Stensiled Wishlist vs. Yellos Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision that can have a large impact on conversion, cart recovery, and repeat purchases. With thousands of apps available, merchants need to weigh feature sets, integrations, and long-term value—especially when a single-purpose app can quickly become part of an unwieldy tech stack.

Short answer: Stensiled Wishlist is a sensible pick for merchants who want a straightforward, analytics-minded wishlist with a free tier and a low-cost upgrade. Yellos Wishlist fits merchants that prioritize front-end customization, social sharing, and multi-language support. For stores that want retention features beyond a single widget—like loyalty, reviews, referrals, and VIP tiers—Growave offers a higher-value alternative that reduces the number of separate tools needed and centralizes customer data.

This post provides an objective, feature-by-feature comparison of Stensiled Wishlist and Yellos Wishlist so merchants can decide which app suits their immediate goals—and when it makes sense to consider an integrated retention platform instead.

Stensiled Wishlist vs. Yellos Wishlist: At a Glance

Feature Comparison

Core Functionality

Stensiled Wishlist focuses on the operational side of wishlists: inventory of saved items, analytics and activity tracking, and a Save For Later workflow that can nudge customers back to purchase. The app advertises a code-free setup and a feature set that directly addresses product discovery gaps—customers who want to remember items or postpone purchases.

Yellos Wishlist emphasizes customer experience and flexibility. The app highlights quick setup for wishlist creation, multiple lists per customer, customization options (color, icon, animations), and built-in shareability for social channels. Multi-language support is prominent, positioning Yellos for stores selling to diverse language markets.

How that translates into merchant outcomes:

• Stensiled leans toward data-driven workflows that help merchants analyze wishlist behavior, find demand signals, and re-engage customers. That can aid merchandising and targeted remarketing.
• Yellos aims to increase engagement and social reach, which can drive referral traffic and social proof when customers share wishlists.

Setup & Ease of Use

Both apps promote code-free setup. For merchants with limited development resources, this claim matters. A code-free installation reduces friction and time-to-value.

Considerations:

• Confirm theme compatibility before installing. Even code-free apps sometimes require minor CSS adjustments on heavily customized themes.
• Check how the app injects wishlist buttons and modals—some approaches impact page load time more than others.

Practical advice:

• Use a staging theme to test the initial setup and confirm mobile behavior.
• Verify if the app uses asynchronous scripts to avoid blocking page content.

Customization & Branding

Yellos puts customization front and center. Options such as color, icons, and animations help the wishlist feel native to the store’s aesthetic. Multiple wishlist support also enables customers to organize items by event or occasion, improving user experience.

Stensiled offers custom icons and claims a code-free setup, but customization appears narrower and more functionally oriented. Where Stensiled’s design choices exist, they appear geared toward clarity and analytics rather than animation or heavy visual flair.

Practical implications:

• Brands heavily invested in a polished, branded front-end will likely appreciate Yellos’ visual controls.
• Brands focused on clean UX and actionable data may prefer Stensiled’s simpler approach if it fits design needs.

Wishlist Management (Customer Experience)

Yellos supports creating and managing multiple wishlists, which is useful for customers who shop for different people or keep lists by occasion. The app also highlights shareable wishlists across social media platforms—helpful for wedding registries, gift guides, or social discovery.

Stensiled highlights Save For Later and activity tracking by time range. Save For Later can reduce friction for customers who plan purchases, and the time-based tracking allows merchants to spot trends (e.g., seasonal interest spikes).

Merchant trade-offs:

• Multiple lists + shareability (Yellos) expands customer utility and social reach.
• Save For Later + activity tracking (Stensiled) provides operational insights and a more analytics-driven lifecycle approach.

Analytics & Reporting

Stensiled explicitly lists “Detailed Wishlist Analytics” and “Track products, customers activities, with time range filtering.” That indicates a stronger commitment to measurement—critical for merchants who want to convert wishlist interest into revenue through targeted campaigns.

Yellos’ provided information does not list analytics as a core feature. That does not mean analytics are absent, only that they are not highlighted in the available description. Merchants who rely on data-driven campaigns should confirm the presence and granularity of analytics directly with Yellos.

What to verify during evaluation:

• Can wishlist events be exported or pushed to analytics platforms (e.g., Google Analytics, segmenting in Klaviyo)?
• Are there conversion or recovery metrics (e.g., percentage of wishlist items purchased within X days)?

Social Sharing & Multi-Language Support

Yellos lists shareability and multi-language support (Arabic, Chinese, English, Hindi, Indonesian, Spanish). These features are valuable for stores operating across borders or that want to leverage user networks for organic reach.

Stensiled does not list social sharing or multi-language support in the provided data. For merchants targeting global markets, multi-language support is often a differentiator in conversion rates and customer satisfaction.

Action points:

• If selling internationally, confirm which elements of the wishlist UI are localizable.
• Check the social sharing flow: does it generate a web-hosted wishlist page or share deep links into the storefront?

Integrations & Extensibility

Both apps’ provided data show no listed integrations. Single-purpose wishlist apps often integrate with email platforms, CRM, or marketing tools, but that must be validated.

Questions to ask developers:

• Does the app push wishlist events to third-party tools (email platforms, analytics, CRM)?
• Can wishlist data be exported in bulk?
• Is there API access for custom flows or headless storefronts?

If integrations are limited, wishlist data may be siloed—hindering sophisticated lifecycle campaigns.

Performance & Store Impact

Wishlist scripts, pop-ups, and assets can affect page load and store performance. Neither app lists performance benchmarks in the provided data.

Checklist for merchants:

• Test Lighthouse or a similar performance audit before and after installation.
• Confirm whether scripts are loaded asynchronously and if assets are served via CDN.
• Check mobile behavior—many buyers use mobile devices and wishlist functionality must feel fast and responsive.

Pricing & Value

Stensiled publicly lists a Basic Plan (Free) and an Advance Plan at $9.99/month. Features included in the free plan are listed as code-free setup, wishlist analytics, custom icons, Save For Later, and time-range activity tracking; the paid plan lists the same features in the provided data. This makes Stensiled attractive for small stores that want analytics and Save For Later without immediate cost.

Yellos’ pricing was not provided in the given data. Lack of publicly listed pricing is common among apps that rely on custom plans or want to engage merchants directly. Merchants evaluating Yellos should request clear pricing and compare total cost of ownership.

How to evaluate value for money:

• Compare the features a merchant actually needs (multiple wishlists, social sharing, analytics) against the price.
• Consider the cost of adding more single-purpose apps later—additional monthly fees add up and fragment data.

Language to use: prefer "better value for money" when comparing cost-effectiveness.

Support & Documentation

Neither app has public review counts or ratings in the provided data; this makes it hard to infer responsiveness or quality of support. Developer names are available—Vowel Web for Stensiled and Evolution Infosystem Inc. for Yellos—so merchants can research support reputation.

Good evaluation steps:

• Check the app listing pages and developer sites for help documentation.
• Ask for SLA information if the store has high volume or depends on wishlist functionality for revenue.
• Request references or case studies where possible.

Security, Data Protection & Portability

Wishlist data can contain customer preferences and user IDs. Neither app explicitly lists export or privacy features in the provided descriptions. Merchants should verify:

• How wishlist data is stored.
• Whether customers can export their own lists.
• GDPR, CCPA, and other compliance approaches.
• Whether wishlist events can be sent to the store’s analytics or email systems to avoid data silos.

Mobile & Progressive Web App Considerations

Mobile-first behavior matters for wishlist adoption. Yellos’ focus on animations and UI suggests attention to the mobile experience. Stensiled’s Save For Later is a high-value feature for mobile shoppers who often postpone purchases.

Merchants should:

• Inspect the mobile UI and test wishlist creation, saving, and sharing.
• Confirm that shareable wishlist pages render correctly on mobile social apps.

Pricing and Value Analysis

• Stensiled: Free Basic Plan and Advance Plan at $9.99/month. Given the listed features in the Basic Plan—analytics, custom icons, Save For Later—Stensiled provides immediate core functionality without cost. The $9.99 plan appears to mirror Basic in the provided data; merchants should check for limits (e.g., number of wishlist items tracked, report retention) that may trigger a paid upgrade.
• Yellos: No pricing disclosed in the available data. Merchants must contact the developer or check the app listing for up-to-date pricing and any usage limits or feature tiers.

Value considerations:

• For stores that only need one well-built wishlist experience and want analytics cheaply, Stensiled represents strong value for money, especially with a free tier to test performance and conversion impact.
• For stores that prioritize multi-language markets, social sharing, and multiple lists per customer, Yellos may provide better direct value—even if price is higher—because it reduces the need for separate tools or custom development to support those behaviors.

Always request trial access and test the app on a staging theme to understand real-world impact and any hidden costs.

Support, Reviews & Trust Signals

A conspicuous detail for both apps is the lack of public reviews and a 0 rating in the provided data. This absence limits the ability to infer real-world reliability, support responsiveness, and ongoing development.

How merchants should handle this:

• Request developer references and proof of installations (screenshots or store examples).
• Ask for up-to-date changelogs and roadmaps if long-term reliance is planned.
• Consider vendor reputation beyond the app listing—company website, case studies, and contactability.

Use Cases: Which App Is Better For Which Merchant?

• Stores on a tight budget that need basic wishlist features + analytics: Stensiled Wishlist. The free plan with analytics and Save For Later provides an immediate testbed for impact.
• Stores that need multi-language support, social sharing, and visual customization: Yellos Wishlist. Its emphasis on multiple lists, shareable pages, and animated UI fits stores looking to maximize engagement and social reach.
• Stores that require deep analytics integration, lifecycle automation, and retention features beyond wishlist: Neither single-purpose app replaces a full retention suite. For merchants focused on long-term customer lifetime value, an integrated platform should be considered.

Potential Limitations & Risks of Single-Purpose Wishlist Apps

• Fragmented customer data: Wishlist events can end up siloed if not integrated with email, CRM, or analytics platforms.
• Tool sprawl: Adding separate apps for loyalty, reviews, referrals, and wishlist increases monthly costs and integration overhead.
• Hidden costs: Some wishlist apps restrict features (API access, export limits) behind higher tiers, making total cost of ownership higher.
• Support uncertainty: With no review history in the provided data, support responsiveness and product stability are unknown.

Merchants should weigh immediate feature needs against long-term retention and growth objectives.

Implementation Checklist Before Installing Either App

• Test on a staging theme to ensure theme compatibility and avoid live-store issues.
• Confirm data export options and integration points with email/analytics platforms.
• Validate mobile UI and social share behavior.
• Ask about data retention, privacy compliance, and backup/export capabilities.
• Clarify pricing, usage limits, and support SLAs.

The Alternative: Solving App Fatigue with an All-in-One Platform

What App Fatigue Looks Like

App fatigue occurs when a store relies on multiple single-purpose apps—one for wishlists, another for loyalty, another for reviews, a separate referral tool, and so on. Over time, that stack creates several problems:

• Increased monthly costs and complex billing.
• Fragmented customer data across siloed systems.
• Multiple scripts hurting page performance and mobile speed.
• Lengthy maintenance and integration tasks when APIs, themes, or third-party platforms update.
• Limited cross-channel automation because events are not consolidated.

These issues distract merchants from core growth work: improving product-market fit, optimizing conversion funnels, and building customer relationships.

The "More Growth, Less Stack" Approach

An alternative is to consolidate the most impactful retention tools into a single platform that centralizes data, reduces scripts, and provides cross-functional automation. Growave positions itself around this philosophy: combine loyalty, referrals, reviews & UGC, wishlist functionality, and VIP tiers into one retention suite so merchants can manage retention holistically.

This approach has practical benefits:

• Consolidated customer profiles feed loyalty, referral incentives, review requests, and wishlist triggers from the same data source.
• Fewer external scripts improve page speed and reliability.
• Centralized reporting surfaces LTV metrics and cohort behavior more clearly than piecemeal dashboards.
• Cross-feature workflows (e.g., reward points for leaving a review, or wishlist-triggered email with loyalty incentives) become straightforward.

Growave Capabilities That Address Common Wishlist Gaps

• Wishlist as part of a retention stack: A wishlist in isolation is useful, but when it feeds loyalty and targeted outreach, its revenue potential multiplies. Growave links wishlist behavior to rewards and automated campaigns.
• Loyalty and rewards that drive repeat purchases: loyalty and rewards that drive repeat purchases enables merchants to incentivize wishlist conversions with points, discounts, and VIP benefits.
• Collect and showcase authentic reviews: collect and showcase authentic reviews turns customer feedback into social proof and product improvement signals.
• Centralized data for smarter automation: Consolidated event data allows precise targeting—reward customers who add high-value items to wishlists, or invite wishlist creators to referral offers.

Repeat placements of these features make them visible and useful:

• Integrating wishlist events with a loyalty program ensures that customers who demonstrate intent are enrolled in personalized incentives.
• Central review collection helps social campaigns and product page optimization, improving SEO and conversion.

Integration & Scale

Growave supports common enterprise and growth needs—multi-language support, Shopify Plus compatibility, and integrations with CRMs and email platforms. For merchants running high-volume stores or headless front-ends, Growave provides scale-oriented capabilities.

For merchants on Shopify Plus, Growave offers specialized support and capabilities tailored to enterprise workflows and checkout customization; see solutions designed for solutions for high-growth Plus brands.

Real Merchant Examples

Merchants exploring consolidated retention tools can review customer outcomes and use cases in Growave’s inspiration resources: customer stories from brands scaling retention. These examples show how combining wishlist data with loyalty and review automation translates to measurable repeat purchase improvements.

Pricing Transparency & Trial Options

Growave offers tiered plans and a free trial allowing merchants to evaluate the platform under real conditions. Compare plans and see how a unified approach impacts total cost of ownership and stack complexity at compare plan options and pricing.

If a merchant prefers to evaluate via the Shopify ecosystem, Growave is also available in the Shopify App Store and can be installed directly from there: install from the Shopify App Store.

How an Integrated Platform Solves the Core Problems Seen with Stensiled and Yellos

• Single data source: Wishlist events feed loyalty and review triggers, which improves activation rates.
• Reduced number of scripts: One vendor means fewer external scripts and improved performance.
• Holistic support: Support inquiries cover multiple features in one place—no finger-pointing between vendors.
• Cross-feature campaigns: Enable workflows like rewarding wishlist-to-purchase conversions, sending review requests after redeemed rewards, or offering referral incentives to wishlist sharers.

These integrated flows make it simpler to lift customer LTV and retention metrics without managing numerous single-purpose solutions.

Contextual Links to Explore Further

• To assess plan fit and cost-benefit, review how consolidated tools compare on the pricing page.
• To see the platform in the Shopify ecosystem, check the Shopify App Store listing.
• Learn how loyalty programs can be used to turn intent into purchases via loyalty and rewards that drive repeat purchases.
• Review examples of social proof workflows and review collection with collect and showcase authentic reviews.
• For merchant success stories and strategic inspiration, look at customer stories from brands scaling retention.

(These contextual links point to resources that show how a consolidated approach addresses the common weaknesses of single-purpose wishlist apps.)

Migration & Implementation Considerations

If migrating from a single-purpose wishlist to an integrated platform, consider these steps:

• Data Mapping: Ensure wishlist items and customer mappings are exportable from the old app and importable into the new platform.
• Communications Plan: Inform customers if wishlist URLs change or if sharing behaviors adjust.
• Testing Windows: Phase the migration and validate analytics events before switching off the old app to maintain measurement continuity.
• Cross-Feature Playbooks: Define how wishlist behavior should influence loyalty tiers, review requests, and referral nudges to realize immediate benefits post-migration.

Growave offers migration support and consultative onboarding for merchants moving from multiple apps to a single retention suite. Merchants can explore migration next steps or request help via book a personalized demo.

Practical Decision Framework

When evaluating Stensiled vs. Yellos vs. an integrated platform like Growave, use this merchant-focused framework to decide:

• Immediate Need vs Long-Term Strategy
  • Immediate low-cost wishlist + analytics test → Stensiled.
  • Immediate customer-facing customization + social push → Yellos.
  • Long-term retention program that scales → an integrated platform.
• Data & Automation
  • Need granular wishlist analytics and event export → confirm Stensiled’s reporting capabilities.
  • Need cross-feature automation (e.g., wishlist → reward) → integrated platform recommended.
• International & Social Strategy
  • Need multi-language and share-first design → Yellos.
  • Need to convert shared wishlists into repeat customers via loyalty or referral incentives → integrated platform recommended.
• Budget & Total Cost of Ownership
  • Low monthly cost now may become expensive when combined with separate loyalty or review apps.
  • Compare the combined monthly cost of individual apps to an integrated platform’s pricing and the operational cost savings from fewer integrations.

Conclusion

For merchants choosing between Stensiled Wishlist and Yellos Wishlist, the decision comes down to immediate priorities: Stensiled is a practical option for stores that want wishlist functionality with analytics and a low-cost entry point, while Yellos is better suited for stores that prioritize front-end customization, multi-language support, and social sharing. Both apps can be effective, but neither addresses the broader retention stack.

For merchants focused on retention, lifetime value, and reducing tool sprawl, an integrated platform that centralizes wishlist, loyalty, referrals, reviews, and VIP tiers represents a higher-value approach. Growave’s “More Growth, Less Stack” philosophy helps stores consolidate data, reduce scripts, and run cross-feature campaigns that lift repeat purchases and customer lifetime value.

Start a 14-day free trial to see how an integrated retention stack accelerates growth: Begin a free trial and compare plans.

For merchants who prefer to preview features inside the Shopify ecosystem, Growave is also available to install from the Shopify App Store: Explore Growave in the Shopify App Store.

FAQ

Q: Which app is better for merchants who need analytics to drive wishlist-to-purchase email campaigns? A: Stensiled lists “Detailed Wishlist Analytics” and time-range activity tracking in its feature set, making it the more analytics-oriented option based on the available descriptions. Yellos emphasizes customization and sharing rather than analytics. Merchants should verify the depth of analytics and export options before deciding.

Q: If a merchant needs multi-language support and shareable wishlists, which app fits better? A: Yellos highlights multi-language support (including Arabic, Chinese, Hindi, Indonesian, Spanish) and built-in shareability across social media. For stores selling to international markets or relying heavily on social sharing, Yellos is positioned to provide better front-end support.

Q: How does an all-in-one platform compare to specialized wishlist apps? A: An all-in-one platform centralizes customer data and enables cross-feature workflows—like converting wishlist interest into loyalty rewards or triggering review requests after a wishlist purchase. This reduces tool sprawl, improves performance, and simplifies long-term retention strategies. To examine integrated loyalty and review features and how they work with wishlists, see resources on loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews.

Q: What should merchants test during a trial of a wishlist app? A: Test theme compatibility, mobile behavior, social share flows, analytics and export capabilities, and performance impact. If considering migration to a retention platform, ask about data export/import and migration support.

Appendix: Additional resources to explore Growave’s capabilities and merchant stories are available on the pricing page and the Shopify App Store listings: pricing and plan comparison and Growave on the Shopify App Store.