at scale across millions of page views.
• API or webhook support for custom integrations.
• Dedicated support and SLAs.

WC Wishlist Club’s Enterprise options suggest better paths for those needs, but merchants with Plus-level requirements should evaluate a formal enterprise conversation before committing.

Migration & Exit Strategy

Any app choice should consider how easy it is to move away in the future. WC Wishlist Club lists import/export functionality, which aids migration. Wishlist Mojo supports data exports on the Silver plan and above. Merchants should ask both vendors for specifics on:

• Data formats and schema for wishlist exports.
• Whether wishlists can be preserved during migration.
• Any dependencies (scripts, assets) that must be removed during uninstallation.

A documented exit path avoids long-term lock-in and reduces migration costs.

Use Cases and Which App Fits

WC Wishlist Club is best for:

• Merchants who need multi-wishlist support and guest sharing out of the box.
• Stores that plan to convert wishlist interest using price drop and restock alerts.
• Brands that want built-in email reminders to push wishlist-to-order conversions.
• Merchants who value a strong app store reputation (142 reviews, 4.9 rating).

Wishlist Mojo is best for:

• Small stores that want a no-cost entry point to offer basic save-and-share functionality.
• Stores that prioritize a simple count badge and social sharing without sophisticated re-engagement.
• Merchants with very small catalogs or low wishlist volumes who want to avoid subscription costs.

When neither single-purpose wishlist is enough

If a store plans to rely on wishlists as just one part of a larger retention program—paired with loyalty, referrals, reviews, and VIP tiers—adding several single-purpose apps becomes expensive and difficult to maintain. Consolidation into a single retention platform can increase ROI by linking wishlist data to loyalty rewards, referral campaigns, and review incentives.

The Alternative: Solving App Fatigue with an All-in-One Platform

The problem of app fatigue

App fatigue is an operational and strategic problem. As stores scale, each marketing or retention goal is often addressed by a single-purpose app. This creates multiple sources of truth, disconnected customer signals, duplicated scripts, and increased maintenance overhead. That fragmentation slows teams down, increases theme conflicts, and inflates total cost of ownership beyond visible subscription fees.

Key symptoms of app fatigue:

• Multiple billing lines for single-function tools.
• Integration gaps between wishlist actions and loyalty or referral programs.
• Disparate analytics where wishlist behavior doesn’t feed loyalty or review triggers.
• Increased theme conflicts and performance regressions.

Growave’s “More Growth, Less Stack” value proposition

Instead of stacking many single-purpose apps, Growave offers a unified retention platform built to combine loyalty, reviews, referrals, wishlists, and VIP tiers. The philosophy is to reduce tool sprawl while increasing retention effectiveness by making customer signals usable across programs.

• Consolidate wishlist events into loyalty triggers and referral incentives.
• Use wishlist data to send targeted reward offers or VIP upgrade prompts.
• Trigger review requests and UGC campaigns based on wishlist conversions.

For merchants evaluating alternatives, it helps to compare the total operational value: not just the price of a wishlist app, but the revenue lift from integrated retention tactics across channels.

How Growave integrates the retention stack

Growave is designed so the wishlist is not isolated. Wishlist events can power loyalty and referrals, and reviews can be incentivized through reward points—creating compound lift.

• Loyalty and rewards mechanics can be adjusted to reward wishlist shares or conversions, encouraging both advocacy and sales.
• Wishlist reminders and back-in-stock notifications are part of the broader engagement engine rather than a separate silo.
• Reviews and UGC collection can be combined with wishlist behavior to target customers who exhibited purchase intent.

Merchants can see the combined effect of multiple retention levers without managing separate vendors.

Feature highlights and cross-linking benefits

Growave brings several modules together, each of which complements wishlist functionality:

• Loyalty & rewards: Use wishlist interactions as triggers for point earning, tier progression, and targeted rewards. Merchants can design programs that reward customers for sharing wishlists or purchasing from wishlists. Learn how to build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Automate review collection with prompts tied to wishlist conversions, and showcase authentic content alongside wishlists to improve trust and conversion. See how to collect and showcase authentic reviews.
• Referral campaigns: Turn wishlist sharers into referral advocates by offering incentives when friends purchase from shared lists.
• VIP tiers and segmentation: Leverage wishlist patterns to identify high-intent shoppers and invite them to VIP tiers with personalized perks.

These cross-functional connections deliver outcomes beyond what any single-purpose wishlist app can achieve.

Integration and platform compatibility

Growave supports a wide range of integrations and platform touchpoints, including checkout, Shopify POS, Klaviyo, Omnisend, Recharge, and many page builders. This reduces integration friction and allows wishlist data to flow into existing marketing automation.

Merchants looking for platform-level consolidation can explore ways to consolidate retention features into fewer apps or install Growave from the Shopify App Store to evaluate compatibility.

Evidence and social proof

Growave carries a substantial presence on the Shopify App Store with over 1,197 reviews and a 4.8 rating, signaling broad market adoption and trust. The combined modules mean merchants get wishlist functionality plus additional retention tools at a marginal incremental cost compared to running multiple standalone apps.

Operational benefits

• Reduced maintenance: One vendor to manage, instead of multiple integrations and recurring touchpoints.
• Unified analytics: Wishlist signals feed loyalty and review reporting, eliminating data silos.
• Faster experimentation: New campaigns can combine wishlist, loyalty, and referrals without adding new apps.

If a merchant wants to evaluate how Growave’s consolidation approach would affect their store specifically, a tailored conversation helps quantify the trade-offs between a single-purpose wishlist and an integrated retention stack.

Book a personalized demo to see how an integrated retention stack improves retention. (Hard CTA)

How Growave compares on pricing and value

Rather than pricing an isolated wishlist on a low monthly fee, Growave packages wishlist capability inside a multi-module suite. The pricing structure scales with order volume and feature needs, and typically provides better value for teams that need more than wishlists.

Merchants can compare plans and see the trade-offs between standalone wishlist apps and a full retention platform when they compare Growave plans and pricing. Growave is available on the Shopify App Store as well for a quick install and trial run; merchants can install Growave from the Shopify App Store to test in a live environment.

For larger merchants, Growave offers enterprise support and Plus-level services. Explore solutions for high-growth Plus brands to learn about headless integrations, dedicated onboarding, and custom launch plans.

Practical Recommendations: When to Choose Each Option

Choose WC Wishlist Club if:

• The primary requirement is a robust wishlist with multi-list and guest support.
• The store relies on price-drop and back-in-stock alerts to recover wishlist sales.
• The team needs native wishlist reminders and analytics without adding another vendor.
• The store values a mature app with a high rating (142 reviews, 4.9 rating) and wants a low-cost, feature-rich wishlist starting at $4.99/month.

Choose Wishlist Mojo if:

• The store needs a zero-cost or very low-cost wishlist for social sharing and basic analytics.
• Wishlist volumes are low and email-triggered re-engagement is not a priority.
• The merchant wants a light, minimal integration with Google Analytics and prefers to keep the stack lean for now.

Choose Growave if:

• The store wants to reduce the number of apps and centralize retention tools.
• The business prioritizes linking wishlist signals with loyalty, referrals, reviews, and VIP tiers to drive higher LTV.
• The merchant is preparing to scale and needs enterprise-ready support, multi-language, and broader integrations (Klaviyo, Omnisend, Recharge).
• Long-term total cost of ownership and operational simplicity matter more than the lowest possible monthly fee.

For stores that want a practical first step toward consolidation, compare options to see whether combining wishlist and loyalty stacks reduces complexity and increases ROAS. Merchants can review pricing scenarios and plan features to determine whether consolidation yields better value by visiting Growave’s pricing and plan comparisons and by testing via the Shopify App Store listing: compare Growave plans and pricing and install Growave from the Shopify App Store.

Implementation Checklist: What to Validate Before Installing Any Wishlist App

• Confirm how wishlist items are stored and whether exports are supported for migration.
• Verify integration capability with email platforms (Klaviyo, Mailchimp) and analytics tools (Google Analytics).
• Test theme compatibility in a staging environment for mobile and desktop rendering.
• Evaluate how alerts and reminders are configured and whether those can be customized for cadence and copy.
• Measure initial performance impact using lighthouse or real-user monitoring.
• Assess support channels and SLA expectations for bug fixes and custom requests.

If the plan includes consolidating multiple retention features, evaluate whether the platform provides modular activation so that wishlist functionality can be enabled without activating unrelated modules.

Pricing Comparison Snapshot

• WC Wishlist Club: $4.99 – $24.99 per month; Enterprise tier for headless/custom work.
• Wishlist Mojo: Free – $19.95 per month; item caps at each tier (1,000 to 100,000 items).
• Growave: Offers a Free plan and multi-tier paid plans starting at $49/month with increasing enterprise capabilities (entry/growth/plus tiers). For merchants who plan to scale retention beyond wishlists, Growave’s combined suite is frequently better value for money relative to maintaining multiple single-purpose subscriptions.

Merchants can review Growave’s plan details and features to model expected ROI and understand the cost trade-offs of consolidation: compare Growave plans and pricing.

Conclusion

For merchants choosing between WC Wishlist Club and Wishlist Mojo, the decision comes down to functional priorities and scale. WC Wishlist Club is an excellent option for stores that need multi-wishlist functionality, automated price/restock alerts, and reminder emails with a strong track record (142 reviews, 4.9 rating). Wishlist Mojo provides a very low-cost or free entry point for shops that only need basic save-and-share wishlists and simple analytics, but its public footprint is small (1 review, 1.0 rating), which raises risk for stores that need long-term reliability.

For merchants who want to avoid the operational overhead of multiple single-purpose tools and aim to increase retention holistically, a unified retention platform can be the better choice. Growave follows a “More Growth, Less Stack” approach—combining loyalty, referrals, reviews, wishlists, and VIP tiers into one platform so wishlist signals feed other retention programs automatically. This consolidation reduces maintenance, improves data quality, and often delivers superior lifetime value outcomes for customers.

Start a 14-day free trial to see how a unified retention stack reduces tool sprawl and boosts LTV. (Hard CTA)

FAQ

• How does WC Wishlist Club differ from Wishlist Mojo in terms of features?
  • WC Wishlist Club emphasizes multiple wishlists per user, guest and share options, price-drop and back-in-stock alerts, and automated wishlist reminder emails. Wishlist Mojo provides basic wishlist saving, sharing, count badges, and usage analytics, with advanced notifications gated behind paid plans. WC Wishlist Club’s higher review volume and rating suggest broader adoption and feature reliability.
• Which app is better for stores using Klaviyo or Mailchimp?
  • WC Wishlist Club lists integration with Klaviyo and Mailchimp on higher tiers, which enables wishlist events to trigger email flows. Wishlist Mojo’s public listing indicates Google Analytics support, and native email notifications exist at higher tiers, but explicit Klaviyo/Mailchimp connectors are not prominently listed. Merchants using Klaviyo should confirm integration specifics before choosing.
• How does an all-in-one platform compare to specialized apps?
  • An all-in-one platform like Growave consolidates wishlists with loyalty, referrals, and reviews so that wishlist behavior directly informs rewards, referral incentives, and review campaigns. This reduces the maintenance and integration overhead of running multiple apps and enables cross-functional campaigns that are difficult or costly to replicate with standalone tools.
• Is there a risk of vendor lock-in with a unified platform?
  • Any platform transition involves trade-offs. Unified platforms reduce the number of vendors and data silos, but merchants should verify data exportability and migration paths before committing. Growave includes export and integration options and provides documentation for Plus/enterprise customers to support migrations and headless setups.

Additional merchant resources and case studies are available for stores exploring consolidation, including real customer stories that outline outcomes from combining wishlists with loyalty and reviews: customer stories from brands scaling retention.

For a live evaluation, merchants can also install Growave from the Shopify App Store and compare features directly.