Growave adds Store Credit reward to simplify redemption and boost loyalty

We’ve added Store Credit as a new reward option in Growave.

It’s a simple way for customers to turn loyalty points into a real balance they can use at checkout, without codes, pop-ups, or extra steps. For merchants, it means easier redemptions and a reward that feels native to their brand.

Why Store Credit Matters? 

Loyalty only works when rewards are easy to use. Customers enjoy earning points, but they’re far more likely to redeem something that feels practical and familiar.

Store credit converts points into a balance saved directly in the customer’s Shopify account. Once redeemed, it’s there when they’re ready to shop again.
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Customers can:

See their credit instantly after redeeming points

Apply it at checkout like a built-in payment option

Use it on anything in your store, whenever they choose
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Instead of abstract points, they get a currency they understand. That makes redemption more likely and return visits more natural.

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Benefits for Growave merchants: 

Here’s how adding store credit as a redemption option can help your store grow loyalty, conversion, and customer engagement:

1.  Boost Redemption Rates

Many customers don’t redeem loyalty points because the process is confusing or cumbersome. Store credit simplifies it. A seamless, in-account balance is far more likely to be used, turning “points sitting idle” into real sales.

2. Increase Repeat Purchases

Once customers have credit, they are nudged to return and spend it. That “owed balance” encourages another session and purchase.

3. Flexibility in Promotions & Targeting

You can control who sees the option (customer tags), the expiration, or combine credit with other rewards to craft creative campaigns (e.g. “Double points until month’s end, redeem into store credit”).

4. Brand-Owned Wallet vs. Third-Party Discounts

Instead of issuing external discount codes (which might be shared beyond your audience), store credit stays in your ecosystem and keeps customers tied to your store.

Store credit is more than just another reward type, it’s a brand-owned loyalty currency. By enabling it in Growave, Shopify merchants get a powerful tool to deepen connection with customers, simplify redemption, and boost repeat purchases.