K Wish List‑Advanced Wishlist vs. CP24 Advanced Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is an early but important retention decision for many Shopify merchants. Many stores add wishlists to capture shopper intent, surface popular items, and nudge customers back with targeted messaging. The problem is that a single app decision can affect conversions, site speed, integration complexity, and the marketing workflows that drive repeat purchases.

Short answer: K Wish List‑Advanced Wishlist is a strong pick for merchants who want a low-friction, visually integrated wishlist with basic sharing and customization; CP24 Advanced Wishlist is better for stores that want wishlist-driven push marketing, price/stock reminders, and multiple wishlist management. For merchants who want to reduce app sprawl and build retention across loyalty, referrals, reviews, and wishlists in one place, an integrated platform like Growave often delivers better long-term value.

This post provides an in-depth, feature-by-feature comparison of K Wish List‑Advanced Wishlist (developer: Kaktus) and CP24 Advanced Wishlist (developer: CloudPlug24). The goal is practical: help merchants decide which app fits a specific store profile and, at the end, present a lower-complexity alternative for merchants ready to consolidate retention tools.

K Wish List‑Advanced Wishlist vs. CP24 Advanced Wishlist: At a Glance

Feature Comparison

Core wishlist functionality

K Wish List‑Advanced Wishlist focuses on making product saving and sharing frictionless. The app offers a floating button and header icon that keep the wishlist action visible across pages. Saved items appear in a dedicated wishlist page or in a popup or embedded layout. The customization options—labels, icons, and colors—help match the wishlist UI to the store’s design. These features make K Wish List a practical option for stores that prioritize simplicity and conversion lifts without additional marketing complexity.

CP24 Advanced Wishlist provides similar baseline capabilities—add-to-wishlist buttons, visible wishlist counts, and a dedicated wishlist—but it also layers in features aimed at reactivation. Notable additions include guest wishlist support, multiple wishlist creation, syncing across devices, and automated price-drop or low-stock reminders. The ability to collect web push tokens tied to wishlist behavior is an explicit differentiator: wishlisted items can be used to trigger push notifications that try to convert interest into purchases.

Key takeaways:

• Use K Wish List if the goal is a clean, branded save experience with social sharing and minimal setup time.
• Use CP24 if wishlists should feed reactivation channels (push), and if multi-list or guest wishlist management is a requirement.

Sharing, social proof, and public lists

K Wish List makes sharing straightforward: shoppers can create gift lists and share them via social channels. This is valuable during peak gifting seasons or for product comparison shopping. Social sharing also creates lightweight social proof, signaling interest to other shoppers.

CP24 supports shareable wishlists too, but its main social leverage comes from displaying wishlisted counts and integrating wishlist triggers with push campaigns. This makes CP24 more marketing-centric: sharing is one piece of a broader reactivation toolkit.

Practical note:

• If social sharing and user-visible lists are the priority, both apps cover the basics.
• If the goal is to use wishlist behavior as a signal for targeted marketing, CP24’s push integration offers more leverage.

Reminders, price-drop, and low-stock alerts

K Wish List’s out-of-the-box feature set does not emphasize automated pricing or stock alerts. It centers on saving and sharing behavior and tracking wishlist usage for insight into customer interest.

CP24 includes price-drop and low-stock reminders as part of its feature set (particularly in paid tiers). That capability turns wishlists into a conversion engine: rather than just storing intent, the app proactively re-engages visitors when conditions change. For merchants with dynamic pricing, frequent sales, or limited-stock drops, this can directly increase conversion rates.

Consideration:

• Stores that run frequent promotions or need to capitalize on scarcity will find CP24’s reminders materially helpful.
• Stores that only need to collect wishlists for product lifecycle analysis or gifting may not need automated alerts.

Guest wishlist and multiple wishlists

K Wish List supports "Customers Wishlists," which typically requires shopper accounts to persist lists across devices. It offers a seamless in-account experience but may be less flexible for anonymous visitors.

CP24 explicitly supports visitor/guest wishlists and multiple wishlists per user. This is useful for stores where shoppers might not create accounts or where users want separated lists (e.g., "Gifts", "Summer", "To Compare"). Multiple wishlists can improve UX and increase the number of saved items per shopper, which can yield more signals for merchandising.

Operational tip:

• If account creation rates are low, or the store wants to capture intent without forcing signup, CP24's guest wishlist capability is a practical advantage.
• If the store’s product set benefits from segmented lists, CP24 provides more UX flexibility.

UI customization and theme matching

K Wish List emphasizes design customization—icons, labels, colors—so the wishlist blends with the storefront. Quick styling options reduce the need for theme edits or developer resources.

CP24 provides configurable front-store text and full device compatibility, but the emphasis is on functionality over deep visual customization. Stores with strict brand standards that also want advanced notification features may need to balance styling work against the app’s built-in configuration.

Decision point:

• Brands that want a native, on-brand wishlist with minimal dev work will appreciate K Wish List’s ease of styling.
• Brands that prioritize messaging/automation may accept some trade-offs in stylistic control to gain functional depth from CP24.

Pricing & Value

Pricing is often the tiebreaker for many merchants. Both apps offer free tiers but differ in how they gate advanced features.

K Wish List Pricing Summary:

• Free: core wishlist functionality (float button, header icon, add-to-wishlist, notifications, social sharing, popup/embedded types, customers wishlists).
• Growth: $6.70/month (same feature list as Free in provided data).
• Growth 2: $19.99/month (same feature list shown). K Wish List’s pricing appears straightforward and lightweight. For stores that merely need a branded wishlist with social sharing, the free tier may be sufficient.

CP24 Pricing Summary:

• Free: share wishlist, metrics dashboard, visitor/guest wishlist, welcome & push campaign, limited quotas (up to 100 wishlist items/mo, 100 push impressions/mo).
• Basic: $2.99/month (adds detailed reports, multiple wishlists, price-drop & low-stock reminders, up to 2K wishlist items/mo, 10K push impressions/mo).
• Professional: $9.99/month (10K wishlist items/mo, 50K push impressions/mo).
• Enterprise: $19.99/month (25K wishlist items/mo, large push impression allowance). CP24’s free tier includes push campaigns but with strict monthly quotas. The paid tiers unlock higher limits and the key reminders functionality. For merchants that rely on push to get back visitors, the paid tiers can be good value, but monthly limits require evaluation against expected usage.

Value-for-money considerations:

• K Wish List is good value for brands that only need a visual, shareable wishlist and want a low-cost, low-complexity add-on.
• CP24 offers better value for brands that will use push and reminders at scale; the lowest paid tiers (starting at $2.99) are inexpensive entry points to that capability.

Pricing nuance:

• Neither app lists usage-based surcharges beyond the stated plan quotas, but merchants must monitor push impression usage and the number of wishlisted items, particularly for CP24.
• For stores that accumulate a large volume of wishlist activity, costs can climb if higher quotas are required.

Integrations & Ecosystem

Data flow and marketing integrations

K Wish List emphasizes compatibility with Checkout and a simple front-end integration that avoids heavy dev work. It lists checkout compatibility explicitly, which matters for wishlist behavior during purchase flows.

CP24 highlights web push token collection and built-in push campaigns. That makes CP24 a semi-standalone reactivation tool—wishlists feed into push notifications. However, CP24’s public information does not list deep integrations with common marketing stacks like Klaviyo or Omnisend, so merchants that rely on email automation may need to export data or use workarounds.

Integration implications:

• If the store’s retention stack centers on email and CRM workflows, verify how wishlist data flows into that stack before choosing CP24.
• K Wish List may be easier to stitch into checkout behavior without complex automation, but it lacks the explicit push token capture that CP24 provides.

Platform compatibility and developer ecosystems

K Wish List is designed to be theme-friendly and easy to set up without code. That lowers the barrier for stores without developer resources. CP24’s features such as guest wishlist syncing across devices and push token collection may require additional permissions and setup steps.

Merchants using headless storefronts or advanced page builders should test both apps’ compatibility with their specific setup. Apps that rely on front-end injection can sometimes conflict with non-standard themes or page builders.

Third-party app compatibility

Neither app claims an extensive universal integration matrix like larger platforms. If a merchant depends on a broad set of integrations (customer support, subscription billing, advanced analytics), expect to do additional validation. For businesses that need consolidated integrations across loyalty, reviews, and referrals, that is where an integrated retention platform becomes attractive.

Contextual note:

• For merchants thinking about consolidating onto a single retention platform, compare the integration list and add-on support carefully—having wishlist data flow to loyalty and referral systems eliminates manual exports.

Analytics, Reporting, and Behavior Insights

K Wish List provides tracking of wishlist usage to gain insights into customer interest. This level of reporting works for spotting popular products and testing merchandising ideas.

CP24 advertises more comprehensive analytics and detailed reports in its paid plans. Because CP24 ties wishlist events to push campaigns, the app’s reporting can show the direct impact of reminders—e.g., conversions following price-drop notifications. For merchants looking to measure the ROI of wishlist-driven reactivation, CP24’s reporting is a stronger match.

Merchant consideration:

• If reporting needs are limited to counts and popular-item lists, K Wish List is sufficient.
• For conversion attribution tied to wishlist messages, CP24 provides more actionable analytics.

Marketing & Retention Capabilities

Reactivation channels

K Wish List is mainly a capture and sharing tool; it is not primarily a reactivation channel itself. Merchants will need to connect wishlist behavior to email or push platforms manually if they want automated follow-up.

CP24 includes push campaign capabilities built around wishlist behavior. This turns wishlists into a reactivation method: when an item’s price drops or stock runs low, the app can send web push messages to visitors who previously expressed interest. That direct channel can be powerful for stores with high visit-to-conversion friction or frequent price changes.

Strategic guidance:

• Stores seeking a wishlist that’s also an active marketing lever should prioritize CP24.
• Stores that already have an advanced email/push stack might prefer a lighter wishlist and then pipe events into the existing stack—K Wish List suits that approach.

Customer lifecycle and LTV impact

Wishlists contribute to lifetime value (LTV) by capturing purchase intent and enabling timely follow-ups. The difference in LTV impact between the apps comes down to how easily merchant workflows can act on wishlist signals. CP24’s automated push reminders increase the likelihood of conversion from saved intent, while K Wish List offers a clean capture experience that can be used as a source signal in broader retention programs.

Recommendation:

• For incremental LTV improvements via automated reminders, CP24 often produces measurable lifts.
• For long-term LTV improvements through loyalty and referral programs, consider pairing a wishlist app with broader retention tools.

User Experience and Implementation

Time-to-launch and configuration

K Wish List is positioned as "set up in minutes with no coding required." Its customization options are frontend-focused, which speeds deployment for merchants without developer bandwidth.

CP24’s feature set—guest wishlist syncing, web push capture, and reminder rules—can require more configuration. Setting push campaigns and mapping wishlist events into notifications takes time, but the trade-off is a potentially higher reactivation yield.

Deployment advice:

• Use K Wish List when speed and simplicity are top priorities.
• Allocate implementation time for CP24 if push-driven conversions are a core objective.

Mobile experience and cross-device sync

CP24 explicitly advertises syncing across all devices, which matters when shoppers switch between mobile and desktop. K Wish List supports customers’ wishlists but may rely more on logged-in accounts to maintain persistence across devices.

If the customer base frequently switches devices without creating accounts, CP24’s guest wishlist and cross-device sync are meaningful differentiators.

Accessibility and localization

CP24 mentions full manageable front-store text for non-English languages, making it friendlier for multi-language stores. K Wish List allows label customization, which enables localization, but CP24’s explicit support is notable.

Merchant consideration:

• For stores targeting non-English markets, verify language support and how text can be customized in each app.

Performance, Stability, and Compliance

Both apps are lightweight compared to multi-feature suites, but any app that injects front-end code must be evaluated for speed impact. K Wish List’s simple UI-first approach typically has a smaller footprint. CP24’s additional scripts for push notification capture might add marginal loading time, especially if push tokens are collected on many pages.

Security and compliance:

• CP24’s push token capture means the app will interact with visitor consent flows. Merchants must verify that the app’s push consent handling meets privacy and regional regulations.
• For stores subject to strict compliance standards, ensure that the app’s data handling and retention policies align with the store’s security and privacy practices.

Support, Documentation, and Community Feedback

K Wish List has 81 reviews and a 4.7 rating on the Shopify App Store, indicating consistent user satisfaction over a larger sample size. The number of reviews suggests the app is relatively established and used across a wider merchant base.

CP24 has a smaller review sample (6 reviews) but a 5.0 rating. That perfect score is positive but comes from fewer merchants, making it harder to generalize about long-term reliability and the developer’s support responsiveness.

Support expectations:

• K Wish List’s larger review base and "knowledgeable support" claim indicate reliable developer support for common onboarding needs.
• CP24 appears to have strong support for early adopters, but merchants should evaluate support SLAs and response times before making the app a critical marketing piece.

Scalability and Enterprise Considerations

Both apps offer paid tiers that increase quotas or unlock more features. However, neither is presented as a full enterprise retention suite. For high-growth stores or Shopify Plus merchants looking for advanced loyalty, VIP tiers, and deep integrations across customer touchpoints, an integrated platform may be more appropriate.

If the wishlist is intended as a long-term growth lever that feeds into loyalty and referral programs, planning for integration or eventual consolidation is advisable.

Use Cases — Which App Fits Which Merchant?

K Wish List‑Advanced Wishlist is best for:

• Small to mid-size brands that want a polished, on-brand wishlist quickly.
• Merchants who prioritize design consistency and easy setup over advanced automation.
• Stores that already have a separate, mature marketing automation stack and only need a simple capture tool.

CP24 Advanced Wishlist is best for:

• Merchants that want to turn wishlist activity into immediate reactivation via web push.
• Stores with frequent price or stock changes that benefit from automated reminders.
• Brands that need guest wishlist support and multiple lists per user for complex shopping behavior.

Neither app is inherently "wrong"—the best choice depends on whether the wishlist acts as a standalone UX element or a trigger in a larger retention engine.

Migration, Data Ownership, and Exit Strategy

Before installing either app, merchants should confirm:

• How wishlist data is stored and exported.
• Whether wishlists are tied to Shopify customer accounts, anonymous visitor IDs, or only within the app.
• The process for migrating saved lists if switching apps later.

CP24’s guest wishlist and push-based model may hold data in multiple formats (tokens, guest IDs). K Wish List’s reliance on customer accounts for persistence could simplify mapping lists to orders, but also tie wishlists tightly to the app.

Operational checklist:

• Export wishlist data prior to uninstalling.
• Confirm compatibility with the replacement app or platform.
• Maintain a record of any theme edits or injected code for clean removal.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is real. Many merchants accumulate single-function apps—wishlist here, reviews there, loyalty somewhere else—and soon face a bloated tech stack. Too many apps increase maintenance overhead, cause integration gaps, and dilute the ability to run cohesive retention programs that increase LTV.

The concept of consolidating features into a single platform is not about restricting options; it’s about aligning customer signals (saves, reviews, referrals, purchases) and converting them into repeatable retention strategies.

Growave’s approach—captured in the "More Growth, Less Stack" philosophy—addresses this exact problem by combining Wishlist, Loyalty & Rewards, Referrals, Reviews & UGC, and VIP Tiers in one product suite. A single platform reduces friction between features: wishlists can trigger points or referral incentives, reviews can feed into loyalty campaigns, and VIP tiers can be populated by multi-channel engagement.

Key benefits of consolidation:

• Unified customer profiles: wishlist behavior becomes part of a single customer record used by loyalty and review workflows.
• Simplified analytics: attribution and cohort analyses are easier when signals live in one platform.
• Fewer performance issues: a single well-architected app typically integrates more cleanly than several front-end injectors.

Explore how to consolidate retention features and plan for simpler operations by checking pricing options and plan features on the platform’s pricing page. For merchants that need enterprise-level support or are operating on Shopify Plus, there are specific solutions tailored to scale and complex setups that reduce duplication and speed up launches.

Growave connects wishlist activity to loyalty and rewards, enabling merchants to drive repeat purchases from the same intent signal. Learn more about how merchants can build loyalty and rewards that drive repeat purchases or collect and showcase authentic reviews to amplify social proof. See customer stories from brands scaling retention to understand real-world outcomes.

If a demo is helpful, Book a personalized demo to see how an integrated retention stack improves retention. (This is an explicit invitation to evaluate an integrated approach against a single-purpose wishlist app.)

How Growave maps to common wishlist use cases

• Replace a standalone wishlist app: The integrated wishlist captures saves and makes them actionable—assigning points for saves, nudging with loyalty-based discounts, or prompting referrals when someone shares a list.
• Centralize reactivation channels: Instead of managing push, email, and loyalty in separate tools, a consolidated platform connects wishlist events to rewards campaigns and email automations.
• Reduce vendor management: One vendor, one billing cycle, and one integration point reduce overhead and speed up the ability to iterate on retention tactics.

Integrations and platform support

Growave supports a wide set of platform integrations (email platforms, help desks, subscription services) and provides extensions for Checkout, POS, and Shopify Flow. For merchants on Shopify Plus, dedicated support and custom launch plans are available to align complex flows with enterprise needs. See specific solutions for high-growth Plus brands that require customization and prioritized support.

Pricing and how to evaluate ROI

Consolidation often looks more expensive on face value, but value-for-money becomes clear when factoring in:

• Reduced developer time integrating and maintaining multiple apps.
• Improved conversion from coordinated campaigns (e.g., wishlist → points → purchase).
• Fewer conflicts and speed regressions that can happen when multiple front-end apps overlap.

Growave offers a free plan and tiered pricing that aligns with order volume and feature needs; merchants can compare plans on the pricing page to estimate ROI. For those who prefer a walkthrough, book a demo to see how an integrated suite can replace a stack of single-purpose apps.

Practical migration tips to an integrated platform

• Audit current apps: List active wishlist features and how they feed other tools.
• Map signals: Identify which wishlist events (save, share, price-alert click) are used now and where they should flow post-migration.
• Prioritize features: Not all features must be migrated immediately—start with core wishlist capture and the highest-value reactivation path.
• Test and verify: Run A/B tests comparing current reminders (if any) with integrated reward-triggered campaigns to quantify lift.

Support, Compliance, and Operational Considerations for Consolidation

Moving to an integrated platform centralizes more customer data and marketing actions. Merchants should validate:

• Data residency and retention policies.
• GDPR and CCPA compliance for notifications and tokens.
• Support SLAs and account management for growth-stage requirements.

For merchants on Shopify Plus or with complex compliance needs, consolidated platforms often provide tailored onboarding and a customer success plan to ensure migration is smooth. Review platform documentation and customer stories from brands scaling retention to understand implementation timelines.

Conclusion

For merchants choosing between K Wish List‑Advanced Wishlist and CP24 Advanced Wishlist, the decision comes down to priorities:

• Choose K Wish List if the primary goal is a fast, on-brand wishlist with simple sharing and minimal setup overhead. Its higher review sample (81 reviews, 4.7 rating) indicates broad adoption and consistent user satisfaction for straightforward wishlist needs.
• Choose CP24 Advanced Wishlist if wishlist interactions should directly trigger reactivation via web push, or if the store needs guest lists and multiple wishlists per user. Its 5.0 rating (6 reviews) suggests high satisfaction among a smaller set of merchants, and its reminders and push features make it suited for conversion-driven use cases.

For merchants looking to avoid tool sprawl and build retention across loyalty, reviews, referrals, and wishlists in a coordinated way, an integrated platform that follows "More Growth, Less Stack" can offer better long-term value. Consolidating wishlist signals with loyalty and review programs removes manual work, reduces integration points, and often increases lifetime value more predictably.

Start a 14-day free trial to explore how an integrated retention suite replaces multiple single-function apps and accelerates growth. (This is a direct invitation to evaluate consolidation via the platform’s pricing plans.)

Frequently Asked Questions

Q: Which app is faster to install and requires less developer work? A: K Wish List is designed for quick, no-code setup with straightforward styling options, making it faster for teams with limited developer resources. CP24 can be set up without heavy development but may need additional configuration for web push and sync features.

Q: Which app is better if a store wants to use wishlists as a marketing trigger? A: CP24 is designed to use wishlists as a marketing trigger—collecting push tokens and sending price-drop or low-stock reminders—so it’s better for merchants that want wishlist-driven reactivation.

Q: How does an all-in-one platform compare to specialized apps like K Wish List and CP24? A: An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews into a unified customer profile. This reduces maintenance overhead, simplifies attribution, and enables more cohesive retention campaigns. While specialized apps can offer depth in specific features at lower cost, consolidation often produces higher LTV gains and less operational friction.

Q: If a merchant already uses email and push providers, is a consolidated platform still useful? A: Yes—consolidation helps by routing wishlist signals directly into loyalty and review workflows without manual exports or complex webhooks. Merchants with mature stacks should evaluate how much developer time and coordination consolidation would save versus the marginal feature gains of specialized apps.

Further reading and resources: merchants interested in comparing consolidation options can review platform pricing and plan features, explore how to build loyalty and rewards that drive repeat purchases, and see customer stories from brands scaling retention to make a practical migration plan.