Writing Quality Content with 7 Effective SEO Tips

The importance of a blog for the online store cannot be overlooked. With the development of E-commerce, more entrepreneurs have come to understand that blogging is an important part of any marketing strategy. In today’s digital world, your online store needs a blog but having a blog is one thing and writing relevant high-quality topics with good SEO potential is another.

What does high-quality content mean?

How to produce quality content?

How do I write SEO topics?

Let’s answer these questions.

What does high-quality content mean?

So, if you want to increase traffic, start by writing high-quality content. What is high-quality content? That’s a good question. It’s easy to say that you need to create great content but creating content isn’t easy and it takes time.

Before answering this question, let’s see how Google evaluates your content’s quality because Google decides which websites have good content and which don’t. The definition of high-quality content changes depending on the type of site. However, according to Google’s Webmaster Guidelines, there are basic principles you should keep in mind when writing high-quality content.

• Write content for people, not search engines
• Do not deceive your users
• Stay away from tricks to improve search engine rankings
• Your content must be unique, valuable, and engaging

Google’s search advocate John Mueller says that if you want to write great articles with good SEO potential you need to pay attention to more than just text.

"So it’s not the case that we would look at just purely the text of the article and ignore everything else around it and say, oh this is high-quality text. We really want to look at the website overall."

Given Google’s definition of quality content, it’s evident that text is just a small part of what makes content great. It’s more about design, page speed, images, and other factors that affect user experience. So if you want to improve your position on SERPs you need to pay attention to user experience (UX).  88 % of customers won’t return to a site with bad UX. (Toptal) This stat proves just how valuable the user experience is to your online business.

So what is high-quality content?

High-quality content – is the content that adds value to your audience. It is relevant to your niche; it is aimed at a certain audience, and it answers the searcher’s query. Great content provides solutions to problems and it’s the path to gaining more traffic. It's the kind of content that you want to share with other people or save for later. That’s quality content.

Now that you know what high-quality content is all about, and  how Google defines it, there’s another question you want to answer:

How to produce quality content?

1. You need to make your content readable and relevant

If you want users to get to know you, it’s important that the content you provide is easy to read and relevant. It doesn’t matter how long your content is, you need to make it readable. The readability of your content is important for SEO because Google loves readable content. When the information on your website is easily digestible, people will learn more about your products and services. Through readability, you can improve user experience, attract attention, and establish authority.

How can you make your text readable?

• Keep it simple. Use simple language that’s easy to understand.
• Divide the text into parts to make it scannable
• Use subheadings, images, quotes, and videos to break up your information
• Add statistics and visuals to support your statements
• Avoid too much animation because it can slow down the loading of a particular webpage
• Use readability tools. Web analytics doesn’t show the problems with the content but readability tools do. You can try Hemingway App or Readable. Use AI tools to make your content engaging and free of errors.

2. Craft original and valuable content      

If your target audience has a question and you’ve got an answer that’s what makes content relevant. It should be something that people want. You need to understand your customers’ search intent when they enter keywords in the search box. This will help you understand better what to write about and it can influence their purchasing decision.

Take Honeycomb Insurance for example. They provide detailed answers about insurance products or offer helpful advice regarding how to choose between different plans compared to competitors who simply provide generic information about their services without further value added insight.

Quality content on a website or blog requires original and valuable content because Google doesn’t like duplicate content and neither do your customers. Even though, everything that needs to be said has already been said we still can recycle information and add new flavor to it.

"Innovation is taking two things that exist and putting them together in a new way."

Tom Freston,(Co-founder of MTV)

So what does original content means? It refers to any kind of material (text, video, audio, images, etc.) that is unique. It’s the content created by you in your own authentic style which makes it different from all of the other content on the web. You can add some humor to your writing to make it more interesting. Provide new examples. It’s really important to concentrate on writing unique content on your website or blog because it will keep your customers coming back and you will rank higher in search results.

3. It has to be educational and helpful

If you want your content to be considered educational, it must bring pure value to the reader through which he or she can learn new things. It must create those magical “Aha!” moments when your users realize the value of your product. Moreover, you don’t want to annoy your customers with too much marketing. With blogging and relevant content, you give them information that can teach and help them.

Writing high-quality content is still an effective tactic for driving traffic to your website. It helps your online business stand out from your competitors in the SERPs. 91 % of businesses use content marketing worldwide. These days the market is extremely competitive. There are millions of blogs and websites out there and you don’t want to post mediocre articles.  Producing content that is worth reading and easy to understand should be one of your top priorities. It positions you as an expert in your field. By creating great content you can attract links and shares and they can help you make your online store more visible on Google. Your “soon-to-be” customers need value and with valuable content, you can position yourself as an authority in your industry. People will rely on you when searching for answers to their questions and you will gain their trust. They will keep coming back to your website even when they are not planning to purchase your products and services.

At Studycrumb you can find lots of practical advice and free tools to help you with content writing

Now that you know why creating high-quality is so important, it’s time to move on to our next question.

How to write SEO topics?

1. Know your visitor’s search intent

More web traffic, fewer bounce rates, and more conversions are all benefits of knowing how to produce quality content but no matter what type of content you write, you need to make sure that your customers need this information. The easiest way to understand how your potential customers will be finding it is just by doing a Google search. When you type words into the search box, the search engine will give you hints on what topics your readers like to read about. You also need to pay attention to the “Related searches" section at the bottom of the page.

You should make your readers’ interests your top priority because they evaluate the quality of your content. Answer their questions as best as you can and share helpful tips in your article.

2. Create an effective clickable title

After you have picked your topic, it is time to create a title. How important are titles for search rankings? They are extremely important as they are the first things people see when your website appears in search results. 36% of SEO professionals believe that the headline is the most important SEO element.

Titles are so powerful that they decide whether or not your target audience will read your post. They tell your users what your content is all about. If it sounds catchy, unique, and informative, they will most likely click on your link and read your material. If you leave a positive first impression you can turn them into your followers. Then you can convert them into your customers. A good title has a big impact on your content’s searchability, readability, and shareability.

When writing quality articles, you should think about keyword searches. The keywords you use in the title, affect where your article appears in SERPs. The easier for them to find your material, the more you can drive traffic to your website. Don’t make your title too long. The end of it might end up being cut off in the search results. That’s why it makes sense to put your keywords closer to the begging of your title.

3. Optimize your meta description

Meta description provides a brief summary of your content and it shouldn’t be long. You should write a meta description of 155-160 characters to clarify your most important message because Google will display your meta description below the title and URL of your page. See the example below.

The main purpose of meta description is to provide your visitors with more information than the page title does. Meta description should entice people to earn more by clicking on your site in the search results. It must have the right keywords in it to help with SEO but using too many of them isn’t the best idea.

4. Write a good introduction

A good introduction tells the people what’s to come. It mentions the main points, and arguments of your article briefly, and it draws the users’ attention to the topic. Make sure you write the description of your article in the best way possible. You need to write the questions you are going to cover in your blog post. There are three basic questions you need to cover. They are:

• Why is your topic important?
• What are the research questions?
• How are you going to answer these questions?

A good introduction explains why answering the study question will lead to important findings. The introduction could be the cause and the body can be the effect.

5. Make your content readable

If you want to communicate your most important message and make sure that your visitors read your entire article, present your information in a way that can be understood. How to do it? Organize your writing. The body of your article develops and supports the topic. It is where the majority of your content is located. Body paragraphs help both readers and writers. When it comes to writing body paragraphs, they allow you to better express and analyze your thoughts. They provide evidence that supports the point you’re trying to make. Meanwhile, body paragraphs guide your readers from your introduction to your conclusion. They make your content and research easy to understand. Use keywords and key phrases in titles and subheadings when necessary. You don’t want to overuse them. Structure your blog post with subheadings. It will make your articles easier to read.

When writing an article, you should emphasize key phrases in your text or distinguish words to make your content scannable. Bold and italics can help you with that. Try to avoid italicizing the whole sentence. Too much italics will make your blog post look disarranged. They are best suited for quotes. Bolding entire sentences won’t do you any good. Use exceptions only for short sentences. If you want to draw the reader’s attention to something really important, make a particular word in sentences bold. You might want to use quotes and statistics to support your claims. Make sure that the statistics you are using are fresh. Add internal linking when possible. What is meant by internal linking? Internal linking is the practice where you can use your existing material by linking it to a new blog post. It’s important for SEO.

Create In-Depth content. Google is looking for content that is valuable to your target audience. According to Yoast, your content should be at least 1000 words but If you want to stand out from your competitors and cover all aspects of your topic, then you should aim to hit at least 2000 words.

Google loves long-form blog posts and with longer content you can:

• cover all aspects of your topic
• make your readers stay on your page for longer
• use more short-tail and long-tail keywords
• make more space for subheadings, photos, videos, quotes and etc.

Word count alone isn’t enough to improve your ranking in search engines, the quality of your content has proven time and again that it is an important tactic for driving traffic to your website. Use plain English and try to fight the urge to use difficult words. Your main objective is to be understood. And one more piece of advice: Make writing fun!

If you prefer to outsource writing elswhere, you can try resources like StudyBounty which has a hand-picked experts and seasoned writers, that can help you with setting up your blog section.

Make your content visually appealing. Visuals are everything. Use images, and screenshots in the body of your article. They will give your reader a “visual break”. Online articles with relevant images get 94 % more views. Use images legally. You don’t want to violate copyright laws.  

Images give depth to your content. You can use them to provide more details and statistics. They are memorable and with meaningful images, you can understand the material better.

6. Keep your promise

At the beginning of your article, you stated that you would solve a problem or answer your reader’s query so it’s crucial to do what you said you would do. Writing high-quality blog posts is not always about getting traffic to your website and increasing sales, it’s about creating valuable content that helps people solve their problems. When you provide meaningful information, people are more likely to come back for more.

7. Create a summary

After writing a lengthy post, it’s time to write a summary. A summary restates your main point, goal, and supporting details. Keep it brief because a summary is a short summation of your original piece that highlights its main points.  The main objective of the summary is to give your reader an idea of what your topic is about.

Conclusion

Driving traffic to your website via quality content is one of the most important marketing strategies. Even though it may sound easy, it is not an easy path that leads to well-ranked SEO content and increased website traffic. Content quality is more than just a good read, it’s more about user experience. So if you want to stand out in a sea of content, you must focus on your quality. Writing high-quality SEO articles is the best way to attract the most relevant audience and knowing how to do it will always be useful.