Wishlist Wizard vs SWishlist: Simple Wishlist Comparison

Introduction

Shop owners face a common problem: adding a wishlist feature means choosing between dozens of single-purpose apps, each promising to increase engagement. Selecting the wrong one can cost time, slow page load, or force a growing tech stack that’s hard to manage.

Short answer: Wishlist Wizard is a straightforward, focused wishlist that works for merchants who want a simple bookmarking tool and predictable pricing; SWishlist: Simple Wishlist is stronger on localization, usage tiers, and analytics and suits stores that need flexibility and language support. For merchants who want a single integrated retention platform that replaces multiple point solutions, an all-in-one suite offers better value for money and lower maintenance overhead.

This article compares Wishlist Wizard (Devsinc) and SWishlist: Simple Wishlist (SoluCommerce) across features, pricing, integrations, support, and typical merchant use cases. The goal is a clear, impartial assessment so merchants can decide which wishlist app fits their needs—or whether switching to a multi-tool retention platform is a smarter long-term choice.

Wishlist Wizard vs. SWishlist: Simple Wishlist: At a Glance

Deep Dive Comparison

Product Feature Set

Core Wishlist Functionality

Wishlist Wizard focuses on the basics: allowing customers to save items they intend to buy later, sync across devices, and share wishlists. It’s a classic “bookmark” approach that keeps the UI and the merchant control surface small. The app supports unlimited products and customers on both plans, which removes common product-count friction for stores with large catalogs.

SWishlist provides the same baseline functionality—adding favorites, sharing wishlists, and front-end customization—but pairs it with usage-based tiers and built-in multilingual support. The Free and Basic plans impose monthly limits on wishlist additions (300 and 7,000 respectively), while the Premium plan offers unlimited additions and expanded reporting.

Why it matters: if a store expects high wishlist volume (for example, promotional periods or large catalogs), SWishlist’s usage tiers and analytics make it easier to align cost with demand. Wishlist Wizard’s unlimited caps on products/customers simplify billing but don’t include usage controls or detailed activity reporting.

Sharing & Social Behavior

Both apps advertise sharing capabilities. Wishlist Wizard mentions email and social sharing, while SWishlist explicitly positions sharing as part of the buying journey and emphasizes front-end customization for the sharing UI.

Practical difference:

• Wishlist Wizard keeps sharing simple and functional. It’s useful for early-stage stores that want customers to forward want-lists to friends and family without extra configuration.
• SWishlist supports more nuanced UX customization for share buttons and may work better for stores that want the wishlist share experience to match an established brand look across languages.

Customization & Theming

Wishlist Wizard’s positioning centers on a quick, lightweight setup. Merchants should expect modest theme-level customization options and a focus on stability across devices.

SWishlist sells customization as a core advantage: theme setup is included in the Free plan (up to 2 themes per store), and higher tiers increase the language coverage on the storefront (7 languages on Basic, 20 on Premium). For stores that prioritize brand consistency across multiple storefronts or languages, SWishlist provides clearer tools.

Key merchant takeaway: For heavy brand customization, SWishlist is more deliberate about front-end matching. For stores prioritizing speed and minimal UI change, Wishlist Wizard reduces the setup surface.

Notifications & “Back In Stock”

Wishlist Wizard’s Pro plan explicitly includes a “Back in stock” feature. That adds direct value: it converts wishlist activity into revenue by notifying interested customers when items return.

SWishlist does not list back-in-stock as a primary feature in the provided data. Stores that need wishlist-based replenishment alerts should factor Wishlist Wizard’s Pro plan into the evaluation or explore third-party integrations.

Analytics & Reporting

SWishlist offers tiered access to statistics, with the Premium plan highlighting unlimited access to all statistics and top-priority support. The Free and Basic plans restrict reporting granularity and the number of wishlist additions monitored.

Wishlist Wizard does not call out detailed analytics in the provided description. That suggests reporting is either basic or not a primary product differentiator.

Why analytics matter: Wishlist insights can inform merchandising, email segmentation, and out-of-stock prioritization. Merchants that rely on data-driven merchandising will likely prefer a wishlist that surfaces customer intent with reliable reporting.

Pricing and Value

Price Structure Comparison

Wishlist Wizard:

• Standard: $15/month — unlimited products and customers; no back-in-stock notifications.
• Pro: $20/month — unlimited products/customers; includes back-in-stock.

SWishlist:

• Free — 300 wishlist additions/month; 2 languages; free setup up to 2 themes; support within 24–48 hours.
• Basic: $5/month — 7,000 wishlist additions/month; 7 languages; faster support.
• Premium: $12/month — unlimited wishlist additions; 20 languages; unlimited statistics; top-priority support.

Value notes:

• SWishlist’s Free and Basic plans are aggressive for small to medium stores, offering a low-cost entry path with clear scaling steps.
• Wishlist Wizard’s pricing is higher than SWishlist’s top paid tier, but includes unlimited usage and back-in-stock on the Pro plan—useful for stores that expect consistent high volume and want replenishment automation.
• For merchants measuring value as “features per dollar,” SWishlist generally offers better value for smaller budgets and multilingual stores. Wishlist Wizard offers straightforward, predictable billing and a single feature (back-in-stock) that may justify its cost for stores needing that function.

Hidden Costs to Consider

• Performance impact: Single-purpose apps are usually lighter, but multiple wishlist, review, and loyalty apps can accumulate scripts that slow page load. Merchant attention should go to script audits regardless of vendor.
• Support and customizations: Higher customization needs can incur development costs if either app requires theme edits or custom integrations.
• Data ownership and migrations: If switching tools later, moving wishlist data (wishlist items, timestamps, sharing metadata) may require manual export/import or developer time.

Integrations & Technical Considerations

API and Platform Compatibility

SWishlist lists “API” under Works With, which suggests the app can be integrated into custom flows—useful for merchants who use headless storefronts or want to push wishlist events to external analytics and automation systems.

Wishlist Wizard’s provided data does not list explicit APIs or pre-built integrations; it appears built as a straightforward Shopify embedded app without advanced external hooks.

Merchant impact:

• Stores with complex tech stacks or marketing automation will value SWishlist’s API to sync wishlist activity with email flows or product recommendations.
• Stores that need a drop-in solution without integrations will find Wishlist Wizard simpler to install and operate.

Checkout and POS Considerations

Neither app lists checkout extensions or POS compatibility in the provided data. For merchants using Shopify POS or wanting wishlist-to-checkout flows (e.g., quick-add to cart from wishlist at checkout), confirm the app supports passing wishlist items into the cart and works with the store’s checkout setup.

Performance & Front-End Scripts

Both apps likely add front-end assets to render buttons and modals. App size, number of scripts, and lazy-loading behavior influence page performance. Because smaller apps often have fewer features, Wishlist Wizard may have a smaller footprint; however, SWishlist’s advanced customization and multilingual assets may increase render time if not optimized.

Recommendation: perform a theme performance audit after installation and monitor Core Web Vitals to assess impact on conversion.

Support, Reviews, and Social Proof

Ratings and Review Counts

• Wishlist Wizard: 1 review, rating 5. A single 5-star review is positive but lacks statistical significance.
• SWishlist: 106 reviews, rating 4.9. A large review count close to 5 stars indicates consistent merchant satisfaction and broader market validation.

Interpretation:

• Review volume matters: SWishlist’s 106 reviews indicate more installations and longer exposure to real-world merchant feedback. That provides greater confidence in performance and support responsivity.
• Wishlist Wizard’s single review is neutral data—it's possible the app is new or used in a narrow user base.

Support SLA and Onboarding

SWishlist documents support windows tied to plans (24–48 hours for Free, 12–24 hours for Basic, top-priority for Premium) and includes free setup for up to two themes on the Free plan. These incentives reduce friction for merchants with limited development resources.

Wishlist Wizard’s support cadence is not explicitly provided; assume standard app-store-level support. The Pro plan’s inclusion of back-in-stock suggests some feature-driven attention to merchant needs.

Practical merchant decision: stores that need fast, reliable support and hands-on theme setup will benefit from SWishlist’s clear support tiers.

Security, Privacy, and Data Ownership

Wishlist data often includes customer IDs, saved product SKUs, timestamps, and sharing metadata. The comparison data provided does not include explicit privacy or data export policies.

Recommended checks before installation:

• Confirm the app’s data retention and export options: can merchants export wishlists for email campaigns or migration?
• Verify GDPR and CCPA compliance if customers are in regulated regions.
• Check whether wishlist events can be synced to CDPs or marketing platforms (SWishlist’s API may enable this).

Setup, Maintenance, and Developer Overhead

Installation & Theme Work

SWishlist offers free setup up to two themes on the Free plan. That reduces developer time for stores with standard themes.

Wishlist Wizard is likely to require minimal setup, but confirm whether that includes theme files or manual placement of buttons. If an app requires custom Liquid edits for deep theme matching, account for developer hours.

Ongoing Maintenance

Wishlist apps tend to be low maintenance if they follow Shopify best practices. However, watch for:

• Theme updates that break customizations
• Shopify platform updates (e.g., Online Store 2.0 features)
• The need to migrate wishlist data if switching apps

SWishlist’s API and structured plans make data migration and export more predictable. Wishlist Wizard’s simpler approach may mean fewer moving parts to maintain.

Merchant Use Cases — Which App Fits Which Store?

Best for Simple Stores Needing a Lightweight Wishlist

• Stores that want a fast setup and a simple wishlist UI with unlimited products.
• Merchants who value a back-in-stock notification in a single plan.
• Brands that prefer a single, predictable billing plan without usage caps.

Wishlist Wizard fits this profile when the wishlist is a minor part of the retention strategy and operational simplicity is a priority.

Best for Multilingual, High-Volume, or Data-Driven Stores

• Stores that require multiple storefront languages and brand consistency across locales.
• Merchants who expect a high volume of wishlist additions and want usage-based plans.
• Teams that want to monitor wishlist behavior via analytics or integrate wishlist events via an API.

SWishlist fits these needs by providing language support, tiered usage, and API access.

Best for Stores Building an Integrated Retention Stack

• Merchants who aim to use wishlists alongside loyalty, referrals, reviews, and VIP programs to increase LTV.
• Teams that want a single interface for customer lifecycle management and fewer maintenance touchpoints.

For this group, an integrated platform is usually a better long-term investment. Later in the article, an alternative option will be introduced to address that need.

Pros and Cons

Wishlist Wizard — Pros

• Simple, focused wishlist with unlimited products/customers
• Back-in-stock feature available on Pro plan
• Predictable, flat pricing

Wishlist Wizard — Cons

• Very small review sample size (1 review)
• Lacks detailed analytics and API in provided data
• Higher monthly cost relative to SWishlist’s tiers for small stores

SWishlist: Simple Wishlist — Pros

• Large number of reviews (106) with a 4.9 rating
• Generous free plan and cost-effective scaling tiers
• Multilingual support and API access
• Free theme setup included in entry plan

SWishlist: Simple Wishlist — Cons

• Usage limits on lower tiers (300 or 7,000 additions)
• Potentially more front-end assets for localization, which can affect performance if not optimized
• Might require upgrading to Premium for unlimited stats and top-priority support

Migration and Integration Considerations

Moving Data from One Wishlist to Another

Wishlist data is valuable: it captures purchase intent and social sharing paths. Before switching apps, merchants should:

• Export wishlist items, timestamps, and customer identifiers.
• Confirm the vendor supports import into the target app (SWishlist’s API may simplify imports).
• Plan for a transition period where both apps coexist to capture new activity and preserve data integrity.

Combining Wishlists with Marketing Automation

To convert wishlist intent into sales, wishlist events should feed email flows and cart-abandonment sequences. If the wishlist app supports API events or webhooks (SWishlist likely does), the data can be pushed into Klaviyo, Omnisend, or other tools.

Wishlist Wizard may require middleware or manual exports if it lacks API access.

The Alternative: Solving App Fatigue with an All-in-One Platform

Most merchants reach a decision point after adding several single-purpose apps. Wishlists, loyalty, reviews, referrals, and VIP tiers each add scripts, management overhead, and monthly fees. This accumulation creates “app fatigue”: slowed pages, fragmented customer data, and more vendor relationships to manage.

The practical remedy is an integrated platform that reduces the number of apps while delivering the same retention outcomes. Growave follows a “More Growth, Less Stack” approach designed to replace multiple single-point solutions with one cohesive suite. Instead of stitching together several vendors, merchants can consolidate retention features and focus on strategy.

Growave’s offering includes loyalty and rewards, referrals, reviews & UGC, wishlist, and VIP tiers—bundled to improve customer lifetime value without adding an app every time the brand needs a new retention hook.

• For merchants evaluating a wishlist as part of a broader retention program, an integrated platform means wishlist activity can directly trigger loyalty points, referral invitations, or review requests—no manual syncing required. To evaluate plan options and find the right fit, merchants can review Growave’s pricing structure on the official pricing page: compare plans and pricing.
• Growave’s loyalty engine enables merchants to build loyalty and rewards that drive repeat purchases. Combining that with wishlist triggers allows stores to reward customers who save items, nudging them toward conversion.
• For social proof and product credibility, Growave provides tools to collect and showcase authentic reviews, making it possible to display UGC and review ratings alongside wishlist items to increase urgency and trust.

Growave supports enterprise needs as well: it lists dedicated solutions for merchants operating at scale and integrates with Shopify Plus workflows. For stores that need enterprise-level features, it’s useful to explore how the platform fits high-growth environments: solutions for high-growth Plus brands.

Because switching to an all-in-one approach changes operational procedures, Growave also offers demos to walk merchants through feature mapping and migration plans. Merchants who want a walkthrough can book a personalized demo. This demo is intended to show how consolidating wishlist plus loyalty and reviews into one platform reduces tool sprawl and centralizes customer data.

The following points summarize the core advantages of an integrated approach compared with using Wishlist Wizard or SWishlist alone:

• Centralized Customer Data: Wishlist events feed loyalty and review flows automatically, so a saved product can trigger a points award or an email reminder without intermediate steps.
• Fewer Scripts, Better Performance: One well-architected integration often beats several small vendors each adding their own front-end assets.
• Unified Support & Roadmap: A single vendor reduces coordination time and aligns feature development across the entire loyalty stack.
• Better Long-Term Value: The bundled model reduces per-feature cost once a store needs more than one retention tool. For merchants comparing lifetime costs, this offers better value for money over time.

Growave’s pricing and feature tiers can be explored in full to understand cost vs consolidation trade-offs: compare plans and pricing. For stores ready to see how an integrated set of tools performs in an existing store, shopping for the app on the Shopify App Store provides an install-first option: view Growave on the Shopify App Store.

The platform also emphasizes social proof and loyalty synergy. For example:

• Use wishlist saves to trigger loyalty points milestones or VIP invites via the loyalty module.
• Prompt reviewers post-purchase and tie reviews to existing wishlist items, which can increase conversion by showing popularity of saved products.

For merchants focused on reviews and user-generated content, it helps to see how review automation and wishlist data can work together—Growave’s reviews module is built to collect and showcase authentic reviews.

Book a personalized demo to see how an integrated retention stack improves retention and consolidates operations.

How to Decide: Checklist for Choosing Between These Options

Merchants can use the following decision prompts to choose between Wishlist Wizard, SWishlist, or an integrated platform.

Consider Wishlist Wizard if:

• The wishlist is a low-touch feature and the merchant values a minimal setup.
• Unlimited products/customers and a built-in back-in-stock feature are priorities.
• The shop does not require advanced localization or API-driven workflows.

Consider SWishlist if:

• The store needs multilingual storefronts and cost-effective scaling from free to premium tiers.
• Analytics and API access are important for feeding wishlist data into marketing automation.
• The merchant prefers to start free and upgrade as wishlist volume grows.

Consider an integrated platform if:

• The business wants a full retention stack (loyalty, referrals, reviews, wishlist, VIP tiers) under one roof.
• The store aims to reduce long-term maintenance, improve performance, and centralize customer data.
• There is a plan to use wishlists as a driver for loyalty, review collection, or targeted retention campaigns.

For more detailed pricing and plan comparisons, merchants can evaluate consolidated plan options and feature sets on Growave’s pricing page: compare plans and pricing. For a hands-on walkthrough of how the integrated approach reduces app sprawl, merchants can book a personalized demo.

Implementation Tips and Best Practices

Regardless of which wishlist solution a merchant chooses, these operational recommendations help maximize value:

• Map wishlist signals to commercial actions. Saved items are intent signals—use them in emails, ads, and product prioritization.
• Limit front-end assets. Only enable scripts or widgets that are necessary; lazy-load widgets when possible to preserve page speed.
• Use wishlist data for merchandising. Sort collections or create promotional emails around the most-saved items.
• If using multiple vendors, centralize events into a CDP or analytics platform to avoid data silos. SWishlist’s API can simplify that work; integrated suites route events internally.
• Plan for data export. Ensure wishlist entries and customer IDs can be exported to avoid lock-in and reduce migration friction.
• Test the share experience: confirm that share links open correctly across mobile platforms and that shared content includes product imagery and accurate pricing.

Conclusion

For merchants choosing between Wishlist Wizard and SWishlist: Simple Wishlist, the decision comes down to priorities:

• Choose Wishlist Wizard if the focus is on a simple, unlimited wishlist experience with a built-in back-in-stock notification and predictable flat pricing.
• Choose SWishlist if the need is for multilingual support, tiered usage that starts with a free option, and API access to integrate wishlist activity with broader marketing workflows.

If the goal is sustained retention growth—combining wishlists with loyalty, referrals, reviews, and VIP tiers—consolidating tools into a single platform reduces complexity and delivers better long-term value. For merchants that want to move beyond one-off apps and build a unified retention strategy, an integrated option consolidates data, cuts maintenance overhead, and aligns loyalty programs with wishlist intent. Explore Growave’s plans to see how consolidating retention features reduces tool sprawl and centralizes customer data: compare plans and pricing. Start a 14-day free trial to see how a unified retention stack accelerates growth.

FAQ

What are the main differences between Wishlist Wizard and SWishlist: Simple Wishlist?

• The main differences are usage model and scope. Wishlist Wizard is a simple wishlist with unlimited products and a back-in-stock option on its Pro plan. SWishlist offers tiered usage (including a free plan), multilingual storefront support, and API access for integrations. SWishlist also has substantially more merchant reviews, indicating broader adoption.

Which app is better for small stores on a tight budget?

• SWishlist’s Free or Basic plans provide lower entry costs and feature-rich tiers for small stores. The Free plan includes theme setup for up to two themes and is attractive for low-volume usage. Wishlist Wizard’s flat monthly plans may be better for merchants who prefer predictable costs and need the back-in-stock capability.

How does an all-in-one platform compare to specialized apps like these?

• An integrated platform consolidates wishlist, loyalty, referrals, reviews, and VIP tiers into one vendor, reducing script bloat, simplifying support, and enabling automated cross-feature behavior (for example, awarding loyalty points when a wishlist item is saved). This usually delivers better value for stores that need more than a single isolated feature.

If a store already uses wishlist functionality from one of these apps, what should be considered before switching to an integrated platform?

• Evaluate data migration paths, export capabilities, and whether wishlist events can be ported into the new system. Also compare the total monthly cost of current point solutions versus the integrated plan, and consider potential performance gains from reducing installed apps. For a guided migration plan or live walkthrough, merchants can book a personalized demo.