Ask to Buy create & share cart vs. Wishlist Mojo: An In-Depth Comparison

Introduction

Choosing the right retention or wishlist tool can feel like picking a single puzzle piece from a thousand-piece box. Merchants must weigh functionality, cost, integrations, and long-term impact on retention and average order value. Single-purpose apps can solve a specific pain quickly, but they also create maintenance overhead and data fragmentation.

Short answer: Ask to Buy create & share cart is a focused tool for shared cart workflows — useful for gift registries, parent-approved purchases, and sales-rep-to-customer handoffs — while Wishlist Mojo targets traditional wishlist use cases with tiered plans and email triggers. For merchants seeking long-term value and fewer apps, a multi-tool platform like Growave often provides better value for money by consolidating loyalty, wishlist, referrals, and reviews into one integrated suite.

The purpose of this post is to provide an in-depth, feature-by-feature comparison of Ask to Buy create & share cart and Wishlist Mojo so merchants can choose the tool that fits their storefront goals today — or recognize when a broader retention platform makes more sense.

Ask to Buy create & share cart vs. Wishlist Mojo: At a Glance

Deep Dive Comparison

This section compares Ask to Buy create & share cart and Wishlist Mojo across key merchant decision criteria. The goal is objective: highlight where each app is strong, where it’s limited, and how that translates to business outcomes like retention, AOV, and operational complexity.

Feature Set

Ask to Buy create & share cart — What it does best

Ask to Buy is built around a single, clear workflow: allow a shopper (or sales rep) to create a cart and send it to someone else who completes the checkout. Its primary value stems from reducing friction when the payer and shopper are different people. Key capabilities include:

• Pre-fill checkout details so invitees only need to pay, reducing form friction at checkout.
• Custom welcome experience when invitees land in checkout, which can increase trust and conversion.
• Built-in AskToBuy buttons or the option to use custom buttons on product and cart pages.
• Tracking for cart shares, conversions, and generated revenue — useful to quantify impact.
• Group share support for sending a cart link to multiple invitees.

These features make Ask to Buy well-suited for specific workflows like gift registries, teen-to-parent purchases, and one-to-one sales rep assistance.

Wishlist Mojo — What it does best

Wishlist Mojo follows the more traditional wishlist model: let customers save products for later and notify them when price or stock changes. Its notable capabilities include:

• One-click saving to a wishlist and a dedicated wishlist page.
• Free plan that supports up to 1,000 wishlist items and white-labeling.
• Paid tiers that add features like guest wishlists, count badges, data exports, and email notifications for low stock / price change / back in stock.
• Basic analytics and social sharing to encourage word-of-mouth and revisit behavior.

Wishlist Mojo is focused on product discovery and return visits: capturing purchase intent, then pushing customers back to the store through notifications or social shares.

Direct feature comparison — Where they overlap and diverge

• Shared cart vs. save-for-later: Ask to Buy enables a flow where someone prepares a cart and another pays. Wishlist Mojo stores item preferences for the same user or public sharing. These solve different merchant problems.
• Notifications: Wishlist Mojo provides email triggers at higher tiers for stock and price changes; Ask to Buy focuses on cart share notifications (inviter notified when invitee completes purchase).
• Analytics: Ask to Buy tracks conversions and revenue from shares; Wishlist Mojo provides usage charts and basic analytics. Depth and export capability favor Wishlist Mojo’s paid tiers, while Ask to Buy’s analytics are narrower but directly tied to revenue from shares.
• Customization: Ask to Buy emphasizes customizable buttons and the invite-to-checkout experience. Wishlist Mojo offers white-labeling on free plan and UI elements like count badges on paid plans.

Pricing and Value for Money

Pricing is often decisive for merchants. A comparison should factor in direct cost, the expected business impact, and how many additional apps may be required to cover missing functionality.

Ask to Buy create & share cart pricing

• Basic plan: $15 / month.

This single-tier entry is straightforward and positions Ask to Buy as a small, focused add-on. For stores that only need shared cart workflows, it’s a simple monthly expense with clear ROI if cart sharing drives purchases.

Value considerations:

• Good value for businesses that use cart sharing frequently (e.g., gift registries, B2B sales reps).
• Limited if wishlist, loyalty, or referral features are required — each would need another app.

Wishlist Mojo pricing

• Free Plan: Free (1,000 wishlist items, usage analytics/charts, social sharing, white label).
• Silver Plan: $4.95 / month (10,000 items, Google Analytics, count badge, guest wishlists, data exports).
• Gold Plan: $8.95 / month (adds 30,000 items, email notifications for stock/price/back in stock).
• Platinum Plan: $19.95 / month (100,000 items).

Value considerations:

• Clear upgrade path: small stores can start free and upgrade as wishlist volume and notification needs grow.
• Lower entry cost than Ask to Buy for basic wishlist needs, but functions are narrower.
• For merchants who want wishlist plus loyalty or referral features, additional apps are necessary.

Comparing value for money

• Ask to Buy is better value for money when the core business need is shared-cart workflows that drive completed orders without additional wishlist or loyalty features.
• Wishlist Mojo is better value for stores focused on product discovery and return visits via wishlists, especially when budget is constrained.
• For merchants who want to minimize app sprawl and own multiple retention levers (wishlist, loyalty, referrals, reviews), single-purpose apps like these add up. That’s where integrated platforms can deliver superior value.

Integrations and Technical Fit

Integrations determine how well an app plugs into an existing stack, automations, and analytics.

Ask to Buy integrations

• The app’s public listing and description emphasize checkout-level behavior (pre-fill checkout details, custom welcome). Specific third-party integrations are not highlighted in the provided data.

Implications:

• Close interaction with checkout suggests a need for careful technical review on Shopify Plus or stores using headless/checkout-extending solutions.
• Merchants should verify compatibility with their email platform, analytics stack, and custom checkout customizations before install.

Wishlist Mojo integrations

• Works with Google Analytics.

Implications:

• Native GA support helps merchants track wishlist behavior as part of broader analytics. This is useful for product teams and merchandising.
• Lacks a longer list of out-of-the-box integrations with loyalty or marketing automation platforms (based on provided data).

Integration summary

• Wishlist Mojo has at least one clear analytics integration; Ask to Buy appears focused on checkout UX and conversion tracking but may require custom integrations for email and loyalty.
• For merchants already using platforms like Klaviyo, Recharge, or Gorgias, neither app lists broad native integrations in the provided data. That increases the importance of checking compatibility before committing.

Setup, UX, and On-Store Behavior

Merchant time and developer resources matter. Setup complexity affects time to value.

Ask to Buy: setup and shopper experience

• Setup centers on adding AskToBuy buttons (built-in or custom) to product pages and cart flows.
• The UX advantage is the invitee landing straight in checkout with pre-filled details, reducing friction.
• For stores with complex checkout customizations, testing is required to ensure data pre-fill and custom welcome elements work correctly.

Strengths:

• Minimal steps for invitees to complete payment.
• Clear ROI path: shares → checkout → conversion.

Risks:

• Any changes to checkout behavior (apps that modify checkout or server-side checkout customizations) may require additional testing and support.

Wishlist Mojo: setup and shopper experience

• Setup is typical for wishlist apps: a wishlist button, dedicated wishlist page, and optional count badges.
• Free white-label options simplify branding.
• Guest wishlist support on paid plans widens accessibility (no sign-in required).

Strengths:

• Easy to adopt and familiar for shoppers.
• Email notifications in paid tiers help re-engage customers for saved products.

Risks:

• If the wishlist is isolated from loyalty or email systems, it may not reach maximum ROI without additional integrations.

Reporting and Measuring Impact

Measuring success is essential. Merchants should look for metrics like share-to-conversion rate, revenue-per-wishlist, repeat purchase rate, and uplift in average order value (AOV).

Ask to Buy reporting

• Tracks cart shares, conversions, and revenue generated from shared carts. This provides a direct measurement of the feature’s effectiveness.
• The revenue-first approach makes it straightforward to calculate ROI for the monthly fee.

Considerations:

• Conversion tracking needs to be validated against the merchant’s analytics setup to ensure attribution is accurate (e.g., last click vs. share attribution).

Wishlist Mojo reporting

• Provides usage analytics and charts, which help identify popular saved products and wishlist activity.
• Paid plans offer data exports, enabling deeper analysis in BI tools.

Considerations:

• Reporting focuses on intent (items saved) rather than completed revenue unless wishlist-to-order conversion is tracked through analytics events or integrated tools.

Support, Documentation, and Reliability

Support quality and response time influence merchant experience, especially during peak selling periods.

• Ask to Buy: Developer support level is not listed in the provided data. Merchants should review app listing comments and ask the developer specific questions about SLAs for support and bug fixes.
• Wishlist Mojo: Also limited public support data. The paid tiers suggest some advanced features but support levels should be verified.

Practical advice:

• Check recent reviews for response time trends.
• Confirm if the app offers production testing environments for stores on Shopify Plus or stores with complex setups.

Security, Privacy, and Compliance

Both apps interact with shopper data; merchants must ensure compliance with privacy and checkout rules.

• Ask to Buy pre-fills checkout details and sends invite links. Merchants must verify how personal data is stored, shared, and whether links are safe and time-limited.
• Wishlist Mojo stores items and potentially shopper identifiers for guest or signed wishlists; check data retention and export options.

Merchants should:

• Ask developers about GDPR/CCPA compliance, data deletion procedures, and webhook security.
• Ensure links that pre-fill checkout do not expose sensitive data.

Which App Solves Which Business Problem?

This concise mapping helps merchants choose based on goals.

• Choose Ask to Buy if:
  • The store regularly needs shared-cart workflows (gift registries, parent-authorized purchases, sales rep-created carts).
  • The priority is converting a cart share into a completed transaction with minimal friction.
  • Tracking revenue from shares is a required metric.
• Choose Wishlist Mojo if:
  • The store needs a traditional wishlist to boost revisit rates and save user interest in products.
  • The business values guest wishlists, count badges, and low-cost entry with scalable item limits.
  • Email notifications for price/stock changes are important (Gold plan and above).
• Neither is ideal if:
  • The merchant needs loyalty, referrals, VIP tiers, reviews, and wishlist combined. Single-purpose apps will require additional installs, increasing cost and maintenance.

Migration and Coexistence

Merchants sometimes prefer to phase in tools or run them side-by-side.

• Running both together: Technically possible, but merchants must avoid duplicate UI elements and conflicting scripts. Clear placement and theme integration are necessary.
• Migration to a consolidated platform: Exports, data mapping, and user identification matter. Wishlist Mojo offers data exports on paid plans; Ask to Buy’s export capabilities should be confirmed with the developer.

Best practice:

• Before installing multiple single-purpose apps, map the desired customer journeys (e.g., customer saves to wishlist → receives price alert → redeems coupon from loyalty → leaves a review) and identify where each app fits in that flow.

Operational Pros & Cons (Quick Reference)

• Ask to Buy create & share cart
  • Pros:
    • Streamlined shared-cart checkout flow.
    • Revenue tracking tied to shares.
    • Straightforward monthly pricing.
  • Cons:
    • Narrow focus — not a wishlist + loyalty solution.
    • Limited public info on integrations and support SLAs.
• Wishlist Mojo
  • Pros:
    • Free entry plan with white-labeling.
    • Scalable tiers and email notification features.
    • Google Analytics integration on paid tier.
  • Cons:
    • Very low public review count and a low rating from the available sample (1 review, rating 1).
    • Lacks wider integrations with loyalty or marketing platforms based on provided data.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve one problem effectively, but the friction of maintaining multiple apps — each with separate data silos, billing, and integration work — becomes a strategic drag as a store grows. This phenomenon is often called "app fatigue": mounting operational overhead, duplicated features, inconsistent customer experiences, and fragmented customer data.

What is app fatigue?

App fatigue occurs when merchants rely on many single-point solutions to achieve what could be accomplished with a smaller set of integrated tools. Symptoms include:

• Multiple billing lines for apps that overlap in capabilities.
• Disconnected analytics that make it hard to attribute impact across loyalty, wishlist, referrals, and reviews.
• Increased theme performance risk due to several front-end scripts.
• Additional development effort for integrations, testing, and conflict resolution.

The result is slower experimentation, higher maintenance costs, and lost growth opportunities that require coordinated retention tactics.

Growave’s "More Growth, Less Stack" value proposition

Growave positions itself as a retention-first platform that reduces tool sprawl by combining essential retention features—Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers—into a unified suite. That consolidation addresses the core causes of app fatigue:

• Unified user profiles for loyalty points, wishlist items, referral records, and reviews.
• Synchronized campaigns across loyalty and referral programs that increase repeat purchase rates.
• Centralized analytics and reporting for retention metrics rather than scattered dashboards.

Merchants evaluating the trade-off between specialized apps and a unified platform should consider the long-term ROI of having consolidated customer data and fewer integrations to maintain.

Feature comparison in the context of app fatigue

• Wishlist functionality: Growave includes wishlist features combined with loyalty logic. This permits programs such as rewarding wishlist saves or awarding points when wishlist items are purchased — cross-product tactics not possible with isolated wishlist apps.
  • Example linked resource on loyalty features: merchants can build loyalty and rewards that drive repeat purchases.
  • Repeated reference to loyalty benefits reinforces coordinated retention tactics: consider how wishlist actions can feed into loyalty segmentation and VIP tiers.
• Reviews & UGC: Instead of a separate review app, Growave offers integrated review solicitation and display, enabling merchants to collect and showcase authentic reviews in the same system that manages points and referrals.
  • Integration between reviews and loyalty enables strategies like awarding points for submitted reviews or showcasing UGC in loyalty emails.
• Unified analytics and audience segmentation: With a single platform, merchants avoid exporting wishlist or loyalty data to stitch together performance reports. The combined data empowers better lifetime value calculations and targeted campaigns.

Practical impacts for merchants

• Lower total cost of ownership: Paying for a single multi-feature app often provides better value than multiple specialized apps when considering the cost of additional installs and the development time to integrate them.
• Faster experimentation: A unified platform enables A/B tests across loyalty incentives, wishlist nudges, and referral rewards without coordinating multiple vendors.
• Better customer journeys: Customers receive coherent messaging and rewards across touchpoints (e.g., a wishlist reminder that includes a loyalty points incentive).

Concrete Growave benefits and where they map to Ask to Buy and Wishlist Mojo pain points

• Replace multiple single-purpose tools by consolidating wishlist, loyalty, reviews, and referrals.
• Reduce the number of front-end scripts and potential theme conflicts.
• Access integrations with common merchants’ stacks to tie retention to marketing platforms.

Examples of integrated benefits:

• Points for adding items to a wishlist increase the chance a customer returns and converts.
• Reviews collected can be leveraged in loyalty emails to increase trust and conversion rates.
• Referral programs can reward both referrer and referee with points, tracked in one control panel.

Merchants can evaluate pricing and plans and see how consolidation compares to multiple standalone subscriptions by reviewing options and starting a trial: compare consolidate retention features to reduce overhead.

Book a personalized demo to see how an integrated stack improves retention. (This is a direct call to schedule a demo.)

How Growave fits different merchant profiles

• Small stores wanting an affordable start: Growave offers a free plan and an Entry Plan that combines key retention features without multiple subscriptions. This can be more cost-effective than running multiple single-purpose apps as the store grows.
• Growth-stage merchants: The Growth Plan unlocks more customization and integrations, which helps scale rewards programs and automate review collection.
• Enterprise/Plus merchants: The Plus Plan provides checkout extensions, headless API/SDK support, dedicated launch planning, and a customer success manager — features that reduce risk for large stores migrating from multiple apps or custom-built systems. For merchants on Shopify Plus and similar, see solutions for high-growth Plus brands.

Integrations and ecosystem

Growave lists deep integrations across marketing, chat, subscription billing, and storefront platforms. That reduces the need for custom webhooks or bridging apps, which in turn lowers maintenance overhead.

• Examples of compatible platforms include Klaviyo and Omnisend for email orchestration, Recharge for subscriptions, and Gorgias for support integrations.
• This tight ecosystem support means wishlist events and loyalty triggers can feed automated campaigns without manual export/import steps.

Merchants can evaluate feature-level integrations and pricing to quantify how consolidation affects margins by visiting Growave’s pricing pages to compare plans and limits: review plans and pricing to estimate consolidation savings.

Customer stories and outcomes

Real merchant case studies demonstrate how consolidated retention stacks drive LTV improvements. Growave hosts a set of customer stories that can help merchants see use cases similar to their own. Explore customer stories for examples of programs that combined wishlist engagement, loyalty incentives, and referrals to measurably lift retention: look at customer stories from brands scaling retention.

How to evaluate whether to consolidate or stay specialized

Merchants should run a short assessment to make a decision:

• Inventory current tools and monthly costs.
• Map top 3 retention goals (e.g., increase repeat purchase rate by X, reduce churn by Y, increase AOV by Z).
• Estimate the complexity and cost of integrating single-purpose apps vs. switching to a unified platform.
• Pilot the consolidated solution on a small scale and measure the combined impact on retention metrics.

When the administrative and technical overhead of multiple apps surpasses the marginal benefit of a tailored feature, consolidation increasingly makes sense.

How to try Growave

Merchants considering consolidation can evaluate the platform through multiple channels:

• Install from the Shopify marketplace to test basic functionality by choosing to install via the Shopify App Store.
• Review plans and compare pricing to current app subscriptions to calculate the consolidation payoff: check plans and pricing to estimate membership and feature access.
• For merchants needing a guided rollout or to discuss specific integrations, book a demo or talk with a solutions expert: try book a personalized demo.

Decision Framework: Which Option Should a Merchant Choose?

The right choice depends on goals, budget, and roadmap. Use the following signals to decide:

• If the primary need is to enable third-party payers (parents, gift recipients, sales reps) to complete purchases quickly, Ask to Buy is the most targeted and likely lower-friction solution.
• If the goal is to capture product interest, increase return visits, and send price/stock alerts on a tight budget, Wishlist Mojo is an affordable starting point.
• If the roadmap includes loyalty, referrals, reviews, VIP tiers, or the need to orchestrate cross-channel retention campaigns, a consolidated platform reduces long-term complexity and can accelerate growth.

When in doubt, merchants selling across channels or planning to scale customer retention programs typically gain more by evaluating an integrated option first.

Conclusion

For merchants choosing between Ask to Buy create & share cart and Wishlist Mojo, the decision comes down to primary use case and scale. Ask to Buy is the right fit when shared-cart workflows are a frequent, critical part of the buying journey. Wishlist Mojo is a cost-effective wishlist solution that scales with item volume and adds basic notification features in paid tiers. Both apps deliver focused value, but each requires additional tools to cover loyalty, referrals, and reviews.

For merchants who want to reduce tool sprawl and build long-term retention, consolidating features into one platform often delivers better value for money and fewer operational headaches. Growave provides an integrated suite that brings wishlist, loyalty, referrals, and reviews together under a single roof, simplifying analytics and enabling coordinated retention strategies. Merchants can compare plans and estimate potential savings by reviewing Growave’s pricing: review plans and pricing to estimate consolidation savings. Growave is also available for installation through the Shopify marketplace for an immediate trial: install via the Shopify App Store.

Start a 14-day free trial to see how a unified retention stack accelerates growth. (This is a direct call to start a trial.)

FAQ

• How do Ask to Buy create & share cart and Wishlist Mojo differ in measurable business impact?
  • Ask to Buy ties directly to converting share-to-checkout flows, so measurable metrics are shares, share-to-purchase rate, and revenue attributed to shares. Wishlist Mojo measures saved-item counts, wishlist revisit rates, and (on paid tiers) email-driven reopenings for price/stock changes. The key difference is revenue attribution vs. intent capture.
• Which app is easier and cheaper to start with?
  • Wishlist Mojo offers a free tier that allows merchants to test wishlist behavior at no cost, making it easier for small stores to start. Ask to Buy is a single paid plan at $15/month, which is affordable but requires immediate spend. Total cost considerations should include whether additional apps will be required to meet broader retention needs.
• Can these apps work together, or should a merchant pick only one?
  • They can coexist, but merchants must manage UI placement and potential script conflicts. Running both increases maintenance. If multiple retention goals exist, evaluating an integrated platform can reduce maintenance while expanding capabilities.
• How does an all-in-one platform compare to specialized apps?
  • An all-in-one platform consolidates data and features (wishlists, loyalty, referrals, reviews) into one interface, reducing app sprawl and simplifying analytics. Specialized apps may offer deeper functionality in a single area but require multiple subscriptions and integration work to match what a consolidated platform provides. Merchants should weigh short-term needs against long-term scalability and maintenance.