Wizy Wishlist vs. SE Wishlist Engine: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common pain point for Shopify merchants. With dozens of single-purpose wishlist apps and hundreds of possible integrations, the decision often comes down to trade-offs between simplicity, automation, and long-term value.

Short answer: Wizy Wishlist is a simple, low-cost option for merchants that need a basic, customizable wishlist and straightforward analytics; SE Wishlist Engine is a more mature, feature-rich wishlist solution (reminders, price-drop and restock alerts, integrations) and is a stronger choice for stores that want automation to convert saved items into sales. Both approaches have merits, but merchants who want a single retention platform that reduces tool sprawl will find better value for money with an integrated solution like Growave.

This post provides a detailed, feature-by-feature comparison of Wizy Wishlist and SE Wishlist Engine to help merchants decide which option fits their needs, budget, and growth plans. After the direct comparison, the article explains the limits of single-purpose tools and introduces Growave as an integrated alternative that consolidates wishlists with loyalty, referrals, and reviews.

Wizy Wishlist vs. SE Wishlist Engine: At a Glance

Deep Dive Comparison

Feature Set: Core Wishlist Functionality

Wizy Wishlist — Simplicity and Core UX

Wizy Wishlist markets itself around an essential wishlist flow: customers can add and remove products, access saved items via a popup or dedicated page, and proceed to purchase directly from the wishlist. Key value points include:

• Customizable wishlist button and wishlist page design.
• Popup or full-page wishlist modes.
• Built-in control panel for basic statistics and demand tracking.

This setup is straightforward and aligns with merchants who only need a frictionless way for customers to save items without extra automation.

SE Wishlist Engine — Automation and Conversion Tools

SE Wishlist Engine extends core wishlist behavior with conversion-focused features:

• Guest wishlist support (saving without login).
• Wishlist reminders and automated emails tied to low stock, restock, or price changes.
• Price-drop alerts, restock notifications, and multi-language email templates on higher tiers.
• Social sharing of wishlists and product-level analytics.
• Integrations with Klaviyo and Facebook pixel to plug wishlist signals into broader marketing automation.

These features are designed to convert saved interest into purchases by following up with timely notifications and using analytics to prioritize marketing efforts.

Practical Takeaways

• For a merchant seeking minimalism and a lightweight wishlist widget, Wizy provides a focused feature set at a low entry price.
• For a merchant aiming to drive revenue from saved items with automated touchpoints (reminders, price alerts), SE Wishlist Engine delivers clearer ROI potential.

Conversion & Retention Tools

Wizy Wishlist

Wizy’s control panel claims “powerful statistics,” but its lack of reviews and limited public feature detail suggest analytics are basic. There are no native automated email reminders or price-drop alerts listed in the product summary. That means merchants must rely on manual outreach or external marketing systems to convert wishlist users.

Strengths:

• Easier to install and maintain due to fewer moving parts.
• Lower risk of conflicts with other apps.

Constraints:

• Lacks built-in automation that turns saved products into sales.
• No documented integrations with major email platforms.

SE Wishlist Engine

SE Wishlist Engine explicitly targets conversion with automated emails and alert triggers. The Advanced and Premium plans include:

• Wishlist reminder and low-stock alerts.
• Price-drop and restock alerts.
• Product recommendations and unlimited email customization.
• Integration with Klaviyo and Facebook pixel for advanced segmentation.

These capabilities allow merchants to route wishlist events into existing email flows and ad retargeting, which can materially improve conversion rates for high-intent shoppers.

Strengths:

• Automation reduces manual follow-up work and increases conversion likelihood.
• Integrations enable wishlist signals to power email and ad campaigns.

Constraints:

• To access the most valuable features, merchants need to be on paid plans (Advanced or Premium).

Guest Wishlist, Sharing, and Social Proof

Wizy Wishlist

Wizy supports wishlisting whether customers are members or not, according to the description. It emphasizes saving products and making them accessible later. Social sharing features are not highlighted in the public description, which suggests sharing may be limited or absent.

SE Wishlist Engine

SE Wishlist Engine explicitly includes guest wishlist and social sharing functionality even on the free plan. That enables:

• Visitors to save products without creating accounts (reduces friction).
• Sharing wishlists on social networks, which can generate organic interest and referrals.
• Using saved-product popularity in product merchandising.

Practical note: Guest wishlists and sharing are often important for gift-oriented stores and seasonal merchandising where customers want to save and share ideas without committing to an account.

Customization & UI

Wizy Wishlist

Design options include customizing the wishlist button and the wishlist page. Plans indicate "customizable" as a core selling point, but the level of customization (CSS control, theme matching, in-page widget vs modal) is not deeply documented.

Pros:

• Merchants who want a consistent look can adjust visual elements.
• Page and popup modes offer layout flexibility.

Cons:

• Likely limited template options and advanced UI hooks for bespoke themes.

SE Wishlist Engine

SE Wishlist Engine advertises customizable buttons, icons, language support, and multi-language email templates on premium tiers. Merchants with international audiences or custom storefronts may appreciate:

• Icon and button customization.
• Language/localization options.
• Email template customization for reminders and alerts.

The presence of PageFly compatibility also suggests SE Wishlist Engine is designed to work well in customized page builders.

Analytics and Reporting

Wizy Wishlist

The app description mentions "powerful statistics" but provides no concrete examples, metrics, or export capabilities. Given the pricing tiers and lack of public reviews, merchants should verify:

• Whether reports can be exported.
• If product-level wishlist counts, user lists, or trend analysis are available.
• Whether analytics can feed into external marketing or BI tools.

SE Wishlist Engine

The app lists reports showing which products are most saved and who saved them, plus “basic insights” on the free plan and “advanced insights” on paid plans. Advanced analytics capabilities include:

• Product-level save counts to identify demand.
• User-level data to follow up on high-value prospects.
• Integration with Klaviyo and Facebook pixel for event tracking and segmentation.

Practical recommendation: SE Wishlist Engine is stronger for merchants who want to mine wishlist data for merchandising and email campaigns.

Pricing & Value

Pricing must be evaluated not only by sticker price but by the functional value for a merchant’s goals.

Wizy Wishlist Pricing Overview

• Standard: $4.99 / month — customizable, popup/page wishlist, up to 500 wishlist entries.
• Pro: $9.99 / month — same features, up to 1,000 wishlist entries.
• Advanced: $39.99 / month — up to 5,000 wishlist entries.
• Enterprise: $79.99 / month — up to 10,000 wishlist entries.

Notes:

• Wizy tiers are capacity-oriented (number of wishlist items).
• No free plan listed; a lower monthly starting price than many full-service retention tools.
• Potentially good for small catalogs or stores with a modest volume of wishlists.

SE Wishlist Engine Pricing Overview

• Free Plan: $0 — up to 100 wishlist items, button/icon customization, social sharing, basic insights.
• Basic Plan: $7.99 / month — unlimited wishlists, hide branding, basic insights.
• Advanced Plan: $14.99 / month — wishlist reminders, price-drop/restock alerts, product recommendations, Klaviyo integration, advanced insight.
• Premium Plan: $21.99 / month — multi-language and multi-currency, multi-language email templates, advanced insights, product recommendations.

Notes:

• Low entry barrier with a free plan; paid tiers remain affordable.
• Advanced and Premium tiers add conversion features often absent from budget wishlist apps.
• For merchants who want reminders, price alerts, and integrations, SE offers good value for money at modest monthly rates.

Pricing Comparison — Value Analysis

• If the goal is purely a visible wishlist function and the merchant has low volume, Wizy’s lowest plan could be adequate and cost-effective but lacks conversion automation.
• SE Wishlist Engine provides better conversion features and integrations for a slightly higher but still modest fee; its free plan also allows testing wishlist behavior before upgrading.
• Overall value for money depends on what a merchant expects: simple UI vs automated conversion. For ROI-focused merchants, SE’s automation is often worth the additional monthly spend.

Integrations & Compatibility

Wizy Wishlist

Public data on Wizy’s integrations is limited. The app description mentions general functionality for members and non-members but not explicit third-party integrations like Klaviyo, PageFly, or Facebook pixel.

Implications:

• Merchants using advanced email flows or ads platforms should verify whether Wizy exposes wishlist events to tracking pixels or external email stacks.
• Lack of integrations can be a blocker for stores relying on segmented email flows or ad retargeting.

SE Wishlist Engine

SE lists compatibility with customer accounts, Klaviyo, PageFly, and Facebook pixel. This makes it more attractive for:

• Email automation and segmentation (Klaviyo).
• Page builders and CRO experimentation (PageFly).
• Event-based ad retargeting (Facebook pixel).

Practical advice: When the wishlist should feed into existing lifecycle campaigns and ad retargeting, SE’s integrations make it easier to operationalize wishlist data.

User Support, Reviews & Trust Signals

Wizy Wishlist

• Number of reviews: 0
• Rating: 0

Wizy’s lack of public reviews and rating on the Shopify App Store is a significant trust signal to consider. Merchants should:

• Ask for references or case studies from the developer (PATH).
• Pilot the app on a staging store to assess compatibility.
• Confirm support SLAs and bug-fix timelines before committing to higher tiers.

SE Wishlist Engine

• Number of reviews: 249
• Rating: 4.9

A high review count and near-perfect rating indicate strong adoption and satisfaction. This level of social proof suggests:

• The app likely has broader real-world testing across store types.
• Support channels and bug resolution workflows are probably established.
• Merchants can inspect reviews to learn common praise and reported limitations.

Practical recommendation: For merchants who rely on vendor reliability and peer feedback, SE’s review footprint reduces procurement risk.

Implementation & Ongoing Maintenance

Wizy Wishlist

Because Wizy is a simpler app, implementation and maintenance costs are likely lower. However:

• Lack of integrations could mean extra manual workflows for follow-up.
• Limited public documentation may increase setup time if merchants require non-standard behaviors.

SE Wishlist Engine

SE’s automation and integrations will require initial setup to integrate with Klaviyo, Facebook pixel, or page builders. Once set up:

• Automated flows reduce manual maintenance.
• Monitoring of email deliverability and event accuracy is recommended.

Operational note: Any app that sends automated emails or pixel events needs quality assurance to avoid spamming customers or tracking duplicates.

Migration & Data Portability

Both apps have limited public information about import/export capabilities beyond what SE lists:

• SE lists “Import / Export Wishlist” on advanced tiers, which helps migrate or export wishlist data.
• Wizy does not clearly state import/export features in the public description.

Recommendation: Merchants considering a future change of tools should prioritize apps that offer export functionality to retain customer intent data.

Use Cases & Practical Recommendations

Best For Wizy Wishlist

• Small merchants or micro-brands that want a simple wishlist UI for customer convenience.
• Stores that prioritize a minimal tech footprint and predictable monthly costs based only on wishlist volume.
• Stores without sophisticated lifecycle marketing or with plans to handle follow-ups manually.

Best For SE Wishlist Engine

• Mid-market stores that want to convert wishlist interest using automated alerts (price drops, restocks).
• Brands that use Klaviyo or ad pixels and want wishlist signals to feed into existing customer journeys.
• Merchants that require guest wishlist behavior and social sharing to support gifting or seasonal campaigns.

When Neither Is Ideal

• Brands that want to centralize loyalty, reviews, referrals, and wishlist into a single platform to avoid tool sprawl.
• Stores on Shopify Plus that need enterprise features like headless APIs, checkout extensibility, and dedicated launch support.
• Merchants that prefer a single vendor for support and data ownership across multiple retention channels.

The Alternative: Solving App Fatigue with an All-in-One Platform

App Fatigue and the Hidden Costs of Tool Sprawl

Many merchants begin with single-purpose apps to address immediate needs—wishlists to capture intent, a loyalty app for rewards, a separate reviews tool for social proof. Over time, the number of apps grows, creating problems:

• Fragmented customer data across separate systems.
• Multiple billing lines and overlapping features (and costs).
• Integration and tracking complexity: passing events between tools requires setup and ongoing QA.
• Support fragmentation: different vendors, different SLAs, and finger-pointing when issues arise.

This state of "app fatigue" increases operational overhead and can blunt the impact of each tool.

Growave’s "More Growth, Less Stack" Approach

Growave positions itself as a single retention platform that combines wishlist functionality with loyalty, referrals, reviews, and VIP tiers. The idea is to reduce tool sprawl while delivering cross-channel retention capabilities. Key benefits:

• Consolidate retention features to reduce monthly overhead and simplify data flows.
• Connect wishlist behavior to loyalty incentives and review prompts without stitching multiple apps together.
• Access enterprise features, multi-language support, and integrations that larger stores require.

Merchants can compare and evaluate the combined value rather than paying for multiple single-purpose apps.

How Growave Replaces Wishlist + More

Growave includes a native wishlist module alongside other retention tools. This integrated architecture enables:

• Using wishlist events to trigger loyalty rewards or referral offers.
• Automating review requests for customers who purchased items they previously saved.
• Creating VIP tiers that include wishlist-based qualification criteria.
• Centralized analytics showing how wishlists feed into purchases, repeat purchase rates, and LTV.

This reduces the need for separate wishlist apps and stitches of integration work.

Integrations and Operational Fit

Growave works with a broad set of commerce and marketing tools, including checkout flows, Klaviyo, Omnisend, PageFly, and more. For teams that already use those tools, the platform simplifies event routing and reduces event duplication.

To explore how consolidation works in practice, merchants can choose to:

• consolidate retention features into a single billing and data model to simplify operations.
• install a unified retention suite from the Shopify App Store to reduce app count and support contacts.

Feature Highlights (and How They Map to Merchant Outcomes)

• Loyalty and Rewards: Configurable points, tiers, and redemption rules that drive repeat purchases. See how merchants can build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Automated review collection and display mechanisms to boost conversion rate and SEO. Merchants can easily collect and showcase authentic reviews.
• Wishlist: Built-in wishlist with conversions and integrations—no separate wishlist app required.
• Referrals and VIP: Referral programs and VIP tiers that increase customer lifetime value.
• Enterprise Support: Plans and services for Shopify Plus stores, including API & SDK, checkout extensions, and dedicated launch support.

Growave’s product pages provide granular detail on each capability and how it supports retention. For inspiration from existing customers, merchants can explore customer stories from brands scaling retention.

Pricing & Trial Options (Consolidation Cost Comparison)

When comparing costs, consider the overall stack:

• Separate approach: A wishlist app + loyalty app + review app can quickly exceed the monthly cost of a single integrated platform, especially when each app charges for core features.
• Growave offers tiered plans with multiple retention tools included. Merchants who need multiple retention functions often find better value for money when consolidating.

To assess how this maps to current spend, merchants can consolidate retention features and evaluate the total cost versus the sum of individual apps.

Interoperability and Migration Path

Switching from single-purpose wishlist apps to an integrated platform requires:

• Exporting wishlist data (SE supports import/export on advanced tiers).
• Mapping existing touchpoints (email triggers, ad pixels) to the new platform.
• Testing to ensure no data loss or duplicate events.

Growave’s onboarding and support teams can assist with migration and help merchants design conversion flows that leverage existing marketing stacks. Merchants who prefer a walkthrough can book a personalized demo to evaluate integration and migration needs.

Hard CTA (early): Book a personalized demo to see how an integrated stack improves retention.

Implementation Checklist: Choosing and Deploying the Right Option

When selecting between Wizy, SE Wishlist Engine, and an integrated alternative like Growave, merchants should assess along the following dimensions:

• Business Outcome: Is the goal to reduce friction for saving items, or to actively convert saved interest into purchases?
• Marketing Stack Fit: Does the app integrate with Klaviyo, ad pixels, and page builders in use?
• Volume & Scale: How many wishlist items does the store expect? Does the app’s capacity match future growth?
• Data Ownership: Can wishlist data be exported and used in other systems?
• Support & Reliability: How many reviews and what rating does the vendor have? What are support hours and SLAs?
• Total Cost: Consider the combined monthly cost of wishlist + loyalty + reviews vs. a single platform that bundles these functions.

Checklist bullets (for quick scanning):

• Confirm guest wishlist and social sharing if the store needs gifting functionality.
• Verify import/export capabilities before switching apps.
• Test automated email triggers in a staging environment.
• Validate event firing to analytics and ad pixels.
• Plan data mapping and continuity for loyalty and VIP tiers if consolidating.

Migration Scenarios and Data Considerations

Migrating wishlist data is a practical step for merchants consolidating tools. Key tasks:

• Export wishlist items and owner identifiers from the existing app (SE’s advanced tiers support import/export).
• Map exported fields to the new platform’s schema (product IDs, variant IDs, customer emails or anonymous tokens).
• Retain timestamps and event metadata when possible to preserve behavioral history.
• Reconfigure email flows and triggers so historical wishlist events don’t re-fire incorrectly.

Data privacy reminder: Ensure migration workflows comply with privacy policies and consent rules, especially for EU/UK customers.

Support & Long-Term Reliability

Vendor stability and support culture matter for long-term operations:

• SE Wishlist Engine’s review volume (249 reviews, 4.9 rating) indicates an established user base and likely active support.
• Wizy’s 0 reviews and 0 rating imply limited public feedback; merchants should be cautious and perform trials.
• Growave’s broader adoption (1,197 reviews, 4.8 rating) and multi-product footprint suggest mature support for consolidation and enterprise needs.

When evaluating vendors, ask about:

• Support channels (email, live chat, phone).
• SLA escalation paths.
• Maintenance windows and scheduled updates.
• Access to a sandbox or staging environment for testing.

Cost-Benefit Examples (Illustrative Guidance Without Fiction)

• A small boutique with low wishlist volume and no email automation needs might save money using a basic wishlist app with a $4.99 monthly plan. The trade-off is manual follow-up or no follow-up.
• A mid-market brand focused on seasonal conversions could realize a measurable revenue lift by using automatic price-drop and restock alerts available in SE Wishlist Engine’s $14.99–$21.99 plans.
• A growing brand that wants to build loyalty, referrals, and a review ecosystem while using wishlist signals to influence rewards may see a better return by consolidating into a platform that includes all of those functions under one vendor.

Conclusion

For merchants choosing between Wizy Wishlist and SE Wishlist Engine, the decision comes down to priorities and scale. Wizy Wishlist offers a low-cost, straightforward wishlist with basic customization—suitable for merchants who only need a simple save-for-later interface. SE Wishlist Engine provides a richer feature set (guest wishlist, automated reminders, price-drop/restock alerts, integrations) and stronger social proof with 249 reviews and a 4.9 rating, making it a stronger choice for stores that want wishlist data to actively drive conversions.

For merchants tired of juggling multiple single-purpose apps, a consolidated retention platform delivers better long-term value. Growave combines wishlist with loyalty, referrals, reviews, and VIP tiers so merchants can reduce app sprawl and create linked, revenue-driving journeys across customer touchpoints. Merchants can evaluate total cost and features and consider how to consolidate retention features to improve operational efficiency. Install a unified retention suite from the Shopify App Store to reduce vendor count and simplify support by choosing to install a unified retention suite.

Start a risk-free evaluation—begin with a 14-day free trial to measure impact and compare spend against existing app subscriptions. Start a 14-day free trial

FAQ

What are the biggest practical differences between Wizy Wishlist and SE Wishlist Engine?

• Wizy Wishlist focuses on a basic, customizable wishlist experience with page or popup modes and capacity-based pricing tiers. SE Wishlist Engine adds conversion-focused automation (price-drop, restock, low-stock alerts), guest wishlist, social sharing, and integrations with Klaviyo and ad pixels. SE is better suited to merchants aiming to turn saved items into sales.

How important are reviews and ratings when selecting a wishlist app?

• Reviews and ratings are a valuable signal of real-world reliability, support responsiveness, and adoption. SE Wishlist Engine’s 249 reviews and 4.9 rating provide strong evidence of product-market fit. Wizy’s lack of reviews is a risk factor—merchants should perform a careful trial and validate support responsiveness before committing.

Is there a migration path if a merchant wants to move wishlist data later?

• SE Wishlist Engine offers import/export features on higher tiers, which facilitates migration. Wizy does not clearly document import/export capabilities, so merchants should verify before onboarding. When considering migration, ensure metadata (timestamps, product variants, and customer identifiers) are preserved.

How does an all-in-one platform compare to specialized apps like Wizy and SE?

• An all-in-one platform removes integration overhead by centralizing wishlist, loyalty, referrals, and reviews in one system. This reduces duplicate tracking, simplifies billing, and enables cross-functional automation (e.g., awarding loyalty points for wishlist-driven purchases, or automating review requests for items customers saved). For merchants running multiple retention programs, consolidation often yields better value for money and simpler operations than maintaining multiple single-purpose apps.