Swish (formerly Wishlist King) vs. Swym Wishlist Plus: An In-Depth Comparison

Introduction

Choosing the right applications for a Shopify store can feel like navigating a complex ecosystem. Each app promises to enhance customer experience and drive sales, but selecting the optimal solution requires careful consideration of features, scalability, and integration capabilities. The challenge intensifies when multiple apps offer similar core functionalities, making the nuances critical for an informed decision.

Short answer: Both Swish (formerly Wishlist King) and Swym Wishlist Plus offer robust wishlist functionalities designed to re-engage shoppers and recover potentially lost sales. Swish emphasizes a high-touch setup and full feature access across its plans, while Swym Wishlist Plus provides a freemium model and tiered features, with a strong focus on integrations. While each excels in its niche, an integrated platform can often streamline operations and provide a more cohesive view of customer retention metrics across different channels.

This analysis provides a feature-by-feature comparison of Swish (formerly Wishlist King) and Swym Wishlist Plus, designed to help merchants understand their respective strengths, weaknesses, and ideal use cases. The goal is to equip store owners with the knowledge to select the wishlist solution that best aligns with their specific business objectives and operational needs.

Swish (formerly Wishlist King) vs. Swym Wishlist Plus: At a Glance

Deep Dive Comparison

Understanding the intricacies of each app goes beyond a quick summary. This section provides a detailed examination of their core features, customization capabilities, pricing structures, integration ecosystems, and the overall value they offer to Shopify merchants.

Core Features and Workflows

Both Swish (formerly Wishlist King) and Swym Wishlist Plus aim to enhance customer engagement and drive conversions by allowing shoppers to save desired products. However, their approaches and specific feature sets present distinct advantages.

Swish (formerly Wishlist King): Driving Conversion through Personalization

Swish emphasizes a feature-rich solution designed to capture shopper intent throughout the entire shopping journey. Its core offering revolves around creating highly personalized experiences.

• Wishlist Creation and Management: Customers can wishlist items seamlessly. The focus is on enabling shoppers to keep track of products, implying a persistent and easy-to-access wishlist experience.
• Automated Notifications: The app provides highly personalized and automated wishlist notifications. This is critical for re-engaging customers with items they’ve expressed interest in, potentially reducing abandonment and prompting purchases at optimal moments.
• Advanced Analytics and Curation: Swish claims to provide meaningful insights through advanced analytics and wishlist curation. This suggests tools for merchants to understand what products are popular on wishlists and potentially tailor marketing efforts accordingly.
• Unlimited Usage: Across all its paid plans, Swish offers unlimited wishlists, saved items, and sessions, removing concerns about scaling usage limits.

Swym Wishlist Plus: Comprehensive Engagement across Touchpoints

Swym Wishlist Plus positions itself as an easy-to-set-up solution that works across all customer touchpoints, emphasizing integration and multi-channel sharing.

• Save for Later Functionality: Shoppers can save favorites and return to them, a fundamental wishlist function.
• Personalized Customer Accounts: A newer feature, this allows customers to easily track all their wishlists, recent views, and offers from one centralized location, enhancing the overall user experience.
• Multi-Wishlist Organization: Shoppers can organize products into multiple wishlists, which is useful for customers planning different purchases (e.g., "Gifts," "Home Decor," "Future Buys").
• Multi-Channel Sharing: Wishlists can be shared via email, SMS, social media, or direct links, significantly extending the reach and viral potential of wishlisted items. This is a strong feature for social commerce and gift registries.
• Alerts for Re-engagement: The app sends email alerts for low-stock, restock, and price drops of wishlisted items, directly tackling common purchase barriers and creating urgency or opportunity.
• Anonymous Wishlists: Support for anonymous wishlists allows non-logged-in visitors to save items, capturing intent even before they commit to creating an account, which can lower initial friction.

Customization and Control

The ability to seamlessly integrate a wishlist solution into a store's existing aesthetic and brand experience is paramount. Both apps address this, but with different approaches to control and support.

Swish (formerly Wishlist King): High-Touch Customization Service

Swish stands out with its commitment to a fully customizable solution and its offer of a "free setup and customisation service across all plans."

• Seamless Theme Integration: The app integrates with all themes to seamlessly match a store's aesthetic. This indicates attention to visual consistency.
• Dedicated Setup Support: The free setup and customization service is a significant value proposition. For merchants who prefer a hands-off approach to implementation or require a highly specific design integration, this service ensures that the wishlist looks and functions perfectly without requiring internal development resources.
• Full Feature Access: All paid plans include all features, meaning merchants do not need to upgrade solely for advanced customization options.

Swym Wishlist Plus: Developer-Friendly & Quick Setup

Swym Wishlist Plus emphasizes ease of setup and provides powerful APIs for advanced customization.

• Quick Integration: It prides itself on seamlessly integrating with Shopify themes, often getting stores "going in less than 5 mins" with a code-free setup. This appeals to merchants who value speed and simplicity.
• Powerful APIs: For developers and advanced users, the availability of powerful APIs (on the Premium plan) allows for deeper customization of wishlists, enabling tailor-made experiences beyond standard configurations.
• Easy Customization: While not specifying a dedicated service, the mention of "easy customization" suggests user-friendly options within the app's interface for common styling adjustments.
• Multi-Language Support: Available from the Starter plan, this feature is crucial for international merchants looking to provide a localized experience to a diverse customer base.

Pricing Structure and Value for Money

Pricing models often dictate accessibility and scalability. Both apps offer tiered pricing, but their structures and included features differ significantly.

Swish (formerly Wishlist King): Tiered by Shopify Plan, All Features Included

Swish's pricing model is directly tied to the merchant's Shopify plan, ensuring that all features are available regardless of the tier.

• Basic Shopify Plan: $19 / month. Includes all features, free setup/onboarding, unlimited wishlists/saved items, unlimited sessions.
• Shopify Plan: $29 / month. Same features as Basic, tailored for stores on the Shopify Plan.
• Advanced Shopify Plan: $49 / month. Same features, for stores on the Advanced Shopify Plan.
• Shopify Plus Plan: $99 / month. Includes Shopify Plus exclusives like free white glove onboarding, priority support, a dedicated account manager, and support for Hydrogen & headless stacks. This specific support for advanced architectures is a clear advantage for larger, enterprise-level stores.

Value Proposition for Swish: Merchants pay a fixed price based on their Shopify subscription tier, gaining access to all features and the valuable free setup and customization service. This model offers predictability and ensures that smaller stores aren't locked out of advanced functionalities. The Shopify Plus tier provides significant white-glove service, a critical aspect for high-growth businesses.

Swym Wishlist Plus: Freemium with Action-Based Tiers

Swym Wishlist Plus adopts a freemium model, with paid plans scaled by "Wishlist Actions" per month.

• Free Plan: Allows for 500 lifetime wishlist actions (no reset), simple code-free setup, easy customization, social media sharing, basic reports, and "save for later." This is an excellent entry point for new or very small stores to test the functionality.
• Starter Plan: $19.99 / month. Includes 1000 Wishlist Actions/mo, key integrations (Klaviyo, Attentive, Yotpo, Mailchimp, Tapcart, Shopify POS), automated reminders, multi-language support, low stock/price drop/restock alerts, and email sharing.
• Pro Plan: $59.99 / month. Offers 10,000 Wishlist actions/mo, retargeting on Facebook & Instagram, Shopify Flows integration, and support for Shopify Plus (along with anticipated Shopify Markets support).
• Premium Plan: $99.99 / month. Provides 25,000 Wishlist actions/mo, REST & JavaScript APIs access, and support for Shopify Plus.

Value Proposition for Swym Wishlist Plus: The free plan offers an accessible starting point. The tiered "Wishlist Actions" model means merchants pay for usage, which can be cost-effective for stores with moderate engagement. However, exceeding action limits necessitates an upgrade. The inclusion of multi-language support and comprehensive integrations in mid-tier plans makes it suitable for growing international stores with sophisticated marketing stacks. For businesses carefully evaluating feature coverage across plans, understanding "wishlist actions" as a metric is key.

Integrations and “Works With” Fit

The ability of a wishlist app to integrate seamlessly with other tools in a merchant’s tech stack is crucial for a unified customer experience and efficient marketing.

Swish (formerly Wishlist King): Targeted Integrations with Core Platforms

Swish focuses on key integrations essential for modern e-commerce marketing and analytics.

• Direct Integrations: Works with Checkout, Hydrogen, Markets, Klaviyo, Customer Accounts, Search, and Recommendations.
• Marketing & Analytics: Out-of-the-box integrations with Klaviyo, GA4 (Google Analytics 4), and Meta (Facebook) are explicitly mentioned, indicating a focus on leveraging wishlist data for email marketing, advertising, and performance tracking.
• Shopify Ecosystem: Strong alignment with Shopify's native features like Checkout, Customer Accounts, and Markets, as well as support for Hydrogen and headless stacks, makes it a robust choice for stores leveraging advanced Shopify capabilities.

Swym Wishlist Plus: Broad Spectrum of Marketing and E-commerce Integrations

Swym Wishlist Plus boasts an extensive list of integrations, particularly with email service providers (ESPs), SMS marketing platforms, and other e-commerce tools.

• Deep Marketing Integrations: Integrates with Klaviyo, Yotpo, Mailchimp, Postscript, Attentive, Twillio, Listrak, ReSci, DotDigital, BlueCore, Bloomreach, Ometria, Sailthru, Omnisend, Hubspot. This broad compatibility with leading marketing automation platforms allows merchants to trigger highly personalized campaigns based on wishlist activity.
• E-commerce & Operational Integrations: Works with Shopify POS, Checkout, Customer accounts, Shopify Flow, Tapcart, Stikky, PageFly. This wide array covers everything from in-store wishlists to mobile apps and page builders, indicating a comprehensive approach to the customer journey.
• Shopify Ecosystem: Supports Shopify POS, Checkout, Customer Accounts, and Shopify Flow (from the Pro plan), enabling advanced automation based on wishlist events. For merchants verifying compatibility details in the official app listing for other tools, this broad list is a strong indicator of flexibility.

Analytics and Reporting

Understanding how customers interact with wishlists can provide valuable insights into product demand, popular items, and potential marketing opportunities.

Swish (formerly Wishlist King): Meaningful Insights

Swish highlights "meaningful insights with advanced analytics and wishlist curation." While specific report types are not detailed in the provided description, this suggests capabilities for:

• Product Demand Identification: Understanding which products are most frequently wishlisted can inform inventory management and marketing strategies.
• Customer Segmentation: Identifying groups of customers based on their wishlist behavior.
• Performance Tracking: Likely includes metrics related to wishlist additions, conversions from wishlist notifications, and overall wishlist engagement.

Swym Wishlist Plus: Detailed Shopper Behavior Reports

Swym Wishlist Plus explicitly states it "comes with detailed reports on shopper behavior."

• Behavioral Data: This implies tracking of actions like items added to wishlist, removed, moved between wishlists, and potentially conversion rates from wishlist alerts.
• Insights for Optimization: Such reports can help merchants refine product offerings, personalize recommendations, and optimize marketing campaigns for higher conversion rates.
• Integration with Analytics Tools: While not explicitly stated for all reports, its integrations with platforms like Klaviyo and potentially GA4 (if configured by the merchant) would allow for comprehensive data aggregation and analysis.

Customer Support Expectations and Reliability Cues

The quality of support can significantly impact a merchant's experience, especially during setup, customization, or troubleshooting. Review counts and ratings often serve as initial indicators of reliability.

Swish (formerly Wishlist King): High Satisfaction, Dedicated Support

With a perfect 5-star rating from 272 reviews, Swish demonstrates high customer satisfaction. The free setup and customization service, along with dedicated account management and priority support for Shopify Plus users, points to a strong commitment to customer service.

• Proactive Support: The free setup service suggests a proactive approach to ensuring successful implementation.
• Tiered Support: Priority support and dedicated account managers for higher tiers (Shopify Plus) indicate tailored assistance for critical accounts.
• Positive Reviews: A 5-star rating, while based on fewer reviews than its competitor, suggests that existing users find the app highly reliable and the support exceptional. This is a strong signal for merchants prioritizing service.

Swym Wishlist Plus: High Volume, Consistent Performance

Swym Wishlist Plus boasts a substantial number of reviews (1408) with a strong 4.8-star rating. This indicates a widely adopted and generally well-regarded application.

• Scalable Support: While not explicitly detailing support tiers beyond general service, the high volume of reviews suggests the developer handles a large user base effectively.
• Reliability: The consistent high rating across many users indicates a reliable product with consistent performance. Merchants assessing app-store ratings as a trust signal would find this app's robust review profile reassuring.
• Quick Setup: The promise of setup in "less than 5 mins" also implies a design that minimizes common support needs related to initial installation.

Performance, Compatibility, and Operational Overhead

An app's impact on store performance, its compatibility with various Shopify environments, and the overall operational overhead it introduces are critical long-term considerations.

Swish (formerly Wishlist King): Optimized for Shopify Ecosystems

Swish's focus on integrating with Shopify's core components and advanced architectures suggests a robust and performant solution.

• Theme Compatibility: Designed to integrate seamlessly with all themes, minimizing potential conflicts or performance dips.
• Hydrogen & Headless Support: Explicit support for Hydrogen and headless stacks (on the Shopify Plus plan) indicates readiness for highly optimized, performance-critical storefronts. This ensures the wishlist functionality can keep pace with modern web development practices without compromising speed.
• Minimal Overhead (with support): While any app adds some load, the promise of free setup and customization means less internal merchant effort is required to ensure optimal performance and integration, reducing operational overhead in the initial phases. Its unlimited usage across all plans also means no need to monitor "wishlist actions" for unexpected charges.

Swym Wishlist Plus: Broad Compatibility, Tiered Performance Features

Swym Wishlist Plus offers broad compatibility, with higher tiers providing access to features that enable more advanced performance and integration.

• Seamless Theme Integration: Designed for quick and code-free setup, suggesting a lightweight and non-intrusive integration.
• Shopify Plus and APIs: Support for Shopify Plus and access to REST & JavaScript APIs (on Premium plan) allows for deeper integration and optimization for high-traffic stores, though this requires developer resources.
• Multi-Language Support: Key for international performance, allowing stores to cater to a global audience without separate setups for each language.
• Action-Based Model Consideration: While its action-based pricing model can be economical for some, it does introduce a layer of monitoring and management to ensure action limits are not unexpectedly exceeded, potentially adding a small amount of operational overhead in terms of tracking usage.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants frequently encounter "app fatigue"—a scenario where an increasing number of single-purpose applications leads to a fragmented tech stack. This fragmentation often results in several challenges: tool sprawl, where managing numerous dashboards becomes time-consuming; data silos, making it difficult to gain a holistic view of customer behavior; integration overhead, as apps struggle to communicate effectively; inconsistent customer experiences due to disparate interfaces; and, ultimately, stacked costs, where individual monthly fees accumulate to a significant total. This issue is particularly pronounced when trying to implement a comprehensive customer retention strategy.

The "More Growth, Less Stack" philosophy, championed by integrated platforms like Growave, offers a strategic alternative to this common problem. Instead of piecing together individual solutions for wishlists, loyalty programs, customer reviews, and referral systems, Growave consolidates these critical functionalities into a single, unified platform. This approach not only streamlines operations but also ensures that all customer engagement data is centralized, providing a clearer, more actionable understanding of the customer journey and supporting a holistic view of retention efforts. Merchants looking to optimize their spending can find value in selecting plans that reduce stacked tooling costs.

Growave’s integrated suite is designed to address key merchant outcomes by combining essential retention tools:

• Loyalty and Rewards: Beyond simple points, Growave offers advanced loyalty programs that help build stronger customer relationships. These programs feature loyalty points and rewards designed to lift repeat purchases, enabling merchants to incentivize desired behaviors and create VIP tiers that recognize and reward high-value customers. This fosters long-term engagement and reduces reliance on one-off discounts, contributing to sustainable growth.
• Reviews & User-Generated Content (UGC): Trust is a cornerstone of online commerce. Growave simplifies collecting and showcasing authentic customer reviews and other UGC (like photos and videos). This social proof is vital for new buyers, reducing purchase anxiety and boosting conversion rates. Automated review requests and displays ensure a continuous stream of fresh content that keeps product pages dynamic and credible. Utilizing social proof that supports conversion and AOV is a powerful strategy for growth.
• Referrals: Turning existing customers into brand advocates is a cost-effective way to acquire new ones. Growave’s referral programs are built to leverage word-of-mouth marketing, making it easy for customers to share their love for your brand and earn rewards.
• Wishlist: Like Swish and Swym Wishlist Plus, Growave includes a robust wishlist feature. This functionality allows shoppers to save desired items, providing merchants with valuable data on product interest and enabling targeted re-engagement campaigns through email or notifications.
• VIP Tiers: Implementing VIP tiers allows merchants to segment customers based on their loyalty and spending, offering exclusive perks that foster a sense of belonging and encourage higher lifetime value.
• Shopify Plus Capabilities: For larger, high-growth merchants, Growave offers capabilities designed for Shopify Plus scaling needs. This includes support for advanced storefront and checkout requirements, headless commerce setups, and tools aligned with enterprise retention requirements, demonstrating a strong focus on robust performance and scalability for demanding environments. Growave also provides retention tooling suited for Plus governance needs.

By integrating these critical functions, Growave eliminates the need for multiple subscriptions, simplifies data management, and ensures a consistent user experience across all customer touchpoints. This results in reduced operational complexity and a more coherent strategy for driving customer lifetime value. If consolidating tools is a priority, start by choosing a plan built for long-term value. For businesses focused on retention programs that reduce reliance on discounts, an integrated approach offers a sustainable path.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Swym Wishlist Plus, the decision comes down to specific priorities related to customization, pricing model, and integration needs. Swish (formerly Wishlist King) stands out for its hands-on customization service, ensuring a perfect aesthetic match and full feature availability across all paid plans, making it ideal for merchants who value bespoke design and white-glove setup, particularly those on Shopify Plus leveraging advanced architectures. Its simpler, all-inclusive pricing structure by Shopify plan tier offers predictability.

Swym Wishlist Plus, with its freemium model and tiered features based on "wishlist actions," appeals to businesses seeking a low-cost entry point and scalable functionality as their needs grow. Its extensive list of integrations with marketing platforms and support for multi-language stores makes it a strong contender for merchants running complex, multi-channel marketing campaigns and serving international audiences. The detailed reporting on shopper behavior also provides a robust foundation for data-driven re-engagement strategies. Merchants should consider their volume of wishlist actions and the specific marketing integrations required when comparing plan fit against retention goals.

Ultimately, both apps excel in their respective niches, offering valuable tools for capturing customer intent and driving re-engagement. However, the modern e-commerce landscape increasingly favors integrated solutions to combat app fatigue, data silos, and rising operational costs. Platforms like Growave address this by consolidating essential retention functionalities—loyalty, reviews, referrals, and wishlists—into one cohesive suite. This holistic approach simplifies management, centralizes customer data, and creates a unified customer experience, leading to a more efficient and impactful retention strategy. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

### What is the main difference between Swish (formerly Wishlist King) and Swym Wishlist Plus pricing?

Swish (formerly Wishlist King) prices its plans based on the merchant's Shopify subscription tier (Basic, Shopify, Advanced, Plus), with all features included across its paid plans. There is no free plan. Swym Wishlist Plus operates on a freemium model, offering a free plan with a lifetime limit on "wishlist actions" and paid plans that scale based on monthly wishlist actions and feature access. Merchants should evaluate their expected wishlist engagement to determine which model offers a clearer view of total retention-stack costs.

### Which app is better for stores requiring extensive integrations with marketing platforms?

Swym Wishlist Plus typically offers a broader range of out-of-the-box integrations, particularly with various email service providers (ESPs) and SMS marketing platforms like Klaviyo, Mailchimp, Attentive, and Omnisend. While Swish (formerly Wishlist King) integrates with key platforms like Klaviyo, GA4, and Meta, Swym Wishlist Plus's listed integrations are more extensive for a diverse marketing stack.

### Does either app offer support for Shopify Plus stores?

Both apps offer explicit support for Shopify Plus stores. Swish (formerly Wishlist King) dedicates a specific Shopify Plus plan with exclusives like white-glove onboarding, priority support, and a dedicated account manager, along with Hydrogen and headless stack support. Swym Wishlist Plus includes Shopify Plus support in its Pro and Premium plans, along with API access for advanced customization, making both viable options for larger enterprises seeking features aligned with enterprise retention requirements.

### How does an all-in-one platform compare to specialized apps?

An all-in-one platform like Growave combines multiple customer retention functionalities—as such as wishlists, loyalty programs, reviews, and referrals—into a single suite. This contrasts with specialized apps that focus on one specific function. The main benefits of an all-in-one solution include reduced app fatigue, centralized customer data for better insights, a more consistent customer experience across various touchpoints, and potentially lower total cost of ownership by avoiding stacked subscription fees. It also offers a more cohesive approach to building customer stories that show how teams reduce app sprawl and drive sustainable growth.