Growave Introduces a New B2B Points Program to Reward Wholesale and Corporate Customers

October 31, 2025
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We’re excited to announce the launch of a dedicated B2B Points Program, specifically designed for your wholesale and corporate customers. This program operates entirely separately from your retail loyalty program, allowing you to deliver a tailored rewards experience that meets the unique needs of your business clients.

Reward Your Wholesale & Corporate Clients - Exclusively

Traditional loyalty programs often focus on individual retail shoppers. However, B2B customers have different priorities - they place larger, repeat orders and respond best to incentives that emphasize volume, consistency, and long-term partnership value.

That’s where the B2B Points Program comes in. It enables merchants to reward wholesale and corporate clients separately from consumer loyalty programs, helping you build stronger, more personalized business-to-business relationships.

How It Benefits Your Business

  • Dedicated B2B loyalty program:
    Operate a fully independent B2B loyalty setup, distinct from your retail points program to ensure your business clients feel valued and recognized on their own terms.

  • Custom earning rules:
    Define how many points customers earn per order to match your business model.

  • Tailored redemption options:
    Offer flexible redemption choices, including fixed-amount or percentage discounts, designed specifically for business purchases and bulk orders.

  • Shopify B2B compatibility:
    Enjoy seamless integration with Shopify B2B, including full support for draft orders and company accounts.

Ready to Strengthen Your B2B Relationships?

If you’re looking to elevate your wholesale or corporate customer strategy, turning one-time buyers into loyal partners, the Growave B2B Points Program gives you the tools to make it happen.

Available for Shopify Plus merchants using Growave Plus or Unlimited plans.

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tracey hocking Growave
tracey hocking Growave
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Growave has been a game-changer for our Shopify store. For the price, Growave offers exceptional..."
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Jonathan Lee Growave
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Joshua Lloyd Growave
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”We were looking for some time to improve our loyalty program already in place and to improve our customer experience throughout the website. Growave was an excellent solution for that.”
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Cate Burton Growave
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“My experience interacting with Growave has always been excellent. I haven't needed a huge amount from them. The app is pretty easy to install and I had no problem installing it myself.”
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CEO and Managing Director at Queen B

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