Mst: Wishlist + Marketing flow vs. Stylaquin: An In-Depth Comparison

Introduction

Choosing the right set of Shopify apps can make or break customer retention and long-term revenue growth. Merchants face a crowded market where dozens of apps claim to improve engagement with overlapping features. A clear analysis of functionality, integrations, pricing, and likely outcomes helps merchants decide what to install — and whether a single-purpose app is the right long-term strategy.

Short answer: Mst: Wishlist + Marketing Flow is a compact, budget-friendly wishlist tool with high user ratings (150 reviews, 4.7) and straightforward functionality for stores that need a no-frills wishlist experience. Stylaquin delivers a more visual, discovery-driven shopping experience aimed at fashion and lifestyle stores (3 reviews, 5.0) with look-book and idea-board mechanics, but at a substantially higher monthly cost. For merchants looking to reduce tool sprawl and capture multiple retention levers from one platform, a unified suite can deliver better long-term value.

This article’s purpose is to provide a feature-by-feature, outcome-focused comparison of Mst: Wishlist + Marketing Flow and Stylaquin so merchants can match capabilities to business goals. The comparison covers core features, customization, integrations, pricing and ROI considerations, implementation complexity, and recommendations for typical merchant profiles. After the comparison, an alternative approach is discussed: consolidating retention tools under a single platform to reduce complexity and increase lifetime value.

Mst: Wishlist + Marketing flow vs. Stylaquin: At a Glance

Feature-by-Feature Comparison

Core Wishlist Functionality

Mst: Wishlist + Marketing Flow

Mst focuses on offering a robust, traditional wishlist experience. It supports multiple wishlists per customer, guest wishlists, and no hard limits on item count or customer count. The wishlist UI is fully customizable through Liquid templates, HTML and CSS, which is useful for merchants who want tight design control.

Key strengths:

• Multiple wishlists per customer and guest wishlist support.
• Price-drop and back-in-stock alerts delivered by email, SMS, and push.
• No limits on wishlist items or users.
• API and headless theme support for advanced implementations.

Practical outcome: Merchants get a full-featured wishlist that can trigger lifecycle messages (e.g., back-in-stock reminders) and integrate with existing marketing flows.

Stylaquin

Stylaquin positions itself as a wishlist plus discovery engine. In addition to basic wishlist saving, it adds a visual Look Book and personal Idea Board that encourage exploration, curation, and longer session times.

Key strengths:

• Visual discovery tools designed to increase time on site and product exploration.
• Idea Board functionality that encourages personal curation and sharing.
• Designed to boost repeat visits via a more entertaining browsing experience.

Practical outcome: Stores that rely heavily on visual discovery (fashion, home decor) can use Stylaquin to keep customers exploring and returning.

Comparison takeaway: If the primary need is a straightforward wishlist with strong alerting and email/SMS triggers, Mst delivers a full suite at a minimal cost. If the goal is to transform the browsing experience and increase organic engagement metrics, Stylaquin offers a differentiated, visual approach.

Notifications, Alerts, and Re-Engagement

Mst: Wishlist + Marketing Flow

Mst includes built-in Price Drop and Back In Stock alerts via multiple channels (email, SMS, push). It also lists compatibility with marketing platforms like Klaviyo, which enables advanced segmentation and automated lifecycle flows based on wishlist events.

Why it matters: Alerts tied to wishlists can convert high-intent dormant visitors into buyers. Native support for multiple channels and marketing platforms amplifies re-engagement options.

Stylaquin

Stylaquin’s value proposition focuses more on on-site engagement rather than outbound alerts. The nature of a Look Book and Idea Board is to create reasons for return visits, which supports organic retention and SEO through longer sessions.

Why it matters: Stylaquin’s approach leans toward behavioral change on-site (stickiness and discovery) rather than explicit outbound re-engagement. This will convert differently: fewer direct opt-in triggered purchases but potentially broader uplift in average session duration and organic return rates.

Comparison takeaway: Mst is stronger for conversion-oriented outbound re-engagement. Stylaquin is stronger for on-site discovery and session-driven SEO benefits.

Customization and Theme Integration

Mst: Wishlist + Marketing Flow

Mst advertises full customization via Liquid templates, HTML, and CSS, and supports API and headless setups. That level of flexibility suits merchants that need the wishlist to blend seamlessly with brand UX or want to embed wishlist events into bespoke frontends.

Practical implications:

• Designers and developers can fully customize the wishlist experience.
• Headless storefronts are supported via API, which is important for complex setups.

Stylaquin

Stylaquin claims it works without theme changes, suggesting plug-and-play installation with minimal developer involvement. The product’s visual components are intended to integrate into the store’s browsing experience without heavy customization.

Practical implications:

• Faster time to value for merchants who don’t want to modify themes.
• Less flexibility for radical design changes; better for stores that accept the default visual treatment.

Comparison takeaway: Mst is better for merchants that require deep theming and headless support. Stylaquin is easier to set up for brands that want an out-of-the-box visual layer.

Integrations and Ecosystem Compatibility

Mst: Wishlist + Marketing Flow

Mst lists integrations or compatibility with:

• Klaviyo (email and SMS marketing)
• Shopify Flow
• PushOwl and Brevo (push and email)
• Mobile app builders like Apploy
• API and headless support

Why this matters: Integration with Klaviyo and Shopify Flow allows wishlist events to feed into existing automation and personalization workflows, enabling targeted campaigns that can lift conversion rates and average order value.

Stylaquin

Stylaquin’s public listing does not detail integrations in the same way. The app emphasizes working without theme changes, implying it is designed to be minimally invasive. Lack of clearly documented integrations could limit merchants that rely on a sophisticated martech stack.

Why this matters: Merchants with established email automation or CDP setups need clear integration paths. If Stylaquin does not easily surface wishlist events into platforms like Klaviyo, merchants may miss opportunities for targeted reactivation.

Comparison takeaway: Mst provides clearer integration points for marketers seeking to automate wishlist-based messaging. Stylaquin’s integration story is less explicit and should be validated with the developer before purchase.

Pricing & Value

Mst: Wishlist + Marketing Flow

Mst’s public pricing shows a single monthly plan at $2/month with all features included and no limits on wishlist size or number of customers. For merchants wanting a low-cost, feature-complete wishlist, this represents strong value for money.

Value considerations:

• Extremely low entry cost with complete feature access.
• Low ongoing cost reduces friction for testing wishlist strategies.

Stylaquin

Stylaquin’s pricing is tiered:

• Basic: $29/month + 5% commission on extra sales (uses the app to generate).
• Shopify: $49/month + 5% success commission.
• Advanced: $99/month + 5% commission on new revenue.
• Shopify Plus: $199/month + 5% commission on extra sales.

Value considerations:

• Higher monthly fees reflect a differentiated experience rather than pure wishlist functionality.
• The commission-based model ties cost to incremental sales driven by the app — which may be beneficial if the app demonstrably drives new revenue.
• For stores with low incremental revenue or narrow margins, the ongoing cost could erode ROI.

Comparison takeaway: Mst is the better value for merchants focused on wishlist and alert triggers with minimal cost. Stylaquin’s model can be worthwhile for brands that can show measurable uplift in revenue from the visual discovery experience, but merchants should model the commission structure carefully.

Implementation Complexity and Time to Value

Mst: Wishlist + Marketing Flow

Mst’s emphasis on full customization requires more front-end work if merchants want a bespoke appearance, but it ships with templates and works out-of-the-box. For stores that want rapid deployment without custom design work, the default setup will likely be acceptable and alerts can be turned on quickly.

Factors affecting implementation:

• Customization demands developer time if Liquid templates are edited.
• Integrations with Klaviyo or Shopify Flow may require mapping events to workflows.

Bottom line: Quick to install and low maintenance; customizable for merchants who want to invest developer time.

Stylaquin

Stylaquin aims for minimal friction, promising no theme changes and a plug-and-play look-book layer. That reduces initial setup time and allows marketers to start measuring engagement quickly.

Factors affecting implementation:

• Less developer involvement typically means faster deployment.
• Measuring incremental lift requires analytics setup to isolate the app’s effect on sessions and conversions.

Bottom line: Faster time to value for stores that prioritize visual discovery without developer resources.

Analytics, Measurement, and ROI Tracking

Mst: Wishlist + Marketing Flow

Mst provides wishlist events and alert triggers that can be fed into analytics and email automation. When integrated with platforms like Klaviyo, merchants can create reports linking wishlist activity to purchases and attribute revenue to specific flows.

Practical advantage: The visibility of wishlist events in common analytics or marketing platforms supports granular ROI calculations and targeted personalization.

Stylaquin

Stylaquin’s value is often measured by changes in engagement metrics — session duration, pages per session, repeat visits — and by any measurable uplift in conversions attributable to Look Book interactions. Tracking the app’s impact requires setting up funnels and attribution to isolate behavior driven by the visual features.

Practical advantage: When the Look Book increases organic engagement, the long-term SEO and retention effects can be meaningful, but proving immediate ROI requires careful analytics.

Comparison takeaway: Mst tends to be easier to tie directly to conversions via outbound alerts and integration into marketing platforms. Stylaquin’s benefits are more tied to engagement and brand experience and may require longer measurement windows.

Support, Documentation, and Reliability

Mst: Wishlist + Marketing Flow

Mst has a substantial number of reviews (150) and a high average rating (4.7), which suggests a stable product and satisfactory support for many customers. The app marketplace listing shows integrations and technical capabilities like API/headless support.

What merchants can expect:

• Positive user feedback across many installs.
• Practical support for both merchants and developers, particularly for integration questions.

Stylaquin

Stylaquin has fewer public reviews (3) but a perfect rating (5.0). Low review counts typically indicate a newer app or a niche market. For some merchants this can be a red flag; for others it signals a highly focused product still gaining traction.

What merchants should check:

• Response times for technical and design support.
• Availability of documentation for measuring outcomes and integrating with analytics.

Comparison takeaway: Mst’s larger review base gives more social proof. Stylaquin’s small but positive review set suggests promising product-market fit for specific niches, but merchants should validate support SLAs and references before committing.

Security, Data Ownership, and Compliance

Both apps operate within the Shopify environment and must comply with Shopify’s app policies. Merchants should validate:

• Where wishlist data is stored and how it is exported.
• Whether wishlist events are tracked in a way that respects customer privacy and opt-outs.
• How email/SMS alerts comply with local laws around marketing permissions.

Best practice: Before installing either app, request details from the developer on data residency, exportability, and compliance with GDPR/CCPA if the store has relevant customers.

Use Cases and Merchant Profiles

Best Fit: Mst: Wishlist + Marketing Flow

Mst suits merchants that:

• Need a low-cost wishlist with advanced alerting (price-drop, back-in-stock).
• Use Klaviyo or similar platforms and want wishlist events fed into lifecycle campaigns.
• Have developers willing to customize look-and-feel using Liquid, or don’t need a heavy visual overhaul.
• Want a minimal ongoing cost and predictable budgeting.

Recommended outcome: Increased recovery of interested-but-not-yet-buying visitors via automated alerts, with minimal spend and easy integration into existing marketing flows.

Best Fit: Stylaquin

Stylaquin suits merchants that:

• Sell visually driven products (apparel, accessories, home decor) where discovery is central.
• Want to differentiate the browsing experience to increase session time and organic return visits.
• Are comfortable with a higher monthly cost in exchange for an elevated on-site experience that can drive discovery-led growth.
• Want a plug-and-play solution that works without expensive theme edits.

Recommended outcome: Improved organic engagement, longer sessions, and better product discovery that can increase conversions over time and improve SEO signals.

When Not to Choose Either

• If a merchant requires a broader retention toolkit that includes loyalty, referrals, reviews, VIP tiers, and a wishlist under one roof, adopting multiple single-purpose apps can create maintenance overhead, fragmented data, and extra monthly costs.
• If the merchant wants enterprise-grade tracking and consolidated customer profiles without stitching multiple apps together, a unified platform may be preferable.

Pros and Cons Summary

Mst: Wishlist + Marketing Flow

• Pros:
  • Extremely low monthly price ($2) with all features.
  • Multiple wishlists, guest wishlist, no limits on items.
  • Email/SMS/push alerts and integration compatibility.
  • Customizable through Liquid templates and supports headless.
  • Large review base (150) with high rating (4.7).
• Cons:
  • Focused on wishlist functionality only — additional retention tools require separate apps.
  • Some UI behaviors require developer customization to match complex themes.

Stylaquin

• Pros:
  • Visual Look Book and Idea Board that boost on-site engagement.
  • Designed to increase session length, product discovery, and repeat visits.
  • Works without theme changes — fast deployment.
  • Success-based pricing ties cost to incremental revenue generation.
• Cons:
  • Higher monthly cost and success commission; merchants must validate ROI.
  • Limited public review count (3), making long-term reliability slightly less visible.
  • Integration details are less explicit; may require confirmation for martech connectivity.

Pricing Scenarios — Modeling ROI Quickly

Scenario analysis helps merchants understand how recurring fees and success commissions impact profitability.

• Low-margin, low-traffic store:
  • Mst at $2/month is effectively negligible; any uplift in reactivations from wishlist alerts is net positive.
  • Stylaquin’s $29–$199/month and 5% commission can substantially reduce net margin unless it drives clear, incremental sales.
• Mid-market visual brand:
  • Stylaquin’s differentiated experience may justify $49–$99/month if the app demonstrably increases average order value and repeat visits.
  • Still advisable to run a trial and compare incremental revenue before committing to long-term contracts.
• High-volume store:
  • Stylaquin’s Shopify Plus tier may make sense if the app drives measurable new revenue and the merchant values the curated visual experience.
  • However, managing successful scaling across multiple single-purpose apps can add hidden costs (maintenance, integrations, analytics), which should be compared with an integrated alternative.

Implementation Checklist Before Installing Either App

Merchants should validate the following before installing or paying for either product:

• How wishlist events are exposed to analytics and marketing systems.
• The process for exporting user wishlist data.
• Support response times and available documentation.
• Tests and measurement frameworks to establish incremental revenue attribution.
• Data retention and compliance policies (GDPR/CCPA).

The Alternative: Solving App Fatigue with an All-in-One Platform

The Problem: App Fatigue and Fragmented Data

Many merchants start with a single-purpose app to solve a short-term problem — a wishlist add-on here, a review widget there, a loyalty program elsewhere. Over time, that stack grows, resulting in:

• Multiple monthly subscriptions and overlapping feature costs.
• Fragmented customer data across apps, making unified segmentation and personalization difficult.
• Higher maintenance costs for theme compatibility, app conflicts, and integration mapping.
• A less coherent customer experience: rewards and wishlist behavior may live in different silos.

This is commonly referred to as app fatigue. The direct business impact includes slower decision-making, reduced marketing efficiency, and lower customer lifetime value compared to merchants that consolidate retention tools.

The Alternative Approach: Consolidate Core Retention Tools

A practical alternative is to reduce tool sprawl by adopting an integrated retention platform that combines loyalty, referrals, reviews, wishlists, and VIP tiers. Consolidation reduces complexity and often increases the effectiveness of each retention channel because data is shared natively across modules.

When evaluating consolidation, consider whether the platform:

• Enables centralized data and customer profiles.
• Offers configurable loyalty and rewards to increase repeat purchases.
• Integrates reviews and UGC to boost social proof.
• Supports wishlists that connect to loyalty and lifecycle campaigns.

Growave’s "More Growth, Less Stack" Value Proposition

One example of a consolidated solution follows the "More Growth, Less Stack" philosophy: combine multiple retention levers into a single platform to increase growth without multiplying apps.

Key benefits of this approach:

• Unified customer data model enabling targeted campaigns across loyalty, wishlist, and reviews.
• Reduced development and maintenance overhead compared with piecing together multiple apps.
• Shorter time to value because modules ship pre-integrated.
• Better long-term ROI through higher LTV from combined loyalty and referral mechanics.

Merchants can explore Growave’s plans and pricing to compare consolidated cost versus the sum of multiple single-purpose apps: consolidate retention features. For teams that prefer the Shopify ecosystem, Growave is also available for simple installation: install from the Shopify App Store.

How an Integrated Suite Replaces Multiple Apps

An integrated platform commonly includes these modules:

• Loyalty and Rewards: Points, tiers, and custom reward actions that incentivize repeat purchases and higher AOV.
  • Example benefit: Create gated VIP tiers for high-value customers and tie wishlist behavior into point eligibility to encourage checkout.
  • Merchants can build loyalty and rewards that drive repeat purchases without stitching flows across vendors.
• Reviews & UGC: Collect and showcase authentic reviews to increase conversion and provide social proof.
  • Keeping reviews tied to customer profiles helps identify advocates and target them for referral programs.
  • Merchants can collect and showcase authentic reviews in the same platform that manages loyalty.
• Wishlist: Native wishlist functionality that feeds into loyalty and lifecycle campaigns.
  • Wishlist items can trigger personalized communications, points incentives, and product restock workflows.
• Referrals and VIP Tiers: Built-in referral programs and tiered rewards that compound loyalty gains.

Bringing these pieces together lets merchants convert wishlist intent into measurable loyalty behavior, with data centralized for smarter decisions.

Practical Example: How Consolidation Improves Outcomes

• A customer saves items to a wishlist. The platform automatically:
  • Tracks wishlist activity on the customer profile.
  • Triggers a targeted back-in-stock or price-drop message through integrated email/SMS providers.
  • Awards points for wishlist interactions, encouraging return visits and purchase.
  • Highlights top-rated wishlist products with on-page social proof from native reviews, increasing conversion probability.

This unified flow reduces time to implement and increases the likelihood of conversion because actions and rewards reinforce each other.

Tools to Verify Value Before Switching

Merchants considering consolidation should:

• Compare the total monthly cost of separate apps versus the integrated platform pricing page to calculate breakeven. Check the total against expected improvements in repeat purchase rate and AOV: consolidate retention features.
• Request live demos to see how multiple modules interact in practice. Book a tailored walkthrough to map consolidated flows to business goals: book a personalized demo.
• Examine case studies and customer stories to validate outcomes in similar verticals. Reading brand examples can speed confidence in adoption: customer stories from brands scaling retention.

Merchants can also evaluate adoption speed by installing the app from the Shopify marketplace and testing it on a development theme: install from the Shopify App Store.

Evidence That Integration Works

Integrated platforms often show benefits in three measurable areas:

• Retention: Higher repeat purchase rate through loyalty and referrals.
• Conversion: Improved checkout rates when wishlists, reviews, and rewards are consolidated on product pages.
• Efficiency: Lower engineering time and fewer app conflicts, leading to faster feature launches.

Merchants evaluating options should prioritize platforms that make it straightforward to link wishlist events to rewards and to use reviews as conversion boosters. For concrete feature exploration, compare how loyalty modules and review modules are used together to capture lifecycle value: loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews.

When Consolidation Is Not the Right Move

Consolidation is not an automatic win. Consider staying with specialized apps if:

• The specialized app is delivering exceptional, measurable incremental revenue and cannot be matched by integrated platforms.
• The merchant needs a niche capability that is only available in a dedicated tool and is critical to competitive differentiation.
• The cost model of the integrated platform is not competitive after modeling the specific revenue uplift.

In those cases, carefully document integration points and ensure data flows between vendors are reliable.

Take Action: Compare Consolidated Pricing to Your Current Stack

To make a practical cost decision, list monthly fees for each single-purpose app and compare against a consolidated plan. Account for hidden costs like developer time and integration complexity. Growave’s pricing page provides a clear point of comparison so merchants can evaluate the trade-offs: consolidate retention features.

Book a demo to see consolidated flows mapped to a store’s specific customer journey and revenue objectives: book a personalized demo.

Conclusion

For merchants choosing between Mst: Wishlist + Marketing Flow and Stylaquin, the decision comes down to priorities and the desired business outcome. Mst is an excellent choice for merchants who need a simple, cost-effective, and highly customizable wishlist with multi-channel alert capabilities and strong integration compatibility. Stylaquin is better for brands that prioritize visual discovery and an interactive storefront experience and that can justify higher monthly fees and a success commission with measurable increases in engagement and incremental sales.

For merchants that want to avoid tool sprawl and extract stronger long-term value from wishlist and retention strategies, an integrated retention platform is worth evaluating. Consolidating wishlist, loyalty, reviews, referrals, and VIP tiers reduces maintenance, centralizes customer data, and increases the lifetime value of each customer. Merchants can compare consolidated costs and plans on the pricing page and determine if a single platform replaces multiple subscriptions more efficiently: consolidate retention features. For a hands-on walkthrough of how an integrated retention stack aligns to specific KPIs, merchants can also install and test the solution directly: install from the Shopify App Store.

Start a risk-free evaluation by beginning a 14-day free trial to see whether a unified retention platform reduces complexity and drives more sustainable growth: start a 14-day free trial.

Hard CTA: Book a personalized demo to see how an integrated retention stack improves retention and reduces operational overhead: book a personalized demo.

FAQ

What are the core differences between Mst: Wishlist + Marketing Flow and Stylaquin?

• Mst emphasizes a traditional wishlist with robust alerting, headless support, and deep customization for $2/month. Stylaquin focuses on visual discovery (Look Book and Idea Board) and on-site engagement, at higher monthly rates plus a success commission. Mst is conversion and re-engagement focused; Stylaquin is experience and discovery focused.

Which app is better for stores using Klaviyo and automated lifecycle marketing?

• Mst is the clearer fit because it lists explicit compatibility and event hooks that allow wishlist activity to feed into email/SMS flows. Stylaquin’s integration story is less explicit; merchants should confirm integration details before adoption.

How should a merchant model ROI when comparing a low-cost app versus a higher-cost visual engagement tool?

• Compare incremental revenue attributed to the app against total cost (monthly fee + commissions). For Stylaquin, factor in the 5% success commission and measure new revenue explicitly tied to the Look Book or Idea Board. For Mst, calculate conversions from wishlist alerts and attribute lifecycles in your marketing platform.

How does an all-in-one platform compare to specialized apps?

• An integrated platform centralizes customer data and retention features (loyalty, reviews, wishlist, referrals), reducing maintenance and enabling cross-feature campaigns that multiply lifetime value. It often reduces the total cost of ownership compared with multiple single-purpose apps and simplifies measurement. Merchants can evaluate consolidated plans to compare the total cost versus current app stacks: consolidate retention features. For feature-specific comparisons, look at how loyalty mechanics and reviews interact with wishlist events to boost retention and conversion: loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews.