Wizy Wishlist vs. Super Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a small decision with outsized effects. A wishlist can reduce friction, save customers time, and create repeat buying signals that support retargeting and email flows. But merchants face hundreds of wishlist options, and the wrong choice can add maintenance overhead, duplicate feature overlap, or fail to scale with a growing store.

Short answer: Wizy Wishlist is a very simple, low-cost option suited to merchants who need a basic, page-or-popup wishlist and predictable monthly pricing. Super Wishlist is stronger where merchants want built-in alerts (restock/pricedrop), social sharing, and integrations with email platforms like Klaviyo. Both apps serve narrow, single-purpose needs; merchants who want to consolidate retention, reviews, and loyalty should consider a unified platform instead of stacking single-purpose tools.

This article compares Wizy Wishlist and Super Wishlist across features, pricing, integrations, customization, analytics, and support. The goal is to produce a practical, unbiased assessment that helps merchants choose the right fit for their store and points to an alternative approach that reduces app sprawl and improves long-term retention.

Wizy Wishlist vs. Super Wishlist: At a Glance

Deep Dive Comparison

This section examines how each app performs against practical merchant criteria. The analysis emphasizes outcomes merchants care about: reducing abandoned search, increasing conversion on return visits, enabling timely restock prompts, and supporting lifetime value.

Features: Core Wishlist Functionality

Wizy Wishlist — What it offers

Wizy Wishlist focuses strictly on core wishlist behavior. The app provides a customizable wishlist button, either a popup or a dedicated wishlist page, and a control panel for basic statistics. Pricing tiers are primarily defined by the maximum number of stored wishlist items (500 → 10,000), which makes it straightforward for merchants to scale storage capacity as the catalog and traffic grow.

Key functional points:

• Add/remove items to wishlist in both member and guest modes.
• Popup or dedicated page display options.
• Button and page customization options.
• Admin control panel with basic statistics on demand.
• Clear capacity tiers per pricing plan.

Strengths for merchants:

• Predictable capacity limits make budgeting simple.
• Minimalist feature set reduces setup complexity.
• Low starting price point ($4.99/month) on the Standard plan.

Trade-offs:

• No advertised integrations with email platforms or third-party services.
• No built-in restock or price-drop alerts in the feature list.
• Public presence appears limited (0 reviews), making it hard to verify real-world performance.

Super Wishlist — What it offers

Super Wishlist positions itself as a feature-rich wishlist that helps merchants convert by letting customers bookmark items and receive automated alerts. Its core differentiators are stock and price alerts, social sharing, multiple display modes (page/popup/drawer), and integrations with email platforms like Klaviyo and Brevo.

Key functional points:

• Free plan with 100-item limit; paid plans enable unlimited items.
• Multiple display options: page, popup, drawer.
• Share wishlists via email and social media.
• Automated alerts: low-stock, restock, price drops.
• Integration options: Klaviyo, Brevo (with more integrations planned).

Strengths for merchants:

• Alerts allow highly actionable follow-ups that drive conversions.
• Shareable lists are useful for gift buyers and social campaigns.
• Integrations enable automated lifecycle campaigns using wishlisted products.

Trade-offs:

• Feature set remains wishlist-focused; no loyalty, review, or referral functionality included.
• Pricing grows modestly but still requires additional apps for loyalty and reviews if needed.
• Small number of public reviews (7) but a high rating (5), which suggests positive early feedback but limited sample size.

Customization & Theme Integration

Wizy Wishlist

Wizy advertises customizable wishlist pages and buttons, enabling merchants to match the visual language of their stores. The app’s simple design reduces the risk of UI conflicts. For merchants using unique or heavily customized themes, a simple embed is often easier to adapt.

Considerations:

• Customization likely covers colors, button position, and basic layout.
• No public documentation listed for advanced theme-level adjustments; merchants with complex front-end needs may need developer support.
• Because Wizy keeps functionality narrow, integration risk with theme scripts is lower.

Super Wishlist

Super Wishlist offers more UI flexibility: page, popup, and drawer views and custom branding at higher plans. The ability to present wishlists in multiple UI formats is valuable for merchant testing and conversion optimization (e.g., a drawer might convert better on mobile than a full-page wishlist).

Considerations:

• More display modes increase setup options, but also increase testing demands.
• Paid tiers include “custom branding” and within-scope customization, which helps merchants preserve consistent UX.
• Integration with theme code can be more complex due to richer behaviors (alerts, likes, trending widgets).

Integrations & Automation

Integrations matter because a wishlist's value multiplies when tied into marketing automation, product data, and notifications.

Wizy Wishlist

Wizy lists no explicit integrations in the provided data. For merchants dependent on email platforms like Klaviyo, or who want wishlist events to trigger automations, this absence is a meaningful limitation.

Implications:

• Manual export/import may be required to sync wishlist data with marketing tools.
• Merchants seeking automated restock or price-drop emails would need a separate tool or custom development.

Super Wishlist

Super Wishlist integrates with Klaviyo and Brevo and lists more integrations as “coming soon.” The app’s ability to push wishlist events and trigger emails places it in a different category than purely standalone wishlist widgets.

Implications:

• Klaviyo integration opens the door to targeted flows: “Back-in-stock for wishlisted item,” “Price-drop for items in a user’s wishlist,” and cart recovery that includes wishlist data.
• Brevo integration provides more options for merchants using that ESP.
• Integration roadmap indicates the developer plans to expand connectivity.

Alerts and Lifecycle Messaging

Alerts are a high-impact wishlist feature because they turn passive interest into conversion triggers.

Wizy Wishlist:

• No advertised alerts in the description provided.
• Without native alerts, wishlists function more as a convenience than a direct conversion driver.

Super Wishlist:

• Clearly advertises auto email alerts for low-stock, restock, and price drops.
• Includes auto reminder emails on higher plans.
• Alerts combined with Klaviyo provide robust lifecycle triggers.

Practical outcome:

• Merchants prioritizing conversion velocity from wishlists will likely prefer Super Wishlist for its alerting capability.

Sharing, Social, and Viral Potential

Sharing wishlists can drive new traffic, social proof, and gift-motivated purchases.

Wizy Wishlist:

• No explicit mention of social sharing in the provided description.

Super Wishlist:

• Supports sharing via email and social platforms (Facebook, etc.) and includes trending wishlist widgets on advanced plans.
• Trending widgets can help surface popular items and support merchandising decisions.

Practical outcome:

• Super Wishlist offers more features to leverage organic and social channels.

Reporting & Analytics

Understanding wishlist behavior is key for merchandising and product planning.

Wizy Wishlist:

• Promises a control panel with “powerful statistics,” but specific metrics are not detailed in the description.
• The lack of public reviews or documentation makes it difficult to verify the depth of analytics.

Super Wishlist:

• Lists reporting in its free plan and more robust reporting implied in paid plans (import/export, trending data).
• Integrations with Klaviyo allow tracking of wishlist-driven revenue in the merchant’s analytics stack.

Practical outcome:

• Super Wishlist’s integrations and export capabilities provide clearer paths to actionable analytics; Wizy’s reporting claims are less transparent from the provided data.

Pricing & Value

Price is often the decisive factor for early-stage merchants and small stores. But value is more than the sticker price; it accounts for how much the app can replace across the stack.

Wizy Wishlist Pricing

Plans and primary differentiators:

• Standard — $4.99/month: customizable, popup or page wishlist, up to 500 wishlist items.
• Pro — $9.99/month: up to 1,000 wishlist items.
• Advanced — $39.99/month: up to 5,000 wishlist items.
• Enterprise — $79.99/month: up to 10,000 wishlist items.

Interpretation:

• Wizy scales via wishlist capacity rather than adding features. For stores that expect high wishlist volume (broad catalogs or many repeat visitors), the Advanced and Enterprise tiers address storage needs.
• The pricing model prioritizes storage capacity and predictable monthly cost but lacks tiered feature differentiation beyond capacity.

Value considerations:

• If a merchant’s primary wishlist requirement is storage and simple UX, Wizy provides clear value.
• If a merchant wants lifecycle automation, restock alerts, or integration into email flows, these will require additional tools, increasing total cost of ownership.

Super Wishlist Pricing

Plans and primary differentiators:

• Free: 100 wishlist items, wishlist page, basic customizations, reports.
• Basic — $4.99/month: unlimited items, multiple lists, page/popup/drawer, public/guest wishlist, share.
• Advanced — $8.99/month: custom branding, import/export, price-drop & restock alerts, auto reminder email, Klaviyo/Brevo integration.
• Super — $10.99/month: Advanced plus save-for-later, product like functionality, trending wishlist widget.

Interpretation:

• Super Wishlist’s free tier allows testing, and paid tiers are relatively inexpensive while unlocking alerting and integration features.
• Pricing emphasizes feature expansion rather than raw capacity.

Value considerations:

• For stores that want immediate automation: Advanced and Super plans offer much more perceived value per dollar than a wishlist that only stores items.
• Merchants should evaluate whether Super Wishlist’s alerts and integrations replace or supplement existing email and marketing tools.

Comparing Value for Money

Avoid saying “cheaper”; use “better value for money” instead.

• For merchants who need only the simplest wishlist with predictable item limits, Wizy offers a straightforward path and scales capacity at a known cost.
• For merchants who want wishlist-driven conversions, alerting, and email automation without building custom flows, Super Wishlist delivers better value for money because of its integrated alerting and platform integrations for modest monthly fees.

Integrations Ecosystem

A wishlist should not be an island. Integration with email, SMS, analytics, and customer service tools determines how effectively a wishlist drives revenue.

Wizy Wishlist:

• No integrations are listed in the provided data. That may be acceptable if the wishlist is strictly convenience-focused, but it limits the wishlist’s role in conversion campaigns.

Super Wishlist:

• Advertises integration with Klaviyo and Brevo and notes Mailchimp and Omnisend as “coming soon.”
• The presence of Klaviyo connectivity is particularly noteworthy because Klaviyo is a dominant ESP for Shopify merchants and supports product-level triggers.

Practical guidance:

• If wishlists must feed autoresponders for lifecycle flows, Super Wishlist is the more practical choice out of the box.
• Merchants on Klaviyo should strongly favor Super Wishlist for easy event forwarding.

Support, Documentation, and Reliability

Support and documentation determine how quickly a shop can get an app live and how much developer time it will consume.

Wizy Wishlist:

• The app’s data does not show public reviews (0 reviews). Absence of reviews means limited public feedback about support responsiveness, bug fixes, or product roadmap.
• Merchants should request trial access and test on development themes to validate reliability and compatibility.

Super Wishlist:

• Has 7 reviews and a rating of 5. While a small sample, a high rating with several reviews indicates positive early experiences and some social proof for support quality.
• Feature roadmap and integrations are explicitly stated, which suggests active development.

Practical guidance:

• Super Wishlist’s visible reviews and integration roadmap give merchants more confidence in the product’s stability and developer engagement.
• Wizy requires more due diligence: request support response times and confirm update frequency before committing.

Data Ownership, Export, and Migration

Merchants often need to export wishlist data for analysis, customer service, and migration.

Wizy Wishlist:

• No explicit import/export capabilities are listed in the provided data.

Super Wishlist:

• Includes import/export wishlist data on the Advanced plan, which is important for migrations, backups, or stitching wishlist data into a wider CRM or analytics pipeline.

Practical guidance:

• Super Wishlist’s export feature is a strong plus for merchants that want to preserve and analyze wishlist behavior off-platform or migrate between apps.

Scalability & Enterprise Needs

Growth-stage merchants and enterprise storefronts have different expectations: headless deployments, API access, and enterprise-grade integrations.

Wizy Wishlist:

• Pricing scales to 10,000 wishlist items, but there is no mention of APIs, Shopify Plus support, or enterprise services.

Super Wishlist:

• Pricing is modest and feature-rich at the merchant level, but there is no published enterprise roadmap in the provided data.

Practical guidance:

• Neither app is explicitly positioned as an enterprise-grade platform; merchants needing advanced integrations, headless delivery, or enterprise support should evaluate integrated platforms or seek apps that explicitly support Shopify Plus and APIs.

Summary of Strengths and Weaknesses

Wizy Wishlist — Strengths:

• Predictable, capacity-focused pricing.
• Simple setup for basic wishlist needs.
• Lower-tier cost options for very small stores.

Wizy Wishlist — Weaknesses:

• No public reviews or rating; limited social proof.
• No advertised integrations or advanced features.
• Less suitable where lifecycle automation is a priority.

Super Wishlist — Strengths:

• Alerts for restock and price drops that drive conversions.
• Sharing and social features to increase reach.
• Integrations with Klaviyo and Brevo for automation.
• Free plan to trial core functionality.

Super Wishlist — Weaknesses:

• Feature set is still wishlist-only; merchants will need additional tools for loyalty, referrals, and reviews.
• Small number of reviews means limited long-term feedback, though rating is high.

Which App Is Best For Which Merchant?

This section frames the decision with practical scenarios (not fictional characters) and direct advice for merchants.

• Merchants on a tight budget who want a basic, predictable wishlist that mainly stores items and offers a simple UI: Wizy Wishlist can be a solid, low-complexity choice.
• Merchants who want wishlist-driven revenue and automated touchpoints (price-drop, restock, reminders) and who use Klaviyo/Brevo: Super Wishlist is a better fit and offers better value for money in activating buyers.
• Merchants who want social sharing, public wishlists for gift buying, or trending widgets to surface popular items: Super Wishlist provides built-in tools to support these strategies.
• Merchants who will require exportability of wishlist data or closer integration with marketing stacks: Super Wishlist’s Advanced plan includes import/export and integrations.
• Merchants targeting enterprise needs, headless implementations, or integrated retention programs (loyalty, reviews, referrals, wishlist) should consider a unified retention platform rather than stacking single-purpose wishlist apps.

Transition Considerations: Coexistence and Migration

If a store wants to change apps later, consider the following steps to reduce disruption.

• Before installing any wishlist, test on a development theme to avoid live site conflicts.
• Confirm export/import support: if the current app lacks export, ask the developer for a data dump before uninstalling.
• Audit automations and flows tied to wishlist events; confirm how the new app will surface those events and update integrations accordingly.
• If migrating from a non-integrated wishlist (no alerts), prepare the marketing workflows that will use alerts or wishlist events once the new app is live.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose wishlist apps do one thing well: let customers save items for later. But single-focus apps are often the root cause of app fatigue—an accumulation of point solutions that increases monthly bills, creates overlapping features, and multiplies maintenance headaches.

What Is App Fatigue?

App fatigue happens when a store uses multiple small apps to cover different retention functions (wishlist, loyalty, reviews, referrals, VIP tiers). Each app has its own UI, data silo, and billing, and integrations between them can be brittle or absent. The result is more time spent maintaining the stack and less time on strategic growth.

Consequences of app fatigue:

• Multiplying monthly fees and feature overlap.
• Fragmented customer data across separate dashboards.
• Complicated development needs to keep apps working after theme or platform updates.
• Slower execution of cross-functional campaigns (e.g., rewards for leaving a review of a wishlisted purchase).

Why Consolidation Improves Outcomes

Consolidating retention features into a single platform reduces overhead and improves outcomes like retention rate and customer lifetime value by:

• Unifying customer data and behaviors in one place.
• Enabling cross-feature campaigns (e.g., reward points for referrals and reviews triggered by a wishlisted purchase).
• Reducing the number of integrations and potential failure points.
• Streamlining support into a single vendor relationship.

Growave’s “More Growth, Less Stack” Philosophy

Growave offers a unified retention suite that combines wishlist functionality with loyalty, referrals, reviews & UGC, and VIP tiers. This eliminates the need for separate wishlist and review apps by providing one platform to manage customer engagement and retention.

Growave highlights that are relevant when comparing to Wizy Wishlist and Super Wishlist:

• Built-in wishlist plus loyalty and referral mechanics.
• Review collection and UGC features that work alongside wishlist behavior.
• Enterprise-level support for Shopify Plus and multi-language stores.

For merchants weighing whether to add more single-purpose apps or to consolidate, exploring how to consolidate retention features can reveal potential savings in both time and cost.

Wishlist + Loyalty + Reviews: An Integrated Approach

An integrated platform offers more strategic options than a standalone wishlist:

• Use wishlists as triggers for loyalty points or targeted referral incentives.
• Encourage customers to leave a review for products they previously wishlisted after purchase, automating a post-purchase loop.
• Run campaigns that activate wishlist owners during promotions, using combined signals from wishlist and loyalty activity.

Growave illustrates these combined flows through its feature set, making it possible to build campaigns that would otherwise require stitching together multiple apps.

Practical advantages over single-purpose apps

• Single customer profile across loyalty, wishlist, and reviews eliminates data silos and simplifies segmentation.
• Built-in integrations with common marketing tools reduce custom development.
• A single billing and support relationship reduces administrative overhead.
• Scalability and enterprise-grade options mean the platform grows with the store.

Merchants who want to explore how a unified retention stack could replace multiple apps should consider booking a hands-on walkthrough. To evaluate how consolidation can impact retention and stack complexity, merchants can book a personalized demo.

How Growave Addresses the Limitations Seen in Wizy and Super Wishlist

• Alerts and Automation: Growave’s integrations and automation paths enable similar alerting and lifecycle messages as Super Wishlist, but tied into loyalty and lifecycle programs.
• Export and Analytics: Centralized data and enterprise features provide export, API access, and more robust analytics suitable for growth-stage brands.
• Cross-Feature Campaigns: Loyalty triggers, VIP tiers, and referrals can all be coordinated with wishlist behavior to maximize LTV.
• Enterprise Support: Growave offers Shopify Plus support and higher-tier plans that include a dedicated launch plan and customer success manager, addressing scalability concerns that neither Wizy nor Super Wishlist explicitly cover.

Merchants who want to compare pricing and see how consolidation impacts monthly cost and ROI can review plans to consolidate retention features. For merchants who prefer to install from the marketplace, Growave is available to install from the Shopify App Store.

Feature-Level Mapping: What a Consolidated Platform Replaces

Below is a non-exhaustive list of wishlist-related functionality that a unified platform can either replace or augment:

• Wishlist storage and UI → Built-in wishlist module.
• Price-drop/restock alerts → Native or integrated automations.
• Social sharing → Share features integrated with campaigns and referrals.
• Export/import → Centralized customer data and export tools.
• Loyalty incentives for wishlisted purchases → Direct reward triggers.

For merchants that want loyalty and wishlist working together, it’s worthwhile to compare Growave’s loyalty offering and how it links to wishlist behavior, such as through loyalty and rewards that drive repeat purchases.

Practical Considerations Before Consolidating

Consolidation is powerful, but merchants should plan carefully:

• Audit current flows: List all automations and data points tied to existing wishlist behavior.
• Map feature parity: Identify which wishlist features are mission-critical and ensure the consolidated platform supports them.
• Budget comparison: Compare total cost of ownership across all apps versus a single integrated platform.
• Test on staging: Use a trial or sandbox where possible to validate that migrations preserve behavior and data.

Merchants interested in seeing concrete examples of brands that consolidated tools to improve retention can review customer stories from brands scaling retention.

Integrations and Extensions

A consolidated platform should still play well with best-in-class marketing tools. Growave lists many supported integrations (Klaviyo, Omnisend, Recharge, Gorgias, etc.), enabling retention features to be part of a broader tech stack without requiring separate wishlist apps. Merchants who want to explore integration options may also install from the Shopify App Store to review compatibility.

Migration Checklist: From Single Apps to a Unified Platform

• Export wishlist data or request it from the existing app (Super Wishlist supports import/export on Advanced).
• Export customer and reward history if moving from another loyalty app.
• Map any Klaviyo/Brevo events to the new platform’s events.
• Pause automations during migration to avoid duplicate emails.
• Test post-migration flows on a small customer segment.
• Re-enable and monitor flows; track conversion lift vs. prior performance.

If the migration path looks complex, merchants can consolidate retention features to evaluate migration support and timelines.

Conclusion

For merchants choosing between Wizy Wishlist and Super Wishlist, the decision comes down to scope and desired outcomes. Wizy Wishlist serves merchants looking for a straightforward, capacity-driven wishlist with predictable pricing and minimal complexity. Super Wishlist is better suited to stores that want active wishlist-driven conversion tactics—restock and price-drop alerts, sharing, and email integrations—at a modest cost.

Both Wizy Wishlist and Super Wishlist are single-purpose solutions. For merchants who want to reduce tool sprawl and unlock higher lifetime value through coordinated retention programs, a consolidated retention platform is frequently the better long-term investment. Growave combines wishlist, loyalty, referrals, reviews, and VIP tiers in one product, enabling cross-feature campaigns and simplified admin that can replace multiple single-purpose apps.

Start a 14-day free trial of Growave to see how a unified retention stack reduces tool sprawl and improves repeat purchase rates by combining wishlist signals with loyalty and reviews. Explore Growave plans

Hard CTA: Start a 14-day free trial of Growave to see how a unified retention stack reduces tool sprawl and increases LTV. Explore Growave plans

FAQ

What are the main functional differences between Wizy Wishlist and Super Wishlist?

• Wizy Wishlist focuses on a minimal wishlist experience with capacity-based pricing and basic customization. Super Wishlist offers alerts (restock, price-drop), sharing, multiple display options (page/popup/drawer), and integrations with Klaviyo and Brevo, which enable lifecycle automation.

Which app is better for stores using Klaviyo?

• Super Wishlist is better suited because it advertises Klaviyo integration and can forward wishlist events to trigger lifecycle flows, while Wizy does not list integrations in the available data.

How does value for money compare between the two apps?

• For basic wishlist storage, Wizy’s pricing scales with capacity and can be cost-effective. For lifecycle activation (alerts, sharing, automation), Super Wishlist offers better value for money given its integrations and alerting features on modest monthly plans.

How does an all-in-one platform compare to specialized apps like Wizy and Super Wishlist?

• An all-in-one platform replaces multiple single-purpose apps with an integrated suite: wishlist behavior is tied to loyalty programs, referral campaigns, and review requests. This consolidation reduces maintenance, centralizes data, and enables cross-feature campaigns that single apps cannot execute alone. Merchants who want to evaluate unified solutions and migration options can consolidate retention features or book a personalized demo.