BLOY Loyalty Points & Rewards vs. Growave: Loyalty & Wishlist: An In-Depth Comparison

Introduction

Selecting the right Shopify applications to enhance customer engagement and drive repeat purchases can be a complex endeavor for any merchant. With an abundance of tools promising to boost loyalty, differentiate between single-function solutions and integrated platforms becomes crucial for sustainable growth. The choice impacts not only immediate operational efficiency but also the long-term scalability of customer retention strategies.

Short answer: BLOY Loyalty Points & Rewards excels as a dedicated loyalty program for merchants prioritizing a streamlined, focused approach to points, referrals, and VIP tiers. Growave: Loyalty & Wishlist, conversely, provides a comprehensive, integrated suite encompassing loyalty, reviews, referrals, and wishlists, ideal for merchants seeking to reduce app sprawl and manage multiple retention levers from a single dashboard. Both offer robust capabilities, but their fundamental architectural differences lead to distinct ideal use cases, particularly when considering total operational overhead and strategic scope.

This article aims to provide an objective, feature-by-feature comparison of BLOY Loyalty Points & Rewards and Growave: Loyalty & Wishlist. The goal is to equip merchants with the insights needed to make an informed decision, understanding each app’s strengths, potential limitations, and how it aligns with varying business needs and growth trajectories.

BLOY Loyalty Points & Rewards vs. Growave: Loyalty & Wishlist: At a Glance

Deep Dive Comparison

Core Features and Workflows

Understanding the fundamental feature set of each application is the first step in determining suitability. Both BLOY Loyalty Points & Rewards and Growave offer robust loyalty functionalities, but their scope beyond this core area diverges significantly.

BLOY Loyalty Points & Rewards: Focused Loyalty Engine

BLOY Loyalty Points & Rewards positions itself as a powerful solution dedicated to customer loyalty and repeat purchases. Its core offerings are designed to create a comprehensive loyalty program.

• Points Program: Merchants can implement a system where customers earn and redeem points for various attractive rewards, such as discounts, specific gifts, or free shipping. This directly incentivizes repeat purchases and engagement.
• Referral Program: The app includes a referral system, allowing merchants to reward existing customers for successfully referring new friends, thereby driving new sales and expanding the customer base organically.
• VIP Tiers: BLOY enables the creation of tiered loyalty programs, where customers unlock exclusive perks and benefits as they reach higher spending thresholds or engagement levels. This encourages greater customer lifetime value by rewarding loyalty with escalating privileges.
• Engagement Touchpoints: Rewards can be presented via popups, widgets, and a dedicated, branded loyalty page. This ensures customers are aware of their loyalty status and available rewards at various points in their shopping journey.
• Automated Communication: Automated loyalty emails are a key component, designed to keep customers engaged by notifying them of their points balance, new rewards, or VIP tier upgrades, fostering ongoing interaction.
• Integration with Core Shopify Elements: The app includes a checkout extension and works with Shopify POS and customer accounts, aiming for a seamless loyalty experience across different sales channels.

BLOY's strength lies in its concentrated approach. It aims to do one thing—loyalty—exceptionally well, providing a depth of features within that specific domain without the added complexity of other functionalities. This can be advantageous for merchants whose primary, or sole, focus for a new app is to establish a strong loyalty and rewards program.

Growave: An Integrated Retention Platform

Growave: Loyalty & Wishlist, on the other hand, presents itself as a flexible retention platform, designed to convert, retain, and grow customers using a unified suite of tools. While it includes all the core loyalty features BLOY offers, its proposition extends much further.

• Loyalty and Rewards: Similar to BLOY, Growave provides comprehensive loyalty points programs, VIP tiers, and referral marketing. It offers advanced rewards, points expiration, and gift card functionalities, aiming to drive repeat purchases through structured incentives. These loyalty programs that keep customers coming back are central to its offering.
• Reviews & User-Generated Content (UGC): A significant differentiator, Growave integrates powerful tools for collecting and showcasing authentic customer reviews and photos/videos. This includes review request email series, Google Shopping Reviews integration, and Instagram UGC features, which are crucial for building social proof and reducing uncertainty for new buyers.
• Wishlist: Growave includes a wishlist feature, allowing customers to save products for later. This is a subtle yet effective retention tool, as it can prompt future purchases, especially when paired with back-in-stock wishlist emails.
• Referral Program: Growave's referral program includes fraud protection and is designed to incentivize customers to spread the word about a brand.
• Nudges and On-site Reminders: The platform offers on-site reminders to prompt customer actions, enhancing engagement beyond standard loyalty notifications.
• Customization and Scalability: Growave is built for Shopify Plus, supporting powerful checkout and account extensions, headless commerce (API & SDK), and B2B selling capabilities. It offers full flexibility to customize app branding and tailor experiences, alongside reward mechanics that support customer lifetime value.

The primary distinction in core features is Growave's "all-in-one" nature. It bundles loyalty with other essential retention and conversion tools like reviews and wishlists. This integrated approach allows for a more holistic view of the customer journey and can help teams manage retention from a single platform, impacting various aspects of the customer experience, from trust-building to repeat purchases.

Customization and Control

The ability to tailor an app's appearance and functionality to match a brand's specific aesthetic and operational needs is paramount for a seamless customer experience. Both applications offer customization, but at different scales reflecting their respective scopes.

BLOY Loyalty Points & Rewards: Loyalty-Specific Branding

BLOY focuses on providing customization within its loyalty framework. The app enables merchants to present loyalty rewards and information via a branded loyalty page, ensuring that the loyalty program feels like an integrated part of the store rather than a third-party add-on. Its description highlights "embedded content" and "loyalty app blocks at every customer touchpoint," suggesting flexibility in how and where loyalty program elements appear on the storefront. This level of control is valuable for maintaining brand consistency specifically around loyalty initiatives. Merchants can likely adjust colors, fonts, and imagery to align with their brand guidelines, offering a cohesive visual experience for customers interacting with the loyalty program.

Growave: Broad Platform Customization

Growave offers extensive customization options that span its entire suite of features, including loyalty, reviews, and wishlists. Its description explicitly states "full flexibility to customize app branding or tailor experiences for headless" implementations, indicating a high degree of control over the user interface and overall customer journey. For businesses operating on Shopify Plus or those with custom storefronts, this flexibility, including features like "loyalty page custom design" and "custom reward actions" in higher-tier plans, is critical.

Growave's integrated nature means that branding and experience consistency can be maintained across multiple customer touchpoints – from a customer's loyalty profile to their interactions with product reviews and wishlists. This unified customization ensures that the entire customer retention strategy feels cohesive, reducing jarring transitions that can occur when mixing and matching multiple apps, each with its own UI and branding limitations. Merchants can ensure that the collection and showcasing authentic customer reviews align perfectly with their brand, just as their loyalty programs do.

Pricing Structure and Value for Money

Pricing is often a decisive factor for merchants, requiring a careful balance between features, budget, and anticipated return on investment.

BLOY Loyalty Points & Rewards: Unspecified Pricing

The provided data for BLOY Loyalty Points & Rewards does not specify its pricing plans or associated costs. This lack of transparency in the initial data makes a direct pricing comparison challenging. Merchants interested in BLOY would need to consult its Shopify App Store listing or developer website for current pricing details, including any free trials, tiers, or usage-based fees. Without this information, it is difficult to evaluate the app’s value for money relative to its feature set. This means merchants would need to conduct additional research before making a financial commitment, potentially impacting their process for evaluating feature coverage across plans.

Growave: Tiered Pricing for Scalability

Growave: Loyalty & Wishlist offers a clearly defined, tiered pricing structure designed to accommodate businesses at various stages of growth, from startups to large enterprises. The plans are primarily differentiated by order volume, feature access, and support levels, providing merchants with a clear view of total retention-stack costs.

• FREE Plan: This entry-level plan is available for stores with up to 100 orders per month (and 500 total orders). It includes core Loyalty points program, Wishlist, Product Reviews, and data import/export capabilities. While it carries Growave branding, it serves as an excellent starting point for new or smaller businesses to experiment with an integrated retention platform. Support is provided via email with a 48-hour response time.
• ENTRY Plan ($49 / month): Targeting slightly larger stores, this plan introduces advanced rewards, a referral program with fraud protection, on-site nudges, and a review request email series. It also adds Shopify POS and Shopify Flow compatibility, plus one integration (e.g., Klaviyo), and customizable emails. Support improves to 24/7 email. This plan represents a significant step up for merchants ready to invest in multiple retention channels.
• GROWTH Plan ($199 / month): Designed for growing businesses, this tier includes all ENTRY plan features and adds VIP Tiers, a dedicated loyalty page, Shopify POS Loyalty QR, points expiration, gift cards, account extensions, and advanced review attributes like Google Shopping Reviews and Instagram UGC. Back-in-stock wishlist emails are also included. Support expands to 24/7 email/chat, with 5-star onboarding. This plan is crucial for merchants focused on deepening customer engagement and leveraging social proof comprehensively.
• PLUS Plan ($499 / month): The top-tier plan is built for enterprise-level merchants and Shopify Plus stores. It encompasses all GROWTH features and introduces checkout extensions, headless commerce support (API & SDK), custom loyalty page design, custom reward actions, B2B functionality, and unlimited integrations. This plan provides a dedicated customer success manager and launch plan, along with 24/7 email, live chat, and phone support. This is where the platform truly shines for businesses needing an approach that fits high-growth operational complexity and a pricing structure that scales as order volume grows.

Growave's transparent pricing allows merchants to choose a plan built for long-term value, aligning their investment with their current needs and future growth projections. The value proposition is centered on consolidating multiple apps, thereby potentially reducing the overall overhead and management complexity associated with a fragmented app stack, and helping in selecting plans that reduce stacked tooling costs.

Integrations and “Works With” Fit

The ability of an app to seamlessly integrate with a merchant's existing tech stack is vital for efficient operations and a unified customer experience. Both apps show strong integration capabilities, though with different scopes.

BLOY Loyalty Points & Rewards: Focused Integrations for Loyalty

BLOY Loyalty Points & Rewards integrates with several key platforms essential for a loyalty program's success. Its listed integrations include:

• Core Shopify Features: Checkout, Shopify POS, Customer accounts, Shopify Flow. These ensure that the loyalty program is deeply embedded within the fundamental Shopify ecosystem, from earning points at checkout to managing rewards in customer profiles.
• Review & Marketing Tools: Judge.me, Klaviyo, Omnisend, Mailchimp. Integration with Judge.me suggests compatibility for leveraging review data, while connections to Klaviyo, Omnisend, and Mailchimp are crucial for automating loyalty-related emails and marketing campaigns.
• Customer Service: Gorgias. This integration allows customer support teams to view and manage loyalty data directly within their helpdesk, improving efficiency and personalization for customer inquiries.
• Other: Thank-you page. This indicates flexibility in displaying loyalty information post-purchase.

BLOY's integrations are well-suited for its primary function: loyalty. They cover the essential bases for communicating loyalty programs, integrating with review platforms (though BLOY doesn't collect reviews itself), and connecting with core Shopify functionalities. This focused set of integrations allows merchants to streamline their loyalty operations effectively.

Growave: Broad and Deep Integrations for an All-in-One Platform

Growave: Loyalty & Wishlist boasts a significantly broader and deeper integration ecosystem, reflecting its all-in-one platform philosophy. Its integrations span multiple categories, offering enhanced flexibility, especially for brands seeking an approach that fits high-growth operational complexity.

• Core Shopify Features: Checkout, Shopify POS, Customer accounts, Shopify Flow, mirroring BLOY's foundational integrations.
• Page Builders: Pagefly, LayoutHub, GemPages, Shopney. This ensures that Growave's widgets and content blocks (for reviews, loyalty, wishlists) can be seamlessly embedded and styled within popular drag-and-drop page builders, maintaining design consistency.
• Marketing & Email Automation: Klaviyo, Omnisend, Postscript, PushOwl, Mailchimp. Growave provides robust connections to leading email, SMS, and push notification platforms, allowing for highly personalized and automated retention programs that reduce reliance on discounts, such as loyalty-triggered campaigns, review request sequences, and back-in-stock alerts.
• Subscription & Helpdesk: Recharge, Gorgias, Attentive. Integration with Recharge is crucial for subscription businesses to tie loyalty into recurring purchases. Gorgias and Attentive integrations facilitate enhanced customer service, enabling agents to view loyalty, review, and wishlist data within their support dashboards.
• Social & Selling: TikTok Shop. This integration highlights Growave's adaptability to modern commerce channels, enabling merchants to leverage social commerce.

Growave's extensive integration list underscores its capability to become a central hub for retention efforts, verifying compatibility details in the official app listing. For stores with complex tech stacks or those looking to expand into new channels, Growave's "unlimited integrations" in the Plus plan offers significant advantages, allowing data flow and coordinated efforts across diverse platforms, supporting advanced storefront and checkout requirements.

Analytics and Reporting

Understanding the performance of loyalty and retention initiatives is crucial for optimizing strategies and demonstrating ROI.

BLOY Loyalty Points & Rewards: Not Explicitly Detailed

The provided description for BLOY Loyalty Points & Rewards does not explicitly detail specific analytics or reporting features. While any effective loyalty program would typically include some form of dashboard to track points issued, redeemed, customer segments, and referral performance, these functionalities are not specified in the provided data. Merchants would need to investigate further to understand the depth and breadth of BLOY's analytical capabilities, such as whether it offers insights into customer lifetime value, repeat purchase rates, or the monetary impact of the loyalty program.

Growave: Implied Through Scope and Features

Growave: Loyalty & Wishlist's description also does not explicitly list "Analytics" as a separate core feature. However, given its comprehensive nature encompassing loyalty, reviews, referrals, and wishlists, and its focus on "actual growth," it is reasonable to infer that it provides some level of reporting. For instance, the ability to manage referral programs with fraud protection, track VIP tiers, and handle points expiration implies internal mechanisms for monitoring these programs' effectiveness. Similarly, managing review request email series and Google Shopping Reviews suggests tracking of review collection rates and impact. The platform's overall design, aimed at helping brands build customer loyalty and increase repeat purchases, strongly suggests that it would offer dashboards or reports to help merchants measure these outcomes. Merchants would benefit from a guided evaluation of an integrated retention stack to understand the reporting capabilities fully.

Without explicit details in both app descriptions, it is challenging to conduct a direct comparison of their analytics and reporting capabilities. Merchants should consider booking a demo or reviewing detailed documentation for both apps to assess how they provide actionable insights into retention performance.

Customer Support Expectations and Reliability Cues

The quality of customer support and the perceived reliability of an app are critical considerations, especially for tools deeply integrated into a store's operations.

BLOY Loyalty Points & Rewards: High User Satisfaction

BLOY Loyalty Points & Rewards boasts an impressive 5.0 rating from 282 reviews. This perfect rating from a significant number of users is a strong indicator of high customer satisfaction, suggesting that users find the app effective and its support responsive. While the description does not explicitly detail support channels (e.g., email, chat, phone), the consistently positive feedback implies that any support interactions are generally well-received and issues are resolved efficiently. A high rating often reflects not just the app's functionality but also the quality of the developer's assistance, making it a credible choice for loyalty programs that keep customers coming back.

Growave: Structured, Multi-Channel Support

Growave: Loyalty & Wishlist also maintains a high rating of 4.8 from a substantial 1,197 reviews. This large volume of reviews provides a robust dataset, confirming its reliability and effectiveness for a broad user base. Growave explicitly details its support structure, offering clear expectations for merchants:

• FREE Plan: 48-hour email support.
• ENTRY Plan: 24/7 email support.
• GROWTH Plan: 24/7 email/chat support, alongside 5-star onboarding.
• PLUS Plan: 24/7 email, live chat, and phone support, complemented by a dedicated Customer Success Manager (CSM) and Account Manager (AM), plus a dedicated launch plan.

Growave's tiered support model indicates a commitment to providing appropriate assistance as a merchant's business scales and their needs become more complex. The availability of phone support and dedicated managers in higher plans is particularly valuable for larger businesses or Shopify Plus merchants who require white-glove service and strategic guidance to effectively manage their retention programs. This structured support, combined with world-class documentation, aims to ensure that customers have reliable access to help and expertise, assessing app-store ratings as a trust signal for their long-term retention goals.

Performance, Compatibility, and Operational Overhead

The impact of an app on store performance, its compatibility with different Shopify plans, and the overall operational overhead it introduces are crucial factors for long-term sustainability.

BLOY Loyalty Points & Rewards: Streamlined for Loyalty

As a single-function app, BLOY Loyalty Points & Rewards generally implies a more streamlined operational footprint, specifically focused on loyalty program management. Its integration with Shopify POS, customer accounts, and a checkout extension indicates robust compatibility within the Shopify ecosystem, including readiness for Shopify Plus environments due to these advanced integrations. The focus on a singular feature set means that merchants are less likely to encounter performance bottlenecks or conflicts stemming from multiple, disparate functionalities within the app itself.

However, the operational overhead for a merchant using BLOY might increase if they also need other retention tools. For instance, if a merchant needs a robust review system and a wishlist feature in addition to loyalty, they would need to install and manage separate apps for each of these functions. This can lead to tool sprawl, data silos between different apps (e.g., loyalty data separate from review data), and potentially more administrative work to ensure all apps are configured correctly and working in harmony. While BLOY excels at its specific task, the aggregated overhead of multiple specialized apps could become a consideration for scaling businesses.

Growave: Consolidated for Reduced Stack Complexity

Growave: Loyalty & Wishlist, as an all-in-one platform, takes a different approach to performance and operational overhead. By consolidating Loyalty & Rewards, Reviews & UGC, and Wishlist into a single solution, it aims to reduce the "app fatigue" associated with managing a multitude of individual apps.

• Built for Shopify Plus: Growave explicitly states it is "Built for Shopify Plus" with "powerful checkout and account extensions" and support for "headless: API & SDK." This indicates high-level performance optimization and compatibility for larger, high-volume stores with complex requirements, ensuring it can handle significant traffic without compromising store speed.
• Reduced App Sprawl: The primary operational benefit of Growave is the reduction of app stack complexity. Instead of managing separate contracts, billing cycles, support interactions, and integration points for loyalty, reviews, and wishlists, merchants can handle all these from one dashboard. This translates to less administrative burden, fewer potential conflicts between different apps, and a more consistent customer experience.
• Data Consistency: With an integrated platform, customer data (e.g., purchase history influencing loyalty tiers, reviews left by loyal customers, products added to wishlists) can be more easily interconnected. This allows for more sophisticated segmentation, personalization, and a unified view of customer engagement, informing more effective retention strategies.
• Performance Benefits: While a single, feature-rich app might seem heavier than a minimalist one, a well-engineered integrated solution like Growave can often be more performant than multiple, less optimized individual apps. The developer manages the internal integrations and optimizations, often leading to a more cohesive and efficient codebase impacting storefront load times. Growave's focus on capabilities designed for Shopify Plus scaling needs also contributes to its performance claims.

For merchants looking to streamline their operations, maintain data consistency, and minimize the number of apps they manage, Growave presents a compelling solution. It offers an approach that fits high-growth operational complexity, even providing retention tooling suited for Plus governance needs.

The Alternative: Solving App Fatigue with an All-in-One Platform

For many Shopify merchants, the journey to enhanced customer retention often involves navigating a complex ecosystem of specialized applications. Each promising a solution to a specific challenge, these apps, when combined, can inadvertently create a new problem: app fatigue. This manifests as tool sprawl, where a merchant's Shopify backend becomes cluttered with numerous applications, each requiring separate management, configuration, and billing. This often leads to fragmented customer data across different systems, making it difficult to gain a holistic view of customer behavior or create truly personalized experiences. The result can be an inconsistent customer experience, integration overhead, and stacked costs that can quickly add up, hindering long-term growth and leading to inefficiencies in planning retention spend without app sprawl surprises.

Growave addresses this challenge head-on with its "More Growth, Less Stack" philosophy. Instead of providing individual, siloed tools, Growave offers an integrated, all-in-one platform designed to manage multiple critical aspects of customer retention from a single dashboard. This approach consolidates key functionalities – Loyalty and Rewards, Referrals, Reviews & UGC, and Wishlist – into a cohesive suite, allowing merchants to streamline their operations and foster stronger customer relationships. If consolidating tools is a priority, start by planning retention spend without app sprawl surprises.

By integrating these features, Growave enables merchants to leverage interconnected data points. For instance, customer actions within loyalty programs that keep customers coming back can be directly tied to their contributions to collecting and showcasing authentic customer reviews. This synergy allows for more targeted marketing efforts, personalized incentives, and a more consistent brand experience across all touchpoints. Merchants can observe how customers engage across different modules, from earning points to leaving glowing product feedback, providing a clearer, more actionable understanding of customer lifetime value.

The unified platform not only simplifies management but also ensures that all customer-facing elements – from loyalty widgets to review displays – maintain a consistent look and feel, aligning with the brand's identity. This reduces the risk of disjointed user experiences that can arise when different apps have their own design limitations. For example, merchants can ensure that the design of their reward mechanics that support customer lifetime value is perfectly mirrored in the display of social proof that supports conversion and AOV.

Furthermore, for businesses with growing needs, particularly those on Shopify Plus, an integrated platform like Growave offers significant advantages. It provides capabilities designed for Shopify Plus scaling needs, including advanced features like headless commerce support, checkout extensions, and dedicated customer success resources. This ensures the platform can scale alongside the business, supporting high-volume operations and complex custom requirements without introducing new app conflicts or integration headaches. The emphasis on enterprise-level features without complexity means that teams can focus on driving customer engagement and repeat purchases effectively, even with an an approach that fits high-growth operational complexity. This leads to a more efficient and cost-effective approach to building customer loyalty and increasing customer lifetime value. Merchants can understand the full scope by reviewing the Shopify App Store listing merchants install from.

Conclusion

For merchants choosing between BLOY Loyalty Points & Rewards and Growave: Loyalty & Wishlist, the decision comes down to strategic focus and the desired scope of retention tools. BLOY Loyalty Points & Rewards stands out as an excellent choice for businesses primarily seeking a dedicated, highly-rated loyalty, referral, and VIP program without the need for additional integrated features. Its 5.0 rating from 282 reviews underscores its effectiveness and reliability for merchants who prioritize a streamlined, focused approach to loyalty within its specified domain.

Conversely, Growave: Loyalty & Wishlist offers a compelling solution for merchants looking to consolidate multiple customer retention functions—loyalty, reviews, referrals, and wishlists—into a single, cohesive platform. With a 4.8 rating from 1,197 reviews, it demonstrates a strong track record across a broader set of functionalities. Its integrated nature and robust features, especially for Shopify Plus stores, make it ideal for businesses aiming to reduce app sprawl, improve data consistency, and manage their entire retention strategy from one centralized system. Growave provides a comprehensive toolkit for boosting customer lifetime value, from evaluating feature coverage across plans to seeing how its modules drive repeat purchases. For businesses where a single, powerful loyalty tool is sufficient, BLOY may be a fit. However, for those striving to build a more integrated and scalable retention ecosystem to address broader customer engagement and conversion needs, Growave presents a higher-value, all-in-one alternative. To reduce app fatigue and run retention from one place, start by reviewing the Shopify App Store listing merchants install from.

FAQ

What are the main differences between a single-function loyalty app and an all-in-one retention platform?

A single-function loyalty app, like BLOY Loyalty Points & Rewards, focuses exclusively on features such as points, referrals, and VIP tiers. It aims to provide deep functionality within this specific area. An all-in-one retention platform, like Growave, combines loyalty features with other critical tools such as customer reviews, user-generated content (UGC), and wishlists into a single application. The main difference lies in scope: focused depth versus broad integration.

Which app is better for a new Shopify store with a limited budget?

For a new Shopify store with a limited budget, the availability of a free plan is often a crucial factor. Growave offers a FREE plan that includes loyalty points, wishlists, and product reviews for stores with up to 100 orders/month. This allows new merchants to begin implementing multiple retention strategies without immediate cost. The pricing for BLOY Loyalty Points & Rewards is not specified in the provided data, so it is important to check its current offerings to compare initial investment requirements.

How does an all-in-one platform compare to specialized apps in terms of operational overhead?

An all-in-one platform generally reduces operational overhead by consolidating multiple functionalities into a single interface. This means fewer apps to install, update, manage, and pay for individually. It also minimizes potential conflicts between different apps, simplifies customer data management, and often provides a more consistent user experience across various retention touchpoints. Specialized apps, while potentially offering deeper features in their niche, can collectively increase operational complexity if a merchant needs to combine several of them to cover their full retention strategy, potentially leading to increased integration overhead and fragmented data.

Can both apps integrate with Shopify Plus?

Yes, both apps are described as working with Shopify Plus-level features. BLOY Loyalty Points & Rewards mentions compatibility with Shopify POS, customer accounts, Shopify Flow, and a checkout extension, which are common requirements for Plus merchants. Growave explicitly states it is "Built for Shopify Plus" and includes advanced capabilities like powerful checkout and account extensions, headless support (API & SDK), and dedicated customer success resources, indicating a strong focus on enterprise-level needs and more comprehensive retention tooling suited for Plus governance needs.