Stensiled Wishlist vs. Wishlist Mojo: An In-Depth Comparison

Introduction

Choosing the right wishlist app is one of those small-sounding decisions that can have outsized effects on customer retention and lifetime value. Many merchants add a wishlist to reduce friction, collect signals about intent, and run reactivation campaigns — but not all wishlist apps are built the same. This comparison looks at two Shopify wishlist apps, Stensiled Wishlist and Wishlist Mojo, side-by-side to clarify what each does well and where each falls short.

Short answer: Stensiled Wishlist is a simple, code-free option for merchants who want basic wishlist tracking and lightweight analytics at little to no monthly cost; Wishlist Mojo offers more tiered capacity, sharing, and notification features for stores that need analytic scale and reactivation messaging. For merchants that want to reduce tool sprawl and run coordinated retention programs (wishlist + loyalty + reviews + referrals), an integrated platform like Growave is a better value and simplifies long-term growth.

The purpose of this article is to provide a detailed, feature-by-feature comparison of Stensiled Wishlist and Wishlist Mojo so merchants can choose the right tool for their store size, lifecycle stage, and retention strategy. After a balanced evaluation, the article will explain how consolidating wishlist functionality into a broader retention stack can reduce complexity and deliver stronger outcomes.

Stensiled Wishlist vs. Wishlist Mojo: At a Glance

Deep Dive Comparison

This section compares the two apps across practical merchant-facing criteria: functionality, customization, analytics, notifications, pricing & value, integrations, support & trust, and implementation & maintenance.

Features and User Experience

Wishlist UX (add-to-wishlist flow)

Stensiled Wishlist emphasizes a simple, code-free setup for adding wishlist buttons and a "Save for Later" experience. The public description suggests a focus on straightforward wishlist behavior: add a product to a wishlist, view the wishlist, and optionally save items for later purchases. For merchants who want a non-invasive, familiar wishlist button and quick time-range activity tracking, Stensiled covers the essentials.

Wishlist Mojo promises a one-click wishlist save, plus a dedicated wishlist page for customers to view saved items. It also highlights sharing capabilities and white-labeling, which are valuable when a brand wants a seamless, on-brand customer experience. The add-to-wishlist flow appears comparable to Stensiled in terms of simplicity, but Wishlist Mojo layers in social sharing and guest behavior that extend the value of the saved items.

Practical takeaways:

• Stensiled: Clean, simple add-to-wishlist with basic behavioral tracking. Good for minimal-intervention installs.
• Wishlist Mojo: Similar core flow with social sharing and guest wishlist options that increase the actionable reach of saved items.

Sharing, Social, and Guest Behavior

Wishlist Mojo explicitly lists social sharing and guest wishlists among its features. Shareable wishlists help merchants acquire referral traffic and bring back new visitors when users publish their saved items to social channels. Guest wishlists reduce friction for first-time buyers who don't want to create an account.

Stensiled's public feature list does not emphasize sharing by default. Its feature set prioritizes analytics and UI elements like custom icons. If social virality or share-to-social is a key channel in a merchant’s playbook, Wishlist Mojo provides clearer support.

Practical takeaways:

• For organic referral and social sharing benefits, Wishlist Mojo is the stronger option.
• If the focus is purely on logged-in customers and internal analytics, Stensiled can suffice.

Notifications and Reengagement (price change, restock, low stock)

Wishlist Mojo includes email notifications for low stock, price changes, and back-in-stock alerts in its Gold plan and above. These notification types are powerful because they turn wishlist behavior into transactional or promotional triggers that can recover otherwise-lost purchases.

Stensiled’s publicly supplied description does not list automated customer notifications as a feature. Its strength is in dashboard analytics for wishlists rather than automated shopper reactivation.

Practical takeaways:

• Wishlist Mojo supports reactivation via built-in email triggers — useful for merchants that want wishlist actions to directly prompt purchases.
• Stensiled would require a separate email tool and event integration to achieve the same reactivation behavior.

Analytics and Reporting

Stensiled highlights "Detailed Wishlist Analytics" and time-range filtering for product and customer activity. The focus on analytics suggests merchants can see what products are most wishlisted and when, helping inform merchandising and restock decisions.

Wishlist Mojo offers usage analytics and charts across its plans. Google Analytics integration is listed, enabling merchants to pipe wishlist events into existing analytics frameworks for more advanced attribution and funnel analysis.

Practical takeaways:

• Both apps emphasize analytics, but Wishlist Mojo’s Google Analytics compatibility can be useful for merchants already relying on GA for cross-channel measurement.
• Stensiled’s native wishlist analytics are suitable if the merchant prefers built-in dashboards and immediate product-level insights.

Customization & Appearance

Stensiled offers "Wishlist button icons selection" and code-free setup, which suggests UI customization is built into the app without requiring theme edits. Custom icons matter for brand consistency and conversion; having a few icon choices simplifies UX decisions.

Wishlist Mojo advertises white-label features on the free plan, which implies more advanced customization and branded pages without visible vendor footprints. White-label is attractive for stores that place high importance on cohesive brand presentation.

Practical takeaways:

• For brand-first customization, Wishlist Mojo’s white-labeling is an advantage.
• For quick installs with a few UI choices, Stensiled’s code-free icon selection meets many needs.

Pricing & Value

Pricing decisions should consider not just monthly fees but capacity, feature coverage, and the cost of complementary tools required to achieve the same outcomes.

Stensiled Wishlist pricing:

• Basic Plan — Free: code-free setup, wishlist analytics, custom icons, save for later, time-range tracking.
• Advance Plan — $9.99/month: same benefits listed, suggests advanced features may be enabled at paid tier.

Wishlist Mojo pricing:

• Free Plan — Free: up to 1,000 wishlist items, usage analytics/charts, share wishlist, white-label.
• Silver — $4.95/month: 10,000 items, Google Analytics, count badge, guest wishlists, exports.
• Gold — $8.95/month: 30,000 items, adds email notifications (low stock, price change, back in stock).
• Platinum — $19.95/month: 100,000 items.

How to evaluate value:

• Capacity: Wishlist Mojo’s tiered limits (1k → 10k → 30k → 100k items) make it predictable for stores with high product counts or high adoption. Stensiled’s pricing structure is simpler but doesn’t publish granular quota constraints in the publicly supplied data.
• Feature completeness: Wishlist Mojo’s mid-tier plans unlock guest lists and notifications. Stensiled includes analytics and save-for-later in both free and paid tiers but lacks visible notification capabilities.
• Total cost of ownership: If a merchant needs wishlist-driven notifications, Wishlist Mojo’s Gold plan is an all-in-one solution. If a merchant is comfortable building notifications via external automation tools, Stensiled’s lower-cost or free plan may be a better short-term fit.

Practical takeaways:

• Small stores on a budget, or those that just want a wishlist indicator, will see immediate value from Stensiled’s free tier.
• Stores that want built-in email reengagement triggered by wishlist activity should evaluate Wishlist Mojo’s Gold plan as a higher-value option because it bundles notifications with capacity and analytics.

Integrations and Ecosystem

Wishlist Mojo lists Google Analytics as a supported integration, which helps with cross-channel attribution and event-level tracking. This can be leveraged for segmented campaigns and to understand wishlist behavior alongside sessions and conversions.

Stensiled’s public data does not list third-party integrations beyond general analytics—its emphasis is on built-in analytics within the app. For merchants already invested in an analytics stack, Wishlist Mojo has a clearer integration point.

Neither app lists deep commerce or ESP integrations (like Klaviyo or Omnisend) in the provided data, which means merchants will likely need to connect wishlist events to marketing automation through Google Analytics events, custom webhooks, or third-party middleware.

Practical takeaways:

• Wishlist Mojo is preferable if Google Analytics event tracking is required out-of-the-box.
• If a merchant requires direct integration with a CRM or email platform, additional engineering or middleware may be necessary for either app.

Support, Trust, and Reputation

Public reviews and ratings are an important proxy for real-world reliability and vendor responsiveness.

• Stensiled Wishlist: Number of reviews = 0; Rating = 0. No visible public feedback makes it hard to judge support responsiveness, real-world performance, and edge-case handling. The absence of reviews could indicate a newer app or low market adoption.
• Wishlist Mojo: Number of reviews = 1; Rating = 1. A single low rating signals caution. With such limited public feedback, vet support SLA and ask pre-install questions.

By contrast, Growave (the integrated alternative described later) shows 1,197 reviews and a 4.8 rating, illustrating greater market adoption and social proof in the merchant community.

Practical takeaways:

• Limited public reviews for both Stensiled and Wishlist Mojo mean merchants should test both thoroughly and confirm support terms.
• Ask for response-time SLAs, installation assistance, and a troubleshooting policy before committing to a paid plan.

Implementation, Performance & Maintenance

Both apps advertise code-free setup. That reduces initial friction and eliminates the need for theme modifications for many stores. Still, merchants should plan for:

• Theme compatibility checks (especially for custom or heavily modified themes).
• Mobile responsiveness testing — wishlists should function without breaking layout or checkout flows on mobile.
• Speed and performance audits — added scripts can impact page load. Monitor Lighthouse or other performance metrics after install.
• Ongoing maintenance — confirm that app updates are automatic and whether any customizations would break after updates.

Practical takeaways:

• Code-free setup reduces risk, but verify theme compatibility and performance before deploying site-wide.
• For stores with headless setups or complex checkout flows, confirm the app supports the architecture or offers APIs.

Data Ownership and Exports

Wishlist Mojo lists "Data Exports" on its Silver plan, which is important for merchants that want to maintain their own records or feed wishlist data into BI tools. Stensiled does not explicitly list exports in the provided descriptions.

Practical takeaways:

• If exporting wishlist data is required for custom reporting or CRM enrichment, prioritize apps that provide exports or webhooks.
• Confirm the export formats, frequency, and whether user-identifying data is included (consent considerations apply).

Security, Privacy, and Compliance

Any app that tracks customer activity must align with privacy regulations and merchant policies.

• Confirm whether wishlist data is stored with minimal personal data unless explicit consent is provided.
• For guest wishlists or social sharing, ensure the app explains what is public and what is private.
• Ask both vendors about data deletion policies, retention windows, and exportability in case of account closure.

Practical takeaways:

• Validate privacy controls especially for guest wishlists and shared items.
• Request documentation on data security and retention before enabling features that store personal data.

Use Cases and Merchant Recommendations

This section frames which app is likely best given concrete merchant priorities.

• Merchant prioritizing a lightweight wishlist, fast setup, and low ongoing cost:
  • Recommendation: Stensiled Wishlist. The free plan with code-free setup and built-in analytics is a reasonable match for small catalogs or stores testing wishlist demand.
• Merchant who wants wishlist-driven reactivation (price-drop or back-in-stock notifications) and social sharing:
  • Recommendation: Wishlist Mojo. The Gold plan specifically adds email notifications and guest lists which make wishlist data actionable without building external systems.
• Merchant operating large catalogs, high wishlist volume, or needing white-label and data exports:
  • Recommendation: Wishlist Mojo’s higher tiers provide clear capacity limits and export capabilities.
• Merchant focused on long-term retention, increasing repeat purchase rates, and reducing tool sprawl:
  • Recommendation: Consider a platform that combines wishlist with loyalty, referrals, and reviews to create coordinated lifecycle campaigns — more on this in the next section.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants start by adding single-purpose apps that solve one tactical problem — a wishlist, a review widget, a loyalty program. Over time, each app creates its own dashboard, support channel, and integration needs. This fragmentation leads to "app fatigue": higher monthly costs, overlapping JavaScript, inconsistent data, and disjointed customer experiences.

Growave’s philosophy, "More Growth, Less Stack," addresses app fatigue by combining wishlist functionality with complementary retention tools into a single, integrated platform. Rather than stitching together multiple single-point solutions, merchants can run loyalty programs, referral campaigns, reviews & UGC, and wishlists from one suite. This reduces maintenance overhead, centralizes customer data, and enables unified automations.

Why moving from single apps to an integrated stack matters

• Consolidated data enables more effective segmentation. When wishlist signals live in the same system as loyalty points and review history, merchants can run precise campaigns (e.g., reward points for items added to wishlist and later purchased).
• Fewer integrations reduces breakage risk. Managing one integration for a combined platform reduces the chance of event loss compared to many apps each pushing events into different destinations.
• Unified UX for customers. A single branded experience for wishlist, reviews, and loyalty increases trust and reduces friction.

Merchants evaluating alternatives should consider operational outcomes (retain customers, increase LTV, reduce churn) — not just feature lists. An all-in-one solution often delivers better business outcomes by enabling cross-functional campaigns without manual labor.

Growave: How an integrated retention platform replaces multiple single-purpose tools

Growave is a retention platform that merges several features merchants typically buy separately:

• Loyalty programs and custom reward logic
• Referrals and ambassador programs
• Reviews & user-generated content collection and display
• Wishlist functionality integrated with loyalty and campaigns
• VIP tiers and membership mechanics

These capabilities make it possible to use wishlist signals inside customer journeys and loyalty programs.

For example, a merchant can:

• Reward points when a customer adds a product to their wishlist, then send a personalized reminder when stock levels change.
• Promote user-generated content for products that are frequently wishlisted and then incentivize early-purchase reviews.
• Trigger referral discounts when a wishlist is shared on social channels.

Growave’s integrated approach reduces the need to manage multiple vendor relationships and script integrations manually.

To explore available plans and how consolidation changes economics, merchants can review Growave’s pricing and compare tiers to understand plan capacities and support levels by visiting the platform’s pricing page: consolidate retention features.

For merchants who prefer installing via the Shopify ecosystem, Growave is available on the Shopify App Store so stores can quickly add an integrated retention suite: add an integrated retention suite to Shopify.

Built-in Loyalty and Rewards

Loyalty programs are a proven way to increase repeat purchases and encourage desired behaviors. Growave’s loyalty tool supports customizable earning rules, point redemptions, and VIP tiers. This allows wishlist activity to become a first-class action in a customer’s progression.

Merchants looking to design flexible programs can learn how to build loyalty and rewards that drive repeat purchases.

Loyalty use cases linked to wishlist:

• Grant points when an item is wishlisted to increase engagement with new product launches.
• Offer bonus points for converting wishlist items into purchases within a fixed window.

Reviews and User-Generated Content

Collecting and displaying reviews multiplies the value of wishlists by providing social proof that shortens decision cycles. Growave’s reviews product enables review requests, UGC collection, and rich display options across product pages.

Merchants who want to strengthen product pages and convert wishlisters into buyers can use growth strategies that collect and showcase social proof. Learn more about how to collect and showcase authentic reviews.

Using reviews with wishlists:

• Trigger review asks to customers who buy an item from their wishlist.
• Surface top-reviewed, most-wishlisted items in email campaigns.

Referral and VIP Programs

Growave’s referral and VIP tier functionality lets merchants convert wishlist signals into advocacy and segmentation. For example, top wishlisters or customers who frequently share wishlists can be added to VIP tiers with exclusive benefits.

Referral mechanics work hand-in-hand with wishlists:

• Encourage customers to share their wishlist with an incentive for friends who purchase.
• Use wishlist popularity as a criterion for launching limited referral promotions.

Integrations and Enterprise Readiness

Growave supports a wide range of commerce and marketing integrations — from Klaviyo and Omnisend for email flows to Recharge for subscriptions and Gorgias for support. If a merchant uses headless commerce or needs advanced customization, Growave’s higher tiers offer API and SDK support and checkout extensions.

For merchants on Shopify Plus, there are tailored capabilities and services to support large catalogs and complex flows. Explore the platform’s enterprise options and examples of use cases for scaled brands: solutions for high-growth Plus brands.

For merchants who want to see the platform in action or get a tailored plan, it’s possible to Book a personalized demo to evaluate how an integrated retention stack improves retention and simplifies operations. (This is an explicit call-to-action to request a demo.)

Pricing and Value Comparison vs. Multiple Apps

Comparing the cost of multiple single-purpose apps to a consolidated platform requires mapping features and monthly spend.

• Multiple single-purpose apps add recurring fees, fragmented support, and duplicated JavaScript.
• Consolidation often yields better value-for-money because overlapping features (e.g., analytics, email triggers) are centralized under one subscription and one support channel.

Merchants can evaluate plans directly on the pricing page to see how consolidation translates to lower operational cost and improved outcomes: consolidate retention features.

Growave is also available via the Shopify App Store for quick installation, making the transition from single apps to a consolidated platform straightforward: add an integrated retention suite to Shopify.

Customer Examples and Inspiration

Seeing how other brands reduced tool sprawl can help make the case internally. Growave provides customer stories and inspiration that highlight practical migrations and program outcomes. Review examples from retailers who combined wishlist data with loyalty and reviews to increase repeat purchase rates: customer stories from brands scaling retention.

When a Full Platform Makes Sense — and When to Start Small

Consolidated platforms are not always the right first step. Recommended decision criteria:

• Prioritize an integrated platform when:
  • The business is focused on retention (increase LTV, reduce churn).
  • Multiple channels and touchpoints need coordinated automation.
  • There is a desire to reduce monthly vendors and engineering maintenance.
• Start with a single-purpose wishlist app when:
  • The merchant is testing demand for wishlists and wants minimal cost.
  • There is no current need for notifications, reviews, or loyalty consolidation.
  • The store is in early-stage growth and wants to validate behavior signals.

When the business is ready to scale retention programs, moving from single apps to a unified stack usually improves outcomes and reduces operational overhead.

Implementation Checklist: Migrating from Single Apps to an Integrated Platform

For merchants ready to consolidate, the following checklist will streamline migration:

• Inventory current wishlist events, exports, and automations.
• Confirm what customer identifiers (email, customer ID) are captured for wishlists.
• Map current automations that depend on wishlist events (price alerts, emails).
• Export wishlist data and verify formats for import.
• Schedule a staging install and QA across device types and checkout flows.
• Coordinate DNS, privacy policy updates, and cookie-consent banners if necessary.
• Launch with a phased plan: run both systems in parallel during a short overlap, then decommission redundant apps once data parity is confirmed.

If hesitation remains, consult a demo or success team to discuss migration timelines. For merchants who prefer a demo, it’s possible to Book a personalized demo to see how a unified retention stack accelerates growth and simplifies operations. (This is the second explicit call-to-action in the article for merchants who want a walkthrough.)

Conclusion

For merchants choosing between Stensiled Wishlist and Wishlist Mojo, the decision comes down to priorities:

• Stensiled Wishlist is best for merchants who need a simple, code-free wishlist with built-in analytics at minimal cost. It fits small stores or those testing wishlist demand who are comfortable building reengagement flows separately.
• Wishlist Mojo is better suited for stores that need capacity planning, guest wishlists, social sharing, and built-in notifications for low stock and price changes. Its tiered pricing and Google Analytics integration make it the better value for stores that want wishlist-driven reactivation without building external automations.

For merchants whose strategic goal is to increase retention, raise average order value, and reduce tool sprawl, a single-purpose wishlist app only solves part of the problem. Consolidating wishlist functionality into a broader retention platform lets merchants link wishlists to loyalty, referrals, and reviews to drive measurable lifts in lifetime value.

Start a 14-day free trial to see how a unified platform replaces multiple single-purpose apps and improves long-term retention: consolidate retention features.

If the immediate need is a demo or a tailored implementation discussion, request a walkthrough here: add an integrated retention suite to Shopify.

FAQs

Q: How do Stensiled Wishlist and Wishlist Mojo compare on support and trust? A: Both apps show limited public review data in the supplied information (Stensiled: 0 reviews; Wishlist Mojo: 1 review with a rating of 1). Limited public feedback makes it important to verify support SLAs, response times, and escalation paths before committing to a paid plan. For comparison, consolidated platforms often have a larger public footprint and established support documentation.

Q: Which app is better if the priority is automated reengagement (price drop, back-in-stock)? A: Wishlist Mojo includes email notifications for low stock, price change, and back-in-stock events starting in its Gold plan, making it the stronger choice for built-in reengagement. With Stensiled, merchants would need to export events or build custom connections to an ESP to replicate that behavior.

Q: Can wishlist data be exported for use in CRM or BI tools? A: Wishlist Mojo lists data export capabilities on its Silver plan, which is useful for merchants that need to centralize analytics. Stensiled’s public feature list emphasizes built-in analytics but does not explicitly list data export functionality in the provided information — confirm with the vendor if exports are required.

Q: How does an all-in-one platform compare to specialized apps for long-term retention? A: An all-in-one platform reduces integration complexity, centralizes customer data, and allows wishlist signals to trigger reward and review workflows natively. For teams focused on retention metrics (repeat purchase rate, customer lifetime value), integrating wishlist functionality into a broader loyalty and review strategy is usually more effective than running isolated wishlist features across several apps. Merchants can explore how loyalty and reviews integrate with wishlist behavior to drive repeat purchases and social proof — see how to collect and showcase authentic reviews and build loyalty and rewards that drive repeat purchases.