The Top Grow Email List Apps for Shopify in 2023
By thoroughly exploring the Shopify App store, we have gathered the apps can help you increase your email marketing return on investment (ROI). We hope this will help you in your research to pick the best app for your store! Here are 5 best email marketing app for Shopify that we think you should use, free or paid, based on hundreds of recommendations.

Automizely Email Marketing
by:
Automizely & AfterShip
Rating:
4.9
Reviews:
4414
Free plan available. Additional charges may apply.
App highlights:
30+ sales and conversion tools in one place Everything you need to generate leads, automate email marketing, and drive more conversions. Automizely’s seamless integration with Shopify lets you set up your first marketing campaign in seconds. Organize your email contacts from a centralized CRM platform to send personalized marketing campaigns and many other amazing features.
Key Features:
* Sales popup campaigns
* Email capture popups
* Exit-intent popups
* Upsell popups
* Cart recovery popups
* Embed forms
* Welcome emails
* Abandoned Cart Emails
* Email newsletters
* Order follow-up emails
* Coupon management
* Web push notifications
* Announcement bar
* Free shipping bar
* Social proof popups
* Sales boost stickers
* Countdown timers
* Inventory countdown
* Inactive blinking tab
* Better CRM
Rating:
5.0
Reviews:
855
Free
App highlights:
ONE integrates 18 powerful conversion & marketing tactics into ONE store making the customer experience feel more personalized.
ONE (OneStore) bundles marketing emails, sales sniper, better coupon box, constant contact forms, newsletter popups, auto responders, multi-active campaign monitors, cart abandoment protector, optin pop ups, happy birthday subscribe popup (ie spin SMS popups, SMS spin wheel, wheel of fortune, spin the wheel popups) on jilt/exit intent to recover abandoned carts, to SMS bump/SMS capture & to grow mailing lists.
Cart Recovery, Upsell Bundle, Product Recommendations, Shopify Email List A/B Tests, SMS Text Message, Thank You Email Templates, Free Email.
Key Features:
- 18 Apps in ONE Store Dashboard
- SMS marketing
- Gamification
- Social Proof
- Email marketing
- Cart Recovery

Shopify Email
by:
Shopify
Rating:
4.8
Reviews:
886
Free to install. Additional charges may apply.
App highlights:
Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.
Choose from a growing collection of email marketing templates like product collections, sales, restock, newsletters, holidays, events, and more. With illustrations and templates for every moment of your business.
Key Features:
- Send branded emails to your subscribers in just a few clicks - directly from your Shopify admin.
- Easily customize an email by editing text, buttons, images, layout and more to make it your own.
- Personalize your subject line, preview and body text with customers information for a more engaging experience.
- Duplicate previous emails to keep your content consistent.
- Be more flexible. Schedule an email to send at a desired time.
- Import customer lists into Shopify.
- Segment emails to ensure the right message gets to the right person.
- Track results including open and click-through rates, products added to carts, and purchases.
- Send emails from your domain with little setup if you purchase your domain on Shopify.

AfterShip Order Tracking & SMS
by:
Automizely & AfterShip
Rating:
4.7
Reviews:
3139
Free plan available. 7-day free trial. Starts from $11/month
App highlights:
AfterShip provides the best post-purchase experience to drive customer loyalty and additional sales. Add your logo, links, products, Instagram feed & more for an engaging experience that drives sales. User friendly, no coding required.
Add your logo, links, products, Instagram feed & more for an engaging experience that drives sales. User friendly, no coding required
Key Features:
- Order Lookup
- Track Order Status
- Tracking Page
- Email Updates
- Monitor all shipments in one go
- 7 Standardized tracking statuses
- Keep customers informed and up to date
- Provide a branded experience
- Multiple shipping solutions
- Delivery date prediction
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Klaviyo: Email Marketing & SMS
by:
Klaviyo
Rating:
4.2
Reviews:
1443
Free plan available. Additional charges may apply. Paid plan starts from $20/month
App highlights:
Klaviyo is the leading ecommerce marketing platform in the Shopify ecosystem. Over 265,000 stores around the world use Klaviyo to send personalized email, SMS messages, signup forms and more. The platform scales with your business no matter how much you grow—so you can go from launch to running a billion-dollar brand without slowing down or switching platforms.
Key Features:
- Powerful pre-built integrations
- Free and flexible account options
- Pre-built forms, templates, and automations
- Personalization and targeting
- Out-of-the-box automations
- Dynamic forms
- Best-in-class segmentation
- Growth-focused reporting
- SMS
- Social advertising
- Insights and guidance
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