Stensiled Wishlist vs. My Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app can feel like a small decision until it affects conversion rates, customer retention, and the number of touchpoints required to re-engage browsers. Shopify merchants must weigh ease of use, analytics, customization, and how each app fits into a broader retention strategy.

Short answer: Stensiled Wishlist is a simple, analytics-focused wishlist with a free tier and a low-cost upgrade, suitable for merchants who want basic save-for-later features and activity tracking. My Wishlist is a lightweight paid option that emphasizes unlimited saves, sharing by email, and reminder emails — a fit for merchants who prioritize straightforward sharing and email follow-ups. For merchants who want to consolidate multiple retention tools into a single system (wishlist plus loyalty, referrals, reviews, VIP tiers), a platform that combines features into one integrated suite will deliver better value for money and reduce app overhead.

This article provides a detailed, feature-by-feature comparison of Stensiled Wishlist and My Wishlist to help merchants decide which is the better match for their store. After an objective comparison, the article explores why consolidating retention tools into a single platform reduces complexity and cost, and it presents an alternative that addresses wishlist needs while supporting loyalty, referrals, and reviews.

Stensiled Wishlist vs. My Wishlist: At a Glance

Feature-by-Feature Comparison

Core Wishlist Functionality

Item saving and persistence

Stensiled Wishlist offers a typical wishlist/save-for-later workflow where customers can save items to revisit later. It emphasizes "Save For Later" as a main feature and promises code-free setup, which suggests merchants can enable saving without developer help.

My Wishlist advertises unlimited saved items in the wishlist, which is useful for customers who browse extensively or build large lists. Both apps provide basic persistence for items across customer sessions, though details such as cross-device syncing or account-based lists are not explicitly documented in the supplied descriptions.

Practical takeaway:

• Choose Stensiled if the goal is an easy, code-free setup with analytics attached to saved items.
• Choose My Wishlist if unlimited saved items and sharing are central to the customer experience.

Sharing and social behavior

Stensiled’s description does not explicitly mention sharing wishlist items or social sharing flows; it focuses on analytics and activity tracking. If sharing is important for a brand’s social commerce and referral acquisition, this gap matters.

My Wishlist includes sharing via email and the ability to share wishlists to anyone by email. It also includes unlimited reminder emails, which supports conversion by nudging customers to act on saved items.

Practical takeaway:

• My Wishlist is better for merchants that rely on email sharing and social gifting flows.
• Stensiled will require additional apps or custom work to match sharing-focused functionality.

Customization and frontend controls

Stensiled lists “Wishlist button icons selection” and mentions custom icons on both free and paid plans, indicating the ability to change the visual affordances on product pages. This helps with UX consistency and brand alignment.

My Wishlist’s marketing does not list icon customization explicitly; its focus is more transactional: saving, sharing, and reporting. For merchants who prioritize a tightly branded UI, this could be a deciding factor.

Practical takeaway:

• Stensiled offers visible UI customization options for wishlist buttons.
• My Wishlist may prioritize functionality over appearance; merchants needing deep visual control should confirm available UI options before installing.

Analytics and Reporting

What is measured

Stensiled promotes “Detailed Wishlist Analytics” and the ability to “Track products, customers activities, with time range filtering.” That suggests merchant-facing dashboards that can show which products are saved most often, who is saving items, and how wishlist activity trends change over time.

My Wishlist offers “Get Wishlist and products Reports” and “Get Revenue report” on its Standard plan, indicating it provides reporting that connects wishlist activity to revenue. The inclusion of revenue reporting is relevant for merchants that need to prove ROI from wishlist-driven campaigns.

Practical takeaway:

• Stensiled appeals to brands that want to monitor wishlist behavior and trends.
• My Wishlist includes revenue reporting in its paid tier, which is helpful for measuring bottom-line impact.

Actionable insights

Both apps offer reporting, but the level of actionability matters. Stensiled’s time-range filters and activity tracking could enable merchants to identify seasonal wishlist trends and re-engage customers with targeted campaigns. My Wishlist’s reminders and revenue reports suggest an emphasis on converting wishlist activity into purchases via email nudges.

What to verify before install:

• Does analytics data export to CSV or integrate with Google Analytics/BI tools?
• Are segments available (e.g., customers who saved product X but didn’t purchase within 30 days)?

Merchants serious about using wishlist data for retention and personalization should request specifics from each developer or test in a free trial.

Reminders, Notifications, and Email Flow

Stensiled’s description does not explicitly list reminder emails or automated notifications, although it lists "Email Notifications" in one of the copied snippets earlier — that snippet seems to belong to My Wishlist. Given the supplied data, My Wishlist explicitly includes unlimited reminder emails and email sharing flows, which are core to converting saved items into orders.

Reminders are a high-impact feature when combined with urgency signals (low stock, price drops) and personalization (including saved-item images). My Wishlist can be more directly effective for merchants relying on email-based retargeting.

Practical takeaway:

• For automated email reminders tied to wishlist items, My Wishlist appears to have an advantage.
• If Stensiled lacks built-in reminders, merchants will need to pair it with an email platform and custom triggers.

Integrations and Tech Compatibility

Both apps are categorized under wishlist apps, but their listed integrations are not provided in the supplied data. This is a common blindspot for smaller or newer apps.

Points to confirm with each developer:

• Does the wishlist support Shopify customer accounts and cross-device syncing for logged-in customers?
• Is there integration with popular email providers (Klaviyo, Omnisend) for advanced segmentation and triggered flows?
• Can wishlist data be passed to analytics platforms or exported for use in custom marketing campaigns?

Merchants that rely on automation and personalization should prioritize apps that integrate with their existing stack or offer webhooks/API access for custom workflows.

Pricing & Value

Stensiled Wishlist pricing

• Basic Plan: Free — includes code-free setup, wishlist analytics, custom icons, save for later, and tracking with time range option.
• Advance Plan: $9.99 / month — appears to include the same features (code-free setup, wishlist analytics, custom icons, save for later, and tracking with time-range option). No further premium features are documented.

Stensiled’s free tier is attractive for stores that want to test wishlist behavior before committing to paid tools. The $9.99 monthly plan is a low-cost increment if merchants need support or additional configuration.

Value considerations:

• The free plan reduces risk for small merchants.
• The paid plan is modest, but the actual incremental features beyond the free plan are not clear from the supplied description — merchants should confirm what added support or features justify the subscription.

My Wishlist pricing

• Standard Plan: $3.99 / month — Save unlimited items, share wishlist via email, get wishlist/product reports, unlimited reminder emails, revenue report.

My Wishlist’s single $3.99 plan is a very low monthly cost for merchants who want sharing and email reminders turned on without complex setup.

Value considerations:

• Low monthly fee and features oriented toward conversion make this high value for stores that want sharing and reminders.
• Merchants should confirm limits like email sending thresholds, deliverability, and support levels.

Comparing value for money

Both apps sit at the low end of the price spectrum. The question of value depends on the merchant’s priorities.

Choose Stensiled if:

• The free tier’s analytics and custom icons are valuable enough to start without cost.
• The merchant wants time-range activity filters and is comfortable layering on other apps for reminders or advanced integrations.

Choose My Wishlist if:

• Unlimited saves, email sharing, and automated reminders are core requirements.
• The merchant wants a low-cost, conversion-focused wishlist that pushes customers back to purchase.

Neither option on its own addresses loyalty, referrals, or reviews. For merchants aiming to increase lifetime value and reduce churn, a single wishlist app may not be sufficient; stacking multiple single-purpose apps can add monthly costs, create integration work, and create data silos.

Support and Documentation

Stensiled: With 0 reviews and a 0 rating, public feedback is absent, which makes it harder to judge support responsiveness or product stability. The presence of a free plan suggests low friction for trying the app, but merchants should probe response times, available documentation, and support channels before relying on it for large-scale operations.

My Wishlist: With 1 review and a 5.0 rating, the app has at least some user feedback. That single positive review cannot stand in place of broad evidence, but it suggests the app delivers on its modest promises for at least one merchant. Merchants should check the app listing for support options, response SLA, and developer reputation.

What to ask both developers:

• Is support included in the listed price?
• What hours and channels are available (email, chat, phone)?
• Are installation and customization services available, and what do they cost?

User Experience and Merchant Admin

Merchant admin experience is a key differentiator for wishlist apps because teams often need simple access to wishlist reports, the ability to export data, and clear configuration screens.

Stensiled’s emphasis on analytics and time-range filters implies an admin dashboard designed for insights. My Wishlist’s reports and revenue reports imply merchant-focused reporting as well, but the difference comes down to depth and usability.

Critical admin features to evaluate during trial:

• Dashboard clarity and ease of finding top saved products.
• Export capability and scheduled reports.
• Easy editing of button icons and placement without code.
• Ability to test flows in development and production environments.

Security, Compliance, and Data Ownership

Neither app’s supplied description includes explicit statements about data ownership, retention, or security practices. These are important for stores with customer data obligations and privacy concerns.

Merchants should verify:

• How wishlist data is stored and for how long.
• Whether wishlist emails comply with local email and privacy regulations.
• Export options and the ability to delete data on request.

Use Cases and Merchant Profiles

To make the comparison actionable, these are typical merchant profiles and which app suits them better.

Merchant focused on simple wishlist tracking and visual brand consistency:

• Stensiled fits the profile because of custom icon options and analytics to track saved-item behavior.

Merchant focused on social sharing or gifting and email-driven conversions:

• My Wishlist fits the profile thanks to unlimited saved items, sharing via email, reminder emails, and revenue reports.

Merchant focused on long-term retention and increasing customer lifetime value:

• Neither app on its own offers loyalty programs, referral mechanics, review collection, or VIP tiers. For those outcomes, consider a multi-feature retention platform to consolidate tools and data.

Implementation Considerations

Installation and setup

Both apps advertise code-free setup on their listings, but the real-world experience can differ.

Key configuration steps to check:

• How the wishlist button is inserted into product templates and collection pages.
• Whether it conflicts with theme customizations or page builders (Pagefly, GemPages, etc.).
• How customer accounts are linked to saved items (cookies vs. account-based).

Merchants using headless setups or heavy theme customizations should ask about API access, webhooks, and compatibility with page builders.

A/B testing and measuring impact

Wishlist features should be tested to quantify impact on conversion.

Suggested test metrics:

• Click-through rate from wishlist to product page.
• Conversion rate for customers who used the wishlist vs. those who did not.
• Average order value (AOV) increase for wishlist-driven purchases.
• Repeat purchase rate for customers who engage with reminders.

Confirm that the app delivers the tracking hooks or exports needed to run these tests.

Operational considerations

Admins will want to know how many emails/reminders can be sent, whether reminders are templated, and whether they can be personalized with product images and discounts. Also, confirm whether the apps throttle emails or require integration with an email provider for high-volume sending.

Strengths and Weaknesses Summary

Stensiled Wishlist

Strengths:

• Free starter plan reduces adoption friction.
• Focus on analytics and time-range filtering gives merchants insight into wishlist behavior.
• Custom icon options allow for better UI integration.

Weaknesses:

• No public reviews to verify performance and support.
• Unclear whether reminders and sharing are built in or need supplementary tools.
• Limited public documentation about integrations and export capabilities.

Best for:

• Merchants testing wishlist behavior and prioritizing analytics with minimal up-front cost.

My Wishlist

Strengths:

• Low-cost paid plan that includes unlimited saves.
• Sharing via email and unlimited reminder emails geared toward conversion.
• Revenue reporting connects wishlist activity to sales.

Weaknesses:

• Very small public footprint (1 review), limiting confidence in long-term reliability.
• May offer limited customization or integrations compared with larger platforms.

Best for:

• Merchants focused on email-driven conversion tactics and simple wishlist sharing.

Pricing Comparison (Value Lens)

When looking at subscriptions, tallying dollar-for-dollar and considering the cost of adding complementary tools is critical.

• Stensiled: Free or $9.99/month. If the free plan delivers usable analytics, merchants pay nothing to experiment. The paid plan is still affordable but unclear on incremental benefits.
• My Wishlist: $3.99/month. Offers sharing and reminder emails at a low price.

At face value, both apps are inexpensive. However, consider the hidden cost of stacking apps:

• If a merchant needs reminders, loyalty, and review collection, adding three or four single-purpose apps may cost more and create integration complexity than a single integrated platform that bundles those tools.

This is where consolidating features can yield better value for money as scale increases.

The Alternative: Solving App Fatigue with an All-in-One Platform

As merchants add features to the store, each new app increases maintenance overhead, possible theme conflicts, separate billing lines, and fragmented customer data. This accumulation is commonly referred to as app fatigue.

App fatigue manifests as:

• Multiple vendor relationships to manage.
• Duplication of features (e.g., two different email senders or two separate analytics dashboards).
• Fragmented customer profiles that make personalized marketing more difficult.
• Cumulative monthly costs that are harder to justify as the store scales.

An all-in-one platform that bundles wishlist features with retention tools solves those friction points by centralizing data and workflows.

Growave’s approach reinforces this idea through a "More Growth, Less Stack" philosophy: provide wishlist functionality alongside loyalty, referral campaigns, reviews & UGC, and VIP tiers so merchants can reduce the number of installed apps while expanding retention capability.

Key advantages of consolidation:

• Unified customer profiles: wishlist actions, loyalty points, referral activity, and review submissions are tracked in one place, enabling richer segmentation and more relevant campaigns.
• Reduced integration work: fewer app-to-app connectors and less theme customization.
• Simpler billing and vendor management: a single vendor relationship and fewer monthly charges.
• Faster time to value: pre-built integrations and combined workflows (e.g., trigger a loyalty reward when a wishlist converts).

Explore consolidated options to:

• Consolidate retention features into one plan that grows with the business.
• Ensure wishlist data feeds into loyalty and email campaigns without manual exports.
• Centralize reporting so teams can attribute revenue to individual tactics.

Growave’s product suite is designed to address these gaps. It combines wishlist capabilities with loyalty and rewards, referrals, reviews & UGC, and VIP tiers to create a single platform for retention.

• For merchants who want to build loyalty and rewards that drive repeat purchases, having wishlist behavior tied directly to points and rewards makes it easier to incentivize repeat buying.
• For brands that rely on product social proof, Growave helps collect and showcase authentic reviews alongside wishlist data so shoppers see both saved interest and social validation in one journey.

Growave’s publicly listed data shows broad adoption and strong merchant sentiment, with a rating of 4.8 and 1,197 reviews—evidence of scale and ongoing development. For merchants with growth goals, that level of traction can provide confidence in product stability, roadmap, and support.

Practical examples of integrated value:

• A customer saves an item to their wishlist, then receives a tailored reminder that ties into the store’s loyalty currency. The combination of a time-limited discount and loyalty points can increase conversion rates more effectively than a reminder email alone.
• Wishlist items feed into VIP tier qualification logic so highly engaged browsers who regularly save items can graduate to targeted VIP offers.
• When a wishlist item is reviewed positively after purchase, that user-generated content can be pushed into product pages, reinforcing social proof for other shoppers.

To see practical merchant stories and how brands use an integrated retention suite to scale, review curated examples of customer stories from brands scaling retention.

Operational compatibility matters as stores grow. Growave is built for larger and more complex stores, offering solutions for Shopify Plus and integrations with checkout flows, page builders, and major email providers. For merchants planning to scale, that ecosystem compatibility reduces migration headaches.

Merchants who want to evaluate Growave’s fit in their stack can compare options and pricing to understand whether consolidation yields better value for money than maintaining multiple single-purpose apps. Review the pricing tiers to match expected order volume and feature needs: visit the Growave pricing page to compare plans and limits and to check which plan maps to the merchant’s growth stage.

Merchants with advanced needs can also assess integration specifics and request a tailored onboarding plan through a demo. For a hands-on walkthrough, merchants can book a demo and see how wishlist behavior integrates with loyalty, referrals, and reviews.

Contextual links to help analyze consolidation:

• Compare plan features and order limits to ensure consolidation reduces total monthly cost versus multiple single-purpose apps by visiting the Growave pricing overview and plan comparison to match feature needs.
• Confirm compatibility with existing tools and enterprise needs by reviewing the Growave Shopify App Store listing and supported integrations.

Repeated references to the pricing and app store pages help merchants quickly determine which consolidation option aligns with store scale and budget:

• Consider evaluating the pricing and included features to determine whether unifying wishlist, loyalty, and reviews into one tool reduces monthly costs and administrative overhead.
• Install or evaluate the platform directly via the Shopify App Store to test how the wishlist integrates with current themes and checkout flows.

Growave integrates wishlist capability into a larger retention strategy, supporting merchants who want to move beyond single-feature apps like Stensiled Wishlist or My Wishlist. By consolidating features, merchants can reduce the number of apps they manage while unlocking more sophisticated campaigns that drive repeat purchases and higher lifetime value.

Migration and Next Steps

For merchants currently using or considering Stensiled or My Wishlist, these migration steps clarify the path to consolidation or hybrid use.

Checklist before switching or consolidating:

• Export existing wishlist data and customer lists to ensure no loss of saved items.
• Map event names and key data points (saved item ID, save timestamp, customer email) to the consolidated platform.
• Test reminders and email templates in a sandbox environment to verify deliverability and personalization tokens.
• Validate theme integration: confirm widget placement and visual consistency across pages.
• Run a small live test to validate conversion lift before fully switching.

If consolidation looks promising, evaluate the total cost of ownership:

• Compare current monthly spend across all single-purpose apps to the consolidated platform’s plan that provides equivalent features.
• Factor in development and maintenance time saved by eliminating redundant integrations.

To evaluate Growave specifically, merchants can see pricing options and compare included features on the Growave pricing page to confirm plan fit. For a hands-on walkthrough and tailored cost-benefit analysis, merchants can book a demo.

Conclusion

For merchants choosing between Stensiled Wishlist and My Wishlist, the decision comes down to immediate priorities: Stensiled is a good option for merchants who want analytics-focused wishlist behavior with a free entry point and UI customization, while My Wishlist is a low-cost choice for merchants who prioritize unlimited saves, email sharing, and reminder emails.

Neither Stensiled nor My Wishlist offers the full spectrum of retention tools—such as loyalty programs, referrals, VIP tiers, and review workflows—that many growing stores need to drive repeat purchases and increase lifetime value. App fatigue and tool sprawl are real operational costs; consolidating wishlist capabilities into a broader retention stack can reduce those costs while enabling more sophisticated campaigns.

Growave presents a consolidated alternative aligned with a "More Growth, Less Stack" philosophy, bundling wishlist features with loyalty, referrals, and reviews so merchants can centralize customer data and reduce the number of apps to manage. Merchants considering consolidation should review plan features and order limits on the Growave pricing page, evaluate how wishlist interactions map into loyalty and referral flows, and test the platform in a controlled environment. Merchants can also install the app via the Shopify App Store to validate theme compatibility and initial setup.

Start a 14-day free trial to explore how a unified retention stack accelerates growth and reduces the need for multiple single-purpose apps. Visit the Growave pricing page to choose the plan that matches store scale and feature needs.

FAQ

What are the main differences between Stensiled Wishlist and My Wishlist?

• Stensiled focuses on analytics, custom icons, and save-for-later behavior with a free plan available. My Wishlist emphasizes unlimited saved items, email sharing, and automated reminder emails at a low monthly cost. The right choice depends on whether analytics or email conversion is the priority.

Which app is better for driving conversions through reminders?

• My Wishlist includes unlimited reminder emails and revenue reporting that ties wishlist activity to sales, making it the stronger pick for email-driven conversions. Confirm deliverability and personalization options before committing.

Are there integration or scalability concerns with either app?

• Both apps lack extensive public review footprints, and explicit integration lists aren’t provided in the supplied data. Merchants should verify compatibility with customer accounts, email providers (Klaviyo, Omnisend), and any page builders in use. For scale and enterprise-level needs, platforms built for Shopify Plus and broad integrations may offer fewer migration risks.

How does an all-in-one platform compare to specialized apps?

• An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews into a single system, reducing data fragmentation, vendor overhead, and integration work. This can deliver better value for money as the business scales and enable richer, cross-feature campaigns (such as rewarding wishlist behavior with loyalty points). To evaluate fit, compare pricing tiers and integration capabilities against current and anticipated feature needs on the Growave pricing page, and consider a demo to see how consolidation would work for the specific store.