Aug 29, 2022
ineCommerce Marketing Tips
Best ecommerce blogs in 2022
Blogs are a great place to learn everything about the enthralling constantly changing world of eCommerce. This list of E-commerce blogs will help you set up your own online store, grow your business, and increase the visibility of your online content.
“Words do two major things: They provide food for the mind and create light for understanding and awareness.”
Do you agree with Jim Rohn?
Words have a lot of power. They can encourage you to take action, escape your comfort zone, and gain useful knowledge. Words matter and a blog is a place that focuses on written content where words are gathered together to help people learn something new, and discover news and trends in any industry including ecommerce. Blogs have a huge influence on people who read them. They are crucial for any marketing strategy for many reasons and there has never been a better time to incorporate them into your marketing plan given that there are 5 billion people using the Internet worldwide, which is 63 % of the global population. As e-commerce continues to evolve, it’s important to stay ahead of your completion, keep up with industry news and follow the latest eCommerce trends. The best way to do it is to read free, easily accessible blogs. They can provide you with some valuable practical tips for building and developing your online store, and planning an effective marketing strategy.
In this article, we’ll cover what blog posts are and we are going to feature the blogs of popular eCommerce websites.
- What Is an Ecommerce Blog? Why Is It Crucial For Your Business?
- The Best Ecommerce Blogs to Follow in 2022
What are eCommerce blogs? Why it is crucial for your business?
E-commerce blogs are educational, informative pieces that you can post on your website, online shop, or company’s blog. Good successful blogs are more than just randomly compiling a few words and posting them every other day. They answer readers’ and visitors’ specific questions and help them learn about the products you offer, make a more informed purchase decision, and discover the latest trends in e-commerce and digital marketing. They discuss their industry as a whole and help you market your products and services. Blog posts enable different types of materials such as images, infographics, videos, and audio.
A blog post’s goal is to engage your target audience. Through blogging, you can connect with your potential customers on a more personal level, increase trust and improve your website's search visibility, and expand your customer base. A strong online presence shows that your brand is to be trusted. By publishing quality and relevant content consistently you can establish yourself as an industry authority and attract more web traffic to your website or online store thus increasing your revenue. Blogging provides a strong foundation for your marketing. Plus, you can expand your customer base.
Adding a blog to your website helps you stand out online and rank higher on Google because we are living in the digital era where technologies are evolving faster than entrepreneurs can naturally adapt. Blogging also helps you humanize your brand. It shows that you are not just about selling but you are here to help, and share advice, especially for those just getting started.
However, running a blog isn’t easy. It takes a lot of work and creativity. A good blog is crucial for the success of your online business and writing valuable high-quality blog posts that meet your company’s objectives and customers’ needs is another topic. If you want to generate long-term results having a blog is a must. It is a cost-effective marketing strategy for growing your brand and it is free. As you can see, blogging is essential for your e-commerce business but it will take more than a few updates a month to increase the number of visitors to your website.
The Best Ecommerce Blogs to Follow in 2022
Here are some of the best eCommerce blogs you should read if you want to build a successful online store. Let’s go through them!
Shopify Blog is regarded by many as one of the top E-commerce blogs. It shouldn’t come as surprise as it is the largest Ecommerce website building platform. You should definitely read this blog especially if you have an online store on Shopify. You should observe closely what the guys on Shopify are doing. So, if you want to start and run your online store, make sure you are following this blog. It doesn’t matter what kind of products you are selling physical or digital, there you can find articles that suit your needs the most. Its blog covers a wide range of topics: eCommerce, eCommerce best practices, marketing tools, tips and etc. They offer insightful data on general consumer behavior, website optimization trends, and overall consumer behavior.
BigCommerce is another e-commerce website-building platform that can help you build, expand your business, and increase sales. Its blog provides plenty of insightful posts on selling products online, trying to explain what matters to consumers while making purchasing decisions. In their blog posts, they also talk about payments, shipping, product packaging, conversion optimization, and customer stories. The good guys on BigCommerce aim to meet various customer needs.
Although a significant portion of the blog concentrates on niches of E-commerce business such as B2B and enterprise ecommerce. Some of the categories you can search for are customer stories, eCommerce research, enterprise eCommerce, B2B eCommerce, etc.
Growave is a top-rated Shopify app that has several features under one dashboard at a really affordable price. So, if you need a multifunctional tool to grow your online business, Growave is a perfect choice. As the only app that has reviews, loyalty and rewards, wishlists, social login, Instagram, and UGC in a single app, Growave has a great blog to offer. The Growave blog is aimed not only at Shopify store owners but at online merchants who are just getting started. We explain basic topics very effectively. In our blog posts, we help solopreneurs create their own online business, increase their store’s engagement, conversion rates, and sales, and improve their marketing strategy.
We have almost everything related to e-commerce, and digital marketing and we follow the latest eCommerce trends. Also on the blog, you can read about company news and the products we offer. We provide all the information that is necessary to start your online business.
Privy is an amazing email marketing platform for the Shopify business. Its blog includes e-commerce marketing-related topics like email marketing, website conversion, and marketing advice for promoting your online store. The quality of the articles they produce will enable you to increase online sales and advance your eCommerce business. Their blog can definitely provide you with some great ideas for your next digital marketing campaign. Make sure that you visit their blog.
Ahrefs is one of the best SEO tools used for keyword research, backlink checking, and link building. Ahrefs blog gives practical pieces of advice to online business owners on how to get their websites noticed on search engines. They put a lot of thought into their posts and they include useful advice and guidance in each of their articles. Despite the fact that a sizable number of publications focus on SEO, they have informative articles that can help you learn more about the exciting world of e-commerce. It is a great e-commerce blog to follow.
If you want to keep your finger on the pulse and stay one step ahead of your competition it makes sense to subscribe to several e-commerce blogs at once. These blogs can also help you start your own blog, and get practical information on starting, marketing, and scaling your online business. By following these eCommerce blogs you can self-educate yourself and develop an entrepreneurial mindset.
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