Gift Reggie: Gift Registry vs. Super Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist or registry app is a common growth decision for merchants: the right tool increases conversions, reduces returns, and deepens customer engagement; the wrong one fragments data, increases maintenance, and limits long-term retention. This comparison looks at two focused Shopify apps—Gift Reggie: Gift Registry (Modd Apps Inc.) and Super Wishlist (TechnoThrone)—to help merchants decide which is the better fit for their store needs.

Short answer: Gift Reggie: Gift Registry is a mature registry-first solution that fits stores needing wedding, baby, and event registries with POS and API options; Super Wishlist is a lightweight, highly affordable wishlist tool with strong restock and price-drop alerts suited to smaller stores. For merchants who want to reduce tool sprawl and capture long-term value across loyalty, referrals, reviews, and wishlists, an integrated platform like Growave often provides better value for money and fewer technical headaches.

Purpose of this article: provide an in-depth, feature-by-feature comparison of Gift Reggie: Gift Registry and Super Wishlist, evaluate pricing, integrations, and support, and explain when a single-purpose app is the right call — and when an all-in-one retention platform is a smarter long-term choice.

Gift Reggie: Gift Registry vs. Super Wishlist: At a Glance

Detailed Comparison

Product Positioning and Core Use Cases

Gift Reggie: Gift Registry — Positioning and Strengths

Gift Reggie markets itself as an advanced registry solution for Shopify stores that want to add wedding registries, baby registries, and wishlists with a consistent theme appearance and POS compatibility. Its strengths include registry mechanics (guest lists, password-protection on select plans), support for staff-managed registries via POS, and explicit tools intended to reduce returns by encouraging gift purchases. The app's 172 reviews and 4.8 rating indicate a higher maturity and adoption level among Shopify merchants.

Key outcomes this app targets:

• Capture event-driven, high-margin purchases (weddings, showers).
• Centralize registry management, including email notifications for both customers and staff.
• Reduce returns by enabling gift selection at full price.

Super Wishlist — Positioning and Strengths

Super Wishlist is framed as a user-friendly wishlist that installs quickly and focuses on conversion-driving features like restock notifications, price-drop alerts, and sharing. The app emphasizes simplicity: a free tier for basic wishlist needs and low-cost upgrade tiers that unlock unlimited items, multiple lists, and integrations with Klaviyo and Brevo.

Key outcomes this app targets:

• Reduce cart abandonment by giving customers a way to save items.
• Re-engage customers with price-drop/restock emails.
• Offer a low-friction setup for stores that need a wishlist quickly.

Feature Comparison

Wishlist and Registry Functionality

• Gift Reggie
  • Built-in registry types (wedding, baby, general gift registry).
  • Registry limits per plan (5–100 free registries depending on plan).
  • Password-protected registries and wishlist sharing.
  • Integration with Shopify POS to let staff view and manage registries.
  • Customizable notifications for registry events and purchases.
• Super Wishlist
  • Multi-list support on paid tiers and unlimited wishlist items on Basic+.
  • Save-for-later and “product like” features on higher tiers.
  • Price-drop and restock alerts on Advanced and Super plans.
  • Share wishlists via email and social media.
  • Free plan limited to 100 items — sufficient for basic use.

Analysis: Gift Reggie covers both registries and wishlists with registry-specific features (guest list, password protection, POS), making it the straightforward choice for event-driven sellers. Super Wishlist focuses on wishlists and customer re-engagement through alerts — strong for commerce sites that need demand capture and remarketing triggers.

Setup, Theme Integration, and Customization

• Gift Reggie
  • Takes on the store’s theme look and provides styling options.
  • Customizable content for registries on higher plans.
  • API accessibility on Expert plan for advanced customization.
  • 7–30 day free trials depending on plan tier to test styling and flow.
• Super Wishlist
  • Promises quick integration with themes and a few minutes to start.
  • Custom branding available on Advanced plan.
  • Popup, drawer, and page options on paid tiers for different UX flows.
  • Within-scope customizations for more tailored displays.

Analysis: For merchants who require tight visual integration and the ability to tune registry pages for weddings or branded events, Gift Reggie’s theme-adaptive approach and plan-specific customization are an advantage. Super Wishlist wins on speed of deployment and easy-to-launch UI patterns like drawers and popups.

Notifications, Email Automation, and CRM Integration

• Gift Reggie
  • Email notifications for registry events and purchases.
  • Registry messaging features and email sharing in mid-tier plans.
  • Stock tracking and warnings on Professional plan.
  • Fewer native marketing integrations listed; relies on Shopify and POS connections.
• Super Wishlist
  • Auto email alerts: price drops, restocks, low-stock for wishlisted items.
  • Integrations with Klaviyo and Brevo on Advanced plan allow richer email automations and segmentation.
  • Auto reminder emails and upcoming integrations for Mailchimp and Omnisend.

Analysis: For email-driven re-engagement—price-drop and restock sequences—Super Wishlist has clearer hooks into modern email CRMs (Klaviyo/Brevo). Gift Reggie supports essential notification workflows and adds registry-specific messaging, but merchants who need advanced lifecycle emails and sophisticated segmentation will prefer Super Wishlist’s CRM integrations or will need to rely on additional tools.

Social Sharing and Virality

• Gift Reggie
  • Social media sharing of registries and wishlists built into plans.
  • Emphasis on invitation and friend/family sharing for events.
• Super Wishlist
  • Share wishlists by email and on social channels.
  • Trending wishlist widget and social sharing features on top plan.

Analysis: Both apps support sharing, but Gift Reggie targets event viral loops (invite family, share registry) while Super Wishlist provides widgets and social sharing focused on general product discovery. The selection depends on whether virality is event-driven or discovery-driven.

POS, Offline, and Omnichannel Capabilities

• Gift Reggie
  • Explicit Shopify POS support on Expert plan and listed in Works With.
  • Registry and wishlist items manageable through POS for in-store assistance and purchases.
• Super Wishlist
  • No POS support listed. Integrations center on email platforms.

Analysis: For brands with brick-and-mortar sales that want registry and gift purchases to be accessible to in-store staff, Gift Reggie’s POS support is a clear advantage. Super Wishlist is web-first.

Stock Tracking, Price Drops, and Alerts

• Gift Reggie
  • Stock tracking and warnings included in Professional plan.
  • Inventory-related features are registry-centric, to avoid double-selling gifts.
• Super Wishlist
  • Price-drop and restock alerts on Advanced plan.
  • Auto reminder email and low-stock alerts for wishlisted items.

Analysis: Super Wishlist is stronger for price/stock alerts as a marketing trigger; Gift Reggie offers inventory safety for registries and integrates inventory warnings into the registry experience.

Data Access and API

• Gift Reggie
  • API accessibility is available on the Expert tier for developers who need programmatic control.
• Super Wishlist
  • No explicit API mentioned; integrations lean on email platforms for automation.

Analysis: For merchants with custom workflows and internal systems, Gift Reggie’s API opens possibilities for deeper integrations (ERP, CRM, custom POS). Super Wishlist is designed to pair with email automation rather than bespoke systems.

Pricing & Value

Pricing Overview

• Gift Reggie Plans
  • Basic: $9/month — 5 free registries, unlimited wishlists, customizable styling, social sharing, email notifications, 7-day trial.
  • Essentials: $15/month — 25 free registries, password-protected registries, email sharing, registry messaging, 7-day trial.
  • Professional: $30/month — 50 free registries, customizable content, stock tracking and warnings, 30-day trial.
  • Expert: $40/month — 100 free registries, POS support, custom line item property tracking, API access, 30-day trial.
• Super Wishlist Plans
  • Free: $0 — 100 wishlist items, wishlist page, basic customization, reporting.
  • Basic: $4.99/month — unlimited wishlist items, multiple lists, popup & drawer, public/guest lists, share wishlist.
  • Advanced: $8.99/month — custom branding, import/export wishlist data, pricedrop & restock alerts, auto reminder email, Klaviyo/Brevo integrations.
  • Super: $10.99/month — Save for later, product like functionality, trending wishlist widget.

Analysis of value:

• For registry-heavy stores, Gift Reggie’s tiering aligns with event volume. Higher plans add business-critical features like POS support and API which justify the $30–$40 price point for merchants who rely on registries for high-margin sales.
• For stores seeking low-cost wishlist functionality and email-driven reactivation, Super Wishlist delivers strong value — a free tier plus inexpensive upgrades for alerts and integrations.
• Neither single-purpose app offers the breadth of retention features that multiple merchants want long-term (loyalty, reviews, referrals). For merchants looking to consolidate retention tooling into one platform for better data cohesion and lower monthly fees overall, an integrated platform can deliver better value for money.

Integrations & Ecosystem Fit

• Gift Reggie
  • Works with Shopify POS, Customer accounts, Shopify Flow, Langify.
  • Designed to fit stores that need POS and store-native registry workflows.
• Super Wishlist
  • Integrates natively with Klaviyo and Brevo for email automation.
  • Marketing-first integrations that prioritize lifecycle email triggers.

Analysis: Super Wishlist plugs directly into marketing workflows, making it efficient for merchants who already use Klaviyo or Brevo. Gift Reggie fits merchants who want registries to be native to the Shopify storefront and POS experience, and who might need multi-language support or staff-facing flows.

Customer Support, Reviews, and Trust Signals

• Gift Reggie
  • 172 reviews, 4.8 rating. That scale indicates more merchants have tested and provided feedback.
  • Promises a dedicated support team to get merchants started.
  • Multiple trial lengths (7–30 days) allow thorough testing.
• Super Wishlist
  • 7 reviews, 5.0 rating. Very high rating but small review count implies early-stage adoption.
  • Free plan and low-cost upgrade path lower risk for testing.

Analysis: Use the number of reviews as a maturity signal. Gift Reggie’s broader install base suggests more real-world edge cases have been solved; Super Wishlist’s small sample size makes it harder to generalize reliability. Both apps show high ratings, so merchants should evaluate trial experiences and support responsiveness for their store.

Reliability, Security, and Data Ownership

• Both apps operate inside Shopify and rely on Shopify’s platform security for checkout and payment flows.
• Gift Reggie offers API access on the top tier, which implies merchant control over data flows but also increases responsibility for secure integrations.
• Super Wishlist’s focus on email integrations requires merchants to verify data handling between the app and email CRMs.

Recommendation: Review each app’s privacy policy and data retention docs before installation. For stores subject to strict compliance requirements or with complex data-residency needs, evaluate API-level controls and available data export functions.

Scalability & Enterprise Readiness

• Gift Reggie
  • Expert plan adds POS support and API access — components of scale.
  • Registry caps scale with plan (up to 100 free registries on Expert).
• Super Wishlist
  • Lightweight and cost-effective for small-to-mid shops, but limited enterprise features (no POS, limited integrations beyond Klaviyo/Brevo).
• Growave (for comparison)
  • Designed for enterprise and Shopify Plus stores with broader integrations and dedicated support options.

Analysis: Gift Reggie offers some scalability for merchants who need POS and API features, but it remains a specialized registry tool. Super Wishlist is less focused on enterprise use. Stores planning rapid scale across retention channels should consider platforms that combine multiple retention features and offer Plus-level support.

Reporting and Analytics

• Gift Reggie
  • Focus on registry management and transactional notifications, with plan-dependent reporting capabilities.
• Super Wishlist
  • Includes basic reporting and export options on paid tiers (import/export on Advanced).
  • Relies on email integrations for campaign analytics.

Analysis: Both apps provide basic reporting for their core functions. Merchants who want a holistic view of customer behavior (wishlists tied to loyalty tiers, referral performance, and review sentiment) will need a broader solution or will have to stitch data across apps.

Which App Fits Which Merchant?

• Gift Reggie is best for:
  • Brands that sell products commonly bought as gifts (home goods, registry-centric categories).
  • Stores that require wedding and baby registry primitives: guest handling, registry permanence, invite/email flows.
  • Merchants with brick-and-mortar locations that need POS access to registries.
  • Stores ready to pay $30–$40/month for registry management and advanced features.
• Super Wishlist is best for:
  • Small stores that want a quick, low-cost wishlist with alerts and social sharing.
  • Merchants that prioritize email reactivation via Klaviyo or Brevo and want built-in restock/price-drop triggers.
  • Stores that want to start with a free plan and upgrade as wishlist-related revenue becomes measurable.
• Neither single-purpose app is ideal if:
  • The merchant wants to run loyalty programs, referral campaigns, review collection, and wishlists from a single data set.
  • A brand prefers consolidated analytics and a single point of support for retention features.
  • The store plans to scale into multi-channel retention and wants enterprise-level integration and support.

Migration, Testing, and Implementation Notes

• Test in a duplicate theme or sandbox before publishing live. Both apps alter theme elements or add widgets; testing prevents UI conflicts.
• Map out event flows: for registries, track the path from creation to purchase; for wishlists, note how saved items re-enter marketing flows through alerts.
• For Super Wishlist users who rely on Klaviyo/Brevo, review list and segmentation practices to prevent duplicate message sending and ensure proper suppression lists.
• For Gift Reggie users, confirm POS behavior in a test environment so staff workflows are predictable.

The Alternative: Solving App Fatigue with an All-in-One Platform

Understanding App Fatigue

App fatigue happens when a merchant accumulates many single-purpose tools to solve individual problems—wishlists, registries, loyalty, referrals, and reviews—resulting in:

• Increased monthly subscriptions and overlapping feature costs.
• Fragmented customer data across systems, which complicates personalization and reporting.
• Greater maintenance burden: theme conflicts, multiple integrations to configure and keep updated, and multiple support channels to manage.
• Slower page performance and potential UX inconsistencies that harm conversion.

Why Consolidation Matters

Consolidating retention features into fewer platforms reduces technical debt and improves outcomes:

• Unified customer records allow more precise segmentation and higher-converting campaigns.
• One support channel and a single integration surface lower ongoing operational effort.
• Combined features (wishlists + loyalty + referrals + reviews) create compounding effects on retention and lifetime value.

Growave’s “More Growth, Less Stack” Philosophy

Growave positions itself as a retention platform designed to replace multiple single-purpose apps with one integrated suite: loyalty and rewards, referrals, reviews and UGC, wishlist, and VIP tiers. That approach reduces tool sprawl while delivering features that work together — for example, rewards for referrals driven by wishlist interactions or VIP promotions triggered by review activity.

Key aspects of Growave’s position:

• Consolidate retention features into one platform to save time and unify data. Merchants can compare plans and expected ROI on the pricing page.
• Combine wishlist signals with loyalty and referral programs to turn intent into repeat purchases; more than wishlists alone, this drives long-term retention and increases customer lifetime value.
• Collect and showcase authentic reviews alongside UGC to boost social proof and improve conversion at product pages; this functionality is available within the review suite.

How an Integrated Platform Solves Limits Seen in Gift Reggie and Super Wishlist

• Single data model: Instead of wishlists living in one app and loyalty in another, an all-in-one platform captures intent (wishlist) and rewards action (purchasing or referring) in the same customer profile.
• Cross-feature automation: Wishlists can trigger loyalty points, targeted referral incentives, or review requests—automations that are cumbersome or impossible when using separate single-purpose apps.
• Reduced subscription costs and maintenance: Rather than paying multiple vendors, a merchant pays one vendor for multiple modules. Merchants can compare expected costs and choose a plan on the pricing page.
• Enterprise readiness: For stores migrating to Shopify Plus or needing more advanced customization, Growave offers options designed for scale, such as checkout extensions and dedicated support. See examples of solutions for high-growth Plus brands.

Practical Examples of Value When Consolidating (Non-hypothetical)

• A wishlist item that triggers a targeted loyalty points bonus if purchased within a set timeframe, increasing conversion rate for saved items.
• Automatic review requests and UGC campaigns for products purchased via a registry path, consolidating feedback and social proof back into the same product page.
• A single customer dashboard showing wishlist behavior, reward balance, and referral activity, enabling precise loyalty tier upgrades and VIP outreach.

Integrations and Extensibility

Growave connects with common stack components merchants already use: email automation, push platforms, and customer service tools. Merchants can integrate to enterprise marketing stacks and gather all retention signals in a single place, or explore customer stories and examples of implementations on the customer inspiration page.

Feature Highlights Compared to Single-Purpose Apps

• Wishlist: Native wishlist module that integrates with loyalty triggers and reminder flows.
• Loyalty: Build loyalty and rewards that drive repeat purchases and tie them to other retention actions.
• Reviews: Collect, moderate, and display social proof—collect and showcase authentic reviews — to lift conversion rates and inform merchandising decisions (reviews & UGC).
• Referrals & VIP tiers: Built-in referral mechanics and customer tiers that reward high-intent and high-value shoppers.

How to Evaluate Whether to Consolidate

• Compare monthly app spend and potential overlap: add wishlist + registry + loyalty + reviews costs and compare to a single-suite plan on the pricing page.
• Identify data gaps: if wishlist data doesn’t feed loyalty or review requests, consolidation may improve conversion and retention.
• Consider required integrations: if the stack includes Klaviyo or Omnisend, verify the platform offers robust integrations with those providers; Growave supports Klaviyo and Omnisend for richer lifecycle orchestration.

Implementation Checklist for Moving from Single Apps to an Integrated Platform

• Audit current features and costs: list every retention-related app, the features used, and monthly fees.
• Prioritize must-have functionality: e.g., POS registry support vs. price-drop alerts vs. loyalty rewards.
• Map current automations: how are wishlists, emails, rewards, and reviews triggered today?
• Validate integrations: ensure the chosen platform integrates with existing CRMs and service providers.
• Run a staged migration: start by replicating the highest-impact feature (e.g., wishlist) and then migrate loyalty and reviews to minimize UX disruption.
• Monitor KPIs: measure conversion on wishlisted items, registry conversion rates, repeat purchase rate, and average order value during and after migration.

Support, Onboarding, and Change Management

• For Gift Reggie users:
  • Expect support oriented around registry setup and POS workflows. Test notification templates and staff-facing flows for in-store purchase of registry items.
• For Super Wishlist users:
  • Expect rapid deployment and support focused on wishlist UI and email integrations (Klaviyo/Brevo). Test alert timing and unsubscribes with sample customers.
• For merchants considering consolidation:
  • Look for vendors offering migration support, a dedicated onboarding plan, and success resources — particularly for merchants migrating several single-purpose apps into one platform. Example enterprise-level onboarding is described in Growave’s Plus offerings and customer success materials; merchants can review how Growave supports launches and custom projects via their pricing page and discover real brand examples on the customer inspiration page.

When Single-Purpose Apps Still Make Sense

• Very small stores with minimal budget or wishlist needs might prefer Super Wishlist’s free or low-cost plans.
• Stores that only need event registries without any loyalty, referral, or review plans may find Gift Reggie provides the precise functionality required.
• Short-term pop-up sales or seasonal campaigns might be more cost-effective with a single-purpose tool rather than a full-suite subscription.

Conclusion

For merchants choosing between Gift Reggie: Gift Registry and Super Wishlist, the decision comes down to scope and long-term retention goals. Gift Reggie (172 reviews, 4.8 rating) is the stronger option for stores that need comprehensive registry features, POS support, and registry-specific workflows. Super Wishlist (7 reviews, 5.0 rating) is a lightweight, budget-friendly wishlist and alert tool that plugs into email marketing platforms to reactivate demand.

If the objective is long-term retention, higher lifetime value, and fewer tools to maintain, consider consolidating retention features into an integrated platform. Consolidation solves app fatigue by centralizing wishlists, loyalty programs, referrals, and review management into a single data model. Merchants looking to reduce tool sprawl and capture greater retention gains should compare consolidated options and savings on the Growave pricing page. Growave’s suite also lets brands combine wishlists with loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews without juggling multiple apps.

Start a 14-day free trial to see how an integrated retention stack accelerates growth. Explore pricing and start the trial.

FAQ

• How do Gift Reggie and Super Wishlist differ in their core mission?
  • Gift Reggie is registry-first, targeting event-driven purchases (weddings, baby showers) and includes registry management, POS support, and API access on higher plans. Super Wishlist focuses on wishlist capture, restock/price-drop alerts, and email re-engagement integrations.
• Which app is better for email-driven reactivation and marketing automation?
  • Super Wishlist integrates with Klaviyo and Brevo and provides price-drop and restock alerts that tie directly into email workflows. Gift Reggie offers notifications oriented around registries but is less marketing-automation focused without additional integrations.
• How does an all-in-one platform compare to specialized apps like these?
  • An integrated platform consolidates wishlist, loyalty, referrals, and reviews into one system, reducing monthly subscriptions, data fragmentation, and maintenance. This unified data model enables cross-feature automations (for example, awarding loyalty points for wishlist conversions) that single-purpose apps cannot accomplish easily.
• For a store with both online and physical retail, which is a better fit?
  • Gift Reggie’s POS support on its Expert plan makes it suitable for omnichannel stores that must manage registries across online and offline touchpoints. Super Wishlist has no documented POS support and is web-focused.