WC Wishlist Club vs. Webkul Product Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision with outsized impact: wishlists influence conversions, recovery flows, and lifetime value. Many merchants default to a single-purpose app, then add more tools as needs grow—creating maintenance overhead and fractured customer experiences.

Short answer: WC Wishlist Club is a feature-rich wishlist app that suits stores that want guest wishlists, sharing, price-drop and back-in-stock alerts, and tidy email automations at a low monthly price. Webkul Product Wishlist is a very basic wishlist tool that focuses on categorized wishlists and reminders but has minimal marketplace footprint. For merchants who want to minimize tool sprawl and drive retention across loyalty, referrals, and reviews in addition to wishlists, an integrated platform like Growave offers better value for money and fewer integrations to manage.

Purpose of this article: provide an objective, feature-by-feature comparison of WC Wishlist Club and Webkul Product Wishlist so merchants can make a confident choice. The analysis covers features, pricing and value, integrations, UX, reporting, performance, and recommended use cases. After the direct comparison, the article examines the costs of single-purpose app stacks and shows how an integrated alternative can reduce complexity while improving retention outcomes.

WC Wishlist Club vs. Webkul Product Wishlist: At a Glance

Deep Dive Comparison

Core Functionality and Feature Sets

Wishlist Types and Customer Access

WC Wishlist Club supports guest wishlists, multiple wishlists per user, and sharing features across channels. Guest wishlist capability reduces friction for first-time visitors and shoppers who avoid account creation, increasing the chance an item is saved and later recovered. Multiple wishlists let customers organize intention (e.g., "Birthday," "Gifts") which can improve conversion when reminders are targeted.

Webkul Product Wishlist emphasizes user-created wishlist categories. It requires customers to log in to access their wishlist, which creates a cleaner mapping between wishlists and customer accounts but raises a trade-off: some percentage of visitors will drop off rather than create accounts. Categorized wishlists offer good organization for customers who are comfortable logging in and planning purchases.

Key takeaways:

• WC Wishlist Club wins on friction reduction (guest, sharing) and flexibility for shoppers who do not want to sign in.
• Webkul is straightforward and structured, better when a store prefers wishlists tied to logged-in behavior.

Alerts, Automation, and Conversion Triggers

WC Wishlist Club provides price-drop, restock, and back-in-stock alerts plus automated wishlist reminder emails. These features are core to converting saved intent into purchases and increasing average order value (AOV). Alerts are effective when tied to reliable email flows and when they integrate with a merchant’s ESP for segmentation.

Webkul lists reminder mails to customers about wishlist items, but the alerts landscape is less fully documented in the public app information. Without built-in price-drop or back-in-stock alerts explicitly mentioned, Webkul’s approach is more focused on manual or scheduled reminders.

Key takeaways:

• Merchants prioritizing automated recovery flows and revenue-driving alerts will likely prefer WC Wishlist Club.
• Webkul can deliver reminder functionality but may require additional apps or custom work for advanced alerting.

Sharing and Social Behavior

WC Wishlist Club enables sharing wishlists, which supports social proof, gifting flows, and referral triggers. Shared lists can be a source of social traffic and assist in holiday/gift marketing. The app’s ability to present wishlist icons on home, collection, and product pages also helps with discoverability.

Webkul supports wishlist categories and various icons but does not emphasize sharing in the provided description. If social sharing is a strategic channel, WC Wishlist Club provides clearer built-in support.

Key takeaways:

• Sharing is a distinct advantage of WC Wishlist Club for gift-centric stores and brands using social channels.

Data, Analytics, and Admin Tools

WC Wishlist Club explicitly advertises "insightful analytics" and live tracking of products and user wishlists, plus import/export tools and backend email customization. These admin tools help merchants measure wishlist adoption, popular saved items, and the effectiveness of email reminders.

Webkul notes that store owners can "track all the data of the Wishlist created" but provides fewer details on dashboards, export formats, or visualization. The Basic Plan listing is minimal, and the app’s small review base suggests less community-shared knowledge about its reporting capabilities.

Key takeaways:

• WC Wishlist Club appears to offer deeper reporting and export/migration capabilities out of the box.
• Webkul may provide sufficient tracking for small stores but lacks clear, detailed analytics publicly.

Pricing and Value for Money

Pricing is not just the monthly fee; it’s about features unlocked, integration costs, and the time/cost of managing multiple apps.

WC Wishlist Club pricing:

• Basic: $4.99 / month — includes unlimited wishlists, Back in Stock/Price Drop/Restock alerts, wishlist reminders, import/export, guest/share/multi-wishlist, customize emails.
• Pro: $9.99 / month — same feature list (tiering suggests possible higher support or usage caps).
• Advance: $14.99 / month — same feature list at a higher tier.
• Enterprise: $24.99 / month — Advance Plan + Headless integration, Back in Stock import/export, Klaviyo/Mailchimp integration, custom design, and custom feature build.

Webkul Product Wishlist pricing:

• Basic Plan: $7 / month — described as "Basic Plan"; limited public detail on feature differences or advanced tiers.

Value-for-money considerations:

• WC Wishlist Club offers a clearly feature-rich base plan starting at $4.99, which is aggressive pricing for alerts, sharing, and import/export. The Enterprise plan adds headless support and official Klaviyo/Mailchimp integrations, reducing development effort for merchants that use those ESPs.
• Webkul’s $7 monthly plan may fit stores that only need a simple categorized wishlist and reminders, but the public feature list is lean, which makes cost-per-feature higher if the store later needs alerts, exports, or integrations.

Practical guidance:

• For merchants who need robust wishlist capabilities (alerts, guest-account handling, sharing) without additional apps, WC Wishlist Club presents better value for money.
• For stores that only want simple categorized wishlists and already have a logged-in customer base, Webkul could be adequate and cost-effective.

Integrations and Ecosystem Fit

Integration breadth matters because wishlist behavior often feeds into email marketing, personalization, and inventory workflows.

WC Wishlist Club lists integrations with Klaviyo and Mailchimp and works with customer accounts. The Enterprise plan extends headless support and offers direct integration work. Klaviyo and Mailchimp integrations let merchants trigger personalized flows based on wishlist events (price drop, wishlist item restock), a major plus for retention marketing.

Webkul lists "Product Auction" as a working integration; it does not list mainstream ESP or help-desk platforms in the public description. The required login-for-access model suggests simpler integration requirements but also fewer built-in integrations.

Integration takeaways:

• WC Wishlist Club integrates with common ESPs and supports headless use cases, making it easier to connect wishlist events to lifecycle marketing.
• Webkul’s integrations appear limited based on available info; expect manual work or customizations to connect wishlist events into email automation platforms.

Setup, Customization, and Theming

Setup friction affects time-to-value.

WC Wishlist Club supports customization of emails and various wishlist icons, plus custom design and feature builds on Enterprise. The app displays wishlist icons on Home, Collection, and Product pages, which helps merchants adopt quickly without heavy theme edits.

Webkul provides multiple wishlist icons and requires customer login for wishlist access. The documentation on theme compatibility and UI placement is sparse in the public listing, which could mean merchants need more hands-on work to align it with custom themes.

Practical guidance:

• Merchants with modest theme customization needs will likely find WC Wishlist Club easier to implement and tweak.
• If a store uses a custom theme or headless architecture, WC Wishlist Club’s Enterprise headless support is a clear advantage over Webkul’s limited public options.

Support, Documentation, and Community Trust

Support quality and app maturity are often reflected in review counts and the depth of publicly available documentation.

• WC Wishlist Club: 142 reviews and an average rating of 4.9 (Shopify). A higher review count suggests broader adoption and more community feedback to draw from. The app’s feature list and tiered pricing with Enterprise suggest an active development roadmap and support for scaling merchants.
• Webkul Product Wishlist: 2 reviews and a 5.0 rating. While a perfect score is positive, the tiny sample size limits confidence in consistent support and reliability. Webkul is a large developer with many products, but this specific app’s marketplace footprint appears small.

Support considerations:

• Choose WC Wishlist Club if preference is for a well-adopted app with more public feedback and clearer integration pathways.
• Webkul could be acceptable for straightforward use but expect more direct questions to their support team when custom needs arise.

Performance, Scalability, and Operational Overheads

Scalability is a combination of technical performance (latency, script weight) and the ability to meet advanced store needs.

WC Wishlist Club: Offers Enterprise headless integration and custom feature builds. For stores with high traffic or complex front-end demands, headless support helps integrate wishlist logic without sacrificing performance.

Webkul Product Wishlist: Does not highlight headless or advanced scaling options. For very large catalogs or stores that demand high-performance front-end experiences, the lack of headless mention suggests possible limits or the need for custom engineering.

Operational overhead:

• WC Wishlist Club’s import/export tools and integrations reduce manual data handling.
• Webkul’s fewer features may initially lighten setup but could increase overhead later if migration or added automations are required.

Data Portability, Ownership, and Migration

Moving wishlists between apps or exporting saved items is important when switching solutions.

• WC Wishlist Club includes import/export capabilities on paid plans, and Enterprise adds Back-in-Stock import/export. That reduces vendor lock-in and eases migration.
• Webkul does not explicitly list import/export availability in its public description. If export isn't available, migrating wishlists later could require custom scripts or support intervention.

Recommendation:

• Merchants who anticipate testing multiple tools or migrating in the future should prefer an app with clear export/migration support, like WC Wishlist Club.

Security, Compliance, and Privacy

Wishlist data often ties to customer email addresses and product interest, which are personal data elements under many privacy laws.

• WC Wishlist Club integrates with known email platforms and emphasizes headless options and integrations on enterprise plans. Merchants should verify data processing agreements and confirm GDPR/CCPA handling in the app’s support and privacy docs.
• Webkul’s public listing does not detail privacy compliance for this app. Merchants should request explicit privacy and data processing documentation before installation.

Actionable step:

• Before activating either app, merchants should review the developer’s privacy policy, data retention, and deletion processes to ensure compliance with local regulations.

Use Cases and Which App Fits Which Store

To make the comparison actionable, here are practical "best fit" scenarios.

WC Wishlist Club is best for:

• Stores that want guest wishlist functionality to reduce friction.
• Brands looking to convert saved intent with price-drop and back-in-stock alerts.
• Merchants using Klaviyo or Mailchimp who want built-in wishlist event integrations.
• Teams seeking an affordable entry plan with export tools and an Enterprise option for headless setups.

Webkul Product Wishlist is best for:

• Small stores that want a basic, categorized wishlist tied to logged-in customers.
• Merchants who prefer a minimal feature set and are comfortable with login-required behavior.
• Stores that prioritize a lightweight wishlist and aren’t yet focused on email-driven recovery flows.

Pros and Cons Summary

WC Wishlist Club — Pros

• Rich wishlist feature set (guest, multi, share).
• Alerts (price-drop, restock, back-in-stock) and automated reminder emails.
• Integrations with Klaviyo and Mailchimp.
• Import/export for migration and Enterprise headless support.
• Strong review count (142) and high rating (4.9).

WC Wishlist Club — Cons

• Multiple plans with similar feature descriptions might require clarifying differences with support.
• Enterprise-level custom work may add setup cost if custom features are needed.

Webkul Product Wishlist — Pros

• Simple, focused offering for categorized wishlists.
• Reminder email capability.
• Straightforward pricing at $7/month.

Webkul Product Wishlist — Cons

• Very small review base (2), making community validation limited.
• Requires login for wishlist access — higher friction for some customers.
• Limited public integration and export details.
• Potentially less scalable for complex storefronts.

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and Hidden Costs

App fatigue occurs when a store uses multiple specialized apps to cover narrow features (wishlists, loyalty, referrals, reviews). This creates several problems:

• Fragmented customer experience: Customers receive inconsistent emails, duplicate UIs, and disjointed rewards or loyalty behavior.
• Increased maintenance: Each app can add theme scripts, slow page load, and require separate updates and support interactions.
• Rising integration cost: Connecting wishlist events to loyalty programs or email automations often requires middleware or custom engineering.
• Harder measurement: Attribution and unified analytics become difficult with data spread across separate tools.

Using separate single-purpose apps like WC Wishlist Club or Webkul Product Wishlist might be suitable short-term, but the complexity multiplies when adding loyalty, referrals, and reviews.

Growave’s "More Growth, Less Stack" Value Proposition

Growave positions itself as a flexible retention platform that consolidates several retention tools in one suite: Loyalty and Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers. The platform reduces the need for multiple single-function apps while offering the integrations enterprise merchants expect.

• Consolidation benefits: With wishlist events, loyalty points, referral incentives, and review solicitation housed in a single platform, merchants reduce script load and simplify customer-facing UI consistency.
• Cross-feature synergies: Wishlist events can trigger loyalty actions (e.g., reward points for saving items) or review requests after purchase, enabling smarter, unified workflows.
• Enterprise readiness: Growave provides headless support, multi-language stores, and integrations with major tools used by high-growth merchants.

Learn more about how merchants can build loyalty and rewards that drive repeat purchases.

Growave integrates wishlist behavior with review collection and referral mechanics, making it simpler to convert intent into lasting customer relationships. Merchants can also collect and showcase authentic reviews using the same platform, which streamlines UGC workflows.

Feature Mapping: How an Integrated Suite Compares

Below is a conceptual map comparing typical wishlist needs and how an integrated platform handles them in one place.

• Wishlist creation and sharing
  • Standalone apps: Must be installed separately; sharing features may differ across apps.
  • Integrated suite: Wishlist sits in the same account as loyalty rules and review prompts, so when a user saves an item, it can trigger loyalty rules or personalized review flows immediately.
• Automated recovery (price-drop, back-in-stock)
  • Standalone apps: Require dedicated alerting features and often separate ESP integrations.
  • Integrated suite: Alerts can be tied to loyalty campaigns or referral prompts without extra middleware.
• Email and ESP integrations
  • Standalone apps: Each app requires individual integration with Klaviyo or Mailchimp.
  • Integrated suite: One platform can centralize events and push consistent data to ESPs.
• Scaling and headless storefronts
  • Standalone apps: Headless support varies; enterprise-level features often require custom builds.
  • Integrated suite: Designed for high-growth brands and Plus merchants with headless tooling and custom integrations.

Merchants interested in an integrated approach can evaluate Growave’s pricing tiers and feature set to see if consolidation reduces total cost of ownership when compared to multiple single-purpose apps. For a quick evaluation, merchants can choose to install from the Shopify App Store.

Practical Advantages of Consolidation

• Reduced integration friction: One connection point to an ESP or helpdesk eliminates duplicated setup time.
• Cohesive loyalty and retention strategies: Points, referrals, reviews, and wishlist behavior can be orchestrated from a unified rule engine.
• Single billing and vendor management: One vendor relationship simplifies procurement, support, and upgrades.
• Better lifecycle analytics: Unified event data improves the ability to measure LTV, churn, and campaign effectiveness.

For merchants focused on retention and lifetime value, integrating wishlist behavior into a larger lifecycle strategy often produces higher ROI than standalone wishlist improvements in isolation. To see how consolidation works in a real implementation, review some customer stories from brands scaling retention.

Integrations and Platform Compatibility

Growave supports common commerce tools and ESPs, enabling a smooth path for merchants who use systems like Klaviyo or Omnisend. The platform lists integrations with many storefront and service providers for checkout and customer workflows.

Examples of compatible systems include checkout and flow automation solutions, plus popular page builders and communication platforms. That connectivity reduces the custom integration burden encountered when combining several small apps.

Merchants on high-growth plans can review solutions for high-growth Plus brands to confirm enterprise features and dedicated support.

How to Evaluate Migration Cost vs. Long-Term Savings

When deciding between a single-purpose wishlist app and an integrated suite, consider:

• Short-term cost: Monthly fee of wishlist app + any additional apps for alerts or loyalty.
• Mid-term complexity: Time and engineering cost to integrate wishlist events into loyalty and email flows.
• Long-term ROI: Increased retention, higher LTV, and lower churn from combined loyalty + wishlist + review programs.

Detailed pricing tiers are available to simulate TCO and ROI. Merchants can view plan options and trial details on the pricing page to model costs versus consolidating tools and support needs. For direct planning, consolidate retention features and calculate total cost savings from fewer apps and faster execution.

Book a personalized demo to see how an integrated retention stack accelerates growth. (Hard CTA)

Secondary Feature Links Repeated (Contextual, Natural)

Growave helps merchants build loyalty and rewards that drive repeat purchases and also makes it simple to collect and showcase authentic reviews. See these pages for feature specifics and example workflows that tie wishlist events to loyalty triggers and review campaigns.

Growave’s Shopify App Store listing lets merchants install from the Shopify App Store directly and begin a trial quickly.

Migration Checklist: Moving Wishlists Without Losing Data

If a merchant decides to move from Webkul Product Wishlist or WC Wishlist Club to another platform, a safe migration path involves these non-technical but actionable steps:

• Confirm export capability: Prefer apps that support CSV or JSON exports of wishlist entries (WC Wishlist Club lists import/export in paid tiers).
• Map data fields: Ensure the destination platform accepts customer ID/email, product handle/SKU, wishlist name, timestamp, and any metadata (e.g., priority).
• Test with a subset: Export a small set of wishlists and import into the destination app to confirm format and behavior.
• Reconfigure automations: Recreate price-drop and restock alerts or map events to loyalty triggers in the new system.
• Communicate to customers: If a wishlist requires account changes or new access patterns (e.g., switching from guest to login-required), notify customers to prevent loss of saved items.
• Verify GDPR and deletion processes: Confirm how the new app handles data deletion requests and retention windows.

WC Wishlist Club’s import/export support reduces friction here. If moving from a solution without clear export tools (for example, a simplified Webkul setup if it lacks exports), prepare for developer intervention.

Recommendations by Merchant Type

These recommendations translate features and business outcomes into actionable choices.

• Merchants whose primary goal is to convert saved intent with automated alerts and integrate those events into email flows: WC Wishlist Club is a strong fit because of its alerting, export tools, and Klaviyo/Mailchimp integrations.
• Small stores that want a lightweight, categorized wishlist tied to logged-in users, with minimal setup: Webkul Product Wishlist can be acceptable, provided the store is comfortable with the login requirement and limited integrations.
• Brands that want to reduce operational complexity and consolidate loyalty, reviews, referrals, and wishlist behavior into a unified retention strategy: A platform that bundles these functions will be better value over time. Merchants should compare the consolidated cost and operational savings versus multiple single-purpose apps by reviewing consolidate retention features.
• Enterprise and headless stores that need headless wishlist functionality and scalable integrations: Choose a provider that explicitly supports headless use cases (WC Wishlist Club’s Enterprise plan mentions headless; integrated platforms also often support headless).

Final Comparison Snapshot

• Feature breadth: WC Wishlist Club > Webkul Product Wishlist
• Ease of adoption for non-technical shops: WC Wishlist Club (guest wishlist, icons) > Webkul (login required)
• Integration readiness (ESP, headless): WC Wishlist Club > Webkul
• Simplicity for very small stores: Webkul may suffice
• Long-term retention strategy (loyalty, referrals, reviews + wishlist): A combined platform offers the highest long-term value

Conclusion

For merchants choosing between WC Wishlist Club and Webkul Product Wishlist, the decision comes down to needs and scale. WC Wishlist Club is a better fit for stores that want a richer wishlist tool with guest support, sharing, automated alerts, analytics, and explicit exports and integrations—especially if the store plans to connect wishlist behavior to lifecycle emails. Webkul Product Wishlist is more narrowly focused on categorized wishlists for logged-in customers and may suit very small stores with minimal automation needs.

Beyond these two single-purpose options, consolidating wishlist functionality into a broader retention platform reduces tool sprawl and unlocks higher LTV by linking wishlists with loyalty, referrals, and reviews. Growave’s approach—summarized as "More Growth, Less Stack"—combines wishlist features with loyalty programs, referral campaigns, review collection, and VIP tiers to reduce maintenance overhead and align retention efforts across channels. Merchants exploring an integrated path can compare plans and see how consolidation affects total cost of ownership on the consolidate retention features page, or try the app directly by choosing to install from the Shopify App Store.

Start a 14-day free trial to explore how combining wishlist, loyalty, and reviews under one platform can reduce integrations and improve retention. (Hard CTA)

FAQ

How does WC Wishlist Club compare to Webkul Product Wishlist for stores that rely heavily on email marketing?

WC Wishlist Club explicitly lists Klaviyo and Mailchimp integrations and supports automated alerts (price-drop, restock, back-in-stock) and customizable reminder emails, making it easier to tie wishlist events into email workflows. Webkul provides reminder mails but offers fewer documented ESP integrations, so connecting wishlist events into sophisticated email flows may require additional work.

Which app is better if the business needs guest wishlists and sharing?

WC Wishlist Club supports guest wishlists and sharing, which reduces friction and enables social gifting workflows. Webkul requires customers to log in to access wishlist items, so it’s less suitable for gift-oriented or low-friction shopper experiences.

Is there a clear winner for large or enterprise merchants?

For enterprise merchants and headless storefronts, WC Wishlist Club’s Enterprise plan and headless mention provide a clearer path for scaling wishlist functionality. However, an integrated retention platform that includes wishlist plus loyalty, referrals, and reviews can provide more strategic value by centralizing events, reducing script overhead, and enabling unified campaigns.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform reduces the number of vendors and integrations to manage, enabling unified reporting and cohesive customer experiences. While specialized apps can be cheaper upfront, the hidden cost of connecting multiple single-purpose tools—engineering, sync failures, inconsistent UX, and duplicated billing—often outweighs savings. For merchants evaluating consolidation, explore how a combined feature set affects long-term retention and operational savings by visiting resources on loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews.