SWishlist: Simple Wishlist vs. Froonze VIP Loyalty & Wishlist: An In-Depth Comparison

Introduction

Choosing the right retention and wishlist tool is one of the common challenges Shopify merchants face. With hundreds of apps vying for attention, the decision often comes down to which features matter now versus which capabilities will scale with the business. This comparison analyzes two single-focus solutions—SWishlist: Simple Wishlist and Froonze VIP Loyalty & Wishlist—so merchants can pick the app that best matches their goals and technical constraints.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who want a lightweight, low-cost wishlist widget with straightforward setup and a generous free tier for small stores. Froonze VIP Loyalty & Wishlist is better suited for brands that need combined loyalty features (points, VIP tiers, store credit) plus a wishlist and customer dashboard—especially stores that expect to add repeat-purchase programs and migrations from other loyalty apps. For merchants seeking fewer apps and tighter product integration across loyalty, reviews, referrals, and wishlist, a single integrated platform often delivers better long-term value.

This article provides an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist and Froonze VIP Loyalty & Wishlist to help merchants make an informed decision. The analysis covers features, pricing and perceived value, integrations, customization and implementation, analytics and performance, support and reliability, and the kind of merchant for whom each app is best. After the comparison, the piece explores an alternative approach for merchants experiencing app fatigue: consolidating retention tools into one integrated platform.

SWishlist: Simple Wishlist vs. Froonze VIP Loyalty & Wishlist: At a Glance

How to Read This Comparison

This comparison is organized to help merchants with different priorities. Sections with narrative paragraphs explain strategic trade-offs; bulleted lists summarize features and pros/cons for quick scanning. The assessment stays neutral and focuses on how each app performs against measurable merchant needs: retention, LTV, engagement, and operational simplicity.

Developer & Marketplace Context

• SWishlist: Simple Wishlist — Developer: SoluCommerce. Marketplace presence: 106 reviews with a strong 4.9 rating, suggesting high satisfaction among merchants using a focused wishlist tool.
• Froonze VIP Loyalty & Wishlist — Developer: Froonze Limited. Marketplace presence: 217 reviews with a 5.0 rating, indicating strong feedback for the combination of loyalty and wishlist features.

These review counts and star ratings are useful contextual signals: SWishlist has fewer reviews but an excellent rating; Froonze has more reviews and a perfect rating, reflecting adoption across a broader set of stores and perhaps a wider feature set.

Deep Dive Comparison

Features

Core Wishlist Functionality

SWishlist: Simple Wishlist

• Seamless add-to-wishlist actions on product pages and collection views.
• Shareable wishlists so customers can send lists to friends.
• Multi-language storefront support on paid plans.
• Free plan capped at 300 wishlist additions per month, with higher caps on paid plans.

Froonze VIP Loyalty & Wishlist

• Wishlist available on all page types, with email alerts for low-stock, restock, and price drops.
• Wishlist integrated into an enhanced customer dashboard (additional paid modules may apply).
• Wishlist is offered alongside loyalty features, which can create cross-functional triggers (e.g., reward points for wishlist actions via workflows).

Comparison notes:

• For pure wishlist experience, SWishlist focuses on simplicity and performance; merchants get a reliable widget and share functionality with minimal complexity.
• Froonze’s wishlist is deeper when merchants plan to use wishlist behavior as part of loyalty triggers or customer-dashboard interactions.

Loyalty, Rewards, and VIP Tiers

SWishlist: Simple Wishlist

• No native loyalty features; it is a single-purpose wishlist app. Merchants needing loyalty must add a separate app.

Froonze VIP Loyalty & Wishlist

• Full loyalty program features: points, VIP tiers, referrals, and native Shopify store credit used as cashback.
• Loyalty POS integration and integration with Shopify customer accounts.
• Migration support for other loyalty apps (Smile, Loyalty Lion, etc.), easing transitions.

Comparison notes:

• Froonze provides loyalty out of the box, which creates immediate opportunities to increase repeat purchases without implementing a separate loyalty solution.
• For merchants that want loyalty and wishlist tightly coupled, Froonze reduces cross-app coordination.

Customer Dashboard & Additional Tools

SWishlist: Simple Wishlist

• Focuses on wishlist UI and statistics (Premium unlocks unlimited access to stats).
• Customization to match storefront themes is a core selling point.

Froonze VIP Loyalty & Wishlist

• Offers a customer dashboard where customers can view points, rewards, wishlist items, and VIP status.
• Additional features include custom forms and enhanced dashboards (paid modules).
• Email notification templates are customizable and widgets support multiple languages.

Comparison notes:

• Froonze’s dashboard provides a centralized customer experience that can increase transparency and encourage repeat purchases.
• SWishlist’s analytics are more narrowly focused but may be sufficient for stores that only need wishlist metrics.

Sharing, Social, and Referral Triggers

SWishlist: Simple Wishlist

• Built-in sharing for wishlists, which supports social or direct sharing (good for gift-driven purchases).

Froonze VIP Loyalty & Wishlist

• Has referrals as part of the loyalty feature set; wishlists can feed into referral programs or reward flows.
• Widgets and email templates make it possible to notify customers about wishlist items and convert intent into action.

Comparison notes:

• If the priority is viral growth or referral mechanics tied to wishlists, Froonze covers both, while SWishlist manages only the sharing element.

Pricing & Value

Price Structure Overview

SWishlist: Simple Wishlist

• Free plan: 300 wishlist additions/month, 2 storefront languages, free setup for up to 2 themes, basic support (24–48 hours).
• Basic: $5/month — 7,000 wishlist additions/month, 7 languages, faster support (12–24 hours).
• Premium: $12/month — unlimited wishlist additions, 20 languages, unlimited stats access, top-priority support.

Froonze VIP Loyalty & Wishlist

• Free to install for shops with fewer than 100 orders/month.
• Paid pricing is based on monthly order volume and enabled big features (e.g., VIP program). Exact tiers are usage-based and can scale up as order volume or features increase.

Genuine value assessment:

• SWishlist offers transparent, low monthly pricing with specific caps and clear upgrades. For stores that only need wishlist functionality, it represents strong value for money: low recurring cost, clear feature tiers.
• Froonze embeds loyalty and wishlist into one product, and pricing scales with order volume and selected capabilities. That makes it a better fit for merchants that anticipate needing loyalty features tied to customer value, but makes pricing less predictable compared with SWishlist’s fixed tiers.

Considerations for Total Cost of Ownership (TCO)

• Single-purpose apps like SWishlist can look inexpensive up front, but adding loyalty, reviews, and referrals requires additional apps, integrations, and potential developer time—each contributing to TCO and possible performance issues.
• Froonze reduces the number of apps needed by combining loyalty and wishlist, but merchants may still need other tools (reviews, referrals) separately.
• Merchants should estimate incremental costs for growth: how many additional apps will be required as order volume, customer base, and retention ambitions scale.

Advice for merchants:

• Create a simple spreadsheet projecting current monthly fees and add expected fees as new capabilities are needed (loyalty, reviews, referrals, VIP tiers).
• Factor in developer or theme adaptation costs if multiple apps require custom style or behavior alignment.

Integrations & Technical Ecosystem

SWishlist: Simple Wishlist

• Works with API (developer-friendly), enabling custom integrations or data exports.
• Multi-language support on paid plans makes it viable for international storefronts.
• No out-of-the-box integrations listed for marketing platforms or analytics beyond API access.

Froonze VIP Loyalty & Wishlist

• Integrates with Shopify POS, Customer accounts, Shopify Flow, Klaviyo, PushOwl, Google Analytics, Facebook Pixel, and Judge.me.
• POS integration and native store credit usage are valuable for brands with offline presence or Omnichannel workflows.
• Migration paths from other loyalty providers reduce friction for stores switching loyalty systems.

Comparison notes:

• Froonze’s integrations make it an easier plug-and-play option for merchants who want loyalty actions to appear in marketing tools and analytics without custom development.
• SWishlist will require additional development to connect wishlist events to third-party tools unless APIs are used.

Customization, Theme Compatibility & Implementation

SWishlist: Simple Wishlist

• Emphasizes full customization to match a store’s look and feel.
• Offers free setup for up to two themes on free plan; premium plans include priority support and unlimited stats.
• Lightweight widget nature typically results in faster installation and fewer theme conflicts.

Froonze VIP Loyalty & Wishlist

• Widgets are translatable and email templates customizable.
• Customer dashboard may require more careful theme alignment, especially if merchants enable additional paid modules.
• Migration tools reduce friction when moving from other loyalty providers, but custom front-end adjustments may still be needed.

Best practices:

• Test both apps on a staging or duplicate theme before publishing live changes.
• Check how each app exposes CSS hooks or theme snippets—this reduces developer time when matching brand styles.
• For stores with heavy theme customizations or headless setups, validate how either app integrates with checkouts and third-party frameworks.

Analytics & Reporting

SWishlist: Simple Wishlist

• Premium plan unlocks unlimited access to statistics, presumably about who added items, which products are saved most, and sharing metrics.
• Reporting is focused on wishlist behavior rather than broader retention KPIs.

Froonze VIP Loyalty & Wishlist

• Loyalty programs typically include analytics for points earned, redemption rates, VIP progression, and referral performance.
• Customer dashboard provides a unified data view that can inform loyalty program adjustments.
• Integration with Google Analytics and Klaviyo allows loyalty events to be tracked in broader marketing funnels.

Comparison notes:

• Froonze’s analytics are broader due to the loyalty component and the existence of a customer dashboard.
• SWishlist provides focused wishlist insights which are useful for merchandising but not sufficient alone if the merchant aims to analyze LTV or cohort retention.

Support, Reliability & Marketplace Signals

SWishlist: Simple Wishlist

• Support windows tied to plans: free tier 24–48 hours; basic 12–24 hours; premium top-priority.
• Marketplace signal: 106 reviews, rating 4.9 — indicates strong merchant satisfaction relative to the app’s scope.

Froonze VIP Loyalty & Wishlist

• Built for stores that require both wishlist and loyalty; support scope likely broader given the app complexity.
• Marketplace signal: 217 reviews, rating 5.0 — shows higher volume and near-universal positive feedback.

Comparison notes:

• Higher review counts with a perfect rating suggest Froonze achieves wide adoption among stores needing loyalty.
• Response time promises are useful, but merchants should evaluate actual responsiveness through trial installations or reading recent reviews for verification.

Migration & Lock-in

SWishlist: Simple Wishlist

• Because SWishlist is a single-purpose product, migration usually involves removing the widget and installing another wishlist app with minimal data export/import complexity. Wishlist export may require custom API calls.

Froonze VIP Loyalty & Wishlist

• Provides migration helpers for major loyalty providers. That reduces friction when moving from an existing loyalty program to Froonze.
• Loyalty migration can involve points, tiers, and customer account mappings—this is inherently more complex but Froonze appears to have tools to assist.

Merchant considerations:

• If moving from an established loyalty provider, evaluate support for historical points, redemption histories, and customer communication continuity.
• For wishlist-only migrations, check whether wishlists are tied to customer accounts and how shared lists are preserved.

Performance & Page Speed

SWishlist: Simple Wishlist

• Lightweight widget orientation tends to have a smaller performance footprint. Premium plan likely includes optimized assets and support.

Froonze VIP Loyalty & Wishlist

• More feature-rich apps can increase script payloads, especially when customer dashboards and POS integrations are in use.
• Evaluate how widget scripts are loaded (deferred, async) to avoid impacting core vitals like Largest Contentful Paint (LCP).

Implementation tip:

• Run Lighthouse or GTmetrix before and after installing the app to measure real-world impact on frontend performance.

Compliance, Security & Data Handling

Both apps run within Shopify’s app model and follow standard app access permissions. Key merchant checks:

• Which customer data is stored off-platform, and how is it secured?
• How easy is it to remove customer data if required by privacy regulations?
• Does the app support data export for portability?

Merchants should request security documentation or attestations if handling sensitive customer data at scale.

Strengths and Weaknesses — Quick Summary

SWishlist: Simple Wishlist

• Strengths:
  • Low-cost entry with transparent pricing.
  • Easy setup, lightweight widget with minimal complexity.
  • Strong rating (4.9) indicating solid satisfaction.
  • Useful free tier for small stores or product testing.
• Weaknesses:
  • Single-purpose: requires additional apps for loyalty, reviews, referrals.
  • Limited out-of-the-box marketing integrations (API only).
  • Analytics focused strictly on wishlist metrics.

Froonze VIP Loyalty & Wishlist

• Strengths:
  • Combines loyalty and wishlist features; supports points, VIP tiers, referrals, and store credit.
  • Robust integrations (Klaviyo, POS, Google Analytics, Judge.me).
  • Higher marketplace signals (217 reviews, 5.0 rating) suggesting broad adoption.
  • Migration support for several major loyalty vendors.
• Weaknesses:
  • Pricing can be less predictable, scaling with orders and selected features.
  • More features may mean more configuration and potential for theme conflicts.
  • Some advanced dashboard modules are paid separately, increasing TCO.

Which App Is Best For Which Merchant?

SWishlist: Simple Wishlist is best for:

• Small merchants who need an inexpensive, well-designed wishlist with fast setup.
• Stores prioritizing product discovery and sharing without commitment to loyalty programs yet.
• Merchants who want predictable, low monthly fees and simple wishlist metrics.

Froonze VIP Loyalty & Wishlist is best for:

• Brands that want loyalty programs, VIP tiers, and wishlist behavior tied together.
• Merchants planning to migrate existing loyalty programs or those who expect increased repeat purchase volumes.
• Stores that require POS integration and native store credit as cashback for omnichannel operations.

Merchants that are undecided between the two should evaluate whether the wishlist is a short-term experiment or a permanent retention channel. If it’s the latter and loyalty is a medium-term priority, Froonze may reduce the number of apps required. If wishlists are purely experimental, SWishlist allows low-cost validation.

Deployment Checklist — How to Choose and Test

Use this checklist when trialing either app:

• Confirm theme compatibility on a staging theme before going live.
• Measure baseline site performance (Lighthouse) and retest after installation.
• Validate how customer accounts store wishlist items and whether logged-out users are supported.
• Test email notifications (price drop, restock) and ensure they match brand tone.
• For Froonze, map loyalty events to marketing automations (Klaviyo flows) and test sample events.
• Estimate incremental TCO if additional apps will be required (reviews, referrals).
• Read recent reviews to confirm support responsiveness and real merchant experiences.

The Alternative: Solving App Fatigue with an All-in-One Platform

Growing merchants often face "app fatigue": a steady accumulation of single-purpose apps that each require separate configurations, monitoring, and maintenance. App fatigue increases technical debt, slows page load times, and fragments customer data across multiple silos—making it harder to measure and optimize retention metrics like repeat purchase rate and customer lifetime value.

Merchants wrestling with app fatigue typically experience:

• Multiple billing lines and unpredictable total monthly costs.
• Multiple code snippets and scripts that can conflict and harm site performance.
• Disparate customer records (points in one system, reviews in another, wishlist items in a third) making it harder to orchestrate lifecycle campaigns.
• Increased time spent coordinating different support teams when a single customer-facing flow breaks.

An alternative approach is consolidating retention tools into a single, integrated platform that reduces tool sprawl and centralizes customer intelligence. The "More Growth, Less Stack" argument is simple: choose a platform that covers loyalty, wishlist, referrals, reviews, and VIP tiers so merchants can focus on strategy, not app plumbing.

Growave positions itself as such a platform. It’s designed to combine Loyalty and Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers into one suite. That unified approach delivers practical benefits:

• Centralized customer profiles where wishlist behavior, points, and referrals live together, enabling more personalized campaigns.
• Built-in integrations to marketing platforms and storefront tools that reduce custom development.
• Predictable pricing tiers that reflect platform capabilities and order volume, reducing surprise costs as a store scales.

Merchants interested in evaluating a consolidated retention solution can review pricing and plan structures to measure cost-benefit versus maintaining multiple single-purpose apps. For an overview of plan tiers and a direct way to compare feature bundles, merchants can check how to consolidate retention features.

Growave: Product Capabilities (Contextual Overview)

• Loyalty & Rewards: Customizable points, reward actions, and VIP tiering designed to increase repeat purchases. Explore how merchants can build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Automated review collection, visual UGC galleries, and moderation tools to amplify social proof. Merchants can learn how to collect and showcase authentic reviews.
• Wishlist: Native wishlist that ties into the loyalty engine and customer accounts, so wishlist behavior directly informs reward strategies.
• Referrals: Referral campaigns that integrate with loyalty programs to reward both advocates and referees.
• VIP Tiers: Tiered benefits and custom reward actions aimed at increasing LTV for high-value customers.

These modules are designed to work together so merchants can run fewer apps while maintaining flexibility for advanced use cases.

Integrations and Platform Fit

Growave integrates with a broad set of tools common to Shopify merchants: email platforms like Klaviyo and Omnisend, customer service tools like Gorgias, and checkout/recurring billing systems like Recharge. For brands on Shopify Plus or with complex storefront needs, Growave offers options tuned for enterprise use cases—see details tailored for solutions for high-growth Plus brands.

Merchants who want to review peer examples and implementation inspiration can read through customer stories from brands scaling retention, which show how consolidated stacks simplify operations and improve retention outcomes.

How Consolidation Reduces Complexity

• Single billing and one pane of glass for governance reduces administrative overhead.
• Unified event tracking reduces the need to map events across several apps in analytics platforms.
• Centralized customer data enables combined triggers—for example, awarding points for a wishlist-to-order conversion, then using collected reviews as social proof in automated emails.

For merchants comparing cost and benefits, it helps to benchmark current monthly app spend against consolidated plan pricing. Growave’s pricing page helps merchants consolidate retention features to evaluate the potential savings and functional trade-offs compared with assembling a fragmented stack.

Migration & Onboarding

A common concern is friction during migration from specialized apps. Consolidated platforms often provide onboarding services, migration assistance, and templates to port loyalty balances, reviews, and wishlist items. For merchants evaluating an integrated platform, it’s helpful to book a walkthrough to understand the migration timeline and services. Growave offers a way to book a personalized demo to discuss migration and launch plans.

When Consolidation Is Not the Right Move Immediately

Consolidation is not always the immediate choice for every store. Situations where single-purpose apps still make sense:

• Stores validating a single new hypothesis (e.g., testing if wishlists increase conversions) and wanting a minimal, low-cost experiment.
• Very small merchants who prefer the lowest possible monthly fee and accept manual integrations or exporting/importing data as needed.
• Highly unique, custom tech stacks where a prebuilt consolidated platform cannot meet specialized integration needs without custom development.

Even in these cases, consider the long-term trajectory: if the hypothesis proves effective, plan for consolidation to avoid accumulating many single-use apps.

Practical Decision Framework

To decide among SWishlist, Froonze, or a consolidated platform, evaluate the following signals:

• Retention Ambition
  • Low ambition (wishlist as experiment): SWishlist is sensible.
  • Medium to high ambition (loyalty and VIP strategy planned soon): Froonze reduces tool count.
  • High ambition and desire for fewer apps: a consolidated platform like Growave provides broader retention coverage.
• Budget & Predictability
  • Fixed low monthly cost is priority: SWishlist’s clear tiers are attractive.
  • Cost vs. functionality: Froonze’s usage-based pricing requires forecasting.
  • One bill, potentially higher base price but fewer incremental apps: consolidated platforms offer predictable TCO.
• Technical Resources
  • Limited developer bandwidth: prefer a platform with many native integrations (Froonze or a consolidated solution).
  • Experienced in-house dev resources: single-purpose apps with APIs may be sufficient and flexible.
• Marketing & Data Strategy
  • Need cross-channel automations (Klaviyo flows triggered by loyalty/ wishlist behavior): favor apps with native integrations.
  • Desire for unified customer profiles and combined analytics: consolidation is superior.

Implementation Roadmap Examples (Actionable Steps)

Below are general, non-hypothetical steps merchants can implement depending on choice:

Choosing SWishlist:

• Install on a staging theme and test add-to-wishlist behavior across templates.
• Confirm sharing links and test on mobile devices.
• Monitor wishlist additions for 30–60 days and evaluate conversion lift.
• If wishlist converts well, plan a second phase to add a separate loyalty solution and determine integration needs.

Choosing Froonze:

• Activate loyalty features in a test environment and simulate point accrual and redemptions.
• Map customer journey: wishlist → back-in-stock notification → purchase → loyalty points awarded.
• Integrate with Klaviyo or the preferred email platform to automate lifecycle emails.
• Use migration helpers if moving from another loyalty provider to preserve customer balances.

Choosing a consolidated platform:

• Book a demo with the provider to align platform capabilities with business goals.
• Prepare a migration plan specifying which data to migrate first (loyalty points, wishlist items, reviews).
• Configure base flows: welcome program, post-purchase review solicitation, wishlist reminders, and VIP tier rules.
• Launch gradually, monitoring system performance and customer feedback.

Measuring Success

Key metrics to track after installing any of these solutions:

• Wishlist-to-order conversion rate (how many wishlist items become purchases).
• Repeat purchase rate and customer lifetime value (LTV).
• Points redemption rate (for loyalty programs).
• Average order value (AOV) changes after rewarding loyalty.
• Email engagement and conversion rates for wishlist alerts and loyalty-driven campaigns.
• Page speed changes and bounce rate impacts after installation.

Pair these KPIs with a pre-install baseline to compute the incremental impact accurately.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and Froonze VIP Loyalty & Wishlist, the decision comes down to scope and growth plans: SWishlist is ideal for stores that want an affordable, focused wishlist with minimal setup and predictable pricing; Froonze is better for brands that need loyalty features, a customer dashboard, and integrations that tie wishlist behavior into retention programs. Both apps have strong Shopify marketplace ratings—SWishlist with 106 reviews at 4.9 stars and Froonze with 217 reviews at 5.0—indicating solid performance within their respective positions.

For merchants who want to move beyond single-purpose tools and reduce app fatigue, a consolidated retention platform can reduce complexity and centralize customer activity across loyalty, wishlist, referrals, and reviews. To evaluate consolidation, merchants can compare current app costs and capabilities against a unified plan and consider migration options. Review the options to consolidate retention features and explore how a single platform can centralize loyalty, wishlist, reviews, and referrals for cleaner data and simpler operations. Merchants can also see the integrated app listing on the Shopify App Store to compare distribution and installation options for a unified solution on the platform marketplace: try the integrated app on the Shopify App Store.

Start a 14-day free trial to see how a unified retention stack accelerates growth and simplifies operations: Start a 14-day free trial.

FAQ

Q: How do SWishlist and Froonze compare on pricing predictability?

• SWishlist offers fixed, clearly named tiers ($0, $5, $12 per month) with defined wishlist addition caps, making budgeting straightforward. Froonze’s pricing is based on monthly orders and enabled features, which can increase with growth and might require forecasting to estimate long-term TCO.

Q: Which app is better if a merchant plans a loyalty program within six months?

• If loyalty is planned within the near term, Froonze’s combined loyalty and wishlist capabilities are more convenient, as they reduce the need to integrate separate loyalty software. If the wishlist is the only immediate priority, SWishlist allows low-cost validation before committing to loyalty.

Q: How does an all-in-one platform compare to specialized apps like SWishlist or Froonze?

• An all-in-one platform centralizes loyalty, wishlist, reviews, referrals, and VIP tiers, reducing integration overhead, consolidating billing, and keeping customer data in a single profile. Specialized apps can be cheaper short-term or more flexible for custom workflows, but adding multiple specialized tools increases the technical overhead and may create data silos that hinder retention strategies.

Q: If a merchant is on Shopify Plus and expects rapid growth, which option is recommended?

• Rapidly scaling merchants should evaluate platforms that support complex integrations, API and headless options, and dedicated migration or onboarding assistance. Merchants can review targeted enterprise capabilities and integration examples for solutions for high-growth Plus brands and compare those to the scope of Froonze and SWishlist. Additionally, merchants who want to centrally manage loyalty, wishlist, reviews, and referrals should consider platforms that demonstrate enterprise readiness and provide a path to consolidate retention tools.