Rivo: Loyalty Program, Rewards vs. Growave: Loyalty & Wishlist: An In-Depth Comparison

Introduction

Choosing the right Shopify apps for customer retention can be a complex undertaking for any growing ecommerce business. Merchants face a critical decision: opt for specialized tools, each excelling in a single function, or embrace integrated platforms that consolidate multiple features. The choice profoundly impacts operational efficiency, data consistency, and ultimately, customer lifetime value.

Short answer: Rivo: Loyalty Program, Rewards is a focused solution for loyalty and referrals, well-suited for brands prioritizing these specific functions. Growave: Loyalty & Wishlist offers a broader, integrated suite, combining loyalty with reviews, referrals, and wishlists, which can streamline operations and reduce app dependencies. The optimal selection depends on a merchant's existing tech stack, specific retention goals, and comfort with managing multiple single-purpose apps versus a unified system.

This comparison aims to provide a detailed, feature-by-feature analysis of Rivo: Loyalty Program, Rewards and Growave: Loyalty & Wishlist. The goal is to equip merchants with the insights needed to make an informed decision, understanding each app's core strengths, ideal applications, and strategic fit within a comprehensive customer retention strategy.

Rivo: Loyalty Program, Rewards vs. Growave: Loyalty & Wishlist: At a Glance

Deep Dive Comparison

Customer retention is a cornerstone of sustainable ecommerce growth, and selecting the right tools to foster it requires careful evaluation. This section dissects the offerings of Rivo: Loyalty Program, Rewards and Growave: Loyalty & Wishlist across several key dimensions, providing a granular view for merchants.

Core Features and Workflows

Understanding the fundamental capabilities of each app is crucial for determining how they align with specific retention objectives. Both platforms aim to encourage repeat purchases, but they approach this goal with distinct scopes.

Rivo: Loyalty Program, Rewards – Focused Retention

Rivo positions itself as a specialized platform for loyalty, rewards, and referral programs. Its core features revolve around creating compelling incentives for customers to return and advocate for a brand.

• Loyalty Points Program: The foundation of Rivo’s offering, allowing merchants to create a points system where customers earn rewards for purchases and other actions. This is a standard and effective method for building customer loyalty programs that keep customers coming back.
• Ways to Earn and Redeem: Rivo enables flexible rule sets for earning points (e.g., per dollar spent, birthday bonuses) and offers various redemption options (e.g., discounts, free products).
• Referral Program: A key component for incentivizing existing customers to bring in new business, typically through unique referral links and mutual rewards. These programs are vital for driving organic growth and expanding customer bases through word-of-mouth.
• VIP Tiers (Scale plan and up): Allows for segmentation of customers into different loyalty levels, offering escalating benefits and exclusive perks to high-value patrons. VIP tiers and incentives for high-intent customers can significantly lift average order value (AOV) and customer lifetime value (CLTV).
• Automated Email Campaigns: Facilitates communication around loyalty points, rewards, and program updates directly to customers. This feature integrates well into lifecycle marketing to remind customers about their points balance or expiring rewards.

Rivo’s strategy is to provide a deep feature set within its specific niche. The emphasis on dedicated loyalty and referral pages, advanced branding, and a developer toolkit suggests a platform designed for brands that prioritize extensive customization within their loyalty and referral initiatives.

Growave: Loyalty & Wishlist – Integrated Retention Suite

Growave distinguishes itself as an all-in-one retention platform, consolidating multiple customer engagement tools into a single application. This broadens the scope beyond just loyalty, aiming to cover several aspects of the customer journey within one ecosystem.

• Loyalty and Rewards: Similar to Rivo, Growave offers a robust loyalty points program, VIP tiers, and various ways to earn and redeem points, all designed as loyalty programs that keep customers coming back. It focuses on reward mechanics that support customer lifetime value.
• Referral Program: Growave includes a comprehensive referral system with fraud protection, encouraging existing customers to share products and offers with friends and family. This contributes to organic growth without heavy ad spend.
• Reviews & User-Generated Content (UGC): A significant differentiator, Growave integrates product reviews, photo reviews, video reviews, and Q&A capabilities. This allows merchants to begin collecting and showcasing authentic customer reviews directly within the same platform that handles loyalty. It also supports Instagram UGC for social proof.
• Wishlist: The app provides a wishlist feature, enabling customers to save desired products for later purchase, often leading to increased conversions when combined with back-in-stock notifications or email reminders.
• VIP Tiers: Growave also offers VIP tiers to segment and reward high-value customers with exclusive benefits, aligning with advanced loyalty program strategies.
• Nudges (on-site reminders): These are tools designed to prompt customer actions, such as reminding them about items in their cart or loyalty points they can use, contributing to social proof that supports conversion and AOV.

Growave's integrated approach means that a merchant can manage their loyalty program, collect reviews, run referral campaigns, and offer wishlists from a single dashboard. This integration helps unify the customer experience across various touchpoints.

Customization and Control

The ability to tailor an app's appearance and functionality to match a brand’s unique identity and operational needs is paramount for seamless integration and a consistent customer experience.

Rivo’s Customization Capabilities

Rivo emphasizes its customization options, particularly for brands with specific design requirements or development resources.

• Advanced Branding (Custom CSS + Fonts): Available from the Scale plan, this allows brands to meticulously match the loyalty program's aesthetic with their store’s design. This level of control is crucial for maintaining brand consistency.
• Rivo Developer Toolkit (Plus plan): This offering suggests extensive programmatic control and flexibility for brands needing to build custom integrations or tailor the loyalty experience beyond standard configurations. It implies a platform that can be deeply embedded into a custom tech stack.
• Checkout Extensions (Plus plan): The ability to integrate loyalty functionality directly into the Shopify checkout process offers a streamlined experience for customers, minimizing friction during redemption.

For merchants seeking precise control over their loyalty and referral program's look and feel, especially those with in-house development capabilities or a clear vision for a bespoke solution, Rivo’s toolkit provides substantial options.

Growave’s Customization Capabilities

Growave also offers significant customization, especially in the context of an all-in-one platform, aiming for brand consistency across its diverse features.

• Full flexibility to customize app branding: Available across plans (with more advanced options at higher tiers), ensuring that loyalty pages, review widgets, and emails align with the brand’s visual identity.
• Tailored experiences for headless: For modern ecommerce setups, Growave supports headless commerce environments via API & SDK (Plus plan), offering a high degree of control over the frontend experience. This is crucial for brands pushing the boundaries of traditional Shopify themes.
• Loyalty page custom design (Plus plan): Provides enhanced control over the dedicated loyalty hub, allowing for unique visual layouts and content presentation.
• Custom reward actions (Plus plan): Offers the flexibility to define unique ways customers can earn and redeem rewards, going beyond standard configurations.
• Customizable emails: Ensures that all customer communications from the platform, whether for loyalty points or review requests, are on-brand and personalized.

Growave’s customization aims to provide a unified brand experience across all its modules. For larger brands or those with complex headless setups, its API/SDK access and advanced design options offer the flexibility to create cohesive customer journeys, encompassing loyalty programs that keep customers coming back, reviews that reduce uncertainty for new buyers, and other integrated features.

Pricing Structure and Value for Money

The cost of an app and the value it delivers are critical factors for any merchant. Evaluating pricing involves not just the monthly fee but also the features unlocked, order volume limits, and the overall impact on the bottom line.

Rivo: Loyalty Program, Rewards Pricing

Rivo offers a tiered pricing model that begins with a free plan and scales up for more advanced features and larger order volumes.

• 100% FREE FOREVER Plan:
  • Price: Free
  • Includes: Up to 200 monthly orders, Loyalty Points Program, Ways to earn and redeem, Branding, Automated Email Campaigns.
  • Value: This free tier is generous for new or very small stores, allowing them to implement a foundational loyalty program without initial cost. The 200-order limit provides ample room for early growth.
• Scale Plan:
  • Price: $49 / month
  • Includes: Access to ALL features (beyond free plan), Dedicated Loyalty & Referral Page, Advanced Branding (Custom CSS + Fonts), VIP Tiers, Points Expiry, Analytics.
  • Value: This plan unlocks the full suite of Rivo’s core loyalty and referral features, making it suitable for growing brands that need more robust program management and detailed analytics.
• Plus Plan:
  • Price: $499 / month
  • Includes: Checkout Extensions, Custom Integrations (e.g., Klaviyo events), Advanced Analytics, Rivo Developer Toolkit, Add priority or concierge support.
  • Value: Aimed at larger, fast-growing DTC brands, this plan offers enterprise-level customization and integration capabilities, particularly with the developer toolkit and advanced analytics. The price reflects the increased complexity and support.

Rivo’s pricing structure provides a clear path from a free starter plan to an enterprise-grade solution focused purely on loyalty and referrals. Merchants should consider if the cost of Rivo, plus any additional apps needed for reviews or wishlists, represents a lower total cost of ownership compared to an integrated solution.

Growave: Loyalty & Wishlist Pricing

Growave also offers a tiered pricing model, but its value proposition is built around consolidating multiple retention tools into each plan.

• FREE Plan:
  • Price: Free
  • Includes: 100 orders/month (500 total orders), Loyalty points program, Wishlist, Product Reviews, Data imports/exports, Growave branding, 48hr email support.
  • Value: Growave’s free plan is notable for including not just loyalty, but also wishlist and basic product review functionality. This immediately offers more comprehensive retention capabilities at no cost, albeit with a lower monthly order limit (100) compared to Rivo (200). It’s an excellent option for new stores looking to start with a multi-faceted retention strategy without incurring immediate costs.
• ENTRY Plan:
  • Price: $49 / month
  • Includes: 500 monthly orders, Advanced rewards, Referral program and fraud protection, Nudges (on-site reminders), Review request email series, Shopify POS and Shopify Flow, +1 integration (e.g., Klaviyo), Customizable emails, 24/7 email support.
  • Value: At the same price point as Rivo's Scale plan, Growave’s Entry plan provides loyalty, referrals, reviews, wishlist, and more advanced features for a higher order volume. This presents a strong value proposition for merchants aiming to consolidate their retention stack. Comparing plan fit against retention goals is crucial here, as Growave offers more features at this tier.
• GROWTH Plan:
  • Price: $199 / month
  • Includes: 1,500 monthly orders, VIP Tiers program, Dedicated loyalty page, Shopify POS Loyalty QR, Points expiration & Gift cards, Account extensions & Review attributes, Google Shopping Reviews & Instagram UGC, Back-in-stock wishlist emails, 5* Onboarding, 24/7 email/chat support.
  • Value: This plan scales up order volume and unlocks sophisticated features like VIP tiers, advanced review collection (Google Shopping, Instagram UGC), and enhanced POS capabilities, providing a robust solution for rapidly expanding businesses.
• PLUS Plan:
  • Price: $499 / month
  • Includes: 3,000 monthly orders, Checkout extensions, Headless: API & SDK, Loyalty page custom design, Custom reward actions, B2B & Unlimited integrations, Customer success manager, Dedicated launch plan, 24/7 email / live chat / phone support.
  • Value: Tailored for high-volume stores and Shopify Plus merchants, this plan offers enterprise-level scalability, advanced customization for headless setups, and dedicated support. It’s an all-encompassing retention solution for large-scale operations.

When evaluating a pricing structure that scales as order volume grows, Growave's offering provides significantly more functionality across its tiers for a comparable price point to Rivo’s single-function loyalty focus. Merchants should carefully consider if a clearer view of total retention-stack costs is achieved by using a single integrated platform like Growave, versus combining Rivo with other apps for reviews and wishlists.

Integrations and "Works With" Fit

The ability of a retention app to seamlessly integrate with a merchant's existing tech stack is vital for efficient operations and a unified customer experience.

Rivo’s Integration Ecosystem

Rivo is built with strong integrations in mind, particularly with leading marketing and support tools.

• Key Integrations: Klaviyo, Gorgias, Postscript, Attentive, Fuego, Status. These integrations allow merchants to leverage their loyalty data within their email marketing, SMS marketing, and customer support platforms. For example, syncing loyalty points to Klaviyo enables highly segmented and personalized email campaigns based on customer loyalty status, which helps in retention programs that reduce reliance on discounts.
• Shopify Compatibility: Works with Shopify POS, Checkout, and Customer accounts, ensuring loyalty program functionality is accessible across various customer touchpoints. Integration with Shopify Flow enables automation of loyalty-related tasks.
• Custom Integrations (Plus plan): The availability of custom integrations through the Plus plan, possibly via its developer toolkit, indicates flexibility for unique data synchronization needs or connections to niche applications.

Rivo's integrations are clearly focused on enabling sophisticated marketing and customer service workflows built around loyalty and referrals. This makes it a strong choice for brands that already have a mature and functional marketing stack and seek to enhance it with deep loyalty data.

Growave’s Integration Ecosystem

Growave, as an all-in-one platform, also offers a wide array of integrations, aiming to be a central hub for retention data.

• Key Integrations: Klaviyo, Omnisend, Postscript, Recharge, Gorgias, Attentive, TikTok Shop, PushOwl, Pagefly, LayoutHub, GemPages, Shopney. This broad list covers email, SMS, subscriptions, customer service, social commerce, page builders, and more, offering substantial flexibility in building a marketing stack.
• Shopify Compatibility: Works with Checkout, Shopify POS, Customer accounts, Shopify Flow. Its specific mention of "built for Shopify Plus" highlights its capabilities for larger stores, including supporting advanced storefront and checkout requirements.
• Unlimited Integrations (Plus plan): This offering allows high-volume merchants to connect Growave with virtually any other tool in their stack, essential for complex enterprise environments.

Growave’s integrations support a holistic view of the customer across loyalty, reviews, and other touchpoints. By integrating with subscription apps like Recharge or page builders, it supports a broader ecosystem of merchant needs, which is beneficial for brands looking to streamline their app stack and reduce operational overhead. This breadth is a key aspect for capabilities designed for Shopify Plus scaling needs.

Analytics and Reporting

Data-driven decisions are essential for optimizing any retention strategy. The depth and clarity of an app’s analytics can significantly impact a merchant’s ability to understand program performance and identify areas for improvement.

Rivo’s Analytics

Rivo provides analytics focused on its core functions.

• Analytics (Scale plan): Rivo offers reporting from its Scale plan onwards, presumably covering key loyalty and referral metrics such as points earned, points redeemed, referral conversions, and customer participation rates.
• Advanced Analytics (Plus plan): For higher-tier users, Rivo provides advanced analytics, which likely includes deeper insights into customer segments, loyalty program ROI, and potentially lifetime value metrics tied to loyal customers. The ability to track Klaviyo events (as mentioned in the Plus plan) further suggests detailed event-based tracking.

The emphasis on "driving your actual retention metrics" in Rivo's description suggests a strong commitment to providing actionable insights for loyalty and referral programs.

Growave’s Analytics

Given its multi-functional nature, Growave provides analytics that span across loyalty, reviews, and referrals.

• Data Imports/Exports (Free plan): Even the free plan offers basic data handling, allowing merchants to pull raw data for custom analysis.
• Integrated Analytics: While specific analytics features are not exhaustively detailed in the initial descriptions for each plan, an all-in-one platform typically provides a unified dashboard for tracking loyalty points, VIP tier progress, referral successes, review collection rates, and wishlist engagement. This consolidated view allows merchants to see how different retention efforts interact and contribute to overall goals.
• Account extensions & Review attributes (Growth plan): These features suggest deeper data capture around customer profiles and review content, which can feed into more granular analytics.
• Google Shopping Reviews & Instagram UGC (Growth plan): Integration with these platforms implies reporting on the impact of reviews and UGC on search visibility and social engagement.

Growave’s approach to analytics benefits from its integrated nature. By correlating loyalty program performance with review generation and wishlist activity, merchants gain a more comprehensive understanding of their customers’ engagement across multiple touchpoints. This allows for a more holistic view of retention program effectiveness.

Customer Support Expectations and Reliability Cues

The quality of customer support and the perceived reliability of an app are often major deciding factors, especially when an app becomes integral to a store's operations.

Rivo’s Support and Reliability

Rivo emphasizes customer success and responsiveness.

• 24/7 World-Class Live Chat Support: Rivo explicitly highlights its continuous live chat support, indicating a strong commitment to merchant assistance. The developer's personal message also stresses a focus on "driving your actual retention metrics" and being "happy to help any time."
• Priority or Concierge Support (Plus plan): For enterprise-level clients, Rivo offers enhanced support, which is typical for high-tier plans, ensuring critical issues are addressed promptly.
• Review Count and Rating: With 1 review and a 4.8 rating, the data indicates positive initial feedback, but the very low review volume makes it challenging to gauge broader merchant sentiment or long-term reliability. A larger dataset typically provides a more robust signal of consistent performance and support quality.

Growave’s Support and Reliability

Growave outlines its support structure, which scales with plan tiers, alongside a substantial body of merchant feedback.

• 48hr Email Support (Free plan): Basic support for introductory users.
• 24/7 Email Support (Entry plan and up): Consistent email support availability for growing merchants.
• 24/7 Email/Chat Support (Growth plan and up): Introduces live chat, indicating more immediate assistance for higher-tier plans.
• 24/7 Email / Live Chat / Phone Support (Plus plan): Offers the highest level of support, including phone assistance, a dedicated CSM (Customer Success Manager), and a dedicated launch plan for enterprise clients. This level of support aligns with features aligned with enterprise retention requirements.
• Review Count and Rating: With 1,197 reviews and a 4.8 rating, Growave demonstrates a strong track record of positive merchant experiences over a significant period. This high volume of consistent positive feedback is a strong credibility signal, indicating reliable performance and effective support across a diverse user base. Validating fit by reading merchant review patterns can offer deeper insights into common issues or successes.

When assessing app-store ratings as a trust signal, Growave’s extensive review history provides a more comprehensive picture of user satisfaction and long-term reliability. Rivo's single review, while positive, does not yet offer the same breadth of community endorsement.

Performance, Compatibility, and Operational Overhead

The impact of an app on store performance, its compatibility with different Shopify environments, and the overall management burden it introduces are practical considerations for any merchant.

Rivo’s Operational Considerations

Rivo states it "ships product updates every week, using Shopify's latest tech," which suggests a commitment to maintaining compatibility and optimizing performance.

• Shopify Compatibility: Its direct integration with Shopify POS, Checkout, Customer accounts, and Shopify Flow indicates robust foundational compatibility.
• Operational Overhead: As a single-function app, Rivo's overhead primarily relates to managing its loyalty and referral programs. If a merchant also uses separate apps for reviews, wishlists, and other retention functions, the combined operational overhead (learning multiple interfaces, managing data syncs, debugging conflicts) could increase.
• Developer Toolkit: While offering extensive customization, the developer toolkit in the Plus plan might require specific technical expertise or developer resources, potentially adding to implementation and maintenance costs for some merchants.

Growave’s Operational Considerations

Growave’s integrated approach and focus on Shopify Plus compatibility aim to reduce operational complexity for merchants.

• Shopify Plus Readiness: Explicitly "built for Shopify Plus," Growave offers features like checkout extensions (Plus plan), headless support (API & SDK for Plus plan), and advanced account extensions, making it suitable for high-growth operational complexity. This also includes retention tooling suited for Plus governance needs.
• Operational Overhead: By consolidating loyalty, reviews, referrals, and wishlists into one platform, Growave aims to reduce "app fatigue." Merchants manage fewer apps, potentially leading to less friction during updates, fewer integration conflicts, and a simpler administrative experience. This can lead to a lower total cost of ownership compared to a fragmented app stack.
• "More Growth, Less Stack" Philosophy: This core tenet implies that managing multiple retention channels from a single interface reduces the burden of switching between different tools, streamlining workflows and potentially improving overall team efficiency. This philosophy is evident when selecting plans that reduce stacked tooling costs.

For merchants concerned with minimizing their app stack and streamlining their retention operations, Growave’s integrated design offers a compelling argument for reduced operational overhead. Rivo, while excellent in its niche, requires merchants to consciously build out the rest of their retention stack, potentially introducing more apps and associated management challenges.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants frequently encounter a phenomenon known as "app fatigue"—a state characterized by managing an excessive number of specialized apps, each serving a narrow function. This often leads to a fragmented tech stack, where data silos prevent a holistic view of the customer, integration overhead becomes a constant struggle, and maintaining consistent customer experiences across disparate tools proves challenging. Furthermore, the cumulative costs of multiple subscriptions can quickly escalate, leading to a higher total cost of ownership without necessarily delivering superior results.

This challenge has prompted many growing brands to seek more integrated solutions that consolidate core functionalities. The "More Growth, Less Stack" philosophy aims to address these issues by providing a unified platform for multiple retention initiatives. Instead of piecing together separate apps for loyalty, reviews, referrals, and wishlists, an integrated platform offers these capabilities under one roof. This approach streamlines workflows, centralizes data, and ensures a more cohesive brand experience for customers. It also simplifies the process of comparing plan fit against retention goals, as all relevant features are considered within a single framework.

Growave embodies this "More Growth, Less Stack" approach by offering a comprehensive suite of tools designed to cover crucial aspects of the customer retention journey. For instance, brands can deploy effective loyalty points and rewards designed to lift repeat purchases alongside robust review collection. This unified strategy means that loyalty data can inform review requests, and positive reviews can, in turn, enhance the perceived value of loyalty programs. This integrated data flow helps in developing reward mechanics that support customer lifetime value by allowing merchants to see the interplay between different engagement points.

Beyond loyalty, Growave integrates powerful features for collecting and showcasing authentic customer reviews. This is not just about gathering feedback; it's about leveraging social proof to build trust and drive conversions. By combining loyalty programs with review management, merchants can encourage loyal customers to leave reviews, further amplifying the impact of their retention efforts. The platform also helps in optimizing UGC workflows that keep product pages credible, ensuring a steady stream of fresh, trustworthy content.

For Shopify Plus merchants, the advantages of an integrated platform are particularly pronounced. Managing a complex, high-volume store requires solutions that can scale without introducing unnecessary operational friction. Growave offers capabilities designed for Shopify Plus scaling needs, ensuring that advanced features like checkout extensions and headless commerce support are seamlessly integrated. This holistic view extends to operational aspects, with Growave offering retention tooling suited for Plus governance needs and simplified management across multi-team workflows.

The strategic benefit of such an approach is the ability to tie various customer touchpoints together, making retention efforts more potent and measurable. Merchants gain a clearer view of total retention-stack costs and can map costs to retention outcomes over time, optimizing their overall marketing spend. This integrated philosophy allows for a focus on holistic customer engagement, moving away from disparate tools towards a single, powerful engine for growth.

Conclusion

For merchants choosing between Rivo: Loyalty Program, Rewards and Growave: Loyalty & Wishlist, the decision comes down to the breadth of desired retention functionality and the preference for specialized versus integrated solutions. Rivo is an excellent choice for brands whose primary focus is deeply investing in loyalty and referral programs as standalone initiatives. Its robust features in this niche, coupled with strong customization options, make it suitable for businesses that have their review, wishlist, and other retention needs covered by other satisfactory tools, or for those who prefer to build a highly specialized loyalty experience from the ground up, perhaps with developer support.

Growave, conversely, presents itself as a compelling alternative for merchants seeking to streamline their retention efforts across multiple fronts. By integrating loyalty, reviews, referrals, and wishlists into a single platform, Growave aims to solve the problem of app fatigue, reduce data fragmentation, and simplify overall management. This approach offers better value for money by consolidating functionalities, which can lead to a lower total cost of ownership and a more cohesive customer experience. It is particularly well-suited for growing brands, especially those on Shopify Plus, who value the efficiency and unified analytics that come from a single, powerful retention suite.

Ultimately, the optimal choice depends on a brand’s specific growth stage, existing tech stack, and strategic priorities for customer retention. For those prioritizing a consolidated approach to drive repeat purchases and increase customer lifetime value across loyalty, reviews, and wishlists, exploring Growave’s unified platform could be a strategic move. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

What are the main differences between a specialized loyalty app and an all-in-one retention platform?

A specialized loyalty app, like Rivo, focuses exclusively on loyalty programs, rewards, and referrals, often offering deep customization within that specific area. An all-in-one retention platform, such as Growave, combines multiple functionalities like loyalty, reviews, referrals, and wishlists into a single app. The primary difference lies in scope: specialized apps offer depth in one area, while all-in-one platforms offer breadth across several, aiming to simplify management and integrate data.

How does an all-in-one platform compare to specialized apps in terms of cost and efficiency?

While individual specialized apps might seem less expensive initially, the total cost can quickly accumulate when multiple apps are stacked to cover various retention needs (loyalty, reviews, wishlists). An all-in-one platform typically offers these combined features at a potentially lower total cost of ownership. Efficiency is also gained by managing fewer apps, reducing integration challenges, and streamlining workflows through a single interface, which helps when planning retention spend without app sprawl surprises.

Which app is better for new or small Shopify stores?

For new or small Shopify stores, both apps offer free plans. Rivo's free plan supports up to 200 monthly orders and focuses on basic loyalty. Growave's free plan supports 100 monthly orders but includes loyalty, wishlist, and product reviews. A new store looking for a foundational loyalty program might find Rivo's higher order limit appealing. However, a store looking to cover more retention bases (reviews, wishlists) immediately, even with a slightly lower order limit, might find Growave's integrated free offering to be a better fit for overall customer engagement.

Can both apps integrate with other marketing tools like Klaviyo?

Yes, both Rivo: Loyalty Program, Rewards and Growave: Loyalty & Wishlist emphasize their integrations with popular marketing tools. Rivo explicitly mentions Klaviyo, Gorgias, and Postscript. Growave also integrates with Klaviyo, Omnisend, Postscript, Gorgias, and many others. These integrations are crucial for leveraging loyalty and customer data within broader email marketing, SMS campaigns, and customer service workflows to create cohesive customer experiences.