Swish (Wishlist King) vs. PluralCart: In-Depth Comparison

Introduction

Shopify merchants face a crowded app market where choosing the right tools affects retention, average order value, and long-term customer lifetime value. Single-purpose apps can deliver strong results quickly, but they also increase maintenance overhead and create integration gaps. Deciding between purpose-built solutions requires clarity on feature fit, value, and how each tool affects the broader tech stack.

Short answer: Swish (formerly Wishlist King) is an excellent fit for merchants who want a polished, highly configurable wishlist experience with strong onboarding and integrations—ideal for DTC and omnichannel brands focused on product discovery and future conversions. PluralCart: Save Carts & Share is better suited for B2B and wholesale sellers who need multi-cart saving, sharing, and cart-to-draft-order workflows. For merchants who want to reduce tool sprawl and consolidate retention features, an integrated retention platform can offer better long-term value than adding another single-purpose app.

This post provides a detailed, feature-by-feature comparison of Swish (formerly Wishlist King) and PluralCart: Save Carts & Share to help merchants choose the right tool for their needs. After the direct comparison, the piece explains the trade-offs of using multiple single-point apps and introduces a consolidated alternative that reduces app fatigue and improves retention and lifetime value.

Swish (formerly Wishlist King) vs. PluralCart: Save Carts & Share: At a Glance

Deep Dive Comparison

Product Positioning and Target Merchant Profiles

Swish: Wishlist-first, conversion-oriented

Swish positions itself as a full-featured wishlist solution for merchants "with ambition." The app emphasizes a polished shopper experience—wishlists throughout the shopping journey, curated wishlist views, and automated wishlist notifications to re-engage customers at the times they are most likely to convert. The included free setup and customization service suggests a focus on high-quality implementation and visual consistency with the merchant's store.

Swish is best for merchants that:

• Sell products where customers often delay purchase (e.g., apparel, home goods, gifts).
• Want to convert wishlists into later purchases via notifications and analytics.
• Use Klaviyo or GA4 and want out-of-the-box integrations for targeted campaigns.

With 272 reviews and a 5.0 rating, the app has a substantial user base and strong user satisfaction signals on the Shopify App Store.

PluralCart: Cart-first, collaboration-oriented

PluralCart targets a different friction point in the shopping flow: the cart itself. It enables customers to save and manage multiple carts, collaborate with others, and lets store staff or sales reps convert carts into draft orders. This focus on multi-cart workflows addresses B2B ordering, wholesale, or multi-party purchasing scenarios where buying decisions involve several stakeholders.

PluralCart is best for merchants that:

• Serve B2B or wholesale customers who need to prepare, share, and finalize large or complex orders.
• Require the ability to convert saved carts into draft orders for manual processing.
• Need to capture cart-level metrics to understand purchasing intent across multiple saved carts.

PluralCart’s rating is 4.9 across 13 reviews—high satisfaction, though from a smaller reviewer sample than Swish.

Feature Comparison

Wishlist & Saved Items

Swish

• Unlimited wishlists and saved items on all plans.
• Supports wishlisting across the entire shopping journey (product pages, collection pages, search).
• Curated wishlist views and analytics to identify top-saved items.
• Automated wishlist notifications to nudge customers when wishlisted items are back in stock, on sale, or trending.
• Free onboarding for visual and functional setup.

PluralCart

• Focuses on saving full carts rather than single items. While some merchants can implement saved-item workflows using customizations, PluralCart’s strength is cart-level persistence.
• Designed to handle large SKU counts within a single cart—important for wholesale customers.

Winner by feature: For single-item saved experiences and conversion nudges, Swish leads. For full-order or multi-item saved-cart workflows, PluralCart is purpose-built.

Sharing, Collaboration, and Multi-User Workflows

Swish

• Sharing typically focuses on enabling customers to share wishlists or saved items (e.g., wishlists for gifting).
• Built with customer-facing sharing and personalization in mind.

PluralCart

• Built from the ground up for collaboration: save a cart, share a link, let others add or edit items, and finalize the cart.
• Enables support staff to view and manage customer carts—useful for customized quotes or B2B order support.

Winner by feature: PluralCart for collaboration and B2B workflows.

Notifications, Automation, and Re-Engagement

Swish

• Automated wishlist notifications (email, potentially push via integrations) are a core capability.
• Kan be used to trigger personalized messages in Klaviyo and other ESPs.
• Useful for reducing friction between discovery and purchase.

PluralCart

• Provides cart analytics and can integrate with Shopify Flow for automation, but notification capabilities are less central.
• Best used in workflows where sales reps or staff convert carts to orders and then reach out via existing CRM/ESP tools.

Winner by feature: Swish leads for automated, customer-facing re-engagement.

Draft Orders & Checkout Workflows

Swish

• Focused on the pre-purchase wishlist—doesn't natively create draft orders as its primary function.

PluralCart

• Converts saved carts into draft orders, simplifying the hand-off from a saved cart to a manually processed order.
• Useful for merchants who want a hybrid approach: allow customers to compile complex carts, then finalize through manual review or invoicing.

Winner by feature: PluralCart for draft order workflows.

Analytics and Insights

Swish

• Offers advanced analytics and wishlist curation to show what customers save, how wishlists convert, and where to focus merchandising.
• Integrates with GA4 for broader website analytics, enabling deeper attribution and performance tracking.

PluralCart

• Provides metrics on saved carts and the products within them—valuable for uncovering high-intent B2B interest and recurring multi-item buys.
• Less about conversion nudges and more about cart behaviour and operational visibility.

Winner by feature: Tie — both deliver analytics tuned to their domain (wishlists vs carts).

Integrations & Ecosystem Fit

Swish Integrations

• Klaviyo for segmented email automation.
• GA4 for analytics.
• Meta integrations for potential retargeting or social proof.
• Works with Checkout, Hydrogen, Marketplaces, Customer Accounts, Search, and Recommendations.
• Shopify Plus features on higher-tier plans and headless stack support.

Swish’s integration focus supports marketing and analytics workflows, enabling merchants to push wishlist signals into personalization engines.

PluralCart Integrations

• Integrates with Customer Accounts and Shopify Flow.
• Its integration set is tailored to operational workflows and order management.
• Developers can use the saved-cart data to feed into other systems, but built-in marketing integrations are more limited compared to Swish.

Winner by integrations: Swish for marketing and data stack integration; PluralCart for order workflow and operational integration.

Pricing & Value For Money

Pricing is a function of what the merchant needs to accomplish and how each app affects operations.

Swish Pricing Snapshot

• Basic Shopify: $19 / month — includes all features, free setup, unlimited wishlists & sessions.
• Shopify: $29 / month.
• Advanced Shopify: $49 / month.
• Shopify Plus: $99 / month — includes white-glove onboarding, priority support, dedicated account manager, headless support.

Swish’s per-plan pricing is low entry cost with enterprise features gated to Plus. The inclusion of free setup across all plans boosts short-term value and reduces implementation friction.

PluralCart Pricing Snapshot

• Starter: $49 / month — Save up to 2,000 carts per month.
• Pro: $99 / month — Save up to 10,000 carts per month.
• No public higher-tier plan details included in the provided data.

PluralCart’s cost structure is volume-based, tied to saved carts. For B2B merchants with many saved carts per customer, costs can scale with usage. The Starter plan is more expensive than Swish’s entry point but reflects the specialized cart-management feature set.

Value assessment

• For merchants focused on wishlists and marketing-driven reactivation, Swish delivers better value for money at entry points, especially when accounting for included onboarding and marketing integrations.
• For merchants with complex B2B workflows and high saved-cart volume, PluralCart’s value depends on cart volumes and the business impact of saved-cart collaboration. If saving 2,000 carts monthly covers business needs, the Starter plan may make sense.

Winner by pricing/value: Depends on use case—Swish is better value for wishlist and marketing needs; PluralCart provides value when cart collaboration and draft order conversions directly increase revenue.

Onboarding, Support & Documentation

Swish

• Offers free setup and customization across plans—this reduces implementation risk and ensures consistent UI/UX.
• Shopify Plus customers receive white-glove onboarding and a dedicated account manager on the Plus plan.
• High review count with a perfect rating suggests consistent support experiences.

PluralCart

• Smaller review base but highly rated—support quality appears positive.
• Offers features that require careful configuration for multi-user and draft order flows, so support responsiveness is important for B2B setups.

Winner by support: Swish for clear, packaged onboarding and scale of support services.

Implementation Complexity & Customization

Swish

• Designed to integrate seamlessly with themes; free setup reduces theme custom work.
• Supports headless (Hydrogen) and advanced customization on higher plans.
• Easy for most merchants to implement wishlist buttons and modals without developer time if using the free setup service.

PluralCart

• Implementation requires attention to saved-cart lifecycle, access controls, and shared links. B2B use cases may require additional theme or account-level customizations.
• Merchants that require tight integration with existing ERP or CRM will want to verify API capabilities and export options.

Winner by ease: Swish for front-end simplicity and free setup; PluralCart may require more custom development for complex workflows.

Scalability & Performance

Swish

• Unlimited wishlists & sessions on all plans indicate confidence in scale handling.
• Dedicated Plus plan features for headless and high-volume stores suggest planned scale support.

PluralCart

• Plans limited by saved-cart counts (2,000 / 10,000) imply explicit scaling metrics—merchants must monitor usage to avoid sudden overage costs or plan upgrades.
• Designed to handle large SKU counts inside carts—a performance benefit for wholesale customers.

Winner by scalability: Both scale, but with different constraints — Swish via unlimited items (marketing scale) and PluralCart via tiered cart limits (operational scale).

Security, Data Ownership & Compliance

Swish and PluralCart both operate within Shopify’s app framework; merchants should verify:

• Where saved data is stored (e.g., third-party servers) and how long it is retained.
• Export options for saved items or carts for data portability.
• Compliance with relevant regulations (e.g., GDPR) for customer data used in notifications and integrations.

Neither product data provided includes detailed security certifications, so merchants with strict compliance needs should request SOC2 or equivalent details from each vendor.

Pros & Cons Summary

Swish (formerly Wishlist King)

• Pros:
  • Highly polished wishlist UX and automated notifications.
  • Strong marketing & analytics integrations (Klaviyo, GA4, Meta).
  • Free setup and customization reduce implementation friction.
  • Unlimited wishlists on affordable plans; clear Plus support.
  • 272 reviews with a 5.0 rating indicates consistent merchant satisfaction.
• Cons:
  • Primarily focused on wishlists—not designed for collaborative cart workflows or B2B order conversion tools.
  • May supplement other operational apps for large B2B order flows.

PluralCart: Save Carts & Share

• Pros:
  • Built for saving multiple carts, sharing, and collaboration—strong fit for B2B and wholesale.
  • Supports conversion of carts into draft orders.
  • Handles large SKU counts within carts.
  • High satisfaction (4.9) among reviewers.
• Cons:
  • Higher entry price than Swish for basic features.
  • Smaller reviewer base (13 reviews) means less public feedback to benchmark against.
  • Limited marketing integrations compared to Swish; may require custom flows to trigger customer re-engagement.

Use-Case Decision Guide

• Merchants prioritizing conversion from saved items to purchase, personalized re-engagement, and integrated analytics: Swish is the better fit.
• B2B or wholesale merchants needing collaborative cart workflows, saved multiple carts per buyer, and draft-order conversion: PluralCart is the better fit.
• Merchants that need both wishlist-driven discovery and complex cart workflows should evaluate whether to run both tools or consolidate with a solution that reduces the number of apps required.

Migration, Interoperability, and Long-Term Maintenance

Adding a new single-function app affects long-term maintenance:

• Theme updates can break front-end widgets; implementing apps that include setup services (Swish) reduces that risk.
• Data fragmentation occurs when wishlist, cart saves, and loyalty data live in separate systems—this increases reliance on middleware or custom integrations.
• Ongoing support, plan upgrades, and cross-app automations can increase total cost of ownership.

Merchants should audit current data flows and estimate the cost (developer hours, integrations, subscription fees) before adopting multiple single-purpose apps.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants choosing multiple single-purpose apps often accumulate technical debt and operational friction—this is commonly known as "app fatigue." App fatigue appears as:

• Increasing monthly subscription bills and hidden costs when plan limits are hit.
• Fragmented customer data across systems, making it harder to build accurate customer segments.
• Longer implementation and QA cycles when multiple apps interact with checkout, customer accounts, and the storefront.
• Complications when trying to automate cross-functional campaigns (e.g., loyalty + wishlist + reviews).

An alternative approach is consolidation: use a unified platform that centralizes wishlist, loyalty, referrals, reviews, and VIP tiers. This reduces integration overhead, consolidates customer identity, and often delivers better long-term ROI.

Growave's "More Growth, Less Stack" proposition is positioned around exactly that problem. Merchants can evaluate consolidation by comparing the cost and complexity of several single-purpose apps to a single platform that covers the same use cases with shared user data, consistent UX, and integrated automation.

Why consolidation matters

• Single customer profile across features (wishlists, loyalty, referrals, reviews) makes retention campaigns more targeted and effective.
• Fewer interruptions to the storefront when updating themes or checkout.
• Streamlined support relationship—one vendor is responsible for interoperability across features.

Growave highlights the integrated approach: merchants can combine loyalty, referrals, wishlist, and reviews into a single platform. For merchants who want to assess plans and cost savings, it helps to compare the platform’s pricing and features to the combined cost of multiple standalone apps. Explore Growave’s pricing and features to evaluate how consolidation maps to business needs: consolidate retention features.

Core capabilities that reduce stack complexity

• Loyalty & Rewards: Centralized point accrual, tier logic, and exchange mechanisms that drive repeat business. Merchants can design loyalty and rewards that drive repeat purchases without wiring separate point systems and loyalty apps.
• Wishlist: Built-in and fully integrated wishlist features that feed directly into the loyalty and messaging systems—no need to translate saved-item data across vendors.
• Reviews & UGC: Tools to solicit, collect, and display product reviews and user-generated content, powering social proof and conversion. Merchants can collect and showcase authentic reviews while maintaining unified customer profiles.
• Referrals & VIP Tiers: Programs that leverage purchase and wishlist behavior to incentivize advocacy, with seamless reward redemption.

Each feature contributes to retention and lifetime value in a cohesive data environment, which can be more impactful than isolated feature wins from separate apps.

How Growave addresses wishlist and cart needs

• Wishlist parity: Growave includes wishlist functionality comparable to single-purpose wishlist apps, while tying wishlist signals into loyalty and referral logic.
• Cart workflows: While Growave’s primary strength is integrated retention features, merchants can combine wishlist and loyalty behavior to influence cart recovery and repeat purchases. For B2B cart collaboration and draft-order workflows, merchants can map Growave’s loyalty and VIP logic to sales processes and evaluate hybrid integrations for draft orders.

For merchants focused on reducing the number of apps while maintaining wishlist or cart features, investigating how an integrated platform maps to current workflows is crucial. Merchants can book a personalized demo to see how consolidated features reduce operational overhead and improve long-term customer value. (This is a direct prompt to schedule hands-on evaluation.)

Integrations and enterprise readiness

Growave supports a broad set of integrations that are relevant for merchants migrating from single-purpose apps. The platform’s integration list includes ESPs, customer service tools, and commerce extensions—allowing merchants to preserve key workflows while consolidating retention features.

• For merchants on Shopify Plus, Growave offers capabilities designed for enterprise flows and headless stacks. Explore tailored options for high-growth merchants at solutions for high-growth Plus brands.
• Growave’s app is also available for installation in the Shopify App Store: merchants can install from the Shopify App Store to test core features and initial setup.

Pricing comparison and plan fit

Growave offers multiple plans, including a free plan and paid tiers that scale with order volume. The Entry plan provides core features (Loyalty & Rewards, Reviews & UGC, Referrals, Wishlist) for an entry price, while Growth and Plus plans unlock advanced customization, integrations, and enterprise support. Merchants evaluating multiple subscriptions should compare the combined cost of running Swish + PluralCart + other apps against a single Growave plan that covers wishlist, loyalty, and reviews.

For a quick look at plan features and to evaluate the platform’s pricing relative to current app spend, consult Growave’s pricing page: compare plans and features. Additional merchant case studies and inspiration can help assess fit—review customer stories from brands scaling retention to see practical examples.

Operational benefits of consolidation

• Unified loyalty points and reward redemption mean fewer edge cases at checkout and a simpler customer experience.
• Consolidated reports reduce time spent combining data sources for retention metrics and campaign attribution.
• A single support contact reduces finger-pointing when cross-feature problems arise.
• Centralized customer identities enable richer segmentation (e.g., customers who saved X wishlist items and completed Y orders can be targeted with specific retention programs).

Merchants can also compare the integrated platform’s features against their existing app stack by installing the app in a staging store: install from the Shopify App Store.

When single-purpose apps still make sense

There are scenarios where single-purpose apps remain the right choice:

• A merchant already has a mature, integrated marketing stack and only needs one specialized feature that integrates cleanly—for example, a bespoke B2B cart collaboration tool.
• A niche requirement (e.g., very specific draft-order workflows tightly coupled to an ERP) may require a dedicated app or custom development.
• Short-term experiments where speed-to-market with a single widget is required.

For merchants who fall into these categories, it’s still important to account for maintenance and integration costs and weigh them against the benefits of consolidation.

Additional resources and next steps

Merchants can explore the platform further, view feature details, and consider a hands-on walkthrough:

• Review how loyalty programs and tiering can be structured by reading about loyalty and rewards that drive repeat purchases.
• See how review collection and UGC can be managed without a separate reviews app at collect and showcase authentic reviews.
• Schedule a walkthrough to get a tailored assessment of how consolidation maps to current workflows by booking a personalized demo.

Practical Recommendations: Choosing Between Swish, PluralCart, or Consolidation

• If the primary problem is bringing wishlisted items to purchase through highly targeted notifications and analytics, choose Swish. The combination of integrated marketing connectors and free onboarding reduces implementation time and keeps marketing signals centralized.
• If the core need is collaborative cart workflows with multi-user editing and the ability to convert carts to draft orders—especially for B2B and wholesale—choose PluralCart. Its cart-centric design directly addresses operational workflows that wishlists don’t solve.
• If the business goal is to reduce app sprawl, unify customer profiles, and run loyalty/referral programs in tandem with wishlist and reviews, consider an integrated platform that covers those use cases. Consolidation can reduce monthly fees, simplify data management, and improve the efficacy of retention campaigns. See an example of plan structures and assess potential cost savings by comparing current app spend to consolidated pricing at consolidate retention features.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and PluralCart: Save Carts & Share, the decision comes down to the primary business need: Swish excels at wishlist-driven discovery and re-engagement with strong marketing integrations and onboarding, while PluralCart specializes in saved-cart collaboration and draft-order workflows for B2B buyers.

Beyond that binary choice, many merchants will benefit more from a consolidated retention platform that combines wishlist, loyalty, referrals, and reviews—reducing app fatigue, preserving customer data quality, and improving lifetime value. For a direct comparison of plans and to evaluate how consolidation might replace a stack of single-purpose apps, examine Growave’s pricing and feature matrix and see how an integrated approach can simplify operations: compare plans and features. For hands-on exploration of how consolidation accelerates retention, book a personalized demo.

Start a 14-day free trial to evaluate whether consolidating wishlist, loyalty, and reviews into a single platform improves retention and reduces the complexity of the store’s app stack: try a 14-day free trial.

FAQ

• How do Swish and PluralCart differ in terms of merchant fit?
  • Swish is best for DTC and omnichannel merchants focused on wishlist-driven discovery and automated re-engagement. PluralCart is tailored for B2B and wholesale merchants that require saved-cart collaboration, multi-user editing, and draft-order conversion.
• Which app offers better integrations with email and analytics platforms?
  • Swish provides out-of-the-box integrations with tools like Klaviyo and GA4, which makes it stronger for marketing and analytics use cases. PluralCart focuses on customer account and workflow integrations.
• How does an all-in-one platform compare to specialized apps like Swish or PluralCart?
  • An integrated platform reduces data fragmentation, simplifies automation across wishlist, loyalty, and reviews, and lowers maintenance overhead. Single-purpose apps can be better for highly specific workflows, but consolidation tends to deliver better long-term value for merchants prioritizing retention.
• If a merchant needs both wishlist personalization and collaborative cart workflows, what is the recommended approach?
  • Evaluate whether the combined cost and complexity of two apps is justified by revenue uplift. If long-term retention and unified customer data are priorities, test a consolidated platform to see if it covers the key workflows. Merchants can book a personalized demo to review how integrated features map to both wishlist and cart collaboration needs.