How to Get Traffic to your Shopify Store

These statistics prove the company's massive popularity and reach in the e-commerce industry. And it’s not hard to see why. This e-commerce website builder has all the tools you need to launch, manage and expand your online store. With Shopify creating a website has never been easier. You can create a beautiful website without having to know HTML code. You don’t need the assistance of designers or developers. You can make your online store look great using one of its many themes. The Shopify Theme Store has over 100 free and premium themes. What’s more, your online store can grow with your company as there are many plans to choose from. The Shopify platform has a huge ecosystem of apps that can help you personalize and market your online store. You can find the best solution for your business needs. Shopify offers a simple all-in-one platform for online product sales. They combine web hosting, product pages, and a built-in shopping cart with user-friendly elements. The simplicity of the platform makes it so appealing to so many entrepreneurs. This has led to a massive increase in competition. For some, the increased competition has proved to be very challenging. Most Shopify businesses fail just like any other business. Even if your store offers the best products and services that come at reasonable prices, none of these things matter if no one visits your website. To be successful with your Shopify store, you need to know how to drive traffic to it. More traffic means more sales. And it doesn’t matter if you are an experienced Shopify merchant or just a beginner, knowing how to improve Shopify traffic will always be important. Driving traffic to your Shopify store means increased revenue, a customer base, and more eyeballs on your products. Increasing traffic to your store isn’t easy but it is totally doable. Here are some suggestions to help you get more traffic to your Shopify store:

1. Ecommerce Website Design is Important

If you are wondering why your Shopify store is not getting any traffic one of the reasons for that could be your website design. To handle competition in a digital world, you need a website that not only makes you stand out but also draws in and entices your target audience to buy from you. You should prioritize your website’s design as an online retailer. It’s the face of your company and it’s the first element of interaction with your potential customer. It is important to make a great first impression because you won’t get a second chance to do it. You should design your website in a way that makes it understandable and user-friendly to all. Your online store must be easy to navigate. Choose the right categories that your users may want to see. Make sure that you add a search bar to your website. It is a useful tool because it helps your “soon-to-be” customers find what they want. Your Call-to-action buttons are equally important. They tell your website visitors, what to do next. Don’t forget to add social share buttons to your Shopify store. They can help you drive more traffic to your website, complement your content and boost customer engagement. Choose the right colors for your e-commerce website. Make sure they align with your brand concept. Become familiar with Shopify themes to make your pages look visually appealing. Your website design has a direct impact on your Google search ranking. The higher your search engine ranking, the more traffic you will drive to your website.

2. SEO-Friendly Blog Posts Can Increase your Shopify Traffic

Writing blog posts can help you rank higher on Google search results and get more website traffic. That’s why you should have a blog on your Shopify store. One of the most popular sportswear brands among young people Gymshark knows a thing or two about eCommerce. Just look at their blog “Gymshark central”. It’s packed with useful articles that cover almost every facet of training, meal preparation, and gym clothing. These articles are relevant and provide value to their readers. For example, you want to spice up your workout with different squat variations. You type “squat alternatives” in the search box and voila, you get an article dedicated to this topic.

Don’t try to sell your products in every blog post. It can hurt your e-commerce business. Have you noticed that people on Gymshark avoid being too salesy? They just know that their first-time visitors aren’t always ready to make a purchase. Sometimes they search for the information they can’t easily find elsewhere on the web. That’s why you should keep your blog posts simple and informative. Provide value. Make sure your blog post answers your reader’s questions. When you publish high-quality blog content, your readers are more likely to return to your website.

Incorporate keyword research into your Shopify SEO strategy. Use relevant keywords. Pay attention to long-tail keywords. They can help you drive a ton of traffic to your e-commerce website. The keywords with high competition should be avoided. Make sure you pay attention to “keyword difficulty”.  The higher the keyword difficulty, the harder it is to rank on the first page of Google. To find proper keywords, think about using a program like Ahrefs.

For example, go to Google.com and type "Is Ecommerce Legit?" and here's what you'll see:

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When your article provides value to your readers, and you know how to do keyword research for SEO, you can rank #1 on Google.

Try to publish your articles once a week. This way you let your customers know that you are trustworthy and know what you are doing.

3. Guest Posts Do Help with SEO

Guest posts can help you boost referral traffic from specific audiences. For example, if you have a business and introduce a new product, you can use guest blogging to market it on other websites where it will be beneficial to their audience. Plus, it’s an awesome opportunity to get quality backlinks from other websites, too. Choose them wisely. In addition to that, they can help you build relationships with people in your industry.

Backlinks are one of the major ranking factors for your Shopify website, and they must be relevant to your business. Otherwise, you won’t rank on Google. Guest blogging might take some time but it is totally worth it. It is a long-term strategy and an effective way to get your brand noticed. Great guest posts pave the route to future opportunities.

4. Email Marketing Can Boost your Website Traffic

Email marketing is vital for your e-commerce business. Sending regular emails to your customers is one of the best ways to drive traffic to your Shopify store. Sending well-written emails can make your customers happy and keep them coming back for more. You can help them make purchasing decisions. By gathering as many email addresses as you can, you can expand your email list. As soon as your email list is big enough, make the most of it. Make them useful to your target audience. That means being innovative, offering valuable information, and showcasing your products in the most effective way. By sending regular emails to your current customers you can ensure that they are well aware of any store updates. Send personalized emails. Let them that you value them. Emails are helpful in generating traffic to your web store. They can improve your brand awareness and increase repeat purchases.

Conclusion

The growth of e-commerce is undeniable. People tend to shop online frequently because it's convenient and cheap. With the rise of e-commerce sales, comes added competition. Since the competition is high, you need to know how to drive traffic to your Shopify store. The tips mentioned above can help you boost your website traffic. What's more, some of them aren't expensive and they can help you stand out from competitors. The market is constantly changing, so you need to keep your finger on the pulse. Try different tools and measure your results and you're more likely to succeed.