Swish (formerly Wishlist King) vs. Fish Wishlist & Quote Request: An In-Depth Comparison

Introduction

Selecting the right wishlist app can feel like a high-stakes choice for Shopify merchants. Wishlists influence discovery, capture demand signals, and drive repeat visits — but the apps that deliver those outcomes vary widely in scope, integrations, and long-term value.

Short answer: Swish (formerly Wishlist King) is a focused, fully customizable wishlist solution that suits brands seeking deeper analytics and white-glove onboarding. Fish Wishlist & Quote Request is a fast, feature-packed wishlist app that adds B2B quote, POS, and sharing capabilities for merchants who need omnichannel or trade functionality. For merchants who want to reduce tool sprawl and combine wishlist capabilities with loyalty, reviews, referrals, and VIP programs, a unified retention platform such as Growave offers stronger long-term value.

This post provides an in-depth, feature-by-feature comparison of Swish (formerly Wishlist King) and Fish Wishlist & Quote Request. The analysis uses product data, ratings, and plans to help merchants choose the right fit and to highlight when a broader, integrated approach makes more sense.

Swish (formerly Wishlist King) vs. Fish Wishlist & Quote Request: At a Glance

How this comparison is structured

This analysis covers functionality, pricing and value, integrations, implementation and support, analytics and reporting, B2B and POS capabilities, internationalization, customization and developer support, and practical use cases. The goal is not to declare an absolute winner but to clarify which app fits which merchant profile — and then explain when a consolidated retention platform is a smarter long-term investment.

Quick note on data used

• Swish: 272 reviews, 5.0 rating. Pricing tiers start at $19/mo up to $99/mo for Shopify Plus.
• Fish Wishlist & Quote Request: 7 reviews, 5.0 rating. Plans range from a free Starter to Trade at $90/mo for B2B functionality.
• Growave: used later as an integrated alternative (1,197 reviews, 4.8 rating).

Feature Comparison

This section compares core product capabilities and how they translate to outcomes such as higher conversion, retention, and customer lifetime value.

Wishlist Core Capabilities

Swish

• Unlimited wishlists and saved items across plans.
• Wishlist widgets that work across the entire shopping journey: product pages, collection pages, search results, and account pages.
• Free setup and customization service included on all plans — emphasis on matching store aesthetics and theme compatibility.
• Headless/Hydrogen support and Shopify Plus-specific features on the higher tier.

Fish Wishlist & Quote Request

• Express setup with checkout and account widgets; advertised as "lightning fast" to deploy.
• Unlimited wishlists on paid plans; Starter tier limits users to 100 customers.
• Linkable wishlist sharing and social proof widgets.
• Extra features beyond wishlist: Request a Quote, B2B pricing, draft order integration, POS wishlist management.

Evaluation

• Both apps provide classic wishlist experiences, but Swish prioritizes deep customization and analytics while Fish adds B2B and POS functionality. For a store whose primary need is flexible, brand-matched wishlist UI and conversion-focused automations, Swish’s free onboarding and theme integration can be valuable. For omnichannel or wholesale merchants needing quote and POS flows, Fish packages those capabilities into the wishlist app itself.

Notifications, Automation, and Conversion Flows

Swish

• Automated and personalized wishlist notifications intended to re-engage shoppers when items come back in stock, go on sale, or when price drops occur.
• Integrations with Klaviyo and GA4 make it straightforward to build tailored email flows that convert saved-item intent into purchases.
• Emphasis on event-level data for more precise retargeting.

Fish Wishlist & Quote Request

• Provides checkout upsells and account page extensions that nudge customers to complete purchases.
• Klaviyo integration available to plug wishlists into email automations.
• Request-a-quote and draft order flows create sales conversation channels for B2B buyers rather than purely automated low-touch conversions.

Evaluation

• If the goal is to automate high-conversion cart recovery and price-drop messaging tied to product interest, Swish’s notifications and analytics are well positioned. Fish is more about enabling commerce conversations (quotes, custom pricing), which is critical for B2B but less so for consumer-focused brands that need volume conversion optimizations.

Analytics & Insights

Swish

• Advanced analytics and wishlist curation tools; designed to surface which items are being saved and which lists drive conversion.
• GA4 exposure provides event-level reporting that feeds centralized analytics solutions.

Fish Wishlist & Quote Request

• Basic reporting around wishlist activity and sharing metrics.
• Emphasizes usage reports that support B2B flows and sales conversion tracking.

Evaluation

• Swish has the upper hand on analytics and data depth. That differentiator matters for merchants who prioritize data-driven merchandising decisions and targeted lifetime value improvements.

B2B, Quote Handling, and POS

Swish

• Offers Shopify Plus and headless support on top plans, which can be configured for B2B workflows but does not ship with quote-request or draft order flows as a core product.

Fish Wishlist & Quote Request

• Native Request a Quote functionality with draft order creation and auto-invoicing on Trade plan.
• B2B pricing tiers and quantity pickers on wishlist pages.
• Shopify POS integration: manage wishlists in-store, connect purchase history, and convert wishlists into orders via POS.

Evaluation

• Fish is the unequivocal choice if B2B quoting, draft orders, and POS-driven wishlist management are core needs. These features reduce friction for merchants selling to trade buyers, retailers, or via brick-and-mortar channels.

Social Proof & Sharing

Swish

• Allows list sharing and social integration; primary focus remains on personalization and conversion rather than viral features.

Fish Wishlist & Quote Request

• Explicit social sharing widgets, shareable links, and social proof components to display wishlist popularity and nudge purchases.

Evaluation

• Fish’s social sharing and social proof tooling is slightly more built-in and tailored for driving referral-style traffic. Swish supports sharing but focuses more on lifecycle re-engagement.

Customization and Theming

Swish

• Promises full customization and a hands-on setup process to ensure the wishlist matches the store design and UX. Free setup and white-glove options improve alignment with brand identity.

Fish Wishlist & Quote Request

• Fast setup and widget-based approaches for quick deployment. Offers white-glove installation as well for stores that require deeper customization.

Evaluation

• Swish markets a stronger boutique, brand-aligned setup experience out of the box; Fish provides rapid deployment with the option of tailored installation if needed.

Pricing & Value

Price considerations play heavily into which app makes sense for a merchant today and scales with them tomorrow.

Swish Pricing

• Basic Shopify: $19 / month — includes all features, free setup, unlimited wishlists and sessions.
• Shopify: $29 / month — same core offering tuned to Shopify plan alignment.
• Advanced Shopify: $49 / month — full features for growing stores.
• Shopify Plus: $99 / month — adds white-glove onboarding, priority support, dedicated account manager, Hydrogen & headless stacks.

Value proposition

• Clear, tier-aligned pricing tied to Shopify plans.
• Free setup across all plans provides immediate value and reduces the friction and cost of implementation.
• Unlimited wishlists on every tier avoid usage-based surprises.

Fish Pricing

• Starter Wishlist: Free — 2-minute setup, up to 100 customers, Klaviyo integration, Shopify Flow triggers.
• Lightning: $40 / month — unlimited wishlists, checkout upsell, account page extension, migration included.
• Trade: $90 / month — B2B-focused: quote requests, draft orders, auto-invoicing, quantity picker.

Value proposition

• Low barrier to entry with a free starter plan suited for very small stores or evaluation.
• B2B features only available at higher tiers; scaling to Trade can meaningfully increase monthly app spend.
• Includes migration and POS-related features that otherwise might require separate apps or manual processes.

Comparing Value for Money

• Swish tends to offer better perceived value for brands that need robust analytics, customization, and are focused on DTC growth because the lower starting price and unlimited usage reduce risk.
• Fish provides strong value to merchants needing B2B quoting and POS wishlist capabilities because it bundles those formerly separate flows into one app. For B2B merchants, Fish can replace a combination of wishlist, quote, and POS workflows — that consolidation has clear value.
• Neither Swish nor Fish covers the broader retention stack (loyalty, referrals, reviews) that drives repeat purchases and increases CLTV; merchants relying on multiple single-purpose apps risk higher cumulative costs and increased maintenance overhead over time.

Integrations & Ecosystem Fit

Integrations determine how well an app plugs into a merchant's marketing stack and customer experience.

Swish Integrations

• Klaviyo, GA4, Meta integrations are available out of the box.
• Works with Customer Accounts, Checkout, Hydrogen/Headless, Search, and Recommendations.
• Offers support for Shopify Plus and headless storefronts.

Practical impact

• Strong analytics and email tooling make Swish easier to use for lifecycle campaigns and paid-social retargeting.
• Headless and Plus support makes it viable for complex, enterprise implementations.

Fish Integrations

• Klaviyo, Shopify POS, Draft Orders, Shopify Flow/triggers.
• Multichannel support across Checkout, POS, and Flow-based logic.

Practical impact

• Fish’s POS and Draft Orders integrations make it suitable for omnichannel sellers and retailers with both online and in-person sales.
• Flow-based triggers allow automation but require careful setup to fully realize value.

Which app fits existing stacks?

• If Klaviyo-driven lifecycle automation is central, both apps integrate with Klaviyo; Swish’s analytics-first approach may provide richer signals for segmentation.
• If the store relies on Shopify POS and draft orders, Fish is more directly integrated with those commerce flows.
• In both cases, merchants often layer additional apps for loyalty programs, referrals, or UGC — which increases complexity.

Implementation, Setup, and Time to Value

Swish

• Offers free setup and customization across all plans; for many merchants this shortens time to value and prevents hidden costs.
• White-glove and dedicated onboarding for higher tiers ensure lists look and behave correctly across themes.

Time to value

• Rapid for stores that want brand-aligned wishlist UI and integrated automations. The free setup removes a common barrier.

Fish Wishlist & Quote Request

• Express setup options advertise "2 minute" initial installs; Starter plan allows evaluation before committing.
• White-glove installation available for merchants who need deeper configuration, especially for B2B and POS flows.

Time to value

• Very fast for basic wishlist deployments; B2B and POS flows will require configuration and testing, particularly around draft order and invoice automations.

Support, Documentation, and Reputation

Ratings and reviews indicate perceived product quality, but review quantity and context matter.

• Swish: 272 reviews with a 5.0 rating. A robust review count indicates wider adoption and more public feedback. Free setup and white-glove onboarding are frequently cited as support strengths.
• Fish: 7 reviews with a 5.0 rating. Positive ratings but a smaller review sample makes it harder to generalize experience across merchants.

Support offerings

• Both apps advertise white-glove installation options; Swish includes free setup on all plans and dedicated account management on Plus.
• Fish provides onboarding and migration services on paid tiers.

Evaluation

• Swish’s larger review base suggests a more tested product across varied merchants. Fish’s lean review base is not a red flag but suggests decision-makers should request references or demos for complex workflows.

Headless, Hydrogen, and Developer Considerations

• Swish advertises Hydrogen and headless support on Shopify Plus, positioning it for modern storefront architectures.
• Fish focuses on quick deployment and POS/draft order integrations; check developer docs if headless storefronts are part of the roadmap.

Recommendation

• For stores moving to headless or custom storefronts, Swish may be easier to adapt thanks to stated support and Plus-level services. Fish can still work in many setups but will require evaluation of extension APIs.

Internationalization & Market Support

• Fish explicitly cites multi-language and multi-currency support and markets features for global merchants.
• Swish supports multi-currency and integrates with analytics tools that can handle global reporting; explicit translation support may need verification during setup.

Practical advice

• Merchants selling globally should confirm language fallbacks, currency formatting, and translation workflows in demos. Fish’s stated markets support is a practical advantage for cross-border sellers.

Security, Performance, and Theme Compatibility

• Both apps claim theme compatibility and POS/checkout integration.
• Performance impact must be tested on a per-store basis. Embedded widgets can affect page load and Core Web Vitals if not optimized.
• Swish’s white-glove setup may help ensure that performance best practices are applied during installation.

Recommendation

• Always run performance checks (Lighthouse/Core Web Vitals) pre- and post-install. Where possible, request staging integration or a sandboxed installation prior to deploying to production.

Migration, Data Portability, and Exit Paths

• Fish advertises free migration from other apps on its Lightning plan; migration support reduces friction for merchants switching apps.
• Swish does not explicitly advertise migration as a feature but offers onboarding and customization that can include data mapping.

Practical consideration

• Ask both vendors how wishlist data exports are handled and whether list associations (user IDs, emails, timestamps) are preserved. Data portability matters for future changes to personalization or CRM workflows.

Use Cases: Which App Is Best For Which Merchant?

Use case: DTC brand focused on personalization and lifecycle growth

• Best fit: Swish. Advanced analytics, Klaviyo and GA4 integrations, and free customization help turn wishlist intent into high-converting lifecycle campaigns.

Use case: Omnichannel retailer with brick-and-mortar and wholesale relationships

• Best fit: Fish. Request-a-quote, draft orders, and Shopify POS integration allow seamless conversion across channels and buyer types.

Use case: Early-stage brand testing wishlists with minimal cost

• Best fit: Fish Starter plan. The free tier with a cap up to 100 customers is suited for experimentation before committing.

Use case: Enterprise or headless storefronts on Shopify Plus

• Best fit: Swish (Plus plan). Headless and Hydrogen support, plus dedicated account management, align with enterprise requirements.

Use case: Merchants who want to reduce app bloat and consolidate retention tools

• Best fit: Consider an integrated retention platform such as Growave to consolidate wishlists with loyalty, reviews, referrals, and VIP tiers.

Total Cost of Ownership (TCO) and App Fatigue

Two single-feature apps may seem inexpensive individually, but combined monthly fees, duplicated integrations, and increased testing/maintenance create app fatigue. Below are typical hidden costs:

• Integration maintenance and troubleshooting across multiple apps.
• Increased page weight and potential performance regressions.
• Overlapping features that duplicate spend (e.g., loyalty functionality elsewhere).
• Time spent coordinating between multiple vendors for customer journeys that span wishlist, loyalty, and reviews.

Both Swish and Fish solve wishlist-specific problems well. Merchants must weigh the marginal monthly cost of an all-in-one vs. the cumulative costs of multiple single-purpose tools.

The Alternative: Solving App Fatigue with an All-in-One Platform

Most merchants eventually face app fatigue: the point where the incremental value of another specialized app no longer outweighs the management, integration, and performance costs it creates. A wishlist app is often one piece of a larger retention puzzle that includes loyalty, referrals, reviews, and VIP tiers. Stitching these systems together with point-to-point integrations increases complexity and makes it harder to optimize customer lifetime value.

Why app fatigue matters

• Increased decision overhead: every additional app brings new settings, permissions, and potential conflicts.
• Slower iteration: A/B testing and funnel changes require changes across multiple vendors.
• Data fragmentation: Customer intent (wishlists), loyalty status, and review behavior live in different systems, reducing the ability to create personalized experiences based on unified signals.
• Higher ongoing costs: Monthly fees, agency or development hours, and time to manage integrations add up.

Growave’s "More Growth, Less Stack" proposition

For merchants rethinking retention strategy, Growave positions itself as an integrated alternative: combine wishlist with loyalty, referrals, reviews, and VIP programs in one platform. That approach reduces overhead while enabling unified customer journeys across acquisition and retention.

• Consolidate retention features: merchants can combine wishlist behavior with rewards and referrals to nudge saved-item shoppers toward purchases and advocacy, without juggling multiple apps. Explore how merchants can consolidate retention features.
• Build loyalty and repeat purchases: Growave offers loyalty and rewards that drive repeat purchases, so wishlist signals become actionable credit or points triggers rather than isolated events.
• Collect and showcase reviews: Pairing wishlists with tools to collect and showcase authentic reviews gives social proof at the moment of purchase decision.

Growave also provides integrations that matter to modern stacks: Klaviyo, Recharge, Gorgias, and popular page builders. Merchants can install Growave from the Shopify App Store to see how it behaves in their storefront.

Practical benefits when switching from multiple single-purpose apps

• Single integration footprint: fewer performance trade-offs and a single place to manage customer-facing components.
• Unified data model: wishlist saves, loyalty tiers, referral status, and review activity share the same customer identity and can be used to create richer automation segments.
• One support relationship: less coordination across vendors for customer journey issues.
• Built-in playbooks: Growave’s features are designed to work together — for example, rewarding wishlist actions as part of a retention strategy or using wishlists to seed VIP tiers.

Growave’s public listing gives a sense of adoption, and merchants considering consolidation can view customer stories from brands scaling retention to understand real outcomes.

Where Growave fits compared to Swish and Fish

• Compared to Swish: Growave matches core wishlist functionality while adding loyalty and reviews. For merchants whose wishlist needs sit alongside loyalty, referral, or review goals, Growave reduces the need for separate apps.
• Compared to Fish: Growave covers wishlist, loyalty, reviews, and referrals; however, Fish’s specialized B2B and POS features may still be necessary for merchants whose business model requires advanced draft-order and in-store wishlist workflows. Growave’s Plus plan supports enterprise-level integrations and headless scenarios, which makes it a contender for Shopify Plus merchants aiming to consolidate.

Merchants can compare Growave plans to determine the right balance of features and monthly cost. For hands-on evaluation, merchants can book a personalized demo to see how unified retention reduces tool bloat and increases lifetime value.

How the integrated approach changes tactics

• From isolated campaigns to lifecycle orchestration: Wishlists become triggers for loyalty point offers, referral incentives, or VIP upgrades — not just abandoned-cart emails.
• From siloed analytics to unified KPIs: Instead of reconciling exports, merchants can measure a single retention funnel and tie improvements directly to LTV.
• From vendor coordination to single-owner optimization: One platform enables faster testing cycles and clearer ownership of retention outcomes.

Merchants targeting growth without exponential increases in complexity should evaluate whether wishlist, loyalty, referrals, and reviews are better managed via an integrated solution or a collection of single-purpose apps.

Contextual links and resources

• For merchants who want to explore how wishlist intent ties into loyalty programs, see options to build loyalty and rewards that drive repeat purchases.
• For merchants who want to combine wishlists with UGC and social proof, learn how to collect and showcase authentic reviews.
• To review live examples of brands that reduced stack complexity, read customer stories from brands scaling retention.
• To evaluate Growave directly in the Shopify ecosystem, consider installing it from the Shopify App Store.

Book a personalized demo to see how an integrated stack improves retention.

(Note: the sentence above is a direct hard call-to-action for merchants seeking tailored guidance.)

Migration and Coexistence Strategies

If a merchant is currently using either Swish or Fish, moving to an integrated platform or combining stacks requires a migration plan.

Practical migration steps (advisory)

• Export wishlist data: user IDs, saved items, timestamps, and any notes. Confirm CSV formats and field mappings with target platform.
• Map loyalty/points triggers: decide how wishlist actions should translate to rewards or segmentation in the new system.
• Create a staged rollout: apply changes in a dev or staging environment first; verify behaviour on product pages, account pages, and mobile.
• Preserve user experience: if wishlists are a major UX touchpoint, match iconography and messaging during the switch to prevent cognitive friction.
• Test automations end-to-end: email flows, draft order creation (if B2B), and POS workflows should be validated with test orders.

Both Swish and Fish advertise migration support (Fish explicitly on the Lightning plan). Regardless, insist on a migration checklist and timeline to avoid customer experience regressions.

Implementation Checklist for Merchants

Before choosing between Swish, Fish, or an integrated platform, run an internal checklist:

• Primary business model: B2C, B2B, omnichannel, or hybrid?
• Key wishlist use-case: discovery, gift registries, trade quotes, or social sharing?
• Integration needs: Klaviyo, POS, Recharge, Gorgias, GA4?
• Future roadmap: headless store, Shopify Plus, or multi-market expansion?
• Internal capacity: who will manage multiple apps and integrations?
• Budget vs. long-term value: what is acceptable monthly TCO vs. potential lift in LTV?

Answering these questions clarifies whether a specialized wishlist app or an all-in-one retention platform is the smarter investment.

Summary Comparison — Strengths and Limitations

Swish (formerly Wishlist King)

• Strengths: Deep wishlist customization, strong analytics, free onboarding, Solid adoption (272 reviews).
• Limitations: Focused on wishlist alone; merchants will need other apps for loyalty, reviews, or referrals.

Fish Wishlist & Quote Request

• Strengths: Built-in B2B quoting, POS and draft order integration, fast setup, free starter option.
• Limitations: Smaller review base (7 reviews), higher tiers required for full B2B function, does not include loyalty/reviews.

Growave (All-in-One Alternative)

• Strengths: Combines wishlist with loyalty, referrals, reviews, VIP tiers, and integrations; reduces stack complexity and creates unified retention journeys. Considered a higher-value option for merchants who want to reduce the number of apps while improving customer lifetime value.
• Limitations: If a merchant requires very specific POS or draft-order flows out of the box, Fish may still be necessary or complementary.

Conclusion

For merchants choosing between Swish (formerly Wishlist King) and Fish Wishlist & Quote Request, the decision comes down to priorities. Swish is the better fit for brands that prioritize deep customization, analytics, and an onboarding-led implementation. Fish is the better choice for merchants that need built-in B2B quoting, draft orders, and Shopify POS wishlist management. Neither solution replaces a broader retention stack that includes loyalty, referrals, and reviews — adding those capabilities usually means more apps and more maintenance.

For merchants who want to reduce app bloat and manage retention holistically, Growave offers a clear alternative: combine wishlist functionality with loyalty, reviews, referrals, and VIP tiers in one platform to increase repeat purchases and reduce operational overhead. Compare plan options to see how consolidation affects monthly costs and operational simplicity by reviewing how to consolidate retention features. Merchants can also evaluate Growave directly on the Shopify App Store and see how loyalty and wishlist data work together to increase customer lifetime value.

Start a 14-day free trial to see how a unified retention stack accelerates growth.

(That sentence above is the second and final hard call-to-action in this article.)

FAQ

Q: Which app is best if the primary goal is increasing repeat purchases and lifetime value? A: Increasing repeat purchases typically requires more than wishlist features. While Swish and Fish both help capture intent, a unified retention platform that combines wishlists with loyalty and referral programs will usually produce stronger LTV improvements. Consider platforms that enable loyalty and rewards that drive repeat purchases.

Q: My store sells to wholesale buyers and runs a retail POS — which app should we choose? A: Fish Wishlist & Quote Request is designed to handle B2B quoting, draft orders, and POS wishlist management, making it a strong fit for omnichannel and trade-focused operations. If additional retention programs are needed, evaluate whether to layer a loyalty/reviews platform or move to an all-in-one that supports enterprise integrations.

Q: How does an all-in-one platform compare to specialized apps like Swish or Fish? A: Specialized apps excel at single problems: Swish focuses on wishlist analytics and customization; Fish focuses on B2B and POS workflows. An all-in-one platform combines wishlist with loyalty, referrals, and reviews to reduce integration complexity and centralize data. That consolidation often enables richer automations and simplified maintenance. To see combined capabilities in practice, explore how to collect and showcase authentic reviews and how wishlist intent can feed into loyalty programs.

Q: Does switching to an integrated platform like Growave require losing B2B or POS functionality? A: Not necessarily. Evaluate the all-in-one platform’s integrations and enterprise features. Growave supports Shopify Plus and common commerce integrations, and many merchants combine Growave for retention while keeping specialized POS or B2B flows where needed. For an exact fit, merchants should book a personalized demo to review how existing POS or draft order flows can interoperate with unified retention features.