K Wish List‑Advanced Wishlist vs. My Wishlist: An In-Depth Comparison

Introduction

Shopify merchants face a steady stream of single-purpose apps promising quick wins: a wishlist here, a popup there, a referral widget over there. Choosing the right wishlist app means balancing simplicity, design control, customer experience, and long-term retention goals.

Short answer: K Wish List‑Advanced Wishlist is a solid, polished option for merchants who want a simple, brandable wishlist with a floating icon and social sharing, while My Wishlist is a minimal, low-cost choice for stores that only need basic wishlist saving and email sharing. For merchants who want to reduce app bloat and build long-term retention, an integrated retention suite like Growave offers better value by combining wishlist functionality with loyalty, referrals, reviews, and VIP tiers.

This article provides an in-depth, feature-by-feature comparison of K Wish List‑Advanced Wishlist (Kaktus) and My Wishlist (Hubify Apps), explaining where each app fits and when merchants should consider an all-in-one alternative. Expect objective analysis, practical guidance, and clear recommendations for typical merchant profiles.

K Wish List‑Advanced Wishlist vs. My Wishlist: At a Glance

Deep Dive Comparison

This section compares the two apps across functional areas merchants care most about: core features, customization, sharing and notifications, reporting, integrations, pricing, support, and operational considerations like performance and data.

Core Features: What Each App Does Best

K Wish List‑Advanced Wishlist — Core capabilities

K Wish List centers on making product saving and sharing intuitive and visually consistent with a store’s brand. Key capabilities include:

• Floating wishlist button and header icon for immediate access.
• Add-to-wishlist button on product pages.
• Multiple display options: popup, embedded wishlist page, or dedicated page.
• Social media sharing for wishlists to support gift buying and seasonal shopping.
• Customer wishlists (ability for customers to have saved lists).
• Basic tracking of wishlist usage to identify popular items.

These features make it straightforward for shoppers to save and return to favorites while giving merchants a brandable UX.

My Wishlist — Core capabilities

My Wishlist focuses on the essentials of wishlist functionality:

• Save unlimited items to a wishlist.
• Share wishlist via email.
• Unlimited reminder emails.
• Reports on wishlist activity and revenue.

This app covers the fundamental wishlist behaviors that many small stores need without extra display options or social sharing beyond email.

Side‑by‑side feature summary

• Save items: Both apps support saving items.
• Multiple display types (float/popup/page): K Wish List supports all; My Wishlist is focused on wishlist pages and sharing.
• Social sharing: K supports social media sharing; My Wishlist supports email sharing only.
• Customer accounts & persistence: K explicitly supports customer wishlists; My Wishlist’s persistence is implied via unlimited saves and reports.
• Analytics: K tracks wishlist usage; My Wishlist includes wishlist and revenue reports.

Customization & Brand Fit

A wishlist needs to feel native to the storefront. Merchants should evaluate whether the app lets them match colors, icons, labels, and placement.

• K Wish List: Emphasizes UI customization. Merchants can tailor icons, labels, and colors so the wishlist control blends with the theme. That helps conversions by making the wishlist feel like a built-in feature rather than an add-on.
• My Wishlist: Positioned as functional rather than highly stylable. The feature set suggests limited design customizations, focusing more on the mechanics of saving and emailing than on brand-perfect aesthetics.

Recommendation: For brands where design and consistent UX are important (fashion, lifestyle, premium goods), K Wish List is the better fit. For value-focused stores where visual parity matters less, My Wishlist can be sufficient.

Display & Shopper Experience

How a wishlist appears and how easy it is to use will shape adoption rates.

• K Wish List: Floating icon + header icon options increase discoverability. Popup + embedded wishlist options allow merchants to test which layout converts best. Floating icons are useful on both desktop and mobile to surface the wishlist action without a page reload.
• My Wishlist: Likely relies on wishlist pages and email workflows. That creates a straightforward experience, but it can be less discoverable on mobile if a persistent button is missing.

User experience matters for conversion. A subtle, consistently visible control (floating button/header icon) will typically result in higher save rates than a hidden wishlist page.

Sharing, Notifications & Recovery

Saved items are most valuable when they convert shoppers back to the store.

• K Wish List: Includes social sharing for gift lists and product discovery, and notifications when items are added to the wishlist. Social sharing helps extend reach and can drive referral visits.
• My Wishlist: Focuses on email-based sharing and unlimited reminder emails. That supports direct re-engagement through inbox reminders and is useful for transactional nudges (e.g., reminders about items a customer saved).

Both approaches have merit. Social sharing can increase top-of-funnel discovery and gift-driven purchases, while automated reminders target conversion directly.

Analytics & Reporting

Merchants need visibility into how wishlists affect demand and revenue.

• K Wish List: Offers tracking of wishlist usage. The description points to insight into customer interest but doesn’t advertise deep revenue attribution.
• My Wishlist: Offers explicit wishlist and revenue reports and unlimited reminder email data, which can help merchants measure how saved items convert into sales.

For merchants who will rely on reports to optimize merchandising and promotions, My Wishlist’s clear reporting promise is an advantage. K provides usage metrics that are helpful for learning product interest, especially combined with qualitative insights from sharing behavior.

Integrations & Extensibility

Integrations determine how wishlist behavior ties into broader marketing (email, SMS, CRM, analytics).

• K Wish List: Works with Checkout (explicit). There’s no public list of advanced integrations (Klaviyo, Recharge, Gorgias) in the provided data, suggesting limited built-in integrations beyond core Shopify functions.
• My Wishlist: “Works With” is blank in the provided data. That typically indicates minimal or no out-of-the-box integrations.

Implication: Both apps appear to be single-purpose solutions with limited third-party integration capabilities. Merchants who require wishlist events to trigger email or SMS flows (e.g., in Klaviyo) should verify integration options or plan for custom work.

Mobile Experience & Checkout Compatibility

• K Wish List: Floating button and popup options are mobile-friendly design patterns. Explicit "Works With: Checkout" suggests compatibility with checkout flows where wishlist items can be converted to cart items without friction.
• My Wishlist: No explicit compatibility data provided. Merchants should test on mobile and confirm that wishlist-to-cart workflows are smooth.

Setup, Maintenance & Support

• K Wish List: Marketed as set up in minutes with knowledgeable support available. The existence of a free plan lets merchants trial features before committing.
• My Wishlist: Smaller footprint and a low-cost plan suggest a straightforward setup. With only one review, there’s less publicly available feedback on support responsiveness.

Support and reliability are often differentiators. The higher review count for K (81 reviews) with a 4.7 rating provides more confidence about overall user experience than a single 5.0 review for My Wishlist — one excellent review can reflect a positive experience but isn’t a statistically strong signal.

Security, Data Ownership & Performance

• Both apps run within Shopify environments; data persists within Shopify customer accounts when supported. Merchants should confirm where wishlist data is stored, how it’s exported, and retention policies.
• Performance impact: Floating elements, popups, and scripts can add client-side load. K’s multiple display options may introduce slightly more front-end weight than a minimal wishlist widget, but well-built apps minimize this overhead. Always run performance tests (e.g., Lighthouse) after installing a third-party widget.

Pricing & Value

When comparing value, focus on outcomes: retained customers, increased LTV, and sustainable growth.

K Wish List Pricing & Value Proposition

K Wish List offers a free plan and two paid tiers shown in the data:

• Free: Free to install. Includes float button, header icon, add-to-wishlist button, notifications, social media sharing, popup & embedded types, customer wishlists, and knowledgeable support.
• Growth: $6.70 / month. Same listed features as free — price likely reflects support or usage limits.
• Growth 2: $19.99 / month. Again similar feature listing.

Value analysis:

• The free tier is attractive for merchants who want polished wishlist UX with no initial cost — that lowers friction for testing.
• Paid tiers are low-cost and appear to scale support or usage. For stores that rely on wishlist saves to support gift buying seasons, this is a small recurring expense for a core conversion tool.

Phrase to use: K offers better value for money when a store needs a brandable wishlist with multiple display types and social sharing while keeping costs low.

My Wishlist Pricing & Value Proposition

My Wishlist lists a single Standard plan:

• Standard: $3.99 / month. Features include unlimited saves, email sharing, wishlist and product reports, unlimited reminder emails, and revenue reporting.

Value analysis:

• Very low monthly cost for unlimited saves and reporting — good for merchants whose priority is simple data-driven re-engagement.
• Lacks a free trial or free tier in the data provided, meaning merchants must pay to try it out.

Phrase to use: My Wishlist delivers strong value for merchants whose single priority is lightweight wishlist functionality with email-based follow-up and measurable revenue tracking.

Comparative Pricing Takeaways

• K Wish List has a free tier which lowers the barrier to testing polished wishlist UX. For stores that prioritize design and discoverability, K’s free plan provides immediate value with an upgrade path.
• My Wishlist is the lowest-priced paid option, offering unlimited saves and reporting for a predictable monthly cost — appealing to budget-conscious merchants focused purely on wishlist-driven email recovery.
• Neither app bundles broader retention tools (loyalty, referrals, reviews), which can make the total cost of ownership higher when merchants add complementary apps. This is the key trade-off: single-purpose apps are often inexpensive individually but can create tool sprawl and cumulative cost.

Support, Reviews & Market Signals

When public reviews are limited, merchants should triangulate support quality via trial installs and developer responsiveness.

• K Wish List: 81 reviews with a 4.7 rating. That volume is large enough to suggest consistent user experiences and a mature app. Ratings near 4.7 typically reflect reliable functionality and reasonable support.
• My Wishlist: 1 review with a 5.0 rating. A single perfect score could be accurate but lacks broader validation.

Actionable step: For either app, install the free plan (K) or the low-cost plan (My Wishlist) and perform a quick end-to-end test: install, customize branding, save products, share, and measure how saved items translate to cart adds. Evaluate developer support response times with a support question.

Operational Considerations: Migration, Data Export, and Long-Term Strategy

Merchants often underestimate the operational cost of adding and later replacing niche apps.

• Data export: Confirm how wishlist data can be exported (CSV, API) if merchants later switch platforms or change wishlist providers.
• Customer mapping: For stores with customer accounts, verify whether wishlist items attach to customer profiles persistently and how logged-out visitors are handled.
• Replacement cost: If a wishlist app is deeply embedded in marketing flows (email triggers, abandoned wishlist flows), replacing it will require time and potentially developer resources.

Both K and My Wishlist appear straightforward in scope but differ in how extensively they integrate into store workflows. K’s brandable UX may be more tightly embedded in theme templates; My Wishlist’s reporting-focused model may be tied to email workflows.

Use Cases: Which App Is Best For Which Merchant

This section provides actionable guidance for merchants to choose based on specific business needs.

• Merchants prioritizing brand consistency and UX (fashion, beauty, premium home goods)
  • Recommended: K Wish List‑Advanced Wishlist
  • Why: Floating icon, header integration, popup and embedded types, and UI customization create a wishlist that feels native to the storefront. The free tier allows testing before committing budget.
• Small stores prioritizing a low monthly cost and direct email reminders
  • Recommended: My Wishlist
  • Why: Very low monthly price and built-in email reminders with reporting are useful when the store wants wishlist-driven re-engagement without investing in brand-level customization.
• Merchants running seasonal gift campaigns or social-driven sales
  • Recommended: K Wish List
  • Why: Social sharing and list creation features support gift shopping and viral distribution of wishlists.
• Merchants who plan to scale loyalty, referrals, and reviews alongside wishlist usage
  • Recommended: Consider an integrated platform rather than either single-purpose app.
  • Why: An all-in-one retention platform reduces tool sprawl and simplifies cross-feature data flows.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose wishlist apps solve a narrow need well, but as a store grows, adding separate apps for wishlist, loyalty, reviews, referrals, and VIP tiers creates "app fatigue." App fatigue manifests as higher monthly bills, fragmented customer data, inconsistent UX, and increased maintenance time.

Growave’s philosophy—More Growth, Less Stack—addresses app fatigue by consolidating retention tools into a single platform. A single suite reduces integration overhead and centralizes customer behavior into one place, making it easier to turn wishlist signals into loyalty, reviews, and referral campaigns.

What “app fatigue” looks like in practice

• Multiple monthly subscriptions with overlapping functionality.
• Disconnected data: wishlist saves sit in one app, review triggers in another, and loyalty points in a third — requiring manual or custom integrations.
• Inconsistent customer experience: different UI elements and styles across apps break brand cohesion.
• Higher technical debt: theme edits, script conflicts, and maintenance accumulate over time.

How an integrated platform changes the equation

An integrated retention suite transforms wishlist interactions into long-term value by:

• Using wishlist saves to inform loyalty campaigns and targeted incentives.
• Triggering review requests when wishlist items convert.
• Surface VIP tiers and referral incentives to customers who interact with wishlists frequently.

This consolidation simplifies measurement and increases the probability that wishlist behavior will lift LTV rather than remain an isolated metric.

Growave: An integrated retention suite

Growave combines Wishlist with Loyalty & Rewards, Referrals, Reviews & UGC, and VIP Tiers, built to serve merchants from early growth to enterprise. Key practical advantages:

• Convert wishlist behavior into loyalty actions, referrals, or review requests without stitching together separate apps.
• Centralized analytics to measure how wishlist saves feed into revenue, repeat purchases, and customer lifetime value.
• Integrations with major platforms (email providers, customer support, subscriptions) to make wishlist events actionable in marketing automation.

Merchants can compare pricing and plans to evaluate ROI and determine which tier matches store volume and needs. For a closer look at how Growave ties wishlist signals into retention programs, merchants can review how to build loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews.

Merchants seeking to see how other stores use an integrated retention suite can explore customer stories from brands scaling retention.

Book a personalized demo to see how an integrated retention stack improves retention.
Book a personalized demo to see how an integrated retention stack improves retention.

Feature parity and added value

Growave’s wishlist feature is part of a broader toolkit:

• Wishlist: Branded wishlist UX (floating icons, wishlist pages) plus data funnels into loyalty and email flows.
• Loyalty & Rewards: Points, tiers, custom reward actions to motivate repeat purchases and increase LTV.
• Referrals: Turn loyal customers into advocates with referral incentives tied to wishlist and purchase behavior.
• Reviews & UGC: Automate review requests and surface user-generated content on product pages.
• VIP Tiers: Reward high-value customers and tie special wishlist perks or early access to VIP status.

This combination lets merchants act on wishlist signals in ways single‑purpose wishlist apps cannot. For merchants that want to see detailed feature breakdowns, Growave provides transparent plan comparisons where stores can compare pricing and plans and install directly from the Shopify marketplace if desired install Growave from the Shopify App Store.

Integrations and enterprise readiness

For merchants on Shopify Plus or stores with multi-language and multi-store setups, Growave includes enterprise-level features and support. For those evaluating platform fit, there are dedicated solutions for solutions for high-growth Plus brands. Integrations with popular marketing tools make it practical to connect wishlist signals to existing automations.

Two practical ways merchants can test the platform

• Small test: Start with the Entry Plan to run wishlist campaigns alongside a simple loyalty program and measure incremental repeat purchase lift. Compare results against current single-app wishlist performance by monitoring repeat purchase rate and revenue per customer.
• Strategic rollout: For merchants with existing review and loyalty workflows, use the Growth Plan to migrate wishlist, review automation, and loyalty into one stack before peak season.

Merchants can explore and compare feature tiers directly to evaluate fit and costs; for a quick assessment, compare pricing and plans.

Migrating From a Single Wishlist App to an Integrated Suite

Steps to migrate with minimal disruption:

• Export existing wishlist data and map it to customer accounts.
• Test wishlist and wishlist-to-cart flows in a staging theme or storefront duplicate.
• Run a short A/B test: keep the existing wishlist on a portion of traffic while exposing another segment to the integrated wishlist experience to measure conversion lift.
• Use wishlist events to trigger loyalty points or review requests in the new platform to start tracking cross-feature impacts.

Consolidating apps cuts down technical maintenance and centralizes customer behavior, freeing time to optimize retention strategies rather than patch integrations.

Practical Recommendations

• If only a simple wishlist is required and budget is extremely constrained: My Wishlist is a reasonable choice for its low monthly fee and reporting capabilities.
• If brand cohesion, discoverability, and social sharing are priorities: K Wish List is a better single-purpose option, especially given the free plan for testing and a strong review base (81 reviews, 4.7 rating).
• If the goal is sustainable retention and reducing the number of single-purpose apps: Evaluate an integrated retention platform to convert wishlist behavior into repeat purchases, reviews, and referrals.

Conclusion

For merchants choosing between K Wish List‑Advanced Wishlist and My Wishlist, the decision comes down to priorities: K Wish List is best for stores that want a brandable, discoverable wishlist with social sharing and a low barrier to trial via a free plan; My Wishlist is best for merchants who want a very low-cost, email-focused wishlist with straightforward reporting. Both apps serve the core wishlist function, but neither solves the broader problem of retention tool proliferation.

For merchants seeking to reduce tool sprawl and turn wishlist signals into measurable increases in repeat purchases and lifetime value, an integrated platform that combines wishlist, loyalty, referrals, and reviews is a higher-value approach. Growave’s More Growth, Less Stack philosophy centralizes retention features in one suite so wishlist saves become actionable across loyalty programs, referral campaigns, and review automation. Merchants can evaluate plans and pricing to see which tier matches growth stage and launch a trial to compare outcomes directly. Start a 14-day free trial to see how a unified retention stack accelerates growth.

FAQ

Q: How does K Wish List‑Advanced Wishlist differ from My Wishlist in terms of customization?

• A: K Wish List emphasizes UI customization — icons, labels, colors, and multiple display types (floating button, header icon, popup, embedded page) make it easier to match a store’s branding. My Wishlist focuses on functional wishlist saving and email workflows with fewer styling controls.

Q: Which app provides better reporting to understand wishlist-driven revenue?

• A: My Wishlist specifies wishlist and revenue reports and unlimited reminder emails, making revenue attribution explicit. K Wish List tracks wishlist usage and customer interest; merchants may need to combine that with their analytics tools for full revenue attribution.

Q: If a merchant plans to scale loyalty and referrals later, is it better to start with a single-purpose wishlist or an integrated platform?

• A: Starting with a single-purpose wishlist can be fine for early testing, but as retention objectives grow, an integrated platform reduces app fatigue and enables wishlist events to trigger loyalty, referral, and review workflows without custom integration. An integrated approach typically delivers stronger long-term ROI.

Q: How does an all-in-one platform compare to specialized apps?

• A: An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews into a single system, centralizing data and simplifying workflows. This reduces subscription overhead and integration maintenance, and it makes it easier to convert wishlist interactions into repeat purchases and LTV improvements. For merchants focused on sustainable growth and operational simplicity, an integrated platform often offers better value for money than assembling multiple specialized apps.