ESC Wishlist + Save for Later vs. Wishlist Mojo: An In-Depth Comparison

Introduction

Choosing the right wishlist solution is deceptively important for online merchants. A wishlist can boost conversions, recover abandoned interest, and feed product demand signals into marketing campaigns — but the wrong app can add complexity, slow a store, or fail to deliver measurable results.

Short answer: ESC Wishlist + Save for Later is a basic, low-cost tool that focuses on save-for-later behavior and social sharing; Wishlist Mojo offers a broader free-to-paid feature ladder with analytics and automated alerts. Both apps are single-purpose solutions with limited ecosystems. For merchants who want an integrated retention strategy that covers loyalty, referrals, reviews, and wishlists together, a consolidated platform like Growave is often better value for money.

This post provides a feature-by-feature, objective comparison of ESC Wishlist + Save for Later and Wishlist Mojo so merchants can quickly determine which app fits their priorities. After the direct comparison, the piece explains why an all-in-one retention platform can reduce tool sprawl and improve lifetime value.

ESC Wishlist + Save for Later vs. Wishlist Mojo: At a Glance

Feature Comparison

Core Functionality

ESC Wishlist + Save for Later

ESC focuses on two primary behaviors: letting shoppers save items for later and keeping saved items visible in the cart area. The app touts unlimited wishlists so customers can categorize products and includes social sharing tools to amplify reach. Functionally, it is a single-purpose widget that places saved items beneath the cart, aiming to reduce friction at checkout by making saved items one click away.

Data point worth noting: ESC’s Shopify listing shows 2 reviews and an average rating of 1 star, which highlights potential issues with usability, support, or reliability for some merchants.

Strengths:

• Extremely simple concept and straightforward UI options.
• Low, predictable monthly cost.

Limitations:

• Minimal automation or re-engagement features (no price/stock alerts on the listing).
• Very small developer review base; limited social proof.

Wishlist Mojo

Wishlist Mojo positions itself as a more feature-rich wishlist that grows with the merchant. The free plan provides basic wishlist storage, sharing, and usage analytics while paid tiers add guest wishlists, data exports, count badges, and automated email notifications for low stock, price changes, and back-in-stock events.

Wishlist Mojo lists Google Analytics integration as a supported tool, which gives merchants a path to measure wishlist behavior in existing analytics setups.

Strengths:

• Useful analytics and tiered feature expansion.
• Notifications in paid plans let merchants re-engage users when product conditions change.

Limitations:

• Listed rating on Shopify is 1 star from a single review, signaling low confidence for some users.
• Even with more features, it remains a specialized solution, meaning other retention needs will require additional apps.

Wishlist Types, Limits, and Data Model

ESC advertises unlimited wishlists, which on paper sounds flexible for customers who want to categorize preferred products (e.g., “Home”, “Gifts”, “Summer”). However, the app listing does not disclose limits on stored items or any data export capability — factors that matter for larger catalogs or stores trying to run analysis on wishlist trends.

Wishlist Mojo is explicit about item caps per tier: the Free plan allows 1,000 wishlist items, Silver raises that to 10,000, Gold to 30,000, and Platinum to 100,000. That transparency helps merchants estimate capacity based on store size.

Key takeaway for merchants:

• For tiny catalogs and straightforward use, ESC’s unlimited promise may be fine.
• For stores that expect meaningful wishlist volume or need to export wishlist data for marketing, Wishlist Mojo’s tiered limits and export options are more practical.

Save-for-Later & Cart Integration

ESC’s signature behavior is to keep saved items visible under the cart, making saved items accessible at checkout. That design can remove friction for shoppers who intend to buy later but want reminders near transaction points.

Wishlist Mojo can also surface wishlist items on a dedicated wishlist page and supports a count badge (paid), but the cart-level save-for-later UX depends on theme compatibility and implementation choices. The count badge helps indicate active interest without forcing a cart area redesign.

Merchant considerations:

• If the goal is to nudge customers at checkout, ESC’s cart placement may be a quick win.
• If the wish is to build longer-term re-engagement campaigns (email alerts, analytics), Wishlist Mojo’s backend features provide more options.

Sharing and Social Reach

Both apps support social sharing. ESC promotes free social sharing to increase brand reach. Wishlist Mojo’s free tier also supports sharing and white labeling.

Social sharing has diminishing returns for most stores; it’s useful for certain verticals (gifts, lifestyle, apparel), but social sharing alone does not replace targeted re-engagement like price and stock alerts.

Notifications & Re-Engagement

This is a major differentiator. Wishlist Mojo’s Gold plan includes automated email notifications for low stock, price changes, and back-in-stock events. These features convert wishlist signals into re-engagement—an essential capability for recovery and demand capture.

ESC’s feature list on the app page does not mention automated notifications. That absence means merchants who use ESC must rely on manual outreach or a separate marketing platform to re-engage wishlist users.

Operational implication:

• Automated alerts accelerate purchases driven by wishlist interest and are directly tied to revenue. Wishlist Mojo includes them in paid tiers; ESC does not advertise them.

Customization & Storefront Integration

ESC advertises a “broad range of options for customizing how the app looks on your store.” This likely means visual adjustments like button text, colors, and placement. However, the public listing does not clarify how deep customization goes—whether there are liquid snippets, CSS hooks, or advanced theme compatibility.

Wishlist Mojo also supports white labeling and a count badge; paid tiers potentially allow more visual control.

Merchants with strict design systems or headless setups should verify customization options with either developer in a staging environment. For enterprise-grade customization, expect to need more advanced integration than the average single-purpose wishlist provides.

Mobile Experience

Neither app lists mobile-specific capabilities in detail on the app pages. Given the prevalence of mobile commerce, merchants should test both apps on mobile themes. Key mobile concerns include:

• Touch-friendly buttons and responsive wishlist pages.
• Minimal performance impact.
• Good behavior in mobile checkout flows.

Because a wishlist’s value decreases if mobile behavior is poor, testing is essential.

Pricing & Value

Pricing is often the decisive factor for merchants evaluating single-feature apps. Price must be weighed against what features are included and how much additional maintenance or app sprawl will cost over time.

ESC Pricing

• Monthly plan: $5 / month

ESC’s price is straightforward and low. For stores seeking a minimal monthly outlay for basic wishlist/save-for-later behavior, ESC offers predictable cost control.

Value considerations:

• Low absolute cost can be enticing for tight budgets.
• Low price but limited features can lead to hidden costs when combined with other apps to meet growing needs.

Wishlist Mojo Pricing

• Free Plan: Free (up to 1,000 wishlist items; usage analytics; social share; white label)
• Silver: $4.95 / month (10,000 items; Google Analytics; count badge; guest wishlists; data exports)
• Gold: $8.95 / month (adds email notifications)
• Platinum: $19.95 / month (100,000 items)

Wishlist Mojo’s tiered model provides a path to scale and add engagement features. The inclusion of analytics and automated alerts at higher tiers increases the app’s direct value.

Value considerations:

• Free tier can be useful for testing wishlist behavior.
• Price scales as features become necessary, aligning cost with outcomes.
• Still a single-purpose tool; other retention features remain external costs.

Value for Money: Two Paths

There are two practical merchant scenarios when evaluating value:

• Minimalist stores or startups that only need a visible cart save-for-later option and social sharing may get acceptable ROI from a low-cost choice like ESC.
• Growing stores that expect wishlists to feed marketing and recovery flows will find Wishlist Mojo’s analytics and alerts better aligned with measurable outcomes. The app’s paid tiers turn wishlist activity into marketing triggers, which can be tied directly to revenue.

A third approach — investing in a consolidated retention platform — changes the calculus. Platforms that bundle wishlists with loyalty, referrals, and reviews can deliver higher LTV impact than one-off wishlist features, often at better value for money when measured by retention lift. For merchants considering consolidation, it helps to compare not just monthly app fees but the incremental revenue each tool generates.

Integrations & Data

Integrations determine how wishlist signals become usable across the marketing stack.

Native Integrations

• ESC: No explicit integrations listed beyond theme integration; functionality appears focused on in-store UX.
• Wishlist Mojo: Lists Google Analytics; paid tiers add data export functionality.

The ability to pipe wishlist events into existing analytics and email platforms is valuable. Google Analytics integration helps quantify intent signals alongside sessions and conversions. Data exports let teams run cohort analysis and tie wishlist interest to later purchases in BI tools.

Analytics & Reporting

Wishlist Mojo offers usage analytics/charts on the free plan, which provides immediate visibility. That capability is helpful for identifying top-wished items and measuring wishlist uptake.

ESC’s listing does not claim analytics functionality. Merchants who rely on data to inform merchandising and inventory decisions will prefer a solution that exposes wishlist metrics.

Third-Party Tools & Scalability

Neither app is positioned as a broad integration hub. For marketing automation, email flows, or loyalty program connections, merchants will likely need additional apps. That increases the number of services to maintain and monitor.

This limitation sets up the argument for integrated platforms: consolidating wishlist activity with loyalty, reviews, and referral metrics allows unified segmentation and more cohesive retention programs.

Setup, UX & Support

User experience for merchants includes installation, admin configuration, and vendor support responsiveness.

Installation & Onboarding

Both apps are installed through Shopify and will require theme edits or script injection to appear on storefronts. The complexity depends on the theme and whether customizations are necessary.

Given the small developer footprint for ESC (2 reviews) and Wishlist Mojo (1 review), merchants should check support responsiveness before committing — the number and rating of reviews can indicate how responsive an app developer has been.

Admin UX

Wishlist Mojo’s analytics and export features suggest a more developed admin interface. ESC aims for simplicity and should be easier for non-technical admins to configure visually.

Customer-Facing UX

Key metrics for customer UX:

• Ease of saving and retrieving wishlist items.
• Visibility of wishlist items in cart and account areas.
• Option for guest users vs account-only behavior (Wishlist Mojo supports guest wishlists in paid tiers).

Guest wishlists expand the accessibility of wishlist features to shoppers who don’t want to create accounts — a practical consideration for conversion optimization.

Support Options & Responsiveness

Shopify review counts are low for both apps, which constrains public insight into support quality. ESC has 2 reviews; Wishlist Mojo has 1 review — both average ratings are 1 star, signaling potential issues. Merchants should:

• Test inbox response times during evaluation.
• Ask for SLAs if support response time is business-critical.
• Consider documentation and community resources as proxies for developer responsiveness.

Performance, Reliability & Security

Load & Speed

Every app adds scripts to storefronts. Lightweight wishlist implementations can have negligible performance impact; heavier analytics or notification modules can increase page weight.

Neither app advertises extensive performance optimization features. Merchants should:

• Use Google PageSpeed or Lighthouse to test before and after installation.
• Ask developers about lazy-loading scripts and asynchronous behavior.

Data Portability & Exports

Wishlist Mojo provides data export capability at higher tiers — important for merchants that want to run offline analysis or integrate wishlist data with CRM and email platforms.

ESC does not list export features. Lack of exports can lock wishlist data inside the app, complicating migrations and reducing visibility.

Privacy & Compliance

Wishlist data is technically user preference data; however, if wishlists are tied to customer accounts or emails (especially in Wishlist Mojo’s notification workflows), merchants must handle personal data responsibly.

Merchants should verify:

• Whether wishlist emails are stored in the app or via the merchant’s email provider.
• How the app handles GDPR/CCPA requests for data deletion and export.
• Security practices like data encryption and access controls.

Use Cases & Fit

This section helps merchants match each app to concrete needs without creating fictional customer stories.

ESC Wishlist + Save for Later — Best For

• Startups or very small stores that need a simple save-for-later UX beneath the cart and a low monthly bill.
• Merchants willing to accept limited analytics and manual re-engagement as part of a low-cost solution.
• Stores that prioritize quick installation and minimal configuration.

Why choose it:

• Rapid deployment for basic wishlist functionality.
• Predictable, low monthly expense.

Why avoid it:

• If re-engagement automation or exportable wishlist data is needed, the app’s feature set may be insufficient.

Wishlist Mojo — Best For

• Merchants who want a wishlist that scales and provides analytics and automated re-engagement.
• Stores that need guest wishlists and data exports for marketing segmentation.
• Merchants who wish to test wishlist-driven triggered emails for price/stock changes without building a custom system.

Why choose it:

• Free tier allows testing wishlist uptake.
• Paid tiers add tangible marketing features that can drive conversions.

Why avoid it:

• If the merchant requires loyalty or referral programs integrated with wishlist behavior, additional apps will be necessary.

Pros & Cons

ESC Wishlist + Save for Later

• Pros:
  • Very low monthly price ($5/month).
  • Simple save-for-later placement under cart to reduce friction.
  • Unlimited wishlists (as advertised).
• Cons:
  • Minimal analytics and no advertised automation.
  • Small public review base and low rating on the Shopify listing.
  • Potential data portability limitations.

Wishlist Mojo

• Pros:
  • Free tier for testing; clear scaling tiers up to 100,000 items.
  • Usage analytics available out of the box.
  • Automated email notifications in paid tiers to recover interest.
  • Google Analytics integration and data exports.
• Cons:
  • Still a single-purpose solution; other retention tools are separate.
  • Low review count and 1-star rating on the Shopify listing.
  • Feature set limited to wishlist-related workflows; loyalty and referrals require separate apps.

Migration & Flexibility

Merchants considering future growth should confirm how easy it is to migrate wishlist data if changing apps. Wishlist Mojo’s export options (in paid tiers) make migration feasible. ESC’s lack of published export capabilities could complicate moving data to another platform or to an integrated retention tool.

Also consider whether wishlists can be tied to customer accounts or guest identifiers. Ties to permanent customer records enable long-term segmentation; guest-only wishlists may have utility for immediate conversion but are less useful for lifetime value initiatives.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often reach a point where adding single-purpose apps for each retention need leads to "app fatigue": too many subscriptions, fragmented customer data, and integration overhead. Single-function tools like ESC Wishlist + Save for Later and Wishlist Mojo solve narrow problems but can create integration and administrative costs when combined with separate loyalty, review, and referral systems.

App fatigue manifests as:

• Multiple monthly fees that add up.
• Disconnected customer views across apps.
• Complex automation requiring middleware or custom engineering.
• Increased risk of vendor churn and migration friction.

An alternative approach is to consolidate retention tools into a single platform that unifies wishlist signals with loyalty, referrals, reviews, and VIP tiers. Growave follows this "More Growth, Less Stack" philosophy by combining multiple retention features into one integrated suite so merchants can reduce tool sprawl and get unified customer data.

Growave’s approach addresses core retention use cases:

• Build loyalty and rewards that drive repeat purchases and tie those programs to wishlist signals to incentivize purchase behavior.
• Collect and showcase authentic reviews and user-generated content, which improves product conversion and provides social proof.
• Combine wishlists with referral mechanics and VIP tiers so the same customer lifecycle flows power multiple retention channels.

Why an integrated solution reduces friction:

• Unified dashboards remove the need to join exports across systems.
• Native integrations into checkout and customer accounts mean wishlist behavior can trigger rewards or automated outreach without middleware.
• Consolidated support reduces the number of vendors to manage and a single billing relationship simplifies accounting.

Merchants evaluating consolidation should consider a few operational questions:

• Does the platform support the store’s expected order volume and technical needs?
• Are integrations available for core tools (email, SMS, helpdesk, subscription billing)?
• Can loyalty and rewards be customized to match brand programs?
• Is migration from existing wishlist apps supported with data import tools?

Growave addresses these concerns with enterprise-ready capabilities and integrations. For teams evaluating the switch, it helps to see the pricing and the app listing and to understand feature-level fit in the context of growth planning.

• To evaluate total cost and plan options, merchants can compare the plans and limits on the Growave pricing page, which helps quantify consolidation benefits and potential monthly savings by reducing app count. See how consolidation can simplify billing and feature management by visiting the consolidate retention features page.
• Merchants who prefer to install from the app marketplace can find the Growave app in the Shopify ecosystem and review installation requirements on the Growave app listing in the Shopify App Store.

For merchants who want to see the platform in action, a tailored walkthrough is available. Book a personalized demo to see how an integrated retention stack improves retention. Book a personalized demo

Growave’s specific capabilities include:

• Loyalty and rewards with customizable point rules, redemption options, and VIP tiers to increase repeat purchases; merchants can evaluate examples on how to create loyalty and rewards that drive repeat purchases.
• Reviews and UGC collection tools that automate review requests and display social proof across the storefront; this helps merchants collect and present authentic reviews that improve conversion.
• Wishlist functionality integrated directly into the retention stack so wishlist activity can be used as a trigger for rewards or alerts without adding another app.

Additional operational benefits:

• Consolidated analytics across loyalty, wishlist, and referral programs provide clearer ROI attribution.
• Robust Shopify Plus support and enterprise features for high-volume merchants; see solutions for high-growth Plus brands when enterprise-grade capabilities are required.
• Extensive integrations with marketing platforms (Klaviyo, Omnisend), helpdesk tools (Gorgias), subscription engines (Recharge), and storefront builders, ensuring wishlist signals complement broader marketing programs.

For merchants ready to compare direct costs, it helps to look at Growave’s pricing tiers. The pricing page provides a side-by-side view of included modules and order thresholds, which can be used to model total ownership costs compared with running multiple single-purpose apps. For a quick look at plan features and limits, consult the consolidate retention features page.

For teams that prefer a marketplace route, Growave’s app listing provides installation and compatibility details and can be a quick way to add the platform to Shopify stores. For direct installs and listing details, view the Growave app listing in the Shopify App Store.

Growave’s documented customer examples and feature showcases can help merchants visualize applied outcomes — check the customer stories to see how other brands reduced stack complexity and improved retention. For examples of brands using unified retention programs, view the customer stories from brands scaling retention.

Finally, when comparing long-term support and product maturity, note that Growave shows a much larger review base and rating compared with the two single-feature wishlist apps. That level of social proof helps reduce risk for merchants seeking a stable platform for retention investments.

Implementation Checklist: Choosing and Testing a Wishlist

Before installing any wishlist app, follow this checklist to reduce integration risk and ensure measurable outcomes:

• Define the primary goal: increase checkout conversions, capture product interest, or feed marketing automation?
• Verify mobile and theme compatibility in a staging environment.
• Confirm data export and migration options for future flexibility.
• Ask developers about privacy practices, data retention, and GDPR/CCPA workflows.
• If relying on notifications, test email deliverability and templates with real SKUs.
• Estimate wishlist volume and check plan limits.
• Consider how wishlist data should integrate with loyalty or email segments.

If the checklist points toward more than just a basic save-for-later widget, an integrated retention platform that bundles wishlist with loyalty and reviews is typically better value for money than buying multiple single-purpose apps.

Conclusion

For merchants choosing between ESC Wishlist + Save for Later and Wishlist Mojo, the decision comes down to priorities: ESC is a low-cost, minimal-effort option for simple save-for-later functionality and cart-level nudges, while Wishlist Mojo offers a scalable feature ladder with analytics and automated notifications that turn wishlist signals into re-engagement opportunities. Both apps are single-purpose tools; neither consolidates loyalty, referrals, and reviews into a single system.

For merchants looking to reduce tool sprawl and create higher lifetime value from wishlist activity, a consolidated retention platform delivers more value for money. Growave bundles wishlists with loyalty programs, referrals, and reviews so merchants can convert intent into repeat purchases and clearer ROI. To explore an integrated approach that reduces the number of single-function apps and centralizes customer data, start a 14-day free trial. Start a 14-day free trial

FAQ

• How do ESC Wishlist + Save for Later and Wishlist Mojo differ in terms of analytics?
  • Wishlist Mojo provides usage analytics and charts (even on the free tier) and offers data exports in paid plans; ESC does not advertise analytics, making it less useful for data-driven merchandising.
• Which app is better for automated re-engagement based on wishlist activity?
  • Wishlist Mojo includes email notifications for low stock, price changes, and back-in-stock in its Gold plan. ESC does not advertise such automation, so Wishlist Mojo is the stronger choice for automated re-engagement.
• Which solution requires fewer third-party tools to manage retention?
  • Neither ESC nor Wishlist Mojo replaces loyalty, referral, or review tools. For fewer vendors and a unified customer view, a platform that bundles these capabilities, such as Growave, reduces the number of apps to manage.
• How does an all-in-one platform compare to specialized apps?
  • An all-in-one platform centralizes data, cuts subscription overhead, and enables cross-functional automation (for example, converting wishlist signals into loyalty points or targeted review requests). Specialized apps can be cheaper initially but often require additional apps and integration work as merchants scale.