SWishlist: Simple Wishlist vs. Pro Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app can be deceptively important. A lightweight wishlist can increase engagement, reduce abandonment, and feed purchasing signals back into merchandising — but a poorly chosen tool can add technical debt, create inconsistent UX, or leave valuable data isolated.

Short answer: SWishlist: Simple Wishlist is a strong option for merchants who want a focused, low-cost wishlist with a polished UX and clear pricing tiers. Pro Wishlist appears to promise rapid setup and guest features but lacks public reviews and transparent pricing, making it harder to evaluate risk. For merchants who want to avoid app sprawl and scale retention over time, an integrated platform like Growave often provides better long-term value.

This article compares SWishlist: Simple Wishlist (SoluCommerce) and Pro Wishlist (Devmont Digital) feature-by-feature and from a merchant outcomes perspective: retention, repeat purchase potential, integration risk, and total cost of ownership. The goal is not to crown an absolute winner, but to help merchants decide which app fits a specific need. After the comparison, the piece explores how consolidating wishlist functionality into a broader retention suite can reduce friction and increase lifetime value.

SWishlist: Simple Wishlist vs. Pro Wishlist: At a Glance

Feature-by-Feature Comparison

Core Functionality

Item saving and wishlist management

SWishlist: Simple Wishlist focuses on a clean wishlist flow: customers can add items to a wishlist, view and manage lists, and share them with friends. The app offers front-end customization so the wishlist buttons and lists can match store styling.

Pro Wishlist also advertises save-to-wishlist and a guest wishlist feature that doesn’t require login. The developer emphasizes a setup time under five minutes and theme-native appearance.

Assessment: Both apps cover the basic wishlist behaviors merchants expect. SWishlist's value here is the clarity of its offering and the visible user feedback (106 reviews at 4.9), which signals reliable implementation across many stores. Pro Wishlist’s claim set is sensible, but the absence of user reviews or public pricing increases implementation risk for merchants who prefer proven solutions.

Sharing and social use

SWishlist supports sharing wishlists with friends, which is useful for gift-driven categories (fashion, toys, home goods). Sharing functionality typically boosts discoverability and can turn saved items into purchases.

Pro Wishlist does not explicitly emphasize sharing in the description provided, focusing instead on guest wishlist and saved-product tracking. If sharing is a priority, SWishlist has a clearer feature statement.

Guest behavior and account sync

Pro Wishlist highlights a guest wishlist that works without login — a real convenience for stores where conversion friction must be minimized. SWishlist’s documentation indicates a strong wishlist UX; details on guest vs. account-synced behavior are less explicit in the summary, but the app supports API access which enables flexible account sync implementations.

Implication: For stores with high guest checkout volumes, Pro Wishlist’s guest feature is attractive, provided it works reliably. Merchants should validate guest-to-account sync flows and test persistence across devices.

Customization & Theming

Visual integration

SWishlist advertises “Customize everything to perfectly match your store” and offers free setup for two themes. That suggests a hands-on approach to ensure UI consistency. The existence of paid tiers that expand language support also implies attention to front-end presentation.

Pro Wishlist claims seamless integration with Shopify themes and a fast setup, again positioning itself as low-friction visually. Without screenshots or public reviews, merchants should test the app in a staging theme to confirm pixel-perfect placement.

Practical note: Theme compatibility can be a hidden cost if apps require developer time for styling. SWishlist’s free setup tier reduces that barrier up to two themes; this is a tangible support advantage.

Multilingual support

SWishlist has explicit language tiering: Free supports two storefront languages, Basic supports seven, and Premium offers 20. For stores selling in multiple regions, that granularity is meaningful.

Pro Wishlist’s language support isn’t detailed. Merchants targeting multi-language storefronts should prioritize solutions with clear multi-locale support or API hooks for localization.

Pricing & Value

Pricing is more than monthly cost — it affects growth predictability and the total stack cost when the wishlist sits alongside subscriptions, reviews, and loyalty.

SWishlist Pricing highlights:

• Free plan: 300 wishlist additions/month, 2 storefront languages, setup for up to 2 themes, 24–48h support.
• Basic ($5/month): 7,000 wishlist additions/month, 7 storefront languages, faster support (12–24h).
• Premium ($12/month): Unlimited wishlist additions, 20 storefront languages, full statistics access, top-priority support.

This tiered model maps to merchant scale: small stores can try the feature free or on the $5 plan, while a $12/month premium plan covers higher volume and data needs. For a standalone wishlist, that is strong value for money.

Pro Wishlist Pricing: Not publicly available. Lack of transparent pricing makes it impossible to calculate direct cost comparisons or forecast monthly spend. Merchants will need to contact the developer or install the app to learn costs, which introduces friction and vendor lock-in risk.

Value considerations:

• SWishlist’s transparent tiers enable predictable budgeting.
• Pro Wishlist may be competitive, but the hidden pricing increases procurement friction and the risk that costs change after onboarding.
• For merchants emphasizing “better value for money,” SWishlist’s low-cost premium cap is attractive for a single-function app.

Integrations & Extensibility

API and data access

SWishlist “Works With: API,” indicating the app exposes programmatic hooks for custom integration into marketing flows, CRMs, or analytics. API access matters when merchants want wishlist events to trigger emails or retargeting segments.

Pro Wishlist’s documentation didn’t list API availability. If an app lacks an API, merchants may be locked into manual exports or limited event visibility.

Recommendation: If wishlist events need to feed into email automation or loyalty rules, prioritize apps with clear API or native integrations.

Compatibility with other tools

SWishlist’s API posture and explicit language features indicate it’s designed for integration. Pro Wishlist’s theme-focused pitch suggests a lighter technical footprint but limited ecosystem reach.

For stores using email automation (Klaviyo/Omnisend), CRM systems, or bespoke storefront logic, SWishlist’s API is a key advantage. Without explicit integration details, Pro Wishlist should be evaluated in a test environment with the store’s core tools.

Analytics & Reporting

Product popularity and reporting

Pro Wishlist claims the ability to “Track the most-saved products to stay ahead of inventory trends.” That is a useful merchandising signal: a product widely added to wishlists may have demand that isn’t translating to immediate purchases.

SWishlist’s Premium plan advertises “Unlimited access to all statistics,” implying more robust reporting at higher tiers. The difference here is transparency: SWishlist lists where reporting is gated (Premium), while Pro Wishlist mentions tracking but without depth.

Implication: Merchants who rely on wishlist data to inform restocks, promotions, or pre-launch demand should validate reporting granularity: can the app export raw data, provide timestamps, user identifiers (if consented), and produce product-level reports?

Support & Reliability

Support SLA and responsiveness

SWishlist provides clear support windows by plan: free plan support within 24–48 hours, Basic within 12–24 hours, Premium with top priority. That clarity helps merchants know what to expect.

Pro Wishlist claims “Responsive customer support,” but without SLA detail. The absence of public reviews also removes community verification of support quality.

Assessment: Clear support tiers reduce operational risk; SWishlist gains trust through explicit commitments and visible user feedback (4.9 from 106 reviews). Pro Wishlist’s support claim requires direct validation before selection, especially for stores that need fast incident response.

Track record and review signals

Review counts are a proxy for usage and stability:

• SWishlist: 106 reviews, 4.9 rating — indicates adoption, user satisfaction, and maturity.
• Pro Wishlist: 0 reviews, 0 rating — no public feedback, higher uncertainty.
• Growave (for later reference): 1,197 reviews, 4.8 rating — signals a robust, widely adopted solution across retention tools.

For merchants minimizing risk, SWishlist’s review profile is a strong consideration. Pro Wishlist may still be solid, but merchants should treat it as a higher-evaluation-risk option.

Implementation & Performance

Setup complexity

Pro Wishlist claims a setup time under five minutes and seamless theme integration. If true, this is a major advantage for stores without developer bandwidth.

SWishlist offers free setup for up to two themes, and support tiers that help with theming. The difference is that SWishlist may provide more hands-on setup when needed, while Pro Wishlist focuses on near-zero-touch installation.

Practical testing: Both apps should be tested on a staging theme. Measure time-to-live, inspect DOM injection practices, and evaluate whether the app loads asynchronously to avoid slowing critical page resources.

Front-end performance

Wishlist widgets can add JavaScript, network requests, and DOM updates. A poorly implemented wishlist can slow page loads and harm Core Web Vitals.

Merchants should:

• Test Lighthouse scores before and after installation.
• Check whether wishlist assets are deferred or loaded on-demand.
• Confirm that wishlist state syncs without blocking page rendering.

Because SWishlist is used widely and advertises API support, it likely has production-tested performance patterns. Pro Wishlist’s architecture should be validated in a controlled test.

Privacy & Data Ownership

Shopify merchants must consider customer data: what wishlist events are stored, how long, and who can access them.

SWishlist’s API mention suggests data portability, but merchants should review data retention policies and export options before installing.

For Pro Wishlist, request documentation on data storage, exportability, and GDPR/CCPA compliance. Lack of transparent policy is a red flag in regulated markets.

Use Cases: Which App Suits Which Merchant?

• For a small shop that wants a low-cost wishlist quickly: SWishlist’s Free or Basic plan provides immediate, affordable functionality with clear limits and support expectations.
• For a merchant prioritizing a simple, fast-install widget and heavy guest checkout volume: Pro Wishlist's guest wishlist claim may be attractive — but only after direct testing and price discovery.
• For multi-country, multi-language stores: SWishlist’s explicit language tiers (up to 20 languages at Premium) are valuable.
• For merchants needing wishlist events to fuel email flows, loyalty rewards, or analytics: SWishlist’s API access makes it the safer choice.
• For merchants with limited technical resources who demand a five-minute install: Pro Wishlist positions itself as the low-friction option, but lack of reviews and pricing increases the risk that hidden limitations will appear as the store scales.

Practical Migration & Setup Considerations

• Staging first: Always install wishlist apps in a development or staging theme to validate placement, performance, and conflicts.
• Measure signals: Track add-to-wishlist conversion rate, wishlist-to-cart conversion, and the impact on return visits. Run tests for at least one sales cycle (14–30 days) to capture signal across promotions.
• Data portability: Before committing, ensure the app can export wishlist data (product IDs, timestamps, customer IDs when consented). This matters if switching apps later or building cross-channel campaigns.
• Support expectations: Document required SLA levels. If a wishlist outage would materially affect UX or conversions, choose a solution with a clear support SLA.
• Integration planning: If wishlist actions need to sync to email platforms or to a loyalty engine, ensure the chosen app supports API pushes or webhook events.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is real. Merchants often layer small, single-purpose apps to incrementally add features: one app for wishlist, another for reviews, another for loyalty, another for referrals. Each app adds integration overhead, theme maintenance, duplicated costs, and potential data silos. This combination can reduce agility and obscure the direct impact of each tool on retention and LTV.

Growave’s philosophy — "More Growth, Less Stack" — directly addresses app sprawl by combining wishlist functionality with loyalty, referrals, reviews, and VIP tiers into a single retention platform. That approach reduces the number of vendor relationships, consolidates customer data, and centralizes engagement workflows. For merchants seeking to scale retention programs without multiplying apps, an integrated solution can be more efficient.

Why consolidation matters:

• Single data model: Wishlist saves, review activity, referral events, and loyalty actions all feed into one customer profile. This enables cleaner segmentation and higher-quality automation.
• Fewer theme conflicts: One vendor handling multiple front-end widgets reduces the chance of overlapping DOM selectors, CSS collisions, and slowdowns.
• Centralized support: One vendor to contact when an interaction crosses features (for example, a loyalty reward redeeming a wishlist item) simplifies troubleshooting.
• Better unit economics: While an all-in-one platform has a higher sticker price, it often delivers better value for money by replacing multiple separate subscriptions.

Growave combines those retention tools and is widely adopted (1,197 reviews with a 4.8 rating). For merchants evaluating the wishlist apps above, here are practical ways Growave addresses the common limitations of single-purpose tools:

• Instead of a separate wishlist app, wishlist behavior is native to a broader retention strategy and can trigger points, VIP tier progression, or referral incentives.
• Wishlist data becomes a signal for loyalty offers (for example, auto-issuing a discount when a wishlisted product has low inventory), not just a passive list.
• Reviews and UGC can be tied to wishlist conversions: a customer who purchased from a wishlist can be auto-invited to leave a review.

For merchants comparing options, Growave provides an alternative path: reduce the number of individual apps and manage retention from a single dashboard.

Practical feature examples and links:

• For merchants building repeat business, Growave helps build loyalty and rewards that drive repeat purchases across points, discounts, and VIP tiers.
• To harness social proof, Growave provides tools to collect and showcase authentic reviews and encourage UGC that converts browsers into buyers.
• For inspiration on how merchants use an integrated approach, review customer stories from brands scaling retention to see practical implementations.

Growave also supports enterprise needs: there are specific capabilities and services tailored for larger stores and high-growth brands. If a merchant is running or planning to scale with Shopify Plus, Growave offers solutions for high-growth Plus brands including API and checkout extensions.

Reduce vendor count, keep data unified, and free developer time for bigger initiatives instead of cosmetic theme fixes. For many merchants, that trade-off delivers stronger retention and a clearer path to increased customer lifetime value.

How Growave Compares on the Checklist

• Wishlist functionality: Built-in and able to trigger loyalty actions.
• Loyalty & Rewards: Native module for points, discounts, and custom rules.
• Reviews & UGC: Integrated review capture and sharing.
• Referrals: Native referral campaigns that can reward both referrer and referee.
• Analytics & exports: Centralized reporting across all retention events.
• Integrations: Prebuilt connectors to Klaviyo, Omnisend, Recharge, Gorgias, and more.
• Pricing transparency: Multiple plans, from entry to enterprise-grade, are public and map to store order volumes.

Merchants can evaluate Growave directly in the Shopify ecosystem or review plans before committing: add Growave via the Shopify marketplace or consolidate retention features on the vendor site to compare plans and pricing. For merchants who prefer hands-on demos, Growave also offers options to book a demo with a product specialist to map specific retention needs.

The Cost Argument: Better Value for Money

A checklist helps compare two separate wishlist apps versus an all-in-one platform:

• Standalone wishlist (SWishlist or Pro Wishlist): Low monthly cost, limited scope, potentially multiple vendor subscriptions as the store grows. Operational cost arises when integrating wishlist signals into other tools (developer time, webhooks, custom flows).
• All-in-one (Growave): Higher upfront subscription, but fewer external apps, unified data, native cross-feature automation, and reduced developer hours for integration.

For a merchant replacing three single-purpose apps (wishlist, reviews, loyalty), the monthly sum of those subscriptions can easily approach or exceed the price of an integrated solution that provides all three with richer cross-feature automation. This is the core of the "More Growth, Less Stack" argument.

Enterprise & Scaling Considerations

Growave’s Plus-level offerings are designed for stores that need custom integrations, higher-order volume thresholds, or dedicated rollout support. For merchants on Shopify Plus or those planning rapid expansion, an integrated provider with plus-level capabilities simplifies onboarding and long-term growth.

Merchants evaluating the wishlist apps should ask:

• How will wishlist data scale as the customer base grows?
• Will additional apps be required later to capture reviews, run loyalty programs, or enable referrals?
• What will it cost and how much technical effort will be needed to stitch those apps together?

If the answer points to multiple future apps, an integrated retention platform can reduce time-to-value and consolidate costs.

Final Considerations Before Choosing

• Start with objectives: Is the immediate need just a simple wishlist? Or is wishlist behavior intended to feed loyalty, email, or UGC workflows? If the latter, prioritize API and integrated platforms.
• Validate guest behavior: If many shoppers use guest checkout, confirm persistence of wishlists and the guest-to-account conversion path.
• Test on staging: Check appearance, performance, and conflict with existing apps.
• Confirm data access: Ensure wishlist events can be exported or forwarded to analytics and CRM systems.
• Support and SLAs: Choose a vendor whose support expectations match operational needs.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Pro Wishlist, the decision comes down to risk tolerance and long-term strategy. SWishlist offers transparent pricing, multi-language support, API access, and a proven review profile — a reliable pick for merchants who want a focused, low-cost wishlist with predictable support. Pro Wishlist promises a fast, theme-native install and useful guest features but lacks public reviews and transparent pricing, increasing evaluation risk for merchants who need certainty.

For stores that plan to scale retention, consolidate data, and reduce the number of apps, an integrated solution like Growave provides a higher-value alternative. Growave bundles wishlist features with loyalty, referrals, reviews, and VIP tiers under a single roof so that wishlist events become actionable triggers in broader retention campaigns. To compare plans and see how consolidation reduces tool sprawl, merchants can consolidate retention features and review deployment options on the Shopify marketplace to add Growave via the Shopify App Store.

Start a 14-day free trial to see how a unified retention stack accelerates growth. (Start a 14-day free trial with Growave)

FAQ

How do SWishlist: Simple Wishlist and Pro Wishlist differ on pricing transparency?

SWishlist provides clear, public pricing tiers (Free, $5, $12) tied to usage and language support. Pro Wishlist does not publish pricing or plan details publicly, which requires merchants to contact the developer or install the app to learn costs. Transparent pricing reduces procurement friction and the risk of unexpected charges.

Which app is better for multi-language storefronts?

SWishlist is explicitly tiered by language support (2, 7, and 20 storefront languages depending on plan), making it the safer choice for multi-language stores. Pro Wishlist does not list language support publicly, so merchants with multi-locale needs should verify localization features before committing.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform centralizes wishlist, loyalty, referrals, and reviews so data flows between modules without custom integrations. This reduces theme conflicts, vendor management, and integration costs. Specialized apps can be cheaper initially and faster to install, but they can create data silos and added maintenance as features accumulate. For merchants prioritizing long-term retention and lower operational overhead, an integrated platform often provides better value for money.

If a merchant only needs a wishlist, which app is recommended?

If the immediate requirement is a standalone wishlist and budget is the primary constraint, SWishlist’s free and low-cost plans deliver predictable value and have proven user satisfaction. If near-instant installation and a guest wishlist are top priorities, Pro Wishlist may fit — but the lack of reviews and pricing transparency warrants caution and a thorough staging test before broad rollout.