Mst: Wishlist + Marketing Flow vs Super Wishlist: In-Depth Comparison

Introduction

Choosing the right wishlist app can feel like a small decision with big consequences. A wishlist helps capture shopper intent, re-engage visitors, and push high-intent shoppers back to checkout. Yet many merchants face an overload of single-purpose tools that add maintenance, slow page loads, and fragment customer data.

Short answer: Mst: Wishlist + Marketing flow is a straightforward, feature-packed wishlist focused on unlimited lists, deep customization, and simple pricing—an effective choice for stores that prioritize a customizable wishlist experience with built-in back-in-stock and price-drop alerts. Super Wishlist is a lighter-weight solution that begins with a free tier and scales through affordable plans, delivering quick setup, basic alerts, and social sharing for smaller merchants. For merchants wanting more than a wishlist—loyalty, referrals, reviews, and VIP tiers—an integrated retention platform like Growave typically provides better value for money and avoids app sprawl.

This article provides a detailed, feature-by-feature comparison of Mst: Wishlist + Marketing flow (Mascot Software Technologies Pvt. Ltd) and Super Wishlist (TechnoThrone). The goal is to help merchants make an informed choice based on features, pricing, integrations, customization, and long-term operational cost. After the direct comparison, the piece examines the alternative of using a single integrated retention platform to reduce overhead and increase customer lifetime value.

Mst: Wishlist + Marketing flow vs. Super Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Philosophy

Mst: Wishlist + Marketing flow

Mst positions itself as a full-featured wishlist tool with flexibility at its core. It emphasizes unlimited wishlist items and customers, multiple wishlists per user, and a fully customizable "My Wishlist" page. The presence of API and headless theme support signals readiness for merchants that want to tailor the wishlist closely to the storefront or integrate it into a broader headless setup.

Strengths of this positioning:

• Clear focus on customization and scale.
• Built-in alerting (price-drop, back-in-stock) reduces reliance on additional apps.
• Simple and low-priced plan that exposes all features without gating.

Potential trade-offs:

• Single-function focus means merchants will still need separate apps for loyalty, reviews, and referrals.

Super Wishlist

Super Wishlist emphasizes ease of setup and conversion uplift. It appeals to merchants who want a fast-to-launch wishlist with straightforward social sharing, basic alerting, and the ability to grow through affordable paid tiers. A free tier with 100 wishlist items reduces the barrier to entry for testing.

Strengths:

• Low friction onboarding for small stores.
• Clear upgrade path to unlock multiple lists, unlimited items, and alerts.
• Focus on increasing conversion via “save for later” and “like” functionality.

Potential trade-offs:

• Feature gating across tiers means some useful features require upgrades.
• Less emphasis on headless/API support and deep customization.

Feature Comparison

Note: The features listed here come from app descriptions and official pricing features, aligned to what merchants frequently use to judge wishlist tools.

Wishlist Core Capabilities

Mst:

• Unlimited wishlist items and no artificial caps on users.
• Multiple wishlists per customer and guest wishlist support.
• Fully customizable My Wishlist page (Liquid, HTML, CSS).
• Works on desktop and mobile responsive designs.
• Multiple UI options and theming flexibility.

Super Wishlist:

• Free tier includes 100 wishlist items and a basic wishlist page.
• Paid tiers add unlimited items, multiple lists, popup and drawer UI, public/guest wishlist features.
• Save for later and product-like functionality in top tiers.

Analysis: Mst is the stronger choice for merchants who anticipate large catalog sizes or high wishlist usage because it removes caps and provides immediate access to advanced customization. Super Wishlist offers a staged approach that suits stores experimenting or with light wishlist usage until a paid tier is justified.

Alerts and Re-Engagement (Price Drops, Restock, Auto Reminders)

Mst:

• Price Drop and Back in Stock alerts via email, SMS, and push notifications are core features.
• Integrations listed with Brevo and PushOwl suggest straightforward alert routing.
• Built-in marketing flow focus helps convert wishlist signals into re-engagement.

Super Wishlist:

• Auto email alerts for low-stock, restock, and value drops of wishlisted items.
• Advanced tier explicitly lists pricedrop & restock alerts plus auto reminder emails.
• Integrations with Klaviyo and Brevo (Advanced tier) for more complex flows.

Analysis: Both apps provide the key alert types merchants expect. Mst includes alerts as part of its single paid plan; Super Wishlist gates alert capabilities behind the Advanced tier. Merchants wanting immediate alerting across channels will find Mst simpler to adopt; those on a tight budget can test the free Super Wishlist plan and upgrade when needed.

Sharing, Social, and Virality

Mst:

• Wishlists can be shared (app indicates sharing functionality).
• No explicit list of social widgets beyond share capability, but sharing is supported.

Super Wishlist:

• Sharing through email and social media like Facebook.
• Trending wishlist widget and public wishlist options in higher tiers.

Analysis: Super Wishlist leans into social sharing with features like a trending widget and explicit social sharing hooks included in higher-level plans. Mst supports sharing broadly and emphasizes customization, which may allow merchants to build bespoke social flows with its templates and APIs.

Customization and Theming

Mst:

• High degree of customization using Liquid templates, HTML, and CSS.
• API and headless theme support give developers flexibility for unique storefronts.
• Multi-language and multi-currency support favors global merchants.

Super Wishlist:

• Some customization available; custom branding appears in Advanced/Pro tiers.
• "Within scope customization" offered on higher plans suggests developer support for specific needs.

Analysis: For merchants who need the wishlist to match a brand’s visual identity or integrate tightly into a headless architecture, Mst provides more direct control. Super Wishlist includes branding options at paid levels, which is adequate for many stores but less developer-friendly for deep integrations.

UI Options and On-Site Placement

Mst:

• Mentions multiple UI options and responsive designs.
• Customizable My Wishlist page intended to align with store themes.

Super Wishlist:

• Offers wishlist page, popup, and drawer placement—useful for converting users without invasive overlays.
• Button and icon customization in free and paid tiers.

Analysis: Super Wishlist provides multiple on-site placement options (page, popup, drawer) out of the box, which helps merchants A/B test how wishlist elements affect conversion. Mst’s multiple UI claim is compelling but will often require theme-level customizations to deploy specific widgets.

Performance and Load Impact

Mst:

• Smaller footprint by design; low $2/month pricing suggests a lean codebase focused on wishlist operations.
• Customizable client-side templates can be optimized for performance.

Super Wishlist:

• Designed for rapid install; modular UI (drawer/popup) aims to minimize layout shifts.
• Free plan reduces perceived risk for merchants to test performance.

Analysis: Actual performance depends on implementation and Theme complexity. Both vendors emphasize responsive operation. Merchants should measure Lighthouse/GTmetrix metrics after installing either app and consider lazy-loading or server-side integrations if performance is critical.

Pricing & Value

Mst: Wishlist + Marketing flow Pricing

• Monthly: $2 / month — One fixed cost for all features.
• What that includes: One fixed cost for all features, no limit on number of wishlist items, no limit on number of customers.

Value assessment:

• Exceptional initial value for full-feature access at $2/month.
• No feature gating simplifies decision-making and total cost of ownership.
• Best for merchants who want predictable, low-cost access to advanced wishlist capabilities without worrying about feature tiers.

Super Wishlist Pricing

• Free plan: Free — 100 wishlist items, wishlist page, basic customization for buttons/icons, modify language, reports.
• Basic: $4.99 / month — Unlimited wishlist items, multiple lists, wishlist page/popup/drawer, public/guest wishlist, share wishlist.
• Advanced: $8.99 / month — Custom branding, import/export wishlist data, price-drop & restock alerts, auto reminder email, Klaviyo & Brevo integration, within-scope customization.
• Super: $10.99 / month — Advanced plus save for later, product-like functionality, trending wishlist widget, within-scope customization.

Value assessment:

• Free plan is useful for trials or very small catalogs but caps items at 100.
• Paid plans are affordable for stores needing more features, though several useful capabilities (alerts, advanced integrations) are gated behind Advanced or Super tiers.
• For merchants estimating moderate wishlist usage, the Basic plan offers cost-effective scaling, while Advanced and Super add marketing automation and branding.

Relative Value Comparison

• Mst offers full features at a flat $2/month, making it better value for merchants who want everything unlocked without risk of later upgrades.
• Super Wishlist offers lower-risk entry (free plan) and an upgrade path that scales with feature needs; this is better value for merchants who prefer to test before committing.
• Consider the total stack: both apps are single-purpose. If loyalty, referrals, rewards, or reviews are also required, stacking several single-purpose apps can quickly outstrip the cost of a multi-tool platform.

Integrations and Data Flow

Mst Integrations

• Klaviyo: Email marketing flows and advanced segmentation with wishlist signals.
• Brevo and PushOwl: Email, push, and SMS notifications for alerts.
• Apploy - Mobile App Builder: Compatibility for mobile apps.
• Works with Shopify Flow and Customer Accounts for automated internal workflows.

Notes:

• Headless and API support indicate the ability to push wishlist events into external systems or BI tools.
• Good fit for merchants already using Klaviyo or PushOwl for re-engagement.

Super Wishlist Integrations

• Klaviyo and Brevo integrations noted in Advanced tier; MailChimp and Omnisend “coming soon.”
• Email and alerting integrations are tier-dependent.

Notes:

• Integration availability in paid tiers requires plan upgrades for full cross-channel alerting.
• Smaller merchants using Brevo or Klaviyo benefit from Super Wishlist if they plan to adopt Advanced tier capabilities.

Integration Analysis

• Both apps can integrate wishlist events into popular email platforms; Mst lists PushOwl for push alerts explicitly, while Super Wishlist notes “auto email alerts” and Klaviyo/Brevo integrations at higher tiers.
• For merchants that use sophisticated marketing stacks, Mst’s API and Shopify Flow support may provide more flexible event routing and automation.
• Super Wishlist remains suitable for simpler setups where tiered integrations match budget and marketing maturity.

Support, Documentation, and Reliability

Ratings and Review Volume

• Mst: 150 reviews, 4.7 rating.
• Super Wishlist: 7 reviews, 5.0 rating.

Interpretation:

• Mst’s higher review volume signals broader adoption and a more battle-tested product. The 4.7 score indicates high customer satisfaction across many merchants.
• Super Wishlist’s 5.0 with only 7 reviews likely reflects early-stage strong satisfaction but lacks statistical breadth. Smaller review counts make it harder to generalize long-term reliability.

Support Options

Mst:

• Offers technical customization via Liquid and APIs; support channels typically include email/support portal and in-app assistance (standard for Shopify apps).
• Given the depth of customization, merchants may rely on developer assistance; Mst’s documentation and support responsiveness are critical.

Super Wishlist:

• Free plan offers basic support; paid tiers may come with increased support or within-scope customization.
• For merchants on Basic or Advanced tiers, support for integration and branding is available but may be limited compared to enterprise SLAs.

Recommendations:

• Review recent app store review dates and developer responses to gauge responsiveness.
• If a merchant lacks in-house development capacity, prefer an app with strong, quick support and clear documentation.

Data Ownership & Migration

Both apps provide mechanisms to export wishlist data (Super Wishlist explicitly lists import/export in Advanced tier; Mst indicates API support which typically enables exports).

Considerations:

• Check whether exports are included without additional fees.
• Confirm data formats and any limitations on historical event export for analytics or migration to another system.
• If planning to switch apps down the road, prioritize solutions that allow straightforward data portability.

Security & Compliance

Typical wishlist apps handle user identifiers, product IDs, and email addresses. Merchants should verify:

• Whether the app is GDPR- and CCPA-friendly regarding data access and deletion.
• How the app stores or routes phone numbers and emails for SMS and push notifications.
• If integrations like Klaviyo or Brevo require merchant approvals or API keys with scoped permissions.

Both vendors operate in the Shopify ecosystem and are expected to follow Shopify app review standards, but merchants should verify privacy practices and request documentation when needed.

Which App Fits Which Merchant?

• Merchants That Should Consider Mst:
  • Stores that need unlimited wishlist items and customers without feature gating.
  • Brands that require deep customization, Liquid templates, or headless integration.
  • Merchants who want immediate access to price-drop and restock alerts across email, SMS, and push without upgrading tiers.
  • Teams with developer resources who will customize the wishlist UI and flow.
• Merchants That Should Consider Super Wishlist:
  • Small stores testing a wishlist for the first time who want a free entry point.
  • Merchants who prioritize rapid setup and basic social sharing.
  • Stores that expect light-to-moderate wishlist usage and prefer to upgrade plans as features are needed.
  • Brands that value built-in widgets like popup/drawer interfaces and trending widgets in higher tiers.

Operational Considerations

• Analytics: Both apps provide reporting, but merchants should verify the depth of reporting (unique wishlists, add-to-wishlist conversion to purchase, time-to-purchase after alert). More granular analytics usually require integration with a marketing platform like Klaviyo.
• Maintenance: Single-feature apps are simpler to maintain but can add cumulative overhead when multiple single-purpose tools are installed. Each additional app increases points of failure and theme updates required after Shopify theme updates.
• Cross-sell Opportunities: Wishlist signals are valuable inputs for loyalty, referral, and review campaigns. If a merchant relies on a wishlist alone, integrating signals into a broader retention stack will require either multiple integrations or a unified platform.

Pros and Cons Summary

Mst: Wishlist + Marketing flow

Pros:

• Full feature access at a very low monthly price ($2/month).
• Unlimited wishlist items and users.
• Strong customization options (Liquid, HTML, CSS).
• API and headless support for advanced stores.
• Built-in multi-channel alerts (email, SMS, push).

Cons:

• Single-purpose app—additional retention features require other apps.
• Merchants without developer resources may need help implementing advanced customizations.

Super Wishlist

Pros:

• Free plan to get started with minimal risk.
• Clear upgrade path with affordable tiers.
• Popup/drawer UI options and social sharing features.
• Trending widget and save-for-later features in top tiers.

Cons:

• Useful features (alerts, integrations, import/export) gated behind higher tiers.
• Small review sample size makes long-term reliability harder to judge.
• Less emphasis on headless/API customization compared to Mst.

Migration, Implementation, and Measurement Checklist

Before installing or switching wishlist apps, merchants should follow a short checklist:

• Confirm feature parity: ensure the new app supports guest wishlists, multiple lists, sharing, and alerts as required.
• Export existing wishlist data: test import/export procedures and formats.
• Test email/SMS routing: verify Klaviyo/Brevo/PushOwl flows with test customers.
• Audit theme impact: test across major browsers and mobile breakpoints for layout shifts.
• Establish KPIs: add-to-wishlist rate, wishlist-to-purchase conversion, average order value for wishlisted items, and reactivation rate after alerts.
• Monitor site performance: run speed tests before and after installation.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is a real operational and strategic problem for merchants. Adding a single-purpose app for every micro-need creates a fragmented stack—multiple billing cycles, overlapping functionality, and data scattered across vendors. The result can be higher total cost of ownership, more compatibility checks with theme updates, and a fragmented customer journey where wishlist events sit in one tool and loyalty or review signals sit in another.

An integrated platform reduces these headaches by consolidating retention and engagement features into a single system. Growave presents a different approach: a unified retention suite that combines wishlist capabilities with loyalty, referrals, reviews, and VIP tiers. For merchants exploring consolidation, the value proposition centers on fewer tools to manage, a unified data model for customer behavior, and cross-product automation that turns a wishlist into a direct driver of repeat purchases.

Growave’s core idea—“More Growth, Less Stack”—focuses on reducing the operational overhead of multiple single-purpose apps while unlocking compounding retention effects. The wishlist element becomes one of many signals that feed loyalty and referral flows rather than an isolated feature.

Key areas where consolidation matters:

• Single customer profile: wishlist adds, reward redemptions, referral conversions, and review activity live in one customer record.
• Cross-channel campaigns: use wishlist signals to trigger tailored loyalty points offers or targeted review requests.
• Unified analytics: measure the impact of wishlist interactions on lifetime value without exporting and stitching data.
• Simplified integration: Growave lists integrations with common stacks, so fewer connections are necessary to achieve the same outcomes.

Merchants that want to move from multiple single-purpose apps to a consolidated retention platform should evaluate:

• Whether the platform includes wishlist functionality comparable to Mst or Super Wishlist.
• If loyalty mechanics can use wishlist events as triggers (e.g., award points when a wishlist item is purchased).
• The cost trade-off—while a multi-tool platform has a higher sticker price than a single $2 app, it can be better value for money once loyalty, referrals, and review programs are also required.

For merchants looking for a practical path to consolidation, Growave offers multiple entry points and feature layers. The platform is available on the Shopify App Store and via direct plans, enabling merchants to choose a level of commitment that fits their growth stage.

• Merchants can view Growave’s pricing and plans to compare the cost of consolidation to the cumulative cost of single-purpose apps—an effective way to evaluate long-term value rather than short-term savings: consolidate retention features.
• For stores using Shopify or considering Plus-level needs, Growave provides tailored options and enterprise-style support: solutions for high-growth Plus brands.

Growave’s wishlist is one part of a broader retention stack that includes loyalty and rewards, referrals, and review automation.

• Merchants can leverage loyalty and rewards that drive repeat purchases to turn wishlist intent into repeat revenue. This feature set makes it possible to award points for wishlist actions, set up VIP tiers based on activity, or launch campaign-specific bonuses that increase LTV.
• The platform’s review and UGC features also complement wishlist usage. Merchants can collect and showcase authentic reviews triggered by wishlist purchases or loyalty milestones, creating more social proof and higher conversion.

Additional practical benefits of an integrated platform:

• Centralized customer support and onboarding reduce the time to value compared to coordinating across several vendors.
• Cross-feature campaigns are simpler. For example, a customer who adds a product to a wishlist can automatically receive a targeted loyalty point offer, a timed restock alert, and a follow-up review request—without the merchant building a multi-app automation.
• For merchants who want to see case studies and creative uses of a consolidated approach, Growave features customer stories that showcase successful retention programs: customer stories from brands scaling retention.

Choosing between adding one more specialized app or consolidating functionality requires calculating both hard costs and soft costs. Hard costs are the monthly fees; soft costs include engineering hours, theme maintenance, and operational complexity from context-switching across apps.

If the goal is sustainable growth through retention, fewer integrations and a consistent customer data model reduce friction and accelerate higher lifetime values. Growave’s pricing is explicitly designed for this calculus—merchants can evaluate plans that pair loyalty, reviews, referrals, and wishlist into a single subscription to understand the full cost-benefit: consolidate retention features.

For merchants who want to test the consolidated approach before committing at scale, Growave is available on the Shopify App Store, enabling straightforward installation and evaluation: available on the Shopify App Store.

Book a personalized demo to see how an integrated retention stack improves retention. Book a personalized demo

How Growave Compares on the Wishlist Front

• Feature parity: Growave’s wishlist supports saved items, guest wishlists, and shareable wishlists comparable to dedicated wishlist apps.
• Cross-signal usage: Wishlist activity can be used as triggers for loyalty rewards, targeted referral campaigns, and review requests—an advantage not available when wishlist events live in a separate app.
• Enterprise readiness: Growave supports Shopify Plus merchants and headless setups, making it suitable for stores that plan to scale or require custom integrations: solutions for high-growth Plus brands.

For merchants measuring short-term cost, compare the sum of monthly fees for wishlist + loyalty + reviews + referrals to Growave’s bundled plans to determine which provides better value for money. Frequently, the bundled plan becomes more economical once three or more retention tools are needed.

Implementation Scenarios and Recommendations

• If the only objective is a simple wishlist with minimal alerts, Super Wishlist’s free plan can validate demand with no up-front cost. As wishlist volume grows, upgrade to Basic or Advanced to unlock unlimited items and alerts.
• If the store requires unlimited usage, deep theme-level customization, and multi-channel alerts out of the box, Mst delivers full feature access for $2/month and is an efficient choice.
• If the business strategy prioritizes retention and lifetime value—loyalty, reviews, referrals, and wishlist—evaluate a consolidated platform. Review bundled pricing and integration readiness to quantify long-term operational savings and revenue impact.

Merchants should also consider how wishlist signals will be monetized. An app that provides alerts is only valuable if those alert flows are optimized with segmentation, discounting strategies, and follow-ups that convert. Integration with an email platform or an in-built loyalty program often changes the ROI calculus.

Conclusion

For merchants choosing between Mst: Wishlist + Marketing flow and Super Wishlist, the decision comes down to priorities. Mst is the best option for merchants who need a highly customizable, unlimited wishlist with built-in alerts and developer-level control at a predictable low monthly cost. Super Wishlist is a solid pick for merchants who want a risk-free starting point with a free tier and affordable upgrade path for alerts, branding, and sharing widgets.

Beyond that immediate choice, merchants facing app fatigue or seeking sustainable retention growth should consider consolidating wishlist functionality into a broader retention platform. An integrated approach reduces tool sprawl, centralizes customer data, and turns wishlist interactions into loyalty and referral opportunities.

Growave’s “More Growth, Less Stack” philosophy positions wishlist as one signal within a unified retention suite that includes loyalty programs, referrals, and review automation—helping merchants boost repeat purchases and customer lifetime value. Merchants can evaluate whether consolidation fits their strategy by reviewing bundled pricing to see the full-stack cost comparison: consolidate retention features. The platform is also available on the Shopify App Store for merchants who prefer to test via the app directory.

Start a 14-day free trial to explore Growave's unified retention stack and see how consolidating loyalty, reviews, referrals, and wishlist can reduce operational complexity while increasing LTV. consolidate retention features

FAQ

How do Mst: Wishlist + Marketing flow and Super Wishlist differ in pricing and value?

Mst offers a single low-cost plan ($2/month) that unlocks all features and removes usage limits, which is easy to budget for and provides immediate access to advanced customization and alerting. Super Wishlist provides a free tier to start and tiered upgrades (Basic, Advanced, Super) that add unlimited items, alerts, branding, and integrations. Super Wishlist is ideal for testing or for stores that want to grow into features; Mst is better value for merchants who want everything immediately without worrying about future upgrades.

Which app provides better customization and developer control?

Mst clearly targets higher customization levels with Liquid, HTML/CSS support and an API for headless setups. Super Wishlist provides branding and some within-scope customization at higher tiers, but it is less oriented toward deep developer-level changes. Merchants with complex theme needs or headless architectures will generally find Mst more flexible.

Are alerts and integrations available in both apps?

Yes, both apps support price-drop and restock alerts and integrate with popular email providers like Klaviyo and Brevo. Mst includes multi-channel alerting (email, SMS, push) as part of its single low-cost plan. Super Wishlist offers these alerting capabilities in the Advanced tier and higher, meaning merchants must upgrade to access full alerting and integration features.

How does an all-in-one platform compare to specialized wishlist apps?

An all-in-one platform consolidates wishlist, loyalty, referrals, and review tools into a single system. This reduces the number of apps to manage, centralizes customer data, and makes cross-feature campaigns easier to run. While a specialized wishlist app can be cheaper month-to-month, adding separate tools for loyalty, referrals, and reviews often results in higher cumulative costs and more integration overhead. Merchants should compare long-term total cost of ownership and the strategic value of unified analytics and cross-signal automation when deciding between specialized apps and a consolidated platform like Growave. Merchants can explore how loyalty and reviews work together with wishlist signals by reviewing loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews.