Ultimate Wishlist vs. StoreCRM: An In-Depth Comparison

Introduction

Choosing the right Shopify app can feel like navigating a crowded marketplace. Many merchants face the same problem: a compelling point solution can solve one pain quickly, but adding many single-purpose apps creates complexity, higher monthly costs, and fractured data. This comparison focuses on two apps that touch on wishlist and retention: Ultimate Wishlist (Config Studio) and StoreCRM | LINE連携可能なメルマガ＆MAアプリ (GroovyMedia Inc.). The goal is to provide a clear, practical evaluation so merchants can match features to business goals.

Short answer: Ultimate Wishlist is an excellent choice for merchants who want a focused, highly rated wishlist tool with flexible pricing tiers and reliable wishlist analytics. StoreCRM | LINE連携可能なメルマガ＆MAアプリ is better suited for stores that need built-in email and LINE messaging automation, segmented marketing, and CRM-driven lifecycle campaigns. For merchants seeking to reduce tool sprawl and combine wishlist, loyalty, reviews, and referrals into one unified retention stack, a consolidated platform like Growave often offers better value for money.

This post provides a feature-by-feature comparison of Ultimate Wishlist and StoreCRM | LINE連携可能なメルマガ＆MAアプリ, evaluates pricing and integrations, lays out ideal use cases, and then examines an integrated alternative for merchants who want fewer apps and clearer retention outcomes.

Ultimate Wishlist vs. StoreCRM | LINE連携可能なメルマガ＆MAアプリ: At a Glance

| Aspect | Ultimate Wishlist (Config Studio) | StoreCRM | LINE連携可能なメルマガ＆MAアプリ (GroovyMedia Inc.) | |---|---:|---| | Core Function | Wishlist creation, sharing, wishlist analytics | CRM/MA: email & LINE automation, favorites & restock notifications | | Best For | Stores that want a focused wishlist with flexible pricing tiers | Stores that need email + LINE marketing automation and CRM flows | | Number of Reviews | 34 | 11 | | Average Rating | 4.9 | 5.0 | | Key Features | Guest and account-based wishlists; share via social/email; customizable UI/text; email reminders; reporting; Facebook Pixel on premium | Multi-scenario automation (abandoned cart, welcome, birthday); LINE integration; favorites & restock notifications; flow editor; segmented email campaigns | | Pricing Range | Free — $14.99/month | Free test mode — $200/month | | Notable Strength | Simple to adopt, low-cost entry, focused analytics for wishlist behaviour | Built-in marketing automation with LINE support and multiple lifecycle templates | | Integration Focus | Wishlist-specific; basic analytics and pixel integration | Email/LINE channels, CRM, flow editor; integrations with subscription and other Shopify apps |

Deep Dive Comparison

App positioning and developer context

Ultimate Wishlist (Config Studio)

Ultimate Wishlist is positioned as a dedicated wishlist tool that emphasizes customization, cross-device wishlists, and reporting to show which products customers save most often. It aims to be light-weight and affordable for merchants that need wishlist features without adding full CRM functionality.

StoreCRM | LINE連携可能なメルマガ＆MAアプリ (GroovyMedia Inc.)

StoreCRM positions itself as a CRM/marketing automation solution tailored for stores that need multi-channel outreach—particularly email and LINE. It combines lifecycle campaigns, automation templates, and built-in wishlist/favorites and restock notifications so merchants can operate several retention tactics from a single app.

Features: wishlist capabilities, sharing, and customer friction

Ultimate Wishlist centers on wishlist UX and friction reduction:

• Seamless wishlist creation with or without customer registration, which reduces barriers for casual browsers.
• Cross-device logins allow persistent wishlists for registered users.
• Social sharing via Facebook, Twitter, and Email to encourage social discovery.
• Customizable text and appearance so the widget can match storefront branding.
• Built-in wishlist analytics (adds, page views, added-to-cart) for merchandising insights.

StoreCRM offers wishlist-like features as part of a broader CRM suite:

• A favorites (お気に入り) feature that can act like a wishlist, with re-stock notifications tied to inventory events.
• These favorites are integrated with email and LINE automation flows, so customers who favorited an out-of-stock item can be targeted when it returns.
• Because wishlist functionality is embedded in CRM, merchants can trigger personalized sequences based on wishlist and purchase data.

How this maps to merchant priorities:

• If the highest priority is reducing friction and ensuring customers can save and share products with a highly customizable widget, Ultimate Wishlist is purpose-built for that job.
• If the wishlist is a data point used primarily to drive lifecycle messaging (alerts, re-engagement), StoreCRM’s integrated favorites flow is more useful.

Messaging and Automation: email, LINE, and lifecycle flows

Ultimate Wishlist’s messaging capabilities are focused on wishlist reminders:

• Customizable email templates to remind customers about wishlist items.
• Plans include a capped number of email reminders per month; higher tiers increase the allowance and enable individual-user reminders.

StoreCRM’s strengths lie in multi-channel automation:

• Multiple scenarios are supported out of the box: abandoned cart sequences, welcome flows, birthday emails, and more.
• LINE integration is a notable differentiator for merchants serving Japanese audiences where LINE is widely used.
• Flow editor enables multi-step automation, and flows can use purchase and favorites data for segmentation.
• Reporting on opens, sales attribution, and campaign performance helps iterate on message timing and content.

Practical implications:

• Merchants wanting simple wishlist nudges and occasional reminders will find Ultimate Wishlist’s email features sufficient and cost-effective.
• Merchants seeking continuous lifecycle automation across email and messaging channels should prefer StoreCRM’s built-in workflows and LINE support.

Personalization and segmentation

Ultimate Wishlist:

• Personalization is primarily limited to customizable text, appearance, and per-user wishlist persistence.
• Segmentation is minimal; the app provides analytics to inform manual segment creation in other marketing tools.

StoreCRM:

• Designed around customer segmentation, it uses purchase history and customer attributes to trigger automated campaigns.
• Offers targeted mailings to customer segments and supports domain-specific FROM addresses to improve deliverability and open rates.
• Segmentation power is stronger out of the box, reducing the need to export lists to another platform.

Analytics and reporting

Ultimate Wishlist:

• Robust wishlist-specific metrics: wishlist adds, page views, and conversion events like added-to-cart from a wishlist.
• These metrics are useful for merchandising decisions—identify high-intent products that are often saved.

StoreCRM:

• Campaign-level reporting (opens, clicks, attributed sales) and per-message analytics for both email and LINE messages.
• Ability to assess LTV impact and conversion rates for automated flows.
• Reporting is oriented toward marketing performance rather than product-level wishlist signals.

Decision implications:

• Choose Ultimate Wishlist to understand product interest and prioritize assortments.
• Choose StoreCRM to evaluate the performance of marketing sequences and customer messaging.

Integrations and ecosystem compatibility

Ultimate Wishlist:

• Integrates with key storefront contexts (guest checkout, cross-device accounts) and supports Facebook Pixel in premium plans.
• Works as a focused wishlist extension, with less emphasis on linking to email providers or advanced CRM tools.

StoreCRM:

• Offers deeper integrations with checkout flows, subscription apps, and other Shopify tools used to orchestrate lifecycle campaigns.
• Designed to work with subscription platforms and third-party apps for more advanced flows.

For merchants with existing tech stacks:

• Use Ultimate Wishlist if the current email automation tool is preferred and only wishlist data needs to be added.
• Use StoreCRM when the goal is to consolidate marketing workflows into one app and connect with subscriptions or other lifecycle tools.

Pricing and value

Ultimate Wishlist pricing tiers:

• Free plan: up to 500 wishlist actions/month; guest wishlist; customizable UI; full reports.
• Basic: $4.99/month — up to 1,000 items/month, custom email template, 500 email reminders/month.
• Pro: $9.99/month — up to 5,000 items/month, individual reminders, 2,000 email reminders/month.
• Premium: $14.99/month — up to 10,000 items/month, 5,000 reminders/month, Facebook Pixel integration.

StoreCRM pricing tiers:

• Test mode: Free (limited testing where all emails route to a specified address).
• Standard: $30/month — core marketing features and email support.
• Pro: $100/month — adds birthday notifications, favorites, restock alerts, subscription linkage.
• Plus: $200/month — includes flow editor and higher-tier features.

Pricing analysis:

• Ultimate Wishlist provides low-cost entry and predictable incremental tiers based on wishlist volume and email reminders. For merchants focused on wishlist features, it represents strong value for money.
• StoreCRM’s cost reflects broader capabilities. It becomes more cost-effective when merchants rely on its email and LINE automation instead of paying for multiple specialized tools.

Consider total cost of ownership:

• If a merchant needs wishlist + email + automation + LINE, combining Ultimate Wishlist with a separate email automation tool may cost more and introduce duplicate data flows.
• If a merchant can replace multiple subscription services by using StoreCRM for both CRM and favorites, StoreCRM may provide consolidated value—particularly in markets where LINE is a primary channel.

Setup, customization, and developer overhead

Ultimate Wishlist:

• Focuses on easy setup and in-store customization with various text and color options.
• The app’s scope is narrow, making install and configuration fast for merchants without in-house developers.

StoreCRM:

• Setup is broader given the need to configure flows, message templates, and channel integrations like LINE.
• Initial configuration may require more time or assistance from the app’s support team. It also offers rule creation support for scenarios not covered by templates.

Merchant implications:

• For stores with limited technical resources, Ultimate Wishlist is quicker to deploy.
• Stores aiming for complex campaigns should budget time for onboarding to make the most of StoreCRM’s capabilities.

Support, localization, and language

Ultimate Wishlist:

• Offers Non-English support and customizable text across the widget, which helps multilingual stores.
• Support model tends to be leaner, with self-service documentation and ticket-based support typical for small developers.

StoreCRM:

• Japan-made app with Japanese-language support and a focus on local channels like LINE.
• Initial support includes free consultation with a growth specialist, which is useful for merchants unfamiliar with marketing automation.

When language and local channel support matters:

• Sellers focused on Japanese customers or that require LINE should value StoreCRM’s local support and channel expertise.
• International brands that want a lightweight wishlist with multi-language UI can use Ultimate Wishlist effectively.

Data ownership, privacy, and compliance

Both apps run within Shopify and handle customer and wishlist data according to Shopify’s app processes. Important considerations:

• Email deliverability and domain setup: StoreCRM supports custom sender domains, which improves deliverability and helps maintain brand trust.
• Pixel and tracking: Ultimate Wishlist’s premium plan offers Facebook Pixel integration for ad retargeting tied to wishlist behavior.
• Merchants should always confirm each provider’s data handling and ensure compliance with GDPR, CCPA, or local privacy laws.

Scalability and enterprise readiness

Ultimate Wishlist:

• Designed for stores of varied sizes but optimized for merchants who need a straightforward wishlist experience. Its highest tier caps wishlist activity, so very large catalogs or high-volume stores should confirm limits.

StoreCRM:

• Offers higher-tier plans with flow editors and expanded feature sets that support growth-stage merchants. LINE integration and flow complexity make it a candidate for scaling retention programs in markets where those channels matter.

Pros and cons — distilled

Ultimate Wishlist — Pros

• Highly rated (4.9) and positively reviewed for a focused feature set.
• Low-cost entry with a useful free tier.
• Simple setup and customizable UI suited to quick wins.
• Useful product-level analytics to inform merchandising.

Ultimate Wishlist — Cons

• Single-purpose tool; merchants must add other apps for email automation, loyalty, or reviews.
• Email reminder limits tied to plan may constrain aggressive lifecycle strategies.
• Limited native integrations beyond wishlist and pixel.

StoreCRM — Pros

• 5.0 rating with positive signals for multi-channel automation.
• Native LINE integration and lifecycle templates reduce need for separate automation tools.
• Built-in favorites and restock notifications remove the need for a separate wishlist app.
• Strong reporting for campaign performance and attributed revenue.

StoreCRM — Cons

• Smaller review base (11 reviews) than large-market apps; this can make independent validation harder.
• Higher price points at the top tiers compared with single-purpose apps; needs to replace other tools to justify cost.
• Initial setup and flow configuration require time and possibly expert help.

Use cases: which app to choose

• For brands on a tight budget that only need wishlist capability and wishlist analytics: Ultimate Wishlist delivers high value at a low monthly cost.
• For merchants in Japan or markets where LINE is a key channel and who want to run automated lifecycle campaigns (abandoned cart, welcome, birthday, restock) from one app: StoreCRM is a strong fit.
• For merchants that want minimal app sprawl and an integrated loyalty, wishlist, reviews, and referral capability in one solution: consider an integrated platform rather than combining these two single-purpose apps.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants begin with a handful of single-purpose Shopify apps—wishlist here, abandoned-cart emails there, loyalty in another app. Over time this approach causes "app fatigue": too many monthly subscriptions, inconsistent customer data, complex integration points, and more time spent on maintenance than on strategy.

An alternative approach is to consolidate core retention and engagement tools into a single platform that reduces overhead, centralizes customer data, and helps merchants focus on retention outcomes: higher repeat purchase rates, longer customer lifetime value, and more predictable revenue from existing customers.

Growave’s "More Growth, Less Stack" philosophy addresses app fatigue by combining loyalty, referrals, reviews, and wishlist features into one retention suite. For merchants considering consolidation, two practical advantages stand out:

• Centralized customer profiles and consistent reward logic that prevent conflicting messages and reward duplication.
• Fewer monthly subscriptions and reduced engineering or theme work maintaining many third-party scripts.

When evaluating a consolidated solution, merchants should compare not just feature parity but also long-term value, ease of integration, and support for growth-specific needs—for example, dedicated flows for VIP tiers, integrations with email and support platforms, and enterprise-level options for high-volume stores.

Growave is designed to support these needs while offering options for stores at different growth stages. Merchants can explore pricing and plan features to assess fit and forecast ROI across loyalty, reviews, referrals, and wishlist functionality. See how merchants can consolidate retention features and reduce the number of apps by reviewing consolidate retention features.

Growave brings several components under one roof that commonly require separate vendors:

• Loyalty and rewards program management that incentivizes repeat purchases and increases average order value. Merchants can build loyalty and rewards that drive repeat purchases with points, custom rewards, and VIP tiers.
• Reviews and user-generated content tools to collect and publish social proof, which directly impacts conversions. To collect and showcase authentic reviews is part of the same retention surface as loyalty and referrals.
• Wishlist functionality that integrates with rewards logic and reporting, eliminating the need for a separate wishlist widget and ensuring wishlist behavior contributes to loyalty segments and campaigns.
• Referrals and social campaigns that amplify growth while tying acquisition back to existing customer programs.

Repeated exposure to the platform’s benefits can help merchants internalize the ROI, so it is useful to compare how the pricing and feature tiers align with traffic and volume. Merchants can review pricing scenarios to understand which plan matches order volume and feature needs by checking Growave’s pricing overview and plan differences to see how consolidation impacts overall cost. See how plans scale and which features are included in each tier by visiting see Growave's pricing plans.

Growave’s suite is built with integrations in mind. For merchants that already use tools such as Klaviyo, Omnisend, Recharge, or Gorgias, Growave offers connectors so data flows remain intact. That integration breadth simplifies migration from one-vendor setups: rather than maintaining two or three separate apps for wishlist, loyalty, and reviews, a merchant can manage those elements from one console and still keep advanced email and subscription systems connected. Merchants seeking to install from the Shopify marketplace can install Growave from the Shopify App Store and validate how it fits the storefront before committing.

Practical benefits of consolidation

• Reduced duplicate data risks and fewer scripts slowing storefront performance.
• Centralized reporting on customer lifetime value and program-driven revenue.
• Easier experimentation: adding a referral campaign or changing loyalty thresholds is faster without coordinating multiple vendors.

The platform approach helps when evaluating customer journeys that cross several engagement touch points. For example, a wishlist event can directly trigger a loyalty reward or a targeted review request after a completed purchase—all within one platform, which increases the likelihood of cohesive customer experiences and signal-driven optimizations.

Merchants can evaluate how integrated retention features map to their growth plan. For merchandising teams that previously used wishlist analytics to prioritize inventory, integrated wishlist data can feed loyalty segmentation; for marketers, shopper reviews can be surfaced in emails without exporting CSVs. To understand how other brands have used an integrated approach to grow retention, merchants can browse customer stories from brands scaling retention for examples and inspiration.

For merchants operating at scale or on Shopify Plus, a unified platform reduces friction for enterprise features and custom workflows. Growave supports advanced customization, checkout extensions, and dedicated launch plans for larger merchants. Solutions for high-growth Plus brands are available and documented for stores that require headless, API, or dedicated success support. Merchants can explore specific enterprise capabilities designed for larger merchants when evaluating fit for complex stores by reading more about solutions for high-growth Plus brands.

Because some merchants prefer a hands-on walkthrough, a good next step is to request guided help and ask how consolidation affects growth metrics. Book a demo to see practical use cases and integration specifics. Book a personalized demo to see how an integrated retention stack improves retention.

How Growave stacks up versus a two-app approach

• Time to launch: Consolidating features reduces the number of integrations and theme changes required. A wishlist plus loyalty plus reviews consolidated under one app typically cuts setup time compared with installing and configuring three separate vendors.
• Data consistency: Centralized reward rules and unified customer profiles prevent conflicting incentives and duplicate recognitions.
• Long-term cost: Although an integrated platform has its own pricing tiers, reducing the number of subscriptions often produces better value for money by replacing multiple monthly fees and lowering maintenance hours.

Merchants thinking about switching from Ultimate Wishlist + an email or loyalty app to an integrated platform should model expected increases in retention and projected reductions in monthly subscription costs. To examine plan options and align growth stages with pricing, merchants can review consolidate retention features to find plan sizing and expected benefits.

Practical recommendations for merchants choosing between these apps

If the priority is a focused wishlist with minimal overhead

• Choose Ultimate Wishlist when the primary goal is reducing friction for customers to save products, collecting wishlist signals for merchandising, and keeping monthly costs low.
• Benefits: rapid deployment, strong product-level insights, and an affordable free tier for low-volume stores.

If the priority is multi-channel lifecycle automation with local channel support

• Choose StoreCRM when the market requires LINE engagement or when a merchant wants lifecycle campaigns and favorites/restock alerts managed within the same app.
• Benefits: native LINE support, multiple automation templates, and CRM features that can replace separate automation tools.

If the priority is reducing app sprawl and building longer-term retention

• Evaluate an integrated platform that bundles loyalty, wishlist, reviews, and referrals into a single product. For merchants looking to centralize retention, this often reduces complexity and yields faster learning loops across loyalty and reviews.
• To explore plan fit and calculate consolidated value, merchants can compare features and pricing on a single page that shows plan inclusions and expected ROI: review the consolidated pricing and plan comparators to match store volume and retention goals. See how plans and features align with merchant needs by visiting resources that explain pricing tiers and feature sets. consolidate retention features

Implementation checklist: how to decide and move forward

• Define the primary outcome: Is the goal to increase wishlist saves and product insights, to boost email/LINE-driven recovery, or to increase repeat purchases with a reward program?
• Audit existing apps: Identify overlap and which vendor will be the primary source of truth for customer profiles.
• Forecast costs: Compare the combined monthly fees of the current shortlist with the cost of a consolidated platform that replaces multiple apps.
• Test workflows: Use free plans and trial modes to validate behavior. Ultimate Wishlist and StoreCRM both provide low-cost ways to test. Consider the impact of message frequency, email deliverability, and channel mix in the testing window.
• Plan onboarding: If choosing a CRM-heavy tool, allocate time for flow setup and potential agency or vendor assistance. If consolidating to a platform, allocate resources to migrate historical reward and review data, if relevant.

Conclusion

For merchants choosing between Ultimate Wishlist and StoreCRM | LINE連携可能なメルマガ＆MAアプリ, the decision comes down to the desired scope of features and the channels that matter most. Ultimate Wishlist is best for stores that need a dedicated, easy-to-install wishlist with strong product-level reporting and a low-cost entry. StoreCRM is best for stores that want multi-channel automation—especially LINE—combined with favorites and restock flows, and comprehensive campaign reporting.

For merchants who want to reduce tool sprawl and build long-term retention across loyalty, reviews, referrals, and wishlist without juggling multiple vendors, an integrated platform offers a compelling alternative. Consolidating those functions helps centralize customer data, reduce maintenance overhead, and create cohesive programs that drive repeat purchases.

Start a 14-day free trial to see how Growave reduces tool sprawl and aligns loyalty, reviews, wishlist, and referrals under one retention platform.

For merchants who prefer a guided walkthrough of how consolidation could work for a specific store and tech stack, Book a personalized demo to see how an integrated retention stack improves retention.

Growave’s approach aims to give merchants fewer interfaces and more coordinated customer journeys. Merchants interested in loyalty-driven repeat purchases can explore how to build loyalty and rewards that drive repeat purchases. Those focused on social proof and conversion should evaluate how to collect and showcase authentic reviews. To validate fit against store volume and expected returns, consult the plan options and how consolidation changes total costs and outcomes by reviewing see Growave's pricing plans. Merchants can also choose to install Growave from the Shopify App Store to test the app in a live environment before committing.

FAQ

What are the core differences between Ultimate Wishlist and StoreCRM?

• Ultimate Wishlist is a purpose-built wishlist tool focused on wishlist creation, sharing, and analytics with simple email reminder functionality. StoreCRM is a CRM and marketing automation platform that includes favorites/restock features but centers on email and LINE workflows, segmentation, and campaign reporting.

Which app is better for increasing average order value through repeat purchases?

• StoreCRM helps increase repeat purchases through lifecycle campaigns and personalized messaging. However, building a full repeat-purchase strategy often requires loyalty and referral mechanics; an integrated platform that includes loyalty features can provide a more direct path to LTV growth.

How does an all-in-one platform compare to specialized apps like Ultimate Wishlist and StoreCRM?

• An all-in-one platform reduces the number of integrations, centralizes customer data, and simplifies program management. While specialized apps may excel at a single function, a consolidated solution offers streamlined workflows and fewer subscriptions, which usually yields better long-term value if multiple retention channels are important.

Can a merchant use Ultimate Wishlist and StoreCRM together?

• Yes. A merchant can deploy Ultimate Wishlist for its focused wishlist UX and use StoreCRM for lifecycle messaging, but this approach increases complexity. If the wishlist must feed campaign logic directly, verify data flows and consider whether a consolidated solution could reduce duplication and simplify maintenance.