Swish (Wishlist King) vs. Wishlist Power: In-Depth Comparison

Introduction

Choosing the right wishlist app can be deceptively important. Wishlists influence purchase timing, recovery of lost sales, and customer lifetime value—yet merchants must pick between focused single-purpose tools or add more capabilities through a larger retention platform. This article compares two prominent Shopify wishlist apps, Swish (formerly Wishlist King) and Wishlist Power, to help merchants decide which fits their needs and budget.

Short answer: Swish (formerly Wishlist King) is an excellent fit for merchants who want a highly polished, fully supported wishlist experience with unlimited lists and hands-on onboarding. Wishlist Power suits stores that prefer a tiered, item-limited model with developer APIs and a free entry option. For merchants seeking a better value and fewer apps to manage, an integrated retention platform like Growave often delivers more growth per dollar and dramatically reduces tool sprawl.

Purpose of this post: provide an objective, feature-by-feature comparison of Swish (formerly Wishlist King) and Wishlist Power so merchants can identify the best match for their store and growth strategy.

Swish (formerly Wishlist King) vs. Wishlist Power: At a Glance

Deep Dive Comparison

This section examines the two apps across the criteria merchants care about: features, customization, integrations, pricing/value, analytics, support, technical fit, and clear use-case guidance.

Features

Core Wishlist Functionality

Swish

• Persistent wishlists for logged-in customers and guests.
• Unlimited wishlists and saved items across plans.
• Save-for-later and multi-session persistence to support longer shopping journeys.
• Automated wishlist notifications for recovering intent and driving conversion.

Wishlist Power

• Standard wishlist creation and management with easy sharing.
• Tiered monthly item limits (free plan capped at 100 items/month; higher tiers increase counts).
• Option to force customer login to ensure lists tie to accounts.

Analysis:

• Swish removes limits on list size and sessions, which simplifies forecasting and avoids interruption as traffic grows.
• Wishlist Power’s item caps make it cost-effective for low-volume stores but add an operational ceiling that merchants must monitor.

Sharing, Social, and Gifting Capabilities

Swish

• Built-in sharing workflows and curated analytics to enable gifting moments.
• Integrations for social pixels so merchants can trace the impact of wishlist-driven traffic.

Wishlist Power

• Shareable wishlists and social-friendly formatting.
• Emphasis on adaptability to themes to ensure shared links look polished.

Analysis:

• Both apps support sharing, but Swish pairs sharing with analytics and automation, making it easier to convert shared lists into orders.

Notifications and Automation

Swish

• Personalised, automated wishlist notifications intended to trigger at optimal moments (price drops, restocks, reminders).
• Klaviyo-ready flows out of the box for deeper lifecycle automation.

Wishlist Power

• Some automated capabilities accessible in higher plans (e.g., integrations for tracking and pixels) but fewer native advanced notification templates.

Analysis:

• For merchants prioritising lifecycle automation off wishlist behavior, Swish presents a stronger out-of-the-box set of options. Wishlist Power requires tying to other tools or custom development for complex automations.

Developer Tools and APIs

Swish

• Headless and Hydrogen support in higher tiers and Plus plan; developer assets and priority assistance available for Plus merchants.

Wishlist Power

• Javascript APIs and robust developer tools on upper tiers, plus pixel integrations (GA4 and TikTok) for event tracking.
• Designed for dev teams that want to script custom wishlist behaviors.

Analysis:

• Wishlist Power edges ahead for shops that want direct JS API control without necessarily upgrading to enterprise pricing. Swish focuses developer support at the Plus tier and provides white-glove assistance for integrations.

Customization & Design

Swish

• Integration with all themes to match store aesthetics.
• Free setup and customization service is included across plans; Plus offers white-glove onboarding and dedicated account management.
• Emphasis on matching brand design and UX consistency.

Wishlist Power

• No-code install options for visual adaptation plus developer-friendly hooks.
• Theme-focused customization (colors, spacing) and responsive layouts for mobile.

Analysis:

• Both apps enable strong visual matches. Swish’s free customization service can save merchants developer time and ensure UX consistency without extra cost. Wishlist Power offers flexibility for teams that prefer to self-customize or use in-house developers.

Integrations & Tracking

Swish

• Native integrations: Klaviyo, GA4, Meta; supports headless, Hydrogen, and third-party tools.
• Works with Checkout, Customer Accounts, Search Recommendations.

Wishlist Power

• Integrates with GA4, TikTok, Klaviyo (Pro plan), Shopify Flow, and Shopify POS compatibility.
• Provides pixels and tracking that are useful for campaign attribution.

Analysis:

• Both apps support modern analytics and remarketing stacks. Swish’s out-of-the-box Klaviyo and Meta integration offers faster time-to-value for merchants focused on lifecycle marketing. Wishlist Power provides flexible pixel-level control for sophisticated tracking across channels.

Pricing & Value

Swish Plans

• Basic Shopify — $19/month: All features, free setup and onboarding, unlimited wishlists & sessions.
• Shopify — $29/month: Same core perks for mid-tier Shopify stores.
• Advanced Shopify — $49/month: Full feature set.
• Shopify Plus — $99/month: White-glove onboarding, priority support, dedicated account manager, Hydrogen and headless stack support.

Wishlist Power Plans

• Free — Free: Essential features, theme fit, 100 wishlist items/month.
• Starter — $15.99/month: Sharing, forced login, 5,000 items/month.
• Advanced — $39.99/month: Adds pixel integrations (GA4 & TikTok), 15,000 items/month.
• Pro — $69.99/month: Klaviyo & Flow, JS API access, 30,000 items/month.

Value considerations:

• Swish provides unlimited lists and free customization across all paid plans. For stores that value simple predictable limits and professional setup, Swish often represents better value for money, especially when factoring in time saved on setup.
• Wishlist Power provides a free entry point and a graded pricing ladder for growing stores that need item quotas. This can be attractive to cash-conscious merchants who want to trial wishlist features without commitment.

Cost predictability:

• Swish: Flat per-store pricing with unlimited usage removes surprises as list counts grow.
• Wishlist Power: Usage caps may force plan upgrades as wishlist use scales, making budgeting more variable.

Analytics & Reporting

Swish

• Advanced analytics and wishlist curation tools built into the app.
• Event-level data for conversions driven by wishlists; supports GA4 attribution.

Wishlist Power

• Provides insights about popular items and wishlist usage; stronger focus on developer-level tracking when using pixels.

Analysis:

• Both offer valuable insights, but Swish’s emphasis on curated analytics and conversion attribution suits merchants who want actionable reports without exporting raw events.

Performance, Scalability & Technical Fit

Swish

• Designed to handle unlimited sessions and lists, with Plus-level support for headless/Hydrogen stores.
• Priority support and account management for enterprise merchants.

Wishlist Power

• Suitable for small-to-medium stores and dev-driven implementations.
• Scalability depends on chosen plan’s item limits; Pro plan supports up to 30,000 items/month.

Analysis:

• For scaling merchants or high-traffic stores concerned about performance and support SLAs, Swish’s unlimited model and Plus plan support reduce friction. Wishlist Power can scale but requires attention to plan limits and possible upgrades.

Support & Onboarding

Swish

• Free setup and customization service included in all plans—this is a notable differentiator.
• Plus customers receive white-glove onboarding, priority support, and a dedicated account manager.

Wishlist Power

• Self-service setup with no-code options; developer support available for API users.
• No explicit free white-glove setup across plans.

Analysis:

• Merchants valuing hands-on onboarding and quick time-to-live will prefer Swish. Stores with in-house dev resources or tight budgets may accept self-setup with Wishlist Power.

Security & Data Portability

Swish

• Focus on enterprise compliance for Plus customers, headless support, and integration links for major analytics and CRM tools.

Wishlist Power

• Pixel-based tracking and API support allow merchants to integrate data into their existing analytics pipelines.

Analysis:

• Both services allow merchants to export data via integrations and APIs. Swish’s managed onboarding can help ensure compliance settings and data flows are correctly configured.

Use Cases: Which App Fits Which Merchant?

• Brands on a tight budget wanting to experiment: Wishlist Power’s Free plan is a practical starting point to test wishlist behaviors with limited item counts.
• Brands that need unlimited wishlists and fast, supported setup: Swish offers unlimited lists and free customization, making it an efficient choice for merchants that prefer white-glove onboarding and less developer involvement.
• Dev-led stores wanting JS API control: Wishlist Power provides JavaScript APIs for bespoke wishlist experiences and pixel-level tracking.
• High-growth or headless merchants: Swish’s Plus plan and headless + Hydrogen support is built for enterprise stacks that need concierge service.

Pros & Cons Summary

Swish (formerly Wishlist King)

• Pros:
  • 5.0 rating from 272 reviews indicates strong customer satisfaction.
  • Unlimited wishlists and sessions remove usage friction.
  • Free setup and customization across plans reduces development cost.
  • Headless/Hydrogen support and Plus-level account management.
• Cons:
  • Higher top-tier pricing for Plus-level enterprise features.
  • Less appealing for merchants who want an initial free tier to experiment.

Wishlist Power

• Pros:
  • Free plan allows low-risk testing.
  • Developer-friendly APIs and pixel integrations make custom experiences possible.
  • Lower entry-level price and measured item limits can be cost-effective for small stores.
• Cons:
  • 18 reviews (rating 4.8) provide less social proof than Swish’s broader review base.
  • Tiered limits can become a scaling friction point.
  • Advanced automations may require external tools or higher plans.

Implementation & Migration Considerations

• Theme compatibility: Both apps advertise theme adaptability. Swish’s free setup reduces the risk of theme conflicts during install.
• Migrations: Moving wishlists between apps typically requires exporting customer lists or rebuilding entry points. Swish’s onboarding may help troubleshoot migration issues; Wishlist Power’s API can be used to import data with developer support.
• Reliance on external services: If automations rely on Klaviyo or GA4, verify the plan level that includes those integrations (both apps provide integrations at certain tiers).

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often face “app fatigue”: an overloaded store with many single-purpose apps that duplicate overlapping functionality, create multiple billing lines, and increase performance and maintenance risk. Wishlist apps like Swish and Wishlist Power solve one important problem, but adding separate apps for loyalty, referrals, reviews, and wishlist management leads to fragmentation. That makes it harder to orchestrate cross-channel campaigns and increases the technical debt of maintaining many integrations.

Growave’s philosophy—More Growth, Less Stack—responds directly to this challenge by combining wishlists with loyalty, referrals, reviews, and VIP tiers inside one integrated suite. Instead of stitching together multiple single-purpose apps, merchants can consolidate retention features and reduce maintenance overhead while getting stronger, connected data for repeat purchase strategies.

Why consolidate retention features?

• Unified customer profiles: Combining wishlist data with loyalty and referral behavior creates richer profiles that power smarter rewards and reactivation campaigns.
• Fewer integrations to maintain: One platform reduces breakage and limits the number of touchpoints that need monitoring during theme updates and Shopify changes.
• Better value for money: Bundled features often deliver more capability per dollar compared to multiple single-purpose subscriptions.

Merchants considering consolidation can explore how to consolidate retention features on Growave’s pricing page, and compare app-level installation options by checking the app on the Shopify marketplace.

Growave feature highlights

• Loyalty & Rewards: Merchants can design point-based systems, membership perks, and VIP tiers to drive repeat purchases and increase customer lifetime value. See how to build loyalty and rewards that drive repeat purchases.
• Wishlist: Built-in wishlist functionality removes the need for a separate wishlist app and ties save behavior directly to reward and re-engagement campaigns. Merchants can compare costs on the Growave pricing page.
• Reviews & UGC: Collecting and displaying customer reviews feeds trust signals and product insights. Merchants can use tools to collect and showcase authentic reviews.
• Referrals & VIP Tiers: Incentivize advocacy and reward high-value customers without juggling separate referral tools.
• Enterprise readiness: Support for Shopify Plus, headless setups, and scalable plans means the same platform can grow with the brand; merchants can view solutions for high-growth Plus brands.

Practical benefits compared to standalone wishlist apps

• Use wishlist behavior to fuel loyalty promotions automatically: For example, awarding points for adding items to wishlists or triggering targeted reward offers when wishlist items go on sale ties discovery directly to retention.
• Reduce duplicate billing: One subscription often pays for multiple features that would otherwise be billed separately.
• Faster campaigns: Centralized customer data and native integrations with tools like Klaviyo speed up campaign launches without wiring events between multiple apps.

Real-world signals

• Social proof for Growave is substantial: a large user base and many reviews indicate trust and maturity for merchants who want a consolidated approach. Merchant stories and examples help illustrate how integrated stacks perform; merchants can browse customer stories from brands scaling retention.

Try before committing

For merchants who prefer a guided evaluation, it is possible to book a personalized demo to see how an integrated retention stack improves retention. This gives stores a chance to weigh the operational benefits and compare the real-world impact versus using separate wishlist and marketing apps.

Technical integrations and app store availability

Growave supports a broad integration set—checkout, POS, email providers, and headless/Plus workflows—reducing the friction of replacing or consolidating existing tools. Merchants who want to install quickly or evaluate via Shopify can find the app in the Shopify App Store, or review pricing details to compare total cost of ownership. See how to consolidate retention features and find the app in the marketplace for a one-click install.

Cost and value comparison lens

• Single-purpose wishlist apps may appear lower cost at first glance, but adding loyalty, reviews, and referrals separately pushes total monthly spend higher.
• Bundled platforms like Growave typically provide better value for money when a store intends to use multiple retention levers concurrently. Merchants can compare bundled pricing and feature sets directly on the Growave pricing page.

Decision Framework: Which Option Should We Recommend for Different Merchant Profiles?

This section maps merchant priorities to recommended approaches without declaring a single winner. The goal is to match merchants to the practical fit.

• Small shops testing wishlist concepts with minimal spend:
  • Recommendation: Start with Wishlist Power’s Free plan to measure wishlist adoption and gauge social sharing. Re-evaluate when item counts or automation needs grow.
• Merchants who want fast launch, professional setup, and unlimited usage:
  • Recommendation: Swish is well-suited thanks to its free setup, unlimited lists, and strong review base (272 reviews at 5.0). It reduces developer workload and accelerates time-to-live.
• Developers and custom storefront teams that need full API control:
  • Recommendation: Wishlist Power’s JS API and pixel integrations provide the building blocks for bespoke experiences without vendor lock-in.
• Growing brands that plan to run loyalty, reviews, referrals, and wishlist-driven automation:
  • Recommendation: Consolidate into an integrated retention platform to lower app maintenance, improve data cohesion, and often achieve better long-term value. Explore how to consolidate retention features and compare integrated capabilities to a single-purpose wishlist approach.

Implementation Checklist: Questions Merchants Should Ask Before Installing

• What volume of wishlist items is expected during peak seasons? If high, confirm whether item caps apply.
• Is a hands-on onboarding process needed to ensure design alignment with brand pages?
• Will wishlist events feed into lifecycle automations (email flows, remarketing)? Does the plan include required integrations (Klaviyo, GA4, Meta)?
• Does the business plan to add loyalty or referral programs later? If so, would bundling reduce long-term costs and integration time?
• For technical stores: Is a JS API or headless support required today or in the near future?

Migration Tips

• Export wishlist data where possible and plan to map customer identifiers between systems.
• If moving from a limited-plan app to an unlimited model, schedule the migration outside peak sale periods.
• Preserve tracking by ensuring GA4 and pixel events map correctly in the new app or platform.

Final Comparison Snapshot

• Swish is an excellent choice for merchants who want unlimited lists, professional setup, and enterprise readiness—backed by strong user ratings and onboarding services.
• Wishlist Power is well-suited for merchants who want an entry-level free tier, API-based customization, and a predictable tiered pricing model at lower volumes.
• For merchants who plan to scale retention tactics beyond wishlists, an integrated solution reduces friction and often provides better value for money.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Wishlist Power, the decision comes down to priorities: Swish prioritizes unlimited usage, white-glove setup, and enterprise-ready integrations, while Wishlist Power provides a free entry point, item-based tiers, and developer tools for custom implementations. Both deliver solid wishlist capabilities; the right pick depends on budget, internal development resources, and whether the wishlist will be one of several retention levers.

Beyond the wishlist decision, many merchants find that combining wishlists with loyalty, reviews, referrals, and VIP tiers in a single platform removes friction and powers sustainable growth. Growave’s More Growth, Less Stack approach bundles those retention levers and reduces the overhead of maintaining multiple single-purpose apps. Merchants can compare feature bundles and pricing to decide whether consolidation makes sense by visiting the Growave pricing page. Merchants interested in an integrated stack or a side-by-side evaluation can also install the solution via the Shopify marketplace or review customer examples to see how other merchants applied consolidation: explore how to consolidate retention features and view the app in the Shopify App Store for direct evaluation.

Start a 14-day free trial to explore Growave and see whether consolidating wishlist, loyalty, reviews, and referrals reduces tool sprawl while improving retention. Start a free trial and compare plans

(Note: For personalized walkthroughs, merchants can also book a personalized demo to see how an integrated retention stack improves retention.)

FAQ

What are the key differences in pricing between Swish and Wishlist Power?

• Swish uses flat plans that include unlimited wishlists and free setup across its paid tiers, up to a Shopify Plus plan at $99/month for enterprise features. Wishlist Power offers a free plan and several paid tiers ($15.99–$69.99/month) with item-based quotas. Swish’s model favors predictable scaling; Wishlist Power can be lower cost initially but may require plan upgrades as wishlist volume grows.

How do integrations compare for marketing automation?

• Swish includes native integrations for Klaviyo, GA4, and Meta and emphasizes automated wishlist notifications. Wishlist Power offers pixel integrations (GA4, TikTok) and Klaviyo on Pro, plus JS APIs for custom event flows. Merchants seeking plug-and-play lifecycle automations may find Swish faster to integrate; dev teams may prefer Wishlist Power’s granular control.

Which app is better for developers and headless builds?

• Wishlist Power exposes JavaScript APIs and pixel hooks suitable for custom builds. Swish supports headless and Hydrogen stacks, with dedicated Plus support for enterprise headless setups. Developers should choose based on API requirements and the level of vendor support desired.

How does an all-in-one platform compare to specialized apps?

• An integrated platform reduces the number of apps to maintain, centralizes customer behavior for smarter retention campaigns, and often offers better value when multiple retention tools are required. For merchants planning loyalty programs, reviews collection, wishlists, and referrals, consolidating those features into a single platform often accelerates campaigns while minimizing technical overhead. See examples of combining loyalty and wishlist behavior to increase repeat purchases by exploring how to build loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews.