K Wish List‑Advanced Wishlist vs. Wishlist Pro ‑ Pasilobus: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a deceptively important decision for Shopify merchants. A wishlist can increase conversions, inform merchandising, and create repeat visits — but a poorly chosen app can add friction, fragment data, and become another subscription that delivers limited return.

Short answer: K Wish List‑Advanced Wishlist is an excellent fit for merchants who want a lightweight, easy-to-install wishlist with clear sharing options and flexible display (floating button, header icon, embedded page). Wishlist Pro ‑ Pasilobus is better suited for stores that need advanced list management, B2B order forms, and CSV import/export capabilities. For merchants who want fewer tools and a single retention platform that combines wishlists with loyalty, referrals, and reviews, Growave often delivers better value for money and reduces tool sprawl.

This post provides a feature-by-feature comparison of K Wish List‑Advanced Wishlist (developer: Kaktus) and Wishlist Pro ‑ Pasilobus (developer: Pasilobus). The aim is to explain differences in capabilities, integrations, pricing, and ideal use cases so merchants can pick the tool that actually moves KPIs like retention, average order value, and repeat purchase rate.

K Wish List‑Advanced Wishlist vs. Wishlist Pro ‑ Pasilobus: At a Glance

Deep Dive Comparison

Key Feature Set

Wishlist Creation & Visibility

K Wish List‑Advanced Wishlist focuses on delivering accessible wishlist UI elements: a floating button, header icon, and product-level "Add to Wishlist" buttons. Its strength is making the wishlist visible and hard to miss at product and collection touchpoints.

Wishlist Pro ‑ Pasilobus supports unlimited list items and (on paid plans) multiple lists per customer. It emphasizes list management: customers can create separate registries, reorder lists, and submit order forms derived from lists. That makes it a hybrid wishlist/order-form solution.

Practical takeaway: For straightforward product saves and shareable favorites, K Wish List covers all essential touchpoints. For segmented lists, order conversion from lists, and B2B ordering workflows, Wishlist Pro is more capable.

Sharing & Social Integration

K Wish List advertises built-in social sharing for wishlists, which helps shoppers send gift ideas through social channels and email. That capability is useful during seasonal spikes and for gifting-focused stores.

Wishlist Pro also supports sharing via email and social channels and adds an emphasis on registries and list distribution to buyers. Both apps cover sharing, but K Wish List emphasizes immediate consumer-facing sharing while Wishlist Pro layers in business-use sharing workflows.

Save-for-Later & Cart Interaction

Both apps offer "save for later" behaviors, but the implementation and commerce flows differ. K Wish List is designed primarily for saving items for later purchase decisions, with lightweight notifications and quick save buttons. Wishlist Pro integrates save-for-later with quick-add to cart from lists (on paid plans) and one-click reordering of entire lists, which can significantly reduce friction for repeat B2B buyers or returning consumers who shop via saved lists.

B2B Capabilities & CSV Imports

This is a differentiator where Wishlist Pro stands out. The Plus plan includes customer spreadsheet import and B2B order forms that let buyers upload lists for fast one-click ordering. That makes Wishlist Pro a practical choice for stores that sell to resellers, corporate buyers, or large-volume customers.

K Wish List does not advertise spreadsheet imports or order-form features; its positioning is consumer-oriented.

Reporting & Insights

Wishlist Pro's Plus tier includes reporting features—useful for tracking list-to-order conversion and aggregate interest in SKUs. K Wish List mentions tracking wishlist usage but positions analytics as basic interest signals rather than deep, exportable reports.

Internationalization & Translations

Wishlist Pro lists translations in its Advanced plan, enabling localization for stores that serve multiple languages. K Wish List offers customizable labels and icons, which supports branding but may require more manual work to fully localize across languages.

User Experience & Setup

Installation & Onboarding

K Wish List advertises a quick setup in minutes with no coding required and provides floating icon, header icon, and popup options that work out of the box. This lowers the barrier for merchants with limited developer bandwidth.

Wishlist Pro claims integration with themes in less than five minutes, but advanced features (CSV imports, order forms) will naturally require more configuration and testing. Expect a modest setup lift if enabling B2B workflows.

Customization & Theming

K Wish List provides control over icons, labels, and colors to match brand style. That helps maintain consistent UX without custom development.

Wishlist Pro focuses on functional customization—multiple lists, translations, and form behavior—making it more adaptable where workflow matters more than micro-styling.

Mobile Experience

Both apps include UI elements suited for mobile (floating buttons, responsive lists). Smooth mobile save-to-list or add-to-cart from lists is critical; merchants should test both apps on their mobile theme to ensure button placement and popups don't impact checkout navigation.

Integrations & Platform Compatibility

K Wish List lists "Works With: Checkout" which suggests compatibility with checkout-level flows. Wishlist Pro lists "Works With: Checkout, Customer accounts, Shopify Flow" which indicates deeper platform automation options, particularly when combining lists with order automation.

Neither app lists a broad integration ecosystem like CRM or ESP connectors in the provided descriptions. That means merchants relying on behavior-triggered emails (abandoned wishlist reminders) may need to rely on native app notifications or manual integration via theme/custom scripts.

Pricing & Value

Pricing comparisons must consider both upfront cost and the value delivered relative to merchant needs.

K Wish List pricing overview:

• Free: Core wishlist features (floating button, header icon, add-to-wishlist, notifications, social sharing, popups/embedded wishlist, customer wishlists)
• Growth: $6.70 / month (same feature set listed)
• Growth 2: $19.99 / month (same feature set listed)

Wishlist Pro pricing overview:

• Free: Unlimited list items, single list per customer, sharing
• Advanced: $14.99 / month (unlimited lists, quick add-to-cart, translations, sharing)
• Plus: $49.99 / month (B2B order forms, spreadsheet import, reports)

Value analysis:

• K Wish List provides a strong free tier that covers essential wishlist behaviors. Its paid tiers are accessible, which makes it appealing to smaller merchants who want a site-branded wishlist without ongoing cost pressure.
• Wishlist Pro’s Advanced and Plus tiers are priced higher but add enterprise features like unlimited lists, quick cart adds, and B2B workflows. For merchants who will use those features to reduce friction in large or repeat orders, the higher price can be justified.

Which offers better value for money depends on how much the merchant will use advanced list features:

• For simple consumer wishlists and social sharing, K Wish List often delivers better value for money.
• For stores that monetize lists through quick reorders, distributor ordering, or internal order intake, Wishlist Pro’s paid tiers may produce a stronger ROI.

Support, Reviews, and Trust Signals

K Wish List shows 81 reviews and a 4.7 rating on Shopify — a meaningful volume that signals real-world use and relatively high satisfaction. That level of feedback helps merchants judge typical experiences and common feature requests.

Wishlist Pro has a single review with a 5.0 rating. A single positive review is encouraging but lacks statistical significance. Merchants should consider contacting the developer for references, testing the free tier, and validating support SLAs before committing to paid plans.

Support considerations:

• K Wish List lists "Knowledgeable Support" in its plan descriptions. The larger review base suggests a track record of merchant interactions.
• Wishlist Pro’s fewer reviews make support quality harder to estimate; however, the app’s B2B focus implies the developer expects to engage with stores on more complex setups.

Performance, Scalability & Platform Compatibility

Performance depends heavily on implementation style. Both apps implement UI elements that inject theme code or use script tags. Any app that injects client-side scripts can affect page speed if not optimized.

Scalability notes:

• For stores on Shopify Plus or stores with higher order volumes, wishlist data and concurrency matter. Wishlist Pro’s inclusion of Shopify Flow compatibility signals readiness for automation at scale.
• K Wish List’s simpler feature set reduces surface area for performance issues, making it a lighter-weight option in many cases.

If a store expects to build a multi-tool retention stack (wishlists + loyalty + referrals + reviews), consider an integrated platform to reduce cross-app performance testing and maintenance.

Data Ownership & Portability

Wishlist data is valuable: it indicates product-level intent and can feed merchandising and email campaigns. Evaluate how each app stores wishlist data and whether lists are exportable.

Wishlist Pro’s spreadsheet import/export and reporting features suggest stronger data portability on paid plans. K Wish List notes wishlist tracking but does not emphasize exports in the provided description.

Merchants should verify:

• Where wishlist data is stored (app backend vs. Shopify meta fields).
• Whether customer-associated wishlists persist across account creation.
• How easy it is to export wishlist data for use in analytics or CRM.

Security & Compliance

Neither app's description lists specific certifications, but both operate as Shopify apps and must follow Shopify App Store requirements. For B2B order processing, ensure the app doesn’t expose customer-only pricing or sensitive order data unintentionally.

For stores under strict compliance needs (contractual B2B obligations, data residency), contact the app developer for specifics.

Pros & Cons Summary

K Wish List‑Advanced Wishlist — Strengths and Limitations

Pros

• Fast, intuitive wishlist UI with floating button and header icon.
• Strong number of user reviews (81) and a 4.7 rating, indicating reliable experiences.
• Generous free tier that covers most consumer wishlist needs.
• Simple customization for brand consistency.
• Lightweight and easy to install without coding.

Cons

• Limited advanced list management features (no CSV import, no B2B order forms).
• Reporting appears basic; merchants needing analytics may need supplements.
• Might require separate apps for loyalty, referrals, or reviews.

Wishlist Pro ‑ Pasilobus — Strengths and Limitations

Pros

• Advanced list features: unlimited list items, multiple lists, quick add-to-cart.
• B2B-focused functionality: spreadsheet import, order forms, and reports on Plus plan.
• Integrates with Shopify Flow for automation.
• Useful for resellers, distributors, and stores with order-form workflows.

Cons

• Very small review sample size (1 review) makes support quality and stability harder to assess.
• Higher pricing on Plus plan relative to single-purpose functionality.
• May require more setup and testing to match store workflows.

Which One Is Best For Specific Merchant Profiles?

Best For Small B2C Brands With Limited Development Bandwidth

K Wish List is the logical choice for small brands that need a polished wishlist visible at the product level, want social sharing, and prefer a low-cost entry point. The app’s high review count and accessible pricing make it low risk.

Recommended scenarios

• Gift shops and seasonal stores where social sharing boosts conversions.
• New stores that want to test wishlist-driven recovery or email nudges without committing to higher spend.
• Brands that want fast implementation and theme-consistent UI.

Best For Mid-Market & B2B-Focused Stores

Wishlist Pro appeals to merchants who need list-to-order workflows, CSV import for reseller orders, or one-click reordering for recurring customers. The Plus tier is designed to replace manual collection and conversion processes.

Recommended scenarios

• Manufacturers, distributors, or wholesalers using Shopify to accept repeat orders.
• Retailers offering registries or event lists where customers manage multiple lists.
• Stores that need better list analytics to optimize wholesale SKUs.

Best For Stores That Want Consolidation & Long-Term Scaling

If the store plans to invest in retention tools beyond wishlists — loyalty programs, referral campaigns, automated review collection, and VIP tiers — the tradeoffs of running multiple single-purpose apps should be evaluated against a unified retention platform.

Merchants seeing tool sprawl might prefer a single integrated solution that ties wishlist behavior into loyalty and review triggers, simplifying data flows and reducing subscription overhead.

Migration & Coexistence Considerations

Moving from one wishlist app to another or integrating wishlist behavior with other retention tools requires migration planning. Important steps:

• Confirm export capabilities (CSV export of wishlist items and customer associations).
• Check whether wishlists persist when customers create accounts.
• Audit theme changes and remove legacy script tags to prevent duplicate buttons or performance issues.
• If both apps remain installed during testing, verify that only one active widget is visible to avoid UX confusion.

Wishlist Pro’s CSV import/export features make migrations and bulk operations easier. For K Wish List, support may assist with data extraction but expect more manual steps.

The Alternative: Solving App Fatigue with an All-in-One Platform

What Is App Fatigue?

App fatigue is the cumulative cost and complexity that comes from running multiple single-purpose tools. Each app adds subscription cost, potential theme conflicts, extra scripts that can slow pages, separate data silos, and more vendor relationships to manage. While a single app may do one thing well, using three or four specialized apps for wishlist, loyalty, reviews, and referrals can create more operational overhead than the value they generate.

Consequences of app fatigue:

• Fragmented customer data that makes it hard to link wishlist signals to loyalty behavior.
• Increased maintenance time: updates, billing, theme adjustments.
• Higher cumulative monthly spend with overlapping features.
• Slower site performance from multiple injected scripts.

Why A Unified Retention Stack Helps

A unified platform combines multiple retention functions into a single toolset so wishlist saves, loyalty points, referrals, and reviews can be orchestrated together. That enables behavior-driven automations (e.g., grant loyalty points when a wishlist converts to purchase), consistent customer-facing experiences, and consolidated reporting.

Growave’s “More Growth, Less Stack” proposition is built around this idea: reduce subscriptions while consolidating retention activities. By design, merchants can consolidate retention features and avoid stitching together multiple single-purpose apps.

Merchants evaluating consolidation should compare:

• Feature depth vs. breadth: Does the platform offer the wishlist behaviors required and the retention capabilities beyond the wishlist?
• Integration surface: Does the platform connect to the ESP, helpdesk, and commerce tools in use?
• Cost-effectiveness: Does the combined value (loyalty + wishlist + referrals + reviews) reduce total cost relative to multiple apps?

Growave’s Value Proposition

Growave is a multi-tool retention platform that bundles loyalty, referrals, reviews & UGC, wishlist, and VIP tiers into a single product. That consolidation helps stores act on wishlist signals in ways single-purpose apps cannot — for example, awarding loyalty points when a customer refers a saved item, or triggering review requests after wishlist-driven purchases.

Key benefits highlighted for merchants:

• Move from multiple subscriptions to a single platform that unifies retention tactics and data.
• Integrate wishlist behavior with loyalty and referral campaigns to lift lifetime value.
• Access enterprise features such as multi-language support and Shopify Plus readiness on higher-tier plans.

Merchants can compare plans and see detailed options on Growave’s pricing page and install the app directly from the Shopify App Store:

• Explore how to consolidate retention features across wishlist, reward programs, and reviews.
• Or install Growave from the Shopify App Store to test the integrated experience.

How Growave Replaces Multiple Single-Purpose Apps

Growave replaces standalone wishlist apps by providing:

• A native wishlist experience that integrates with loyalty and referral logic.
• Points and rewards tied to wishlist interactions (engagement, sharing, purchase).
• Review collection workflows that can be triggered by wishlist-to-order conversions.

Because the wishlist lives inside a broader retention system, wishlist saves become actionable signals rather than isolated data points.

Further resources to evaluate Growave capabilities:

• Learn about loyalty and rewards that drive repeat purchases and how points and VIP tiers can amplify wishlist conversions.
• See how to collect and showcase authentic reviews to convert social proof into more confident purchases.

Merchants interested in the platform can book a personalized demo to see how an integrated stack improves retention. This helps evaluate how wishlist behavior can trigger referral campaigns, earn loyalty points, or prompt review requests in a single, cohesive workflow.

Example Integrations & Workflow Benefits

Without inventing hypothetical characters, consider the types of workflows a combined platform enables:

• Award loyalty points when a wishlist item is purchased, creating an immediate incentive for repeat shopping.
• Trigger email or push reminders for high-value wishlist items when inventory runs low.
• Offer referral bonuses tied to shared wishlist links, turning social sharing into trackable acquisition.
• Use wishlist analytics alongside review performance to prioritize product promotions.

These workflows link wishlist activity to revenue-driving programs that single-function apps rarely coordinate natively.

Practical Implementation Notes

Switching to an integrated platform requires planning, but there are steps to lower friction:

• Audit current wishlist data and confirm export options. Growave and Wishlist Pro both support list exports or migrations through support workflows.
• Map the desired automations — for example, when a wishlist converts, should the buyer get loyalty points? — and prioritize the highest-impact automations for day-one implementation.
• Test the wishlist UI on desktop and mobile to ensure widgets don’t interfere with conversion funnels.
• Use the consolidate retention features page to understand pricing tiers and whether the included toolset offsets the combined cost of multiple single-purpose apps.

Growave’s pricing structure and feature tiers are documented on the pricing page, and the app is available to install from the Shopify App Store for direct testing. See pricing to compare plan features and the cost-benefit of consolidation: consolidate retention features. Merchants can also install Growave from the Shopify App Store to trial the integrated toolset.

Migration Checklist: Moving From a Dedicated Wishlist App to an Integrated Platform

• Export existing wishlist data (customer associations, item SKUs, timestamps).
• Confirm import formats supported by the destination app or platform.
• Remove legacy wishlist widgets only after verifying migrated lists render correctly.
• Recreate custom labels and translations within the new platform to match brand voice.
• Map automations and loyalty triggers tied to wishlist events.
• Monitor site performance and run A/B tests to ensure no negative UX impacts.

Growave provides migration support and implementation guidance for merchants moving to an integrated retention stack — contact support or book a personalized demo to discuss migration specifics.

Conclusion

For merchants choosing between K Wish List‑Advanced Wishlist and Wishlist Pro ‑ Pasilobus, the decision comes down to use case and scale. K Wish List is a solid, lightweight tool for consumer-focused stores that need a branded, easy-to-deploy wishlist with social sharing at a modest cost. Wishlist Pro is a better match for stores that require advanced list management, CSV imports, and B2B order forms that streamline larger or repeat orders.

For merchants looking to move beyond single-purpose apps and reduce tool sprawl, a unified retention platform offers compelling advantages. Growave’s approach — "More Growth, Less Stack" — combines wishlist functionality with loyalty, referrals, and reviews, helping merchants translate wishlist behavior into measurable increases in retention and lifetime value. Compare plans to see whether consolidating multiple subscriptions into one platform is the right next step by visiting the pricing page and testing the app in the Shopify environment. Learn how to consolidate retention features and how to install Growave from the Shopify App Store.

Start a 14-day free trial and assess whether the integrated approach reduces operational overhead while increasing repeat purchases: consolidate retention features.

FAQ

What are the most important differences between K Wish List and Wishlist Pro?

• The primary differences are feature focus and target use cases. K Wish List focuses on immediate consumer wishlist UX and ease of installation with strong social sharing. Wishlist Pro concentrates on advanced list management, multiple lists per customer, CSV import, and B2B order forms. Choose based on whether the store needs consumer-facing simplicity or B2B/order-form capabilities.

Is the higher price of Wishlist Pro justified?

• The higher cost can be justified when the merchant expects to use features like one-click reordering, spreadsheet imports, and reporting that convert lists into regular revenue. For simple wishlist needs, K Wish List usually represents better value for money.

How does support and trust compare between the two apps?

• K Wish List has far more public reviews (81) and a 4.7 rating, which provides more real-world feedback on stability and support. Wishlist Pro’s single review makes it harder to judge reliability; trialing the app and asking the developer for references or a demo is recommended.

How does an all-in-one platform compare to specialized apps?

• An integrated platform reduces subscriptions, centralizes data, and enables cross-feature automations (for example, awarding loyalty points when saved items convert to purchases). While specialized apps can excel at a single function, a unified stack makes wishlist signals actionable across loyalty, referrals, and reviews, often improving retention while simplifying operations.