K Wish List‑Advanced Wishlist vs. Wishlist Pro ‑ Pasilobus: An In-Depth Comparison

Introduction

Choosing the right wishlist app is one of the simplest decisions that can still have an outsized impact on conversion rates, average order value, and customer retention. Merchants face a crowded Shopify App Store where single-purpose tools promise quick wins but can add complexity and recurring costs when stacked together.

Short answer: K Wish List‑Advanced Wishlist is an excellent pick for merchants who want a lightweight, easy-to-install wishlist with solid design controls and social sharing. Wishlist Pro ‑ Pasilobus is stronger for stores that need B2B-friendly features — spreadsheet imports, order forms, and multiple lists per customer — but it has far fewer public reviews to judge broader reliability. For teams that prefer fewer point solutions and a single retention platform that handles wishlists plus loyalty, reviews, referrals, and VIP tiers, a consolidated approach may be better value for money.

This post provides a feature-by-feature comparison of K Wish List‑Advanced Wishlist (Kaktus) and Wishlist Pro ‑ Pasilobus so merchants can decide which app fits their goals. After that comparison, an alternative approach is presented for teams managing tool sprawl and chasing sustainable lifetime value improvements.

K Wish List‑Advanced Wishlist vs. Wishlist Pro ‑ Pasilobus: At a Glance

Deep Dive Comparison

Product Positioning and Trust Signals

K Wish List‑Advanced Wishlist has amassed 81 reviews and maintains a 4.7 average, which is a reliable mid-sized sample that suggests consistent user satisfaction across different merchants. The app positions itself as an easy wishlist that integrates via a floating button or nav icon with quick setup and theme-matching options.

Wishlist Pro ‑ Pasilobus has a 5.0 rating but only a single public review, which means less signal about long-term stability or diverse merchant experiences. Its product positioning emphasizes broader list management, B2B functionality, and spreadsheet-based workflows.

What the numbers imply:

• Apps with several dozen or hundreds of reviews allow merchants to triangulate common strengths and pain points. Kaktus’ 81 reviews and 4.7 rating indicate reliable performance for typical wishlist needs.
• A single-review rating can be accurate, but it is harder to rely on as confirmation of support performance, edge-case fixes, and roadmap delivery.

Installation and Initial Setup

K Wish List‑Advanced Wishlist

• Designed for quick installation with minimal configuration needed to get a floating button or nav icon live.
• No-code setup for the core wishlist elements. Theme matching options for labels, icons, and colors reduce the need for developer time.
• Recommended for stores that want a low-friction implementation and immediate product save behavior.

Wishlist Pro ‑ Pasilobus

• Also advertises a fast setup ("less than 5 mins") and a clean theme integration.
• Setup steps include connecting customer accounts and specifying whether customers can create multiple lists.
• For stores planning to enable CSV imports or B2B order forms, additional setup and permissions may be needed to map fields and test the order form experience.

Practical takeaway: Both apps are built for fast initial deployment. K Wish List tends to be the low-friction choice for consumer storefronts; Wishlist Pro is straightforward as well but may require extra configuration when enabling B2B features.

Wishlist Features: What Shoppers Can Do

K Wish List‑Advanced Wishlist focuses on the essential shopper-facing wishlist behaviors:

• Add-to-wishlist button on product pages and collection tiles.
• Floating wishlist button and dedicate wishlist page or popup.
• Social sharing of lists for gifting and event shopping.
• Save-for-later and customer wishlists accessible via account.

Wishlist Pro ‑ Pasilobus extends the wishlist concept into more advanced list management:

• Unlimited list items and options for a single list or multiple lists per customer depending on plan.
• Quick add-to-cart from lists, save-for-later on cart pages.
• One-click reordering of entire lists — useful for repeat purchases or catalog-based ordering.
• Registry creation and social/email sharing.

Feature comparison notes:

• If the priority is simple saves and shareable gift lists, K Wish List covers the essentials with a focus on UI and brand fit.
• If the priority includes multiple lists per shopper, wholesale reorders, or registries, Wishlist Pro provides built-in list control and order workflows that reduce manual intervention.

B2B and Order Flow Capabilities

K Wish List‑Advanced Wishlist

• Primarily consumer-focused; offers save-for-later and wishlist management but does not advertise spreadsheet imports or order-form capabilities.
• Works well for DTC, gifting, and seasonal promotions.

Wishlist Pro ‑ Pasilobus

• Explicitly supports B2B workflows: spreadsheet imports, B2B order forms, and one-click reorder workflows.
• The Plus plan ($49.99/mo) includes CSV import and reports that position it as a light B2B ordering tool as well as a wishlist.

If a merchant services wholesale customers or distributors who order catalogs, Wishlist Pro has clear advantages because it bridges the customer list to order creation via CSV imports and order forms. For DTC stores, that capability may be unnecessary overhead.

Customization and Design Control

K Wish List‑Advanced Wishlist

• Offers label and icon customization, color controls, popup/embedded choices, and the ability to match the wishlist UI to theme styles.
• Emphasizes visual consistency with the storefront so the wishlist feels native.

Wishlist Pro ‑ Pasilobus

• Provides layout integration with themes and supports translations.
• Customization is present but positioned more toward functionality than micro-visual tweaking.

Design considerations:

• Merchants with strong visual branding or those wanting the wishlist to look native on desktop and mobile will likely prefer K Wish List’s focus on icons, labels, and look-and-feel.
• Stores that prioritize functional customizations (lists per user, translations) may lean to Wishlist Pro.

Mobile Experience and Floating UI

K Wish List‑Advanced Wishlist

• Floating button and header icon are core features, which improves discoverability on mobile.
• Popup and embedded wishlist types allow choice between a modal experience or dedicated page; the floating element is particularly helpful for mobile shoppers who expect quick, persistent actions.

Wishlist Pro ‑ Pasilobus

• Focuses on theme integration and quick add-to-cart from lists; it supports mobile but the USP is on multi-list management and reordering rather than a specific floating UI.

For mobile-first stores or those seeing a large share of traffic on phones, the floating-button UX in K Wish List can yield better product saves and higher engagement.

Sharing, Gifting, and Social Integration

K Wish List‑Advanced Wishlist

• Built-in social sharing for wishlists: share via social networks and direct links, supporting gifting and seasonal shopping.
• Shareable links make it easy for shoppers to send lists to friends and family.

Wishlist Pro ‑ Pasilobus

• Also supports sharing via email and social channels; includes registry creation for events.
• Emphasizes list sharing within more complex use cases like corporate gifting or distributor lists.

If social virality or gift-list sharing is a core growth driver (especially around holidays), both apps provide sharing, but K Wish List places more emphasis on simple share UX out of the box.

Reporting, Insights, and Analytics

K Wish List‑Advanced Wishlist

• Includes tracking of wishlist usage to see which products are being saved and how frequently lists are shared.
• Data is useful for merchandising, product prioritization, and targeted promotions.

Wishlist Pro ‑ Pasilobus

• The Plus plan advertises reports tied to list and order activity, with a focus on enabling reorder insights and B2B activity.

Practical difference: Wishlist Pro’s reporting is geared toward measurable order actions and B2B use, while K Wish List’s insights focus on product interest and social sharing signals that feed marketing decisions.

Integrations and Platform Compatibility

K Wish List‑Advanced Wishlist

• Listed as working with Checkout and fits into the Shopify checkout flow.
• Integration scope matches its single-purpose approach; integrations are generally simpler.

Wishlist Pro ‑ Pasilobus

• Works with Checkout, Customer accounts, and Shopify Flow — this enables automation for list-based triggers or flows that can benefit mid-size stores.
• B2B features like CSV import also integrate with order processing.

Integration takeaway:

• Wishlist Pro’s compatibility with Shopify Flow gives merchants automation potential (e.g., trigger post-save emails or backend actions).
• Neither app competes with multi-tool suites that connect loyalty, reviews, referrals, and wishlists across marketing automation platforms. Merchants focused on a single wishlist feature should weigh whether a separate wishlist app is the most efficient long-term option.

Pricing and Value For Money

K Wish List‑Advanced Wishlist

• Free plan available with core wishlist features: float button, header icon, add-to-wishlist button, notifications, social sharing, popup & embedded types, and customer wishlists.
• Growth plan $6.70/mo (adds same core features — pricing tiers appear to unlock support or usage limits).
• Growth 2 plan $19.99/mo is another paid tier with similar feature descriptions; merchants should verify exact usage limits if product catalog or traffic is large.

Wishlist Pro ‑ Pasilobus

• Free plan: unlimited list items but only a single list per customer and sharing.
• Advanced: $14.99/mo for unlimited lists per customer, quick add-to-cart, translations, and sharing.
• Plus: $49.99/mo adds B2B order forms, CSV import, and reports.

Value analysis:

• K Wish List provides strong value for merchants who need visual consistency and standard wishlist features at low or zero cost.
• Wishlist Pro’s Advanced and Plus tiers are priced for merchants who need multiple lists per customer and B2B functionality. The step up to $49.99/mo is justifiable when CSV imports and order forms are actively used by customers and team workflows are simplified by automation.

Guidance on choosing on price/value:

• For basic wishlist UX without B2B complexity, K Wish List is better value for money because it covers UI needs at a lower starting cost.
• For merchants that will regularly process orders from lists or need CSV imports for distributor workflows, Wishlist Pro can be a time-saver and justify the $49.99/mo cost.

Support, Documentation, and Reliability Signals

K Wish List‑Advanced Wishlist

• Market reviews indicate responsive support and documented setup steps. The “Knowledgeable Support” item appears in plan descriptions.
• With 81 reviews, merchants can read recurring themes about responses to issues, update cadence, and compatibility with themes.

Wishlist Pro ‑ Pasilobus

• Limited public reviews make support a less visible metric.
• The app lists integration support (Shopify Flow, Customer accounts) that implies a level of development investment into compatibility.

Risk management:

• When support history is key, the stronger review base for K Wish List creates more confidence.
• If a merchant can trial Wishlist Pro’s free tier and test support response times, the risk can be mitigated — but plan for a test window before committing the Plus plan.

Performance, Scalability, and Theme Compatibility

K Wish List‑Advanced Wishlist

• Emphasizes a lightweight UI that should be low impact on page load when implemented correctly (floating buttons and embedded widgets are common patterns with small footprint).
• Theme-matching features reduce the need for heavy custom code.

Wishlist Pro ‑ Pasilobus

• Offers theme integration and claims simple setup; however, CSV imports and order forms mean some operations may be more server-side or admin-facing.
• For stores with very large catalogs, merchants should confirm how list volume and CSV imports perform under recurring use.

Scalability consideration:

• Both apps are suitable for small to mid-size stores. High-volume stores or enterprise customers should evaluate load testing for CSV imports and confirm vendor SLAs and support availability.

Migration, Data Export, and Lock-In

K Wish List‑Advanced Wishlist

• Includes wishlist data accessible by customers and tracks wishlist activity. Merchants should verify how easily wishlist data can be exported if planning to switch apps.

Wishlist Pro ‑ Pasilobus

• With CSV import capabilities, the app likely supports export/import workflows, which can simplify migration to and from the app.
• For B2B stores that rely on lists-as-orders, ensure order and list data are exportable in compatible formats.

Merchants planning to switch tools should confirm export formats and whether customer lists are tied to Shopify customer records or stored externally.

Compliance and Checkout Behavior

K Wish List‑Advanced Wishlist

• Works with Checkout; merchants should confirm whether any checkout customizations or scripts are required for their theme and payment flows.

Wishlist Pro ‑ Pasilobus

• Also works with Checkout and Customer accounts; additional Shopify Flow compatibility can be useful to automate behaviors around cart or checkout events.

For stores on Shopify Plus or with custom checkout flows, testing in a sandbox environment before push to production is recommended.

Side-by-Side Pros and Cons

K Wish List‑Advanced Wishlist — Pros

• Simple, low-friction setup and intuitive floating button for mobile.
• Strong review base (81 reviews, 4.7 rating) as an indicator of consistent merchant satisfaction.
• Free plan includes many core wishlist features and social sharing.
• Visual customization makes the wishlist feel native to the storefront.

K Wish List‑Advanced Wishlist — Cons

• Lacks explicit B2B features like CSV import and order forms.
• Pricing tiers’ differences are not deeply differentiated in the listed descriptions; merchants should validate limits.
• Single-purpose tool: no built-in loyalty, reviews, or referral features.

Wishlist Pro ‑ Pasilobus — Pros

• Built-in B2B functionality: CSV imports, order forms, and one-click reordering.
• Multiple lists per customer on paid plans; suitable for registries and repeated catalog orders.
• Translations and Shopify Flow compatibility.

Wishlist Pro ‑ Pasilobus — Cons

• Very small review footprint (1 review), which reduces the visibility of real-world support, updates, and edge-case reliability.
• Higher cost for B2B features (Plus $49.99/mo) compared to lightweight wishlist apps.
• Single-purpose focus — merchants will still need additional apps for loyalty, reviews, referrals.

Which App Is Best For Which Merchant?

• Best for simple, consumer-focused stores that want an attractive, easy-to-use wishlist with social sharing: K Wish List‑Advanced Wishlist.
• Best for merchants serving B2B customers, distributors, or wholesale buyers who need CSV imports, order forms, and multi-list management: Wishlist Pro ‑ Pasilobus.
• Best for merchants who want to minimize tool count and centralize retention and engagement: consider a unified retention platform described in the next section.

The Alternative: Solving App Fatigue with an All-in-One Platform

What Is App Fatigue?

App fatigue happens when a store accumulates many single-purpose apps to cover marketing, retention, social proof, and loyalty. The immediate symptoms are:

• Increasing monthly costs with overlapping functionality across apps.
• Longer setup and maintenance as each app needs theme adjustments and periodic updates.
• Fragmented customer data that must be stitched together across platforms for meaningful segmentation.
• Higher operational complexity for staff who must learn several dashboards and support channels.

Single-purpose wishlist apps can solve discrete problems quickly, but they also add to tool sprawl if the store later needs loyalty programs, referral incentives, review collection, and VIP tiers.

Why an Integrated Retention Platform Reduces Friction

An integrated platform reduces operational overhead by combining complementary retention features under a single vendor and data model. This approach:

• Keeps customer engagement data in one place for consistent segmentation and reward logic.
• Reduces recurring app fees by replacing multiple single-purpose apps with a consolidated plan that often provides better value for money at similar or slightly higher price points.
• Simplifies theme integration and maintenance, lowering the total cost of ownership.
• Enables cross-functional campaigns (for example, reward points for review submissions or referral-based wishlist incentives) without manual data exports.

Merchants looking to consolidate retention features can evaluate how a unified product replaces wishlist functionality while adding loyalty, referrals, and review collection.

Growave: More Growth, Less Stack

The “More Growth, Less Stack” approach focuses on increasing customer lifetime value by combining loyalty, referrals, reviews, and wishlist capability in a single suite. For merchants looking to move beyond single-feature apps, Growave offers an integrated retention platform with built-in wishlist features plus additional tools that drive repeat purchases and customer advocacy.

Merchants can compare plans and decide how consolidating tools can reduce cost and complexity while increasing retention by visiting a page that helps merchants consolidate retention features.

Key components of the integrated approach:

• Loyalty and rewards that drive repeat purchases and increase LTV. Growave supports customizable point rules, referral bonuses, and tiered VIP programs that work together to motivate repeat behavior. See how merchants can build loyalty and rewards that drive repeat purchases.
• Collect and showcase authentic reviews with automations that trigger review requests and aggregate user-generated content on product pages. This fills the social proof gap that a wishlist alone cannot address: merchants can collect and showcase authentic reviews.
• Wishlist features that are native to the suite so saves, shares, and list activity are part of the central customer profile.
• Referral and VIP tiers that leverage wishlist engagement to create targeted reward campaigns.

For merchants who prefer to evaluate the platform live, a short exploratory call can clarify how consolidating apps reduces maintenance windows and accelerates retention. Book a demo to see the integrated stack and discuss migration strategies: Book a personalized demo.

How Growave Replaces Wishlist-Only Apps

Replacing a wishlist app with a wishlist module inside a retention platform has these benefits:

• Unified customer profiles: saves and lists become triggerable events within loyalty or email flows.
• Cross-functional promotions: reward points for adding items to a wishlist or for sharing a wishlist socially.
• Lowered integration overhead: one shared integration to email platforms and support tools instead of multiple separate integrations.
• Enterprise support and scaling: for merchants on Shopify Plus, there are platform features and integrations suited to high-growth stores — see solutions tailored for high-growth Plus brands.

Because wishlist activity is just one input into customer behavior, consolidating it with reviews and loyalty makes it more actionable. Merchants can design campaigns like "earn 50 points when you add five products to your wishlist" or trigger an email when wishlist items drop to low stock, all without exporting customer lists.

Migration and Implementation Considerations

Switching from a single-purpose wishlist app to an integrated platform requires planning:

• Inventory wishlist data: export existing lists (confirm export formats from the current app) and map to customer accounts.
• Prioritize low-friction replacements first: replicate core wishlist behaviors like add-to-wishlist button and floating icon before iterating on loyalty or referral logic.
• Test translations and theme matching in a staging environment to ensure the wishlist UI is native to the storefront.
• Align communication touchpoints: coordinate timing of loyalty points, wishlist reminders, and review requests so customers are not spammed.

For merchants evaluating consolidation, compare the total monthly cost and expected uplift in repeat purchases. Learn from other brands about their consolidation experience and results by browsing customer stories and examples that show how integrated tools help retention: customer stories from brands scaling retention.

Integrations and Ecosystem

An integrated platform benefits from broad integrations to marketing automation and support tools. Growave lists compatibility with many tools, which reduces the need for custom middleware and simplifies workflows:

• Email and customer engagement platforms.
• Helpdesk and support integrations.
• Shopify ecosystem partners that improve storefront experience.

Merchants can also install the integrated app directly from the app marketplace: for a one-click install and overview, consider the option to install a multi-tool retention app.

Pricing and Value Comparison with Consolidation in Mind

Comparing the sum of single-purpose app subscriptions to a consolidated suite often shows better value for money with an integrated platform. Example considerations:

• K Wish List at free or $6.70/mo covers wishlist UI but doesn’t include loyalty or reviews. Adding separate apps for rewards and reviews increases monthly spend and coordination overhead.
• Wishlist Pro at $49.99/mo delivers B2B wishlist features but still lacks loyalty, referrals, and review automation.
• An integrated suite at a single price point consolidates those functions. Merchants can evaluate plans and pricing to see whether a consolidated spend covers wishlist plus revenue-driving tools: merchants can view consolidated options and plan breakdown to consolidate retention features.

Real-World Outcomes

When wishlist behavior is tied to loyalty and review incentives, the aggregate impact usually manifests in:

• Higher repeat purchase frequency (points and tier benefits increase return visits).
• Increased user-generated content (incentivized reviews that boost conversion rates).
• Better segmentation and personalization (combined data creates more targeted campaigns).

Two core features — wishlists and reviews — work well together when the same platform tracks both behaviors. Collecting social proof and reward-triggered wishlist actions is harder when those signals live in separate apps.

Two Ways To Evaluate Fit Quickly

• If wishlist is the only priority and the storefront needs a small, lightweight feature with visual polish, try K Wish List and validate product saves and share metrics over a 30–60 day period.
• If the business has B2B customers, needs order-forms or CSV imports, and the primary objective is streamlined order processing for repeat buyers and distributors, trial Wishlist Pro’s Advanced or Plus plan and verify CSV import workflows.

If neither single-purpose app satisfies broader retention needs, consider a consolidated route. Merchants can compare the suite’s capabilities and start assessing a migration strategy that keeps saves and lists intact while adding loyalty and reviews as immediate next steps. Explore pricing tiers and plan differences to assess consolidated value: consolidate retention features. For a hands-on exploration, merchants can also install a multi-tool retention app to test wishlist, loyalty, and reviews in a single environment.

Implementation Checklist for Switching From a Single-Feature Wishlist to an Integrated Platform

• Audit current wishlist feature set and list all actions customers take (save, share, reorder, CSV import).
• Export wishlist data from the existing app and confirm data format and customer matching rules.
• Determine desired cross-functional triggers (e.g., reward points for sharing wishlist).
• Set up the integrated wishlist module and confirm UI parity: floating button, header icon, and list page behavior.
• Configure loyalty rules and review automations to reference wishlist activity.
• Run A/B tests for messaging and reward offers that leverage wishlist saves.
• Monitor KPIs: product saves, wishlist-to-cart conversion, repeat-buy rate, review submission rate, and overall LTV.

Support and Decision Framework

When choosing between a focused wishlist app and an integrated suite, evaluate along these axes:

• Business model: DTC vs. B2B wholesale and distributor flows.
• Data needs: Is unified customer-level data required for segmentation and automation?
• Budget and TCO: Compare monthly app fees and developer time for integrations and maintenance.
• Roadmap: Consider whether future needs include loyalty, referrals, or review automation.

If the merchant expects to add retention capabilities over time, starting with an integrated platform usually reduces future migration cost.

Conclusion

For merchants choosing between K Wish List‑Advanced Wishlist and Wishlist Pro ‑ Pasilobus, the decision comes down to the store’s immediate functional needs and future roadmap:

• Choose K Wish List‑Advanced Wishlist for a polished, easy-to-install wishlist focused on consumer UX, mobile discoverability, and social sharing — particularly when budget and simplicity are priorities.
• Choose Wishlist Pro ‑ Pasilobus if the store requires B2B features like CSV imports, order forms, and multiple lists per customer and is prepared to pay for those operational efficiencies.

For merchants trying to avoid tool sprawl and drive long-term retention without managing multiple apps, consolidating wishlist capabilities into a retention suite reduces maintenance and unlocks cross-functional growth strategies. See how consolidating wishlist, loyalty, and reviews into a single platform lets a store scale retention more efficiently and compare plans to consolidate retention features.

Book a personalized demo to see how an integrated stack improves retention and reduces app overhead: Book a personalized demo.

Ready to explore an integrated approach? Start a 14-day free trial to test wishlist, loyalty, and reviews in one place and evaluate the consolidation benefits yourself: start a 14-day free trial.

FAQ

Q: Between K Wish List‑Advanced Wishlist and Wishlist Pro ‑ Pasilobus, which one scales better for a fast-growing DTC brand?
A: For DTC brands prioritizing design and user experience, K Wish List scales well because it’s lightweight and easy to maintain. If a DTC brand expects to expand into B2B ordering or needs complex list management, Wishlist Pro’s CSV import and order-form functionality may scale better operationally.

Q: Which app provides better value for money for small stores on tight budgets?
A: K Wish List‑Advanced Wishlist typically offers better value for money for small stores because the free plan and low-cost Growth tier cover core wishlist needs without additional spend. Wishlist Pro’s paid tiers are more appropriate when multi-list and B2B features are actively used.

Q: How does an all-in-one platform compare to specialized wishlist apps?
A: An all-in-one platform centralizes wishlist data with loyalty, referrals, and reviews, enabling cross-functional campaigns and simpler maintenance. While specialized apps can be ideal for targeted needs, the consolidated approach typically reduces total cost of ownership and increases the ability to run retention-driven campaigns.

Q: Is it hard to migrate wishlist data from a single-purpose app into an integrated platform?
A: Migration complexity depends on whether the existing app allows data export in a standard format and how wishlist items map to customer accounts. Apps with CSV export/import will simplify migration; merchants should export lists, validate customer matching rules, and test imports in a staging environment before switching the live storefront.