Jul 1, 2022
ineCommerce Marketing Tips
7 Killer Tips to Get Web Traffic From YouTube
If you want to improve traffic to your website, YouTube video marketing is something you should definitely consider. Why you should use YouTube to get more traffic? How to use YouTube to boost your web traffic? Hopefully, this article will help you find the answers.
YouTube isn’t just a video-sharing giant; it’s the second-largest search engine behind Google and the second most visited website in the world. With its huge base of daily active users and popularity, it’s no surprise that so many businesses choose not to ignore this social media platform. YouTube can help you build brand awareness for your online business, drive more traffic and engagement, and generate more leads.
In this article, we will talk about how to use YouTube to drive traffic to your E-commerce store. To understand how to do it the right way we need to answer the following questions.
Why you should use YouTube to increase your website traffic?
How to use YouTube to drive traffic to your website?
Why You Should Use YouTube to Increase Your Website Traffic?
There are reasons why YouTube is such an important marketing tool and why it plays such an important role in driving traffic to your website. Now let’s look at some data to help you understand why YouTube is so crucial for your online business.
YouTube’s popularity. This popular social media network has 2.6 million daily active users. It means you can reach a more global audience with YouTube. Some people prefer video to text to learn about products. Videos are easier to understand. You can learn everything you need to know about a product by watching a short video rather than reading a long article. 73 %of customers prefer to watch a short video about products and services. The video makes the message more understandable and your site’s visitors remember 95 % of it when they watch it in the video. Plus, it’s the most engaging type of social media content. Video advertising boosts sales. 70 % of marketers say video increases conversions. Video marketing can increase your website traffic. 87 % of marketers say videos have helped them increase website traffic.
These statistics show that you should include YouTube in your digital strategy because YouTube presents a perfect opportunity for business owners who want to get more traffic, improve customer engagement, and brand awareness and increase sales for their online business. The benefits of video marketing are obvious and it seems like people will never get tired of watching videos. If you want to drive traffic to your website you need to go above and beyond to deliver high-quality videos. YouTube is highly dependent on your content quality.
How to Use YouTube to Drive Traffic to Your Website?
Videos are the best way to make content more informative and interesting. They can help you increase your website’s search engine traffic, and they can help you rank higher on search engines. With so many people watching videos you can reach a larger audience and grow your brand.
1. Choose the best format
The first thing you must take into consideration is your format. The ideal format for a successful marketing video isn’t written in stone. Specific niches benefit most from particular styles, and some of them will speak to your audience the most. There are different styles of videos and it’s up to you to decide which works best for your online business. There’s always something for everyone, and these video styles never fail at engaging people.
- Brand video
- Talking head video
- Interview video
- Animated video
- Educational and how-to videos
- Vlog videos
- Product reviews
- Commentary video
2. Create videos
What makes YouTube videos so appealing to many marketers is that the process of making videos doesn’t have to be expensive and you don’t need a videographer to film them. All you need is your smartphone, some patience, and creativity.
It’s very difficult to keep the camera from shaking and if you want to avoid camera shake, you’ll need a tripod. You also need to make sure you have great lighting so that your viewers can see everything on the screen well and you might need a good microphone that will help you create quality content. Your voice needs to be loud and clear, so the targeted audience can understand your message.
Keep your videos short. 80 % of marketers make videos that are 3 minutes or less. Break your video content into smaller chunks because short videos are easier to digest, remember and share. Plus, they give you more creative freedom. Have you noticed that some trailers for movies are better than the movie they are promoting? Short videos give your customers an opportunity to engage with your brand before learning more about what your company is offering.
If you want to get more views and traffic, then you need to use the right keywords in your title, description, and tags. You need to find relevant keywords and phrases that best describe your products and services. For example, if you sell a workout plan for weight loss, the terms “weight loss” or “workout plan” could be used as keywords in your video titles and descriptions. The more specific your keywords are, the better. That’s why you need to make sure you use long-tail keywords. They are more specific and are much easier to rank than short-tail keywords because there is less competition. If you choose your keywords carefully, you tell the search engine what your video is all about. YouTube autocomplete feature is more likely to offer you highly-relevant keywords. Don’t neglect using this feature. You can find the keywords for your videos.
By using Google's Keyword Planner Tool, you can discover "the hottest keywords" in your industry that receive plenty of searches. You can also watch the videos of your competitors that target the same audiences. Research your competitor’s keywords and compare them to the ones in your videos.
4. Create effective calls to action
The CTA or call to action tactics really work. If you optimize your website’s call-to-action, it can improve your website traffic and conversion rate. To optimize your website’s CTA, you need to focus on the following things:
- Choose the right color
Colors are crucial for call-to-action buttons in web design. You need to find a color that stands out from the background but is not too bright. You need to make it visible and it should go along with your brand’s identity. It’s best to choose the same color for all CTA buttons across your website. Make sure that there is plenty of white space around the button.
- Consider their size, shape, and style
Pick a button size and shape that goes with the branding of your website. Make your CTA button bigger than other elements on your site but not too big. It should be big enough for your visitors to find it. According to Getsitekit, the average CTA button is 47.9 pixels tall.
5. Placement of the CTA buttons is important
Marketers suggest placing CTA buttons “above the fold”. When your page content is short, “above the fold” would be your perfect choice. But if your page content is long, your buttons can go below the fold.
You should also include a link to your site, blog, or landing page in the description of your video. At the end of the video, be sure to provide the website address for your customers to visit. You can ask your YouTube viewers to:
- rate your video
- follow you on Instagram
- follow you on Facebook
- follow you on Twitter
- subscribe to your blog
- post comments
- ask questions
6. Make playlists on YouTube
If you want to boost the visibility of your YouTube videos, get more views and increase website traffic you need to create playlists. You just cannot underestimate the power of your playlists. Creating playlists on YouTube is a no-brainer.
1) Find the video you want
2) Under the video in the right corner, click the action menu (the three dots)
3) Click Save
4) Select a playlist such as Watch Later
5) Select a playlist you’ve already created or click Create new playlist
6) Enter a playlist name
7) Use the box to select your playlist’s privacy setting
8) Click create
7. Advertise your videos on Social Media
Promote your videos on your website, blog, and other Social Media Sites like Facebook, LinkedIn, Twitter, Reddit and etc. It's no secret that video content crushes it on social media in terms of traffic, engagement, and performance. Post regularly and timing is everything with Social Media platforms. Tell your customers and “soon-to-be” customers about your YouTube videos however you communicate with them. You can also ask them to share your videos with other people. Meanwhile, you can share your videos on live video shopping platforms to get sales for your product as well.
YouTube marketing is your answer if your goal is to increase traffic. If you are not using it as a part of your marketing campaign, you should start using it now. With this popular social media platform, you will be able to connect with a larger audience, raise brand awareness, and increase customer engagement. The more you film, the better you'll get at filming. Don't forget to promote your videos on Social Media, and make sure that you use the right keywords. It’s best to know where to put call-to-action buttons.
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