Introduction

Choosing the right retention tools for a Shopify storefront involves a delicate balance between feature depth and operational simplicity. Merchants must decide whether to prioritize a system built around gamified rewards or a framework centered on financial flexibility through store credit. Both approaches aim to solve the same problem—customer churn—but they use vastly different mechanics to achieve that outcome.

Short answer: The choice between BON Loyalty Program & Rewards and CreditsYard — Store Credit depends on whether the primary goal is building brand community through points and tiers or managing transactional retention via refunds and cashback. BON Loyalty excels at gamified engagement for retail and B2B brands, while CreditsYard provides a robust infrastructure for managing store wallets and return-to-credit workflows. While both apps offer specialized value, high-growth merchants often find that integrating these functions into a unified platform reduces the technical burden and provides a more cohesive customer journey.

This comparison provides a detailed analysis of BON Loyalty Program & Rewards and CreditsYard — Store Credit. By examining their features, pricing, and specific use cases, storefront owners can determine which tool aligns with their current growth stage and technical requirements.

BON Loyalty Program & Rewards vs. CreditsYard — Store Credit: At a Glance

FeatureBON Loyalty Program & RewardsCreditsYard — Store Credit
Core Use CaseGamified points, VIP tiers, and referrals.Store credit, refunds, and cashback wallets.
Best ForBuilding community and brand advocacy.Reducing refund loss and managing exchanges.
Rating5.0 (1 Review)4.3 (20 Reviews)
B2B SupportDedicated B2B loyalty tiers for wholesalers.Store credit support for B2B orders.
Integration StrengthsFera, Judge.me, Hydrogen (Headless).Multi-store syndication, DiscountYard.
Pricing ModelOrder-based and feature-based tiers.Shopify-plan-based tiers.
Setup ComplexityMedium (requires branding and page setup).Low to Medium (focuses on logic/migrations).

Deep Dive Comparison

To understand which application fits a specific business model, it is necessary to look past the surface-level marketing and evaluate how these tools function within a live Shopify environment. Both applications occupy the loyalty and rewards category on the Shopify App Store, yet they serve distinct operational roles.

Core Features and Workflows

BON Loyalty Program & Rewards focuses on the emotional and behavioral side of retention. The application is built to create a "loyalty loop" where customers earn points for actions like making a purchase, following social media accounts, or celebrating a birthday. These points can then be exchanged for specific rewards, such as percentage-off coupons, fixed amount discounts, or free shipping.

One of the standout features of BON Loyalty is the VIP tier system. This allows merchants to categorize their most valuable customers into levels (e.g., Bronze, Silver, Gold). Higher tiers can offer accelerated point earning rates, providing a clear incentive for customers to increase their lifetime spend to reach the next status level. For merchants running wholesale operations, the B2B loyalty program functionality is particularly useful, as it allows for exclusive rewards tailored specifically to high-volume buyers.

In contrast, CreditsYard — Store Credit approaches retention from a financial and logistical perspective. Instead of focusing on points, it focuses on "store credit" as a tangible currency within the shop. This is most effective for managing the "negative" moments of the customer journey, such as returns and refunds. Instead of losing capital through a traditional bank refund, merchants can issue store credit. This ensures the money stays within the business ecosystem while providing the customer with immediate value for their next purchase.

The workflow for CreditsYard also includes a unique "wallet fill-up" feature. This allows customers to purchase store credit in advance, essentially acting as a digital gift card or a prepaid account. This can be a powerful tool for brands with high purchase frequency, as it simplifies the checkout process for repeat buyers and locks in future revenue.

Customization and Control

Customization is a critical factor for brands that want their loyalty program to feel like a native part of their storefront rather than a third-party add-on. BON Loyalty provides a brand-tailored loyalty page and a widget that can be customized to match the store's color palette and typography. For more advanced users, the Growth plan provides access to custom CSS, which is essential for ensuring that the loyalty interface aligns perfectly with bespoke Shopify themes.

Furthermore, BON Loyalty provides a Software Development Toolkit (SDK) and full API access in its Professional plan. This makes it a strong candidate for brands utilizing headless commerce architectures, such as Shopify’s Hydrogen. This level of technical openness is rare in lower-cost loyalty apps and is a significant advantage for stores with complex front-end requirements.

CreditsYard offers a different type of control, focusing on data and multi-store management. Its multi-store syndication feature is a major highlight for merchants who operate across several Shopify domains. It allows store credit to be shared or synchronized across different storefronts, which is vital for international brands or businesses with sub-brands. From a data management perspective, the ability to bulk import existing credit via CSV or a custom API makes it easy for brands to migrate from other systems without losing customer balances.

Pricing Structure and Value for Money

The pricing models for these two apps follow very different philosophies. BON Loyalty uses a hybrid model based on both feature access and business size.

  • Free Forever: This plan allows smaller stores to test the waters with basic points and referral programs. It even includes automated emails and some Shopify Plus features like points at checkout.
  • Basic ($25/mo): This tier adds the loyalty page, multi-language support, and POS rewards for brick-and-mortar locations.
  • Growth ($99/mo): This is where VIP tiers and B2B loyalty are introduced, along with unlimited orders and custom CSS support.
  • Professional ($349/mo): Targeted at enterprise-level stores, this plan includes SDK/API access and custom development packages.

By evaluating feature coverage across plans, merchants can see that BON Loyalty rewards growth by providing more sophisticated tools as the price increases.

CreditsYard, however, bases its pricing on the merchant’s Shopify plan. This is a common structure for apps that want to align their costs with the general scale and revenue of the merchant.

  • Basic Shopify ($29/mo): Includes all integrations, unlimited customers, and import/export functionality for stores on the Basic Shopify plan.
  • Grow ($49/mo): For stores on the standard Shopify plan.
  • Advanced Shopify ($79/mo): For stores on the Advanced plan.
  • Shopify Plus ($149/mo): For enterprise stores using Shopify Plus.

This "all features for everyone" approach is beneficial for smaller merchants who need advanced functionality like multi-store syndication or API access without paying for a $349/month enterprise tier. However, for a high-volume merchant on a basic Shopify plan, CreditsYard may provide more financial predictability.

Integrations and Ecosystem Fit

The "works with" list for an app determines how well it will play with the rest of a merchant's tech stack. BON Loyalty has prioritized integrations with review platforms like Fera, LAI, and Judge.me. This is a strategic move, as many brands want to reward customers with loyalty points and rewards designed to lift repeat purchases specifically after they leave a product review. It also integrates with PageFly for landing page customization and Klaviyo for email marketing.

CreditsYard focuses its integrations on the operational side. It works with DiscountYard, ReferralYard, and Shipment Guard, creating a suite of tools that handle the "back-office" side of the customer experience. Its integration with Shopify Flow is particularly important for automating the issuance of credit based on specific triggers, such as a customer’s total spend reaching a certain threshold.

Both apps support Shopify POS, which is a non-negotiable for omnichannel merchants. This ensures that a customer can earn points or use store credit whether they are shopping on their phone or walking into a physical store. This omnichannel consistency is a hallmark of real examples from brands improving retention where the physical and digital experiences are unified.

Support and Reliability Cues

When comparing the reliability of these apps, the data points tell an interesting story. CreditsYard has 20 reviews with a 4.3 rating. This suggests a established user base that finds the app generally reliable, though there may be minor areas for improvement in UX or specific edge cases. The presence of 20 reviews provides a broader perspective on how the app handles different store configurations.

BON Loyalty, while showing a perfect 5.0 rating, only has 1 review according to the provided data. This often indicates that the app is either very new or has recently undergone a major version update that reset its review cycle. While the perfect rating is encouraging, merchants may want to reach out to their 24/7 live chat support to gauge responsiveness before fully committing. When checking merchant feedback and app-store performance signals, it is always wise to look for recent comments that address current Shopify compatibility.

Technical Considerations: Shopify Plus and Headless

For merchants operating at a higher level of complexity, the technical architecture of these apps becomes a deciding factor.

Shopify Plus Readiness

Both apps have clear paths for Shopify Plus merchants. BON Loyalty offers "Points at Checkout" specifically for Plus users, even on their free plan. This is a high-value feature, as it allows customers to apply their points directly within the Shopify checkout interface, reducing friction and increasing the likelihood of point redemption. The Professional plan’s custom development packages also cater to the unique needs of enterprise businesses that require bespoke loyalty logic.

CreditsYard’s Plus plan is more about licensing than feature differentiation, but it ensures that the app can handle the high transaction volume associated with Plus stores. The multi-store syndication is particularly relevant here, as Plus merchants often run multiple expansion stores for different regions.

Headless and API Access

The shift toward headless commerce (using Shopify as a backend while building a custom frontend) requires apps to have robust API support. BON Loyalty is explicitly ready for this with its Hydrogen integration and full API access. This allows developers to pull loyalty data and inject it into any custom interface.

CreditsYard also offers a custom API, but its primary focus appears to be on data migration and credit management rather than full frontend decoupling. Merchants moving toward a headless setup should verify if the API supports the specific customer-facing interactions they intend to build.

Strategic Use Cases: Which Should You Choose?

The decision between these two apps is rarely about which is "better" in a vacuum, but rather which fits the merchant's business model.

When to Choose BON Loyalty Program & Rewards

  • Brand Advocacy is the Goal: If the priority is to turn customers into fans who follow the brand on social media and refer their friends, BON’s referral and point mechanics are superior.
  • Wholesale/B2B Focus: The dedicated B2B tier program makes BON a strong choice for businesses that need to differentiate between retail customers and professional buyers.
  • Niche Design Requirements: The ability to use custom CSS and a dedicated loyalty page ensures that the program looks like a premium, integrated part of the brand.
  • Headless Commerce: For those building on Hydrogen or other custom frontends, the SDK and API access are critical.

When to Choose CreditsYard — Store Credit

  • Refund Management is a Pain Point: If the store has a high return rate and is losing too much money to bank refunds, CreditsYard’s store credit workflow is the most direct solution.
  • Multi-Store Operations: Merchants who need to sync customer balances across several different Shopify stores will find the syndication features invaluable.
  • Simplicity and Predictability: The pricing model based on the Shopify plan level makes it easy to predict costs without worrying about fluctuating order volumes.
  • Wallet-Based Incentives: For brands that want to encourage customers to "pre-load" credit, the wallet fill-up feature provides a unique way to secure future revenue.

The Alternative: Solving App Fatigue with an All-in-One Platform

As merchants scale, they often encounter a phenomenon known as "app fatigue" or "tool sprawl." While specialized apps like BON Loyalty and CreditsYard provide excellent solutions for their specific niches, using multiple single-function apps can lead to unintended consequences. Each new app adds its own script to the storefront, potentially slowing down page load times. Furthermore, data often becomes siloed; the loyalty app doesn't know what the reviews app is doing, and the store credit app operates independently of the referral program.

This fragmentation creates a disjointed experience for the customer. They might receive a point-balance email from one app and a store-credit notification from another, with different branding and confusingly separate "balances." From an administrative perspective, managing three or four different subscriptions, interfaces, and support teams becomes a significant drain on resources.

This is why many growing brands are moving toward a "More Growth, Less Stack" philosophy. Instead of stacking individual tools for loyalty, reviews, wishlists, and referrals, they utilize an integrated platform. By a pricing structure that scales as order volume grows, merchants can access a full suite of retention tools under one roof.

An integrated approach allows for powerful cross-functional automations. For example, a customer can be automatically moved into a higher VIP tier the moment they leave a five-star review, or they can be given VIP tiers and incentives for high-intent customers for adding a certain number of items to their wishlist. This level of synchronization is difficult and often impossible to achieve when using separate, specialized apps.

Integrating collecting and showcasing authentic customer reviews directly with a loyalty program creates a virtuous cycle of social proof and rewards. When a customer knows that their review will immediately grant them points toward their next purchase, the participation rate for UGC (User-Generated Content) campaigns increases significantly.

Many customer stories that show how teams reduce app sprawl highlight the relief that comes from having a single dashboard to monitor the entire customer journey. Instead of jumping between tabs to see who referred a friend and who has a pending store credit, the merchant has a 360-degree view of the customer's value.

Furthermore, review automation that builds trust at purchase time ensures that every customer interaction is captured and leveraged for future sales. When the wishlist, rewards, and reviews all communicate with the same database, the merchant can send highly personalized emails. If a customer has points expiring and an item in their wishlist, a single email can remind them of both, providing a much stronger incentive to return than two separate, uncoordinated messages.

Ultimately, the goal of any retention strategy is to increase customer lifetime value while keeping operational costs low. While specialized apps have their place in the early stages or for very specific technical needs, an all-in-one platform provides the structural integrity needed for long-term scaling.

Conclusion

For merchants choosing between BON Loyalty Program & Rewards and CreditsYard — Store Credit, the decision comes down to the specific mechanic of retention they wish to prioritize. BON Loyalty is the stronger candidate for those who want to build a community through gamification, VIP tiers, and social engagement. Its support for B2B and headless commerce makes it a versatile choice for modern, design-focused brands. Conversely, CreditsYard — Store Credit is the ideal tool for merchants who need a practical, transaction-focused system to manage refunds, exchanges, and multi-store credit balances.

However, as a business grows, the complexity of managing these individual tools can become a bottleneck. The overhead of multiple subscriptions, the risk of data silos, and the potential impact on site performance are factors that every merchant must eventually address. Moving toward an integrated platform allows for a more streamlined operations and a more consistent experience for the end user.

By comparing plan fit against retention goals, storefront owners can find a balance that provides all the necessary features—loyalty, reviews, referrals, and wishlists—without the burden of a cluttered app stack. This unified approach not only saves time but also provides a more powerful engine for sustainable growth.

Before making a final decision on a specialized app, it is worth checking merchant feedback and app-store performance signals to see how an integrated suite might better serve the brand's long-term vision.

To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

Is it better to use points or store credit for customer retention?

There is no single answer, as it depends on the business model. Points are better for gamification and building long-term habits, as they feel like a "bonus" for engagement. Store credit is often more effective for transactional retention, particularly when managing returns, as it carries a perceived value closer to actual cash. Many successful brands use a combination of both: points for rewards and store credit for logistical issues.

How do loyalty apps impact Shopify store speed?

Every app that adds a widget or script to the frontend will have some impact on load times. Specialized apps that are poorly optimized can slow down the customer experience. This is one of the primary arguments for using an all-in-one platform; because multiple features share a single script and database, the impact on page speed is generally much lower than if the merchant were running four or five separate apps.

Can I use BON Loyalty and CreditsYard at the same time?

Technically, yes, you can install both apps. However, this is generally not recommended unless there is a very specific reason to do so. Running both can lead to customer confusion, as they will have two different types of "balances" to manage. It also increases the risk of app conflicts and doubles the administrative work for the merchant. It is usually more effective to choose one primary system or use a platform that includes both functionalities.

How does an all-in-one platform compare to specialized apps?

Specialized apps often go deeper into a single niche feature set, which can be beneficial for stores with very unique or complex requirements in one specific area. However, an all-in-one platform focuses on the "connective tissue" between features. By integrating loyalty, reviews, and wishlists, these platforms allow for automated workflows that specialized apps cannot replicate. For 90% of Shopify merchants, the benefits of integration—such as lower costs, better data visibility, and a cleaner user experience—outweigh the niche depth of a single-purpose tool.

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