Stensiled Wishlist vs. Yellos Wishlist: An In-Depth Comparison

Introduction

Choosing the right app from thousands of Shopify options is one of the practical decisions that affects conversion, retention, and long-term growth. Wishlists are a low-friction feature that can increase purchase intent, recover abandoned interest, and feed post-purchase marketing — but not all wishlist apps are built the same.

Short answer: Stensiled Wishlist is a straightforward, analytics-focused wishlist solution with a free basic plan and a low-cost upgrade for added features, while Yellos Wishlist emphasizes simple creation, visual customization, and multi-language sharing. Both apps show minimal public traction (0 reviews and 0 ratings), which increases the importance of careful validation. For merchants who want wishlist capability as part of a broader retention strategy, a multi-tool platform like Growave may offer better value by consolidating loyalty, referrals, reviews, and wishlists into one integrated suite.

This article provides an in-depth, feature-by-feature comparison of Stensiled Wishlist and Yellos Wishlist to help merchants decide which tool fits their goals. The analysis covers features, pricing, customization, analytics, integrations, support, and ideal merchant profiles, then examines the alternative of using an integrated retention platform to reduce tool sprawl and improve lifetime value.

Stensiled Wishlist vs. Yellos Wishlist: At a Glance

Feature Comparison

This section examines the two apps across core feature areas that matter to merchants: wishlist creation and management, customization, sharing, localization, analytics, save-for-later workflows, and advanced capabilities.

Core Wishlist Creation & Management

Stensiled Wishlist

Stensiled positions itself as a classic wishlist tool with code-free setup, the ability to save items for later, and user activity tracking. The app emphasizes "Detailed Wishlist Analytics" and tracking of product and customer activity with time-range filtering. For merchants that want a quick wishlist widget and basic behavioral reporting, Stensiled’s core is clearly focused on measurable interactions.

Strengths:

• Code-free setup lowers technical overhead.
• Built-in tracking for wishlist activity (time-range filtering) helps analyze engagement spikes.
• Save-for-later functionality supports conversion flows that bridge browsing to purchase.

Limitations:

• Public-facing listing shows no reviews or ratings to validate reliability or UX quality.
• Integration details (e.g., exporting wishlist data to email platforms) are not visible from the listing.

Yellos Wishlist

Yellos emphasizes streamlined wishlist creation and management with an approachable UX. It highlights multi-wishlist support, easy creation in a few clicks, and broad sharing options. The app targets merchants that want customer-facing simplicity and encouraging social behavior.

Strengths:

• Multiple wishlist creation supports customers who shop for different occasions or recipients.
• Simple creation flow reduces friction for adding items.
• Social sharing features help increase product discovery.

Limitations:

• No reviews or ratings to indicate real-world performance.
• Listing focuses on UI and sharing but lacks explicit mention of analytics depth compared to Stensiled.

Customization & Design

Stensiled Wishlist

Customization is covered through options like wishlist button icon selection and custom icons. The listing indicates customizable visuals sufficient for most stores that need the wishlist UI to match a theme.

Points to consider:

• Custom icons are useful for brand consistency.
• Unknown extent of layout control (button placement, modal vs separate page) — merchants should request a demo or trial to confirm the exact theming capabilities.

Yellos Wishlist

Yellos places a heavier emphasis on visual matching: color, icon, and animation customization. That focus suggests the app pays attention to the micro-interactions that influence perceived polish.

Points to consider:

• Animations can raise perceived quality but must be performant on mobile.
• Color and icon customization simplifies brand alignment without code.
• Merchants should verify whether CSS-level overrides or theme file edits are required for advanced changes.

Sharing, Social, and Virality

Stensiled Wishlist

Stensiled’s feature list does not specifically call out social sharing. Its strengths are analytics and save-for-later mechanics — features that help convert existing sessions rather than amplify discoverability organically.

Yellos Wishlist

Yellos explicitly supports shareable wishlists across popular social media platforms. That capability makes it a natural choice for stores pursuing user-driven discovery and social shopping behaviors. Shareable wishlists can double as lightweight UGC when customers post wishlist links on profiles and stories.

Considerations:

• Check whether social shares include metadata previews (images, descriptions) and whether shares are public or require account login.
• Evaluate how shared wishlist URLs impact SEO and privacy.

Multi-Language & Localization

Stensiled Wishlist

No explicit multi-language support is listed. Merchants with multi-region audiences should confirm language support and whether the UI respects storefront locales.

Yellos Wishlist

Yellos lists multi-language support for Arabic, Chinese, English, Hindi, Indonesian, and Spanish. This makes Yellos a stronger candidate for stores serving diverse language segments without adding a separate localization layer.

Points to validate:

• Whether translations are editable by merchants.
• Support for right-to-left languages such as Arabic beyond simple label translation.
• Compatibility with Shopify multi-language apps and storefront locale switching.

Analytics & Reporting

Stensiled Wishlist

Stensiled distinguishes itself by advertising "Detailed Wishlist Analytics" and the ability to track products and customer activities with time-range filtering. Those features are valuable when the wishlist is treated as a conversion signal: items added to wishlists are strong indicators for remarketing and promotional targeting.

Useful analytics capabilities to verify with Stensiled:

• Exportable data (CSV, API) for integration with CRM or email platforms.
• Attribution (which campaigns or pages led to wishlist adds).
• Conversion funnel metrics (wishlist add → cart → purchase rates).
• User-level tracking (for logged-in customers) vs cookie-based sessions.

Yellos Wishlist

Yellos does not highlight analytics in the provided description. The app appears optimized for experience and sharing rather than deep reporting.

Practical implications:

• If a merchant needs a wishlist that feeds data-driven remarketing or personalized email flows, Stensiled’s analytics claims may be more relevant.
• Lack of visible analytics for Yellos means merchants should verify reporting options during trial.

Save For Later & Cart Integration

Stensiled Wishlist

"Save For Later" is explicitly listed among Stensiled’s core features. That suggests the app can integrate with cart behavior, allowing customers to move items between wishlist and cart or maintain items for future checkout. Save-for-later reduces friction for delayed purchases and is particularly useful for stores with higher average order values or gift-focused catalogs.

Capabilities to confirm:

• Move-to-cart mechanics and whether inventory reservations occur.
• UI for cart-level save actions and per-customer persistence.
• Whether save-for-later shows in customer accounts.

Yellos Wishlist

Yellos mentions multiple wishlists and shareability but does not list save-for-later explicitly. Merchants that want wishlist items to act as a cart-surrogate (i.e., save now, buy later) should clarify this with Yellos.

Advanced Capabilities and Commerce Workflows

Both app listings are focused and avoid broad claims of enterprise features. Important advanced capabilities merchants often need include:

• API access for custom integrations
• Webhooks for event-driven automations
• Customer account syncing for cross-device persistence
• Bulk product import/export for wishlist seeding
• Compatibility with headless storefronts

Stensiled’s emphasis on analytics hints at some data capabilities, but neither listing shows public documentation or review evidence of enterprise-grade APIs. Merchants with sophisticated automation requirements should confirm capabilities in writing or test on a non-production store.

Pricing & Value

Pricing is a critical factor, but it must be balanced with the cost of running multiple specialized apps versus an integrated solution.

Stensiled Wishlist Pricing

• Basic Plan — Free
  • Code-free setup
  • Wishlist analytics
  • Custom icons
  • Save For Later
  • Track activities with time-range option
• Advance Plan — $9.99 / month
  • Same core features as Basic (as listed), likely with higher limits or expanded support

Assessment:

• The free tier is attractive for merchants who want to add wishlist capability without upfront costs.
• A low-cost advanced plan is easy to budget and may suffice for small stores.
• The listing does not detail limits (number of wishlist items, active users, or data retention), so merchants should verify usage caps before committing.

Yellos Wishlist Pricing

• Pricing plans are not listed in the provided data.

Assessment:

• No public pricing requires merchants to contact the developer or install the app to view billing terms. This opacity can be a hurdle for fast decision-making.
• Merchants should ask about free tiers, monthly fees, and any per-customer or per-event charges.

Value for Money

When assessing value, consider the true cost of the wishlist feature and downstream effects:

• Single-purpose wishlist apps are cheap but can increase app sprawl. Each additional app can add monthly cost, complexity, and potential integration friction.
• If a wishlist is the only requirement, Stensiled’s free/basic tier may deliver the best immediate value.
• Merchants that want wishlist functionality plus loyalty, referrals, reviews, and deeper marketing integrations should compare the cost of stacking multiple single-purpose apps versus an integrated platform that bundles these features.

Integrations & Technical Compatibility

Integration capabilities determine how effectively wishlist data becomes actionable across email marketing, CX, and loyalty systems.

Visibility for Stensiled and Yellos

Neither listing provides a visible list of supported integrations in the supplied data. That absence is meaningful: integration details are often a sign of maturity. Lack of obvious integrations means merchants must ask direct questions during evaluation:

• Can wishlist events be sent to Klaviyo, Omnisend, or other ESPs for abandoned wishlist flows?
• Are there native integrations with common helpdesk, automation, or analytics tools?
• Are webhooks or APIs available for custom work?

Why Integrations Matter

Wishlist events are valuable triggers: abandoned-wishlist emails, back-in-stock alerts, personalized recommendations based on saved items. Without smooth integrations, wishlist data can remain siloed and underused.

Growave’s platform contrasts both apps by offering documented integrations with tools such as Klaviyo and Omnisend and direct compatibility with Shopify ecosystems, which reduces engineering effort required to operationalize wishlist signals. Merchants deciding between point solutions should weigh the hidden integration costs.

Setup, Theming & Developer Overhead

Ease of setup and the ability to adapt the wishlists to a theme without heavy developer time is essential for speed to value.

Stensiled Wishlist

• Claims code-free setup.
• Custom icons and a focus on analytics suggest a plug-and-play widget that fits standard themes.

Consider verifying:

• Whether the app supports Shopify Online Store 2.0 sections.
• If theme modifications are automated or require manual theme file edits.
• Whether mobile UX is automatically optimized.

Yellos Wishlist

• Promises simple creation in a few clicks and visual customization.
• Animations and color control suggest UI-focused configuration panels.

Consider verifying:

• Performance impact of animations on mobile load times.
• Whether the app supports theme editors for visual placement.
• How multi-language labels are managed within the theme.

Analytics, Reporting & Using Wishlist Data

Wishlist features move from novelty to business driver when data is accessible and actionable.

Stensiled Wishlist

• Advertises detailed wishlist analytics and time-range filtering.
• Good for merchants that want to measure wishlist-to-purchase conversion and identify high-demand, low-conversion SKUs.

Actionable analytics to request during trial:

• Export formats and API access.
• Ability to tie wishlist events to customer profiles.
• Pre-built reports for remarketing lists and top-saved items.

Yellos Wishlist

• Focuses less on analytics and more on UX and sharing.
• Merchants who prioritize viral sharing may accept lighter reporting, but should still request basic metrics (adds, shares, conversions).

Best practice:

• If analytics are limited, consider combining Yellos with an analytics or CRM system, which increases tool count and may negate the simplicity gains of a single-feature app.

Support, Documentation & Reliability

Support responsiveness, documentation quality, and public reputation are practical cues for risk assessment.

• Publicly visible reviews and ratings are powerful signals for reliability and support responsiveness. Both Stensiled and Yellos show 0 reviews and 0 rating in the supplied data, which suggests limited public adoption or recent launches.
• Merchants should evaluate support SLAs, available channels (email, live chat, phone), and expected response times before installing on a production store.
• Request references or case studies where available, especially for stores with similar traffic patterns.

Growave’s higher number of public reviews and a 4.8 rating indicates broader usage and known support patterns, which can lower perceived risk for merchants evaluating a consolidated solution.

Performance & Mobile Experience

Wishlist UI must be fast and light, especially on mobile where most traffic comes from.

Questions to ask during trial:

• Is the wishlist widget lazy-loaded to avoid blocking main content?
• What is the app's impact on page speed (Core Web Vitals)?
• Are scripts minified or served from CDN for performance?

Neither listing offers performance metrics; merchants should run Lighthouse or GTmetrix tests in trial to quantify impact.

Security, Privacy & Data Ownership

Wishlist data often ties to customer emails or profiles. Merchants should confirm:

• Where wishlist data is stored and for how long.
• Whether customer ownership and data portability are supported (e.g., exports).
• How the app handles GDPR or other privacy regulations.
• If login-based wishlists are tied to Shopify customer accounts or third-party accounts.

Ask for a data processing addendum (DPA) where necessary and record assurances in writing.

Merchant Use Cases & Which App Fits

This section matches merchant profiles to the capabilities of each app.

Stensiled Wishlist — Best For

• Merchants who want a simple wishlist with analytics and save-for-later features.
• Stores prioritizing data: if wishlist behavior is needed to fuel email flows, segmentation, or product planning.
• Small-to-medium stores that want a free or low-cost option and plan focused remarketing without an expanded toolset.

Why choose Stensiled:

• Built-in analytics helps merchants use wishlist data for targeted campaigns.
• Free tier reduces upfront cost and risk.

Caveat:

• Confirm integration and data export options before planning advanced automations.

Yellos Wishlist — Best For

• Merchants who prioritize visual customizations, animations, and social sharing.
• Stores with diverse language audiences where built-in localization is essential.
• Retailers who want customers to create multiple wishlists for occasions or recipients.

Why choose Yellos:

• Multi-language support and shareable wishlists help stores targeting social referral and global audiences.
• Emphasis on UI makes it appealing for consumer-facing brands that prioritize polish.

Caveat:

• Verify analytics depth and save-for-later mechanics before relying on it for retention campaigns.

When Neither Is Enough

• Merchants that want a wishlist as part of a loyalty program, referral campaigns, review collection, and deeper cross-functional retention strategies may find single-purpose apps create technical and financial overhead. For those merchants, an integrated solution reduces complexity.

Migration & Data Portability

If moving from one wishlist provider to another, consider:

• Ability to export wishlist items and user mappings.
• Preserving wishlist links and public URLs (if wishlists are shareable).
• Mapping saved items back to product SKUs, including cases where product IDs change during migrations.

Neither app lists migration tools; request export formats and a sample export to verify completeness.

Pros & Cons Summary

Stensiled Wishlist

• Pros:
  • Free basic tier reduces risk.
  • Analytics-focused (time-range filtering, activity tracking).
  • Save-for-later feature supports conversion.
  • Custom icon options for branding.
• Cons:
  • No public reviews or ratings to validate claims.
  • Limited visible integration information.
  • Advanced customization and multi-language support not emphasized.

Yellos Wishlist

• Pros:
  • Strong visual customization (colors, icons, animations).
  • Multiple wishlist creation and social sharing.
  • Built-in multi-language support for several major languages.
  • Simple, few-click wishlist creation.
• Cons:
  • No public reviews or ratings to confirm reliability.
  • Pricing not visible publicly.
  • Analytics capabilities are not highlighted.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose solutions like Stensiled Wishlist and Yellos Wishlist solve a clear problem: adding wishlist functionality. But adding many single-purpose apps creates a new problem — app fatigue. App fatigue happens when the operational cost of maintaining multiple specialized apps outweighs the incremental value they deliver. Symptoms include redundant data flows, integration complexity, higher subscription spend, and slower execution of cross-functional retention strategies (e.g., combining wishlist behavior with loyalty rewards and review requests).

An integrated retention platform reduces those problems by consolidating wishlist features into a broader retention stack. This reduces the number of vendors, simplifies data flows, and gives marketers a unified view of customer behavior.

Growave’s "More Growth, Less Stack" philosophy addresses app fatigue by bundling wishlist functionality with complementary retention tools. The platform includes loyalty and rewards, referral mechanics, review collection and UGC, VIP tiers, and wishlists — all under a single integration surface. Merchants that want to operationalize wishlist signals into higher lifetime value will find the bundled approach reduces friction.

• To compare how wishlist data becomes an active growth lever, review how Growave enables merchants to build loyalty and rewards that drive repeat purchases. Combining wishlist actions with rewards and targeted incentives makes the wishlist a conversion engine rather than a passive feature.
• To surface social proof that complements wishlists, merchants can use Growave to collect and showcase authentic reviews, which helps turn saved items into social-proof-driven purchases.

Growave’s platform also reduces integration work by providing documented connectors to common marketing and commerce tools. That lowers engineering effort to turn wishlist adds into personalized email sequences, automations, or loyalty triggers.

Key advantages of a unified approach:

• Consistent customer identity across features (wishlist, loyalty, referrals, reviews).
• Fewer billing line items and one support relationship.
• Cross-feature automation (e.g., reward points when a saved item is purchased).
• Built-in analytics that correlate wishlist behavior with long-term metrics such as retention and LTV.

For merchants evaluating consolidation, here are practical ways a single platform changes execution:

• Wishlist adds can automatically populate targeted loyalty campaigns, eliminating manual audience exports.
• Shareable wishlists can trigger referral incentives and social review requests to maximize virality.
• Multi-language support and Shopify Plus compatibility simplify enterprise rollouts for global shops.

For merchants interested in seeing how consolidation performs for their store, book a personalized demo to see how an integrated retention stack improves retention. Book a personalized demo

Additional resources that illustrate the practical outcomes of consolidation:

• Merchants that want to evaluate pricing tiers and map costs against current app spend can compare plans and their included features to estimate value and savings by choosing to consolidate retention features.
• Brands seeking social proof and review automation can see how to collect and showcase authentic reviews as part of an integrated workflow.
• For stores prioritizing loyalty-first strategies that feed directly from wishlist behavior, reference how to build loyalty and rewards that drive repeat purchases.

Growave’s public listing in the Shopify App Store makes installation straightforward for merchants who want to test-run consolidated features without building point-to-point integrations. To try an integrated approach, consider installing the app from the store to evaluate the combined feature set. Install the integrated app

Practical migration note:

• When replacing a single-purpose wishlist with an integrated wishlist feature, export the existing wishlist data and map it to the integrated platform. This ensures continuity of customer experience and preserves marketing triggers.

Implementation Checklist for Merchants

Before selecting any wishlist solution, use this checklist to validate requirements:

• Confirm analytics needs:
  • Do wishlists need to feed automated email campaigns?
  • Is export or API access required for reporting?
• Validate UX alignment:
  • Does the widget match theme and mobile experience?
  • Are animations performant?
• Verify integrations:
  • Can wishlist events be sent to the ESP and CRM?
  • Are webhooks or APIs available?
• Confirm data governance:
  • Who owns wishlist data and how is it stored?
  • Are privacy regulations and DPA available?
• Compare total cost:
  • Include subscription costs for wishlist plus any complementary apps required to achieve desired workflows.
  • Consider the cost-savings of consolidation if multiple features are needed.
• Trial and test:
  • Install on a staging store and run performance tests.
  • Validate edge cases (sold-out products, product ID changes).

Conclusion

For merchants choosing between Stensiled Wishlist and Yellos Wishlist, the decision comes down to priorities. Choose Stensiled if the goal is a simple, analytics-focused wishlist with a free entry point and save-for-later functionality. Choose Yellos if the priority is visual customization, multi-language support, and social sharing features that encourage discovery and sharing. Both apps present uncertainty in the public marketplace because they show 0 reviews and 0 ratings in the supplied data; merchants should run trials and confirm integration and support details before deploying on production storefronts.

For merchants who want to reduce the overhead of multiple single-purpose tools and turn wishlist signals into measurable growth, an integrated retention platform provides better value for money and a clearer path to higher lifetime value. Growave bundles wishlist capability with loyalty, referrals, reviews, and VIP tiers to create cross-functional retention workflows that single-purpose apps cannot match.

Start a 14-day free trial to see how Growave reduces tool sprawl and turns wishlist behavior into repeat purchases. Start a 14-day free trial

Additional places to explore Growave’s fit:

• Compare plans and features to estimate consolidation savings and benefits by reviewing how merchants can consolidate retention features.
• See how integrated review workflows can amplify saved-item conversions and collect and showcase authentic reviews.
• Learn how loyalty mechanics can be directly driven by wishlist actions to build loyalty and rewards that drive repeat purchases.
• If operating at enterprise scale, evaluate solutions tailored for solutions for high-growth Plus brands.
• For social proof and inspiration, look at customer stories from brands scaling retention.

FAQ

Q: Which app is better for analytics and measuring wishlist impact?

• A: Stensiled Wishlist highlights detailed wishlist analytics and time-range filtering, making it the stronger candidate for merchants who need data to fuel remarketing and product strategy. Yellos emphasizes UX and sharing rather than analytics.

Q: Which app is best for multi-language stores and global audiences?

• A: Yellos Wishlist includes built-in multi-language support for several major languages and is better positioned for merchants serving multilingual audiences. Stensiled does not explicitly list multi-language support and should be verified.

Q: How does an all-in-one platform compare to specialized wishlist apps?

• A: An all-in-one platform consolidates wishlist functionality with loyalty, referrals, reviews, and VIP tools, enabling cross-feature automation and reducing integration and billing overhead. This is often better value for merchants that plan to use multiple retention features, because wishlist signals are more actionable when combined with rewards and review workflows.

Q: What should merchants do if neither wishlist app lists pricing or has reviews?

• A: Request a trial, ask for sample exports and integration documentation, and test the app on a staging store to evaluate performance and compatibility. If long-term retention goals extend beyond wishlist capability, consider evaluating integrated platforms that offer documented integrations and established user feedback.