WC Wishlist Club vs. Squadkin ‑ Multi Wishlist App: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common decision for Shopify merchants focused on increasing conversions, re-engaging visitors, and capturing purchase intent. With many options that look similar at first glance, merchants need clear, practical analysis to pick a solution that fits product mix, technical resources, and growth goals.

Short answer: WC Wishlist Club is a polished, inexpensive wishlist tool with solid alerting and email reminder capabilities that suit stores wanting quick wins on back-in-stock and price-drop recovery. Squadkin ‑ Multi Wishlist App is a lightweight, customizable option focused on multiple categories, guest wishlists, and front-end styling for merchants who need flexible UI controls. For merchants seeking a single integrated retention platform that covers wishlists plus loyalty, referrals, reviews, and VIP tiers, Growave provides stronger long-term value and reduces the maintenance burden of managing multiple single-purpose apps.

This post provides an in-depth, feature-by-feature comparison of WC Wishlist Club and Squadkin ‑ Multi Wishlist App. The goal is to identify where each app performs well, where trade-offs exist, and which merchant profiles each app best fits. After the direct comparison, the article outlines how an all-in-one retention platform addresses the limitations of single-function tools.

WC Wishlist Club vs. Squadkin ‑ Multi Wishlist App: At a Glance

Deep Dive Comparison

Core Wishlist Features

Wishlist Types and Persistence

WC Wishlist Club supports guest wishlists, multi-wishlist functionality, and sharing. Guest wishlists let shoppers save items without creating an account, while multi-wishlists enable customers to organize favorites (for gifts, personal, etc.). Persistent wishlists tied to customer accounts mean returning logged-in users can pick up where they left off.

Squadkin also supports guest wishlists and multiple categories, and emphasizes unlimited categories to let shoppers organize items in detail. Both apps cover basic wishlist persistence; the difference is in how each surfaces and organizes saved items.

Practical takeaway:

• Choose WC Wishlist Club if the priority is a balance of persistence plus signal-based re-engagement (alerts and emails).
• Choose Squadkin when the priority is UI control and category-driven organization for complex catalogs.

Sharing and Social Functionality

Both apps offer shareable wishlist links for email and social media. Squadkin highlights social sharing as a core feature and points to easy shareability across networks. WC Wishlist Club includes sharing too, but its focus is extended toward converting shared intent into sales through automated reminders and price-related alerts.

Practical takeaway:

• For campaigns that rely on user social sharing alone, Squadkin provides native flexibility.
• For converting shares into purchases with follow-up emails and price-change prompts, WC Wishlist Club has an edge.

Alerts, Reminders, and Automation

Back-in-Stock and Price-Drop Alerts

WC Wishlist Club lists back-in-stock, price-drop, and restock alerts as core features across pricing tiers. These alerts are designed to pull wishlisted shoppers back when inventory or pricing moves in their favor. The Enterprise tier adds features like back-in-stock import/export and integrations with Klaviyo and Mailchimp for advanced email flows.

Squadkin focuses more on wishlist organization and front-end personalization. It notes analytics for top wishlisted products but does not advertise the same level of automated price or restock alerts as a headline feature.

Practical takeaway:

• Merchants selling products that frequently go out of stock or follow promotional pricing will likely see better direct recovery using WC Wishlist Club’s alerting and automated emails.
• If alerting is not a priority, Squadkin can serve wishlist needs with simpler workflows.

Email Reminders and Recovering Intent

Automated wishlist reminder emails are a differentiator for WC Wishlist Club. These reminders nudge users with items left in wishlists — an opportunity to increase average order value (AOV) and recover dormant intent. With explicit Klaviyo and Mailchimp integrations at higher tiers and email customization in base plans, WC Wishlist Club is built to feed email marketing platforms and internal flows.

Squadkin mentions text customization for alert messages but doesn’t emphasize integrated automated email workflows. Merchants relying on external email platforms may need to build their own triggers if using Squadkin.

Practical takeaway:

• For merchants who use email as a primary channel to convert top-of-funnel interest, WC Wishlist Club offers clearer built-in support.
• For front-end customization without automated email dependency, Squadkin remains useful.

Customization and Design

Front-End Customization

Squadkin advertises full customization using custom CSS and text changes for add/remove alerts. This level of control benefits brands wanting precise UI behavior or that run bespoke theme designs. Unlimited categories also enable tailored user flows (e.g., gift categories, event-based collections).

WC Wishlist Club offers standard placement of wishlist icons on home, collection, and product pages, plus custom design options at the Enterprise tier. The app serves typical use cases well out of the box and provides custom builds for merchants who need more.

Practical takeaway:

• Stores with custom themes or strict branding requirements may prefer Squadkin’s CSS-level control.
• Stores seeking a turn-key solution with optional custom work (without editing theme code) may find WC Wishlist Club easier to deploy.

Placement and UX

Both apps allow wishlist icons on product and collection pages. WC Wishlist Club stresses conversion lift by placing wishlist icons across key conversion points (home, collection, product). Squadkin’s focus is more on enabling multiple categories and making saved items shareable in a branded way.

Practical takeaway:

• UX parity is high between the two; differences emerge when merchants require deep customization or want automated marketing tools tied to saved items.

Analytics and Reporting

Built-In Insights

WC Wishlist Club provides analytics to track product and user wishlists in real time. That helps merchants identify high-interest SKUs and patterns for restock prioritization or targeted campaigns.

Squadkin highlights “top 10 wishlisted products” analytics. That’s lightweight but effective at surfacing immediate winners for simple merchandising decisions.

Practical takeaway:

• For merchants needing granular, ongoing analytics and the ability to export or integrate that data with email platforms, WC Wishlist Club provides more extensive reporting and integrations.
• For smaller stores wanting quick visibility into best-loved products, Squadkin’s basic top-10 insights are sufficient.

Integrations and Compatibility

Email and Marketing Automation

WC Wishlist Club lists Klaviyo and Mailchimp explicitly among supported integrations. That makes it straightforward to push wishlist events into email flows for retargeting and lifecycle campaigns. The Enterprise plan explicitly mentions Klaviyo/Mailchimp integration and back-in-stock import/export, which benefits merchants with advanced marketing stacks.

Squadkin does not list direct integrations in the supplied data. It supports sharing via social channels and allows text/CSS customization. Merchants relying heavily on external marketing automation may need to configure custom webhook flows or use a developer to forward wishlist events.

Practical takeaway:

• If Klaviyo or Mailchimp is central to lifecycle marketing, WC Wishlist Club reduces integration friction and saves development time.
• Squadkin requires more setup for cross-tool automation, making it better suited for stores without complex marketing flows.

Platform and Theme Compatibility

Both apps are designed for Shopify, but WC Wishlist Club offers an Enterprise tier with headless integration, signaling a readiness for complex storefront architectures. Squadkin’s emphasis on CSS suggests compatibility with custom themes, but platform-level integrations (POS, checkout extensions) are not emphasized.

Practical takeaway:

• Headless or enterprise stores should evaluate WC Wishlist Club’s Enterprise offering for architectural fit.
• Theme-heavy merchants that need CSS control can run Squadkin effectively on standard Shopify themes.

Pricing and Value

Base Pricing Comparison

• WC Wishlist Club: Basic at $4.99/month; Pro $9.99/month; Advance $14.99/month; Enterprise $24.99/month. Core features like unlimited wishlists, back-in-stock, price-drop alerts, wishlist reminders, import/export, guest/share & multi-wishlist, and email customization are included across tiers. Enterprise adds headless integration, Klaviyo/Mailchimp integration, custom design, and custom feature builds.
• Squadkin ‑ Multi Wishlist App: Basic at $3.99/month. The Basic plan includes multiple categories, guest wishlist, custom CSS, text customization, social sharing, unlimited wishlist items, and analytics. No higher-tier details are provided.

Value-for-Money Considerations

Both apps are low-cost for storefront features, with Squadkin slightly cheaper at entry-level. However, WC Wishlist Club’s pricing tiers bundle alerting features and integrations that can directly drive recovered revenue through timely notifications and email reminders. For merchants who track ROI from back-in-stock notifications and price-drop recoveries, WC Wishlist Club may deliver higher return on the monthly spend.

Squadkin represents better value for money for stores that prioritize customization and category organization without needing email automation or integrated alerting.

Practical takeaway:

• For direct recovery of lost intent through automation and integration, WC Wishlist Club is often better value for money despite a slightly higher monthly fee.
• For stores that prioritize front-end control and want the lowest entry price, Squadkin offers a strong niche value.

Support, Onboarding, and Reviews

Ratings and Review Volume

Both apps carry a 4.9 rating on Shopify, but the number of reviews differs significantly: WC Wishlist Club has 142 reviews, while Squadkin has 5 reviews. A higher review count provides stronger social proof and a broader base of merchant feedback to assess reliability across scenarios.

Practical takeaway:

• WC Wishlist Club’s review volume suggests more widespread adoption and more public cases for merchants to reference.
• Squadkin’s small number of reviews increases uncertainty about edge-case behavior and long-term support experiences.

Support Options

WC Wishlist Club lists email customization and integrated features that suggest active product development and support—Enterprise includes custom feature builds. Squadkin advertises custom CSS and text customization but does not list support channels in the provided data.

Practical takeaway:

• Merchants requiring hands-on support, Enterprise features, or help integrating with marketing stacks may find WC Wishlist Club’s tiered support and custom development options more reassuring.
• Stores confident in in-house theme and CSS knowledge can rely on Squadkin’s flexibility without heavy vendor intervention.

Security, Data, and Privacy

Both apps operate in Shopify stores and must comply with Shopify’s platform security. WC Wishlist Club’s Enterprise features around import/export and integrations suggest mechanisms for data movement; merchants should confirm data export capabilities and retention policies if wishlists are a core dataset. Squadkin’s data handling for analytics and shares should be validated via its privacy policy and app settings.

Practical takeaway:

• Merchants with strict data governance should examine export capabilities and integration methods in WC Wishlist Club’s Enterprise plan.
• For low-risk stores, Squadkin’s simpler feature set may reduce the complexity of data handling.

Implementation Effort and Developer Resources

WC Wishlist Club positions itself as a plug-and-play wishlist with optional custom design at higher tiers. That means non-technical merchants can add wishlist features quickly and enable alerts without deep development work. Enterprise features are available if a store requires headless or bespoke integration.

Squadkin’s custom CSS approach gives developers control but requires some front-end knowledge to implement precisely. For merchants with internal developers, that’s an advantage. For stores without development resources, Squadkin could still be workable but may need support to tune styles and text.

Practical takeaway:

• Merchants seeking low-effort installation and immediate alert automation should prefer WC Wishlist Club.
• Merchants with a front-end developer or who prioritize custom styling will find Squadkin’s approach beneficial.

Use-Case Recommendations

• Stores with frequent stock fluctuations, promotional pricing, and a structured email program: WC Wishlist Club (alerts + email reminders + Klaviyo/Mailchimp integration).
• Niche or design-forward brands that require pixel-perfect wishlist UI and multiple category organization: Squadkin ‑ Multi Wishlist App.
• Large or fast-growing merchants who expect to add loyalty, referrals, reviews, and VIP tiers: consider a broader retention platform (see the Alternative section).

The Alternative: Solving App Fatigue with an All-in-One Platform

What is App Fatigue?

App fatigue happens when a merchant uses multiple single-purpose apps—one for wishlists, another for loyalty, a third for reviews, and so on. Each app introduces installation overhead, subscription fees, potential integration conflicts, and ongoing maintenance. The cumulative cost is not only monthly fees but also time spent configuring, monitoring, and troubleshooting a fragmented stack. Over time, a proliferation of point solutions can slow growth rather than accelerate it.

Key problems created by app sprawl:

• Fragmented customer data across silos makes it hard to build unified retention strategies.
• Compatibility issues between apps and themes create unexpected UX problems during theme updates.
• Multiple billing lines increase operational complexity and hidden costs.
• Repeated development to connect events (e.g., wishlist added → loyalty points) becomes costly.

More Growth, Less Stack: Why Consolidation Matters

Consolidating core retention features into a single platform reduces friction and keeps customer behavior and rewards in one place. That approach helps brands orchestrate campaigns that combine wishlists, loyalty incentives, and social proof in ways that single-purpose apps cannot easily coordinate.

Growave’s philosophy—More Growth, Less Stack—focuses on packaging Loyalty, Referrals, Reviews & UGC, Wishlist, and VIP tiers into a unified platform so merchants can execute cohesive retention strategies without juggling multiple vendors. Merchants can consolidate retention features and evaluate a single billing and integration point to simplify operations and improve long-term ROI. Explore how to consolidate retention features with Growave’s plans and see how a unified platform changes the operating model for retention.

Growave: How an Integrated Approach Compares

Growave combines multiple retention tools into one platform, reducing tool sprawl and enabling cross-functional tactics that single-purpose wishlist apps cannot provide on their own.

Key capabilities relevant to merchants considering wishlists:

• Wishlist functionality that ties into loyalty and referral mechanics, allowing points or rewards to be triggered by wishlist actions.
• Review and UGC features to turn wishlisted products into social proof once purchased.
• VIP tiers and targeted reward rules that increase lifetime value for customers who engage with wishlists and referral programs.

For merchants evaluating total value, Growave’s broader toolkit lets stores move beyond one-off wishlist notifications and toward ongoing retention programs focused on LTV.

Explore how to build loyalty and rewards that drive repeat purchases with Growave’s loyalty features and how to collect and showcase authentic reviews using integrated review tools.

Integrations and Enterprise Readiness

Growave supports enterprise-level needs and integrates with common marketing and support platforms used by fast-growing merchants. It offers compatibility with Klaviyo, Omnisend, Recharge, and Gorgias, plus Shopify Plus support for complex storefronts. This makes it easier to unify wishlist events with broader lifecycle campaigns and customer service workflows. For merchants migrating from single-purpose wishlist apps, Growave provides tools to map existing workflows into a single platform.

Growave also supports solutions for high-growth Plus brands, enabling headless setups, multi-language stores, and advanced customization on higher tiers.

Pricing and Trial Options

Growave provides a tiered pricing model that scales with order volume and features. For merchants comparing single-purpose wishlist apps, it’s important to compare the combined cost of multiple apps versus a single subscription that covers several retention features. Growave offers a free plan and a free trial so merchants can evaluate how consolidation affects operations and growth metrics. Review pricing and plans to compare the total cost of ownership and potential savings when replacing multiple apps with one integrated platform.

Explore pricing and plans to evaluate the potential savings and operational benefits of consolidation.

Customer Stories and Proof Points

Merchants who switch from fragmented stacks to a consolidated platform often cite reduced maintenance time, simplified reporting, and improved cross-channel campaigns as primary benefits. Brands featured in customer stories show how tying wishlists into rewards and review campaigns improves conversion rates and repeat purchase behavior. For examples of brands that scaled retention with a unified platform, review customer stories that highlight practical outcomes.

Technical Flexibility and Developer Support

Growave supports advanced technical needs including API and SDK access, headless storefronts, and checkout extensions on higher tiers. That allows bigger merchants to map workflows that combine wishlist events with loyalty actions or custom reward triggers without stitching together multiple vendors. For teams with developer resources, this reduces ad-hoc integrations and moves the integration work into a single, maintainable platform.

If hands-on evaluation would be useful, merchants can Book a personalized demo to see how an integrated retention stack improves growth and tackles the fragmentation problem directly.

How Growave Addresses Typical Wishlist App Shortcomings

• Alert and automation consolidation: Instead of managing back-in-stock notifications in one app and loyalty rules in another, Growave centralizes these flows, which reduces duplication.
• Unified customer profiles: Wishlist behavior, referral activity, and purchase history exist in one customer record—making segmentation and targeted campaigns far more precise.
• Single integration surface: Instead of multiple webhooks and connectors, external systems (email tools, CRMs) connect to one app for richer event data.
• Lower long-term friction: Ongoing theme updates, Shopify changes, or third-party conflicts are easier to manage when fewer apps touch theme files and the checkout.

Collect and showcase authentic reviews and integrate loyalty mechanics with wishlists to create experiences that motivate repeat purchases.

When an Integrated Platform May Not Be the Right Fit

• Extremely small shops with a single growth lever and minimal marketing automation might find a single-purpose wishlist app sufficient and more cost-effective in the very short term.
• Merchants that need highly specific front-end styling done in-house and prefer complete CSS-level control may still prefer a single-purpose app that emphasizes theme-level customization.

For most merchants focused on retention and scale, an integrated approach is worth evaluating to replace multiple subscriptions and reduce long-term complexity. Merchants can find the app on the Shopify App Store to compare real reviews and install options.

Conclusion

For merchants choosing between WC Wishlist Club and Squadkin ‑ Multi Wishlist App, the decision comes down to priorities:

• WC Wishlist Club is a strong fit for stores that want built-in back-in-stock and price-drop alerting, automated wishlist reminder emails, and easier integrations with Klaviyo/Mailchimp. Its broader adoption (142 reviews) and 4.9 rating indicate wider usage and more public feedback.
• Squadkin ‑ Multi Wishlist App is best for merchants who need granular front-end control, unlimited categories for organizing saved items, and a lower entry price. It also has a 4.9 rating but a smaller review base (5 reviews), which is worth considering for risk assessment.

For merchants looking to move beyond isolated wishlist functionality and reduce tool sprawl, an integrated retention platform offers clear advantages. Growave’s "More Growth, Less Stack" approach consolidates loyalty, wishlists, referrals, reviews, and VIP tiers so brands can orchestrate cohesive retention strategies without managing multiple apps. Merchants interested in comparing total cost of ownership and evaluating integrated functionality can review Growave’s pricing and plans to see how consolidation affects operational and growth outcomes. Merchants can also install the app from the Shopify App Store to test behavior in a live environment.

Start a 14-day free trial to see how an integrated retention stack accelerates growth.

FAQ

Q: Which app is better for stores that rely heavily on Klaviyo workflows? A: WC Wishlist Club lists Klaviyo integration explicitly (Enterprise tier), and its automated email reminders and alerting features make it easier to push wishlist events into Klaviyo flows. Squadkin does not list direct Klaviyo integration in the supplied data, so WC Wishlist Club is a more straightforward choice for Klaviyo-heavy setups.

Q: If front-end design control is critical, which app should a merchant pick? A: Squadkin emphasizes custom CSS and text customization and supports unlimited wishlist categories, making it preferable for merchants that need pixel-perfect theme integration and UI control. WC Wishlist Club supports custom design at Enterprise, but merchants without Enterprise budgets who need CSS control may prefer Squadkin.

Q: How does an all-in-one platform compare to specialized wishlist apps? A: An all-in-one platform reduces the number of vendors, centralizes customer data, and enables connected campaigns across loyalty, reviews, referrals, and wishlists. This lowers maintenance and makes coordinated retention strategies easier to execute, whereas specialized apps can be cheaper up front but often require integrations and duplicated effort to achieve parity across capabilities.

Q: What should merchants consider when comparing monthly costs across these options? A: Compare the aggregate cost of multiple single-purpose apps plus developer hours and integration maintenance against the subscription for an integrated platform. Also consider revenue recovered via alerts, loyalty-driven repeat purchases, and reduced churn—these outcomes change the effective ROI of a given toolset.

Further reading and exploration:

• Learn how to consolidate retention features by reviewing Growave’s pricing and plans.
• See how to collect and showcase authentic reviews with integrated review tools.
• Explore how loyalty and rewards that drive repeat purchases can combine with wishlists to increase LTV.
• Find the app on the Shopify App Store to install and test behavior firsthand.