Wizy Wishlist vs. Webkul Product Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common crossroads for merchants refining their retention and conversion strategy. A wishlist can simplify repeat visits, enable timely remarketing, and capture product demand — but not all wishlist apps are built the same. This comparison looks at two single-purpose Shopify apps — Wizy Wishlist and Webkul Product Wishlist — to help merchants decide which fits their immediate needs and where they might outgrow a single-function solution.

Short answer: Wizy Wishlist is an entry-level option that targets stores needing a low-cost, straightforward wishlist with basic customization and fixed wishlist limits. Webkul Product Wishlist offers slightly more functionality (categories and reminder emails) and shows early social proof via user ratings, making it better for stores that need a modestly richer feature set. For merchants who want to reduce tool sprawl and improve retention across loyalty, referrals, reviews, and wishlists, an integrated retention platform like Growave is often the better value for money.

This post provides a feature-by-feature comparison of Wizy Wishlist and Webkul Product Wishlist across usability, features, pricing, integrations, data and reporting, and support. The goal is to identify which stores each app suits best, and then explain why some merchants ultimately prefer an all-in-one retention platform.

Wizy Wishlist vs. Webkul Product Wishlist: At a Glance

Feature Comparison: What Each App Does and How It Works

Core Wishlist Functionality

Wizy Wishlist — Simple and focused

Wizy Wishlist focuses on the primary wishlist use case: letting customers add and remove items they want to save for later and purchase them later directly from the wishlist. It supports either a pop-up or page-based wishlist and includes some degree of visual customization for the wishlist button and page. The developer blurb highlights speed and convenience for customers, plus an admin control panel with statistics to track demand.

Key points:

• Works for logged-in customers and guests.
• Offers pop-up or full-page wishlist view.
• Built-in admin statistics to monitor wishlist activity.
• Clear plan tiers with increasing wishlist capacity.

Strengths:

• Simplicity reduces setup friction for merchants who only want a wishlist.
• Multiple plan tiers let merchants scale capacity predictably.

Constraints:

• No explicit mention of reminder emails, wishlist categories, or advanced segmentation.
• Limited marketplace credibility (0 reviews on the store listing at time of writing).

Webkul Product Wishlist — Categories and reminders

Webkul’s wishlist emphasizes organizing wishlists into categories and sending reminder emails. It requires customers to be logged in to access saved products, which may encourage account creation but can also create friction for guest shoppers. Webkul notes that store owners can track wishlist data and send reminder messages to encourage purchases.

Key points:

• Customers can create wishlist categories and add products to specific categories.
• Store owners can send reminder emails to customers about wishlist items.
• Requires login for customers to access wishlists.
• Small but positive rating (2 reviews, 5-star average at time of writing).

Strengths:

• Category organization is useful for stores with a broad catalog or gift registries.
• Reminder email functionality provides a simple re-engagement channel.

Constraints:

• Mandatory login can reduce wishlist capture for browsers unwilling to create an account.
• No public mention of pop-up vs. page options or wishlist capacity limits on the listing provided.

UX and On-Store Experience

Good wishlist UX balances visibility, convenience, and conversion flow — it should be easy to add items, access saved items, and convert saved items into purchases.

Wizy Wishlist:

• Provides both pop-up and page implementations, allowing different UX strategies (instant pop-up add vs. centralized wishlist page).
• Guest-friendly functionality means no immediate account barrier.
• Customizable button and page appearance helps stores match brand styling.

Webkul Product Wishlist:

• Emphasizes organized lists via categories, which is useful for complex buying decisions (e.g., outfit building or product sets).
• Requires login, which can be positive if the merchant wants to grow email lists and customer accounts, but negative if the goal is frictionless capture.
• Offers reminder emails to nudge customers toward purchase — a conversion-focused feature not explicitly listed for Wizy.

UX trade-offs to weigh:

• Guest wishlist capture vs. forcing login to capture richer, tied-to-account data.
• Pop-up (fast add) vs. page (more context) presentation.
• Simple add/remove vs. multi-list/category management.

Data Capture and Reporting

Both apps mention store owner tracking and statistics, but the depth and exportability of that data are critical for merchant workflows.

Wizy Wishlist:

• Advertises a control panel with “powerful statistics.” The listing does not specify export options, analytics dimensions, or integration with analytics platforms.
• Wishlist capacity is explicit per plan, so merchants can predict storage and usage costs.

Webkul Product Wishlist:

• Notes that store owners can track all wishlist data and send reminders. The listing does not detail whether tracking includes conversion attribution, export capabilities, or integration with common analytics tools.

Merchant takeaway:

• Neither app publicly lists advanced analytics integrations. Stores that need wishlist data to feed into email automations, segmentation, or paid ad audiences should confirm export and integration capabilities prior to install.

Marketing & Re-Engagement Features

Re-engagement converts saved interest into orders. Features that help include reminder emails, abandoned-wishlist flows, and integration with ESPs.

Wizy Wishlist:

• No explicit mention of reminder emails or built-in re-engagement automations in the public description. Merchants should confirm whether webhooks or integrations exist for triggering email flows from wishlist events.

Webkul Product Wishlist:

• Offers reminder emails that the store owner can send to customers about items in their wishlist. This provides a basic re-engagement mechanism without additional tools.

Merchant takeaway:

• For stores that rely on built-in re-engagement, Webkul has a visible advantage. For stores that already use an email marketing platform, both apps will need to support either data export or integration to power automated flows.

Customer Account and Privacy Controls

Wizy Wishlist:

• Works with both members and non-members. Guest support expands capture but requires merchants to manage data mapping if they want to tie wishlists to accounts later.

Webkul Product Wishlist:

• Requires customer login for access to wishlists. This means wishlists are account-linked from the start, supporting a privacy-first design where data is associated with authenticated users.

Merchant considerations:

• Requiring logins can boost first-party data and reduce bot or spam entries but might lower initial adoption rates.
• Guest-friendly wishlists increase reach at the cost of anonymous data that must be tied to accounts later (if desired).

Pricing & Value: Cost, Limits, and ROI

Pricing is more than the monthly number — it’s about limits, predictability, and the value generated (saved conversions, email collection, and repeat purchases).

Wizy Wishlist Pricing Breakdown

• Standard — $4.99 / month
  • Customizable
  • Pop-up or page wishlist
  • 500 wishlists
• Pro — $9.99 / month
  • Customizable
  • Pop-up or page wishlist
  • 1,000 wishlists
• Advanced — $39.99 / month
  • Customizable
  • Pop-up or page wishlist
  • 5,000 wishlists
• Enterprise — $79.99 / month
  • Customizable
  • Pop-up or page wishlist
  • 10,000 wishlists

Observations:

• Clear tiered structure based on wishlist capacity makes monthly cost predictable.
• Low entry price makes Wizy attractive for small stores or as a low-risk test.
• Absence of listed advanced features (reminders, categories) means merchants that need those will either pay for integrations or accept lower functionality.

Webkul Product Wishlist Pricing

• Basic Plan — $7 / month

Observations:

• Simpler pricing (single plan mentioned) makes decision-making straightforward.
• The price point sits between Wizy’s Standard and Pro offerings, with additional functionality like categories and reminders described in the listing.
• Lack of clearly stated higher tiers or usage caps on the public listing suggests merchants should confirm limits (number of users, storage, email send caps) before committing.

Value Assessment

Consider these factors when assessing value for money:

• Conversion impact: Does the app include re-engagement (reminder emails) or integrations to automate conversions from wishlist to purchase?
• Data access: Are wishlists exportable to ESPs or analytics tools?
• Scalability: Will cost grow predictably with store growth?
• Support and reliability: Is the developer responsive and is the app actively maintained?

Wizy provides clear, low-cost tiers for capacity; it represents strong price predictability. Webkul appears to offer more built-in marketing functionality at a single slightly higher price point, potentially representing better value for merchants who need categories and reminders but don't want to stitch additional tools together.

For merchants focused on long-term retention and multi-channel growth, a single consolidated platform can deliver better value for money by reducing monthly subscriptions and integration overhead. Merchants interested in consolidating can review Growave’s pricing and feature mix to compare total cost of ownership and the benefits of integrated loyalty, referrals, and reviews alongside wishlist functionality — review plans and pricing to evaluate how an integrated stack might replace multiple single-purpose apps by visiting the page that explains pricing and plans.

Integrations and Ecosystem Fit

Integrations determine how wishlist events feed broader marketing and customer-service workflows.

Wizy Wishlist:

• The available public listing does not detail integrations with ESPs (Klaviyo, Omnisend), support tools (Gorgias), or headless/checkout workflows. Merchants dependent on existing stacks should request integration specifics from the developer during evaluation.

Webkul Product Wishlist:

• Notes compatibility with Product Auction but does not list a broader app ecosystem on the provided description. Merchants should verify whether wishlist data can be exported or connected to email marketing, customer service, and analytics tools.

Why integration matters:

• Most merchants want wishlist data to trigger email automations (reminders, price-drop alerts) and to feed into segmentation for retargeting. If the wishlist app cannot export or trigger events, merchants will lose automation opportunities or increase manual work.

For merchants seeking proven integrations with ESPs, CRMs, and commerce tools, an integrated retention platform shows clear advantages. Merchants can explore examples of Growave’s native integrations and how a single platform reduces the need for ad-hoc connectors by reviewing how loyalty, reviews, and wishlist features can work together to power campaigns and personalization.

Support, Documentation, and Reliability

An app’s public reviews and the responsiveness of its developer can be a strong proxy for support quality.

Wizy Wishlist:

• Review count: 0 | Rating: 0
• The public store listing lacks user reviews at the time of this comparison, which makes it difficult to judge real-world reliability and developer responsiveness.
• Merchants should budget time for testing and confirm support SLAs before installing on a live store.

Webkul Product Wishlist:

• Review count: 2 | Rating: 5
• A small number of reviews with a perfect rating is encouraging but still limited sample size. Webkul is a larger, well-known developer in the Shopify ecosystem, which can bolster confidence in long-term maintenance.
• Merchants should read the detailed review text (if any) and engage Webkul’s support pre-install to confirm response time expectations.

Best practices:

• Install private test stores or use a staging theme before applying to a live store.
• Request documentation for API/webhook access if email automation or analytics integration is required.
• Confirm data retention and export policies to avoid vendor lock-in.

Security, Data Ownership, and GDPR Considerations

Wishlist data may include customer identifiers and purchasing intent. Merchants should confirm how apps handle personal data and adhere to privacy regulations.

Checklist for merchants:

• Does the app store wishlist data in a way that can be exported or deleted on request?
• Does the app provide clear data retention policies?
• Are webhooks or APIs available for merchants to transfer data to their own systems?
• Is the developer willing to sign data processing agreements for merchants in regulated regions?

Neither Wizy’s public listing nor Webkul’s description in this dataset includes granular privacy or data-processing claims. Merchants with strict compliance needs should request this information explicitly prior to onboarding.

Implementation and Maintenance

Installation complexity and maintenance burden affect total cost of ownership.

Wizy Wishlist:

• Likely straightforward to set up given the focused scope (pop-up or page widget).
• Customization options exist for buttons and pages to match brand design, but the level of theme edits required is not specified publicly.

Webkul Product Wishlist:

• Requires account setup and possibly additional configuration for categories and email reminders.
• Since it requires login for wishlist access, merchant onboarding should consider customer account flows and login prompts.

Maintenance considerations:

• Theme updates can break badly implemented widgets. Confirm whether an app offers non-invasive installation and theme compatibility support.
• If the merchant expects to customize design heavily, request details about available CSS hooks or custom templates.

Use Cases: Which App Suits Which Merchant?

Below are practical use cases that clarify where each app performs best.

Wizy Wishlist — Best for:

• Small stores that need basic wishlist functionality with minimal monthly cost.
• Merchants who want guest-friendly wishlist capture for casual shoppers.
• Stores that prioritize simple UX (pop-up add and a wishlist page) without complex segmentation or automation.

Webkul Product Wishlist — Best for:

• Stores that want to organize wishlists into categories (gift lists, project boards, product sets).
• Merchants who want built-in reminder emails without wiring up separate automation.
• Brands that require wishlists tied to user accounts for better first-party data capture.

When not to use either:

• Merchants who want native loyalty programs, referral campaigns, review collection, and wishlist features all working together should consider a consolidated platform rather than multiple single-purpose apps to avoid integration maintenance and cross-app data gaps.

Pricing Scenarios and ROI Examples

Merchants should estimate ROI by considering incremental conversions, recovered carts from wishlists, and reduced friction from integrated campaigns.

Scenario points to estimate:

• Average order value (AOV) uplift from wishlist-triggered purchases.
• Conversion rate on wishlist reminder emails vs. standard browse emails.
• Cost of multiple single-purpose apps vs. an integrated platform license.

Example thought exercise (high level, not a forecast):

• If reminder emails convert at even a modest rate, Webkul’s reminder feature can directly move saved items to purchase; Wizy lacks that in the public listing, so conversions require external automation.
• Wizy’s low entry price makes it easy to test wishlists quickly; Webkul’s single plan exposes merchants to more functionality for a slightly higher monthly outlay.
• For merchants using multiple retention apps (loyalty, reviews, referrals) in addition to a wishlist, an integrated solution often reduces total monthly cost and engineering overhead.

The Alternative: Solving App Fatigue with an All-in-One Platform

As stores scale, a common problem — app fatigue — becomes painful. App fatigue occurs when a merchant accumulates many single-purpose apps to cover features like wishlists, loyalty, reviews, referrals, and tiered memberships. Each app adds monthly cost, integration complexity, and potential performance overhead. An integrated system reduces that friction by combining features into a unified retention stack.

What is app fatigue and why it matters

App fatigue manifests as:

• Multiplying subscriptions and unpredictable monthly bills.
• Fragmented data silos; wishlist data sits in one place, reviews in another, loyalty points in a third.
• Increased development and maintenance time to keep apps working through theme or platform updates.
• Slower experimentation because each new marketing action requires coordinating multiple apps.

Merchants facing app fatigue often prioritize consolidation to streamline operations, preserve performance, and improve data-driven personalization.

Growave’s "More Growth, Less Stack" proposition

Growave positions itself as a single platform replacing several single-purpose apps by merging Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers into one product suite. The value proposition is to grow customer lifetime value while reducing the number of apps and touchpoints merchants must maintain.

Key benefits of an integrated approach:

• Unified customer profiles that link wishlist behavior to loyalty status and review activity, enabling smarter personalization.
• Fewer monthly vendors and clearer total cost of ownership.
• Native integrations with common marketing and support platforms, which simplifies event routing and automation.

Merchants can compare subscription and feature trade-offs to determine whether consolidating features into a single platform improves long-term ROI and operational simplicity. To evaluate an integrated approach, merchants can review the pricing tiers and capabilities that combine retention features and wishlist functionality by exploring options to consolidate retention features.

How Growave fits the retention needs that single wishlist apps don’t address

Growave combines multiple retention levers to create compounding effects:

• Loyalty & Rewards: Drives repeat purchases by rewarding actions that increase LTV.
• Referrals: Turns satisfied customers into repeat acquisition channels.
• Reviews & UGC: Generates social proof to increase conversion rates and improve SEO.
• Wishlist: Captures purchase intent and feeds it into loyalty and email workflows.
• VIP Tiers: Powers personalization that increases average order value.

These features are designed to work together so that wishlist triggers can feed loyalty campaigns and review requests, creating a closed loop of engagement rather than isolated optimizations. Merchants who want their wishlist data to inform loyalty segmentation, or use reviews in referral campaigns, will see the operational advantage of a unified platform.

Learn how loyalty and rewards can be used to increase repeat purchases and merge wishlist signals into retention loops by reviewing the platform's loyalty capabilities. For merchants that rely on customer content and social proof, the ability to collect and showcase authentic reviews inside one platform can reduce the need for separate review tools.

Integration and ecosystem advantages

Growave supports integrations that address common merchant stacks (ESP, support, headless commerce, and checkout extensions). Native connectors reduce the need for custom engineering and increase the reliability of cross-channel automation. For stores on enterprise plans or Shopify Plus, Growave provides additional services and support designed for scale.

Merchants evaluating consolidation can compare how a platform integrates across checkout, customer accounts, and email platforms versus cobbling together multiple apps and connectors.

Demonstrating value: how to decide between single apps and a consolidated stack

A simple evaluation checklist:

• How many single-purpose apps does the store currently run for retention tasks?
• What percentage of repeat purchases can be attributed to loyalty, referrals, and reviews combined?
• Is wishlist data currently actionable across email and loyalty workflows?
• What is the monthly and annual subscription total across all retention-related tools?

If the answer points toward multiple subscriptions and fragmented data, consolidating into one suite can yield measurable operational savings and better tracking of retained revenue.

Book a personalized demo to see how an integrated retention stack outperforms single-purpose apps. (Hard CTA)

Integrations and feature highlights (contextual links)

• For merchants focused on combining loyalty programs with wishlist-driven campaigns, examine how loyalty and rewards that drive repeat purchases can be configured to reward wishlist actions and conversions.
• For stores that rely on product reviews and user-generated content, see how solutions to collect and showcase authentic reviews work alongside wishlist signals to influence product page conversions.

Both links above explain how core retention tools can be combined to reduce app count and improve customer lifecycle performance.

Pricing and plan fit for different merchant sizes

An integrated platform has higher entry price points than the cheapest single-purpose wishlist apps, but the total cost of ownership may be lower once loyalty, referrals, and reviews are accounted for. Merchants should compare combined monthly spend for their current suite of apps against consolidated plans and negotiated enterprise offers. Review plans and pricing to weigh the trade-offs between single-purpose app costs and the benefits of consolidation.

For merchants that prefer to install from the Shopify App Store, Growave also offers an app listing that describes features, reviews, and easier install steps for Shopify merchants.

Implementation Checklist: Moving From Single Apps to an Integrated Stack

If a merchant decides to consolidate, the following practical checklist will reduce migration friction:

• Audit existing apps: list features currently used from each wishlist, loyalty, review, and referral app.
• Map data flows: identify how wishlist events will feed into loyalty and email systems.
• Export critical data: wishlist lists and user mappings should be exported before migrating.
• Test in a staging theme: validate that the integrated platform renders correctly and that scripts don’t conflict with the theme.
• Build core automations: set up reminder emails, loyalty triggers, and review requests using unified data.
• Monitor performance: track conversion lift, changes in repeat purchase rate, and any theme or page-speed impacts after switching.

Merchants can evaluate whether consolidation will reduce complexity and improve measurable KPIs by assessing how a platform centralizes these steps.

Final Decision Framework: Which Option to Choose Now

When choosing between Wizy Wishlist and Webkul Product Wishlist, merchants should weigh the following decision drivers:

• Budget sensitivity and simplicity: If the immediate priority is a low-cost wishlist with predictable capacity and minimal setup, Wizy Wishlist provides a clear entry-level path.
• Need for organized lists and onsite re-engagement: If wishlist categories and built-in reminder emails are important without immediately adding separate tools, Webkul Product Wishlist is the stronger single-app choice.
• Desire to build a retention engine: For merchants looking to scale long-term retention using loyalty, referrals, reviews, and wishlist data together, an integrated approach will reduce monthly vendors and create stronger, data-driven growth loops.

Conclusion

For merchants choosing between Wizy Wishlist and Webkul Product Wishlist, the decision comes down to scope and priorities. Wizy Wishlist is a good fit for stores that want a simple, low-cost wishlist with pop-up or page options and predictable capacity tiers. Webkul Product Wishlist is better suited for merchants who need wishlist categories and reminder emails and who are comfortable requiring customers to log in for wishlist features.

Beyond these single-purpose tools, many merchants aiming to drive sustainable growth and higher customer lifetime value find better long-term value in a unified retention platform. Growave combines wishlist functionality with loyalty and rewards, referrals, reviews, and VIP tiers to reduce app sprawl and make retention easier to measure and optimize. Review the plans and pricing to compare total cost of ownership for a consolidated retention stack versus multiple single-purpose apps, and consider how integrated loyalty and reviews can increase repeat purchases and engagement.

Start a 14-day free trial to see how replacing multiple single-purpose apps with a unified retention stack can simplify operations and increase lifetime value. (Hard CTA)

FAQ

Which app is easiest to install and use right away?

Wizy Wishlist is designed as a focused wishlist tool and likely has the least setup friction due to its simple scope and clear plan tiers. Webkul requires additional configuration for categories and reminder emails and enforces login, which adds setup steps. For merchants looking to experiment quickly, Wizy’s lower complexity is an advantage.

Which app provides better re-engagement capabilities out of the box?

Webkul Product Wishlist includes reminder email functionality, providing a native re-engagement tool. Wizy’s public listing does not mention built-in reminders, so merchants relying on automated re-engagement may need to combine Wizy with a separate email platform or integration.

How does an all-in-one platform compare to specialized apps?

An integrated platform centralizes wishlist, loyalty, referrals, and reviews into a single data model, reducing integration work and app sprawl. This can improve the accuracy of personalization and lifetime-value tracking, and often yields better value for money when multiple retention tools are required. For stores seeking consolidated retention workflows, reviewing how loyalty and rewards can tie to wishlist actions and how to collect and showcase authentic reviews is a practical next step.

If a store is on Shopify Plus, which option provides the best enterprise support?

Single-purpose wishlist apps may not offer enterprise-level services or dedicated onboarding; merchants on Shopify Plus often require advanced support, custom integrations, and SLAs. Growave offers plans and services targeted to larger merchants and Plus stores, including extended integrations and support for high-growth brands. Merchants on Plus should evaluate the depth of integration and enterprise support options before selecting a solution.