Stensiled Wishlist vs. Squadkin Multi Wishlist App

Introduction

Choosing the right wishlist app is a frequent and consequential decision for Shopify merchants. Wishlists can increase conversions, drive repeat visits, and feed product insights to marketing channels — but not all wishlist apps are created equal. Some offer focused, lightweight features; others deliver deeper customization or sharing options. Picking a solution that aligns with growth goals and the rest of a store’s tech stack matters more than picking the most popular option.

Short answer: Stensiled Wishlist is a straightforward, code-free wishlist with built-in analytics that fits merchants who want a simple, low-cost wishlist experience. Squadkin ‑ Multi Wishlist App offers stronger customization, guest wishlist support, multiple categories, and social sharing — a better fit for stores that want flexible front-end behavior and shareable lists. For merchants looking to reduce app sprawl and combine wishlist capabilities with loyalty, referrals, reviews, and VIP tiers, an integrated retention suite provides better long-term value than installing another single-purpose app.

This post provides a feature-by-feature, impartial comparison of Stensiled Wishlist and Squadkin ‑ Multi Wishlist App, evaluates pricing and support, and explains which kinds of merchants will find each app most useful. After the direct comparison, the piece outlines an alternative approach: using a single integrated retention platform to replace multiple point solutions and capture more lifetime value.

Stensiled Wishlist vs. Squadkin ‑ Multi Wishlist App: At a Glance

Feature-by-Feature Comparison

A detailed, objective look at how each app performs on core wishlist capabilities, customization, reporting, pricing, and implementation.

Core Functionality and User Experience

Wishlist Creation and Persistence

• Stensiled Wishlist: Offers a standard wishlist button and a "Save For Later" flow. The app advertises code-free setup, which generally reduces the time to install and publish on the storefront. Persistence details (account sync or reliance on cookies) are not explicitly documented in the provided data, so merchants should confirm whether logged-in accounts sync wishlists across devices or whether the wishlist is tied to a browser cookie.
• Squadkin ‑ Multi Wishlist App: Explicitly supports both account-based wishlists and guest wishlists, and allows multiple wishlist categories. Guest wishlist support means users can add items without creating an account, which can improve initial engagement but requires a strategy for later recovery (e.g., prompting sign-up or offering a shareable link to preserve the list).

Implications for merchants:

• If guaranteed cross-device persistence tied to customer accounts is critical, confirm account-sync behavior before choosing Stensiled. Squadkin's guest + account support is clearer for mixed-audience stores that want both frictionless addition (guest) and account-based benefits (signed-in sync).

Multiple Wishlists and Categories

• Stensiled Wishlist: Focuses on a single wishlist experience with saved items and analytics. It does not advertise multiple categories or unlimited lists.
• Squadkin: Positions multi-wishlist support as a key differentiator, allowing merchants and shoppers to create unlimited lists and categorize favorites. That’s useful for merchants selling products across distinct use cases (e.g., gifts, renovation, seasonal buying) or shoppers who want to organize items.

When to prefer multi-category wishlists:

• Stores selling across diverse product lines, marketplaces with gift registries, or brands that want shoppers to segment their choices will benefit from unlimited categories and multiple lists.

Sharing and Social Features

• Stensiled Wishlist: Does not highlight automated shareable links or social sharing in the provided description.
• Squadkin: Includes shareable links for wishlists that can be posted to social media or sent by email. Shareable wishlists are valuable for referral traffic, UGC (user-shared carts), and conversion lift via social proof.

Practical note:

• If marketing strategies rely on social sharing (influencer asks, gift registries, shared wishlists), Squadkin’s built-in sharing reduces the need for a custom integration or manual export.

Guest Experience and Onboarding

• Stensiled’s code-free approach implies a fast install and out-of-the-box UX, which suits merchants with limited development resources.
• Squadkin’s custom CSS and text customization enable a fine-tuned UX but often requires either a merchant with CSS knowledge or developer assistance. That higher customization ceiling is a plus for stores wanting tight brand alignment.

Trade-offs:

• Code-free equals speed and fewer conflicts; advanced customization equals brand consistency and tailored UI behaviors. Choose the trade-off based on available resources and design requirements.

Customization and Theming

• Stensiled Wishlist: Lists "Wishlist button icons selection" and code-free setup. That suggests visual choices without code changes, enough for many merchants who only need a different icon or label.
• Squadkin: Promotes "fully customizable with CSS" and custom text for add/remove alerts. This allows detailed UI/UX alignment with a theme, responsive tweaks, or visual states to improve click-through.

Developer considerations:

• CSS-level customizations are powerful but risk introducing style conflicts or requiring maintenance when themes update. Merchants should evaluate whether they have the technical capacity to maintain custom CSS or prefer code-free visual controls.

Analytics and Reporting

• Stensiled Wishlist: Advertises "Detailed Wishlist Analytics" and "Track products, customers activities, with time range filtering." The presence of time-range filtering is helpful for spotting seasonal or campaign-driven wishlist spikes.
• Squadkin: Offers analytics such as the "top 10 wishlisted products." While not as granular as time-range user-activity reports, top-product analytics are directly actionable for merchandising and targeted promotions.

What merchants should ask before installing:

• Are analytics dashboards exportable (CSV) or accessible via API?
• Can wishlist metrics be sent to email marketing platforms (e.g., for abandoned wishlist emails or cross-sell flows)?
• Does the app include segmentation (e.g., most wishlisted by customer cohort)?

Both apps provide analytics but on different levels. If detailed time-based behavioral tracking and user activity reports are critical for optimizing segmentation and lifecycle campaigns, confirm the export and integration capabilities with each vendor.

Integrations and Data Flows

• Stensiled Wishlist: The provided data does not list integrations. The app does mention activity tracking, but merchants should verify if it integrates natively with email platforms (Klaviyo, Omnisend), analytics platforms (Google Analytics, GA4), or CRMs.
• Squadkin: Also does not list third-party integrations in the provided data. Its support for shareable links and custom CSS is clear; integration depth (e.g., webhooks, API, Klaviyo events) would need confirmation.

Why integrations matter:

• Wishlist data is powerful when it feeds email flows (abandoned wishlist reminders), personalizes product recommendations, or drives on-site merchandising. Lack of native integrations leads to manual exports or additional development—factors that increase total cost of ownership.

Recommendation:

• Before committing, request a features/integrations checklist and sample payloads (webhooks or API) to ensure the app can plug into existing marketing automation and analytics.

Pricing and Value

Stensiled Wishlist Pricing

• Basic Plan: Free
  • Code-free setup
  • Wishlist Analytics
  • Custom Icons
  • Save For Later
  • Track activities with time range option
• Advance Plan: $9.99 / month
  • Same list of features (the provided data shows identical feature bullets for both plans; confirm additional limits or support included in the paid tier).

Observations:

• A free plan reduces risk for testing. The low-cost paid tier suggests the developer monetizes advanced support or removes usage caps. Merchants should confirm limits (e.g., number of tracked customers, data retention) and whether higher-tier support or white-glove setup is part of the paid plan.

Squadkin Pricing

• Basic: $3.99 / month
  • Multiple categories support
  • Guest wishlist
  • Custom CSS
  • Text customization
  • Share wishlist on social media
  • Add unlimited wishlist
  • Analytics

Observations:

• At $3.99/month, Squadkin is competitively priced for small stores that want multiple categories and sharing. The low sticker makes it attractive for testing and small catalogs.

Value-for-money considerations:

• Use short-, medium-, and long-term perspectives. Short-term: both apps have low entry costs. Medium-term: consider the cost of add-on apps (e.g., social sharing plugins, abandoned wishlist email automation) and custom development to bridge integration gaps. Long-term: app sprawl adds recurring costs and operational complexity.

Avoid saying "cheaper" — rather frame as "better value for money." For stores with limited budgets and a single feature requirement (wishlists only), both apps offer good value. For merchants who plan to scale marketing automation, loyalty, and reviews, the incremental cost of a unified retention platform may deliver significantly better value for money.

Support, Reviews, and Trust Signals

• Stensiled Wishlist (Vowel Web)
  • Reviews: 0
  • Rating: 0
  • Commentary: No public reviews or ratings are recorded in the provided data. Lack of reviews can mean a new app or limited adoption. Merchants should probe support SLA, response times, and presence of implementation guides.
• Squadkin ‑ Multi Wishlist App (Squadkin Technologies Pvt Ltd)
  • Reviews: 5
  • Rating: 4.9
  • Commentary: A small number of reviews, but a high rating suggests positive experiences from early adopters. Review volume is low — merchants should still validate support responsiveness by opening a trial support ticket.

Points to verify with both vendors:

• Support channels (email, chat, phone), response times, dedicated launch or migration help, and whether premium plans include priority support.

Implementation, Maintenance, and Performance

• Stensiled: Promises code-free setup. That lowers launch friction and reduces dependencies on developers. For merchants using page builder apps or custom themes, code-free installs are less likely to conflict.
• Squadkin: Offers custom CSS and likely some code-level integration for multi-list functionality. Customization means more flexibility but may introduce the need for periodic maintenance, especially if themes update or a new storefront framework (like headless) is adopted.

Performance concerns:

• Wishlist features often add script load, buttons, and popups. Merchants should measure page load impact in staging before full rollout. Lightweight apps with asynchronous scripts or native Shopify Checkout API extensions generally have a smaller performance footprint.

Security, Data Ownership, and Compliance

Both apps should provide clarity on:

• Where wishlist data is stored (vendor servers or Shopify metafields).
• Whether data is exportable for backup or migration.
• GDPR and data protection compliance.
• Access controls for support staff.

Best practice:

• Confirm these items prior to launch to avoid surprises when seeking to export customer wishlists or targeting customers based on saved items.

Scalability and Enterprise Readiness

• Neither Stensiled nor Squadkin lists Shopify Plus or headless support in the provided data. Squadkin’s flexibility suggests it could be adapted, but enterprise stores should evaluate:
  • API rate limits and webhooks
  • Support for multi-store or multi-language setups
  • Dedicated onboarding or SLAs

For high-growth brands, the wishlist should be one part of a broader retention strategy that includes loyalty, referrals, reviews, and VIP tiers. If scaling quickly, evaluate whether the wishlist app can scale in both technical and interaction dimensions without forcing a later migration that breaks historical user data.

Use Cases and Recommendations

This section outlines which type of merchant will likely benefit from each app.

When Stensiled Wishlist Makes Sense

• A merchant needs a code-free, quick solution to add wishlist functionality with basic analytics and a "save for later" workflow.
• Low-traffic stores or niche brands that want to test wishlist impact without upfront cost.
• Teams without design or development resources that prefer a plug-and-play widget and built-in time-range analytics.

Strengths:

• Code-free setup reduces friction.
• Free plan for experimentation.
• Time-range tracking for activity snapshots.

Trade-offs:

• Limited customization and unclear integrations. Review volume is zero, so support transparency is limited.

When Squadkin ‑ Multi Wishlist App Makes Sense

• A merchant wants deeper front-end control, unlimited categories, and social sharing to encourage UGC and referral traffic.
• Brands that anticipate using wishlists as part of a social campaign, registry, or gift-guide experience.
• Stores with access to CSS knowledge or developer resources who want to tailor the UX precisely.

Strengths:

• Clear support for guest wishlists and multiple categories.
• Social sharing and customization with CSS.
• Positive rating (4.9) from a small sample of reviewers.

Trade-offs:

• Requires evaluating integration depth and confirming support for email automation flows and export features.

When Neither Single-Purpose App Is Ideal

• Merchants that want wishlists plus loyalty, reviews, referral tracking, and VIP tiers integrated into a single lifecycle stack.
• Brands that prefer to avoid recurring costs and maintenance associated with multiple apps, or that need enterprise-level integrations (Klaviyo, Recharge, Gorgias).
• Stores that require advanced segmentation and cross-feature automation (e.g., awarding loyalty points when a wishlisted item is purchased).

For those merchants, a single, integrated platform that combines wishlist features with loyalty, referrals, and reviews could be a better long-term investment.

Migration, Testing, and Measurement

Before choosing an app, confirm data export, import, and testing approaches.

• Test in a staging or duplicate theme first to measure visual conflicts and page-speed impact.
• Confirm whether existing wishlist data can be exported (CSV) and imported into the new app to preserve historical behavior.
• Define KPIs to measure impact:
  • Wishlist-to-purchase conversion rate
  • Average order value for customers who use wishlists
  • Email open/click rates on wishlist reminders
  • Incremental revenue from shared wishlist referrals
• Run an A/B test if possible, comparing pages or segments with the wishlist enabled vs. disabled to quantify uplift.

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants reach a point where adding single-purpose tools creates operational overhead, duplicated data, and mounting monthly fees. This phenomenon is commonly called app fatigue: the friction of managing multiple vendors, integrations, and overlapping features.

An integrated retention platform addresses app fatigue by centralizing wishlist functionality alongside loyalty, referrals, and reviews so that a single data model drives acquisition, retention, and post-purchase engagement.

The Cost of App Sprawl

App sprawl creates several hidden costs:

• Multiple billing lines and vendor contracts that compound monthly.
• Integration complexity: connecting each wishlist, review, and loyalty app to email and analytics platforms creates technical debt.
• Fragmented customer data across apps, reducing the ability to orchestrate personalized campaigns.
• Duplicate feature overlap (e.g., two apps each providing basic analytics but no unified customer profile).

Reducing these costs often yields higher ROI than the small sticker savings on low-cost individual apps.

Growave’s "More Growth, Less Stack" Value Proposition

Growave packages wishlist capabilities with loyalty, referrals, reviews, and VIP tiers into a single retention suite. That approach centralizes customer interactions and makes it easier to build integrated campaigns that lift lifetime value.

Key advantages of choosing an integrated retention platform:

• Unified customer profiles that combine wishlist behavior with loyalty points and review history.
• Native automation between modules (e.g., award points for a review, trigger a wishlist reminder tied to loyalty tiers).
• Fewer integration points to maintain, lowering long-term operational costs.

Merchants can explore plans and evaluate how consolidating features can reduce the number of apps needed to run a sophisticated retention program. For a side-by-side comparison of plans and feature coverage, merchants can compare how a single subscription can help consolidate retention features (compare Growave plans).

What Growave Includes That Solves the Wishlist Gap

Growave brings together these modules that interact with wishlist behavior:

• Loyalty and Rewards: By combining wishlist data with loyalty and rewards that drive repeat purchases, merchants can create targeted incentives that convert saved items into purchases, such as limited-time point bonuses for completing a wishlisted purchase.
• Referrals: Wishlists that are shareable can be paired with referral incentives to encourage the person receiving a shared list to convert and reward the referrer.
• Reviews & UGC: Integrating collect and showcase authentic reviews lets merchants request feedback about purchased items that were once wishlisted, fueling social proof and content for product pages.
• Wishlist Module: A native wishlist within a larger retention platform eliminates data silos and makes it easier to orchestrate cross-module triggers.

Each of these modules feeds a single customer profile, enabling automated, multi-step flows such as:

• Send a personalized wishlist reminder that includes a small loyalty points incentive if the customer purchases within 48 hours.
• When a customer purchases an item from their wishlist, automatically prompt them for a review and award loyalty points upon review submission.
• Promote top wishlisted products in loyalty member communications to boost AOV.

These workflows are difficult to build when wishlist data lives in a standalone app with limited integrations.

Integrations and Platform Compatibility

Growave advertises native compatibility with many influential ecommerce tools and commerce flows that larger merchants depend on. For stores on Shopify Plus considering a move to a single platform, Growave offers features built for scale and integrations that reduce custom development.

For merchants evaluating platform compatibility, consider whether the retention solution integrates with the email and support stack (e.g., Klaviyo, Omnisend, Gorgias) and with subscription or checkout flows (e.g., Recharge). To assess enterprise-readiness and multi-store support, review the platform’s Plus offerings and case studies on how brands used the suite to scale. For details relevant to large stores and Plus teams, merchants can review solutions for high-growth Plus brands (solutions for high-growth Plus brands).

How Growave Reduces Operational Overhead

• One dashboard for loyalty, referrals, reviews, and wishlists rather than multiple vendor consoles.
• Centralized analytics and exports that give a complete customer picture rather than fragmented data pulls.
• Fewer API integrations and webhook endpoints to manage, reducing engineering time.

For merchants ready to see how their current stack could be simplified, a personalized walkthrough can clarify migration steps and expected ROI. Book a personalized demo to see how an integrated stack improves retention (book a demo).

Cost Perspective: Value Over Line-Item Price

Switching from multiple low-cost apps to a single integrated platform often appears more expensive at first glance, but the full picture includes:

• Savings on duplicate feature subscriptions (avoid paying for separate wishlist, reviews, referral, and loyalty tools).
• Lower implementation and maintenance costs.
• Faster time-to-launch for cross-feature campaigns.
• Potential revenue uplift from coordinated retention strategies that increase repeat purchase rate and lifetime value.

Merchants should model expected revenue uplift (e.g., increase in repeat purchase rate, increase in AOV from wishlist conversion) and compare that to the consolidated growth platform pricing. For a direct look at plan comparisons and to determine the best match for order volume and desired features, review the plans and find the right fit to consolidate retention features (compare Growave plans).

Proven Use Cases Where an Integrated Approach Performs Better

• Loyalty-driven reactivation: When wishlist data is combined with a loyalty engine, campaigns can target shoppers with precisely timed point offers to nudge purchase at the right price sensitivity window.
• Referral amplification: Combining wishlist sharing with referral mechanics incentivizes both the referrer and the referee with points and discounts, producing measurable conversion lifts.
• Review generation on wishlists-turned-purchases: Automating review requests for items that were wishlisted before purchase increases the likelihood of review submission and creates content tied to items with higher shopper intent.

Concrete benefit:

• A unified retention suite is particularly effective for stores that rely on repeat purchases and customer lifetime value as growth levers rather than acquisition alone.

How to Migrate From a Standalone Wishlist App to an Integrated Suite

Migration checklist:

• Export wishlist data from the current app (confirm CSV or API export).
• Map data fields to the integrated platform (customer ID, product IDs, timestamps, list categories).
• Import historical wishlists and test persistence across accounts and devices.
• Configure automated flows (e.g., wishlist reminders linked to loyalty incentives).
• Run A/B tests on the new flows to measure conversion lift and UX stability.

For merchants considering this migration, a platform demo can outline migration timelines and support. To request a dedicated walkthrough, use the demo link above (book a demo).

Integrating Growave Into Existing Tech Stacks

Growave supports common ecommerce tools and marketing platforms to minimize disruption:

• Email platforms (e.g., Klaviyo) can consume events and tags to create targeted campaigns.
• Helpdesk and CX platforms can use loyalty status and wishlist behavior to personalize support interactions.

Merchants should confirm specific integrations used today to avoid losing critical automations. For merchants evaluating how Growave complements their stack or looking for client examples, consult customer success stories and integrations in the platform’s resources (customer stories from brands scaling retention).

Transition Roadmap: From Single App to Unified Retention

A practical rollout plan for merchants who currently use a single-purpose wishlist app and want to move to an integrated solution:

• Audit current wishlist usage and identify critical features (guest wishlist, categories, share links).
• Export and back up wishlist data for safety.
• Run a staging import into the integrated platform and validate cross-device persistence.
• Recreate crucial front-end behaviors (icons, button placements) and test with UX stakeholders.
• Implement two pilot campaigns (one loyalty-linked conversion nudge, one wishlist reminder) to prove measurable uplift.
• Gradually retire the standalone wishlist app after confirming data continuity and business logic parity.

This phased approach reduces risk and preserves customer trust by avoiding sudden changes in UX.

Conclusion

For merchants choosing between Stensiled Wishlist and Squadkin ‑ Multi Wishlist App, the decision comes down to the scope of wishlist needs and available resources. Stensiled Wishlist is a solid option for merchants that want a code-free, low-friction wishlist with basic analytics and a free tier for testing. Squadkin ‑ Multi Wishlist App is better suited for stores that require multi-category lists, guest wishlist functionality, social sharing, and deeper front-end customization with CSS.

Across both options, merchants should evaluate integration depth, data exportability, and support responsiveness before committing. For stores that expect to expand retention tactics beyond wishlists — adding loyalty, referrals, and review collection — consolidating these capabilities into a single platform is often a more sustainable approach.

For merchants ready to reduce app sprawl and centralize retention efforts, consider a platform that bundles wishlist functionality with loyalty, referrals, and reviews so a unified customer profile drives personalized campaigns. Compare Growave plans to understand how switching from multiple point solutions to one unified platform can consolidate retention features and lower operational complexity (compare Growave plans). Merchants can also install and evaluate the platform quickly by choosing to install Growave from the Shopify App Store (install Growave from the Shopify App Store).

Start a 14-day free trial to see how Growave reduces tool sprawl and increases customer lifetime value (compare Growave plans).

FAQ

Q: How does Stensiled Wishlist compare to Squadkin ‑ Multi Wishlist App for stores that need multiple wishlist categories?

• Squadkin explicitly supports unlimited multiple categories and is designed for stores that need shoppers to segment items. Stensiled focuses on a simpler wishlist with analytics and does not advertise multi-category support.

Q: Which app offers better social sharing and public wishlist links?

• Squadkin includes shareable wishlist links and social sharing as a core feature. Stensiled’s public information emphasizes analytics and save-for-later functionality and does not highlight shareable links.

Q: How does an all-in-one platform compare to specialized apps like Stensiled and Squadkin?

• An integrated platform combines wishlist behavior with loyalty, referrals, and reviews in one system, enabling automated cross-feature campaigns and a unified customer profile. That reduces maintenance, avoids duplicate subscriptions, and usually provides stronger long-term ROI for merchants focused on retention.

Q: If a merchant has limited developer resources, which solution is more practical?

• Stensiled’s code-free setup is likely the fastest path to launch for non-technical teams. Squadkin offers more customization but may require CSS adjustments. For merchants that want to centralize retention without managing multiple apps, a full-suite platform can also provide code-free setup with cross-feature automations.