Smart Wishlist vs. Pro Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a surprisingly consequential decision for Shopify merchants. A wishlist can nudge undecided shoppers back to checkout, surface product demand, and feed marketing automation — but a poorly chosen app can add technical debt, fragment data, and create unnecessary monthly costs.

Short answer: Smart Wishlist is a solid, no-friction option for merchants who want a lightweight wishlist with one-click saving and guest support; Pro Wishlist aims to offer a quick, theme-integrated wishlist with product-tracking features. Neither app covers the broader retention stack, and merchants who want loyalty, referrals, and reviews alongside a wishlist may find better value from integrated platforms like Growave.

This post provides a feature-by-feature, outcome-focused comparison of Smart Wishlist (Webmarked) and Pro Wishlist (Devmont Digital). The goal is to help merchants decide which app fits a given store profile, and then examine whether a single-purpose wishlist makes sense when retaining customers and increasing lifetime value are the priority.

Smart Wishlist vs. Pro Wishlist: At a Glance

Deep Dive Comparison

The comparison below evaluates the apps across the criteria that matter for outcomes: conversion impact, retention, data flow, customization, technical risk, cost-effectiveness, and support.

Feature Set and Core Behavior

Wishlist UX: Saving, Sharing, and Guest Support

Smart Wishlist emphasizes one-click saving and the ability for both guest and logged-in users to create and share wishlists. The developer highlights unlimited wishlists and shareable lists, which translates into straightforward behavior for shoppers who want to bookmark products without creating accounts.

Pro Wishlist also supports guest wishlists and emphasizes theme integration and quick setup. It adds a tracking feature to surface the most-saved products, which can be useful for merchandising and inventory planning.

Practical takeaway: Both apps offer the essential wishlist behaviors expected by customers (saving and sharing without login). Smart Wishlist leans into speed and reliability; Pro Wishlist leans into analytics around saves.

Placement and Visibility

Smart Wishlist lists placement on product, collection, search result, and cart pages. That breadth matters: placing wishlist buttons across discovery routes increases the chance of capture.

Pro Wishlist states seamless integration into Shopify themes. While that suggests the app will place and style buttons consistently, merchants should verify how many placement options are available and whether custom placements require editing theme files.

Practical takeaway: Smart Wishlist explicitly lists multiple placements; Pro Wishlist promises seamless theme placement but provides less public detail.

Shareability and Social Sharing

Smart Wishlist highlights shareable lists and works with sharing tools. Shareable wishlists are valuable for gift-giving, social proof, and UGC.

Pro Wishlist mentions guests can save and the app helps identify saved-product trends. It does not emphasize share-first functionality in the public description.

Practical takeaway: If social sharing of lists is a priority, Smart Wishlist is clearer about that capability.

APIs and Extensibility

Smart Wishlist exposes JavaScript and REST APIs for advanced requirements. For merchants that need to hook wishlist data into custom flows (email triggers, CRMs, or headless storefronts), API access is important.

Pro Wishlist does not advertise public APIs in its app description. Merchants who expect to extend wishlist data into other systems should confirm availability with the developer.

Practical takeaway: Smart Wishlist is more explicitly developer-friendly.

Implementation and Technical Risk

Setup Time and Theme Integration

Pro Wishlist markets a setup under five minutes with seamless theme integration. That’s an attractive promise for merchants who need minimal configuration.

Smart Wishlist also claims super-easy setup and a lightweight payload that “doesn't break your theme upon uninstall.” The mention of uninstall safety addresses a frequent merchant pain point: some apps leave behind broken themes or orphaned code.

Practical takeaway: Both apps aim for easy setup, but Smart Wishlist specifically calls out clean uninstall behavior; Pro Wishlist emphasizes speed and themed appearance.

Performance and Payload

Smart Wishlist highlights a lightweight payload. A small technical footprint reduces page load impact — crucial for conversion-focused stores.

Pro Wishlist’s public description does not mention payload size. The seamless integration claim suggests code is injected into theme files, which can be efficient, but merchants should test performance impact.

Practical takeaway: Smart Wishlist signals attention to performance, which may matter more for high-traffic stores.

Data Ownership and Portability

Smart Wishlist’s API and export capabilities support data portability. When merchants own wishlist data, it can be used for targeted win-back flows and merchandising insights.

Pro Wishlist’s public materials do not outline export or API features. Merchants should confirm whether wishlist lists and save metrics can be exported or synced to other systems.

Practical takeaway: Smart Wishlist appears stronger on data portability; confirm Pro Wishlist capabilities with support before relying on it.

Analytics and Merchandising Insights

Smart Wishlist provides core wishlist data accessible via APIs, which can be used to build analytics dashboards, drive replenishment notifications, or fuel personalized emails.

Pro Wishlist explicitly advertises tracking of most-saved products. That feature helps prioritize restocking and featured product placement. However, publicly available detail on how that data is surfaced (dashboard vs. CSV export vs. third-party integrations) is limited.

Practical takeaway: Pro Wishlist gives merchandising-specific signals out of the box, while Smart Wishlist focuses on raw data access for custom analytics.

Integrations and Ecosystem

Smart Wishlist lists compatibility with Sendgrid and ShareThis. Having email and sharing integrations reduces friction when using wishlist data to send follow-ups or socialize lists.

Pro Wishlist lists no third-party integrations in its public description. Lack of listed integrations doesn’t mean none exist, but it does increase the need to verify integration options.

Practical takeaway: Smart Wishlist shows some ecosystem connections; Pro Wishlist requires verification.

Pricing and Value For Money

Smart Wishlist publicly lists a Standard plan at $4.99 per month. That’s a very low entry point for merchants who want a simple wishlist with the features described.

Pro Wishlist does not show pricing in the public data provided. Transparent pricing is an important trust and decision factor. When pricing is hidden, merchants must contact the developer or install the app to view costs.

Value-for-money considerations:

• Smart Wishlist: Low fixed cost with API access and guest features, making it attractive for stores wanting a predictable, low-cost wishlist.
• Pro Wishlist: Could be competitive, but lack of published pricing makes it hard to judge value. The additional merchandising metric (most-saved) could increase ROI for stores relying on those insights.

Practical takeaway: Smart Wishlist is demonstrably better value for money at the published price point, because merchants can compare features against a known monthly fee.

Trust Signals and Social Proof

Smart Wishlist: 81 reviews with an average rating of 3.6. The review count is meaningful and provides a mixed-to-positive indication of merchant experience.

Pro Wishlist: 0 reviews and a rating of 0 in the app listing. That lack of social proof creates friction for merchants who rely on peer feedback to evaluate reliability and support quality.

Practical takeaway: Smart Wishlist offers more social proof to evaluate; Pro Wishlist should be tested carefully or validated through developer contact before adoption.

Customer Support and Documentation

Smart Wishlist emphasizes no-code setup and APIs. The presence of developer features suggests both a merchant-facing setup path and technical support channels.

Pro Wishlist claims responsive customer support. However, with zero public reviews, it’s difficult to confirm response quality and speed.

Practical takeaway: Both apps claim supportive onboarding, but Smart Wishlist’s published reviews give stronger evidence about the overall experience.

Security and Compliance Considerations

Neither app’s public description highlights specific compliance certifications. Merchants collecting wishlist data should ensure the app’s privacy policy aligns with store policies, especially for EU customers (GDPR) or regions with strict privacy laws.

Smart Wishlist’s API and export features mean merchants should validate secure transmission and storage methods. Pro Wishlist’s lack of published technical detail requires direct inquiry.

Practical takeaway: Validate privacy and security details with any wishlist provider before implementing on stores with regulated customers.

Uninstall Behavior and Long-Term Maintainability

Smart Wishlist explicitly states it “doesn't break your theme upon uninstall”, which signals the developers considered clean removal. That’s an important practical detail for merchants who test multiple apps.

Pro Wishlist’s seamless theme integration may involve theme file edits; merchants should confirm whether those edits are reversible and whether uninstall removes injected code.

Practical takeaway: Smart Wishlist appears lower-risk for leaving themes intact after uninstall, reducing long-term maintenance overhead.

Pros, Cons, and Ideal Use Cases

This section distills where each app excels and when it’s the better choice for a given merchant profile.

Smart Wishlist — Pros and Cons

Pros:

• One-click saving and guest support reduce friction and improve capture rates.
• Shareable lists enable gifting and social proof.
• Lightweight payload and explicit uninstall safety reduce technical risk.
• Published APIs support integrations and custom workflows.
• Clear published pricing: $4.99 / month makes budgeting straightforward.
• 81 reviews provide practical evidence of usage and issues (rating 3.6).

Cons:

• Feature set is wishlist-focused; merchants needing loyalty, referrals, or reviews must add other apps.
• A 3.6 rating indicates mixed feedback — merchants should read reviews for specific pain points.
• Integrations are limited in public listing (Sendgrid, ShareThis), so complex stacks may need custom work.

Best for:

• Small-to-medium brands that need a reliable wishlist at low monthly cost.
• Merchants who prioritize speed, performance, and clean uninstall behavior.
• Stores that have dev resources and want API access for custom integrations.

Pro Wishlist — Pros and Cons

Pros:

• Promises setup under five minutes with seamless theme integration.
• Tracks most-saved products, which helps inventory planning and merchandising.
• Guest wishlist feature supports conversion continuity without account creation.
• Emphasizes responsive customer support.

Cons:

• No public reviews or ratings (0 reviews, 0 rating) — limited trust signals.
• No publicly visible pricing; merchants must contact the developer to assess cost.
• Limited published detail on APIs, integrations, or uninstall behavior.

Best for:

• Merchants who want a quick, theme-integrated wishlist and immediate visibility into what shoppers save.
• Stores that prefer minimal setup and rely on built-in theme appearance.
• Merchants willing to test a newer app or contact support for details before adopting.

Implementation Checklist: How to Evaluate Before Installing

Before installing either app, run through this checklist to minimize surprises:

• Confirm whether the app injects code into theme files or uses Shopify ScriptTags.
• Test the install on a duplicate theme to verify placement and visual consistency.
• Confirm export options and whether wishlist data can be synced with email tools or analytics.
• Measure the app’s payload impact with a page-speed tool.
• Ask about uninstall behavior and whether code is fully removed.
• For Pro Wishlist: request a demo of how "most-saved" data is presented and whether exports are available.
• For Smart Wishlist: verify API docs and limits for pulling wishlist events.

Migration and Data Strategy

A wishlist is more than UI — it’s behavioral data. When choosing an app, think about how wishlist events will feed:

• Email flows (reminders, cart recovery).
• Personalization engines (product recommendations).
• Merchandising (most-saved reporting for restock planning).

Smart Wishlist’s API presence suggests easier extraction of events for use in these systems. Pro Wishlist’s tracking feature is useful, but merchants should confirm how to export that data. If wishlist data is siloed, the long-term cost in missed reactivation opportunities can exceed the monthly app fee.

Maintenance and Growth Considerations

As stores scale, the wishlist touches multiple growth levers. Consider:

• Will wishlist data be used to seed loyalty rewards or referral incentives?
• Does the store need wishlist triggers for back-in-stock flows or personalized SMS?
• Are reports granular enough to feed merchandising decisions?

Single-purpose apps can be efficient at launch. But as retention strategies expand — adding loyalty, referral, and review programs — multiple single-function tools can create "app fatigue": overlapping features, conflicting integrations, data fragmentation, and stacking monthly costs.

Support, Community, and Trust

Smart Wishlist benefits from 81 public reviews and a 3.6 rating. That quantity of feedback allows merchants to identify common bugs, support turnaround patterns, and user satisfaction levels.

Pro Wishlist lacks public reviews; that absence increases the need for proactive validation. For merchants who place high value on community feedback and peer validation, Smart Wishlist will feel safer.

The Alternative: Solving App Fatigue with an All-in-One Platform

As merchants scale, the wishlist becomes one part of a larger retention puzzle: converting interest to purchase, turning purchases into loyalty, and transforming satisfied customers into promoters. Using separate single-purpose apps for wishlist, loyalty, reviews, and referrals can work early on, but the approach brings growing pains commonly called app fatigue.

App fatigue manifests as:

• Multiple monthly bills for single-purpose features.
• Fragmented customer data across vendor silos.
• Integration drift, where automated workflows break after an app update.
• Increased theme complexity and higher uninstall risk.

A different strategy is to consolidate retention tools into a single platform that centralizes data and reduces technical overhead. Growave follows a "More Growth, Less Stack" philosophy, combining wishlist functionality with loyalty, referrals, and reviews to help merchants focus on outcomes like retention and lifetime value rather than managing multiple vendors.

Why Consolidation Matters

Consolidating features reduces friction in three ways:

• Data consistency: Single-platform architecture avoids mapping fields between apps and keeps customer profiles unified.
• Lower maintenance: One integration point reduces theme edits and the risk that uninstalling one app will affect others.
• Better economics: Bundled pricing often delivers better value for money than multiple subscriptions for similar capabilities.

Merchants can evaluate consolidation by looking at how easy it is to use wishlist events across marketing channels. For example, when a shopper saves a product, can that event trigger a loyalty point opportunity, a back-in-stock email, or a referral prompt without custom engineering?

Growave’s Integrated Retention Suite

Growave combines multiple retention features in one suite, designed to reduce tool sprawl and increase lifetime value. The app is used by many merchants and shows 1,197 reviews with an average rating of 4.8, which signals broad adoption and positive experiences.

Key capabilities that matter to merchants:

• Loyalty and rewards programs that increase repeat purchases and average order value.
• Wishlist functionality that captures intent and can trigger cross-product workflows.
• Referrals and viral loops to acquire customers at lower CAC.
• Reviews and user-generated content tools to build social proof and conversion lift.
• VIP tiers to segment and reward high-value customers.

Growave supports integrations with many common marketing and support tools (e.g., Klaviyo, Omnisend, Gorgias, Recharge), and it has functionality geared toward enterprise users and Shopify Plus merchants, making it a flexible option as store needs evolve.

How Growave Solves Common Wishlist Limitations

• Centralized data flow: Wishlist saves become first-class events within the same platform powering loyalty and review automation, reducing the need to build cross-app connectors.
• Increased ROI per event: A wishlist save can trigger a tailored loyalty offer, a share-to-earn referral prompt, or a review request after purchase.
• Transparent service tiers: Growave provides multiple plans so stores can pick the level of customization and order volume that matches growth stage.

Merchants who want to evaluate consolidation should review plans and pricing to understand the economics. To compare cost/value in a practical way, it helps to run a simple exercise: total the monthly spend on wishlist + loyalty + reviews + referrals and compare it to an integrated plan’s price. For many merchants, consolidation is better value for money once more than one retention feature is needed.

Consolidate retention features into a single platform to simplify data and cut maintenance overhead.

Practical Ways Growave Integrates Wishlist Data

Growave lets merchants:

• Use wishlist events to seed loyalty points or trigger targeted campaigns.
• Pull product-saved data into user profiles for personalization.
• Combine wishlist saves with review requests to increase UGC capture for saved items.

For merchants considering a move from single-purpose wishlist apps, collecting wishlist data within a unified retention system reduces engineering work and enables faster A/B tests that mix rewards and review prompts.

Collect and showcase authentic reviews and display them alongside saved items to increase conversion confidence.

For Larger Merchants and Plus Stores

Growave includes features tailored for enterprise and Shopify Plus merchants, such as advanced customization, API & SDK support, and dedicated onboarding. These capabilities help align the retention stack with complex merchandising and loyalty strategies.

Merchants on Plus that need headless compatibility or checkout extensions can evaluate Growave’s higher-tier plans and enterprise features to ensure the wishlist integrates into broader architecture.

Explore solutions for high-growth Plus brands to see how wishlist and loyalty combine at scale.

Real-World Outcomes to Expect from Consolidation

Consolidation reduces time-to-value for new marketing campaigns because teams no longer need to coordinate across multiple vendors. It also reduces the number of potential failure points: fewer apps mean fewer compatibility issues when updating themes or Shopify runs platform changes.

For stores that move from a separate wishlist plus other single-function apps to an integrated platform, common results include:

• Higher repeat purchase rate due to linked loyalty incentives.
• Faster campaign setup using centralized event triggers.
• Lower total cost of ownership as multiple subscription fees are replaced by a bundled plan.

Compare how individual wishlist apps fit into that broader retention picture before committing to an extra monthly subscription that will later need to be bridged into loyalty and reviews.

How to Evaluate Growave for Your Store

• Review the feature matrix and map wishlist events to loyalty and referral rules.
• Use a test environment or request a demo to see how wishlist saves are surfaced in the dashboard.
• Compare pricing tiers against the combined cost of multiple single-purpose apps to calculate value-for-money.
• Read customer case studies to understand outcomes for merchants with similar order volumes and business models.

Customer stories from brands scaling retention provide use cases and outcomes to help validate expectations.

Compare plans and pricing to see whether consolidation is better value for money for the store’s growth path.

Migration Considerations: Moving From a Single Wishlist to an Integrated Stack

If a merchant decides to migrate from Smart Wishlist or Pro Wishlist to an integrated platform, key steps include:

• Exporting wishlist data and users from the existing app (confirm API/export format).
• Mapping saved-item records to customer profiles in the new system.
• Recreating triggers (e.g., back-in-stock emails, wishlist reminders) in the integrated platform.
• Testing visual placement and theme behavior in a staging environment.
• Scheduling an uninstall of the old app only after the new system runs in parallel.

Merchants that choose Smart Wishlist gain an advantage through API access, which simplifies export. For Pro Wishlist users, confirm with the developer whether a data export is available before uninstalling.

If assistance is needed, merchants can book a demo to review migration options and platform setup.

Cost Comparison: A Practical Worksheet

Merchants can estimate the total cost of ownership by summing:

• Monthly subscription for wishlist app (if using Smart Wishlist: $4.99/month).
• Monthly subscriptions for loyalty, reviews, referrals (if separate).
• Development and maintenance costs for integrations and theme changes.
• Cost of potential conversion loss during migrations or due to theme conflicts.

Many merchants find a bundled plan offers better value once two or more retention features are required. Evaluate both near-term budget and long-term strategic costs.

Evaluate pricing tiers and consolidation to compare monthly total cost of ownership against single-app approaches.

Support and Operational Readiness

Support responsiveness can impact launch timelines. Smart Wishlist has community feedback from 81 reviewers that can indicate typical support experiences. Pro Wishlist claims responsive support but lacks public reviews to validate response times and quality.

When assessing support:

• Ask whether support is via email, live chat, or phone.
• Confirm SLAs for paid plans and what’s included in basic tiers.
• Verify availability across time zones, especially for stores with global operations.

Growave’s plans offer varying levels of support, including priority and dedicated success managers at higher tiers, which simplifies onboarding for merchants migrating multiple capabilities into one platform.

Conclusion

For merchants choosing between Smart Wishlist and Pro Wishlist, the decision comes down to priorities:

• Choose Smart Wishlist if the goals are a fast, reliable wishlist with one-click saving, shareable lists, API access, clear pricing ($4.99/month), and a lightweight footprint with uninstall safety. The app’s 81 reviews and 3.6 rating give merchants a public record to evaluate real-world experiences.
• Consider Pro Wishlist if the priority is rapid, theme-native setup and an out-of-the-box view into most-saved products for merchandising, but be prepared to validate pricing, data export, and long-term support because the app currently has 0 reviews and no public pricing.

Both apps fill the single-purpose wishlist niche well, but neither replaces the strategic advantage of having wishlist analytics, loyalty, referrals, and reviews working together. For merchants aiming to grow retention and lifetime value without expanding a stack of single-focus apps, a unified solution can be better value for money.

Start a 14-day free trial to see how a unified retention stack accelerates growth.

For merchants who want to explore an integrated approach to wishlist, loyalty, reviews, and referrals, Growave makes it possible to consolidate retention features into one platform. The suite combines wishlist behavior with loyalty and rewards that drive repeat purchases and tools to collect and showcase authentic reviews, helping convert intent into repeat revenue. For merchants planning for scale or on Shopify Plus, explore the platform’s enterprise capabilities to reduce tool sprawl and centralize data flows.

Install Growave or review plans to compare the economics and operational simplicity with a consolidated stack: it’s possible to install Growave from the Shopify App Store or compare plans and pricing to see whether consolidation is the better value for money.

FAQ

Q: Which app is best for a small store that only needs basic wishlist functionality? A: Smart Wishlist is well-suited for stores that want a simple, budget-friendly wishlist with one-click saving, guest lists, and shareable lists for $4.99/month. Its API and clean uninstall behavior also reduce technical risk.

Q: Is Pro Wishlist a better fit for stores focused on merchandising and inventory priorities? A: Pro Wishlist’s tracking of most-saved products is specifically useful for merchandising decisions. However, because it has 0 public reviews and no published pricing, merchants should validate export options and support before implementing it as a core analytics source.

Q: How does an all-in-one platform compare to specialized single-purpose wishlist apps? A: An all-in-one platform reduces data fragmentation and maintenance overhead. Wishlist events become actionable across loyalty, referrals, and review flows without additional integration work. For many merchants, an integrated suite offers better value for money once multiple retention features are needed. Compare plans to evaluate whether consolidation reduces total monthly costs and technical complexity.

Q: If a merchant chooses Smart Wishlist but later wants loyalty and reviews, what are the migration considerations? A: Export wishlist data (via API or export) and map saved-item records to a new platform’s customer profiles. Recreate any automated triggers (e.g., wishlist reminders) inside the integrated platform, test in staging, and uninstall the old app only after full validation. If choosing a consolidated platform, review migration assistance options or request a demo to streamline the move.