Wizy Wishlist vs. Yellos Wishlist: An In-Depth Comparison

Introduction

Choosing the right apps from thousands of Shopify add-ons is a common, time-consuming decision for merchants. Wishlists look simple on the surface, but the wrong choice can fragment customer data, create maintenance overhead, and fail to drive measurable retention.

Short answer: Wizy Wishlist is a straightforward, low-cost option for merchants who want a focused wishlist with configurable page or pop-up behavior and clear tiered limits. Yellos Wishlist aims at greater front-end customization and multi-language, social sharing features for stores that prioritize design and international reach. For merchants who want a single tool that does wishlists plus loyalty, referrals, reviews, and VIP tiers — and who want to reduce tool sprawl — an integrated platform like Growave is often the better value for money.

This article provides a feature-by-feature analysis of Wizy Wishlist and Yellos Wishlist, compares pricing and support, and helps merchants decide which app fits specific use cases. After that comparison, the piece explains how an all-in-one retention platform addresses the common limitations of single-purpose wishlist apps.

Wizy Wishlist vs. Yellos Wishlist: At a Glance

Feature Comparison

Core Wishlist Functionality

Wizy Wishlist implements the basic wishlist lifecycle: customers add products, save for later, and can convert directly to cart or checkout from the wishlist. The app explicitly advertises both pop-up and page-based wishlists and supports guest and member flows. That means a shopper doesn't need to be logged in to add items — helpful for conversion and reducing friction.

Yellos Wishlist focuses on enabling curated lists and multiple wishlists per customer. The interface emphasizes personalization — customers can create more than one list (for gifting, favorites, etc.) and share those lists to social platforms. That capability suits stores with complex buying occasions or products that naturally group into multiple collections.

What merchants should weigh:

• If the objective is to reduce friction for anonymous shoppers and capture wish activity quickly, Wizy’s guest support and a minimal interface make it a pragmatic choice.
• If the goal is to let customers organize multiple lists for different occasions and to amplify discovery via social sharing, Yellos offers higher-level merchandising flexibility.

Customization & Visual Control

Wizy provides basic customization: button and wishlist page styling, pop-up vs. page choice, and presumably some control panel settings. The emphasis is on functionality and speed of deployment rather than rich animation or micro-interactions.

Yellos markets color, icon, and animation controls. That creates opportunities for brand-aligned micro-interactions: animated icons can increase perceived polish and detection rates, while color matching helps buttons blend into unique themes. These visual options are useful for stores that invest in brand aesthetics and want the wishlist to feel like a native part of the theme.

Considerations:

• Pixel-perfect stores with high design standards will prefer the broader visual controls Yellos lists.
• Stores prioritizing speed and usability over stylistic embellishments may find Wizy’s simpler controls faster to implement and maintain.

Sharing, Social Reach & Multi-Channel Discovery

Social sharing is a highlighted capability for Yellos. Shareable wishlists make the app useful for gift registries, influencer-driven promotions, and user-to-user discovery. For merchants that rely on social commerce or content creators, the ability to send a list to Facebook, Instagram, or messaging apps can translate into measurable traffic and orders.

Wizy does not emphasize social sharing in its public description. Its design is oriented toward reducing repeated searches and speeding up purchase — an inherently conversion-focused objective rather than a viral or social one.

What to evaluate:

• Stores that want viral lift and user-driven promotion should prioritize Yellos’s sharing features.
• Stores focused on direct conversion lift and simplicity should prioritize Wizy.

Multi-Language & Internationalization

Yellos explicitly supports several languages including Arabic, Chinese, English, Hindi, Indonesian, and Spanish. This makes it a better fit for global merchants or stores that serve multi-lingual audiences without heavy localization effort.

Wizy’s public listing does not mention multi-language support. That gap could require merchants to handle translations through their theme or a separate localization app.

Takeaway:

• For international audiences or stores serving diverse language markets, Yellos provides out-of-the-box language support that lowers localization friction.
• For single-language or region-specific shops, Wizy’s simpler setup can suffice.

Wishlist Limits, Scalability & Data Controls

Wizy’s pricing tiers explicitly list wishlist caps:

• Standard ($4.99/month) — 500 wishlists
• Pro ($9.99/month) — 1000 wishlists
• Advanced ($39.99/month) — 5000 wishlists
• Enterprise ($79.99/month) — 10,000 wishlists

Those caps are transparent and allow merchants to plan growth and costs. The tiered approach is straightforward for small and growing merchants.

Yellos does not publicize wishlist limits on the provided data. The absence of published caps is common in apps that either offer unlimited lists or negotiate enterprise terms privately. Lack of clarity requires merchants to contact the developer to understand long-term costs and scaling constraints.

Implications:

• Wizy’s explicit caps make budget forecasting simpler for stores on constrained budgets.
• Yellos’s undisclosed limits might be unlimited or negotiable, but merchants should confirm before rolling out a high-contact campaign.

Analytics, Reporting & Demand Tracking

Wizy highlights a control panel with "powerful statistics" that track demand and wishlist activity. That indicates some form of analytics built into the app to allow merchants to see which items are most saved and possibly when to run targeted promotions (e.g., stock alerts or discounts for heavily wishlisted SKUs).

Yellos’s feature set focuses more on front-end and sharing features than reporting. Merchants should ask whether Yellos includes the same level of insights or requires external analytics.

Why this matters:

• Wishlist data can be used to forecast demand, inform merchandising, and drive targeted recovery campaigns (cart recovery to wishlist owners).
• If an app lacks built-in analytics, merchants will either lose opportunities or need to build out reporting using other tools.

Integrations & Technical Compatibility

Neither Wizy nor Yellos lists a broad set of third-party integrations in the provided data. Integrations with email platforms, automation tools, and customer service systems are often critical when wishlist data is used to trigger email flows, restock notifications, or customer outreach.

Merchants should check for:

• Native or API-based integrations with major ESPs (Klaviyo, Omnisend), SMS platforms, or customer support systems.
• Webhooks or export options to move wishlist data into existing analytics or CRM systems.
• Compatibility with headless or custom-checkout setups for advanced storefronts.

If integrations are essential, the lack of published compatibility is a neutral signal but a due-diligence requirement: ask the developer for integration docs or a demo.

Mobile Experience & Performance

Mobile experience matters: wishlists should load quickly and interact without adding noticeable latency. Both apps are built for Shopify storefronts, but the presence of animations (Yellos) may impact perceived performance if not optimized.

Merchants should request:

• PageSpeed impact analysis or demoed mobile performance.
• Lazy-loading or asynchronous injection of wishlist assets to avoid slowing down core page metrics.
• Evidence of mobile responsiveness and accessibility.

Accessibility & SEO

Neither app description emphasizes accessibility (keyboard navigation, screen reader support) or how wishlist pages are treated for SEO. If wishlists are page-based and indexable, they can surface in search results or be used as curated landing pages. Conversely, pop-up wishlists are less likely to be indexed.

Merchants looking for SEO benefits should evaluate whether the wishlist page:

• Produces crawlable content with unique meta-data.
• Supports structured data or product linking that benefits search visibility.

Pricing & Value

Wizy Wishlist Pricing Details

Wizy provides transparent monthly tiers with incremental wishlist caps:

• Standard — $4.99/month — customizable, popup or page wishlist, up to 500 wishlists
• Pro — $9.99/month — customizable, popup or page wishlist, up to 1000 wishlists
• Advanced — $39.99/month — customizable, popup or page wishlist, up to 5000 wishlists
• Enterprise — $79.99/month — customizable, popup or page wishlist, up to 10,000 wishlists

This pricing model is straightforward and budget-friendly for small stores. The differentiation is capacity-driven, not feature-driven, which makes it easier to forecast costs but means advanced functionality is likely available across tiers.

Yellos Wishlist Pricing

Yellos’s public listing does not include pricing data in the provided dataset. Merchants should contact the developer to confirm pricing, limits, and whether tiered or usage-based billing applies. Lack of transparency requires an additional step and can slow procurement.

Pricing Analysis & Value for Money

• For stores that have a predictable customer base and modest wishlist volume, Wizy’s low entry cost and clear caps deliver predictable value for money.
• Stores that need richer front-end customization, multi-list features, and social sharing should weigh the extra benefits against the unknown pricing of Yellos. If Yellos charges a premium, the decision becomes a balance between design/UX uplift and monthly cost.

Other cost factors:

• Consider the total cost of ownership: multiple single-purpose apps can create subscription bloat and duplicate features across tools.
• Integration cost: if a wishlist app requires additional middleware or custom dev to integrate with email and loyalty systems, that work adds to the effective price.

Integrations & Ecosystem Fit

Integration considerations often determine long-term value. Wishlist data is most valuable when it drives personalized communications (restock notices, targeted offers).

Neither app lists public integrations in the provided dataset. That is a notable blind spot because merchants commonly expect:

• Connection to email platforms for automated flows (e.g., reminders to customers with items in wishlist).
• Hooks into loyalty systems to reward wishlist-based actions.
• Integration with analytics/BI tools to analyze wishlist trends.

If integrations are critical, merchants should request technical documentation, ask about webhooks, and confirm whether any extra charges or developer work are required.

Support, Reviews & Trust Signals

Both Wizy Wishlist and Yellos Wishlist show 0 reviews and a 0 rating in the provided dataset. This is a crucial trust signal to consider.

Why this matters:

• Reviews provide real-world reports of reliability, support responsiveness, and edge-case behavior.
• 0 reviews can indicate that an app is new, has limited adoption, or that merchants have not left public feedback. This increases procurement risk.

Support expectations:

• Merchants should ask for support response time SLAs, demo access, and implementation assistance.
• Confirm whether support is via email, chat, or live channels, and whether any languages or business hours constraints exist.

Security, Data Ownership & Privacy

Wishlist data can include personal preferences and sometimes identifiable activity for logged-in users. Merchants should confirm:

• Data export capabilities and whether wishlists can be exported or synced with merchant systems.
• Data retention policies and handling of guest wishlist data.
• GDPR and local privacy compliance, especially for stores with EU customers.

The lack of published compliance details in either app listing requires merchants to verify security posture before committing.

Use Cases: Which App Fits Which Merchant?

Wizy Wishlist is best for:

• Small-to-midsize stores that need a low-cost, fast-to-deploy wishlist.
• Merchants who want straightforward guest support so anonymous shoppers can save items.
• Teams that prioritize predictable monthly costs with explicit wishlist caps.

Yellos Wishlist is best for:

• Merchants seeking richer front-end customization, animated UI elements, and multi-language support.
• Stores that rely on social sharing and multiple lists per shopper (eg. gift registries, event-driven lists).
• Merchants with international customers who need pre-built language support.

Neither app is likely to be the best long-term solution for merchants that want an integrated retention strategy where wishlist behavior feeds loyalty programs, referral incentives, and review requests without multiple point solutions.

Pros & Cons Summary

Wizy Wishlist — Pros

• Low entry price and clear tiered caps
• Simple popup or page option; guest and member flows
• Built-in statistics and demand tracking

Wizy Wishlist — Cons

• Limited front-end customization and animations
• No public details about integrations or multi-language support
• 0 public reviews and ratings create trust gaps

Yellos Wishlist — Pros

• Multiple wishlist support and social sharing
• Customizable color, icons, and animations for strong brand alignment
• Multi-language support for several major languages

Yellos Wishlist — Cons

• Pricing and wishlist limits not published
• No public review data in the provided dataset
• Integration details and analytics depth not clearly stated

Implementation & Operational Considerations

When implementing either wishlist app, merchants should plan for:

• Theme integration and QA: ensure buttons, pop-ups, and wishlist pages match the store theme, load on mobile, and don’t clash with other scripts.
• Data flows: define how wishlist activity will trigger email or loyalty actions, or whether exports will be used for analysis.
• Support and maintenance: verify how updates are delivered, whether the developer provides change logs, and how the app handles breaking changes (Shopify updates, theme updates).

A simple checklist to request from any wishlist vendor:

• Demo of the wishlist UX on mobile and desktop.
• Documentation of available APIs, webhooks, or export capabilities.
• Clarity on pricing at scale (e.g., after 10k wishlists).
• Evidence of support SLA and escalation paths.

Migration & Exit Strategy

Plan for clean migration:

• If moving between wishlist providers, ensure the ability to export wishlist data and re-import into the new app or the merchant’s CRM.
• Request data format examples (CSV, JSON) and test a small export to validate fields like customer identifier, product handle, time-stamp, and notes.
• Ensure that deletion or deactivation of an app also cleanly removes injected scripts to avoid front-end bloat.

Merchants should confirm the vendor’s policy about data retention and assistance with migration to avoid losing behavioral data which can be valuable for personalization.

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is the accumulation of single-purpose apps that slowly increase complexity, monthly spend, and maintenance overhead. Each additional app:

• Adds an integration surface and potential for tracking and performance issues.
• Increases the total subscription spend.
• Splits customer data across multiple vendors, making unified personalization harder.

An integrated retention platform reduces these downsides by centralizing wishlist behavior, loyalty programs, referrals, and review collection. Growave’s proposition — More Growth, Less Stack — is built on the idea that a unified suite can deliver more consistent outcomes with less overhead.

Growave consolidates wishlist with other retention features in a single platform. Merchants evaluating an alternative should consider these benefits:

• Unified customer profiles that combine wishlist activity, loyalty status, referral behavior, and review contributions, enabling more relevant and revenue-focused automations.
• Reduced maintenance: a single integration surface and fewer apps to keep compatible with themes and third-party tools.
• Cohesive incentives: reward actions across channels (wishlist saves, reviews, referrals) with one loyalty program, increasing overall program efficiency.

For merchants looking to evaluate an integrated option, review how the platform supports key retention levers:

• Loyalty and reward program features that can be tied to wishlist actions to increase conversion from saved items to purchases. See how Growave supports loyalty and rewards that drive repeat purchases.
• Review and UGC workflows that collect feedback and use user content to amplify social proof on product pages. Merchants can examine how to collect and showcase authentic reviews.

Growave’s public placement and pricing are available for merchants who want to compare plans and anticipated cost savings from consolidating multiple subscriptions. Merchants can explore pricing to understand how fewer apps may simplify billing and reduce total cost of ownership while increasing capabilities to run loyalty and review programs. To assess plan options, merchants can evaluate how to consolidate retention features.

Growave’s presence in the Shopify App Store also provides a direct install path for merchants who want to test the integrated experience on their store. For merchants investigating an integrated route, it’s helpful to install an integrated retention suite in a development store to test flows end to end.

Growave combines:

• Wishlist functionality tied into reward logic so a saved product can trigger a targeted incentive.
• Reviews and UGC modules that feed social proof to product pages.
• Referral and VIP tiers that lift LTV by rewarding repeat advocates.

By centralizing these functions, merchants reduce the friction of stitching separate apps together. The unified approach enables better reporting across retention channels. For more detailed scenarios, merchants should test how wishlist data flows into loyalty triggers and review prompts on a sandbox store.

Book a personalized demo to see how an integrated retention stack improves retention.
(Click here to schedule if a live walkthrough is preferred: book a personalized demo.)

How Growave Matches Wishlist Needs

When comparing an all-in-one platform to point solutions, ask how wishlist requirements are met:

• Does the wishlist support guest and logged-in flows?
• Can multiple wishlists or sharing be enabled if required?
• Is wishlist activity visible in loyalty and referral dashboards?
• Are analytics and export capabilities sufficient for forecasting?

Growave’s wishlist is intentionally integrated with loyalty and review modules so wishlist events can be used as triggers for campaigns and rewards. For merchants that need an enterprise path, Growave also supports solutions for high-growth Plus brands.

Integration & Ecosystem Advantages

A consolidated platform minimizes the need for separate integrations:

• Single point connections to ESPs and CRMs create fewer moving parts.
• Pre-built integrations reduce developer time and ongoing maintenance.
• Unified support simplifies troubleshooting when a flow breaks.

To understand real-world outcomes and inspiration from merchants who have consolidated retention into one platform, merchants can review customer stories from brands scaling retention.

Practical Decision Framework

When evaluating Wizy vs. Yellos vs. an integrated platform, merchants should use this decision framework:

• Prioritize simplicity and cost predictability if:
  • Budget is tight and wishlist volume is low to medium.
  • The business needs standard wishlist behavior with minimal configuration.
  • Wizy’s tiered caps fit projected demand.
• Prioritize brand experience and international UX if:
  • Multiple wishlists, animations, or language support materially improve conversion.
  • Social sharing is a core growth channel and will justify any additional cost.
  • Yellos’s front-end features are crucial to the buying journey.
• Prioritize long-term retention and reduced tool sprawl if:
  • Wishlist data must feed loyalty, referrals, and reviews without complex engineering.
  • The merchant wants consolidated reporting and fewer subscriptions.
  • The merchant seeks predictable support and enterprise features as the store scales.

For merchants leaning toward consolidation, evaluating the pricing and trial options of an integrated platform is a practical next step. Merchants can see how plans map to order volume and feature needs by reviewing how to consolidate retention features and by checking the app listing to install an integrated retention suite.

Conclusion

For merchants choosing between Wizy Wishlist and Yellos Wishlist, the decision comes down to scope and priorities: Wizy is a cost-effective, focused option that provides basic wishlist behavior and explicit capacity tiers, while Yellos prioritizes front-end customization, multi-list support, social sharing, and multi-language reach. Both apps show limited public reviews in the available dataset, so merchants should verify support and integrations before committing.

For merchants who want to reduce app sprawl and build retention that scales across loyalty, referrals, and reviews — not just wishlists — an integrated solution offers compelling advantages. Consolidating wishlist behavior into an omnichannel retention platform reduces maintenance, centralizes customer data, and creates higher-value automation opportunities. Explore how consolidating wishlists, loyalty, and reviews into one platform can simplify operations and increase lifetime value by checking the plans that allow merchants to consolidate retention features or by viewing the app to install an integrated retention suite.

Start a 14-day free trial to see how consolidating wishlists, loyalty, and reviews increases retention. (Begin here: consolidate retention features.)

FAQ

What are the main differences between Wizy Wishlist and Yellos Wishlist?

• Wizy focuses on core wishlist functionality with clear, low-cost tiers and guest support. Yellos emphasizes multiple wishlists, visual customization, social sharing, and multi-language support. The main trade-off is simplicity and price predictability (Wizy) versus front-end polish and multi-language reach (Yellos).

How should a merchant decide between a single-purpose wishlist app and an integrated retention platform?

• If wishlist behavior will remain isolated and budget is the primary constraint, a single-purpose app like Wizy may be sufficient. If wishlist activity is central to retention strategies — feeding loyalty rewards, referral incentives, and review campaigns — then an integrated platform can reduce complexity and increase long-term value by keeping data and automation in one place.

Are there integration or scaling risks with either Wizy or Yellos?

• The provided data does not list integrations or long-term scaling guarantees for Yellos, and Wizy’s scalability is presented in explicit wishlist caps. Merchants should verify available webhooks, API export functionality, and support SLAs before choosing either app.

How does an all-in-one platform compare to specialized apps for wishlist needs?

• An all-in-one platform centralizes wishlist events with loyalty, reviews, and referral logic, enabling richer automations and consolidated reporting. It reduces the number of subscriptions and integration points while giving a unified view of customer behavior. For merchants who want wishlist behavior to directly influence rewards and review workflows, an integrated approach generally yields higher ROI and fewer operational headaches.