Swish (Wishlist King) vs. PluralCart: In-Depth Comparison

Introduction

Choosing the right Shopify app is a common pain point for merchants who want to grow revenue without multiplying technical debt. Many storefront teams weigh ease of setup, feature fit, and long-term value — but the right choice depends on specific business goals such as increasing conversion, improving B2B ordering workflows, or lifting lifetime value.

Short answer: Swish (formerly Wishlist King) is an excellent choice for consumer-facing brands that want a polished, highly customizable wishlist experience with strong conversion-focused automations. PluralCart: Save Carts & Share is better suited to B2B or wholesale merchants needing saved carts, collaboration, and draft-order workflows for large or recurring bulk purchases. For merchants who want a single, integrated retention stack rather than multiple single-purpose tools, a platform like Growave often delivers better value for money and reduces app sprawl.

This article provides an in-depth, feature-by-feature comparison of Swish (formerly Wishlist King) and PluralCart: Save Carts & Share so merchants can choose the option that best suits their business. After the direct comparison, an alternative approach to solving "app fatigue" with an all-in-one retention platform is presented.

Swish (formerly Wishlist King) vs. PluralCart: Save Carts & Share: At a Glance

Deep Dive Comparison

Core Purpose and Product Positioning

Swish: Wishlist-first conversion tool

Swish positions itself as a flexible wishlist solution intended to capture customer intent, re-engage shoppers, and push conversions through personalized and automated wishlist messages. With a strong emphasis on visual matching to store themes and integrations for lifecycle tools (Klaviyo, GA4, Meta), Swish is designed to slot into DTC conversion flows where customers "save for later," "gift list," or "wish" for products before purchase.

PluralCart: Cart collaboration and large-order workflows

PluralCart concentrates on cart workflows rather than saved-product intent. It is designed for merchants that expect customers to save and iterate on multi-SKU carts, collaborate across teams or parties, or convert saved carts into draft orders for back-office processing. It targets businesses with B2B ordering needs or complex B2C use cases that require collaborative selection.

Features Compared

Wishlist vs. Saved Carts

Swish offers the classic wishlist pattern — customers save individual product variants or products to named lists or favorites and receive targeted messages when price, stock, or promotions occur. Unlimited wishlists and saved items are included across plans, which reduces the worry of hitting caps.

PluralCart allows customers to save entire carts, edit them later, and share or collaborate with others. This is useful when purchase decisions involve multiple stakeholders or require bulk order editing. It is a fundamentally different user experience: single-item intent (Swish) vs. multi-item transactional intent (PluralCart).

Key takeaway:

• Choose Swish when the goal is to capture product-level intent, influence future purchase moments, and trigger wishlist-driven automations.
• Choose PluralCart when workflows require saved whole-carts, collaboration, or conversion to draft orders.

Notifications, Automations & Lifecycle Email

Swish advertises highly personalized and automated wishlist notifications. Native integrations with Klaviyo and Meta make it straightforward to use wishlists as triggers for email, SMS, or ad retargeting. That makes Swish powerful for lifecycle programs — recovering intent, cross-selling from wishlist behavior, and nudging customers back when favorites come back in stock or go on sale.

PluralCart’s communications are more operational. It focuses on the cart state (saved, shared, converted to draft order) and less on marketing automations. Merchants will likely need to connect PluralCart events into their own CRM or automation platform to build lifecycle campaigns from saved-cart behaviors.

Collaboration & Team Support

PluralCart shines in cart collaboration. Users can share carts so multiple parties can add items, and store teams can view or edit customer carts — useful for customer success, sales reps, or wholesale accounts. Converting a cart into a draft order is a practical bridge to the merchant admin and fulfilment processes.

Swish does not prioritize collaborative cart-building. Its collaboration value is indirect — wishlists can be shared socially or used as gift lists — but it is not built for multi-person cart editing or wholesale conversion workflows.

Analytics & Product Insights

Swish lists advanced analytics and wishlist curation. Tracking what customers add to wishlists and which items convert helps merchants prioritize merchandising, test promotions, and personalize outreach. The app's emphasis on "gain meaningful insights" suggests an analytics layer focused on product-level intent metrics.

PluralCart claims metrics on what products are being saved inside carts, which can be valuable for inventory planning or identifying frequently bundled products. Its analytics are centered on cart-level behavior rather than shopper lifecycle metrics.

UX, Design, and Theming

Swish emphasizes seamless integration with themes and offers free setup and customization across plans. This positions the app as an experience-first solution that will match store aesthetics and customer-facing pages.

PluralCart’s UI priorities lie on functionality for large-SKU cart management and collaboration features. Merchants should test how well PluralCart adapts visually to their storefront and whether the cart-saving UI aligns with desired customer pathways.

Pricing and Value for Money

Swish Pricing Overview

• Basic Shopify: $19 / month — All features, free setup, unlimited wishlists & sessions.
• Shopify: $29 / month — All features, free setup.
• Advanced Shopify: $49 / month — All features, free setup.
• Shopify Plus: $99 / month — White‑glove onboarding, priority support, dedicated account manager, Hydrogen & headless support.

The Swish pricing structure scales by Shopify plan, not by usage, and includes free onboarding. For many DTC merchants, $19–$49 / month with no hard caps on saved items represents strong value for a specialized wishlist tool, particularly given the 272 reviews and a perfect 5.0 rating indicating positive merchant experiences.

PluralCart Pricing Overview

• Starter: $49 / month — Save up to 2,000 carts per month.
• Pro: $99 / month — Save up to 10,000 carts per month.

PluralCart’s plans are capacity-driven (saved carts per month). For B2B merchants with frequent saved-cart activity or many accounts, the entry price is higher than Swish’s, but the product is solving a different problem (collaborative cart workflows). Merchant budgets and cart volume should guide the choice.

Value for Money Assessment

• Swish offers a lower entry price and unlimited wishlists, making it a better-value single-purpose wishlist solution for small to mid-size consumer brands.
• PluralCart’s value is concentrated for merchants with B2B complexity where the revenue uplift from streamlined ordering and draft-order conversions can justify higher per-month costs.

Avoid framing decisions solely on monthly price; estimate potential revenue impact. For instance, wishlists that recover even a small percentage of saved-item sessions can quickly offset a $19–$49 monthly spend. Conversely, PluralCart’s impact should be measured by reduced order conversion friction and time saved for high-touch sales processes.

Integrations & Ecosystem

Swish Integrations

Swish lists native integrations or compatibility with:

• Klaviyo (for lifecycle automation),
• Google Analytics 4,
• Meta (ad/retargeting),
• Hydrogen & headless stacks,
• Shopify customer accounts, search, and recommendations.

These integrations make Swish easier to plug into existing marketing stacks, improving the reach of wishlist events into automated flows and ad platforms.

PluralCart Integrations

PluralCart works with:

• Customer accounts,
• Shopify Flow.

Its integration footprint is narrower; merchants that need deeper marketing automation connections will need to push events into external platforms or use middleware to connect to tools like Klaviyo.

Integration Implications

• Swish reduces engineering overhead for marketers who want wishlist events to appear directly in email and ad systems.
• PluralCart requires more orchestration for marketing-systems usage but provides stronger operational hooks for customer-success and draft order flows.

Support, Onboarding, and Implementation

Swish Support Experience

Swish markets free setup and customization across all plans plus white-glove onboarding and account management for Plus. That service lowers the barrier for merchants without in-house development resources. The developer’s 272 reviews and a 5.0 rating suggest a consistently positive onboarding and support experience.

PluralCart Support Experience

PluralCart’s smaller user base (13 reviews) still yields a high rating (4.9), indicating quality support, but the lower number of public reviews signals a smaller community and less public feedback to benchmark against. Implementation complexity for merchants using advanced workflows (draft orders, shared carts) should be validated during trial and test flows.

Response Time and SLA Expectations

Merchants on enterprise or Plus-level plans generally expect faster SLAs and proactive support. Swish’s Plus tier offers priority support and a dedicated manager. PluralCart does not publicly advertise dedicated account managers in the provided data; merchants on tight timelines should confirm support SLAs before committing.

Scalability & Enterprise Readiness

Swish Scalability

Swish explicitly supports Shopify Plus and headless setups, with a higher-tier plan tailored to Hydrogen and non-standard architectures. Unlimited wishlists and sessions remove scaling concerns related to saved items. This is attractive to growing brands and enterprise teams that need reliability at scale.

PluralCart Scalability

PluralCart’s saved-cart quotas (Starter and Pro) introduce a usage ceiling; merchants with unpredictable or extremely high saved-cart volumes may need to monitor usage or negotiate enterprise terms. For B2B merchants with predictable volumes, quotas may map cleanly to pricing.

Enterprise Integrations & Compliance

Swish lists integrations that enterprise teams often need (GA4, Klaviyo). Merchants on Shopify Plus should verify support for SSO, multi-store setups, and SLAs. PluralCart’s value proposition is operational; enterprise teams must confirm how saved carts export into ERP or OMS workflows.

Privacy, Data Control & Ownership

Both apps operate within Shopify’s ecosystem. Key merchant questions should include:

• How are wishlist/cart events stored and for how long?
• What export and deletion options exist for customer data?
• How does each app handle GDPR, CCPA, and other compliance needs?

Swish emphasizes analytics and integrations, so confirm how personally identifiable wishlist data flows into third-party platforms. PluralCart’s collaborative carts may include shared links; verify link security and access controls.

Pros and Cons Summary

Swish (formerly Wishlist King)

• Pros:
  • Strong wishlist UX and polished theming.
  • Unlimited wishlists and saved items across plans.
  • Powerful integrations with Klaviyo, GA4, Meta.
  • Free setup and strong onboarding, including white-glove Plus options.
  • High social proof: 272 reviews at 5.0 rating.
• Cons:
  • Focused on wishlist behavior only — not suitable for collaborative cart workflows.
  • Not built to manage draft-order-heavy B2B processes.

PluralCart: Save Carts & Share

• Pros:
  • Built for saved carts, collaboration, and draft-order conversion.
  • Designed for B2B, wholesale, and complex ordering needs.
  • High rating across its review set (13 reviews, 4.9).
• Cons:
  • Higher entry price and per-month saved-cart quotas.
  • Narrower integration footprint for marketing automation.
  • Limited public reviews; fewer community signals for widespread merchant experiences.

Use Cases and Merchant Recommendations

When to choose Swish

• A DTC brand wants a frictionless wishlist that matches storefront styling.
• The merchant prioritizes lifecycle marketing and wants native Klaviyo/GA4/Meta triggers.
• Store wants unlimited wishlists without worrying about caps or seat limits.
• The brand expects wishlists to feed product merchandising and re-engagement campaigns.
• The merchant prefers managed onboarding to ensure pixel-perfect theme integration.

When to choose PluralCart

• A wholesale or B2B business needs customers to collaboratively build large or complex carts.
• Sales reps or customer success teams need to view, edit, and convert customer carts to draft orders.
• The business requires multi-person approval or multi-party purchasing workflows.
• Merchant volume maps cleanly to PluralCart’s saved-cart quotas.

Implementation Tips and Checklist

• Test business-critical flows before launching (e.g., wishlist to purchase conversion; saved-cart collaboration across accounts).
• For Swish: set up Klaviyo event triggers for wishlist creation, wishlist abandonment, and wishlist purchase to automate recovery flows.
• For PluralCart: validate the draft-order conversion workflow and test how saved carts export to fulfillment or ERP systems.
• Monitor analytics for a few weeks post-launch to measure uplift in conversion rate, average order value (AOV), or time-to-purchase.
• Confirm data retention and opt-out functionality for compliance.

The Alternative: Solving App Fatigue with an All-in-One Platform

App Fatigue and the Hidden Costs of Single-Function Tools

Many merchants start by adding single-purpose apps that solve immediate problems — a wishlist app to capture intent, a cart-sharing app for B2B buyers, a reviews widget, a loyalty program. Over time, this approach increases maintenance: multiple vendor dashboards, duplicate data flows, overlapping notifications, integration glue, and potential performance slowdowns. This "app fatigue" can reduce engineering velocity and complicate customer journeys.

Multiple single-purpose apps also make attribution harder. If a customer interacts with a wishlist, then a referral, then a loyalty reward before purchasing, connecting those touchpoints requires careful event mapping and often extra middleware.

More Growth, Less Stack: The Case for an Integrated Retention Suite

An integrated platform centralizes retention tools — loyalty, referrals, reviews, wishlists, and VIP tiers — under a single roof. This reduces the number of apps to manage and provides consistent customer identities, unified reporting, and coordinated program logic.

Growave promotes a "More Growth, Less Stack" approach designed to:

• Consolidate multiple retention features and centralize customer data for clearer attribution and more coherent customer experiences.
• Reduce engineering overhead by offering native integrations to popular tools widely used in ecommerce stacks.
• Let merchants design linked programs where wishlist behavior can feed loyalty points, and reviews can trigger referral incentives without separate apps.

Book a personalized demo to see how an integrated retention stack improves retention. Book a personalized demo

How an Integrated Suite Solves the Problems Identified Earlier

• Single source of customer truth: Instead of syncing events across multiple apps, wishlist saves, referral clicks, and loyalty redemptions live within the same platform and profile.
• Cross-feature automation: Points for wishlist actions, reward triggers for social reviews, and VIP tier gating for exclusive wishlist promotions become easier to implement and measure.
• Fewer integration points: A centralized app reduces the number of external web requests, which can improve page load and reduce third-party maintenance.

Growave: Feature Set and How It Maps to Merchant Needs

Growave combines multiple retention tools into one platform, addressing the gaps merchants face when choosing between Swish and PluralCart.

• Loyalty and Rewards
  • Merchants can build loyalty and rewards that drive repeat purchases, including points programs, referral bonuses, and custom reward actions. By tying wishlists to points (for example, rewarding wishlist creation or purchase), brands can influence behavior across the buyer journey.
  • Repeat mention: use the loyalty tool to centralize incentives and reduce the need for a separate rewards app. Merchants can create multi-step incentives without piecing together separate vendors. Loyalty and rewards that drive repeat purchases
• Wishlist Functionality
  • Growave’s wishlist feature covers product-level saved items and integrated lifecycle automation while existing in the same system as loyalty and reviews. This reduces duplicated events and simplifies attribution.
• Reviews & UGC
  • Collect and showcase authentic customer feedback with the platform’s review tools. Displayed reviews can be combined with loyalty incentives or used as user-generated content for social proof. Merchants can collect and showcase authentic reviews and automate review requests tied to loyalty or purchase milestones.
  • Repeat mention: integrated reviews reduce the need for a separate review widget. Use review data to influence reward strategies and email segmentation. Collect and showcase authentic reviews
• Referrals and VIP Tiers
  • Built-in referral programs and VIP tiers let merchants create multi-channel retention strategies without integrating separate referral or membership apps.
• Shopify Plus and Enterprise Support
  • Growave supports solutions for high-growth Plus brands and offers enterprise-level features like headless API access, a dedicated launch plan, and customer success support for larger merchants.

Integrations and Ecosystem Benefits

Growave’s broader integration footprint reduces custom bridges. It lists built-in connections to tools merchants commonly use (for example, Klaviyo and Omnisend for email; Gorgias for support; Recharge for subscriptions). This makes it simpler to route events to marketing tools from a single source.

Merchants can also find inspiration and case studies that demonstrate how consolidated retention programs perform in the wild. Explore customer stories from brands scaling retention to evaluate real-world outcomes.

Pricing and Cost Comparison

Growave’s pricing tiers accommodate a range of merchant sizes:

• Free plan available for experimentation.
• Entry Plan ($49 / month) includes loyalty, reviews & UGC, referrals, wishlist, basic integrations, and support.
• Growth Plan ($199 / month) adds advanced customization and priority support.
• Plus Plan ($499 / month) supports enterprise needs like headless APIs and a dedicated launch plan.

Compare the cost of multiple single-purpose apps against a single integrated subscription. For example, a merchant using a wishlist app ($19–$49), a loyalty app ($49+), and a reviews app ($X) will often reach or exceed the price of an integrated plan while incurring higher maintenance costs. Merchants can evaluate how consolidating features delivers better value for money and frees up time for strategic growth.

For merchants considering switching or consolidating, review the detailed plan comparison and migration options on Growave’s pricing page: explore how to consolidate retention features. A copy of the Growave app can be installed directly from the Shopify App Store for testing and initial setup.

When an All-in-One Platform Is the Right Choice

• The merchant runs multiple retention programs and struggles with data silos.
• Marketing and customer success teams want a unified customer profile to drive personalized campaigns.
• The store is scaling quickly and needs enterprise-grade integrations and headless support.
• The business prefers a single vendor relationship and fewer contracts.

When a Single-Purpose App Still Makes Sense

• Specific, mission-critical workflows require best-of-breed capabilities not replicated in a consolidated tool (for example, highly customized enterprise cart collaboration unique to a merchant’s workflow).
• The team prefers a modular stack and is prepared to manage the integration overhead.
• The merchant has limited or highly focused needs (a simple wishlist with minimal lifecycle marketing) and the cheapest specialized solution provides faster ROI.

Install and test the integrated approach by adding Growave from the Shopify App Store and compare end-to-end flows. See the pricing tiers and choose a plan that aligns with current order volume and feature needs: consolidate retention features.

Migration and Coexistence Strategies

Phased Migration

For merchants currently running Swish or PluralCart, migrating to an integrated platform can be phased to reduce risk:

• Start by enabling wishlist or review features in the integrated platform and run both apps concurrently during validation.
• Migrate data in stages (wishlists first, then loyalty points, then reviews) while maintaining event parity in analytics.
• Use a parallel period to confirm that lifecycle triggers and draft-order conversions behave identically.

Coexistence Tactics

Some merchants will want to maintain a specialized app for one workflow while consolidating others. For example:

• Keep PluralCart for complex B2B cart collaboration while moving wishlist, reviews, and loyalty to an integrated platform.
• Ensure consistent customer identifiers (email, customer ID) are used across systems to reduce fragmentation.

Measuring Success

Key metrics to monitor during and after migration include:

• Conversion rate lift from wishlist/email flows.
• Time-to-order for collaborative carts.
• Repeat purchase rate and customer lifetime value (LTV).
• Administrative time spent managing vendor dashboards and integrations.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and PluralCart: Save Carts & Share, the decision comes down to use case. Swish is best for DTC and consumer brands that need a polished wishlist experience, lifecycle automations, and theme-matched UI. It offers excellent value for money for wishlist-focused needs and strong integrations for marketing automation. PluralCart is best for B2B and wholesale merchants that require saved-cart collaboration, multi-party ordering, and draft-order workflows that improve order support and large-SKU management.

Beyond that choice, many merchants will benefit from a unified retention platform that reduces tool sprawl and centralizes loyalty, wishlists, referrals, and reviews. Growave’s "More Growth, Less Stack" philosophy aims to eliminate redundant apps and provide consistent customer profiles, cross-feature automation, and enterprise-grade integrations. Merchants can compare plans and consider reducing the number of single-purpose apps by reviewing how to consolidate retention features. To evaluate fit quickly, try installing the integrated solution from the Shopify App Store.

Start a 14-day free trial to see how consolidating wishlist, loyalty, reviews, and referrals into one platform reduces maintenance and improves retention. Start a 14-day free trial

FAQ

Q: Which app is better for a DTC brand focused on conversion from saved items? A: Swish (formerly Wishlist King) aligns closely with DTC needs because it focuses on product-level wishlists, personalized wishlist notifications, and native integrations with marketing tools like Klaviyo and Meta. Its unlimited wishlists and free setup add immediate implementation value.

Q: Which app suits B2B or wholesale ordering workflows with many SKUs? A: PluralCart: Save Carts & Share is designed for collaborators, sales teams, and account-based ordering. Saving, sharing, and converting carts to draft orders reduce friction in large or multi-stakeholder purchases.

Q: How does an all-in-one platform compare to specialized apps? A: An integrated platform reduces the number of vendor relationships and data silos, enabling cross-feature automation (for example, rewarding wishlist interactions within a loyalty program). This often results in better value for money and less maintenance, though specialized apps may still be preferable when a single, unique capability is mission critical.

Q: How should a merchant choose between Swish, PluralCart, and an integrated option? A: Identify the primary business objective: product intent and lifecycle (Swish), collaborative cart and wholesale workflows (PluralCart), or consolidated retention strategy (integrated platform). Test critical flows, evaluate integration needs, and weigh ongoing maintenance costs. For merchants aiming to centralize retention programs, assessing options and pricing on a single platform can reveal significant operational benefits. Explore how to consolidate retention features and view real-world customer examples in customer stories from brands scaling retention.