SWishlist: Simple Wishlist vs. Pro Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision that can have outsized impact. Wishlists help capture shopper intent, reduce cart abandonment, and surface demand signals for merchandising and marketing. Yet merchants face hundreds of options in the Shopify App Store and developer marketplaces, each promising similar outcomes but varying widely in features, support, and long‑term value.

Short answer: SWishlist: Simple Wishlist is an attractive option for merchants who want a focused, polished wishlist with tiered pricing and clear usage limits; Pro Wishlist offers a simple, quick-install option but lacks published reviews or pricing transparency. For stores that want growth while avoiding tool sprawl, a combined retention platform like Growave often represents better long-term value.

The purpose of this article is to provide an in-depth, feature-by‑feature comparison of SWishlist: Simple Wishlist (by SoluCommerce) and Pro Wishlist (by Devmont Digital). The analysis examines core functionality, pricing and value, integrations, support, and merchant fit. It finishes by explaining how an integrated retention platform can address the limits of single-purpose wishlist apps and reduce the number of tools required to retain customers.

SWishlist: Simple Wishlist vs. Pro Wishlist: At a Glance

Feature Comparison

Core Wishlist Functionality

Saving and Managing Items

SWishlist emphasizes persistent wishlists that customers can manage over time. Features highlighted in the app description include seamless "add to wishlist" interactions, the ability to curate favorites, and multi-theme setup. The app explicitly details usage limits per plan (e.g., 300 additions on the Free plan, unlimited on Premium), which helps merchants predict behavior-based costs.

Pro Wishlist markets quick setup and the ability for customers to bookmark items. The description suggests basic wishlist CRUD (create, read, update, delete) behavior is present, plus tracking of the most-saved products. However, with no published reviews and no explicit technical details in the listing, the depth of management tools (e.g., multiple lists per user, list naming, product variation handling) is not transparent.

Practical takeaway for merchants:

• Choose SWishlist when predictable limits, usage reporting, and documented plan limits matter.
• Consider Pro Wishlist only if the store needs a minimal wishlist widget and testing can be done risk‑free (but merchant due diligence is recommended before committing).

Sharing and Social Features

Sharing wishlists can drive referrals and social proof. SWishlist describes the ability to share lists with friends, implying email or social links and a user-facing page or URL for each list. Pro Wishlist mentions tracking saved products but does not explicitly describe sharing options in the available description.

Merchants that plan to leverage wishlists for gift-buying seasons or influencer campaigns will want a clear, documented sharing workflow and customizable share messaging—SWishlist provides more transparency here.

Guest Wishlist & Login Requirements

Pro Wishlist explicitly calls out a guest wishlist feature that allows customers to save without creating an account. That lowers friction and can increase adoption for first-time visitors. SWishlist’s public description does not explicitly mention guest wishlist behavior; merchants should verify whether wishlists are tied to customer accounts or stored via cookies/local storage when testing.

Operational note:

• Guest wishlists increase initial engagement but can reduce cross-device persistence unless backed by an email capture or account association. Merchants must decide which behavior aligns with their retention strategy.

Customization and Theming

SWishlist states "Customize everything to perfectly match your store" and offers free setup for up to two themes on the Free plan. The Premium tier expands language support and analytics access. This suggests a stronger focus on store appearance consistency and multi-language storefronts.

Pro Wishlist touts "seamless integration with your Shopify theme" and setup in under five minutes, which implies a simple embed or theme block that respects theme styles. Without screenshots, previews, or demos included in the public listing, merchants will need to test how customization and CSS overrides behave on their theme.

Recommendation:

• For stores with heavily bespoke themes or multi-language storefronts, SWishlist’s explicit language support and setup promise may be an advantage.
• For stores using standard themes and seeking a plug-and-play solution, Pro Wishlist might be faster to deploy—if the app functions as described.

Analytics & Insights

SWishlist lists "unlimited access to all statistics" on the Premium plan, indicating there are built-in analytics for wishlist additions and possibly conversions from wishlists. The Basic plan offers more additions and more languages than the Free plan, but detailed metrics are reserved for higher tiers.

Pro Wishlist claims the ability to "track the most-saved products to stay ahead of inventory trends." That suggests at least a basic popularity or report view, but the depth of metrics (conversion rates from wishlist to purchase, email capture from wishlists, per-customer wishlist behavior) is not disclosed.

Merchants that use wishlist analytics to inform replenishment, merchandising, and email flows will benefit from explicit metrics and exportable data—an area where SWishlist’s Premium plan is clearer.

Multi-language and Internationalization

SWishlist offers defined language support by plan:

• Free: 2 storefront languages
• Basic: 7 storefront languages
• Premium: 20 storefront languages

This tiered approach is useful for stores targeting multiple locales with different content. Pro Wishlist does not state multi-language support, which could be a blocker for international merchants.

Best practice:

• If the store targets multiple markets, prioritize apps that document multilingual support and test localized labels and emails.

Performance, Loading, and Technical Footprint

SWishlist lists "Works With: API", suggesting an available API for customization or server-side integrations. APIs enable deeper integration with backend systems, customer databases, and order workflows.

Pro Wishlist’s public data does not include how it works technically. Merchants should be cautious with unlisted or opaque technical details because performance (script weight, render-blocking behavior) matters on mobile where speed correlates with conversion.

Because wishlist widgets commonly add front-end scripts, evaluate:

• Script size and asynchronous loading
• Theme compatibility and fallback behavior if a script fails
• Impact on core web vitals and checkout flow

Mobile & Theme Compatibility

Both apps promise theme integration. SWishlist’s explicit setup support for themes (free setup up to 2 themes) might reduce integration time and surprises. Pro Wishlist’s "setup in under 5 minutes" promise may hold for standard themes but could require custom work on heavily customized stores.

Merchants with custom or headless storefronts should request technical documentation or a staging install to validate cross-device behavior.

Pricing & Value

SWishlist Pricing Breakdown

SWishlist publishes three clear plans:

• Free
  • 300 wishlist additions per month
  • 2 storefront languages
  • Free setup for up to 2 themes per store
  • Support within 24–48 hours
• Basic — $5 / month
  • 7,000 wishlist additions per month
  • 7 storefront languages
  • All features in Free plan
  • Support within 12–24 hours
• Premium — $12 / month
  • Unlimited wishlist additions
  • 20 storefront languages
  • Unlimited access to all statistics
  • Fastest support; top priority

These tiers give merchants clear scaling paths: small stores can test on the Free plan, growth-stage stores may prefer Basic for broader usage, and larger or multi-language businesses can upgrade to Premium for unlimited additions and analytics.

Transparency in limits (wishlist additions) helps merchants estimate cost per stored intent and compare to uplift in purchases or email captures.

Pro Wishlist Pricing

Pro Wishlist does not publish pricing or plan details in the provided data. The absence of published pricing makes it difficult for merchants to evaluate cost predictability and to compare head-to-head on value. Unknown pricing forces merchants to request quotes or install the app and rely on any free trial for validation.

Pricing transparency considerations:

• Predictable, documented pricing simplifies ROI modeling.
• Hidden costs (per-addition or per-customer fees) can erode margins as usage increases.

Comparing Value for Money

SWishlist’s pricing is highly affordable and clearly structured. For merchants evaluating value for money:

• The Free and Basic tiers enable low-risk testing.
• The Premium tier brings analytics and unlimited usage at $12/month, which is modest for the potential revenue uplift from captured shopper intent.

Pro Wishlist’s value proposition cannot be evaluated fully without pricing and usage caps. If Pro Wishlist is free with no published limits, it might be high value; if it uses per-addition billing with steep rates, it could be costly at scale. Merchants must confirm pricing and support SLAs before adopting.

Operational advice:

• Pilot wishlist implementations in a controlled campaign to measure conversion uplift, then compare the added revenue to the subscription cost.
• Factor integration and support time into the total cost of ownership—free apps can cost more in development time.

Integrations & Extensibility

Native Integrations and API Access

SWishlist states it "Works With: API," indicating possibilities for data export, back-end syncing, or building custom triggers (e.g., adding a wishlist event to Klaviyo or other ESPs). API access matters when merchants want wishlist events to feed automations like back-in-stock flows or targeted emails based on saved items.

Pro Wishlist does not list integrations publicly. Lack of integration details can be acceptable for stores that only need front-end functionality, but it limits the wishlist’s usefulness in automated retention programs.

For merchants building omnichannel or automation-led retention, integration capability is a decisive criterion.

Third-Party Systems (ESP, CRM, Replenishment)

Neither app lists direct connectors to specific platforms like Klaviyo or Recharge in the provided data. Merchants who rely on these systems should validate whether:

• The wishlist sends events to an ESP for abandoned wishlist or reminder emails.
• Product-save events can be exported to a spreadsheet or dashboard for merchandising decisions.
• The wishlist can power back-in-stock alerts or priority reservation flows.

If integration is critical, a platform that documents connectors—or provides an API and proven case studies—reduces risk.

Extensibility for Developers

SWishlist’s API suggests a developer-friendly approach for custom workflows. Pro Wishlist’s lack of technical details implies merchants will need to rely on existing features or request custom work from the developer.

A guildline:

• Ask for documentation, sample API calls, and example webhook payloads before selecting an app where deep integration is expected.

Installation, Setup & Support

Onboarding and Time to Launch

SWishlist offers "free setup up to 2 themes per store" on the Free plan, which indicates hands-on help for initial installs. That lowers the barrier for non-technical merchants.

Pro Wishlist promises setup in under 5 minutes with seamless theme integration. Quick installs can be useful, but installations that are too fast can hide edge-case issues on complex themes.

Merchants should trial installs in a staging environment to validate theme compatibility and branding.

Support Levels and SLAs

SWishlist specifies support response windows by plan:

• Free: 24–48 hours
• Basic: 12–24 hours
• Premium: top priority / fastest support

These documented support expectations help merchants choose a plan aligned with their operational tempo.

Pro Wishlist claims "responsive customer support for timely technical assistance" but offers no SLA or response time. Merchants should request support policies and contact options (email, chat, phone) before relying on the tool for high-traffic periods.

Documentation & Community Resources

Clear documentation and sample setups reduce time-to-value. SWishlist’s public description suggests configuration guidance through its setup offering. Pro Wishlist’s documentation availability is not clear.

Merchants may prefer vendors that provide:

• Knowledge base articles with code snippets
• FAQs for common theme conflicts
• Demo videos or staging installs

Security, Data Ownership & Privacy

Wishlist apps capture intent data and may store emails or customer identifiers. Merchants should confirm:

• Where wishlist data is stored (vendor servers vs. Shopify metafields)
• Data retention policies and export options
• Compliance with privacy regulations (e.g., GDPR) for EU shoppers

SWishlist’s API suggests control over data flows; merchants should request data export samples and retention policies. Pro Wishlist’s lack of public detail requires direct inquiry on data storage and deletion policies.

Operational checklist:

• Verify whether wishlist data is included in store exports or accessible via the Shopify admin
• Confirm that customer data can be deleted on request to stay compliant with privacy laws

Merchant Outcomes & Metrics

Wishlist adoption should be judged on the business outcomes it enables, not the feature list alone. Key metrics to track include:

• Wishlist additions per visitor and additions per product
• Conversion rate of wishlisted items to purchases
• Average order value for customers who used wishlists
• Repeat purchase rate and customer lifetime value for customers who use wishlists
• Revenue influenced by wishlist-driven campaigns (e.g., "Your saved item is on sale" email)

SWishlist’s Premium plan promises analytics that support these metrics. Pro Wishlist lists the ability to track most-saved products, which is useful for inventory prioritization but may not extend to conversion tracking.

Advice:

• Implement UTM tracking and unique coupon codes for wishlist-driven campaigns to attribute revenue accurately.
• Use A/B testing (enable wishlist vs. no wishlist for a user segment) to quantify impact on conversion and retention.

Pros and Cons Summary

SWishlist: Simple Wishlist (SoluCommerce)

• Pros:
  • Clear plan structure with usage limits and multi-language support
  • Published rating: 4.9 from 106 reviews (indicates positive merchant experiences)
  • API access for integrations and developer extensibility
  • Free setup assistance for up to 2 themes
  • Support SLAs that scale by plan
• Cons:
  • Deeper analytics and multi-language caps require Premium plan
  • Some merchants may outgrow simple wishlist-only functionality and still need other retention tools

Pro Wishlist (Devmont Digital)

• Pros:
  • Emphasizes quick setup and seamless theme integration
  • Guest wishlist feature reduces friction for first-time users
  • Mentions tracking of most-saved products for merchandising insight
• Cons:
  • No public reviews or ratings (0 reviews, 0 rating), which creates unknowns about reliability
  • No published pricing or plan details in available data
  • Integrations, data exports, and support SLAs are not documented publicly

Which App Is Best For

• SWishlist is best for merchants who want:
  • A documented pricing and support structure
  • Multi-language storefront support and plan-based usage limits
  • API access for deeper integrations and predictable scaling
• Pro Wishlist may be appropriate for merchants who want:
  • A minimal, fast-to-install wishlist that supports guest saves
  • A lightweight feature set and quick deployment for testing conceptually
• Neither app is a full retention stack. Merchants who want to use wishlists as one part of a broader retention strategy (loyalty, reviews, referrals, VIP tiers) should consider an integrated solution to reduce tool sprawl and unify customer data.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often start with a collection of single-purpose apps: a wishlist here, a review widget there, and a loyalty app to reward repeat buyers. Over time, this creates "app fatigue"—too many billing lines, overlapping features, inconsistent customer experiences, and fragmented data that makes reporting and automation difficult.

An integrated platform aims to solve those problems by combining multiple retention functions into a single, coherent stack. This reduces maintenance, lowers integration costs, and centralizes customer identity and behavior data.

Growave’s value proposition—More Growth, Less Stack—follows this exact idea. Rather than adding a separate wishlist plus standalone loyalty and reviews tools, Growave offers a unified suite that covers wishlist, loyalty & rewards, referrals, reviews & UGC, and VIP tiers. That unified approach enables cross-feature use cases like rewarding customers for submitting reviews or sharing their wishlist with a referral code.

For merchants evaluating an integrated approach, consider the following benefits:

• Centralized customer profiles that combine wishlist activity with loyalty points and review history. This enables smarter segmentation and more relevant rewards.
• Single billing and a consistent support relationship rather than juggling multiple vendors.
• Fewer performance trade-offs from multiple front-end scripts and more coherent theme integration.

To review pricing and choose a plan that fits business size and needs, merchants can examine options to consolidate retention features. For merchants who prefer to test an integrated stack before committing, Growave offers plans and a free trial to evaluate the full suite.

Growave includes enterprise-grade features that matter as stores scale:

• Customizable loyalty programs and VIP tiers that increase lifetime value
• Referral campaigns to incentivize word-of-mouth
• Review automation and UGC collection to boost conversion rates
• Wishlist functionality that ties directly into rewards and referral behaviors

For detail on the loyalty engine and reward mechanics, merchants can browse solutions for building loyalty and rewards that drive repeat purchases. This documentation explains program rules, point earning triggers, and redemption flows.

Growave also supports review collection and display features for social proof. Merchants interested in strategies for authentic product feedback can find guidance on how to collect and showcase authentic reviews. That capability ties directly to wishlist behavior: when a customer saves an item, targeted review prompts and incentives can be sent later to encourage trust-building content.

Concrete operational advantages of an integrated stack:

• Single customer identity: Wishlist saves, review submissions, referral actions, and loyalty transactions are attributed to one profile. This enables richer personalization and cross-feature incentives.
• Cross-promotional mechanics: Reward customers for converting wishlist items with points or VIP access to accelerate purchase.
• Cohesive reporting: Measure retention, LTV, and revenue influenced across all retention channels in one place rather than stitching multiple dashboards.

Merchants exploring Growave can also read customer examples to see how brands use a single platform to scale retention. The page with customer stories from brands scaling retention provides real-world examples and inspiration for program design.

For merchants on Shopify Plus or with advanced technical requirements, there are solutions tailored to high-growth and enterprise needs. Details on those capabilities and checkout extensions are available for stores seeking solutions for high-growth Plus brands.

Book a personalized demo to see how an integrated retention stack improves retention.
(That sentence is a focused, explicit call to action to request a demo.)

Growave is published on the Shopify App Store, enabling easy install and review by merchants who prefer the app-store-first route. Stores can install directly from the Shopify App Store and begin the onboarding process with built-in walkthroughs and integrations.

Why the integrated approach often delivers better long-term value:

• A single platform reduces duplicate features and inconsistent UX.
• Integrated data lets merchants build more sophisticated automations that increase LTV.
• Support and account management are centralized, streamlining troubleshooting and success planning.

From a cost perspective, while entry pricing may be higher than a single-purpose wishlist app, the total cost of ownership is often lower when factoring in replaced subscriptions, saved development hours, and incremental revenue from combined features. Merchants can evaluate pricing tiers and determine the most cost-effective plan using the option to consolidate retention features.

For merchants who prefer to try quickly via the Shopify ecosystem, the Growave listing on the App Store provides another path to adoption and evaluation. To install or review feature details, merchants can install directly from the Shopify App Store.

Implementation Scenarios and Recommendations

Below are practical recommendations for different merchant profiles to choose between a single-purpose wishlist app or an integrated platform.

• Small store testing wishlist functionality on a budget:
  • Start with SWishlist’s Free plan to validate whether wishlist interactions lead to conversions.
  • Measure wishlist-to-purchase conversion and the number of wishlist saves per visitor.
  • If wishlist activity is low or not converting, iterate on placement and messaging before upgrading.
• Fast-moving merchant needing quick guest captures and low friction:
  • Use Pro Wishlist if the primary goal is to capture ephemeral intent quickly and the team can tolerate limited analytics and uncertain support expectations.
  • Validate cross-device behavior and persistence for guest saves.
• Growing store that wants wishlist plus promotional mechanics:
  • Adopt SWishlist Premium if the primary goal is wishlist analytics and multi-language support and the store can manage reviews and loyalty with separate apps.
  • Consider an integrated platform like Growave when loyalty, referrals, and reviews should be tied directly to wishlist behavior to maximize LTV.
• Enterprise or Shopify Plus merchants:
  • Evaluate integrated platforms with checkout-level extensions, API access, and a dedicated success flow. Growave provides enterprise features, checkout extensions, and dedicated launch plans for high-growth storefronts. For details, review options for solutions for high-growth Plus brands.

Migration and Integration Considerations

If a merchant decides to move from a single-purpose wishlist app to an integrated platform, important considerations include:

• Data migration: Can wishlist entries and customer associations be exported and imported into the new platform?
• Retaining URLs: If wishlists are shareable URLs, ensure those links remain accessible or are redirected to avoid broken shared links.
• Automation continuity: Map existing automations (e.g., wishlist reminder emails) to equivalent triggers in the new platform.
• Theme and UX parity: Recreate the look and feel of the wishlist in the new system to preserve user familiarity.

Growave and similar platforms provide migration support in many cases. Merchants should request migration timelines and data retention details before scheduling a switch.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Pro Wishlist, the decision comes down to clarity and risk tolerance. SWishlist offers transparent pricing, documented usage limits, multi-language support, API access, and a strong rating (106 reviews with a 4.9 average), which makes it a reliable choice for stores that want a predictable, scalable wishlist with clear support expectations. Pro Wishlist promises a fast install and guest wishlist capability but lacks public reviews, rating data, and published pricing—introducing uncertainty for merchants who require predictable billing and support.

Neither single-purpose app replaces the strategic benefits of an integrated retention stack. For stores that want to increase retention, raise LTV, and reduce the operational overhead of multiple subscriptions, a unified platform can be more cost-effective over time. Growave’s "More Growth, Less Stack" approach bundles wishlist, loyalty & rewards, referrals, reviews & UGC, and VIP tiers into one platform so merchants can consolidate tools and centralize customer data. Merchants can compare plans and begin evaluating the integrated approach by choosing to consolidate retention features.

Start a 14-day free trial to see how a unified retention stack accelerates growth.
(That sentence is a direct hard call to action to begin the trial.)

Merchants who prefer to install through Shopify can also install directly from the Shopify App Store and test the full suite in a familiar environment.

By aligning wishlist behavior with rewards, referrals, and reviews, merchants can turn casual intent into measurable revenue and stronger, longer customer relationships.

Frequently Asked Questions

Q: How does SWishlist compare to Pro Wishlist in terms of reliability and social proof?
A: SWishlist has an established track record with 106 public reviews and a 4.9 rating, which signals consistent merchant satisfaction. Pro Wishlist has no published reviews or ratings in the provided data, which adds uncertainty—merchants should conduct a staging install and request references before committing.

Q: Which app is better for international or multi-language stores?
A: SWishlist explicitly offers multi-language support by plan (2 languages on Free, 7 on Basic, 20 on Premium), making it the clearer choice for international merchants. Pro Wishlist does not list multi-language support in the available description.

Q: How does an all-in-one platform compare to specialized apps?
A: An integrated platform reduces app fatigue by consolidating wishlist, loyalty, referrals, and reviews into a single system, enabling centralized customer profiles and cross-feature automations. This often results in lower total cost of ownership and more effective retention campaigns compared with managing multiple single-purpose tools. For merchants interested in a unified approach to retention, resources on loyalty and rewards that drive repeat purchases and ways to collect and showcase authentic reviews explain how combined features help increase lifetime value.

Q: What should merchants measure to evaluate wishlist ROI?
A: Track wishlist additions, conversion of wishlisted items to purchases, average order value of customers with wishlist activity, and repeat purchase rate of wishlist users. If using an integrated platform, measure cross-feature impact (for example, incremental purchases driven by loyalty rewards tied to wishlists). Customer success stories and tactical inspiration are available among customer stories from brands scaling retention.