Hulk Advanced Wishlist vs. Wishlist Pro ‑ Pasilobus: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common early decision for merchants building a retention and conversion stack. With hundreds of apps available, the practical question is not which app is the most feature-rich on paper, but which one matches a store’s needs for conversion uplift, customer experience, and long-term value.

Short answer: Hulk Advanced Wishlist is a solid, budget-friendly choice for merchants who want a focused wishlist with customization, social sharing, and automated stock alerts. Wishlist Pro ‑ Pasilobus is a newer, lightweight option that looks promising for merchants who need unlimited list items, simple B2B order forms, and spreadsheet imports — but with only one public review, it lacks proven scale. For merchants who want fewer apps and broader retention tools (wishlists plus loyalty, referrals, and reviews), a consolidated platform offers better value and fewer integration headaches.

This article provides an in-depth, feature-by-feature comparison of Hulk Advanced Wishlist and Wishlist Pro ‑ Pasilobus to help merchants decide which app fits their store. After an objective assessment, the article explains why some merchants are moving away from single-purpose apps and how an integrated option can reduce tool sprawl while improving retention metrics.

Hulk Advanced Wishlist vs. Wishlist Pro ‑ Pasilobus: At a Glance

Deep Dive Comparison

This section compares the two apps across core merchant concerns: features, customization, pricing and value, integrations, usability, analytics, B2B support, and support & trust signals.

Features: Core Wishlist Capabilities

Saving & Managing Items

Hulk Advanced Wishlist enables shoppers to save favorites, create multiple wishlists, and access lists across devices. It offers public/guest wishlist options and supports import/export on higher plans. The app includes floating widgets and a social counter to increase visibility on collection and product pages.

Wishlist Pro positions itself around unlimited list items (even on the free tier), allowing customers to manage lists and share them. Paid tiers unlock unlimited lists per customer and quick add-to-cart actions. For stores that expect customers to build very large lists (wholesale buyers, registries), Wishlist Pro’s free unlimited items can be a persuasive entry point.

Key considerations:

• Hulk enforces item caps per plan (1,000 / 10,000 / 50,000), which is reasonable for most SMB stores but can constrain very large catalogs or heavy list usage.
• Wishlist Pro’s free tier allows unlimited items but only a single list per customer, which can be limiting unless upgraded.

Sharing & Social Discovery

Hulk places emphasis on sharing: social sharing, email link sharing, and buy-from-shared-wishlist functionality are available in higher plans. A social counter and share templates help convert wishlists into acquisition and conversion signals.

Wishlist Pro supports list sharing via email and social media and includes registry creation. Its social features are functional but appear less focused on analytics or conversion workflows.

Practical outcome:

• For merchants aiming to convert shared wishlists into measurable revenue, Hulk’s buy-from-shared-wishlist and social counters provide clearer conversion paths.
• Wishlist Pro is suitable when sharing is needed but deep analytics on shared-item conversion aren’t a priority.

Stock Alerts & Price Drop Notifications

Hulk Advanced Wishlist explicitly offers automated stock alerts and price drop emails — useful for driving urgency and recovering at-risk sales when inventory or pricing changes.

Wishlist Pro does not prominently advertise automated stock or price-drop alerts in the core feature set. That means merchants relying on wishlists to trigger re-engagement may need an external tool to send those messages.

Impact:

• Hulk has an advantage for merchants who want wishlists to feed automated win-back campaigns without adding another tool.

Customization & UX

Visual Customization

Hulk allows full customization of design, color, fonts, and text, and supports custom JS/CSS. That helps merchants match the wishlist experience to brand guidelines and maintain a cohesive store UI.

Wishlist Pro claims fast theme integration and easy setup, but its customization options are less detailed in the public description. It’s designed to be lightweight and quick to implement.

Practical recommendation:

• Stores with strict brand design needs or specialized storefronts should prefer Hulk for deeper control.
• Stores that prioritize speed-to-launch with consistent but standard UI can use Wishlist Pro.

Onboarding & Setup Time

Wishlist Pro advertises a setup time of under five minutes for basic functionality, making it attractive for quick deployments and testing.

Hulk’s feature set implies a somewhat longer setup if merchants plan to use custom templates, advanced rules, or integrations with Flow and POS.

Operational note:

• Use Wishlist Pro for fast trials and immediate list functionality.
• Choose Hulk when the wishlist needs to tie into multiple processes (POS, Flow) and branding matters.

Pricing & Value for Money

Pricing comparison should assess absolute cost, feature density, and downstream value for retention and conversions.

Hulk Advanced Wishlist plans:

• DEVELOPMENT — Free for development stores (test use).
• STARTER — $4.90/mo (1,000 items, public/guest wishlist, floating widget, recommendations).
• PRO — $14.90/mo (10,000 items, import/export, multiple languages).
• PRO PLUS — $29.90/mo (50,000 items, buy-from-shared-wishlist, share templates).

Wishlist Pro plans:

• Free — Free (unlimited list items, single list per customer, sharing).
• Advanced — $14.99/mo (unlimited items, unlimited lists, quick add to cart, translations).
• Plus — $49.99/mo (All Advanced + B2B order forms, spreadsheet import, reports).

Value considerations:

• Hulk’s low entry price delivers polished features like stock alerts and custom CSS, which directly support conversion. The plan progression adds item volume and sharing conversion functionality at modest price increments.
• Wishlist Pro’s free plan is attractive for basic needs; the Advanced plan’s price aligns with Hulk’s PRO, but Wishlist Pro’s Plus plan is positioned for B2B customers at $49.99/mo with order forms and CSV imports.

Which is better value for money depends on merchant priorities:

• If the priority is automated recovery (price/stock alerts), design control, and incremental item limits, Hulk offers better value per dollar for those features.
• If the priority is unlimited items on a free plan and B2B order forms with spreadsheet imports, Wishlist Pro may be a better fit — provided merchants are comfortable with a newer app that has limited public feedback.

Integrations & Ecosystem Fit

Integrations matter because wishlists often need to feed marketing, CRM, and order workflows.

Hulk Advanced Wishlist integrates with:

• Klaviyo, Zapier, Google Sheets
• Shopify POS, Shopify Flow
• Pagefly, Search Filter, and other storefront tools

Wishlist Pro integrates with:

• Shopify Checkout
• Customer accounts
• Shopify Flow (claimed)

Observation:

• Hulk’s broader integration list (Klaviyo, Zapier, etc.) makes it easier to route wishlist events into email flows, personalized campaigns, and analytics.
• Wishlist Pro’s integrations appear more minimal and functional — covering core Shopify objects like checkout and customer accounts — which may be enough for many stores but gives less flexibility for data-driven marketing.

Recommendation:

• Merchants using Klaviyo or advanced marketing automation will find Hulk easier to plug into existing flows.
• Stores with simpler tech stacks that rely on Shopify native objects can use Wishlist Pro effectively.

Analytics & Reporting

Understanding which items are wishlisted and how wishlists convert is essential for inventory planning and targeted campaigns.

Hulk Advanced Wishlist includes a Wishlist Dashboard that surfaces in-depth analytics about wishlisted items and client behavior.

Wishlist Pro offers reporting only in its Plus tier (reports included with the $49.99 plan), and the publicly listed feature set focuses more on order forms and CSV workflows.

Consequence:

• Hulk is better for merchants who want wishlist analytics without subscribing to a higher-priced enterprise tier.
• Wishlist Pro’s analytics come later in the pricing ladder and may require upgrades for meaningful reporting.

B2B & Wholesale Capabilities

B2B use cases often require order forms, CSV import, and quick re-order flows.

Wishlist Pro’s Plus plan explicitly offers B2B order forms for customers and customer spreadsheet import; that enables distributors and wholesale buyers to place orders from lists quickly.

Hulk supports Shopify POS and Shopify Flow integrations and mentions B2B applicability, but its library focuses more on traditional wishlist features and retail recovery workflows.

Hence:

• Wishlist Pro has a clearer pitch for B2B/wholesale customers through dedicated features for CSV imports and order forms.
• Hulk is suitable for B2B scenarios that can be handled through POS and Flow automation but may not offer one-click spreadsheet reorders out of the box.

Mobile, POS, and Multi-Device Sync

Both apps emphasize multi-device sync and integrations with Shopify POS to ensure continuity across channels.

Hulk explicitly lists Shopify POS and mobile app compatibility as part of its ecosystem, which helps omnichannel merchants use wishlists in brick-and-mortar contexts.

Wishlist Pro’s mention of Checkout and Customer accounts suggests a focus on the web-first experience, with less explicit POS emphasis.

For merchants selling both online and in-store, Hulk’s POS focus may better support unified shopper profiles.

Custom Development & Extensibility

Hulk supports custom JS/CSS and offers development support for partner stores. That makes it practical for merchants that require bespoke behavior.

Wishlist Pro’s lightweight approach is optimized for simple theme integration; custom extensions may be possible but are less emphasized publicly.

When customizations or developer-level integrations are required, Hulk is the safer bet.

Support, Trust Signals, and Review Data

Public review volume and ratings are useful proxies for reliability and product maturity.

Hulk Advanced Wishlist:

• Reviews: 131
• Rating: 4.8 This combination indicates a mature app with a strong track record of merchant satisfaction.

Wishlist Pro ‑ Pasilobus:

• Reviews: 1
• Rating: 5.0 A single review with a perfect rating does not provide the same confidence level as multi-hundred review counts. The feature set looks promising, but risk tolerance should guide adoption here; early-adopter stores or those testing the app on low-impact pages can hedge risk.

Merchants should also consider support SLAs, documentation quality, and community resources. HulkApps (the developer) has a suite of apps and a longer public footprint, while Pasilobus appears to be a smaller developer with a newer offering.

Security, Data Ownership, and Privacy

Both apps run within Shopify’s app framework and rely on Shopify APIs to store or reference wishlist data. Key merchant checks:

• Confirm where wishlist data is stored and how it’s exported (Hulk provides import/export on PRO plans).
• Verify GDPR/CCPA compliance and the ability to remove customer data on request.
• Review how each app integrates with marketing platforms and whether PII is transmitted via third-party tools.

Hulk’s integrations with Zapier and Google Sheets require merchants to validate their own compliance when connecting to external tools. Wishlist Pro’s CSV import/export similarly requires governance when handling customer spreadsheets.

Performance & Theme Impact

A wishlist should not slow down storefront performance. Both apps claim fast integration, but real-world impact varies by theme and implementation.

Best practices:

• Test each app on a staging or development store (Hulk offers a DEVELOPMENT plan free for partner development stores).
• Measure page-load performance and lighthouse metrics after installation.
• Use asynchronous loading for widgets and avoid excessive third-party scripts.

Hulk offers developer-friendly options to customize script loading via custom JS/CSS, which helps control performance if implemented thoughtfully.

Migration, Data Export, and Exit Strategy

Consider how easy it is to move wishlist data if the business wants to migrate later.

Hulk includes import/export features starting on the PRO tier, making data portability straightforward for merchants who want to migrate wishlists or combine lists offline.

Wishlist Pro exposes CSV import/export in its Plus plan, aligning with B2B workflows. The ability to download a CSV of wishlist data is crucial for CRM enrichment and targeted campaigns.

Merchants should always ask for a data export before committing to any app.

Use Cases and Recommendations

This section matches merchant profiles to the app best suited to their needs. Each profile includes concise reasons for the recommendation.

• Merchants who need deep customization, automated re-engagement (stock & price alerts), and integration with Klaviyo or Zapier
  • Best fit: Hulk Advanced Wishlist
  • Why: Robust feature set, customizable UI, and analytics dashboard support conversion-focused workflows.
• Merchants on a strict budget needing a free, unlimited-items wishlist for testing or light use
  • Best fit: Wishlist Pro (Free plan)
  • Why: Unlimited items at no cost and basic sharing; upgrade only as needs grow.
• Wholesale distributors or B2B sellers that require CSV imports, order forms, and one-click reorders
  • Best fit: Wishlist Pro Plus
  • Why: Designed to accept spreadsheet uploads and generate order forms for fast wholesale reorders.
• Omnichannel retailers with Shopify POS and a need to synchronize wishlists in-store and online
  • Best fit: Hulk Advanced Wishlist
  • Why: Explicit Shopify POS support and Flow integrations that help unify customer data across channels.
• Stores that want analytics on which wishlisted items are converting and which require inventory adjustments
  • Best fit: Hulk Advanced Wishlist (because of the Wishlist Dashboard and analytics features).

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants frequently experience "app fatigue" as they add single-purpose tools for wishlists, loyalty, reviews, and referrals. App fatigue manifests as higher monthly costs, overlapping features, fragmented data, longer onboarding, and fragile integrations that break during theme updates or platform migrations.

The argument for consolidation is simple: fewer apps reduce operational overhead, improve data consistency, and increase the chance that retention tactics (wishlists, loyalty points, referrals) work together to lift lifetime value.

Growave positions itself around the philosophy "More Growth, Less Stack." It combines wishlist functionality with loyalty programs, referrals, reviews, and VIP tiers so merchants can manage retention from a single dashboard. Merchants can compare the trade-offs of single-purpose wishlist apps with a consolidated platform by evaluating total cost, time-to-value, and long-term retention impact.

Key benefits of an integrated approach:

• Synchronize wishlist behavior with loyalty and referral incentives to foster repeat purchases.
• Route wishlist events into review or UGC campaigns for social proof on wishlisted items.
• Reduce the number of integrations and potential points of failure, simplifying troubleshooting and maintenance.

Growave illustrates this approach through connected modules:

• loyalty and rewards that drive repeat purchases ties purchase behavior and wishlist interactions into point-earning rules and redeemable rewards.
• collect and showcase authentic reviews amplifies trust for wishlisted products and helps convert saved items into verified purchases.

Merchants considering consolidation should evaluate total monthly spend across apps, the incremental value derived from cross-tool workflows, and the administrative burden of managing multiple vendors. Consolidating into one platform can be a higher upfront monthly cost than a single wishlist app, but it often delivers better value per retained customer when loyalty and referrals are taken into account.

Practical considerations when assessing consolidation:

• Test whether wishlist events can trigger reward actions or referral incentives.
• Evaluate whether reviews from wishlisted product purchases can be automated and incentivized.
• Verify Shopify Plus and enterprise-level compatibility if operating on a high-volume storefront.

Merchants looking to compare platforms in-store practice can view how Growave’s consolidated approach maps to different store sizes and complexity levels:

• For fast experimentation, merchants can explore Growave’s pricing tiers and trial options to see whether a single platform reduces tool sprawl and increases retention. Merchants can also install from the Shopify App Store to try core features quickly.
• To understand program details and pricing trade-offs, reviewing the platform’s plans helps merchants determine long-term value and avoid incremental subscriptions across multiple vendors. Merchants can consider how to consolidate retention features and reduce monthly complexity.

Hard CTA (Early): Book a personalized demo to see how an integrated retention stack improves coordination between wishlists, loyalty, and reviews: Book a personalized demo.

How Growave Replaces the Gaps Left by Single-Purpose Wishlist Apps

Growave’s value is in the combination of these modules:

• Loyalty & Rewards: Points, tiers, and custom actions that can reward wishlist behavior and increase customer lifetime value.
• Referrals: Built-in referral flows that convert loyal customers into acquisition channels.
• Reviews & UGC: Incentivized review funnels and social-proof widgets to convert wishlisted products.
• Wishlist: Native wishlist module that integrates with the rest of the retention system.

Using a unified platform means wishlist events are native triggers rather than events that need to be pulled into a separate marketing tool via Zapier or webhooks. For example, a wishlist addition could:

• Automatically add points to a customer’s loyalty balance.
• Trigger a targeted email when a wishlisted product is restocked (without stitching different tools together).
• Expose wishlisted products in VIP-tier campaigns to accelerate conversion.

Growave supports enterprise flows and integrations for merchants that need more control:

• Merchants on Shopify Plus can get tailored support and advanced checkout capabilities; learn about solutions for high-growth Plus brands.
• Customers looking for real-world examples can review customer stories from brands scaling retention.

Integrations, Pricing, and Trial Options

Merchants should evaluate consolidation against the cost of existing tools. Growave lists transparent pricing tiers and trial options to help merchants test whether a unified approach reduces total cost and complexity. Merchants can examine plan features and trial the product directly from the pricing page to compare the total cost of ownership with multiple single-purpose apps: consolidate retention features.

Growave’s ecosystem integrations include popular marketing and customer service tools (Klaviyo, Omnisend, Gorgias, Recharge), which helps migrate legacy workflows into a single console. For technical teams, Growave offers API and headless options in higher tiers for custom experiences.

Growave feature links used in context:

• Use loyalty and rewards that drive repeat purchases to convert wishlist interest into ongoing engagement.
• Use collect and showcase authentic reviews to build trust for wishlisted products and increase conversion from saved items.

Merchants can also try the Shopify App Store listing to install and evaluate core wishlist capabilities quickly: install from the Shopify App Store.

When a Single-Purpose Wishlist App Still Makes Sense

Consolidation is not always the right move. A single-purpose wishlist app remains a sensible choice when:

• Budget is extremely constrained and only a basic wishlist is needed (Wishlist Pro free tier).
• The business model relies heavily on B2B CSV workflows and order forms without requiring loyalty or referral features (Wishlist Pro Plus).
• The store is in an early experimentation phase and wants to measure wishlist impact before investing in a retention platform.
• A merchant already has best-of-breed loyalty and review platforms that cannot be replaced easily and prefers to keep a lightweight wishlist app.

Even in those cases, merchants should regularly reassess total tool cost and the missed opportunities of unconnected data.

Migration Checklist: Moving from a Single Wishlist to a Consolidated Retention Platform

Migrating to an integrated platform requires planning. Key steps to consider:

• Export existing wishlist data (Hulk offers import/export, Wishlist Pro has CSV features on Plus).
• Map wishlist events to loyalty triggers and referral rules.
• Set up automated flows for restock and price-drop notifications.
• Test theme implementation in a development store prior to production release.
• Audit performance metrics and compare baseline conversion and repeat purchase rates.

For merchants evaluating consolidation, the platform pricing page helps quantify monthly costs and trial options: consolidate retention features.

Conclusion

For merchants choosing between Hulk Advanced Wishlist and Wishlist Pro ‑ Pasilobus, the decision comes down to priorities and risk tolerance. Hulk Advanced Wishlist (4.8 with 131 reviews) is the better option for merchants who need mature integrations, customization, and automated re-engagement like stock and price alerts. Wishlist Pro ‑ Pasilobus (5.0 with 1 review) is attractive for merchants who want unlimited items on a free plan or specific B2B features like spreadsheet imports and order forms, but it carries the uncertainty of a newer app with limited public feedback.

For teams focused on long-term retention and simpler operations, a single-purpose wishlist app may feel limiting. Moving to a consolidated retention platform removes the need to stitch multiple point solutions together and converts wishlist behavior into loyalty, referral, and review opportunities. Merchants who are ready to stop managing multiple retention tools and want a single vendor to handle wishlists, rewards, referrals, and reviews can compare plans and test how consolidation affects costs and retention on the Growave pricing page: consolidate retention features. Growave is also available on the Shopify App Store for quick installation and initial testing.

Start a 14-day free trial to explore how reducing tool sprawl improves retention and lifetime value: Start a 14-day free trial.

FAQ

• How do Hulk Advanced Wishlist and Wishlist Pro ‑ Pasilobus compare on reliability and maturity?
  • Hulk Advanced Wishlist is more mature with 131 public reviews and a 4.8 rating, indicating proven adoption and a track record of support. Wishlist Pro has a perfect 5.0 rating but only a single review, which makes it harder to judge reliability at scale.
• Which app is better for B2B and wholesale reordering?
  • Wishlist Pro’s Plus plan explicitly targets B2B needs with spreadsheet import and B2B order forms. Hulk can support B2B workflows via Shopify POS and Flow integrations but may require more customizations for spreadsheet-driven wholesale ordering.
• Which app provides better value for money for automated re-engagement (stock/price alerts)?
  • Hulk Advanced Wishlist includes automated stock and price-drop alerts in its feature set, delivering direct re-engagement value without additional apps. Wishlist Pro does not prominently list these features, so merchants would likely need another tool for automated alerts.
• How does an all-in-one platform compare to specialized wishlist apps?
  • An all-in-one platform reduces integration management and allows wishlist behavior to trigger loyalty and referral actions natively, improving retention and lifetime value. Single-purpose apps can be cheaper initially and faster to deploy, but they often require additional subscriptions and integrations to achieve the same coordinated retention outcomes. Merchants considering consolidation can compare options and trial unified suites to measure net benefits.