Wizy Wishlist vs. SWishlist: Simple Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision with outsized impact. A wishlist can reduce friction, capture intent, and recover sales — but many merchants struggle to choose between dozens of single-feature apps that look similar on the surface. This comparison looks specifically at Wizy Wishlist (PATH) and SWishlist: Simple Wishlist (SoluCommerce), highlighting how each app performs across features, pricing, integrations, and support so merchants can make a clear decision.

Short answer: Wizy Wishlist is designed as a lightweight, paid wishlist with simple customization and tiered capacity caps — a reasonable option for stores that want straightforward control and predictable monthly limits. SWishlist: Simple Wishlist offers a proven, well-rated free-to-premium path with generous usage thresholds and stronger review-backed reliability (106 reviews, 4.9 rating). For merchants who need more than a wishlist — loyalty, referrals, reviews, and VIP tiers — an integrated platform like Growave often offers better value for money and reduces tool sprawl.

This post provides an objective, feature-by-feature comparison of both apps and then explains when an all-in-one retention suite makes more strategic sense.

Wizy Wishlist vs. SWishlist: Simple Wishlist: At a Glance

Why This Comparison Matters

Wishlists look simple, but they influence retention metrics: saved items become future purchases, social sharing brings referral traffic, and wishlist analytics inform merchandising. This comparison is performance-oriented: it focuses on outcomes merchants care about — retaining customers, increasing lifetime value, and delivering an efficient user experience — rather than feature checklists alone.

How to Read This Comparison

• Sections headed Features, Pricing, Integrations, Support, and Implementation prioritize practical implications.
• Each app is treated neutrally: strengths and trade-offs are noted with data points where available (reviews, pricing, caps).
• Use the "Best for" recommendations to map app selection to business goals.

Deep Dive Comparison

Features: Wishlist Core Capabilities

Basic Wishlist Actions

Wizy Wishlist

• Provides pop-up or page wishlist modes.
• Allows customers (members and guests) to add/remove items and purchase directly from the wishlist.
• Emphasizes ease of access for saved products.

SWishlist: Simple Wishlist

• Supports seamless addition of favorites, sharing lists with friends, and customization to match store design.
• Includes sharing as a core feature, which can help social referrals and gifting use cases.

Analysis: Both apps handle the essential wishlist behavior: save, view, and convert. SWishlist’s explicit sharing feature and proven support for multi-language storefronts give it an edge in stores that expect social virality or international audiences. Wizy's selling point is direct purchase from the wishlist and a focus on simple UI toggles between pop-up and page modes.

Customization and Theming

Wizy Wishlist

• Advertises customizable buttons and wishlist page.
• Likely theme-dependent; merchant must verify visual parity across themes.

SWishlist: Simple Wishlist

• Promises customization that "perfectly match your store" and includes free setup for up to two themes even on the free plan.
• Multi-language support in higher tiers helps present localized UI.

Analysis: SWishlist explicitly lists theme setup in the pricing content, which reduces friction during install. Merchants using premium Shopify themes or heavy page builders should test on a staging theme but will likely find SWishlist’s setup assistance useful.

Sharing and Social Features

Wizy Wishlist

• No explicit sharing feature called out in the description provided.

SWishlist: Simple Wishlist

• Includes shareable wishlists as a core feature.

Analysis: If a store relies on wishlists for gift registries, wishlists-to-social campaigns, or influencer sharing, SWishlist has a clear functional advantage. Wizy’s offer centers on simplicity and demand tracking rather than social sharing.

Analytics and Demand Tracking

Wizy Wishlist

• Lists a "control panel with powerful statistics" and the ability to "track demands and requests instantly."

SWishlist: Simple Wishlist

• Offers statistics, with the Premium tier promising "unlimited access to all statistics."

Analysis: Both apps provide analytics, but the depth and exportability matter. SWishlist’s unlimited statistics on Premium suggests more robust data for growing stores. Wizy claims "powerful" stats, but with no reviews or public examples, merchants should request a demo or screenshots to validate the analytics capabilities before purchase.

Pricing & Value

Pricing is often the decisive factor for small and mid-market merchants. Compare the two apps on monthly cost, usage limits, and feature lift.

Wizy Wishlist Pricing Summary

• Standard — $4.99 / month: Customizable, pop-up/page wishlist, 500 wishlist entries.
• Pro — $9.99 / month: Customizable, pop-up/page wishlist, 1,000 wishlist entries.
• Advanced — $39.99 / month: Customizable, pop-up/page wishlist, 5,000 wishlist entries.
• Enterprise — $79.99 / month: Customizable, pop-up/page wishlist, 10,000 wishlist entries.

Value notes:

• Pricing is explicitly based on wishlist entry capacity; this predictable pricing model helps merchants forecast spend.
• Lower tiers are affordable but caps can be restrictive for high-traffic stores or stores with promotional spikes.

SWishlist: Simple Wishlist Pricing Summary

• Free — $0 / month: 300 wishlist additions / month, 2 storefront languages, free setup for up to 2 themes, support within 24-48 hours.
• Basic — $5 / month: 7,000 wishlist additions / month, 7 storefront languages, faster support (12-24 hours).
• Premium — $12 / month: Unlimited wishlist additions, 20 languages, unlimited statistics, top-priority support.

Value notes:

• SWishlist’s free tier is competitive for very small stores or stores that want to test wishlist conversions.
• Moving to Basic gives a very large monthly capacity (7,000) for a low price; Premium unlocks unlimited capacity and analytics for $12, which represents strong value for stores scaling wishlisted items.

Comparative Pricing Analysis

• Cost-to-capacity: SWishlist’s Basic and Premium tiers offer much higher capacity ceilings at lower price points than Wizy. For merchants tracking wishlist entries as signals of intent, SWishlist yields more uplift per dollar.
• Feature parity: Wizy focuses on capacity tiers and basic customization; SWishlist packs additional support and language features into low-cost plans.
• Hidden costs: Neither description includes costs for custom development, headless setups, or enterprise-grade support. Merchants with complex setups should confirm whether additional fees apply.

Practical recommendation:

• For low-volume stores that prefer predictable caps and simple controls, Wizy could be acceptable.
• For stores seeking the best value for money (in terms of capacity, multi-language, and analytics), SWishlist is generally better value.

Integrations & Technical Fit

API and Platform Compatibility

Wizy Wishlist

• No integrations or API mentions in the supplied data. This likely indicates a lightweight, theme-embedded approach.

SWishlist: Simple Wishlist

• Works With: API (explicitly listed). Free setup for themes suggests hands-on install support.

Analysis: API access is crucial for stores that want to tie wishlist behavior into email flows, analytics, or customer profiles. SWishlist’s API support is a practical advantage for advanced merchants who want to notify customers when a saved item goes on sale or to trigger emails through third-party ESPs. Wizy may still support integrations, but merchants should confirm availability before committing.

Checkout, POS, and Headless Considerations

Neither app description lists checkout or POS compatibility explicitly. For stores using Shopify POS, subscription checkouts, or headless setups, verify:

• Whether wishlist items can be purchased via checkout links or converted directly to cart items.
• Whether customer wishlist data persists across devices for logged-in users.
• Compatibility with popular page builders and headless architectures.

SWishlist’s API and theme setup support make it more likely to play nicely with advanced store setups, but integrators should run tests.

Support, Reliability, and Social Proof

Ratings and Reviews

• Wizy Wishlist: 0 reviews, 0 rating. This lack of public reviews can indicate a new or minimally adopted app.
• SWishlist: Simple Wishlist: 106 reviews, 4.9 rating. This level of feedback suggests established usage and consistent merchant satisfaction.

Analysis: Reviews are an important proxy for reliability, support responsiveness, and product-market fit. SWishlist’s review count and high rating provide confidence that it performs as described for many merchants. Wizy’s absence of reviews increases risk; merchants should require a trial or direct support assurance.

Support SLAs and Onboarding

Wizy Wishlist

• No explicit SLA, onboarding, or setup support mentioned.

SWishlist: Simple Wishlist

• Free setup for up to two themes (on free plan).
• Support timelines listed by plan: 24–48 hours on free plan, 12–24 hours on Basic, top priority for Premium.

Analysis: SWishlist’s tiered support promises are useful for merchants that prefer responsive help. Onboarding assistance reduces implementation time and technical debt. Wizy may offer support but does not advertise it clearly, which can be a downside for merchants without developer resources.

Implementation & Merchant Experience

Installation and Setup

Wizy Wishlist

• Expected to be a standard app install that injects a wishlist script and provides a control panel. Confirm compatibility with theme and page builder.

SWishlist: Simple Wishlist

• Includes free theme setup for up to two themes and explicit API support. Merchants will likely experience a smoother first-time setup.

Implementation tips:

• Test installs on a development theme before publishing.
• Verify mobile behavior: wishlist buttons should be responsive and non-intrusive.
• Confirm data persistence across sessions and for logged-in customers.

Data Ownership and Portability

Both apps should allow exports of wishlist data for merchant analytics. Key questions to ask during evaluation:

• Is customer wishlist data exportable as CSV or via API?
• Can wishlist events be forwarded to analytics platforms or ESPs?
• Does guest wishlist data persist or convert to a customer’s wishlist when they register?

SWishlist’s API and unlimited statistics on Premium make it more likely to provide machine-readable exports.

Security, Privacy, and Compliance

Wishlist apps often capture customer data and usage signals. Merchants should verify:

• GDPR and CCPA compliance for storing guest emails or identifiers.
• Whether wishlist endpoints are secure (HTTPS) and do not expose customer data.
• Data retention policies and the ability to delete data on request.

Neither app provides explicit privacy statements in the supplied descriptions; merchants must verify compliance and security during evaluation.

Performance Considerations

Front-end script performance impacts load times. Criteria to measure:

• Script size and load impact on page speed.
• Asynchronous loading to avoid render-blocking.
• Caching behavior and CDN use.

Practical step:

• Run a Lighthouse audit before and after install and test mobile performance. For high-traffic stores, prioritize lightweight scripts or server-side wishlist management.

Use Cases: Which App Is Best For Which Merchant?

• Merchants on a tight budget who want a well-supported, low-friction wishlist with strong value: SWishlist: Simple Wishlist. The Free and $5 plans give an easy entry point, while Premium is still inexpensive for unlimited entries and better analytics.
• Merchants who need predictable capacity tiers and prefer paying for a specific entry allotment rather than unlimited thresholds: Wizy Wishlist. The $4.99 — $79.99 pricing ladder is simple and predictable if wishlist volume is stable and capped.
• Stores that prioritize social sharing, gifting, or multi-language storefronts: SWishlist, thanks to sharing features and language support.
• Stores planning to integrate wishlist signals into automated retention flows (e.g., email alerts, back-in-stock notifications): SWishlist is the better fit if API access is required. Wizy requires confirmation of API availability.
• Enterprises and high-growth stores that want wishlist plus a broader retention stack (loyalty, referrals, reviews): Neither single-purpose app fully addresses those needs; consider a unified platform to reduce the number of separate apps.

Pros & Cons Summary

Wizy Wishlist

• Pros:
  • Predictable, usage-tied pricing.
  • Simple wishlist UX with page and pop-up modes.
  • Promises control panel analytics.
• Cons:
  • No public reviews (0 reviews, 0 rating) — higher perceived risk.
  • No explicit API or multi-language support listed.
  • Potentially limited value for the price compared with market alternatives.

SWishlist: Simple Wishlist

• Pros:
  • Established social proof (106 reviews, 4.9 rating).
  • Generous free and low-cost tiers with high usage limits.
  • Shareable wishlists and multi-language support.
  • Free theme setup and API support.
• Cons:
  • Feature set appears focused purely on wishlist functionality; merchants needing loyalty and referral features will need additional apps.
  • Support SLAs vary by plan (but that is common).

The Alternative: Solving App Fatigue with an All-in-One Platform

Many merchants underestimate the hidden costs of accumulating single-purpose apps: duplicated data points, multiple vendor relationships, inconsistent UX, and increased site weight. This problem is often called "app fatigue" — when the marginal benefit of another specialized app is outweighed by integration, maintenance, and UX costs.

The Limits of Single-Function Apps

• Fragmented data: Wishlists live in one system, rewards in another, and reviews in a third. Stitching these together requires custom work or middleware.
• Increased maintenance: Each app introduces its own scripts, updates, and possible conflicts with themes and page builders.
• Compounding costs: Multiple subscriptions add up. Two inexpensive apps can quickly match the price of an integrated solution while delivering less strategic value.
• Lost opportunities: Without unified user profiles and unified retention logic, merchants miss cross-product strategies — for example, turning wishlist events into loyalty points or using authentic reviews to boost wishlist conversions.

Growave’s "More Growth, Less Stack" Approach

Growave positions itself as a retention platform that bundles loyalty, referrals, reviews & UGC, wishlist, and VIP tiers into one solution. This reduces the operational overhead of managing multiple apps and turns isolated signals (a saved item, a review, a referral) into coordinated growth levers.

Key value propositions:

• Consolidated retention features that work together to increase repeat purchases and lifetime value. Merchants can use loyalty and rewards that drive repeat purchases to turn wishlist behavior into tangible incentives.
• Dedicated review capture and showcase tools so merchants can collect and showcase authentic reviews that amplify trust around wishlisted products.
• Built-in wishlist functionality combined with loyalty and referral programs reduces the need for separate wishlist apps and lets merchants automate cross-channel flows based on unified customer data.

Merchants interested in integration-ready setups will find it helpful that Growave is listed on the Shopify marketplace and offers broad platform support. Merchants can install Growave from the Shopify App Store to begin consolidating retention features and minimize boilerplate app integrations.

How an Integrated Suite Solves Practical Problems

• Single customer profile: Wishlist saves, reward points, and referral history live under one customer identity, enabling richer personalization and more reliable segmentation.
• Less frontend bloat: One provider serving multiple features reduces script load and potential conflicts compared with multiple independent vendors.
• Tactical automation: Wishlist triggers can reward customers with points, prompt review collection, or flow into referral mechanics — all without middleware.
• Better ROI: The combined impact of loyalty programs, reviews, and wishlist-driven campaigns typically increases LTV and repeat purchase rates more than a wishlist alone.

Merchants can see pricing and plan options to evaluate fit by choosing to consolidate retention features. For stores that require enterprise-grade support or Shopify Plus capabilities, Growave also lists dedicated paths for larger merchants and provides guidance for scaling companies; merchants can review solutions for high-growth Plus brands. Those exploring the platform’s capabilities can book a personalized demo to see how an integrated retention stack maps to specific KPIs.

Book a personalized demo to see how a unified retention stack improves retention.

Feature Mapping: Growave vs. Single-Purpose Wishlist Apps

• Wishlist: Growave includes wishlist functionality comparable to SWishlist, but integrated directly with loyalty, referrals, and reviews.
• Loyalty & rewards: Native support enables merchants to assign points for wishlist actions or reward purchases from saved items.
• Reviews & UGC: Automated review collection increases social proof around wishlisted products, making conversion from saved items more likely.
• Referrals & VIPs: Wishlists can feed into referrals (e.g., shareable wishlists that trigger referral credits) and VIP tiers that reward frequent engagers.
• Integrations: Growave supports many popular platforms and flows, reducing technical lift for stores using third-party ESPs or CDPs.

For merchants who want an end-to-end platform, viewing customer stories from brands scaling retention can be instructive. Merchants can also compare plan tiers and estimate ROI via the pricing page by choosing to consolidate retention features.

When an All-in-One Platform Makes Sense

• Merchants planning to scale and invest in customer lifetime value rather than short-term conversion uplifts.
• Stores that already use multiple retention apps and want to reduce vendor overhead.
• Brands with marketing teams who want to coordinate loyalty campaigns, referral promotions, and social-proof strategies without engineering resources.
• Shopify Plus or enterprise stores that need headless, checkout integrations, or priority support.

For a low-friction start, merchants can install Growave from the Shopify App Store and evaluate how wishlist features function within a broader retention strategy.

Practical Migration Checklist: From Wishlist App to Integrated Suite

• Audit current wishlist data and export user lists and events.
• Map which wishlist behaviors should trigger loyalty points, review requests, or referral rewards.
• Test wishlist pages on a staging theme with the new platform to validate visual parity and performance.
• Monitor conversion lift for wishlisted items pre- and post-migration for a real-world ROI readout.
• Use onboarding resources and customer stories to model campaigns similar stores have run successfully; see customer stories from brands scaling retention.

Conclusion

For merchants choosing between Wizy Wishlist and SWishlist: Simple Wishlist, the decision comes down to priorities. SWishlist stands out for value and proven reliability: 106 reviews and an average rating of 4.9 signal strong merchant satisfaction, and the Free → $5 → $12 progression delivers high capacity for modest budgets. Wizy Wishlist offers a predictable, capacity-based pricing ladder and a simple wishlist UX, which can suit merchants that prefer explicit limits and direct purchase-from-wishlist behavior — but its lack of public reviews increases due-diligence needs.

Beyond that binary choice, many merchants will benefit from a platform that turns wishlist activity into coordinated retention programs. Growave’s integrated suite reduces the number of apps to manage and connects wishlist signals to loyalty, referrals, reviews, and VIP tiers. Merchants interested in consolidation can compare plans and features to determine the right fit: review how to consolidate retention features or install Growave from the Shopify App Store.

Start a 14-day free trial to explore whether an integrated retention platform improves lifetime value and reduces tool sprawl.

FAQ

• How does Wizy Wishlist compare to SWishlist for small stores on a budget?
  • SWishlist typically offers better value for money for budget-conscious small stores because of its free tier and low-cost but high-capacity Basic plan. Wizy’s low entry price is reasonable, but the cap-based model means growth may require a jump to higher-priced plans.
• Which app is better if a merchant needs wishlist sharing and multi-language support?
  • SWishlist explicitly supports shareable wishlists and multi-language storefronts, making it a better fit for social or international use cases.
• How does support and reliability differ between the two apps?
  • SWishlist has 106 reviews and a 4.9 rating, plus advertised support SLAs and theme setup, which suggests reliable onboarding and responsiveness. Wizy shows no public reviews in the supplied data, so merchants should request references or a demo to validate support.
• How does an all-in-one platform compare to specialized wishlist apps?
  • An all-in-one retention platform bundles wishlist features with loyalty, referrals, and reviews, enabling coordinated campaigns and single customer profiles. This reduces integration work, lowers frontend bloat, and often delivers better ROI on retention initiatives. Merchants can explore how to consolidate retention features or install Growave from the Shopify App Store to see these benefits in practice.