Gift Reggie vs. GP ‑ Wishlist & Upsell Suite: In-Depth Comparison

Introduction

Choosing the right app for wishlists, registries, and upsells is a frequent pain point for Shopify merchants. Apps that look similar on the surface can have very different setups, feature sets, and long-term impacts on operations and marketing. This article compares two popular Shopify listings—Gift Reggie: Gift Registry and GP ‑ Wishlist & Upsell Suite—so merchants can decide which one aligns with their goals and store complexity.

Short answer: Gift Reggie: Gift Registry is a specialist tool optimized for registries—wedding, baby, and event registries—that need clean, theme-matched customer experiences and POS support. GP ‑ Wishlist & Upsell Suite focuses on wishlists plus conversion tools like upsells, bundles, and automated reminders to recover lost sales. For merchants who want fewer apps and integrated retention tactics (loyalty, referrals, reviews, wishlists), a unified platform such as Growave often delivers better value for money and lowers maintenance overhead.

Purpose of this article: provide a feature-by-feature, practical comparison of Gift Reggie and GP ‑ Wishlist & Upsell Suite across features, pricing, integrations, analytics, support, and fit for different merchant profiles. After the impartial comparison, an alternative approach—using an integrated retention platform to reduce app sprawl—will be introduced.

Gift Reggie: Gift Registry vs. GP ‑ Wishlist & Upsell Suite: At a Glance

Deep Dive Comparison

The following sections analyze each critical dimension merchants weigh when selecting an app: feature coverage, pricing and value, integrations and workflows, analytics and reporting, implementation and UX, support and trust signals, and the long-term operational impact of each choice.

Features

Gift Reggie: Core Capabilities

Gift Reggie centers on gift registries and wishlists with the following core capabilities:

• Registry creation and management for events (wedding, baby, bridal).
• Unlimited wishlists depending on plan; registry limits vary by tier.
• Customizable styling that matches store theme for a seamless customer experience.
• Email notifications to customers and store staff for registry activity.
• Password-protected registries, registry messaging, and email sharing (on select plans).
• POS compatibility and registry management within Shopify POS on higher plans.
• Stock tracking and warnings on professional plans to reduce double-selling.

Strengths in practice:

• The app is fit for stores that need polished, event-driven buyer experiences where registry lists are central to revenue.
• The POS support and API access on higher tiers give operational flexibility for omnichannel shops.

Limitations:

• Feature scope is narrow—primarily registries and wishlists. For recurring retention elements (loyalty, referrals, reviews) merchants will still need additional apps.
• Some advanced features like API access and POS support are gated behind higher-priced plans.

GP ‑ Wishlist & Upsell Suite: Core Capabilities

GP ‑ Wishlist & Upsell Suite is positioned as a conversion and re-engagement toolkit built around wishlists:

• Guest wishlists and customizable wishlist styling.
• Back-in-stock alerts, price drop alerts, and automated reminder emails.
• Upsell offers on product and cart pages to increase average order value (AOV).
• Product bundles with discounts and volume (tiered) discounts.
• Smart product recommendations.
• Analytics on wishlist activity with exportable data for marketing campaigns.

Strengths in practice:

• Combines wishlists with revenue-driving features like upsells and bundles, offering a two-pronged approach to retain intent and increase AOV.
• Built-in re-engagement sequences (reminders, alerts) reduce manual marketing work.
• Free plan includes many of these features, which can accelerate testing without upfront spend.

Limitations:

• With only 11 reviews on the store, public feedback volume is low compared to Gift Reggie’s 172 reviews; this makes assessing longevity and edge-case reliability harder.
• Checkout and deeper integration specifics may vary; some advanced upsell behaviors can require extra configuration.

Feature Matrix: Direct Comparison

• Wishlist & Sharing: Both apps support wishlists and social sharing; Gift Reggie emphasizes registry sharing for events, while GP emphasizes guest wishlists and shareable favorites.
• Registry-specific Tools: Gift Reggie offers registry-focused features (password-protected registries, registry messaging, POS registry support) that GP does not.
• Upsells & Bundles: GP has native upsell/offers and bundle creation; Gift Reggie lacks these revenue-expansion tools.
• Alerts & Reminders: GP includes automated reminders, back-in-stock, and price-drop alerts. Gift Reggie focuses on registry notifications rather than broader price/stock alerts.
• POS Support: Gift Reggie supports Shopify POS on higher plans; GP’s works-with list includes Checkout but not POS in provided data.
• Analytics & Export: GP advertises analytics and wishlist exports; Gift Reggie focuses more on the customer experience side, not advanced analytics as a primary selling point.

Pricing and Value

Comparing cost and perceived value requires looking beyond headline prices to what a merchant receives for that spend and how many other apps may be required.

Gift Reggie Pricing Structure

• Basic — $9/month
  • 7-day free trial
  • 5 free registries, unlimited wishlists
  • Custom styling, social sharing, email notifications
• Essentials — $15/month
  • 7-day free trial
  • 25 free registries, password-protected registries, email sharing
• Professional — $30/month
  • 30-day free trial
  • 50 free registries, customizable content, stock tracking/warnings
• Expert — $40/month
  • 30-day free trial
  • 100 free registries, POS support, custom line item property tracking, API access

Value notes:

• The tiered registry caps mean merchants with high registry volume must budget for mid-to-higher tiers.
• For event-driven businesses (maternity boutiques, bridal stores), those tiered features can pay for themselves through reduced returns and more full-price sales.
• Gift Reggie can represent good value for stores that primarily need registry functionality but will likely require additional apps for upsells or loyalty.

GP ‑ Wishlist & Upsell Suite Pricing Structure

• Free Plan
  • Guest wishlist support, customizable styling, back-in-stock alerts, automated reminders
  • Upsell offers on products & cart, tiered volume discounts, product bundles, smart recommendations

Value notes:

• A free tier that includes upsells, bundles, and reminders is attractive for merchants testing wishlist-plus-conversion flows.
• The lack of stated paid tiers in the provided data suggests a low barrier to trial; merchants should confirm whether advanced features or higher volume require upgrading.
• Because GP bundles wishlists and revenue features into one app, it can replace multiple single-purpose apps, which may offer better value for money depending on scale.

Value-for-Money Considerations

• Merchant goals are crucial when assessing value. A store that sells many registry items and needs POS integration may find Gift Reggie delivers targeted ROI even if it requires additional tools for loyalty/reviews.
• A merchant prioritizing immediate conversion lifts and wishlist-driven re-engagement may find GP offers better value for money because it combines upsells, bundles, and automated reminders.
• Neither app provides a full retention suite (loyalty, referrals, advanced review management). Combining either with additional apps increases total monthly cost and ecosystem complexity.

Integrations and Ecosystem Fit

Integrations determine how smoothly an app becomes part of existing operations, CRM, and marketing automation.

Gift Reggie Integrations

• Works with Shopify POS, Customer accounts, Shopify Flow, Langify.
• POS integration supports in-person purchases tied to registries—important for omnichannel stores.
• API access on Expert plan enables deeper custom integrations (fulfillment systems, ERPs).

Practical implications:

• Good fit for businesses that operate both online and in physical locations and need registry data on the sales floor.
• Integration with Shopify Flow helps automate registry-related workflows.

GP ‑ Wishlist & Upsell Suite Integrations

• Works With: Checkout (per provided data).
• Analytics exports indicate the ability to feed wishlist behavior into email and marketing stacks.
• To fully realize re-engagement benefits, merchants will likely pair GP with email platforms and CRMs.

Practical implications:

• GP is focused on checkout and conversion touchpoints. Integration specifics with popular ESPs or CRMs should be checked prior to installation.
• Exports and analytics are valuable, but the effort required to connect them to marketing automation should be considered.

Integration Comparison

• Gift Reggie offers stronger POS and unique Shopify-native integrations—useful for physical retail.
• GP focuses on checkout and wishlist-to-marketing workflows to recover intent and drive AOV.
• For merchants using multiple systems (Klaviyo, Omnisend, Recharge, helpdesk tools), each app’s ability to send data out or accept webhooks/API access can make the difference between a frictionless workflow and manual processes.

Analytics, Reporting & Measurement

Measuring impact is necessary to justify continued app spend.

• GP promotes advanced analytics on clicks, orders, revenue from wishlist actions, and data export capabilities. This supports attribution and targeted re-engagement.
• Gift Reggie emphasizes customer and staff notifications and registry management; analytics features are not emphasized in the app description. Merchants relying on actionable wishlist analytics may need to supplement Gift Reggie with additional tracking or use Shopify analytics to infer impact.
• For either app, consider the following metrics to track:
  • Wishlist/registry conversion rate (views to purchases).
  • Revenue per wishlist-enabled session.
  • AOV lift from upsells and bundles (GP).
  • Return rates on registry items (Gift Reggie aims to reduce returns).
  • Re-engagement conversion from reminders and back-in-stock alerts (GP).

Recommendation:

• Merchants who rely on data-driven decision-making should verify the depth of analytics and export options during trial periods. GP’s explicit analytics capabilities make it easier to measure the revenue impact of wishlists and upsells. Gift Reggie will require using Shopify’s reporting or connecting exports to a BI tool to get the same granularity.

Implementation, Setup & User Experience

Time-to-live and admin ease matter, especially for small teams.

Gift Reggie Setup

• Designed to take on the look of the store theme, aiming for a seamless front-end experience.
• Registry workflows are managed directly in Shopify and support POS.
• Setup complexity increases when enabling advanced features like custom line item property tracking or API integrations (Expert plan).

Pros:

• A clean, registry-focused UI reduces customer confusion during high-emotion buying periods (weddings, baby showers).
• Dedicated support team is positioned to help with setup.

Cons:

• Customization depth for registry flows beyond the provided options may require developer time.

GP Setup

• Offers out-of-the-box wishlist components and upsell placements on product and cart pages.
• Automated reminder emails and alerts can be turned on to start re-engaging shoppers quickly.
• Free plan allows rapid testing without upfront cost, accelerating time-to-insight.

Pros:

• Faster path to revenue improvements via upsells and reminders.
• Lower friction to trialing because of a feature-rich free plan.

Cons:

• Applying upsell logic to match store merchandising strategy can require testing and tuning.
• Merchants must ensure reminder emails meet brand and deliverability standards—may need ESP integrations.

Support, Trust Signals & Reliability

User reviews, developer reputation, and support responsiveness are important trust indicators.

• Gift Reggie: 172 reviews with a 4.8 rating provides a robust sample of merchant experiences. That volume indicates established usage and more community feedback about edge cases and stability. Developer Modd Apps Inc. emphasizes dedicated support.
• GP ‑ Wishlist & Upsell Suite: 11 reviews with a 4.8 rating. The high rating is positive but the small number of reviews means less public information about long-term reliability and support responsiveness.
• Both apps list support channels; merchants should validate SLAs, response times, and whether phone, live chat, or dedicated onboarding are offered at particular pricing tiers.

Recommendation:

• For mission-critical features (POS registries, omnichannel workflows), a larger review base like Gift Reggie’s provides more confidence. For experimentation and early-stage growth tests, GP’s free plan and conversion features can be lower-risk to trial.

Security, Compliance & Data Ownership

• Neither app’s public description delves deeply into security policies in the provided data; merchants should evaluate data-handling, privacy, and compliance (GDPR, CCPA) on each app’s developer resources page.
• Registry data, wishlist exports, and customer alerts involve handling personal contact information. Confirm how each vendor stores, exports, and secures that data and whether it complies with the merchant’s privacy and legal obligations.

Scalability and Enterprise Considerations

• Gift Reggie offers API access and POS support on higher-priced plans—features that support scaling and customization for larger merchants.
• GP bundles many features in a single package and may be efficient for mid-market companies that want conversion tools without adding multiple apps.
• For enterprise-scale needs (headless storefronts, custom reward actions, 24/7 support), merchants should consider platforms explicitly built for high-volume stores or those offering dedicated launch plans.

Pros and Cons Summary

Gift Reggie: Gift Registry

• Pros:
  • Strong registry feature set tailored to event-driven sales.
  • POS support and Shopify-native registry management.
  • High review count (172) with a 4.8 rating—good social proof.
  • Tiers tailored to registry volume and operational needs.
• Cons:
  • Narrow focus; additional apps needed for upsells, loyalty, or reviews.
  • Advanced integrations require higher-tier plans.
  • Registry limits can add cost as volume grows.

GP ‑ Wishlist & Upsell Suite

• Pros:
  • Broad conversion toolkit: upsells, bundles, automated reminders, and alerts.
  • Feature-rich free plan lowers barrier to testing.
  • Wishlist analytics and exports for targeted marketing.
  • 4.8 rating, though with fewer public reviews (11).
• Cons:
  • Smaller public review footprint—less public evidence of long-term reliability.
  • Integration details with ESPs/CRMs should be confirmed for advanced use.
  • Lacks registry-specific features and POS support.

Choosing the Right App: Use-Case Driven Advice

• For brands that run event-based sales (bridal boutiques, baby registries, gift-heavy categories) and need in-store registry handling: Gift Reggie is a specialist fit. The registry-first UX, POS support, and dedicated notifications are aligned with those needs.
• For brands that want to recover intent, increase AOV quickly, and test conversion flows without upfront cost: GP’s free plan with built-in upsells, bundles, and automated reminders is compelling.
• For merchants that want to build customer lifetime value—retention, recurring purchases, and social proof—neither app alone solves the full problem. Combining these with loyalty and review apps increases complexity and monthly cost, creating "app fatigue."

The Alternative: Solving App Fatigue with an All-in-One Platform

Building a merchant tech stack by stitching together single-purpose apps can solve immediate needs, but it often creates long-term maintenance, reporting gaps, and inconsistent customer experiences. This is the problem commonly called app fatigue.

What Is App Fatigue and Why It Matters

App fatigue arises when merchants add multiple single-function tools to address individual growth levers—wishlists here, registries there, loyalty elsewhere, reviews in another app. Over time, the following issues surface:

• Fragmented customer journeys: inconsistent messaging across wishlists, loyalty programs, and review requests reduces conversion efficiency.
• Increased operational overhead: multiple billing cycles, support contacts, and integrations require ongoing attention from small teams.
• Data silos: wishlist behavior may not connect cleanly with loyalty points or review prompts, limiting personalization and measurement.
• Integration complexity: connectors, exports, and manual joins are needed to synchronize data into marketing automation platforms.

For many merchants, the net result is that incremental gains from single apps are eroded by complexity costs and missed cross-channel opportunities.

Growave’s "More Growth, Less Stack" Approach

An alternative to stacking single-purpose apps is adopting an integrated retention platform that combines wishlists, loyalty, referrals, reviews, and VIP tiers in one product. Growave’s philosophy—More Growth, Less Stack—aims to reduce tool sprawl by bringing these retention tools together, so merchants can focus on coherent long-term customer value rather than managing separate vendors.

• Consolidated retention features reduce the need for multiple subscriptions and simplify support and upgrades. Merchants can consolidate retention features and see the combined cost and benefit on one plan rather than multiple smaller bills (consolidate retention features).
• Integrated data models mean wishlist behavior can directly feed loyalty actions, review requests, and referral incentives without manual exports. For merchants that rely on a unified customer view, this speeds up time-to-insight and personalization.
• Growave supports features that matter to scaling brands—customizable loyalty programs, referral campaigns, review automation, and wishlists—so merchants can move from single-point wins to sustained retention improvements. Merchants can explore pricing tiers to match business volume and needs when deciding on a plan (compare plans and pricing).

How an Integrated Platform Addresses Gaps Left by Single-Function Apps

• Unified Customer Actions: Wishlist saves can trigger loyalty points, automated review requests, or referral incentives—closing the loop on behavior-to-reward without separate integrations. Merchants can use loyalty and rewards that drive repeat purchases to convert wishlist intent into repeat orders.
• Single Data Source for Reporting: Centralized analytics enable cross-feature measurement: how wishlists affect repeat purchase rate, how referrals impact average order value, and how reviews influence conversion. This reduces the need for manual exports and complex BI joins.
• Reduced Maintenance: One app vendor means one update cycle, one support channel, and consistent UI/UX for customers. For merchants that sell across channels or use Shopify Plus, integrated solutions can deliver enterprise-grade workflows without a sprawling app stack. Growave offers solutions for high-growth Plus brands needing advanced capabilities and dedicated support.
• Cost Efficiency at Scale: When factoring in license fees, developer time, and integration costs, a single platform often offers better value for money than multiple single-purpose subscriptions. Merchants can review different tiers to match order volume and functionality on the pricing page (compare Growave plans).

Growave Feature Highlights (Contextual Links)

• Wishlist: wishlists that integrate into loyalty and referral flows help translate intent into repeat purchases. Growave’s wishlist is part of a broader retention toolkit that keeps behavioral data connected to rewards and re-engagement tactics.
• Loyalty & Rewards: merchants can create points-based programs, VIP tiers, and custom reward actions to increase frequency and lifetime value. Built-in loyalty features reduce the need for yet another third-party loyalty app (loyalty and rewards that drive repeat purchases).
• Reviews & UGC: automated review invitations and social proof modules help showcase real customer feedback and incorporate UGC into product pages for higher conversion (collect and showcase authentic reviews).
• Referrals & VIPs: programs that turn satisfied customers into advocates without stitching together separate referral apps.
• Enterprise Support & Headless Options: higher tiers provide checkout extensions, API/SDK options, and dedicated onboarding for complex architectures—making it suitable for merchandising teams that need deeper customization (solutions for high-growth Plus brands).

How to Evaluate Whether an Integrated Platform Is the Right Move

• Consider order volume and marketing complexity: if retention is a central growth lever and teams are small, reducing app maintenance is high-leverage.
• Map the desired customer journey: if wishlists should feed loyalty, and loyalty should trigger referrals and VIP tiers, an integrated product removes manual handoffs.
• Compare total cost of ownership: add subscription fees, integration time, developer hours, and support costs across potential single apps versus an integrated plan (compare pricing tiers).
• Run a proof-of-concept with real traffic: test wishlist-to-reward journeys and measure differences in repeat purchase rates and LTV.

Practical Next Steps

• If the decision is to test an integrated retention platform, merchants can install from the Shopify App Store and evaluate with live traffic. For merchants who are ready to compare options, the Growave app is available to install on Shopify (install from the Shopify App Store).
• For a merchant that prefers a conversation before committing, Book a personalized demo to see how an integrated retention stack improves retention. (Book a demo)

Case for Migration or Coexistence

Migration considerations:

• Migrating from a specialist app to an integrated platform requires mapping existing data (registries, wishlists, loyalty points) and communicating changes to customers.
• For some merchants, coexistence is a transitional path: keep Gift Reggie for registries and adopt an integrated platform for loyalty and reviews until a complete migration is planned.

Resources:

• Merchant stories and examples of retention strategies are available to help assess fit and inspiration (customer stories from brands scaling retention).

Conclusion

For merchants choosing between Gift Reggie: Gift Registry and GP ‑ Wishlist & Upsell Suite, the decision comes down to core needs and growth priorities. Gift Reggie is best for stores that require polished, event-focused registry workflows with POS integration and clear registry management. GP ‑ Wishlist & Upsell Suite is better for merchants wanting an immediate conversion lift through wishlists combined with upsells, bundles, and automated reminders—especially attractive given its feature-rich free plan.

For merchants whose goals include long-term retention—raising repeat purchase rate, building loyalty, collecting reviews, and reducing tool sprawl—an integrated retention platform is often a smarter path. Growave brings wishlists, loyalty and rewards, referrals, reviews, and VIP tiers into one suite, reducing operational complexity and enabling cross-feature automation that single-purpose apps cannot match. Merchants can compare tiers and cost structures on the pricing page to assess fit and scale (consolidate retention features). If a merchant wants to try an integrated approach and measure the impact on retention and lifetime value, Start a 14-day free trial to evaluate how a unified retention stack reduces app sprawl and accelerates growth. (Start a free trial)

FAQ

How do Gift Reggie and GP differ when it comes to registry functionality?

Gift Reggie is specifically built for registries (wedding, baby, bridal) and includes features like password-protected registries, registry messaging, and POS support. GP focuses on wishlists plus conversion mechanics (upsells, bundles, reminders) and does not emphasize registry-specific workflows.

Which app is better for increasing average order value (AOV)?

GP ‑ Wishlist & Upsell Suite is designed with upsell offers, product bundles, and volume discounts that directly target AOV. Gift Reggie’s core focus is registry management rather than promotional upselling, so GP will usually be the better choice for AOV strategies.

Which option provides better data and analytics for wishlist-driven marketing?

GP explicitly markets analytics and wishlist export capabilities, making it easier to measure wishlist clicks, orders, and revenue attribution. Gift Reggie centers on customer experience and registry management; merchants may need to rely more on Shopify reports or additional tools for the same analytics depth.

How does an all-in-one platform compare to specialized apps like Gift Reggie or GP?

An integrated platform reduces app fatigue by connecting wishlists, loyalty, referrals, and reviews in one system. This delivers more consistent customer journeys, centralized analytics, and simpler administration. For merchants focused on long-term retention and LTV, an integrated product often provides better value for money than multiple single-purpose apps. Consider features like loyalty automation and review collection when evaluating alternatives (loyalty and rewards that drive repeat purchases, collect and showcase authentic reviews).