SWishlist: Simple Wishlist vs. Stylaquin: An In-Depth Comparison

Introduction

Choosing the right app for a Shopify store is rarely just about a feature list. Merchants balance cost, design fit, technical constraints, and long-term growth strategies while avoiding tool bloat that fragments data and complicates workflows. Wishlists are a common entry point: they improve UX, reduce cart friction, and create signals for remarketing. However, not all wishlist tools are built the same.

Short answer: SWishlist: Simple Wishlist is an economical, high-rated option for merchants who want a focused, easy-to-install wishlist with multi-language support and clear pricing tiers. Stylaquin is a boutique solution that combines wishlist functions with a visual Look Book and Idea Board, suited to fashion and lifestyle stores that prioritize an engaging, discovery-driven shopping experience. For merchants looking to reduce app sprawl while gaining loyalty, review, referral, and wishlist functionality in a single product, an integrated retention platform like Growave often provides better value for money and long-term retention benefits.

This post provides a feature-by-feature, data-driven comparison of SWishlist: Simple Wishlist (SoluCommerce) and Stylaquin (Stylaquin Inc). The goal is to help merchants decide which app suits their immediate needs and budgets — and to clarify when it makes sense to consider an all-in-one retention platform instead.

SWishlist: Simple Wishlist vs. Stylaquin: At a Glance

Deep Dive Comparison

The comparison below breaks the two apps into tangible merchant concerns: core features, customization, pricing and value, integrations, analytics and data, support, and implementation considerations.

Features: Wishlist Core vs. Discovery-Focused Tools

Wishlist Functionality: Basics Every Merchant Needs

SWishlist: Simple Wishlist centers on the core wishlist behaviors merchants expect. It allows customers to add and remove favorites, share wishlists, and access saved items across sessions via an account-linked wishlist or local storage (details depend on implementation). The app lists explicit features:

• Seamless adding of favorites to wishlist
• Shareable wishlists for social or gifting
• Customization options to match store theme
• Multi-language storefront support (varies by plan)

Stylaquin also offers wishlist capability but places it inside a broader experience designed to increase time-on-site and product exploration. Key selling points include:

• A visual Look Book that surfaces curated collections and outfits
• A personal Idea Board where customers save looks rather than single SKUs
• Encouraged browsing with interactive product discovery elements
• Claims of improved SEO as session duration and return visits increase

For merchants who only need a reliable wishlist widget, SWishlist’s focused approach reduces risk: fewer moving parts mean fewer theme conflicts and a smaller surface for bugs. Stylaquin’s discovery elements can add meaningful engagement if the store’s catalog benefits from editorial-style presentation (fashion, interiors, curated gifting).

Sharing, Social Proof, and Gift Use Cases

SWishlist supports sharing wishlists with friends, which addresses common use cases: gift registries, social shopping, and peer recommendations. This feature is straightforward and directly tied to conversion: shared lists can send referral traffic into product pages.

Stylaquin’s Idea Board and Look Book implicitly amplify sharing by encouraging customers to save and promote curated looks. The visual nature may create stronger social proof on platforms like Instagram or Pinterest, particularly for fashion brands that rely on aspirational imagery. However, that benefit depends on the brand’s ability to produce or surface strong visual content.

Discovery and Merchandising Tools

This is where the apps diverge most:

• SWishlist: minimal merchandising tools beyond wishlist placement and customization. This simplicity is an advantage for merchants who don't need editorial overlays.
• Stylaquin: adds merchandising layers — Look Books, Idea Boards, and browsing features that prompt customers to view related products and full outfits.

Merchants must ask: is the goal to streamline a known shopping path (SWishlist) or to create browsing occasions that surface more SKUs per session (Stylaquin)?

Customization and Design Fit

Visual Integration with Store Theme

SWishlist emphasizes theme matching and offers free setup for up to two themes on its Free plan. Paid tiers increase language support and priority assistance. This suggests a practical onboarding model for stores that want the wishlist visually native to their theme.

Stylaquin claims to add features "without changing your theme." That promise is attractive, but visual integration depends on the complexity of the Look Book and Idea Board. Visual elements often require layout tweaks or editorial content to look native, and these adjustments may be manual.

Practical implications:

• SWishlist’s fewer components reduce the need for design work.
• Stylaquin may require richer images and layout support to realize its benefits.

Localization and Internationalization

SWishlist explicitly lists multi-language support across tiers: Free plan includes 2 languages; Basic expands to 7; Premium to 20 languages at storefront. For merchants selling in multiple regions or with multilingual audiences, this is a clear operational advantage.

Stylaquin does not list language support in the provided data. Merchants with global ambitions should confirm localization capabilities before committing.

Pricing and Value

Pricing is more than monthly fees; it is about predictable costs, commissions, and marginal value.

SWishlist Pricing Structure

SWishlist offers three documented plans:

• Free: 300 wishlist additions/month, 2 storefront languages, setup for up to 2 themes, 24–48h support.
• Basic ($5/month): 7,000 wishlist additions/month, 7 storefront languages, all Free features, faster support (12–24h).
• Premium ($12/month): Unlimited wishlist additions, 20 storefront languages, unlimited access to statistics, highest-priority support.

Value propositions:

• Predictable low-cost tiers with a generous ceiling at $12/month for unlimited activity.
• Clear differentiation based on usage (wishlist additions) and language needs.
• Good fit for stores that want low friction and consistent monthly cost.

Stylaquin Pricing Structure

Stylaquin uses a higher-priced subscription model with a success commission:

• Basic: $29/month + 5% commission on extra sales driven by Stylaquin.
• Shopify: $49/month + 5% commission on additional sales driven by Stylaquin.
• Advanced: $99/month + 5% on new revenue driven by Stylaquin.
• Shopify Plus: $199/month + 5% commission on extra sales.

Value considerations:

• Higher base cost and additional variable cost tied to incremental revenue.
• Success-fee model aligns incentives: Stylaquin gets paid when it drives additional sales. For merchants with strong attribution and conservative estimates of uplift, this might be attractive.
• Merchants must be confident in tracking and attributing incremental sales to Stylaquin to evaluate true ROI.

Which Model Is Better Value?

• For stores with limited budget and straightforward wishlist needs, SWishlist provides better value for money due to low predictable pricing and generous upper-tier allowances.
• For visual-first brands that can credibly measure revenue uplift from discovery features, Stylaquin’s commission model aligns costs with results — but merchants should confirm attribution methodology and margin impacts.

Integrations and Technical Compatibility

API and Ecosystem

SWishlist lists an API and offers standard storefront integration. An API is valuable for developers who want to:

• Sync wishlist data to CRM or email platforms.
• Trigger lifecycle emails when wishlist items go on sale.
• Integrate with custom storefront experiences or headless setups.

Stylaquin’s provided data does not list explicit integrations or an API. Its visual features may sit on top of the storefront without deep back-end integrations. This is an important distinction:

• Developers and stores using Klaviyo, Omnisend, or backend automation will likely find SWishlist easier to integrate programmatically.
• Stylaquin’s approach might require custom work or manual exports if robust automation is needed.

Checkout and POS Considerations

Neither app lists direct checkout or POS integrations in the provided data. Merchants who require wishlist-to-cart persistence across channels should ask each vendor about checkout and POS compatibility. For high-growth stores using multiple channels, verify whether wishlist items can be migrated into orders or captured in customer profiles.

Analytics, Attribution, and Measurement

Data Accessibility

SWishlist’s Premium tier includes "Unlimited access to all statistics," indicating a paywall for analytics. For merchants focused on quantifying wishlist-to-purchase conversion, that matters — basic plans cap additions and might limit insights.

Stylaquin asserts improved SEO via longer sessions and repeat visits, but the data provided does not specify which analytics are available. The 5% commission model suggests Stylaquin will present performance metrics to justify charges, but merchants should confirm:

• How is incremental revenue attributed?
• What reporting granularity is provided (session, user-level, product-level)?
• Are exports available for running custom analyses?

Attribution Challenges with Discovery Tools

Visual discovery tools can create lift, but attribution is inherently noisy. Longer session duration correlates with engagement but does not always equal incremental purchases. Merchants must demand transparent attribution windows, baseline sales definitions, and the ability to reconcile vendor reports with internal analytics.

Support, Onboarding, and Reliability

Response Times and Support Tiers

SWishlist specifies support SLA by plan: Free support within 24–48 hours, Basic within 12–24 hours, Premium with top priority. That clarity helps merchants choose based on how critical the wishlist is to operations.

Stylaquin’s support terms are not outlined in the provided data. Merchants should request onboarding details, expected response times, and any implementation assistance, particularly given the visual nature of the app which may require setup help.

Review Counts and Social Proof

• SWishlist: 106 reviews with a 4.9 rating — strong social proof and a broader user base to learn from.
• Stylaquin: 3 reviews with a 5.0 rating — perfect rating but limited sample size, which makes it harder to gauge consistency across stores.

Review volume matters: a high rating with a low review count may reflect early-stage customers or a niche user base; a large number of reviews at a slightly lower rating offers more confidence in consistent performance.

Performance, Scalability, and Theming Conflicts

Theme Conflicts and Maintenance Overhead

Lightweight wishlist widgets are typically less likely to conflict with themes. SWishlist’s emphasis on simple wishlist functionality and free setup suggests fewer long-term maintenance issues.

Stylaquin’s more interactive widgets can increase the risk of CSS and JavaScript conflicts, especially on highly customized themes. For merchants with a complex front-end or headless storefront, ask both vendors about:

• Known theme compatibility list
• Conflict resolution policies
• Testing environments for new releases

Scalability

SWishlist’s Premium plan offering unlimited wishlist additions indicates readiness for larger catalogs and traffic spikes. Stylaquin’s plans scale in price — merchants must evaluate marginal costs as traffic and engagement increase.

Privacy, Data Ownership, and Compliance

Both apps handle customer interaction data. Merchants should verify:

• Who owns wishlist data and how it can be exported
• Data retention policies and GDPR/CCPA compliance
• How personally identifiable information (PII) is stored and protected

SWishlist’s API suggests better data portability. Stylaquin should be asked how customer actions and content (e.g., saved looks) are stored and whether exports are available.

Use Cases and Merchant Profiles: Which App Fits Which Store?

Bulleted merchant profiles summarize where each app makes sense.

SWishlist: Simple Wishlist is a solid fit for merchants who:

• Need a low-cost, reliable wishlist widget without added discovery features
• Operate multilingual stores and require flexible language support
• Prefer predictable flat monthly pricing
• Want an API for integrations with email or CRM systems
• Value quick, low-friction installation and minimal theme work

Stylaquin is better suited to merchants who:

• Run fashion, beauty, or lifestyle catalogs where visual outfits and editorial curation drive sales
• Invest in content (lookbooks, editorials, styled photography) that benefits from an integrated visual experience
• Expect and can measure incremental revenue from discovery tools, justifying a success-fee commission
• Are comfortable with a higher monthly base price and a variable cost tied to results

Migration, Implementation, and Maintenance

Migration considerations vary:

• SWishlist: Straightforward installation and setup; free plan covers basic needs and two theme setups, which reduces initial friction.
• Stylaquin: Likely requires content creation, Look Book curation, and more hands-on theme or asset management. Expect longer onboarding for optimal results.

Maintenance overhead:

• SWishlist: Lower maintenance once configured.
• Stylaquin: Ongoing visual updates and editorial inputs will be needed to keep Look Books fresh.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve narrow problems well, but as stores scale, tool sprawl becomes a real cost. App fatigue appears as:

• Fragmented customer data across multiple vendors
• Multiple billing lines and variable fees
• Integration and migration complexity
• Inconsistent UX across different features (loyalty panel vs. wishlist vs. reviews)
• Increased development time to tie features together

An integrated retention platform addresses these issues by consolidating features that drive customer lifetime value: loyalty and rewards, referrals, reviews, wishlist, and VIP tiers. Growave’s positioning — "More Growth, Less Stack" — is designed around this idea: give merchants a single system for retention features so long-term growth is measured and managed in one place.

What an Integrated Approach Solves

• Unified customer profiles with wishlist, reward points, referral status, and review history available in one place
• Consistent styling and UX across loyalty, wishlist, and review touchpoints
• Fewer integration touchpoints with email and CRM tools, reducing engineering effort
• Consolidated billing and potentially lower total cost of ownership compared to maintaining multiple single-purpose apps

For merchants evaluating whether to continue adding point solutions or to consolidate, it helps to compare end-state outcomes: reduction in tool sprawl, higher retention, better LTV, and simplified operations.

Growave’s Value Proposition: More Growth, Less Stack

Growave combines loyalty, referrals, reviews & UGC, wishlist, and VIP tiers into one platform, enabling merchants to build programs that increase repeat purchases and customer engagement. Key aspects to consider:

• Program breadth: loyalty and rewards, referral campaigns, reviews automation, wishlist, VIP tiers — these features work together to raise customer lifetime value.
• Integrations: Growave integrates with major tools used by merchants and enterprise workflows, reducing custom integration work.
• Enterprise support: Plans and services tailored to SMBs through to Shopify Plus merchants.

See Growave’s pricing to understand how consolidation impacts cost across features and tiers: merchants can compare combined plan benefits and choose the cadence that fits their growth stage (compare plans and features). For stores on Plus tier or with complex needs, review solutions for high-growth Plus brands and enterprise-level support (solutions for high-growth Plus brands).

Feature Mapping: How Growave Re-creates Wishlist + More

• Wishlist: Native wishlist features that integrate with loyalty prompts (e.g., reward points for wishlist actions) and customer profiles.
• Loyalty & Rewards: Customizable loyalty programs that drive repeat purchases and increase average order value. Merchants can build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Automate review collection and showcase social content to improve conversion with real user content. Merchants can collect and showcase authentic reviews.
• Referrals & VIP Tiers: Turn advocates into acquisition engines and reward high-value customers with tiers and exclusive campaigns.

These features are not isolated: they are designed to work together. For example, a merchant can reward points for writing reviews, grant VIP access for repeat purchases, and remind customers of wishlist items with targeted referral campaigns.

Practical Benefits for Merchants

• Fewer apps to maintain and fewer style conflicts across the storefront
• Centralized analytics that show how loyalty, wishlist, and reviews combine to lift revenue
• Predictable billing that can compare directly to the combined cost of multiple single-purpose apps

Merchants looking to consolidate retention features can start by comparing the financial and operational differences: use this page to compare plans and see cost implications and to install from the Shopify App Store to test in a live environment.

Real-World Proof Points and Resources

To learn how other merchants solved app sprawl and improved retention with a single platform, explore customer stories and inspiration. These case studies show practical implementations and outcomes: customer stories from brands scaling retention. For merchants who need a walkthrough of how consolidation works for their store, book a demo to see the platform in context: Book a personalized demo to see how an integrated retention stack accelerates growth.

(That sentence is a targeted call-to-action for merchants who prefer a guided evaluation.)

How Growave Compares on the Key Dimensions

Below is a quick mapping of concerns raised earlier and how an integrated platform responds.

• Predictable Pricing: Consolidate multiple monthly subscriptions into a single plan. Evaluate plans on consolidated pricing tiers.
• Attribution and Analytics: Single system aggregates wishlist, rewards, and review data for clearer attribution of retention-driven revenue.
• Theming & UX Consistency: Native suite provides consistent design patterns across features.
• Global & Enterprise Readiness: Offerings include support for multi-language stores, checkout extensions, and Shopify Plus integrations (solutions for high-growth Plus brands).
• Reduced Maintenance: One vendor for feature updates, security, and compliance.

Growave’s App Store listing provides a hands-on way to install the suite and test features in a sandbox store: install Growave from the Shopify App Store.

When an All-in-One Is Not the Right Choice

Consolidation is powerful, but not always necessary:

• If a merchant needs a single lightweight widget and no other retention features, a focused app like SWishlist can be more cost-effective initially.
• If a merchant’s brand experience is entirely bespoke and demands a custom-built editorial system, a boutique vendor or fully custom solution may still be required.
• Some merchants prefer paying only for the one feature that matters today and plan to adopt other retention tactics later.

For many merchants, though, the operational and strategic benefits of consolidation outweigh the upfront investment of switching.

Practical Decision Framework: How to Choose Between SWishlist, Stylaquin, and an Integrated Platform

This framework helps merchants decide which path to take based on goals and constraints.

• If the immediate objective is a low-cost wishlist with minimal maintenance:
  • Choose SWishlist for predictable pricing, strong reviews (106 reviews, 4.9 rating), multi-language support, and API access.
• If the goal is to create a visual, editorial shopping experience that increases session time and discovery:
  • Choose Stylaquin if the catalog benefits from Look Books and Idea Boards and the merchant can measure incremental revenue to justify the commission model.
• If the medium- or long-term strategy includes building retention loops (repeat purchases, referrals, reviews, VIPs) and reducing the number of apps:
  • Consider an integrated retention platform to simplify operations, centralize data, and align cross-functional programs.

Merchants should run a short proof-of-concept where possible:

• For SWishlist: test on a subset of themes and languages, monitor wishlist-to-cart conversion, and evaluate uplift.
• For Stylaquin: create a pilot Look Book with best-selling products, track session duration and conversion rates, and carefully attribute incremental sales before scaling.
• For an integrated platform: test a combined campaign (e.g., reward points for wishlist saves + automated wishlist reminders) and measure changes in repeat purchase rate.

Implementation Checklist

Before installing either app, confirm the following:

• Integration needs: Does the app expose an API or prebuilt integrations with email, CRM, or analytics platforms?
• Theme compatibility: Test in a staging environment; confirm free setup or onboarding assistance.
• Data portability: Can wishlist data be exported or owned by the merchant?
• Attribution: For commission models, request a clear definition of “incremental sales” and reporting cadence.
• Support expectations: Are SLA times acceptable for business operations?

Addressing these questions early prevents surprises and ensures smoother rollout.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Stylaquin, the decision comes down to the immediate business need:

• SWishlist: Simple Wishlist is the better choice for merchants who need a focused, low-cost wishlist solution with strong social proof (106 reviews, 4.9 rating), multi-language support, and predictable monthly pricing.
• Stylaquin is best for fashion and lifestyle brands that want to invest in visual merchandising and discovery, and that can accurately attribute additional sales to justify a commission-based model.

That said, many merchants eventually face the limits of single-purpose apps—fragmented data, multiple bills, and integration overhead. An integrated retention platform reduces tool sprawl and aligns wishlist functionality with loyalty, reviews, referrals, and VIP tiers to optimize customer lifetime value. Learn how consolidating retention features can reduce complexity and increase repeat purchases by reviewing Growave’s plans and how they map to retention goals (compare plans and features). For a guided evaluation tailored to store needs, book a personalized demo to see how an integrated retention stack accelerates growth.

Start a 14-day free trial to see how a unified retention stack reduces tool sprawl and improves long-term retention. (Explore plan options and start your trial)

FAQ

How do SWishlist and Stylaquin differ in terms of pricing and predictability?

SWishlist uses a predictable flat monthly pricing model with tiers keyed to wishlist additions and language support (Free, $5, $12). This makes budgeting simple. Stylaquin charges higher monthly fees and adds a 5% commission on incremental revenue driven by the app, which aligns cost with performance but requires precise attribution and can be less predictable.

Which app is better for multilingual storefronts?

SWishlist explicitly supports multiple storefront languages across tiers (2 languages on Free, 7 on Basic, 20 on Premium). Stylaquin’s documentation does not list language support in the provided data, so merchants with multilingual needs should confirm localization capabilities before adopting Stylaquin.

How does an all-in-one retention platform compare to specialized apps?

An all-in-one platform centralizes wishlist, loyalty, referrals, reviews, and VIP tiers into a single system. This reduces tool sprawl, consolidates customer data, and simplifies integrations with email and analytics platforms. For merchants planning growth beyond a single feature, integrated platforms often offer better long-term value for money and clearer attribution of retention-driven revenue. For a side-by-side cost and feature comparison, merchants can review consolidated plans to see how a single platform compares to multiple specialized apps (compare plans and features).

If a merchant wants to test before committing, what’s the recommended approach?

• For SWishlist: Start on the Free or Basic tier and monitor wishlist additions, wishlist-to-cart conversions, and required customizations. Verify theme compatibility and API access if integrations are needed.
• For Stylaquin: Run a short pilot Look Book with curated imagery, measure session duration and conversion lifts, and establish baseline sales metrics to evaluate the 5% commission.
• For an integrated solution: Run a combined campaign (e.g., reward points for wishlist saves + wishlist reminders + review requests) and compare the cost and operational complexity against running separate single-purpose apps. Growave’s resources and case studies can help visualize combined program outcomes (customer stories from brands scaling retention).