Smart Wishlist vs. Fish Wishlist & Quote Request: An In-Depth Comparison

Introduction

Choosing the right wishlist app on Shopify sounds simple until the feature list, pricing tiers, and integrations start to stack up. Merchants weigh speed, reliability, guest support, B2B features, POS compatibility, and how a wishlist will impact conversion and lifetime value. Picking the wrong tool can lead to wasted budget, broken themes, or missed revenue opportunities.

Short answer: Smart Wishlist is a focused, lightweight wishlist for merchants who want a fast, simple save-and-share experience at an entry-level price. Fish Wishlist & Quote Request targets stores that need wishlist functionality plus B2B and POS features — ideal for merchants selling to both consumers and business buyers. For merchants who want to reduce tool sprawl and manage retention across loyalty, referrals, reviews, and wishlists from one platform, an integrated option may offer better value for money.

This post provides an in-depth, feature-by-feature comparison of Smart Wishlist (Webmarked) and Fish Wishlist & Quote Request (Native App Co) to help merchants decide which app fits their specific use case. After the direct comparison, the article will outline when it makes sense to use a single-purpose wishlist app and when an all-in-one retention platform is a better long-term choice.

Smart Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Deep Dive Comparison

Goals and positioning

Smart Wishlist: Simplicity and fast results

Smart Wishlist positions itself as a straightforward, next-generation wishlist that focuses on the core behavior: let customers save products in one click and share lists without logging in. The selling points are speed, low payload, and easy installation with no coding required. For merchants that prioritize minimal overhead and a clean uninstall, that positioning is attractive.

Fish Wishlist & Quote Request: Feature-rich wishlist for omnichannel and B2B

Fish Wishlist blends wishlist fundamentals with B2B and POS functionality. The product targets stores that need wishlist features plus additional commerce capabilities — quote requests, draft orders, B2B pricing, and POS support. This makes the app a hybrid tool aimed at omnichannel operations and merchants who serve both consumers and business buyers.

Feature comparison

Core wishlist functionality

• Smart Wishlist
  • One-click saving on product, collection, search result, and cart pages.
  • Guests and logged-in users can create and share wishlists.
  • Unlimited wishlists across stores.
  • Lightweight payload to minimize theme impact and ensure clean uninstall.
  • Javascript and REST APIs for advanced use cases.
• Fish Wishlist
  • Express setup with checkout and account widgets.
  • Wishlist links and social proof widgets.
  • Previously purchased & abandoned cart visibility tied to list behavior.
  • Multi-language and multi-currency support for international stores.

Analysis: Both apps cover the basic wishlist use cases: saving items, sharing lists, and guest support. Smart Wishlist emphasizes simplicity and small performance footprint, which is useful for stores that avoid heavy front-end scripts. Fish Wishlist includes similar basics but layers on extra widgets and account/checkout integration that can boost visibility and encourage conversion from account pages and checkout.

B2B and quote workflows

• Smart Wishlist
  • No native quote or draft order features listed. Focus remains on consumer wishlist flows.
• Fish Wishlist
  • Request a Quote function and the ability to create draft orders from wishlists.
  • Auto invoicing and quantity picker on wishlist, which is useful for wholesale or recurring business purchases.
  • Trade plan specifically designed for B2B merchants.

Analysis: For merchants with B2B customers or those who accept purchase orders, Fish Wishlist provides clear advantages. Features like Request a Quote and draft order creation can shorten sales cycles and reduce manual processing. Smart Wishlist does not position itself for B2B, making it less suitable for merchants who need those workflows.

POS and omnichannel

• Smart Wishlist
  • No explicit POS integrations noted.
• Fish Wishlist
  • Fully integrated with Shopify POS, enabling wishlist management and purchase history in brick-and-mortar or hybrid environments.
  • POS support also helps sales associates quickly access customer wishlists and convert them in-store.

Analysis: Stores that sell in retail locations or use Shopify POS will find Fish Wishlist’s POS integration valuable. Smart Wishlist’s lack of POS features narrows its use to e-commerce-only flows.

Sharing and social proof

• Smart Wishlist
  • Shareable lists with simple intent to convert window shoppers into customers.
  • Integrations like ShareThis for social sharing.
• Fish Wishlist
  • Wishlist links and social proof widgets to promote lists and encourage conversions via UGC-style signals.

Analysis: Both apps support sharing, but Fish Wishlist puts more emphasis on social proof widgets that can appear across the storefront to drive conversions. Smart Wishlist keeps sharing simple and lightweight.

Developer extensibility and APIs

• Smart Wishlist
  • Javascript and REST APIs available for advanced requirements, which helps teams that want to orchestrate wishlist data within custom flows.
• Fish Wishlist
  • Integrations listed include Shopify Flow and Checkout Extensibility, suggesting automation and deeper platform hooks. Also integrates with Klaviyo and Draft Orders.

Analysis: Smart Wishlist provides APIs suitable for technical teams building custom experiences. Fish Wishlist’s support for Shopify Flow and Checkout Extensibility indicates stronger out-of-the-box automation for non-developers and those relying on Shopify-native automations.

Performance and impact on theme

• Smart Wishlist
  • Explicitly mentions lightweight payload and that it doesn't break themes on uninstall, a common concern for merchants after app removal.
• Fish Wishlist
  • A larger feature set and POS integrations imply a heavier install footprint, though the developer offers white-glove installation to mitigate issues.

Analysis: If site speed and theme integrity are top priorities, Smart Wishlist’s emphasis on a small payload is attractive. Fish Wishlist can offer more capabilities but may require more careful installation and theme testing, especially on complex stores.

Pricing and value for money

Smart Wishlist pricing

• Standard: $4.99 / month

Smart Wishlist’s single plan at $4.99 per month offers a straightforward, low-cost entry for stores that only need wishlist functionality. For merchants seeking minimal recurring costs and a focused tool, Smart Wishlist delivers clear value for money.

Fish Wishlist pricing

• Starter Wishlist: Free (up to 100 customers, 2-minute setup, Shopify Flow triggers, Klaviyo integration)
• Lightning: $40 / month (Unlimited wishlists, free migration, checkout upsell, account page extension)
• Trade: $90 / month (Request a Quote, draft orders, auto invoicing, quantity picker)

Fish Wishlist’s pricing reflects its tiered positioning. The free tier allows early testing and small stores to use core wishlist features up to a limit. The Lightning and Trade tiers provide advanced commerce and B2B features, but at higher monthly costs. For stores that require POS, quote workflows, or B2B functions, the Trade plan can provide capabilities that Smart Wishlist lacks, but with higher cost.

Cost vs. capability trade-off

• Low-cost single feature: Smart Wishlist is a clear low-friction option for stores that only need wishlists.
• Feature-rich alternative: Fish Wishlist asks merchants to pay more when they need omnichannel or B2B features.
• Consider total cost of ownership: Multiple single-purpose apps (wishlist + quote + POS tools) can add up. Merchants should compare how much each app costs monthly and whether features overlap or duplicate.

Integrations and ecosystem compatibility

Smart Wishlist integrations

• Sendgrid
• ShareThis

Smart Wishlist integrates with common sharing and email tools to facilitate notifications and social sharing. The fewer integrations reflect the product’s narrow scope.

Fish Wishlist integrations

• Checkout
• Shopify POS
• Customer accounts
• Shopify Flow
• Checkout Extensibility
• Klaviyo
• Draft Orders
• POS

Fish Wishlist integrates broadly across Shopify’s ecosystem and third-party tools like Klaviyo, which is important for stores with established email and automation stacks. Integration with Draft Orders and POS are differentiators for B2B or hybrid merchants.

Analysis: Integration fit

• Technical teams using Klaviyo, Shopify Flow automations, or Draft Orders will find Fish Wishlist easier to plug into existing flows.
• Smart Wishlist is simpler; if integration needs are minimal, fewer dependencies can be a benefit.

Setup, onboarding, and support

Smart Wishlist

• Marketed as super-easy to set up with no coding required.
• Lightweight design likely reduces the need for developer involvement.
• Support channels are not as prominently documented publicly as Fish Wishlist’s white-glove option.

Fish Wishlist

• Offers white-glove installation, which can be valuable for merchants with complex stores or those who prefer guided setup.
• The app’s deeper integrations and B2B features mean the vendor may provide more hands-on onboarding or pre-configured automations.

Analysis: Smaller merchants or those without developer resources may appreciate Smart Wishlist’s one-click setup. Merchants with customization, POS, or B2B needs may value Fish Wishlist’s installation services and support for business workflows.

Reviews and reputation

• Smart Wishlist
  • Number of reviews: 81
  • Rating: 3.6 / 5
• Fish Wishlist & Quote Request
  • Number of reviews: 7
  • Rating: 5.0 / 5

Analysis: Smart Wishlist has a larger review base, which can reveal a broader set of merchant experiences — both positive and negative. A 3.6 rating suggests room for improvement in performance, features, or support as perceived by users. Fish Wishlist has fewer reviews but a perfect score in that small sample. The smaller sample size reduces statistical confidence; fewer reviews can mean less public feedback but also that early adopters have been pleased.

When evaluating apps, merchants should read recent reviews to understand what issues were raised, whether the vendor responded, and whether concerns are about features, performance, pricing, or support.

Security, data ownership, and uninstall behavior

• Smart Wishlist highlights that it does not break themes on uninstall and emphasizes a lightweight payload. This suggests attention to clean installs and data handling on removal.
• Fish Wishlist, with deeper platform hooks, may install additional elements to support Draft Orders, POS, and Flow. Merchants should confirm data handling, export options, and whether data persists after uninstall.

Analysis: Merchants must verify data retention and export capabilities before adding an app, especially where customer data or quotes are involved. For stores with strict compliance or long-term archive needs, asking app developers for confirmation about data export and deletion procedures is prudent.

Use-case recommendations

When Smart Wishlist is a good fit

• Stores that need a simple wishlist with minimal configuration.
• Shops focused on conversion lift via saved lists and shareable links without B2B needs.
• Merchants prioritizing site speed and a low-risk uninstall.
• Owners who want an inexpensive, single-feature tool with a straightforward monthly cost ($4.99).

When Fish Wishlist is a good fit

• Stores that sell to both retail and wholesale customers and need quote and draft order workflows.
• Merchants that use Shopify POS and want wishlists available across channels.
• Brands that need multi-currency, multi-language support and checkout/checkout-extensibility features.
• Merchants who value white-glove installation and deeper integrations with Klaviyo and Shopify Flow.

Real-world trade-offs merchants should consider

• Complexity vs. simplicity: More features mean more setup and potential points of failure. Smart Wishlist trades features for simplicity and speed, while Fish Wishlist trades simplicity for broad capability.
• Cost escalation: Fish Wishlist’s advanced tiers increase monthly costs; evaluate whether those features replace other apps or add net new value.
• Future needs: If B2B or POS is a foreseeable future need, starting with Fish Wishlist could save migration effort. If wishlist needs are unlikely to grow, Smart Wishlist limits spend and bloat.
• App stack and duplication: Adding Fish Wishlist for wishlist features may duplicate functionality already provided by other apps (e.g., B2B tools or POS extensions). Auditing the current stack before installing reduces overlap.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue and the cost of single-purpose tools

As merchants scale, a common pattern emerges: each growth initiative seems to require a new app. Want wishlists? Install a wishlist app. Want loyalty? Add a rewards app. Want reviews? Bring on a review solution. This proliferation creates "app fatigue" — technical debt from multiple vendors, overlapping features, increased monthly fees, more integration points to maintain, and a harder-to-follow customer experience.

App fatigue impacts outcomes merchants care about:

• Retention becomes fragmented when loyalty and reviews live in different vendors and cannot be orchestrated easily.
• Customer lifetime value (LTV) growth slows when merchants cannot cross-leverage wishlists into loyalty or referral campaigns.
• Operational overhead increases as support requests span multiple vendors and require different workflows.

More Growth, Less Stack: why a unified retention suite matters

A consolidated approach reduces the pain points above. Instead of bolting wishlists onto a patchwork of tools, merchants can manage loyalty, referrals, reviews, and wishlists from one place. That reduces monthly costs over time, lowers integration complexity, and enables coordinated campaigns that move a customer from wishlist to purchase to repeat buyer more predictably.

Growave’s “More Growth, Less Stack” philosophy is built precisely to address these issues by offering an integrated retention platform that includes wishlists plus loyalty, referrals, reviews, and VIP tiers.

What an integrated solution does differently

• Single customer view: Wishlists, referral status, reward balance, and review history live under the same roof, making it easier to personalize messages and incentives.
• Unified automation: Trigger a loyalty reward when a wishlist item is purchased or send automated review requests after a referral conversion without stitching together separate tools.
• Consolidated reporting: See the effect of wishlists on repeat purchases and lifetime value in one place.
• Reduced maintenance: One integration point for core retention functions decreases the long-term operational burden.

Growave as a practical alternative

Growave combines loyalty and rewards, referrals, reviews & UGC, wishlist, and VIP tiers into a single platform aimed at increasing repeat purchases and customer engagement. For merchants evaluating single-purpose wishlist apps, Growave offers a value proposition to consider: the ability to capture wishlist behavior and immediately use it within loyalty campaigns or review flows.

Below are concise ways Growave addresses the kinds of needs Smart Wishlist and Fish Wishlist serve — while also removing the need for an additional vendor for loyalty, social proof, and referrals.

Wishlist + loyalty synergy

• Growave unifies wishlists with loyalty and rewards so merchants can award points for wishlist actions, encourage conversions with reward nudges, and send targeted campaigns to customers who saved items at scale.
• Learn how to build loyalty and rewards that drive repeat purchases and connect wishlist behavior to rewards.

Reviews and social proof

• Growave includes solutions to collect and showcase authentic reviews and uses UGC to convert wishlists into trust signals.
• Integrating reviews with wishlists helps merchants surface testimonial content alongside wishlist items to increase perceived value.

Enterprise and Plus support

• The platform supports solutions for high-growth Plus brands, including headless capabilities, checkout extensions, and dedicated launch support for complex merchants.

Customer examples and inspiration

• Merchants can view customer stories from brands scaling retention to see how wishlist behavior transforms into repeat revenue when combined with loyalty and referrals.

Integrations and ecosystem fit

• Growave integrates with major tools merchants use every day (Klaviyo, Omnisend, Recharge, Gorgias), enabling automation between wishlist events and email or support workflows. Consolidating integrations reduces the number of separate connections to maintain.

Practical comparison to Smart Wishlist and Fish Wishlist

• Function parity on wishlists: Growave provides wishlist functionality comparable to specialized apps while adding retention features that single-purpose wishlist apps lack.
• B2B and POS: For stores that need deep B2B or POS-specific flows, Fish Wishlist’s Trade tier still has an edge in specialized features like draft orders and auto invoicing. Growave focuses on retention and may integrate with existing B2B flows rather than replacing them.
• Cost and value for money: While Growave’s entry plan starts higher than Smart Wishlist’s $4.99 monthly fee, Growave bundles multiple retention tools into one plan. For merchants currently subscribing to multiple apps (wishlist + loyalty + reviews), Growave can reduce total monthly spend and operational complexity by consolidating functions.
• Installation and growth support: Growave offers tiered plans and dedicated success support for larger merchants, which can help with migrations and bespoke campaigns.

How to evaluate whether to consolidate

• Map current stack: List wishlist, loyalty, review, and referral tools and compare monthly costs and overlapping features.
• Identify cross-feature use cases: If wishlist data should affect loyalty earning or personalized review outreach, consolidation is likely valuable.
• Forecast future needs: If expansion into B2B or POS is likely, evaluate whether a hybrid approach (Growave + B2B specialist) might be optimal.
• Trial and validate: Use free trials or sandbox environments to test the ability to orchestrate campaigns without heavy development.

Try before migrating: demos and pricing transparency

Merchants interested in seeing how a unified retention stack performs should consider booking a guided session to evaluate how wishlist behavior can feed loyalty, referrals, and reviews. To explore tailored implementation and strategy with a product expert, book a personalized demo. This hands-on walkthrough helps merchants understand migration paths and ROI.

For merchants comparison-shopping primarily on cost, examine pricing tiers carefully. Growave’s pricing tiers are designed for different stages:

• Entry Plan with core retention features
• Growth and Plus Plans for larger merchants needing advanced customization and support

Merchants can compare plans and see which features align with growth goals on the pricing page. For merchants who prefer to install directly and evaluate in-shop quickly, Growave is also available to install from the Shopify App Store.

How Growave reduces tool sprawl (concrete examples)

• Convert wishlist saves into automated loyalty point triggers so wishlist actions contribute to LTV growth instead of sitting in a disconnected database.
• Use review automation to solicit product reviews from customers who bought something they previously saved, increasing UGC and trust for wishlist-promoted items.
• Centralize referral tracking so social shares of wishlists can be tied to incentives, ensuring advocates earn rewards when referrals convert.
• Consolidate customer support touchpoints, since one vendor can often resolve retention-related issues without cross-referencing other providers.

Contextual links and further reading

• Merchants evaluating consolidation can review Growave’s loyalty and rewards features to understand how wishlist behavior converts into repeat purchases.
• To see how Growave manages reviews and UGC alongside wishlists, merchants can explore the social reviews product page.
• For an overview of pricing tiers that support migration planning, consult the pricing page.

Book a personalized demo to see how an integrated retention stack improves retention and reduces app bloat. (Hard CTA)

Migration considerations and practical steps

Migration from a wishlist app to a unified platform

If moving from Smart Wishlist or Fish Wishlist to a consolidated platform, consider these steps:

• Data export: Confirm both the source app’s wishlist export formats and the target platform’s import capabilities. Ensure SKUs, customer identifiers, list metadata, and timestamps are portable.
• Duplicate handling: Decide on rules for merging multiple wishlists per customer and how to treat anonymous/guest wishlists.
• Email and automation mapping: Map existing Klaviyo flows or Shopify Flow automations to the new platform or use native automations.
• Theme integration: Test front-end widgets in a staging environment to ensure UI consistency and avoid checkout conflicts.
• Testing and fallback: Keep the old app active until the new flows are validated and critical analytics show parity or improvement.

Minimal migration roadmap (typical timeline)

• Week 1: Data export & audit; set up sandbox environment.
• Week 2: Import wishlists; configure loyalty and review rules tied to wishlist events.
• Week 3: QA across storefront, mobile, and POS (if applicable).
• Week 4: Launch and monitor KPI impact (saved items converted, repeat purchase rate, LTV).

Operational checklist for selection

• Does the solution support guest lists and logged-in users?
• Are POS and B2B workflows required?
• What integrations are essential (Klaviyo, Flow, Draft Orders)?
• Is there a need for white-glove onboarding?
• What is the total monthly cost when consolidating multiple apps vs keeping single-purpose tools?

Conclusion

For merchants choosing between Smart Wishlist and Fish Wishlist & Quote Request, the decision comes down to use case and growth plans. Smart Wishlist is an excellent choice for merchants who need a simple, focused tool that minimizes front-end impact and is extremely affordable. Fish Wishlist & Quote Request is better suited for merchants who need omnichannel capability, B2B workflows, POS integration, and deeper automation — at a higher monthly investment.

For merchants who want to solve wishlist needs while also improving retention, increasing repeat purchases, and reducing vendor overhead, a unified retention platform can deliver better value for money over time. Consolidating wishlist, loyalty, reviews, and referral features under one roof reduces app fatigue and unlocks orchestrated campaigns that single-purpose apps cannot provide. To evaluate whether consolidation makes sense for a store’s growth plan and to start a no-risk test, start a 14-day free trial to compare hands-on how an integrated approach affects retention and LTV. (Hard CTA)

Before choosing, weigh these final points:

• Pick Smart Wishlist if cost and a lightweight install are the priority and wishlist is the only required feature.
• Choose Fish Wishlist if B2B, POS, and draft-order workflows are core requirements that cannot be outsourced to other tools.
• Consider an integrated platform to eliminate the complexity of multiple apps and to coordinate retention strategies across loyalty, reviews, referrals, and wishlists.

For merchants who want to see how wishlist behavior can feed loyalty and reviews in a single platform, consult the pricing page to compare plans and the Shopify App Store listing to install and test quickly. For targeted features, review the loyalty and rewards that drive repeat purchases and learn about how to collect and showcase authentic reviews.

FAQ

How do Smart Wishlist and Fish Wishlist differ on guest user support?

Smart Wishlist highlights guest and logged-in user support with one-click saving and shareable lists. Fish Wishlist also supports guest flows but layers in account page and checkout widgets, which can encourage logged-in conversions and better tracking for repeat shoppers.

Which app is better for B2B stores that need quotes and draft orders?

Fish Wishlist is designed with B2B workflows in mind — the Trade plan includes Request a Quote, draft orders, and auto invoicing. Smart Wishlist does not provide these native B2B features and is less suitable for merchants requiring quote-to-order functionality.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform centralizes wishlists, loyalty, referrals, and reviews, enabling coordinated automation (for example, awarding points when wishlist items convert). This reduces vendor overhead and makes retention strategies easier to execute. Specialized apps can be cheaper initially and simpler to set up, but they create integration and maintenance costs as a store scales.

Can Growave replace both wishlist and loyalty apps while supporting POS or B2B needs?

Growave consolidates wishlist with loyalty, reviews, and referrals, and supports enterprise capabilities for larger brands. For specialized POS or deep B2B invoicing workflows, a hybrid approach might be necessary: use Growave for retention and integrate it with a dedicated B2B or POS tool where required. Merchants can compare options and get a guided walkthrough by booking a personalized demo.