Hulk Advanced Wishlist vs. Squadkin ‑ Multi Wishlist App

Introduction

Choosing the right wishlist solution can feel like picking a needle from a haystack. Shopify merchants must weigh features, integrations, price, and long-term value while avoiding tool sprawl that fragments customer data and weakens retention efforts.

Short answer: Hulk Advanced Wishlist is a feature-rich, affordable option for merchants who want robust wishlist capabilities with good analytics and multi-device sync. Squadkin ‑ Multi Wishlist App is suited for stores that prioritize simple category-based wishlists and basic customization at a low monthly cost. For merchants looking to consolidate retention functions and reduce the number of single-purpose apps, an integrated platform like Growave provides more value by combining wishlist with loyalty, referrals, and reviews.

This article provides a detailed, fair, and practical feature-by-feature comparison of Hulk Advanced Wishlist and Squadkin ‑ Multi Wishlist App to help merchants choose the right tool for their needs. After the direct comparison, the article explains how an all-in-one retention stack can reduce app fatigue and presents Growave as an integrated alternative.

Hulk Advanced Wishlist vs. Squadkin ‑ Multi Wishlist App: At a Glance

Feature Comparison

Core Wishlist Functionality

Hulk Advanced Wishlist

Hulk Advanced Wishlist focuses on a full wishlist experience. It supports multiple wishlists per customer, guest and public wishlists, and multi-device sync so customers can pick up where they left off. Sharing is flexible — shoppers can share via social, email, or direct link. The app also includes wishlist dashboards for merchant analytics and behavior data.

Key checklist:

• Multiple wishlists per user
• Public and guest wishlist options
• Social, email, and link sharing
• Wishlist dashboard with item-level analytics
• Import/export wishlist (higher plans)

Practical outcome: Merchants can use wishlists as a sales recovery and product insight tool. Features like price-drop alerts and stock notifications create urgency and recovery touchpoints that support conversions and retention.

Squadkin ‑ Multi Wishlist App

Squadkin offers a category-based wishlist system. It allows unlimited wishlists organized into multiple categories, supports guest users, and offers simple visual customization through CSS and text changes. The app highlights the top 10 wishlisted products, providing a quick view of customer interest.

Key checklist:

• Unlimited wishlist items and multiple categories
• Guest wishlist support
• Shareable wishlist links for social/email
• Custom CSS / text customization
• Top-10 wishlisted products analytic view

Practical outcome: Squadkin is practical for stores that want a straightforward wishlist experience where organization by categories helps shoppers manage options. It provides immediate insight into popular SKUs without advanced analytics.

Sharing and Social Features

Hulk Advanced Wishlist places emphasis on sharing flexibility and social counters. Shared wishlists can be formatted with templates (higher plans) and integrated with social platforms. The app supports public wishlists that can be crawled or shared across channels, which can help for gifting behaviors and social proof.

Squadkin also supports sharing via links and social media and emphasizes category organization for the shared content. It covers core share functionality but lacks the templating and email-share customization found in Hulk Advanced Wishlist.

Merchant takeaway: For social campaigns, gifting flows, or influencer-driven wishlist shares, Hulk Advanced Wishlist provides more options to format and automate the share experience. Squadkin covers the basic sharing needs at a lower price point.

Alerts, Recoveries, and Automation

Hulk Advanced Wishlist includes automated stock alerts, price-drop emails, and restock notifications. These automated emails are a direct way to recover sales and re-engage users who have previously shown purchase intent. The app also advertises compatibility with Shopify Flow, which allows merchants to build workflows that trigger custom actions using wishlist events.

Squadkin’s feature set does not list automated price or stock alerts. Its analytics highlight popular items but there’s no built-in automation for restock or price changes, which means merchants need to handle re-engagement through other apps or manual workflows.

Merchant takeaway: Merchants focused on recovery and lifecycle automation will get more out of Hulk Advanced Wishlist because of built-in alerts and Flow compatibility. For teams that already have an email platform and manual re-engagement processes, Squadkin’s simplicity may suffice.

Design and Customization

Hulk Advanced Wishlist offers extensive design controls: colors, fonts, text, floating widget placement, and custom JS/CSS for fine-grained changes. It also supports tracking pixels (Meta and GA4) so merchants can tie wishlist actions to broader analytics and ad funnels.

Squadkin provides CSS-level customization and text changes. It is flexible for stores with basic front-end customization needs but lacks the visual UI controls and templating features that make non-technical edits easier.

Merchant takeaway: Non-technical merchants or stores that want a plug-and-play design with visual controls will prefer Hulk Advanced Wishlist. Developers and stores comfortable with CSS can achieve similar results with Squadkin but will need to perform more manual work.

Analytics and Insights

Hulk Advanced Wishlist offers a dashboard showing wishlisted items by customers, which helps prioritize inventory and promotional decisions. The app supports import/export and provides data that can be used in segmentation and campaigns.

Squadkin highlights a "top 10 wishlisted products" report for quick product interest snapshots. That is useful for quick merchandising decisions but is limited compared to a full wishlist analytics suite.

Merchant takeaway: Shops that rely on wishlist insights to inform inventory buys, marketing, or merchandising get more strategic value from Hulk Advanced Wishlist. Squadkin remains useful for product-level insight at a small scale.

Integrations and Ecosystem Support

Hulk Advanced Wishlist lists compatibility with many ecosystem tools: Klaviyo, Zapier, Google Sheets, Shopify Flow, Shopify POS, Pagefly, Search Filter, and more. That breadth reduces the need for complex middleware because wishlist events can feed into email flows, reporting lines, and in-store POS actions.

Squadkin lists fewer integrations (none explicitly provided in the app data supplied). It offers share links and CSS customizations but seems built as a lightweight standalone wishlist tool.

Merchant takeaway: If a wishlist needs to be part of a broader retention stack — feeding email flows, loyalty programs, or analytics — Hulk Advanced Wishlist is more likely to plug into existing systems without heavy custom work.

Pricing & Value

Pricing Overview

Hulk Advanced Wishlist:

• DEVELOPMENT: Free (for partner development stores)
• STARTER: $4.90 / month — 1,000 wishlist items, public/guest wishlist, product recommendation, floating widget, social counter, custom JS/CSS
• PRO: $14.90 / month — 10,000 wishlist items, import/export, multiple language support
• PRO PLUS: $29.90 / month — 50,000 wishlist items, buy from shared wishlist, email templates, social/web sharing

Squadkin ‑ Multi Wishlist App:

• Basic: $3.99 / month — multiple categories, guest wishlist, custom CSS, text customization, social sharing, unlimited wishlists, analytics

Growave (for context as an alternative):

• Free plan available
• Entry Plan – $49/month
• Growth Plan – $199/month
• Plus Plan – $499/month

Price-to-Value Considerations

Hulk Advanced Wishlist provides tiered pricing based on wishlist item volume and features. The Starter plan under $5/month covers essential wishlist functions for small stores, while PRO and PRO PLUS add analytics, import/export, and sharing features that matter to growing stores. For the price, Hulk packs a strong feature set and integration potential, making it a good value for merchants who want a wishlist that can scale with store growth.

Squadkin’s Basic plan at $3.99/month is competitive and attractive for shops that require a simple category-based wishlist. It offers unlimited wishlists and guest support — which means price sensitivity may favor Squadkin for very small stores or stores with low wishlist automation needs.

Value decision points:

• For stores that want data-driven wishlist workflows, tracking, and automation, Hulk Advanced Wishlist offers better value for money as the business scales.
• For micro-merchants or stores that only need a low-cost category wishlist and basic analytics, Squadkin represents a lower initial expense while delivering core functionality.

Hidden Costs and Total Cost of Ownership

When evaluating wishlist apps, merchants should consider indirect costs:

• Integration costs with email platforms or CRMs if the wishlist app lacks native integrations.
• Developer or migration costs to implement custom designs or migrate wishlists.
• The overhead of running separate apps for loyalty, reviews, referrals, and wishlist — each may have its own fee and friction.

Hulk’s richer integration set lowers the operational cost of connecting wishlist actions to marketing tools. Squadkin’s lean approach may require additional apps for automation, increasing total cost of ownership if merchants need those capabilities later.

Integrations, Technical Fit, and Shopify Features

Shopify POS and Flow Compatibility

Hulk Advanced Wishlist advertises compatibility with Shopify POS and Shopify Flow, offering opportunities to unify online and offline customer interactions and to build automated workflows using wishlist events. That compatibility benefits merchants that run hybrid retail models or want to trigger internal workflows based on wishlist signals.

Squadkin does not list POS or Flow compatibility in the provided data. If a store relies on POS or Flow-driven automations, Squadkin may be insufficient without custom development.

Merchant takeaway: For omnichannel stores and automation-focused merchants, Hulk Advanced Wishlist better supports Shopify-native workflows.

Email and Marketing Integrations

Hulk integrates with Klaviyo and Zapier, enabling wishlist events (like price drops or restocks) to feed into sophisticated email flows, segmentation, and revenue attribution. That reduces manual effort and improves precision of post-wishlist campaigns.

Squadkin lacks explicit email platform integrations in the supplied details. Merchants relying on automated email reactivation tied to wishlist actions may need to build a Zapier or manual workaround, increasing setup complexity.

Merchant takeaway: Email-first merchants should prefer Hulk Advanced Wishlist unless Squadkin adds integrations or merchants are prepared to build custom connectors.

Developer Flexibility and Tracking

Hulk Advanced Wishlist supports custom JS/CSS and explicit tracking for Meta and GA4, allowing merchants to capture wishlist events as conversion signals or to track behavior across ad platforms. This flexibility is useful for performance marketing and more advanced analytics.

Squadkin supports custom CSS and text changes, which is sufficient for visual adjustments but not as rich for event tracking or ad pixel-level configuration.

Merchant takeaway: For marketers who depend on tracking wishlist engagement to optimize ad spend or attribution, Hulk has a technical advantage.

User Experience and Merchant Support

Ease of Installation and Setup

Hulk Advanced Wishlist offers a feature-rich setup with visual controls for many design elements, plus custom JS/CSS for advanced edits. The breadth of options may require a short learning curve, but the app provides templates and dashboard views to accelerate setup.

Squadkin’s approach is lightweight and straightforward: install, configure categories, adjust CSS/text, and use. This simplicity is often faster for merchants who need a quick wishlist solution.

Merchant takeaway: For speed and simplicity, Squadkin is easier to get running. For feature depth and long-term flexibility, Hulk’s initial setup is slightly more involved but offers higher upside.

Support and Reviews

Hulk Advanced Wishlist has 131 reviews with a 4.8 rating — a substantial number of merchant experiences to assess reliability and support responsiveness. A larger review base suggests more real-world validation and ongoing support maturity.

Squadkin has fewer public reviews (5) but a high rating (4.9). The small review sample size makes it harder to generalize the support experience. High ratings are encouraging, though they may reflect smaller install base and fewer edge-case reports.

Merchant takeaway: A larger, well-rated review base (Hulk) usually signals a more battle-tested product and support team. Squadkin’s high rating is positive but the limited number of reviews warrants additional vetting.

Pros and Cons Summary

Hulk Advanced Wishlist — Strengths

• Rich feature set: multiple wishlists, sharing, analytics, alerts
• Extensive integrations (Klaviyo, Zapier, Flow, POS)
• Good rating (4.8) across 131 reviews — strong social proof
• Flexible customization and event tracking (Meta, GA4)
• Reasonable tiered pricing that scales with wishlist volume

Hulk Advanced Wishlist — Limitations

• Slightly steeper setup for merchants without technical resources
• Some advanced features restricted to higher plans
• Adds another specialist app to the merchant’s tech stack

Squadkin ‑ Multi Wishlist App — Strengths

• Very affordable entry price ($3.99/month)
• Simple, effective category-based wishlists and guest support
• Unlimited wishlist items and basic analytics for product interest
• Easy to install with CSS customization for design control

Squadkin ‑ Multi Wishlist App — Limitations

• Few public integrations listed — may require extra apps for automation
• Small review base (5 reviews) limits reliability inference
• No built-in stock/price alert automation listed
• Less suited for stores that want wishlist-driven lifecycle marketing

Which App Is Best For Which Merchant?

• Best for merchants who want a more complete wishlist that plugs into marketing and automation: Hulk Advanced Wishlist. It suits stores that plan to use wishlist data in email flows, retargeting, or omnichannel experiences.
• Best for merchants on a tight monthly budget who simply want organized wishlists with guest sharing: Squadkin ‑ Multi Wishlist App. It’s especially useful for small shops or stores that plan to keep wishlist use minimal and self-contained.
• Best for stores that want enterprise-level retention capabilities beyond wishlist (loyalty, reviews, referrals): Consider an integrated retention platform to avoid stacking single-purpose apps.

Implementation Considerations and Migration

Data Migration and Shared Wishlist URLs

Hulk Advanced Wishlist supports import/export on higher plans, simplifying migration of existing wishlists from other systems. It also supports buy-from-shared-wishlist flows, which is helpful for gifting and social commerce.

Squadkin’s data migration options are not explicitly listed, so migrating existing wishlist data may require manual export/import efforts or developer assistance.

Merchant takeaway: If migrating wishlists from a previous app or marketplace, check import/export availability and consider the time needed for manual migration.

Theme Compatibility and Customization

Both apps permit CSS-level customization. Hulk offers more UI options for non-developers, while Squadkin relies more on CSS. Merchants using page builders (Pagefly, GemPages) may find Hulk more compatible due to reported integrations.

Merchant takeaway: Confirm theme compatibility and sandbox test installations before rolling out to live customers.

Operational Impact: Retention, LTV, and Conversion

Wishlist apps should not be evaluated in isolation. The key questions are: How will this app help retain customers, increase average order value, and inform merchandising? Consider these outcomes:

• Recovering intent: Stock and price-drop alerts (Hulk) create direct recovery channels and measurable lift in conversions.
• Increasing average order value: Shared wishlists and "buy from shared wishlist" flows can convert multiple items at once, aiding cross-sell efforts (Hulk PRO PLUS).
• Informing merchandising: Top wishlisted products help prioritize promotions and inventory buys (both apps provide insight; Hulk provides deeper dashboard analytics).
• Reducing friction: Guest wishlist support (both) reduces barriers for first-time visitors.

Merchant takeaway: The direct business impact depends on using wishlist signals in marketing and operations. If a wishlist app remains isolated, its ability to affect retention and LTV will be limited.

Pricing Scenarios and ROI

Consider three store scenarios to evaluate ROI:

• Small store with low monthly orders and limited email automation: Squadkin’s low monthly fee may be the best initial value. ROI comes from simple conversion recovery through shares and organized wishlists.
• Growing store investing in email flows and ads: Hulk Advanced Wishlist’s automation and integration capabilities enable measurable recovery and attribution, justifying the mid-tier price as it increases AOV and repeat purchase.
• High-growth or enterprise store wanting unified retention tools: An integrated platform that combines wishlist with loyalty, referrals, and reviews will likely deliver higher incremental LTV and lower admin overhead despite a higher monthly cost.

Merchant takeaway: Compare estimated conversion lift from wishlist-triggered emails and the time cost of running multiple single-purpose apps when assessing ROI.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants that rely on multiple single-purpose apps commonly encounter "app fatigue"—a situation where the growing number of apps fragments data, increases management overhead, and raises cumulative monthly costs. Two common symptoms are inconsistent customer profiles across tools and redundant feature overlap that wastes resources.

An alternative approach is consolidating retention and engagement functions into a single platform that includes wishlists as part of a broader retention stack. Growave follows a "More Growth, Less Stack" philosophy: it combines loyalty and rewards, referrals, reviews & UGC, wishlist, and VIP tiers into one integrated suite so merchants can reduce tool sprawl and centralize customer data.

Key operational benefits of consolidation:

• Unified customer profiles for consistent segmentation and campaigns
• Cross-functional triggers (wishlist events can award loyalty points or trigger referral nudges)
• Reduced integration friction and lower total cost of ownership
• Centralized analytics that connect wishlist signals to repeat purchase behavior

Growave’s suite enables merchants to build loyalty and rewards that drive repeat purchases while simultaneously managing wishlist engagement and review collection. For stores that use wishlists to identify purchase intent, linking those signals to a rewards program can materially increase conversion velocity and lifetime value.

Growave is available on the Shopify App Store, and merchants can also compare features and plans directly on the pricing page. For merchants evaluating the operational fit, it often helps to schedule a walkthrough to see integrations and workflows in action.

Benefits of an integrated approach for wishlist needs:

• Wishlist events automatically flow into loyalty and email workflows, eliminating manual exports
• Wishlist data enriches review and UGC prompts so outreach targets genuinely interested buyers
• Built-in analytics combine wishlist-to-purchase journeys for clearer attribution

For merchants who rely on reviews to boost conversion, Growave’s review feature makes it easy to collect and showcase authentic reviews and UGC, which pairs well with wishlist-driven retargeting campaigns. The combined effect of reviews, loyalty incentives, and wishlist automation raises the probability of repeat purchases more efficiently than running separate apps.

Merchants considering consolidation should evaluate:

• Which retention outcomes are the priority (repeat purchases, referrals, reviews)
• Whether wishlist data needs to trigger loyalty actions or review prompts
• The administrative overhead of managing multiple apps versus one integrated solution

Merchants curious about how Growave handles technical integrations can compare the app on the Shopify App Store and see platform compatibility for larger merchants, including solutions for high-growth Plus brands. The product roadmap and existing integrations demonstrate how wishlist events can be used across loyalty, referral, and review workflows.

Book a personalized demo to see how an integrated retention stack improves retention.

Note: the previous sentence is a hard call-to-action offering a demo; use it if a merchant needs a guided walkthrough.

How consolidation reduces long-term costs and friction

• Fewer subscriptions to manage and reconcile each month
• Less developer time spent integrating multiple APIs
• Unified data model reduces segmentation errors and duplicate messaging
• Centralized reporting provides clearer ROI on retention investments

For teams that measure time-to-value, consolidation often shortens the period between deploying a feature (like wishlists) and seeing measurable gains in repeat purchase rates.

How Growave Maps to Wishlist Use Cases

• Save-for-later and multi-wishlist flows are available as part of the wider retention toolkit.
• Wishlist triggers can feed loyalty rewards (e.g., earn points when a wishlist converts), or trigger referral nudges when wishlist items are purchased.
• Wishlist insights combine with review requests, so high-intent users get targeted review invitations after purchase.

Merchants can explore Growave pricing options to find the plan that aligns with order volume and desired features; the platform offers a range of plans to suit growth stages. For a side-by-side evaluation and to test how wishlist plus other retention tools work together, merchants can compare Growave on the Shopify App Store and the pricing page.

Growave pricing and the Shopify listing are useful touchpoints when deciding whether to consolidate wishlist and other retention features.

Migration and Practical Steps to Move from Single Apps to an Integrated Stack

Migrating from a single wishlist app or from multiple single-purpose tools into an integrated platform requires planning. Practical steps include:

• Audit existing retention touchpoints and identify overlaps (e.g., separate loyalty and wishlist apps).
• Export wishlists and user data where possible; Hulk Advanced Wishlist’s import/export capabilities can simplify this step.
• Map wishlist triggers to desired retention actions (e.g., wishlist-to-loyalty, wishlist-to-email).
• Run the new integrated workflows in a staging environment to validate behavior and tracking.
• Gradually switch storefront traffic and monitor conversion and retention metrics.

Merchants that prioritize low-risk migrations often start by running the integrated platform in parallel for a short period to compare performance and ensure data parity.

How to Choose: Decision Checklist

Use this checklist to decide between Hulk Advanced Wishlist, Squadkin, or an integrated platform:

• Is wishlist automation (stock/price alerts) important? If yes, favor Hulk or an integrated platform.
• Does the store use Shopify Flow or POS? If yes, Hulk offers Flow and POS compatibility.
• Is the goal to keep monthly costs minimal and the wishlist use basic? If yes, Squadkin may be sufficient.
• Are loyalty, referrals, and reviews also priorities? If yes, consider an integrated solution to reduce app sprawl.
• Is centralized tracking and pixel-level configuration required? If yes, Hulk or an integrated platform will fit better.

Conclusion

For merchants choosing between Hulk Advanced Wishlist and Squadkin ‑ Multi Wishlist App, the decision comes down to feature depth versus simplicity. Hulk Advanced Wishlist is the better choice for stores that want automation, analytics, and integrations with Shopify Flow, POS, and marketing platforms. Squadkin ‑ Multi Wishlist App is a practical, low-cost option for stores that need category-based wishlists with guest support and simple customization.

Beyond choosing between two single-purpose apps, merchants should consider the costs of managing multiple point solutions. Consolidating retention tools—wishlist, loyalty, referrals, and reviews—reduces operational overhead and creates stronger, more actionable customer signals. Growave follows a "More Growth, Less Stack" approach that brings wishlist functionality together with loyalty and reviews, enabling merchants to centralize retention efforts and improve lifetime value.

Start a 14-day free trial to see how a unified retention stack accelerates repeat purchases.

Explore Growave’s plans and pricing to evaluate how consolidation maps to store needs and scale. For merchants who want to see the platform in action, the Shopify App Store listing and pricing page are useful next steps.

FAQ

Q: Which app is better for small stores on a tight budget?
A: Squadkin ‑ Multi Wishlist App offers a very low entry price and unlimited wishlist items, making it attractive for small stores that need basic category organization and guest wishlist support. Hulk Advanced Wishlist’s Starter plan is also affordable and provides additional features, which may be worth the slightly higher cost if integrations or automation are needed.

Q: Which app provides better automation for recovery (e.g., price-drop and restock alerts)?
A: Hulk Advanced Wishlist includes automated stock alerts, price-drop emails, and restock notifications that directly drive recovery. Squadkin’s feature list does not explicitly include automated alerts, so merchants would need additional tools to build similar workflows.

Q: How does an all-in-one platform compare to specialized apps?
A: An integrated platform centralizes data, reduces the number of subscriptions, and enables cross-functional workflows (for example, awarding loyalty points when a wishlist converts or prompting reviews after purchase). While specialized apps can be excellent at one function, consolidation often improves data accuracy, reduces developer overhead, and increases the effectiveness of retention programs.

Q: If already using Hulk Advanced Wishlist or Squadkin, is migration to an integrated platform difficult?
A: Migration effort depends on export/import capabilities and the number of integrations. Hulk Advanced Wishlist includes import/export in higher plans, which helps migrate wishlist data. A staged migration—running systems in parallel and validating data—minimizes risk. For a guided migration and to evaluate the right plan, merchants can schedule a walkthrough or compare available plans on the pricing page.