Jul 11, 2022
ineCommerce Marketing Tips
Increasing Web Traffic With Guest Posts
Guest posting is a highly effective marketing tool but what does it mean? What are the benefits? What are the main guest posting strategies to increase your website traffic? In this article, we'll try to answer these important questions.
One of the main goals of any guest blog post you write is to boost your website traffic. Guest blogging is a tested tactic and it has proven itself as an effective marketing tool. Every blogger who wants to see a rise in their web traffic should include guest blogging as an important part of their marketing campaign. It is a perfect opportunity to make people aware of your online business and build relationships with other bloggers. You just need to write great content, and the biggest advantage of writing quality content is the quality of traffic that it sends to your website.
What is Guest Blogging and What are the Benefits?
Guest blogging also known as guest posting can be a nice way to generate traffic to your website but what is it? With a self-explanatory name, it’s not hard to guess what guest blogging means. Guest blogging is the practice of writing blog posts for other websites. This content marketing technique is quite effective when done right and quality content is the foundation of this valuable technique. If your guest post is original and fresh, you will generate more traffic to your site. There are no specific requirements for how frequently you should write guest posts. However, it is true that guest posting has been around for quite some time and it is still an effective off-page SEO method. The name and website of the guest blogger are usually mentioned in the author’s bio. So, the viewers can click the link and visit the linking page.
By posting on popular websites with good audiences you’ll gain significant benefits. What are they?
- you’ll increase brand awareness among your target audience, people will know who you are
- you’ll grow your audience, subscribers, and social followers
- you’ll build your authority online
- you’ll build new business relationships and you’ll get new job offers.
- you’ll get quality traffic to your website
- you’ll get more leads and users
When you write a guest post for an authoritative website you can increase your own level of credibility. One of the biggest advantages guest blogging has is the quality of web traffic. It means that you will get customers that are interested in what you can offer. These customers are more likely to buy your products and services. Guest blogging also makes it easier to build new relationships in your industry. As you can see, guest blogging or guest posting can benefit you if you do it right. 60 % of bloggers are writing 1-5 guest posts a month. It’s a proven strategy and it seems to work well.
There are two things you need to consider when it comes to guest posting.
- You need to find a website that suits your niche the best and accepts guest posts.
How to find them? Again, Google may seem to have an answer to your question. Type “write for us – digital marketing” or “digital marketing blogs that accept guest posts” into the search box and you’ll get an answer.
- You need to write quality content because your goal is to stand out from the millions of other E-commerce blogs. You need to provide real value and write things people want to read.
Now that you know what guest blogging is about, and what the benefits are, let’s focus on the most important guest posting strategies to boost your website traffic:
- Find your audience
- Find guest blogging sites
- Craft a great pitch email
- Write quality and unique content
Find Your Audience
It is quite important to understand your target audience. Knowing your audience helps you figure out what content people care about. When you are creating a blog post you need to know the demographic information about your potential customers. You need to know their location, age, gender, employment status, hobby, etc. You wouldn’t be able to find your customers if you don’t know where they are. Knowing demographics will prevent you from investing advertising funds in areas that won’t generate income.
You need to know where your potential customers hang out online because the majority of your online audience is online. You will see where they are the most active. Maybe they love to take part in Redditor Quora discussions. You’ll find out what your customers are asking for, and what kind of content they want. Then you’ll get a clear picture of where to promote your blog posts.
Conducting customer development interviews can help you determine the right target audience for your E-commerce business. You will understand what your “soon-to-be” customers really want or need, and who they really are and customer development interviews will save you tons of research time. You can ask them the following questions:
- Where do you hang out online?
- What are your favorite blogs?
- Which topics interest you the most?
Keep your questions short so that people would answer them easily and you should identify the precise goal behind each question.
You will have a clear goal if you know which audience to concentrate on. It will assist you in determining which website is the most suitable for publishing your material in order to attract traffic to your website.
Find Guest Blogging Sites
You can find the guest blogging opportunity with Google. Make sure you choose the right keywords and phrases when you type into the search bar. Keywords you can use to find guest blogging sites:
- “Submit your content”
- “Submit a guest post”
- “Guest post submission”
- “Write for us – your niche (For example digital marketing)”
- “Your topic” – “guest post”
Look for blogs that are doing well in the market because guest blogging on a site no one has heard of is a waste of time. Publishing on the biggest platforms might seem like a great idea, too but it isn’t easy especially if you’re just starting out. Once you earn a reputation in your industry, you can gradually work your way to a bigger more popular platform. Getting authority backlinks will give you more exposure. The more visitors you have, the more traffic you will drive to your site. Choose the platform carefully. It needs to have a clientele that is appropriate for your online business. The relevant visitors who belong to your target audience are more than eager to purchase your products and services.
Craft a Great Pitch Email
It is very important to know how to send your pitch because every pitch is different and so are the instructions. You should follow the instructions. Show the editor you mean business. Your pitch must be catchy because editors receive hundreds of messages every day. They simply won’t notice your pitch email. Here are crucial components you need to pay attention to:
- Start your email with warm greetings
- Introduce yourself
- Tell about your company but keep it brief
- Tell the reason for the approach
- Suggest your article. Tell the editor what it’s all about, and why you think it’s relevant and valuable
- Give him or her the link to your published articles
- Your signature
Write Quality and Unique Content
In the modern digital world, there’s so much information on the web, and the competition is strong. It might be challenging to create original content. If you have a new blog topic in mind, there’s a chance that someone has already written an article about it. As a content writer you know it’s normal but what you need to do is make your article unique and readable.
How to do it?
1. Focus on creating catchy headlines to attract readers
2. Create engaging content for your “soon-to-be” customers
3. Write long-form content
4. Make your content readable
5. Be descriptive and be able to provide answers
6. Use visuals. Add images, graphs and videos
7. Pay attention to the source choice
8. Add quotes from famous writers, influencers, businessmen, and businesswomen
9. Use advanced AI writing tools to create error free and engaging guest post content.
Before you hit the send button, don’t forget to add your author details: your headshot, complete name, a short bio, and your social media links so people can follow you there. If you want to know more about how to write quality content then I suggest reading Chapter 2: “Writing Quality Content with 7 Effective SEO tips”.
Nowadays marketers use guest blogging as a method to increase website traffic, increase brand awareness, and sales. It’s a long-term strategy in your online marketing campaign so you have to be patient to see the results. What’s more, guest blogging is free, and if you are just starting out and don’t have enough money, guest blogging is a great way to increase your web traffic and online presence. To make this strategy work, you have to write quality guest posts on popular websites with a big following.
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