K Wish List vs Fish Wishlist & Quote Request: Comparison

Introduction

Choosing the right wishlist app is a frequent pain point for Shopify merchants. A wishlist can lift conversions, help customers save items for later, and fuel social sharing—but picking between focused, single-feature tools and feature-rich, multi-channel solutions requires clarity.

Short answer: K Wish List‑Advanced Wishlist is an excellent fit for merchants who want a lightweight, fast-to-launch wishlist with strong sharing and visual customization at a low monthly cost. Fish Wishlist & Quote Request is better suited for stores that need wishlist features combined with B2B workflows, POS support, and quote/draft-order capabilities. For merchants who want to reduce tool sprawl and combine retention tactics—loyalty, referrals, reviews, and wishlists—an integrated platform like Growave often delivers better value for money and smoother long-term growth.

The purpose of this article is to deliver a fair, feature-by-feature comparison of K Wish List‑Advanced Wishlist (Kaktus) and Fish Wishlist & Quote Request (Native App Co). The goal is to equip merchants with the facts needed to choose the best fit for their store, and then to explain how an integrated alternative can simplify growth and retention.

K Wish List‑Advanced Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Feature-by-Feature Deep Dive

Core Wishlist Functionality

K Wish List: Focus on Simplicity

K Wish List centers on fast, intuitive product saving. The app supports a floating wishlist button, a header icon, add-to-wishlist buttons on product pages, and popup or embedded wishlist types. Customers can create and share lists, which makes it useful for gift shopping or seasonal promotions. The free plan already includes many of the core features merchants expect, which lowers the friction for testing the feature.

Strengths:

• Immediate visibility via floating button or header icon.
• Multiple display modes (popup and embedded).
• Social sharing built in to promote gift buying and word-of-mouth.

Limitations:

• Core feature set is focused on wishlist behavior only—advanced workflows (B2B quoting, POS management) are not available.
• Tracking and analytics are basic compared with larger retention suites.

Fish Wishlist: Wishlist Plus Commerce Workflows

Fish Wishlist positions itself as a wishlist that also handles commerce-related workflows. Wishlist creation and sharing are present, but the app extends into checkout upsells, account widgets, and direct integration with draft orders and quote requests for B2B customers. That makes it a more powerful tool for merchants that expect wishlists to feed specific sales operations.

Strengths:

• Wishlist integrates with quote and draft order flows.
• Checkout and account page widgets allow cross-touchpoint wishlist actions.
• Designed for omnichannel shops including Shopify POS.

Limitations:

• The free Starter plan limits usage to 100 customers, which can be a constraint for fast scaling stores.
• Advanced features require higher-tier plans ($40+ / $90), increasing the cost if these are essential.

Customization and Brand Fit

Visual Design & UX

K Wish List gives merchants an easy path to match the wishlist iconography and labels to a store’s visual language. Custom icons, labels, and colors are explicitly included in the app’s description, and the UI appears optimized for rapid setup without coding.

Fish Wishlist provides expressive widgets and account/checkout extensions that can be positioned across the store experience. The focus is on flexibility across channels rather than purely cosmetic tweaks. For merchants with more complex UX needs—POS screens, checkout add-ons, and B2B pages—Fish Wishlist offers more touchpoints to surface wishlist actions.

Which is better?

• For fast, brand-aligned visuals and a low-friction setup, K Wish List is better value for money.
• For omnichannel embedding and UX across POS and checkout, Fish Wishlist provides deeper placement and control.

Sharing, Social, and Virality

K Wish List’s built-in social sharing is a core selling point. Sharing wishlists encourages gift purchasing and referral-style growth. The ability for customers to create public or shareable lists can be a conversion lift during holidays and gifting seasons.

Fish Wishlist also supports sharing and adds social proof widgets to surface wishlist activity. The inclusion of social proof features aims to convert by showcasing popularity and engaged shoppers, and the app supports multi-language and multi-currency contexts for international sharing.

Practical takeaway:

• If social sharing and easy list creation are primary goals, K Wish List delivers without extra cost.
• If social proof and multi-market sharing are part of a broader omnichannel strategy, Fish Wishlist’s widgets and markets support are valuable.

B2B, POS, and Quote/Drafting Capabilities

This is where the two apps diverge sharply.

K Wish List focuses on consumer wishlist behaviors. There’s no built-in Request a Quote, draft orders, or B2B pricing in the feature list. That makes K Wish List a mismatch for merchants who need wishlist-driven B2B sales.

Fish Wishlist explicitly targets B2B use cases. The Trade plan ($90 / month) includes Request a Quote, draft order creation from wishlists, auto invoicing, and a quantity picker—features often necessary for wholesale or trade stores. Fish Wishlist also integrates with Shopify POS to manage wishlists and purchase history at the point of sale.

Practical takeaway:

• For B2B merchants, Fish Wishlist can reduce manual quoting work and support sales workflows directly from saved lists.
• For D2C merchants without B2B requirements, K Wish List avoids paying for unused complexity.

Integrations and Extensibility

K Wish List lists Checkout compatibility and basic tracking capabilities, which is expected for a wishlist tool. The app is positioned as easy to set up without code, but public documentation of deep integrations (email platforms, advanced flows) appears limited.

Fish Wishlist emphasizes broader integrations: Shopify Flow triggers, Klaviyo, Draft Orders, POS, and checkout extensibility. The Lightning plan adds Klaviyo integration and Shopify Flow triggers, useful for automated messaging and lifecycle campaigns tied to wishlist behavior.

Practical takeaway:

• If email automation and platform-level workflows are part of the strategy, Fish Wishlist’s integration surface is stronger.
• K Wish List is adequate for simple needs, but merchants wanting advanced automation may need to combine it with other apps.

Pricing and Value

Both apps present tiered pricing, but the structure and target customers differ.

K Wish List pricing:

• Free plan with core wishlist features (floating button, header icon, social sharing, popups, customer wishlists).
• Growth plan at $6.70/month with the same core features (possible scaling support).
• Growth 2 at $19.99/month (features remain similar; pricing tiers may reflect usage or added support).

K Wish List’s pricing model is designed to be low-cost and accessible to smaller merchants who mainly need wishlist functionality.

Fish Wishlist pricing:

• Starter Wishlist: Free (2 minute setup, up to 100 customers, Shopify Flow triggers, Klaviyo integration).
• Lightning: $40/month (unlimited wishlists, checkout upsell, account page extension, previously purchased & abandoned cart).
• Trade: $90/month (Request a Quote, draft orders, auto invoicing, quantity picker).

Fish Wishlist’s tiers scale with business complexity—small merchants can start free but grow into paid tiers as they need B2B or POS features.

Value for money:

• K Wish List is better value for money for stores whose wishlist needs are limited to consumer saving, sharing, and basic tracking.
• Fish Wishlist offers better value for money for stores that need wishlist features to feed revenue-generating workflows (quotes, drafts, POS), but that comes at a higher monthly cost.

Implementation & Time-to-Value

K Wish List’s messaging prioritizes set up in minutes with no coding required. This makes it suitable for stores that want a rapid experiment or a minimal friction launch.

Fish Wishlist also claims fast setup and even offers white-glove installation for merchants that require hands-on assistance. Migration from other apps is included in certain plans, which reduces friction for stores moving from a different wishlist provider.

Which is faster?

• For a near-instant launch, K Wish List’s simplicity likely reduces setup time.
• For a shop that needs data migration, POS integration, or quote workflows, Fish Wishlist’s migration and white-glove options speed time-to-value despite higher complexity.

Analytics and Reporting

K Wish List states that merchants can "track wishlist usage to gain insights into customer interest." That implies basic event tracking like saves and share actions. For many small- to mid-size merchants, saving counts and share metrics are adequate.

Fish Wishlist integrates with Shopify Flow and Klaviyo, making it straightforward to trigger automations and feed wishlist events into marketing reports. The ability to connect wishlist actions to email workflows and CRM metrics increases analytical depth.

Practical takeaway:

• For superficial wishlist analytics, K Wish List is sufficient.
• For tying wishlist activity into lifecycle metrics and revenue attribution, Fish Wishlist’s integration approach is more robust.

Support & Documentation

K Wish List promises "knowledgeable support" and has 81 reviews with a 4.7-star average—an indicator of generally positive user experiences.

Fish Wishlist has a smaller public review base (7 reviews) but a perfect 5.0 rating. The vendor offers white-glove installation, which indicates a service-oriented approach for larger merchants. Lower review counts can reflect a newer app or a smaller customer base rather than quality issues.

Support expectations:

• K Wish List: responsive support, quick installs, and a broad user base for community feedback.
• Fish Wishlist: more hands-on services for merchants that require implementation help or custom flows. Expect this help to be more necessary with higher-tier plans.

Security, Data Ownership, and Compliance

Neither public description suggests unusual data handling. Both work with the Shopify checkout and customer accounts, which tends to standardize data flows through Shopify’s APIs. Merchants should confirm data retention, exportability, and privacy compliance with each developer before installation—especially for B2B invoices and drafts in Fish Wishlist.

Migration and App Exit Strategy

K Wish List advertises ease of installation. For stores migrating from other wishlist apps, the transition may require manual recreation of lists or a supported migration if offered.

Fish Wishlist provides free migration from other apps on certain paid plans, which is a material advantage for stores that already have user data they want to preserve.

Operational note:

• Merchants that expect to change tools in the future should prioritize apps with migration assistance to protect customer data and saved wishlist history.

Use Cases: Which App Fits Which Merchant?

Best Fit for K Wish List‑Advanced Wishlist

• Small to mid-size D2C brands that need a quick wishlist launch.
• Stores focused on gift buying seasons and visual sharing.
• Merchants that prioritize low monthly spend and want a free plan with meaningful features.
• Shops that want an app easy to set up without development resources.

Best Fit for Fish Wishlist & Quote Request

• B2B or wholesale merchants that require quote requests, draft orders, or auto-invoicing from saved lists.
• Stores using Shopify POS where wishlists must be available to in-store staff.
• Merchants who need multi-language/multi-currency support and checkout widgets.
• Shops that use Klaviyo and Shopify Flow and want wishlist actions to drive automations.

Pros and Cons Summary

K Wish List‑Advanced Wishlist

• Pros:
  • Low friction and fast setup.
  • Generous free plan covering core wishlist features.
  • 4.7 rating from 81 reviews indicates steady user satisfaction.
  • Visual customization for brand fit.
• Cons:
  • Lacks B2B, POS, and draft-order capabilities.
  • Basic analytics; advanced automation requires other tools.

Fish Wishlist & Quote Request

• Pros:
  • Deep B2B feature set (quotes, draft orders, auto-invoicing).
  • Shopify POS and Flow integrations.
  • Social proof widgets and multi-market support.
  • 5.0 rating (7 reviews) shows strong early satisfaction.
• Cons:
  • Higher priced tiers for advanced features ($40–$90/month).
  • Smaller public review base; merchants may want more case studies.

Pricing Comparison: Breakdown and Real-World Impact

A practical pricing comparison should account for the total cost of ownership, including add-on apps that might be needed to cover missing functionality.

K Wish List:

• Free plan allows merchants to test wishlist behavior without cost.
• Paid tiers remain inexpensive (from $6.70 to $19.99 per month), representing low ongoing cost for simple wishlist needs.
• If additional features are required (advanced email triggers, loyalty mechanics), expect to add separate apps or paid marketing platforms.

Fish Wishlist:

• Starter free plan is limited to 100 customers—suitable only for tiny catalogs or test use.
• Lightning $40/month adds unlimited wishlists and checkout/abandoned cart features—an investment for growing shops.
• Trade $90/month brings B2B operations—this is competitive against dedicated B2B apps but still adds another recurring fee.

Cost-of-stack consideration:

• Merchants using multiple single-purpose apps can quickly accumulate recurring costs. For example, a store might add a wishlist app, a separate loyalty app, and a reviews app—each with its own monthly price. That can make simple wishlist capability expensive when combined with other retention needs.

The Alternative: Solving App Fatigue with an All-in-One Platform

A growing number of merchants experience "app fatigue"—the burden of maintaining several single-purpose tools that overlap, require separate integrations, and create fragmented customer experiences. Wishlist, loyalty, referrals, and review programs all contribute to retention, yet many merchants install separate apps for each function. That duplicates effort, complicates reporting, and increases monthly spend.

The remedy is consolidation: selecting a platform that combines multiple retention features into a single, integrated solution. The "More Growth, Less Stack" philosophy focuses on reducing the number of apps while preserving or improving functionality. Consolidation helps reduce maintenance, unify customer data, and create cross-channel campaigns without complex API glue.

Growave follows that philosophy by packaging wishlist alongside loyalty, referrals, reviews & UGC, and VIP tiers. Merchants can consolidate retention features under a single platform to streamline tracking and campaigns and to reduce the friction of multiple installations.

• To evaluate consolidation, consider how wishlist saves are used downstream. Are saved items tied to loyalty redemptions, referral incentives, or review requests? Consolidation turns wishlist events into direct actions in the same ecosystem.

For merchants who want to explore the benefits of integrating retention features into one platform, it is possible to evaluate plans and feature fit by visiting the Growave pricing page and the Shopify App Store listing. Reviewing the cost of a unified platform often shows long-term value versus stacking several single-purpose apps.

Consolidate retention features to reduce tool sprawl and test how a unified approach affects lifetime value.

Book a personalized demo to see how an integrated retention stack accelerates growth. Book a personalized demo

How an Integrated Suite Removes Friction

• Unified customer profiles mean wishlist saves, referral credits, and loyalty points are all visible in one place.
• One integration point to key tools (such as Klaviyo) reduces developer time and maintenance.
• Cross-program automation becomes simpler: a wishlist save can trigger a targeted email, a loyalty incentive, or a review request without stitching multiple tools together.

Growave’s feature mix includes a wishlist module, plus loyalty and rewards that engage repeat customers. Combining these features helps merchants turn intent (saved items) into action (repeat purchases).

Learn how loyalty and rewards drive repeat purchases

Social Proof and Reviews in One Stack

Wishlist activity is useful on its own, but when paired with authentic reviews and social proof, it becomes a stronger conversion lever. Growave includes review and UGC tools to collect and showcase customer content, merging feedback with wishlist and loyalty data.

Collect and showcase authentic reviews

Practical Migration and Enterprise Support

For merchants considering a move from single apps to an integrated platform, migration assistance and enterprise-grade support matter. Growave provides onboarding and has specific solutions for larger merchants and Plus stores, which can smooth the transition and preserve customer data.

See customer stories from brands scaling retention

Pricing Perspective for Consolidation

Comparing the cumulative monthly spend of separate wishlist, loyalty, referral, and review apps against a unified plan often reveals clear savings, especially when loyalty and reviews are core to the retention strategy. Growave publishes transparent pricing tiers to help merchants evaluate whether consolidation is financially favorable.

Evaluate unified pricing vs. a stack of single-purpose apps

When to Choose Consolidation vs. Best-of-Breed

Consolidation is not the default choice for every store. There are legitimate reasons to pick specialized apps:

• If a merchant needs a particular capability unavailable in any suite (very specific B2B flows, industry-specific checkout logic), a purpose-built app might be necessary.
• If a merchant is experimenting with a single feature and wants minimal cost and complexity, a lightweight wishlist like K Wish List provides a low-risk test.

However, for merchants aiming to build long-term retention programs (loyalty, referrals, reviews) and to turn wishlist behavior into measurable revenue, an integrated platform reduces operational overhead and improves cross-program outcomes.

Install from the Shopify App Store and compare experiences

How Growave Compares to Single-Purpose Wishlist Apps

Growave’s wishlist is one of several interlocking modules. The platform is designed to turn wishlist saves into loyalty opportunities, referral hooks, and review prompts. This creates a flywheel where saved intent is nurtured into conversion, repeat purchase, and social proof.

Key integration points where a unified platform outperforms single-purpose apps:

• Single customer identity across loyalty, wishlist, and reviews removes fragmented user records.
• Automated reward triggers for wishlist-driven purchases increase repeat purchase likelihood.
• Built-in social proof and UGC allow merchants to display authentic content near saved items.

For merchants evaluating the total cost and complexity, comparing the sum of specialized apps against a combined solution can be revealing. Growave’s pricing tiers are available for merchants to assess whether consolidation provides better value for money. Compare subscription options

Explore Growave on the Shopify App Store to see installation options

Note: Growave supports enterprise requirements and Shopify Plus workflows for merchants that need advanced customizations and a dedicated launch plan. Explore solutions for high-growth Plus brands

Implementation Checklist: Moving From a Wishlist App to an Integrated Stack

When a merchant decides to consolidate, following a pragmatic checklist reduces disruption:

• Export wishlist and customer data from existing apps, or request migration assistance when available.
• Map wishlist events to loyalty actions (e.g., points for saving items, points for purchases after saves).
• Update email flows to use unified triggers from the consolidated platform.
• Replace separate review and referral apps with integrated tools to centralize reporting.
• Test POS and checkout extensions in a staging environment before going live.

For merchants unsure whether consolidation is the right step, scheduling a guided demo helps quantify expected retention lift and integration effort. Book a personalized demo

Conclusion

For merchants choosing between K Wish List‑Advanced Wishlist and Fish Wishlist & Quote Request, the decision comes down to scope and workflow:

• K Wish List‑Advanced Wishlist is an excellent choice for merchants who need a simple, focused wishlist that’s fast to set up, brandable, and low-cost. Its 4.7 rating across 81 reviews suggests reliable satisfaction for those use cases.
• Fish Wishlist & Quote Request is better suited to stores that require wishlist functionality plus B2B tools, POS integration, checkout widgets, and deeper automation with platforms like Klaviyo. The app’s 5.0 rating from 7 reviews indicates strong quality, particularly for merchants that use its advanced features.

For merchants looking to reduce tool sprawl and create a unified retention strategy—where wishlist saves feed loyalty, reviews, and referrals—an integrated platform is often a better value long-term. Consolidating retention tools simplifies operations and gives merchants clearer attribution on the actions that build lifetime value.

Start a 14-day free trial to evaluate how a unified retention stack reduces complexity and accelerates growth. Start a 14-day free trial

FAQ

Q: How do K Wish List and Fish Wishlist compare on setup time? A: K Wish List emphasizes a minutes-to-launch experience and low-friction setup suitable for merchants without development resources. Fish Wishlist also supports fast setup but offers white-glove migration and installation for stores that require more complex integration with POS and B2B workflows.

Q: Which app is better for B2B or wholesale merchants? A: Fish Wishlist is specifically built with B2B workflows in mind, offering Request a Quote, draft orders, auto invoicing, and other trade-focused features on its Trade plan. K Wish List focuses on consumer wishlist behavior and does not offer these B2B features.

Q: How does an all-in-one platform compare to specialized wishlist apps? A: An all-in-one platform reduces the number of integrations, centralizes customer data, and enables cross-program automation—turning wishlist events into loyalty rewards, review prompts, and referral incentives. Consolidation can improve lifetime value and reduce monthly app overhead, though highly specialized needs may still require dedicated tools.

Q: If a merchant is on a tight budget and only needs wishlist features, which option is best? A: For budget-conscious merchants who only need wishlist functionality, K Wish List’s free plan and low-priced tiers are better value for money. If the merchant later wants to expand into loyalty or reviews, evaluating an integrated platform may be a cost-effective next step.