Okendo: Reviews & Loyalty vs. Kivly ‑ Fidelización Comparison

Introduction

Selecting the right applications to power a Shopify store often involves a trade-off between specialized functionality and operational simplicity. Merchants frequently find themselves choosing between apps that offer a wide array of engagement tools and those that focus on a specific, niche technology to solve a single problem. As a store scales, the management of these tools becomes a central part of the growth strategy, impacting everything from site speed to the consistency of the customer experience.

Short answer: Okendo: Reviews & Loyalty is a multi-feature platform focused on building community through reviews, surveys, and quizzes, while Kivly ‑ Fidelización is a specialized loyalty tool centered on mobile wallet integration. For brands seeking a broad engagement suite, Okendo offers more variety, whereas Kivly provides a streamlined path for businesses prioritizing mobile-first digital passes. Integrated solutions often provide a more sustainable path by reducing the technical debt associated with managing multiple disconnected tools.

This comparison provides a feature-by-feature analysis of Okendo: Reviews & Loyalty and Kivly ‑ Fidelización. By examining their core workflows, pricing structures, and integration capabilities, merchants can determine which application aligns with their current operational maturity and long-term retention goals.

Okendo: Reviews & Loyalty vs. Kivly ‑ Fidelización: At a Glance

The following table summarizes the primary characteristics of both applications based on available data.

Core Functionality and Primary Workflows

Understanding how each tool operates daily is essential for assessing its impact on a merchant's workflow. Okendo and Kivly take fundamentally different approaches to customer engagement, with one focusing on content generation and the other on mobile convenience.

The Okendo Approach: Building a Community Ecosystem

Okendo: Reviews & Loyalty positions itself as a "community marketing" platform. This means its primary goal is to facilitate a two-way conversation between the brand and the customer. The workflow is built around five connected applications: Reviews, Loyalty, Surveys, Quizzes, and Referrals.

The review collection process in Okendo is highly automated. It uses AI-enabled displays and smart forms to capture more than just text. Merchants can collect photos, videos, and specific customer attributes (like fit, age, or skin type), which helps prospective buyers make informed decisions. The addition of quizzes and surveys allows brands to collect zero-party data directly from shoppers. This data can then be used to personalize marketing efforts in other channels, such as email or SMS.

The loyalty component of Okendo is designed to reward these community-building actions. Customers do not just earn points for purchases; they can be rewarded for leaving high-quality reviews or completing a product recommendation quiz. This creates a feedback loop where engagement leads to rewards, and rewards lead to further engagement.

The Kivly Approach: Mobile-First Loyalty Passes

Kivly ‑ Fidelización focuses on a specific modern convenience: the digital wallet. Instead of relying on web-based widgets or customer account pages, Kivly enables merchants to issue loyalty cards directly to a customer's Apple Wallet or Google Wallet.

The workflow for Kivly is centered on simplicity. Once a merchant configures the rewards in the dashboard, customers can download a digital pass. This pass serves as a persistent connection to the brand on the customer’s smartphone. Because it lives in the mobile wallet, the merchant can send push notifications directly to the device without requiring the customer to have a dedicated brand app installed.

This approach is particularly effective for businesses that also have a physical presence or those whose customers are predominantly mobile users. The system tracks points for purchases and offers automatic rewards, but it lacks the broader marketing tools found in Okendo, such as review management or customer quizzes.

Comparison of Key Features

When evaluating these tools, it is necessary to look at how they handle specific retention tasks. While there is some overlap in the loyalty category, their execution styles differ significantly.

Loyalty and Reward Mechanics

In Okendo, loyalty is part of a broader suite. It supports points-based systems, VIP tiers, and store credit. The strength of this system is its integration with Okendo’s other tools. For instance, a merchant can set up a rule where a customer earns 500 points for a video review but only 100 points for a text-only review. This encourages the creation of high-value user-generated content (UGC).

Kivly ‑ Fidelización keeps the loyalty mechanics simple. It offers points for purchases and exclusive discounts. The primary differentiator is the "pass" system. Because the pass is always in the user's pocket, the "reward" feels more like a physical membership card. Kivly also emphasizes "automatic rewards for frequent customers," aiming to reduce the friction of redeeming points at the checkout.

Review Management and Social Proof

This is where the two apps diverge most sharply. Okendo is a heavy-duty reviews tool. It includes features like AI review summaries, which help customers quickly understand the sentiment of hundreds of reviews. It also handles Google SEO snippets, ensuring that star ratings appear in search results, and integrates with platforms like TikTok Shop and Walmart.

Kivly ‑ Fidelización does not offer review management features. Merchants using Kivly would need a separate application to handle social proof, product ratings, and UGC collection. This is a critical consideration for brands that rely on reviews to drive conversion rates.

Customer Engagement Beyond Loyalty

Okendo provides several tools for engagement that Kivly does not attempt to cover. These include:

• Product Recommendation Quizzes: Helping customers find the right product while collecting data on their preferences.
• Dynamic Surveys and Polls: Gathering feedback on new product launches or site experiences.
• Referral Programs: Incentivizing customers to bring friends to the store.

Kivly’s engagement is limited to the mobile wallet experience. Its main tool for ongoing communication is push notifications. While push notifications are a powerful way to cut through the noise of a crowded email inbox, they are a singular communication channel compared to Okendo’s multi-touchpoint approach.

Customization and Brand Control

A merchant’s ability to align an app's appearance with their brand identity is vital for maintaining a professional storefront.

Okendo Customization

Okendo offers significant control over the look and feel of its widgets. For brands on higher-tier plans, an advanced CSS editor is available, allowing for deep customization of review displays and loyalty pages. This level of control ensures that the community marketing tools feel like a native part of the website rather than a third-party add-on.

Kivly Customization

Kivly’s customization is focused on the digital pass and the dashboard. Merchants can configure rewards and monitor usage, but since the end-user experience is largely dictated by the standards of Apple Wallet and Google Wallet, there is less room for radical design changes. This is actually a benefit for some, as it ensures the passes look and function exactly as customers expect within their phone's native ecosystem. On its "Scale" plan, Kivly also offers a custom domain, which adds a layer of professionalism to the management side of the loyalty program.

Pricing Structure and Total Cost of Ownership

The financial investment required for each app depends on the volume of orders and the depth of features needed.

Okendo Pricing Tiers

Okendo uses a tiered pricing model based on monthly order volume:

• Free: This plan is suitable for very small stores (up to 50 orders/month) and includes basic review request emails and displays.
• Essential ($19/month): Increases the limit to 200 orders/month but offers the same features as the Free plan.
• Growth ($119/month): Covers up to 1,500 orders and introduces advanced AI features, TikTok Shop integration, and a Q&A widget.
• Power ($299/month): Targeted at larger brands (up to 3,500 orders), adding advanced CSS editing, SMS integrations, and managed onboarding.

For a merchant with 1,000 orders a month, Okendo would cost $119 per month. If that merchant also wants advanced loyalty features and referral programs, they are getting five apps in one, which might justify the cost.

Kivly Pricing Tiers

Kivly is priced based on the number of customers and wallet passes:

• Starter ($29/month): Supports up to 1,000 customers and 1,000 wallet passes. It includes real-time metrics and 3,000 push notifications.
• Growth ($49/month): Increases capacity to 5,000 customers and passes, adding AI-powered promotions and 24/7 support.
• Scale ($99/month): Provides unlimited customers, passes, and notifications, plus a custom domain.

Kivly is generally more affordable for stores that have a large number of orders but a smaller, highly loyal customer base. However, because it lacks reviews and referrals, the total cost of ownership might increase if the merchant has to pay for additional apps to fill those gaps.

Integrations and Ecosystem Fit

The value of a Shopify app is often measured by how well it "plays" with the rest of the tech stack.

Okendo's "Works With" List

Okendo has a robust list of integrations, reflecting its position as a platform for larger brands. It works with:

• Marketing Automation: Klaviyo, Postscript.
• Customer Support: Gorgias.
• Social Media: Meta, TikTok, Google.
• Operational Tools: Shopify Flow, Shopify POS.
• Sales Channels: Walmart, TikTok Shop, Shop app.

These integrations allow data to flow seamlessly between the review/loyalty platform and the merchant's email marketing or helpdesk software.

Kivly's "Works With" List

Kivly has a much more focused integration list:

• Mobile Wallets: Google Wallet, Apple Wallet.
• Storefront: Checkout, Shopify POS, Customer accounts.

Kivly’s primary goal is to bridge the gap between the online store and the customer’s mobile device. Its integration with Shopify POS suggests it is a strong contender for "bricks and clicks" retailers who want to offer a unified loyalty experience across physical and digital storefronts.

Performance and Operational Overhead

Every app added to a Shopify store carries a hidden cost: operational overhead. This includes the time spent managing the app, the impact on site loading speeds, and the complexity of training staff.

Okendo, being a 5-in-1 platform, aims to reduce overhead by centralizing five different marketing functions into one dashboard. However, because the tool is so feature-rich, the initial setup and ongoing optimization can be complex. High-growth brands may need a dedicated team member to manage the various campaigns, review moderation, and quiz logic.

Kivly is a "set it and forget it" type of tool. Its simplicity means it requires very little maintenance once the rewards and passes are configured. The operational overhead is low, but the potential for high-impact marketing is also more limited compared to a full-featured community platform.

Analyzing Credibility and Support

When choosing an app, merchants often look at reviews and ratings as a proxy for reliability.

Okendo has a 4.9-star rating, based on the provided data. Although only one review is noted in this specific dataset, the developer's claim that over 18,000 brands use the tool suggests a high level of market trust. They also offer 24/7 customer support and strategy guidance, which is critical for brands managing complex loyalty and review workflows.

Kivly ‑ Fidelización has a 0 rating and 0 reviews in the provided data. This indicates it may be a newer entry to the Shopify App Store or a niche tool with a smaller user base. While they offer 24/7 support on their higher-tier plans, the lack of public feedback means merchants should conduct their own thorough testing during a trial period.

Best-For Scenarios

Choosing between these two depends on the specific goals of the business.

When to Choose Okendo: Reviews & Loyalty

• The brand prioritizes user-generated content and needs a sophisticated way to collect and display reviews.
• There is a desire to use customer data (from quizzes and surveys) to drive personalized marketing.
• The business is scaling quickly and wants a unified platform to manage reviews, loyalty, and referrals in one place.
• The merchant has the budget to invest in a premium tool with AI capabilities.

When to Choose Kivly ‑ Fidelización

• The brand has a loyal, mobile-first customer base that uses Apple or Google Wallet.
• The business operates both online and in physical locations (using Shopify POS) and wants a simple, digital loyalty card.
• There is no immediate need for integrated reviews, quizzes, or referrals.
• The merchant prefers a simple, low-maintenance tool focused solely on mobile loyalty passes.

The Alternative: Solving App Fatigue with an All-in-One Platform

While specialized tools like Kivly or comprehensive platforms like Okendo offer valuable features, many merchants eventually face a challenge known as "app fatigue." This occurs when a store's tech stack becomes a fragmented collection of single-function apps. Each new app adds a monthly subscription, another dashboard to learn, a potential slowdown for site performance, and a new silo where customer data is trapped.

When a merchant uses one app for reviews, another for loyalty, and a third for wishlists, they lose the ability to see a unified view of the customer. A customer might be a "VIP" in the loyalty app but a "dissatisfied reviewer" in the reviews app, and the two systems have no way of talking to each other. This fragmentation makes it difficult to execute sophisticated retention strategies.

Growave addresses this by following a "More Growth, Less Stack" philosophy. Instead of being a collection of separate tools, it is a single, integrated retention platform. By combining loyalty points and rewards designed to lift repeat purchases with reviews, wishlists, and referrals, it ensures that all customer data lives in one place. This integration allows for a much smoother customer experience. For example, a customer can earn points for their birthday, use those points to buy a product they had previously saved to their wishlist, and then be automatically prompted to leave a review—all within a single ecosystem.

This approach is particularly beneficial for businesses looking at evaluating feature coverage across plans to find the best value. Consolidating these functions into one platform reduces the total cost of ownership and simplifies the merchant's daily operations. Whether a brand is just starting out or requires capabilities designed for Shopify Plus scaling needs, an all-in-one platform provides the flexibility to grow without the friction of app sprawl.

For brands that want to build a high-trust environment, collecting and showcasing authentic customer reviews is just the beginning. By linking these reviews to VIP tiers and incentives for high-intent customers, merchants can create a powerful incentive structure that rewards long-term loyalty. This holistic view is often missing when using disconnected tools.

When a store reaches a certain level of complexity, they need features aligned with enterprise retention requirements to ensure their site remains fast and their data remains actionable. Using review automation that builds trust at purchase time alongside a robust loyalty program creates a seamless journey that keeps shoppers coming back.

If consolidating tools is a priority, start by planning retention spend without app sprawl surprises. By moving away from a "tapestry" of disparate apps and toward a unified platform, merchants can focus more on their brand and less on managing their software stack.

Conclusion

For merchants choosing between Okendo: Reviews & Loyalty and Kivly ‑ Fidelización, the decision comes down to the desired breadth of the retention strategy and the preferred channel for customer interaction. Okendo is a powerful choice for brands that want to leverage community, AI, and a variety of engagement tools like quizzes and surveys. It is built for stores that view reviews and loyalty as a unified marketing effort. Kivly, on the other hand, is a specialized solution for those who believe the future of loyalty lies in the convenience of the mobile wallet.

However, as a business grows, the limitations of niche or disconnected tools often become apparent. Managing multiple subscriptions and disparate data sets can slow down operational efficiency. This is why many brands eventually look toward an integrated approach. By verifying compatibility details in the official app listing, merchants can see how a unified platform handles the entire customer lifecycle—from the first wishlist save to the tenth loyalty reward redemption—without the need for multiple, conflicting applications.

The goal of any retention strategy is to increase customer lifetime value while keeping costs manageable. While Okendo and Kivly serve specific needs, a platform that consolidates these functions often provides the most sustainable path for long-term growth. This unified approach reduces technical debt, improves site performance, and provides a clearer picture of customer behavior.

To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

Does Okendo include a wishlist feature?

Based on the provided data, Okendo: Reviews & Loyalty focuses on five core apps: Reviews, Loyalty, Surveys, Quizzes, and Referrals. It does not explicitly list a wishlist feature in its primary toolkit. Merchants requiring a wishlist would typically need to integrate an additional application.

Can Kivly ‑ Fidelización be used for physical stores?

Yes, Kivly ‑ Fidelización works with Shopify POS. Because it utilizes Apple Wallet and Google Wallet passes, it is well-suited for omni-channel retailers. Customers can show their digital loyalty card at a physical checkout to earn points or redeem rewards, just as they would when shopping online.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform combines several retention tools—such as loyalty, reviews, referrals, and wishlists—into a single interface. The main advantage is the reduction in "tool sprawl," leading to lower costs, better site performance, and synchronized data. Specialized apps may offer deeper functionality in one specific area (like Kivly’s focus on mobile wallets), but they require more effort to integrate and manage alongside other tools.

Is Okendo suitable for a store with low order volume?

Okendo offers a Free plan for stores with up to 50 orders per month and an Essential plan for up to 200 orders. This makes it accessible for smaller stores. However, the most advanced features, such as AI-driven summaries and TikTok Shop integrations, are reserved for the Growth and Power plans, which carry a higher monthly cost.

Does Kivly support review collection?

No, Kivly ‑ Fidelización is strictly a loyalty and rewards application focused on digital wallet passes. It does not have the functionality to collect, moderate, or display product reviews. Merchants using Kivly would need to look elsewhere for a solution to manage social proof and customer feedback. scanning reviews to understand real-world adoption can help merchants understand how other integrated platforms handle both reviews and loyalty simultaneously.